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  • IC Brand Communications Strategy 11225

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    Mostafa Talaat
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    This document provides a template for creating a brand communications strategy. The template outlines key sections to address, including an overview of strategy goals and techniques, a SWOT and competitive analysis, identifying objectives and metrics, defining the target audience and brand positioning, channels for communication, and an evaluation plan.

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    IC-Brand-Communications-Strategy-11225

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    This document provides a template for creating a brand communications strategy. The template outlines key sections to address, including an overview of strategy goals and techniques, a SWOT and competitive analysis, identifying objectives and metrics, defining the target audience and brand positioning, channels for communication, and an evaluation plan.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    Download as xlsx, pdf, or txt
    46 views7 pages

    IC Brand Communications Strategy 11225

    Uploaded by

    Mostafa Talaat
    This document provides a template for creating a brand communications strategy. The template outlines key sections to address, including an overview of strategy goals and techniques, a SWOT and competitive analysis, identifying objectives and metrics, defining the target audience and brand positioning, channels for communication, and an evaluation plan.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 7

    BRAND COMMUNICATIONS STRATEGY

    TEMPLATE
    INTRODUCTION
    Build a communications strategy plan based on the roadmap below. Using Smartsheet templates, you can vary the amount of detail
    you apply to your plan, depending on the scope and time frame of your project.

    COMPANY NAME

    AUTHOR DATE

    STRATEGY OVERVIEW
    A concise summary of the full plan, highlighting the key strengths and weaknesses, the major goals, and the primary techniques to
    employ.

    COMMUNICATIONS ANALYSIS
    Analyze how you are currently communicating with your target audience.

    INTERNAL FACTORS

    STRENGTHS + WEAKNESSES –
    EXTERNAL FACTORS

    OPPORTUNITIES + THREATS –

    SWOT Analysis Summary

    IDENTIFY SMART (Specific, Measurable, Achievable, Realistic, and Timely) OBJECTIVES & METRICS.
    COMPETITOR ANALYSIS
    How are your competitors communicating with their audience? What is working or not working?

    TARGET AUDIENCE
    Describe the target audience that you want to influence.
    BRAND POSITIONING
    How do you want to be perceived by customers?

    UNIQUE SELLING PROPOSITION


    What USP are you offering to customers that your competition is not?
    BRAND PERSONAILITY
    Describe the voice, look and feel of your brand that you want to consistently communicate in marketing materials.

    COMMUNICATION CHANNELS
    What communications channels will you use to reach your audience? For example, social media, email marketing, web content, PR,
    paid advertising, and/or broadcast media.
    EVALUATE
    Based on your metrics, evaluate how successful you are in meeting objectives.
    Any articles, templates, or information provided by Smartsheet on the website are for reference
    only. While we strive to keep the information up to date and correct, we make no representations
    or warranties of any kind, express or implied, about the completeness, accuracy, reliability,
    suitability, or availability with respect to the website or the information, articles, templates, or
    related graphics contained on the website. Any reliance you place on such information is
    therefore strictly at your own risk.

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