SFMC Questions
SFMC Questions
1. Question
Which send configurations/types require an “approved” status prior to the email being permitted
to be sent? (Choose 3)
A/B Tests
Test Sends
Send Previews
Triggered Sends
Scheduled Sends
Unattempted
Test sends do not require approvals as they are not being sent to actual subscribers, nor does send
previews as the email is not being sent to anyone for that matter. Answers A, D and E are the
only configuration where emails are being sent to live/active subscribers.
2. Question
A marketer wants to ensure that the email addresses within their lists are valid, alongside this, the
marketer will also like to make sure customers on a list are positive they want to be subscribers,
how would a marketer go about accomplishing this task?
Unattempted
It is email marketing best practice to acquire double opt-in email confirmation in order to verify
the emails addresses being sent to. This will ensures lower bounce rates which will safeguard
your IP address and domain becoming blocked by ISPs (Internet Service Providers) such as
gmail, hotmail, etc.
3. Question
A marketer would like website visitors to have the option to opt-into specific publications in
order to receive email promotions, alongside this, the marketer would also like the website
visitors to have access to their profile information in order to make changes? Which tool should
be used?
Data Filter
Subscriber Group
Send Log
Web Collect
Unattempted
Website visitors do not have access to data filters or send logs as those are internal tools/data.
Subscriber groups do not allow subscribers to choose which publications they would like to be
subscribed to, but is rather a segment.
4. Question
What is the optimal way to manage unsubscribes based on communication type granted that all
subscribers are stored within a single master data extension?
Create separate lists or data extensions for each communication type, and create a
filter to segment subscribers into the applicable lists or data extensions
Create suppression lists for each communication type, and associate the suppression
list with the email in the user–initiated send definition
Create a profile attribute or data extension field for each communication type, and
use a boolean value to capture subscriber status
Create publications lists for each communication type, and associate the publication
list with the email send in the user–initiated send definition
Unattempted
A publication list helps you manage how subscribers receive several different categories of
emails or SMS messages. For example: sending newsletters, advertisements, and alerts. Each of
these are a different category, so creating a separate publication list for each category would be
the best method.
5. Question
A marketing firm would like to create mobile friendly emails. The company has the resources to
write the HTML and CSS Code needed to create responsively designed emails. Which option
would add the code that was created outside of the Salesforce Marketing Cloud to the email?
Web Paste
Text only
Template Based
HTML Paste
Unattempted
With HTML Paste, you can create emails by pasting and editing HTML code. You can either
create HTML code directly in the application or paste HTML from an external editor.
6. Question
Send Email
Wait Activity
Transfer File Activity
A/B Test Send Activity
Triggered Send
Unattempted
A triggered send is a send activity within email studio, whilst an A/B test send does not require
automation studio as the process is already quite automated (choose test segments then have the
system automatically send the winning version). You can, however, send emails via automation
studio, employ wait activities within an automation workflow to allow for customer engagement
with the sent email, and lastly, employ transfer filer activities in order to export a file from your
FTP’s safehouse to your desktop.
7. Question
Unattempted
All demographic attributes are CAN-SPAM compliant depending on how you use the data. An
attribute can still store data if it is marked as hidden from the customers as you can still upload
data into the data extension or list. Marking an attribute as hidden does not hide it from internal
MC users. Making all other answers incorrect.
8. Question
Which send configuration within email studio can leverage sender profiles? (Choose 3 answers)
Test Sends
Guided Sends
Triggered Sends
User-Initiated Sends
Simple Automated Sends
Unattempted
Test sends are used to test if dynamic content has populated depending on subscriber
preferences, so there is no need for a sender profile. Whilst, simple automated sends do not use
send classifications or sender profiles as well.
9. Question
A marketing team needs to ensure that “Valued Customer” appears in place of their %%First
Name%% personalisation string incase no data exists for that subscriber within the data
extension. How can the marketer accomplish this task?
Make "Valued Customer" the Default Value for the First_Name field
Fill in the source data with "Valued Customer" for each blank First_Name field
Mark First_Name as the Primary Key
Ensure the Nullable box is not checked for the First_Name field
Unattempted
It is email marketing best practice within Salesforce Marketing Cloud to use default values
incase an attribute is missing data. Of course, this would not make sense for data such as
birthdays and addresses, but specifically, would be ideal for First names, Last names and Aliases.
10. Question
A marketing team would like to configure an email send in order for the email to be used in an
automated weekly campaign within automation studio, how would they accomplish this task?
Test Send
User–Initiated
Guided Send
Send Preview
Unattempted
A guided send is used for a one off send to a DE or list. Whilst, test sends and send previews are
not send configurations that lead to emails being sent to subscribers, but are merely used to test
the population of dynamic content.
11. Question
A marketer currently sends the same promotional offer every week to new subscribers added to
the data extension. How would the marketer go about making this process more effective?
Unattempted
As mentioned previously, a guided send is used as a one off send, just as a simple send as well.
A user initiated email can make this process more effective as you can save email send
configurations (target audience, etc) and execute them over and over again with one simple click.
12. Question
A marketer is using an import activity on a nightly basis to import subscriber data into a data
extension. Which is a true statement about the import activity? (Choose 3)
Unattempted
You can most definitely conduct import activities without automation studio. A file will always
be placed in the FTP whereby you can use a file transfer activity to move it elsewhere. An import
activity can also be used within automation studio where a file can be imported based on a
schedule or when a file is dropped within the FTP.
13. Question
A marketing team would like to leverage Smart Capture to acquire new subscribers. The
marketing team would also like to send a follow-up welcome email. What action should the
marketer take when configuring the smart capture form and how would they send the follow-up
email? (Choose 2 answers)
Unattempted
It is important to specify where the data acquired from a smart capture form will be stored,
otherwise, the smart capture form will be useless when attempting to configure any
activities/emails off that send, such as a triggered email to send a follow-up welcome email.
14. Question
Which three statements are true features/purposes for leveraging Subscriber Key? (Choose 3
answers)
Unattempted
To summarise the three answers, the main purpose for a subscriber key is to uniquely identify
subscribers so that: no duplicate data exists within your DEs or lists and so you don’t
accidentally send the same email to the same subscriber. You can choose whichever attribute
you’d like to be the subscriber key (as this is determined by the customer/company utilising
marketing cloud), however, it is recommended the email address or a customer ID is used. A
primary key is not interchangeable with a subscriber key, as a primary key’s purpose is to
uniquely identify ROWS of data rather than individual subscribers.
15. Question
A marketing team would like the “From Name” of a monthly promotional email send to be
mapped to a specific marketing cloud user. Which feature would allow them to accomplish this
task?
Can–SPAM classification
Delivery Profile
Content information
Sender Profile
Unattempted
A sender profile is used to identify the “From Name” used for the email, as well as the “From
Address” which is most commonly used to ensure the customer does not feel like they are
receiving a computer-initiated email.
16. Question
What type of email send configuration should be used when sending email order confirmations?
Test Send
Guided Send
Triggered Email
User-Initiated Email
Unattempted
A triggered email should be used when configuring email sends that are transactional in nature,
such as confirming an order or sending shipping notifications about a package to be sent.
Triggered emails are essentially emails dependent on a customer’s engagement with your
company.
17. Question
Which tool should a marketing team be leveraging when attempting to capture website visitors
information and providing them with the option to make updates to their profiles and publication
preferences?
Web Collect
Send Log
Subscriber Group
Data Filter
Unattempted
Smart Capture forms are utilised to capture information and store it in a DE or list, whilst web
collect is used when information is subject to change, i.e. preferences, attributes, etc.
18. Question
Unattempted
The @media rule is used in media queries to apply different styles for different media
types/devices. Media queries can be used to check many things, such as: width and height of the
viewport.
19. Question
A marketer is attempting to design an email which is best suited for mobile devices.
Which three methods should the marketer employ to accomplish this task? (Choose 3)
Since mobile devices have small screens, it is important to keep content simple and direct
granted that it’s not easy to read large blocks of text on a small device, however, cutting down
important content is not the solution. Instead, utilise a single column design which will enable
the text size to be larger. Alongside this, it is also best practice to place the most important
content at the top of the email so this is read first by your customers.
20. Question
What are three of the most important concepts in optimised email design? (Choose 3)
Unattempted
It is important to build emails with personalisation strings and dynamic content to optimise the
suitability of the design of the email, alongside this, the mobile must render well on multiple
devices, not just a desktop. Lastly, an email can be well made without HTML paste, however,
HTML paste can allow a marketer to provide greater customisation and personalisation.
21. Question
A marketer is importing a batch of new subscribers obtained from a campaign to the same data
extension they’ve been using to collect subscriber info, how can the marketer ensure only new
records are added? (Choose 2)
Unattempted
In order to only add new records, the marketer must select the ‘add only’ option so no records
are overwritten. Alongside this, in order to identify new records, the data extension must contain
a primary key as the primary key serves as a way to uniquely identify rows of data, so no
duplicates are created during the import process.
22. Question
Which method of storing data allows for a company to store greater than 500,000 records,
conduct data extension audience segmentation, as well as having the option to import data
quickly?
Active Audiences
Lists and Data Extensions
Data Tables
Data Extensions
Unattempted
It is optimal to use data extensions when storing more than 500,000 records (lists can be used
500,000-), also, data extensions have faster importer speeds than lists. Both lists and DEs can be
used for extension audience segmentation, however, grabbing data from multiple DEs and
combining them into a single DE is much easier.
23. Question
A marketer is building a highly personalised email which would need a highly personalised
audience. How would the marketer go about merging data from multiple data extensions into a
single data extensions in order to exclude an undesired population and acquire a specified
population?
File Triggers
Data Filters
Filter Activity
Query Activity
Unattempted
Filters cannot acquire and merge information from multiple sources – if it were a single data
extension, a filter could be used, however, since the data is coming from multiple data sources, it
is best practice to utilise a query activity.
24. Question
A parent company is utilising a Master Subscriber list in a shared data extension to store much of
their subscriber’s information. A subsidiary of the company has requested access of that list in
order to market to a specific subset of subscribers. How would the marketer go about providing
access to that business unit/subsidiary, but not the others?
Business unit access permissions
Business unit access roles
User roles and permissions
Shared data extension permissions
Unattempted
Data Extension Permissions is a tool to control business units access to shared data extension in
Email Studio. By checking the box next to a permission, you can enable or disable that
permission.
25. Question
A marketer has just created a sendable data extension and has linked the Customer ID fields as
the Subscriber Key to leverage a unique identifier. What will the send status in all subscribers be
associated with?
Unattempted
Because the marketer linked the Customer ID field as the subscriber key, the status will be linked
to the customer ID to ensure the email is sent to the correct subscriber, as well as avoiding
sending the same email to the same subscriber.
26. Question
A marketer is about to send an email to a list, however, they would like to only send the email to
subscribers who live in Sydney – this data is stored in the ‘region’ attribute. Which tool would
the marketer use to accomplish this task?
Guided Send
Query Activity
Drag and Drop Segmentation
Audience Builder
Unattempted
There is no need for a query activity as there is only one source of data (single data list) and it is
derived from a single attribute, therefore, drag and drop segmentation (filters) can be used as
opposed to query activities. Audience builder is used for more complex segmentations.
27. Question
A marketer would like to send an email to subscribers on a subscriber list who live within 5km of
Sydney CBD. Which tool would the marketer use to accomplish this task?
Query Activity
Data Filter
Audience Builder
Send Classification
Unattempted
Only the audience builder can be used to filter for this complex segmentation. Data filters and
queries can filter on a more surface level, i.e. attributes. However, when attempting to filter for
complex segmentations such as proximity where system-driven calculations need to be made,
audience builder is the most effective tool.
28. Question
A marketing manager has requested an attribute named Gender be added to a subscriber list for
promotional segmentation. Which two steps are most important for the marketer to take in the
configuration of the attribute? (Choose 2)
Unattempted
Of course, the terms ‘male’ and ‘female’ are texts, therefore, the data type must be of the text
type. Alongside this, it is important to create restricted values via a picklist for ease and to to
avoid typos that may exclude subscribers when filtered for a specific gender. Some of you might
think that “Select the attribute as required” a step that should be taken, and it is, however – the
question specifies which is the “most” important step to take. Selecting the correct data type and
creating restricting values far outweighs marking it as required as data cleansing is costly and
those that did not answer the question can have a configured genderless email sent to them.
29. Question
A marketer needs to share specific report results with their manager. Which three methods can be
used to share the report? (Choose 3)
Unattempted
The only three methods you can use to share reports is to email, save in an FTP folder or send
the report as a snapshot – you cannot print the report or trigger a pop up once they log into
marketing cloud.
30. Question
A marketer is sending an email to a data extension. Whilst configuring the data extension, the
marketer linked the Customer ID field on the DE to the subscriber key in their All subscribers
list.
What will happen once the marketer sends the email to the DE?
Unattempted
In marketing cloud, although an email is being sent to a data extension, if the subscribers within
that DE is found to match up to a subscriber within the All subscribers list, the customer’s
information in that list will be utilised rather than the DE. Therefore, if the customer ID field is
linked to the subscriber key in the All subscribers list and a customer is found to match a
subscriber key via their customer ID, their information within the All subscribers list will be
utilised rather than their information within the DE (including email addresses and other
attributes).
31. Question
A marketing manager would like to ensure that all emails configured by marketers follow the
company’s branding and logo guidelines, as well as having consistency in structure and text
allocation. How would the marketing manager accomplish this task?
Email templates
Content blocks
HTML paste
Locked email-design
Unattempted
Email templates is a sure-fire-way to create consistency within email design. Templates can also
include colours and logos aligned and allocated anywhere in the email and saved for future use
so that any marketer can simply add their own content in. Content blocks may seem like the
correct answer, however, it is an incomplete/partial answer.
32. Question
A marketer would like to grow their subscriber base and acquire potential customers. How could
the marketer accomplish this task?
Unattempted
It is not best practice to purchase call-lists as these individuals may not want to receive your
emails, which may result in a high spam complaint rate, as well as a high bounce rate since the
emails are not verified. One of the best ways to acquire subscribers is to promote content on
social media and require email addresses for promotional content as this will entice the
subscriber and result in an opt-in.
33. Question
A marketer wants to automate the overwrite process of the content within a data extension on a
weekly basis. How would the marketer accomplish this task using automation studio?
Unattempted
True, an import activity can be executed manually, however, the question specifies that the
process needs to be automated – ruling out the answer of executing an import activity every
Friday. Regarding the other two answers, the import wizard cannot be used to accomplish this
task. It is best practice to create an import activity and include it in an automation.
34. Question
A marketer would like to use personalisation strings to create dynamic content in their emails.
What three things should the marketer understand in order to most effectively utilise this
functionality? (Choose 3)
Unattempted
Personalisation strings are in fact encased by two sets of double percent symbols (%). You can
use personalisation strings in the subject, header, pre-header or the body of an email. It is best
practice to assign a default value to a field which you plan on referencing with personalisation
strings, so that, if there is no value/data in the field for a specific customer, the email will not
contain empty/blank spaces (e.g. “valued customer” for first name).
35. Question
An amateur marketer is tasked with creating an email for an emerging campaign. Which two
methods can the marketer utilise best to create the emails? (Choose 2)
Email Templates
Text Blocks
HTML Paste
Image Blocks
Unattempted
Although text blocks and image blocks seem like the correct answer, these answers fall under
content builder, which in turn, falls under email templates – meaning, email templates would be
a better answer since it incorporates the both of them. HTML paste is of course, the second way
to create emails.
36. Question
A marketer is currently cleaning a data extension of un-wanted data. The marketing manager has
requested that the marketer places all the old un-wanted data in the same format into another data
extension for archival. What is the first step to accomplishing this task?
Unattempted
Granted that it was requested the data be transferred over into another data extension in the exact
same format, the first step would be to create another data extension from the existing data
extension which will save a lot of time when configuring the attributes.
37. Question
A marketing team needs to narrow down millions of data extension records based off of
eCommerce order details in order to create and target appropriate segments. How can this most
effectively be achieved?
Unattempted
Audience builder could’ve been used in this scenario, however, it is much easier to utilise drag
and drop segmentation/filters for less complex scenarios such as the above.
38. Question
A marketer is attempting to write an eye-catching subject line for an upcoming email send. What
are two things the marketer can do to increase the effectiveness of the subject line? (Choose 2)
A/B test the effectiveness of different subjects
Include information relevant to the message in the subject line
Include "RE:, "FWD:" "etc." to get reader's attention
Keep the subject text between 50 to 100 characters long
Unattempted
It is important to A/B test content areas when you can, particularly subject lines as this
determines whether your email is opened or not since it is the first thing your customers see.
Alongside this, it is CAN-SPAM compliant that your subject line aligns with the content within
your email, therefore, it is imperative that you include information relevant to the message in the
subject line.
Also, as a measure of best practice, It is important not to include phrases such as “RE” and
“FWD” in your subject lines for mass emails as this is a known spam trigger.
39. Question
A marketer wants to ensure that a first name and last name are always included when importing
new subscribers into their master data extension. How can this task best be accomplished?
Unattempted
By ensuring the nullable property is unchecked for the first and last name columns, data will not
be allowed to enter during an import if these fields are not populated.
40. Question
What happens when a disgruntled subscriber selects the “one–click unsubscribe” link in the
email you just sent from one of your publication lists?
Unattempted
41. Question
A marketing manager has requested from their email marketing specialist to implement some
techniques on their subject line to increase open rates.
Which two best practices should the email marketing specialist use to make the subject line more
effective? (Choose 2 answers)
Unattempted
According to CAN-SPAM, it is best practice for the subject line to be relevant to the info within
the email as deceitfully getting a customer to click on an email is unethical. It is important to
A/B test the effectiveness of different subject lines to maximise customer enticement and to
determine which subject line draws out the readers attention more effectively for the best open
rates.
42. Question
What are two characteristics of templates which could assist email configuration/building when
individuals with coding ability are not available to assist with HTML emails. (Choose 2 answers)
Emails can be formatted for desktop and mobile without extra coding
HTML developers are needed to build templates, but not emails.
One template can only be used for one email, maintaining brand standards.
Templates provide the ability to create email messages using content blocks.
Unattempted
Emails can most definitely be formatted for desktop and mobile without extra coding through
responsive design and mobile optimised templates. Templates can also be configured without
any coding through the use of drag and drop content blocks for images, text and free flow.
43. Question
A marketer would like to track what type of content receives the most clicks, specifically, they
would like to track all hero images and web banners using the naming convention “Web_Hero”.
Which two methods would determine click behaviour and tracking on these images using this
naming convention? (Choose 2 answers)
Unattempted
Including “Web_Hero” in the filename for each Hero image is effective, however, it is not
plausible to name content, images and links by the name “Web_Hero” as this will defeat the
purpose of having a naming convention for the sake of organisation – meaning, this cannot be
correct. Including “Web_Hero” in the Link Tooltip field for each link is not at all effective in
anyway as the tooltip is merely a popup that offers you a tip when hovering over a piece of
functionality.
44. Question
What are two best practice techniques to ensure a company’s marketers are utilising content
builder to it’s full capacity? (Choose 2 answers)
Unattempted
The ultimate functionality of content builder is to ensure the right content is available across
channels. Alongside this, Salesforce recommends that a naming convention be thought of first
prior to uploading material in order to stay organised. Creating folders for each type of uploaded
content seems correct, however, you should not create folders for each type of uploaded content,
but rather, folders for specific projects and undertakings containing the content required. It is
also recommended to only upload content you need rather than all up front.
45. Question
When creating data extensions, what are two steps a marketer should take assuming Subscriber
key is enabled and the data extension will be used for sending email campaigns? (Choose 2
answers)
Unattempted
If intending to use a data extension for email sends, you must check the “is sendable” option,
otherwise, your data extension will merely be a data table. It is also best practice to set the
column with the subscriber key as the primary key in order to have a unique identifier within the
system.
46. Question
A company is in the process of introducing content builder to their internal marketing team, what
are three key considerations that should be back of mind as they begin using content builder?
(Choose 3 answers)
Unattempted
It is imperative to create a folder structure prior to importing assets, i.e. Project XYZ 2018 in
order to stay organised. You must also review permissions and roles in order for only the right
business units and people to be able to view content. You should not focus on creating content
for one channel as the point of content builder is for cross-channel functionality. Duplicate
copies are also never recommended since it’ll clutter your folders.
47. Question
A marketing team has just sent it’s first email through marketing cloud, as a result, they would
like to observe the results/data of the email send. Which two pieces of information and data
regarding the performance of an email send can be exported from the Tracking tab in Email
Studio? (Choose 2 answers)
Unattempted
You cannot track how images render on different devices, nor can you track clicks from different
devices. You can, however, track clicks on specific links and overall performance data.
Side note: sometimes, when answering a multi-answer question, the best approach can be to rule
out answers first in order to find the correct answer.
48. Question
A marketing team have gathered survey data and realised that a large portion of their subscribers
open emails on their mobile devices, whilst the remaining portion open emails on their desktop.
The marketing team have limited resources and are on a tight schedule so they don’t want to
spend a substantial amount of time and money developing emails for each environment.
How would they go about designing future emails so that they can render well on both desktop
and mobile?
Mobile-aware Design
Static Design
Responsive Design
Desktop-centric Design
Unattempted
You might’ve been inclined to pick responsive design, however, this involves potentially
creating multiple versions of an email – where if the system detects the viewer is on a mobile,
the mobile version will be displayed to them. The question specifies they do not want to spend a
significant amount of time developing for each environment – therefore, mobile-aware design is
the correct answer.
49. Question
A marketing team would like to target all their female subscribers in order to send them an email
about mascara promotions. Which feature would allow them to target this demographic segment?
Smart Capture
Filtered Group
List Detective
Publication List
Unattempted
Filtered groups are an easy way to segment an audience after first filtering a list. The other
answers do not apply and are all incorrect.
50. Question
The marketing team of a car manufacturer are about to send an email regarding the recall of a
specific model car as a result of a faulty airbag, how would they go about sending the emails
slowly throughout the day to avoid the volume of support calls to spike?
Triggered Send
Send Throttling
Send Email Activity
Send Flow
Unattempted
Send throttling is best practice, whereby, emails are sent at a slower and staggered rate to ensure
support staff are not overwhelmed when new releases go live. Triggered sends do not apply as
the email is not dependent on the customer’s behaviour.
51. Question
A marketing team would like to create a new data extension which would be quite similar to the
configurations of a data extension that already exists. How would they go about creating the new
data extension in the most effective way?
Unattempted
If a data extension’s configuration is similar to one you would like to make, you can navigate to
the existing data extension and select “create existing from new” to create another one with the
same configurations
52. Question
A marketer needs to update the sender name and email address based on the sales representative
associated with an account. The data is stored in multiple data extensions. How would they go
about accomplishing this task? (Choose 2 answers)
Personalization Strings
Delivery Profiles
AMPscript Lookup
Sender Profiles
Unattempted
Personalisation strings generally populate attribute-related data rather than sales representative-
related data. Delivery profiles have nothing to do with sender names and email addresses, but IP
addresses and domain configuration – thus C & D are correct.
53. Question
A marketing team is disputing whether or not they should use Journey Builder or Automation
Studio for a specific task. What are three benefits of using Journey Builder that Automation
Studio does not have? (Choose 3 answers)
Unattempted
A) can be also be done in automation studio, therefore, isn’t a benefit in comparison – and D) is
not possible. You can, however, set goals, update internal salesforce records and A/B test as part
of a journey which automation studio cannot do.
54. Question
A marketing team has switched over from Classic editor to Content builder, as a result, all their
content was saved to the one folder in order to make the import process seamless. How should
they go about finding all images, content blocks and emails within that folder?
Unattempted
All three other options are not possible before first finding the content, whereby you would need
to implement a filter to do so.
55. Question
As part of a delivery postage notification automation, a marketing team needs to join data from
the Purchase data extensions with the Courier data extension, which activity would be best to
accomplish this task?
Group Refresh
Filter Activity
File Transfer Activity
SQL Query Activity
Unattempted
Filters cannot be used in this situation since multiple data extensions hold the data required, they
also cannot join data extensions together. A file transfer activity merely moves files from the
FTP safehouse, which assists this situation in no way. SQL query is the correct answer in any
situation which involves multiple data extensions requiring segmentation.
56. Question
A Master data extension with approximately 2 million subscribers contains 50 fields used to
collect the information of all its subscribers, including, but not limited to: mailing address,
mobile number and email address. Bearing in mind the data is used for multiple daily email
campaigns, how would they go about updating the data?
Unattempted
It would be an import speed nightmare to upload 1 million records every 15 minutes or when a
change is made to one of them, while rules out B & C – A does not address as it imports a file
with all subscribers rather than those pertaining to the DE
57. Question
A sales team would like to send order confirmation email notification to it’s customers, bearing
in mind, the data required is included in a file which is moved at frequent intervals to a folder
within the company’s Enhanced FTP Account. How would they go about sending the email?
Unattempted
At first glance, it seems triggered email is the correct answer because of the transactional nature
of the email, however, granted the file is moved to a folder within the enhanced FTP account, it
is absolute necessary to send the notification via the file drop starting source within automation
studio to trigger the send.
58. Question
After receiving a GDPR “Right to Be Forgotten” Request from their compliance team, a
marketer must remove a contact from Email Studio.
Where should this action be initiated in Marketing Cloud?
Unattempted
Deleting an individual from the contact builder or contacts deletes them from the entire org,
whilst, the questions only wants to delete the contact from email studio – which makes D the
correct answer.
59. Question
Which two best practices should a marketing team employ in order to meet subscriber
expectations and encourage email engagement/interaction (Choose 2 answers)
Unattempted
It is email best practice to set frequency expectations early with subscribers and to ensure the
content delivered is personalised using the data they have provided. C is clearly incorrect as it is
always best practice to personalise content, whilst D is also incorrect, as pestering your
customers with emails for the sake of emails leaves a bitter taste.
60. Question
User-Initiated Email
Test Send
Send Flow
Triggered Email
Unattempted
Granted the transactional nature of the email dependent on the customer’s behaviour, triggered
email is the correct answer.
Practice Test-2
1. Question
A marketing team is updating a data extension via an import file to add new records, however,
the team is concerned existing records within the data extension might be overwritten as a result
of the import. How should they configure the data extension and import to ensure this does not
happen? (Choose 2 answers)
Unattempted
A & B are incorrect as the question specifies that only new records are to be added, whilst A & B
involve either update or overwriting existing records. You must also ensure the data extension
has a primary key/unique identifier so that no duplicates are created.
2. Question
A marketing team uses a data extension in order to track send log information such as: email
addresses used in a send, date and time of the send and the purpose/name of the email for
reporting purposes. After the data has been used for reporting, they no longer have need for the
data in the data extension, however, they would still like to keep the data in an archived data
extension for one year. Which activity should be used to achieve the backup automatically?
SQL Query
Import File
Filter
Data Extract
Unattempted
A data Extract extracts data out of the org, making this incorrect – whilst an import file imports
data into the org externally, also making this incorrect. A filter cannot be used since the data
across multiple places rather than being within the one data extention (DE), thus, the correct
answer is SQL Query.
3. Question
A marketing team has created a new onboarding series for customers who have purchased their
first product from the company. Customers were automatically opted in without any consent and
received numerous emails from the company in a single day. The onboarding email series
contained personalised content based on the customers preferences, but requires them to log in to
a seperate landing page in order to opt-out. In this scenario, what best practice was achieved?
Unattempted
All other answers are other CAN-SPAN uncompliant or useless. The correct answer is
personalised recommendations.
4. Question
Unattempted
5. Question
A marketing team is building an email to a send to a unique segment of one million subscribers.
The subscribers, however, are stored in multiple data extensions. How should the marketing team
go about merging the data in order to send the email to a single data extension?
Profile Management
Data Filters
File Triggers
SQL Query Activities
Unattempted
Again, because the data is located in several data extensions, only SQL Query can be used to do
so out of these answers.
6. Question
What are two ways a company can optimise their email message design whilst still adhering to
email design best practices and ensuring subscribers are receiving the best possible visual
experience possible? (Choose 2)
Unattempted
It is not recommended to make an email completely image based as images, at times, do not
render well on mobile devices. It is also highly NOT recommended to use custom corporate font
as the font may not be supported.
7. Question
A company with limited resources uses a single master data extension to store subscriber data.
Upon opting in to receiving communications from a company, the customer will receive yearly
birthday promotions, monthly catalogues and weekly newsletters. What is the most effective way
to manage unsubscribes by communication type?
Create separate data extensions for each communication type and customise the
subscription page.
Create publication lists for each communication type, and associate the publication
list on the send definition.
Create suppression lists for each communication type and associate the suppression
list on the send definition.
Create a Boolean field for each communication type in the data extension and update
the Profile Centre.
Unattempted
A publication is list is the optimal way to store your unsubscribe data, particularly when
segmenting across communication channels and types.
8. Question
A marketing team have just finished building an email and would like to test which subject line
would result in higher open rates. How should the team go about configuring the A/B test
options? (Choose 2 answers)
Configure the system to automatically send the winning version to the remainder
audience.
The test administrator chooses which subscribers to place in each audience.
The test administrator selects the desired audience test segment sizes.
The test administrator manually selects the version to send to the remainder.
Unattempted
The tester cannot choose which subscribers to place in the audience, but can choose the segment
sizes (E.G. A: 10% B: 10% Winning: 80%). After a specified time set by the tester, the system
will also automatically send the winning version to the remainder audience.
9. Question
A company has noticed decreasing open rates, increased bounce rates and reports that emails are
being delivered immediately to a customers spam folder. Which three best practices will help a
company improve its email deliverability whilst still adhering to email best practices? (Choose 3)
Unattempted
It is important to purge inactive email addresses and encourage subscribers to add the company’s
sending domain and to authenticate email sending using SAPs in order to reduce Bounce rates,
spam complains and unsubscribes.
10. Question
A subscriber has received an email from a publication list/communication they would no longer
like to be a part of. At the bottom of the email, there are three link options to unsubscribe:
“Manage Subscriptions”, “Profile Centre” and “One-Click Unsubscribe”. If the subscriber clicks
on “One-click” unsubscribe, what are the two opens given to the subscriber upon being
redirected to the next page? (Choose 2 answers)
Unattempted
Subscribers cannot choose to be removed from the data extension as that data now belongs to the
company. In order for subscribers to resubscribe to the list used for the send, they must visit the
manage subscriptions page which rather than the one-click unsubscribe link.
11. Question
A marketing team is using a Smart Capture form on a CloudPage landing page to capture
registrations to it’s opening event within a data extension. The marketing manager has requested
that a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to
an external SSH File Transfer Protocol. Which automation configuration sequence should be
used to accomplish this task?
Schedule Starting Source > SQL Query Activity > File Transfer Activity
Schedule Starting Source > Data Extract Activity > File Transfer Activity
File Drop Starting Source > SQL Query Activity > File Transfer Activity
File Drop Starting Source > Data Extract Activity > File Transfer Activity
Unattempted
There is no file being drop in the SSH FTP as the Smart Capture functionality automatically
uploads and updates the data, which rules out the file drop starting source (C & D). There is also
no need to use a SQL Query Activity since no data is being segmented and the process is being
automated using automation studio, thus, B is correct.
12. Question
A marketing team part of a large franchise company ensures that information regarding the
nearest store to the customers are included within the template of its emails. The data extension
containing this information needs to be updated only when store information changes, such as
when a new store opens or an old store relocates. How should this task be accomplished?
Create a file drop automation to import the file when placed on the specified
directory on the Enhanced FTP.
Create a file drop automation to initiate when the store's data extension is updated.
via import.
Create an automation to begin when information changes on a store object using a
workflow rule.
Create a scheduled automation to import the file on a recurring basis with store
information.
Unattempted
The data extension only need to be updated when data changes, therefore, D is incorrect as a
schedule automation is unnecessary. C is incorrect as there is no such thing as workflow rules in
Marketing Cloud. B is incorrect as an automation is being initiated, however, there is no import
activity associated, making A the correct answer.
13. Question
A company would like to use another way to uniquely identify it’s subscribers besides using
email addresses granted that some email addresses can be quite similar. Which tool can be used
to accomplish this task?
Subscriber Attributes
Primary Key
Subscriber Key
System Preferences
Unattempted
Subscriber Key is a unique identifier assigned to every subscriber to identify a subscriber and
their data within multiple extensions, list and external systems.
14. Question
An email marketer needs a point-and-click tool to create a segment based off of everyone who
lives within a five-mile radius of a specific zip code and to see an accurate count of subscribers
in real time.
What tool would be best used to accomplish this task?
Unattempted
Neither SQL query or Data filters can be used in this scenario given the complexity of the
segmentation request, being, everyone who lives within an X mile radius of a location – you
would have to create thousands of IF-THEN statements in order to acquire that data using filters
of queries.
15. Question
A marketing team uses link aliases within their HTML versions of list emails in order to decipher
where clicks occurred most and who clicked on the link. A marketing manager has requested of
their email marketing specialist to find information regarding all the email address of the
customers who clicked on the link “Men’s Winter Jacket Sale” in order to target them with an
upcoming promotion.
Where can the marketer most easily find this information?
Unattempted
Link view in the tracking click activity tab provides you with a list of active links within your
email, which you can then click to explore data surrounding: number of clicks, percentage of
total clicks and the email addressed of specific individuals who have clicked the link.
16. Question
A company feels they need to increase their subscriber base in order to keep up with their
competitors aggressive email marketing strategy.
How should they go about accomplishing the task whilst adhering to best practices? (Choose 2
answers)
Creating in-store SMS campaigns and asking for email addressed when customers make a
purchase are regarded as best practice when intending to acquire new subscribers. It is
recommended to utilise these methods by offering incentives, promotional content and discounts
which will entice the customer to provide the email address.
17. Question
A marketing team is attempting to build a single email targeting two different segments: Men
and Women. The marketers are using templates in order to streamline the creation process.
How should they build the email to fit the purpose?
Create multiple versions of the email for loyalty and non-loyalty members.
Create a template and lock content in the template.
Create dynamic content with a SQL Query activity.
Create a template-based email using dynamic content.
Unattempted
Granted the email is to target to different segments of customers, it is encouraged to use template
based email using dynamic content. It is rarely recommended to make multiple versions of an
email unless using responsive design.
18. Question
A marketing team utilises two different systems to manage their email marketing, however, they
would like to maintain updating unsubscribe information between both systems to avoid
receiving spam complaints.
How should they go about accomplishing this task?
Import unsubscribes into a data extension, then update status with a query.
Create a suppression workflow for the unsubscribed accounts.
Create an automation triggered on unsubscribes from the other system.
Import unsubscribes with the appropriate status into All Subscribers.
Unattempted
A is possible, however, this is in quite a roundabout way, especially considering that the
information will be uploaded into a DE. D is correct as the information flows straight through to
the All subscribers list, in the correct form, rather than using SQL to update the status after
importing.
19. Question
In which two ways can a company avoid having their emails blocked by ISPs or be marked as
spam by customers in accordance with CAN-SPAM compliance? (Choose 2)
Unattempted
In order to remain CAN-SPAM compliant, you must provide a physically mailing address within
the email and the From name must be clear and traceable.
20. Question
Which two subscriber audiences can be created by using Measures in a Data Filter? (Choose 2
answers)
Unattempted
The measures within Marketing Cloud trace opens, clicks, unsubscribes, bounces, etc – they do
not trace proximity or spam complains (unless using tracking data extract activities).
21. Question
Which three best practices should a marketer keep in mind while trying to acquire new email
subscribers? (Choose 3 answers)
It is important to set frequency expectations early and to use explicit opt-ins to avoid email
bounces and unsubscribes. It is also important not to ask for detailed demographic information
when FIRST acquiring new subscribers as this will deter them from giving you basic
information.
22. Question
A consultant is deliberating on whether to advise their customer to use Data extensions or Lists
to house their data. The consultant recommended data extensions – which three considerations
did the consultant take into account when recommending data extensions? (Choose 3 answers)
Unattempted
DEs provide flexible data storage models as oppose to lists. DEs are also recommended when
intending to store 500,000+ subscribers, making D incorrect. Lastly, Journey Builder can only
use DEs, not lists.
23. Question
Which feature should be used when attempting to target members based on their engagement
with an email rather than their profile attributes?
Group Refresh
SQL Query Activity
Engagement Split
Email Send Report
Unattempted
An Engagement split is used when attempting to segment subscribers and members based on
their behaviour towards specific sends, rather than their attributes (where you would use SQL or
data filters).
24. Question
A marketer is completing a Send Preview based on a pre-deployment checklist.
What task is validated during the Send Preview?
Identify phrases like "click here" or "Free!" that could be marked as spam.
Ensure subscribers have not unsubscribed or are undeliverable.
Confirm that each content area specified in the dynamic content rules exists.
Ensure subscriber status at the time of send is Subscribed or Bounced.
Unattempted
Content detective is used to identify phrases that could be marked as spam, not preview. Send
preview does not ensure subscribers are active or subscribed to the list, but checks if the content
populates the correct content based on their attributes and preferences.
25. Question
When purchasing a new IP address in order to serve a different purpose, it is important to specify
clearly which IP address is used for what (e.g. retail vs corporate) – which feature would allow
the Marketing administrator to accomplish this task?
Delivery Profile
Sender Profile
Send Definition
Send Classification
Unattempted
Delivery profile is used to specifiy which IP address is used depending on the purpose of the
email. Sender profile specifies the email address and from name rather than the IP address. Send
classification does both and also specifies whether the email is commercial or transactional in
nature, however, the question does not request this as delivery profile is sufficient.
26. Question
Unattempted
When designing for mobile devices, it is important to stack the content on the top and in a single
column granted the navigational system of a mobile device is scroll-intensive in nature. It is also
important to keep the content simple and direct since the small screen can only deliver so much
content.
27. Question
A marketing team leverages a master customer shared data extension to house pivotal data on
their customers. The marketers would like to make the information within this data extension
available to some business units, but not to others. What can the marketing team utilise to restrict
this information from certain business units?
Unattempted
Data Extension Permissions is a tool to control business units access to shared data extension in
Email Studio. By checking the box next to a permission, you can enable or disable that
permission.
28. Question
A marketing team sends order confirmations to customers who have made online purchases.
Which feature should the marketing team leverage in order to meet the “Transactional” CAN-
SPAM requirements?
Send Profile
Send Definition
Send Classification
Delivery Profile
Unattempted
In order to configure the nature of the email (whether transactional or commercial), send
classification must be configured.
29. Question
A marketing team is currently sending out a welcome email once a customers make a purchase
as part of their onboarding series. The marketing team, however, would like to determine if one,
two, or three welcome emails would result in higher click through rates and engagement. How
would the marketing team most effectively accomplish this task?
Unattempted
This is the perfect use of a journey builder to segment subscribers via email sends, however, it is
important to segment with three branches using a random split since the split is not dependent on
their behaviour (decision split). B & C would require extra configuration and email development
which is not as effective as utilising journey builder.
30. Question
Which two requirements should a marketer employ when attempting to configure a CAN-SPAM
compliant unsubscribe mechanism? (Choose 2 answers)
Unattempted
According to CAN-SPAM, you must process unsubscribe requests within 10 days, you also
cannot require a subscriber to log in anywhere to opt-out of a mailing list.
31. Question
A marketer wants to delete subscribers from a data extension if the records are older than 30
days.
How should the marketer accomplish this task?
Set a reminder in the Campaign Calendar each day to manually delete the records
from the data extension.
Use the Mass Delete Wizard to automatically delete any records older than 30 days
from the data extension.
Set Data Retention in the Properties of the data extension to delete records older than
30 days.
Use the Import Activity in Automation Studio and select the delete records option for
the specified timeframe.
Unattempted
Data retention settings are default off when creating a data extension, however, when turned on,
a marketer can determine the criteria for when a record is to be deleted within the DE, which can
be time-based.
32. Question
What tool is recommended to render personalisation strings, AMPscript and dynamic content in
an email message before sending it to a subscriber?
List Detective
Send Flow
Test Send
Preview and Test
Unattempted
33. Question
While testing an email with dynamic content in Content Builder, proofs of five content variations
need to be reviewed directly in the inbox of a marketer’s quality assurance specialist and the
marketing manager. A data extension named “myTestData” contains only the variations needed.
Which method should be used to accomplish this task?
Create a Test data extension that contains the five content variations the two team
members need to validate.
Enter the email addresses to receive proofs and then choose to send "Based on
Subscriber Preview "myTestData".
Enter the email addresses to receive proofs and then select the specific records from a
list or data extension whose rendering should be sent.
Choose data extension of contacts and then choose to send "Based on Recipient Test
Data Extension".
Unattempted
In this scenario it is important to utilise a test data extension specific to the proofs. A may seem
logical, however, the question specifies a data extension was already created an includes the
proofs.
34. Question
A marketer sends an email to a sendable data extension. The data extension has a subscriber
relationship that matches Customer_ID on the data extension to Subscriber Key on the All
Subscribers List.
What is a true statement regarding the default email send behaviour for a pre-existing subscriber?
The email will be sent to the Subscriber Key on the All Subscribers List.
The email will be sent to the field marked as the Primary Key.
The email will be sent to the email addresses stored on the data extension.
The email will be sent to the email addresses stored on the All Subscribers List.
Unattempted
Although the email was sent to the data extension, if the customer_id matches the subscriber key
on the all subscribers list, the mail address and all the data stored within the all subscribers list
will be utilised rather than the data stored in the DE.
35. Question
Which tool within Email Studio enables a marketer to save and execute a send manually?
Send Activity
User-Initiated Email
Send Flow
Guided Send
Unattempted
A user-initiated email is the optimal way to configure an email send to be used for later sends.
Guided sends and send flow are simpler one off send activities.
36. Question
A marketer needs to import a text file and does not have access to the account’s Enhanced FTP
site.
What is the recommended way to import the data?
Unattempted
A marketer cannot utilise import activity interactions without having access to the FTP account.
A refresh will not import data, making C incorrect, nor would a data extract import data, making
A incorrect.
37. Question
A marketing team is using the Import Activity to import a csv file into a data extension. The file
location is the system default File Location: Enhanced FTP. The import has failed and the error
message displayed reads: “File Not Found”.
Which two steps should resolve the issue? (Choose 2 answers)
Ensure the name of the file in the Import Activity matches the file name on the FTP.
Change the File format from "comma separated value" to "tab delimited."
Ensure the file to be imported is the Import Folder on the Enhanced FTP.
Use the Import Wizard to point to rename the file on the FTP.
Unattempted
Unfortunately, when importing a file, there is no drop-down option to select the file, therefore,
when typing in the name of the file, it is important to be exact otherwise the file will not be
found. It is also unnecessary to change the file from comma separated values to tab delimited as
the file type is sufficient either way since both file types are delimited.
38. Question
When using Reports in the Marketing Cloud user interface, which three options can be used to
deliver the report to the manager? (Choose 3 answers)
Unattempted
When sharing reports, you can either take a snapshot of the report, email it or save the file to an
FTP folder – you cannot take control of your manager’s computer and elicit a pop up, or text a
link to the report since the report’s storage is not web-page based.
39. Question
What single place in Content Builder would a marketer store CSS used in several Paste HTML
Templates?
Script Activity
Code Snippet
Free Form Code Block
Style Block
Unattempted
The code snippet tab in HTML view contains the CSS which can be used for multiple Paste
HTML templates.
40. Question
A marketer is using list-based sending and wants to segment subscribers who have a value of
“EMEA” in the Region Attribute.
What tool will produce this audience?
Filters
Send Flow
Audience Builder
SQL Query Activitiy
Unattempted
A simple filter is sufficient in this scenario since the data is stored within the one list/DE and it is
merely an attribute being filtered/segmented rather than a proximity.
41. Question
Northern Trail Outfitters is starting to target an international audience with their email
communications.
Which two questions about email sending should be considered for international legal
compliance?
Choose 2 answers.
Unattempted
Written consent is not required for a international legal compliances, neither double opt-in
(although double opt-in is highly recommended).
42. Question
Unattempted
A master unsubscribe occurs when a subscriber unsubscribes from every email sent by your
company. When a subscriber master unsubscribes, their status is set to Unsubscribed on all your
lists and your master list.
43. Question
A marketer is injecting new customers from a data extension into Journey Builder to send an
updated welcome series. They need to test the updated content and logic of the journey before
publishing the new version.
What would the marketer be able to see when using Journey Builder test mode for data extension
entry source journeys?
A manually entered test records' flow through the journey and email previews
Inbox delivered email and journey path for up to 10 contacts
In-app previews of emails and journey path for up to 10 contacts
Up to five contacts' emails sent to up to 10 test emails in a test data extension
Unattempted
SFMC allows you to send emails in test mode using a batch of up to 10 people, which is enough
to test the journey.
44. Question
A marketer was given a list of subscribers with various HTML or Text email preferences. The
marketer wants to keep the send simple and NOT split the audiences into two separate sends.
What should be selected during the Email Send flow?
Multi-part MIME
Hourly Send Throttle
Link Tracking
Transactional sender profile
Unattempted
Using Multi-part MIME, the system sends both the HTML and Text version of the email, and
whichever version is accepted by the subscriber’s email client is delivered.
45. Question
Northern Trail Outfitters has several files used for daily email sends. These files arrive from a
data warehouse and are sent to the Enhanced SFTP site. The files need to be imported into
Marketing Cloud as soon as they arrive to ensure near real-time engagement. The arrival time of
the files vary by several hours from day-to-day.
What tool should be used to import the files?
Unattempted
The part of the question “as soon as they arrive (file)” tells us that the import should be
automated, without being able to specify a schedule (because “the arrival time of the files vary
by several hours from day-to-day”), so the right answer is Automation Studio File Drop
Automation.
46. Question
Northern Trail Outfitters sends a monthly email regarding updates to their blog. They have
noticed only a few people are engaging with the content and want to redesign to increase
engagement.
What is one method to apply to the redesign?
Use image-based content and skip any text blocks to ensure viewers are enticed to
click through
Promote the blog on social media so more viewers can anticipate the email and click-
through on the content
Send one blog article at a time to focus the subscribers attention and force more
clicks
Create content hierarchy and ensure copy is easily digestible so viewers can quickly
scan for topics that interest them
Unattempted
Subscribers appreciate a clear hierarchy in the emails they receive, and a clear, interesting and
relevant copy.
47. Question
Northern Trail Outfitters wants to automate the exporting of engagement data for all sends into
their data warehouse.
Which tool would they use?
Unattempted
Tracking Extracts provide granular tracking data for import from Email Studio into external
systems (SendID, ClientID, SubscriberID, SubscriberKey and Email Address)
48. Question
Northern Trail Outfitters uses Automation Studio.
Which three activities could they use to add records to a data extension?
Choose 3 answers.
Unattempted
Data Extract Activity creates one or more zipped files for your use outside, Data Loader is a
client application for the bulk import or export of data, and, conversely, you can add records to a
DE with SQL Query Activity, Import Activity or Filter Activity.
49. Question
Northern Trail Outfitters is seeing a lack of engagement with their daily promotional email.
In which two ways could their email creative be optimized to encourage more click-throughs?
Choose 2 answers.
Unattempted
50. Question
Varchar(100)
Char(100)
String(100)
Text(100)
Unattempted
Text’ is the field optimal type for a Name (or Surname) field. 100 characters is enough for the
name.
51. Question
Unattempted
You can add a split activity to divide the subscribers into groups of fixed numbers or
percentages.
52. Question
Northern Trail Outfitters wants to send an automated second email to subscribers who engaged
with the original email.
Which sending method should they use?
Unattempted
It is necessary to use Journey Builder with an Engagement Split Activity to send a second email
depending on the behavior of the subscriber.
53. Question
Northern Trail Outfitters is a new Marketing Cloud customer. They have not yet completed the
IP ramp up process.
Which two activities should they focus on?
Choose 2 answers
Unattempted
Sending relevant messages to engaged subscribers is the best way to complete the IP ramp up
process.
54. Question
Northern Trail Outfitters wants to send out their password reset emails immediately when
subscribers submit the “Forgot Password” form.
Which tool would meet their needs?
Unattempted
Only Triggered Send can trigger an automatic email when the user need a new password.
55. Question
A marketer wants to automate a data import from the Enhanced SFTP site. The data is sent from
the data warehouse and is in a compressed folder.
How should the marketer sequence the activities?
Data Extract Activity is a Import Activity type that create one or more zipped files for your use
outside the Marketing Cloud application.
56. Question
Unattempted
If the email is approved, but it is modified, we have to request its approval again, because the
content has changed.
57. Question
Northern Trail Outfitters has three data extensions used for a nightly Abandoned Cart Email.
They need to automate the segmentation of data every night by combining data from these three
data extensions.
How could this be accomplished?
Unattempted
If the data is located in several data extensions, only SQL Query can be used to do it.
58. Question
Northern Trail Outfitters wants to customize a Send Classification to personalize the From Name
and From Email Address. They also need to verify the IP Address used for sending.
Which two tools should be used to create the Send Classification?
Choose 2 answers
Delivery Profile
Domain Profile
Email Profile
Sender Profile
Unattempted
Send Classifications in Marketing Cloud define parameters for an email job: Delivery Profile
(IP), Sender Profile (From Name and From Email) and CAN-SPAM classification
59. Question
Northern Trail Outfitters has a new VP of Customer Engagement. They would like certain emails
to come directly from the new VP’s email address.
What is required to send from the new email address?
Unattempted
Send Classifications in Marketing Cloud define parameters for an email job (Delivery Profile,
Sender Profile and CAN-SPAM classification)
60. Question
Northern Trail Outfitters has a large and important email announcing its semi-annual sale. They
want to determine, out of two versions of the email against a sample population, which email
version gets the most clicks. The winning email will be sent to the remainder of the audience.
In which two ways could this be accomplished?
Choose 2 answers.
Journey Builder
Audience Builder
A/B Testing
Automation Studio
Unattempted
A/B tests are a Journey Builder functionality that allows you to select a winning email and use it
for the rest of the subscribers who have not been used for the test.
Practice Test-3
1. Question
Northern Trail Outfitters is expanding its current welcome series to a global audience. They plan
on using Journey Builder to automate the campaign.
What functionality is required to implement this campaign?
Attributes
Data Extensions
Automation Studio
Audiences
Unattempted
Automation Studio is used to execute multi-step marketing and data management activities on an
immediate, triggered, or scheduled basis.
2. Question
Email Name
Preheader
Email Content
Template Location
Subject Line
Unattempted
You can use personalisation strings in the subject, header, pre-header or the body of an email. It
is best practice to assign a default value to a field which you plan on referencing with
personalisation strings, so that, if there is no value/data in the field for a specific customer, the
email will not contain empty/blank spaces (e.g. “valued customer” for first name).
3. Question
Northern Trail Outfitters’ data model consists of multiple tables, including tables with sendable
data, and tables that relate to subscribers, like purchases, and store location details. The related
tables do NOT contain sendable data.
How should their data be stored in Marketing Cloud?
Data Extensions
Data Filters
Journey Audiences
Lists
Unattempted
Advanced data features (such as shopping data or store location details) required in NTO are
only possible with DE.
4. Question
During the holiday season, Northern Trail Outfitters wants to send out receipt-based emails
automatically as soon as a transaction completes, regardless of subscriber opt-in status.
How could this be accomplished?
Unattempted
5. Question
Northern Trail Outfitters wants an upcoming email to include loyalty points available for the
subscriber. Loyalty points are available in a data extension and relate to the subscriber on
SubscriberKey.
How could they achieve this personalization?
Lookup() function returns the value of a single column from a Data Extension, as Loyalty points.
6. Question
Northern Trail Outfitters uses data extensions for sending email messages. They need to ensure
when a subscriber opts out, they opt out at a list-level.
What tool should be used?
Publication Lists
Email Lists
Journey Lists
Data Lists
Unattempted
A publication list is the optimal way to manage subscribers and unsubscribe data, particularly
when segmenting across communication channels and types.
7. Question
Unattempted
Sending three emails in a day is too much, and to require that the subscriber refer a friend is not
recommended in a wellcome campaigns.
8. Question
Many Northern Trail Outfitters’ subscribers have purchased from their website and receive
transactional messages for order confirmations, shipping notifications, and more.
What method should they consider to begin sending commercial marketing messages to
subscribers?
Recreate transactional messages to include all marketing content so subscribers get
both messages in one
Add links to subscriber profile centers to opt-in to marketing communications in
transactional messages
Launch an automation to collect everyone who received a transactional message
yesterday and add them to a welcome series
Begin adding these subscribers to all marketing data extensions and lists
Unattempted
9. Question
Northern Trail Outfitters wants to create an email which displays different images based on data
stored in a Sendable Data Extension.
What should they use to meet this objective?
Profile Attributes
Data Filters
Dynamic Content
Personalization Strings
Unattempted
Dynamic content lets you define attributes to content, making the information your subscribers
receive more relevant.
10. Question
Unattempted
If the winner is programmed as automatic, and there is a tie in the test results, the system will
choose option A automatically to send to the rest of the subscribers. If the winner is chosen
manually, the marketer may choose the winner if there is a tie.
11. Question
Northern Trail Outfitters is setting up a new business unit. The requirements for the new
implementation have been defined:
Frequent sends of audiences greater than 500k
Daily imports of large data sets, requiring greater import speeds
Triggered send functionality
API use at a later date are planned
Multiple subscriber data sets
What subscriber solution should be recommended?
Data Sync
Subscriber Lists
Data Extensions
Groups
Unattempted
It is optimal to use Data Extensions when storing more than 500,000 records (lists can be used
500,000-), also, data extensions have faster importer speeds than lists. Triggered send
functionality, API, and multiple subscriber data sets are support by DE.
12. Question
Northern Trail Outfitters is using a SQL query to segment customers they want to target with a
promotional email send.
What should be used to store the results of the query?
Publication List
Filtered List
Data Extension
CSV file
Unattempted
To save the results of an SQL query we need a Data Extension. A Publication List cannot save
results.
13. Question
Northern Trail Outfitters recently sent a re-engagement campaign and were very happy with the
results.
Delivery Rate: 90%
Open Rate: 8%
Click Rate: 7.6%
What statistic is most compelling about this send?
Unattempted
14. Question
When using a mobile-optimized template, which two items cause the mobile layout to display?
Choose 2 answers.
Unattempted
Screen size and CSS code in HTML determine how email will be displayed on a mobile device.
15. Question
A marketer has been asked to add the brand Instagram account to the primary email template
used for commercial emails.
What would they have to do once the template is updated?
Emails built from the template will be updated the next time they are sent
View the properties of emails and click 'Update Email Now'
Every email will be updated when the template updates are saved
In the template properties, click 'Update Email(s) Now'
Unattempted
“Once the template is updated”, so the update must be done from the properties of the email.
16. Question
A marketer is unable to select a particular data extension when trying to do a test send.
How should the data extension be configured?
Unattempted
A DE that can be used to test send must have both options checked.
17. Question
A quick analysis of the last week’s hard bounce rates shows a spike in a number of different
domains, with a very low dip in open rates across the sends overall.
Choose 2 answers.
Ensure the blocked domain records have re-opted in via a separate send.
Check message content for CAN-SPAM compliance to prevent blocks at other
domains.
Remove the bounced domains from the sends to not lower IP send scores any further.
Buy a new list of records to replace the blocked domains and remove those from any
future sends
Unattempted
You need to check the message content (transactional or commercial) in SFMC to comply with
CAN-SPAM Act and prevent ISPs blocks, in addition to check and remove domains with
recurring hard-bounced.
18. Question
Northern Trail Outfitters wants a marketing email to be deployed to all of their subscribers at a
specific time next week.
Which two ways could they automate the deployment?
Choose 2 answers.
Unattempted
Send Flow and Send Email Activity allow make a email schedulled.
19. Question
Northern Trail Outfitters is sending a critical notification to members of its rewards program, and
they really want the call-to-action (CTA) to command attention and action to all who receive the
email.
Which two best practices could be used to make the CTA stand out?
Choose 2 answers.
Unattempted
Visually striking colors and strong verbs (buy, register…) are recommended for email designs.
Black text with red buttons and wide borders can make reading difficult.
20. Question
Northern Trail Outfitters imports subscriber affinity data to drive dynamic content in marketing
emails. The affinity data is delivered every 30 minutes via an SFTP file. They want the most
updated affinity data to be used prior to deploying emails.
What automation flow should be employed to ensure the most relevant email content?
Schedule > File Transfer > Import File > SQL Query
File Drop > Import File > SQL Query
File Drop > File Transfer > Import File > SQL Query
Schedule > Import File > SQL Query
Unattempted
There is a file being drop in the SFTP (regarless of time, in this case 30 minutes) and we need an
‘Import File” activity, not an “File Transfer Activity”.
The correct answer is: File Drop > Import File > SQL Query
21. Question
Northern Trail Outfitters (NTO) uses Preview and Test in Email Studio as part of their quality
assurance process prior to each deployment. For an upcoming send, a data extension,
zTest_Spring_Sale_Blowout, is created for testing. When NTO searches for the data extension in
the Test Data Extensions tab, they cannot locate the data extension.
Which two attributes of the data extension should be enabled for them to use
zTest_Spring_Sale_Blowout?
Choose 2 answers
Unattempted
For to use a data extension for email sends, you must check the “Is Sendable” option, otherwise,
your data extension will merely be a data table, without send possibility. It is also neccesary to
set the column with the subscriber key as the primary key in order to have a unique identifier
within the system.
22. Question
Northern Trail Outfitters wants to compile a report of Email Metrics across all Jobs deployed in
the last six months and correlate those metrics to single subscribers and their corresponding data
from data extensions.
What should be used to pull this data per the requirements?
Tracking Extract
SQL Query Activity
List Filter
Scheduled Automation
Unattempted
Tracking Extracts provide granular tracking data for import from Email Studio into external
systems (SendID, ClientID, SubscriberID, SubscriberKey and Email Address)
23. Question
An email marketer needs a point-and-click tool to create a segment based off of everyone who
lives within a five-mile radius of a specific zip code and to see an accurate count of subscribers
in real time.
What tool would be best used to accomplish this task?
Data Filters
Audience Builder
SQL Query Activity
Contact Builder
Unattempted
It is not possible to use an SQL Query due to the complexity of the request, since thousands of
orders would have to be created. For this type of complex segments we must use Audience
Builder.
24. Question
Northern Trail Outfitters’ marketing team has been tasked with setting up a thank you email
personalized with individual subscriber preferences and sent out every time a subscriber makes a
purchase.
Which two functionalities and/or tools are available to set this up?
Choose 2 answers.
Dynamic Content
SMS Sends
Triggered Sends
HTML Paste Emails
Unattempted
Dynamic Content allow to personalize email and Triggered Send is trigger when a customer
make a purcharse.
25. Question
A marketer wants to collect new leads at events. They plan to minimize the number of invalid
email addresses added to their subscriber list and validate the quality of the lead.
What method would accomplish this task?
Create a double opt-in campaign requiring subscribers to confirm their email address
by clicking an initial email to confirm consent.
Send a welcome email to subscribers within 24 hours with a link to the website, a
link to the terms and conditions page, and a customer service number.
Ensure those collecting contact info at the account are well trained and know how to
determine interest.
Add new subscribers to an automated engagement campaign, and then send a series
of welcome emails based on their engagement.
Unattempted
It is email marketing best practice to acquire double opt-in email confirmation in order to verify
the emails addresses being sent to. This will ensures lower bounce rates which will safeguard
your IP address and domain becoming blocked by ISPs (Internet Service Providers) such as
Gmail, Hotmail, etc.
26. Question
What are three of the most important concepts in optimised email design?
Choose 3 answers.
Unattempted
27. Question
A marketer needs to update, but not overwrite, a data extension nightly based on data files
received on the SFTP.
What is required for the data to be updated?
Unattempted
Primary Key ensures records are not overwritten when you create an import activity.
28. Question
Northern Trail Outfitters wants to ensure their customers receive emails about products that
interest them.
Which two options would allow for the creation of personalized emails?
Choose 2 answers.
Create a static email linked to a landing page which updates weekly with their most
popular products
Create emails which contain main product options to ensure enough variety is
available for the subscribers
Develop AMPscript blocks to dynamically pull in products and match them to
subscribers’ interests
Create dynamic content blocks in Email Studio to pull in products based on the
available data
Unattempted
29. Question
Northern Trail Outfitters wants to automate data feeds into Marketing Cloud, and are trying to
set up data import activities that kick off automatically once a file is placed on the SFTP, on a
recurring nightly basis.
What type of automation could be the driver of this data import setup?
File Drop Automation
Data Event Automation
Scheduled Automation
API Event Automation
Unattempted
File Drop Automation It is the automation necessary when a process starts once a file arrives at
the SFTP server.
30. Question
Northern Trail Outfitters’ customer data setup includes data that lives in data extensions, as well
as attributes from the All Subscribers list.
Which two email message tools could be utilized to have both data sets available for use within
the content of a single email?
Choose 2 answers.
Image Block
Personalization Strings
Email-Level tracking analytics string
AMPscript Lookups
Unattempted
Of the four answers given, only two tools offer the ability to use attributes: Personalization
Strings and AMPscript Lookups.
31. Question
Northern Trail Outfitters’ has noticed their emails look fuzzy when viewed on new mobile
devices.
What action could their email designer take to ensure crisp images and graphics when viewed on
HD screens?
Unattempted
Re-exporting images does not solve the problem, as does doing nothing. Using fewer images
might be an option, but it is not the solution. The correct answer is to resize images.
32. Question
Northern Trail Outfitters uses Content Builder to create all of their messaging. To keep things
organized, a folder structure and naming convention have been applied.
In which two ways could the marketing team keep track of email content?
Choose 2 answers
Unattempted
Although deleting and storing little-used files sounds good, the question tells us about how to
track email content, so the correct answer is utilize the search functionality to find content and
filter content based on content type.
33. Question
Northern Trail Outfitters wants to update the standard headers and footers for all of their email
campaigns to create a more unified customer experience.
Which two considerations should be taken to ensure messages remain CAN-SPAM compliant in
the U.S.?
Choose 2 answers.
Unattempted
In order to remain CAN-SPAM compliant, you must provide a physically mailing address within
the email. The transactional messages do not have the same requirements as Commercial
messages. A unsubscribe method is required, but not “One click” necessarily.
34. Question
Once a Measure is created, where could it be leveraged as criteria?
Unattempted
We can only use a Data Filter to use a measure according to the set criteria.
35. Question
A marketer is building a highly personalised email which would need a highly personalised
audience. How would the marketer go about merging data from multiple data extensions into a
single data extensions in order to exclude an undesired population and acquire a specified
population?
Data Filters
Filter Activity
Query Activity
File Triggers
Unattempted
If we only use one DE we could use filters, but the statement tells us that the data comes from
several, in this case we must use Query Activity.
36. Question
Northern Trail Outfitters wants a way to quickly view the performance summary of a recent
email send including the send performance, open performance, and inbox activity.
Where could they quickly view an email performance summary?
Unattempted
Subscriber Engagement report in Email Studio identifies your most engaged subscribers
(parameters: address, delivered, clicked on, clicked to delivered ratio, opened or opened to
delivered ratio).
37. Question
A marketer is trying to configure a new file drop automation, but the folder is displayed as “In
use” and it cannot be selected.
How could the marketer update the configuration to fit their process?
Unattempted
The folder is “In use”, not the file, so changing the name or extension does not fix the problem.
Also don’t move the folder to Import Folder.
38. Question
Unattempted
Including the length of fields, in an import/export, helps system performance and task speed.
39. Question
Northern Trail Outfitters uses a Master Subscriber data extension to manage their subscribers.
They send a monthly educational newsletter as well as a weekly promotional campaign.
How should subscriber preferences be managed?
Create filters for each communication type and select the resulting data extensions
with the emails during the send
Create publication lists for each communication type and associate the emails with
these publications lists during the send
Create Boolean profile attributes for each communication type from which to query
and populate audiences for each send
Create a suppression list for each communication type and associate the emails with
these suppression lists during the send
Unattempted
A publication list is the optimal way to manage subscribers and unsubscribe data, particularly
when segmenting across communication channels and types.
40. Question
Northern Trail Outfitters is storing customer data in a data extension that contains all of their
subscribers and the most important information about those subscribers. Subscribers are
identified by a unique field called Customer Number.
How should they avoid duplicate customer numbers being created in this data extension?
Unattempted
Primary Key is unique for each record. It is a unique identifier, and cannot contain null values.
You can have more than 1 primary key, and it uniquely identifies a row in a data extension. It
also ensures records are not overwritten when you create an import activity.
41. Question
It’s a tool that helps you identify spam triggers in your email content. This feature mirrors the
logic used by spam-filtering software to identify words, phrases, and patterns that are likely to
trigger filters and then recommends a resolution to each identified problem.
Content Detective
Validation Tool
Email Validate
Send Preview
Unattempted
42. Question
It’s a web page where a subscriber can control the messages they receive from your organization.
The lists you identify as public in the application are available for a subscriber to opt in to on this
web page.
Profile Center
Subscriber Engagement Center
Subscription Control Center
Delivery Profile
Subscription Center
Unattempted
43. Question
It’s an application that serves as your real-time, direct line to understanding customer data. With
an easy, drag ‘n drop interface you filter your data, providing the many segmentation
possibilities that result in immediate statistics to guide strategic decision making for planning,
tracking, and reporting.
Contact Profile
Subscriber Center
Audience Builder
Contact Builder
Unattempted
44. Question
Specifies that a column in one data extension contains the same kind of information as a column
in another data extension or in a subscriber attribute.
45. Question
Provides statistics for each of your subscriber lists that received the email, for a single email send
during a specified time period.
Unattempted
46. Question
It’s an application with a drag-and-drop tool that gives marketers the ability to build multi-step
marketing programs where certain events trigger different actions, for example, data import,
group refresh, send.
Automation Studio
Email Studio
Contact Builder
Contact Studio
Unattempted
47. Question
It’s a tool to automatically manage out-of-office replies, auto-replies, and unsubscribe requests
that you receive in response to your email campaigns.
Unattempted
48. Question
Run this on your mail allow checks:
· The presence of an unsubscribe link
· The presence of a physical mailing address
· Correct syntax for attributes used as personalization strings
· The existence of any content areas defined in the dynamic content rules
Validation Tool
Email Validate
Content Detective
Send Preview
Unattempted
49. Question
It’s a tool you can use to create lead capture forms to include in your landing pages.
Data Collect
Smart Capture
Form Capture
Web Collect
Unattempted
50. Question
It’s a text field that contains a value that uniquely identifies a subscriber in your system.
Relationship Key
Primary Key
Subscriber ID
Subscriber Key
Unattempted
1. Question
Which tool should a marketing team be leveraging when attempting to capture website visitors
information and providing them with the option to make updates to their profiles and publication
preferences?
Send Log
Data Filter
Web Collect
Subscriber Group
Unattempted
Smart Capture forms are utilised to capture information and store it in a DE or list, whilst web
collect is used when information is subject to change, i.e. preferences, attributes, etc.
2. Question
A marketer is about to send an email to a list, however, they would like to only send the email to
subscribers who live in Sydney – this data is stored in the ‘region‘ attribute. Which tool would
the marketer use to accomplish this task?
Audience Builder
Query Activity
Guided Send
Drag and Drop Segmentation
Unattempted
There is no need for a query activity as there is only one source of data (single data list) and it is
derived from a single attribute, therefore, drag and drop segmentation (filters) can be used as
opposed to query activities. Audience builder is used for more complex segmentations.
3. Question
Which method of storing data allows for a company to store greater than 500,000 records,
conduct data extension audience segmentation, as well as having the option to import data
quickly?
Data Extensions
Active Audiences
Lists and Data Extensions
Data Tables
Unattempted
It is optimal to use data extensions when storing more than 500,000 records (lists can be used
500,000-), also, data extensions have faster importer speeds than lists. Both lists and DEs can be
used for extension audience segmentation, however, grabbing data from multiple DEs and
combining them into a single DE is much easier.
4. Question
Which send configurations/types require an “approved“ status prior to the email being permitted
to be sent? (Choose 3)
Triggered Sends
A/B Tests
Scheduled Sends
Send Previews
Test Sends
Unattempted
Test sends do not need approvals as they are not being sent to actual subscribers, nor does send
previews as the email is not being sent to anyone for that matter. Answers A, D and E are the
only configuration where emails are being sent to live/active subscribers.
5. Question
A marketer is sending an email to a data extension. Whilst configuring the data extension, the
marketer linked the Customer ID field on the DE to the subscriber key in their All subscribers
list. What will happen once the marketer sends the email to the DE?
The email will be sent to the email address stored in All Subscribers if a customer ID
field is found to match a subscriber key
The email will be sent to the Subscriber Key in All Subscribers
The email will be sent to the field marked as the Primary Key
The email will be sent to the email address stored on the Data Extension
Unattempted
In marketing cloud, although an email is being sent to a data extension, if the subscribers within
that DE is found to match up to a subscriber within the All subscribers list, the customer‘s
information in that list will be utilised rather than the DE. Therefore, if the customer ID field is
linked to the subscriber key in the All subscribers list and a customer is found to match a
subscriber key via their customer ID, their information within the All subscribers list will be
utilised rather than their information within the DE (including email addresses and other
attributes).
6. Question
A marketer is using list-based sending and wants to segment subscribers who have a value of
“EMEA“ in the Region Attribute. What tool will produce this audience?
Unattempted
A simple filter is sufficient in this scenario since the data is stored within the one list/DE and it is
merely an attribute being filtered/segmented rather than a proximity.
7. Question
A marketing team is building an email to a send to a unique segment of one million subscribers.
The subscribers, however, are stored in multiple data extensions. How should the marketing team
go about merging the data in order to send the email to a single data extension?
Profile Management
Data Filters
SQL Query Activities
File Triggers
Unattempted
Again, because the data is located in several data extensions, only SQL Query can be used to do
so out of these answers.
8. Question
Unattempted
All demographic attributes are CAN-SPAM compliant depending on how you use the data. An
attribute can still store data if it is marked as hidden from the customers as you can still upload
data into the data extension or list. Marking an attribute as hidden does not hide it from internal
MC users. Making all other answers incorrect.
9. Question
A marketing team is using the Import Activity to import a csv file into a data extension. The file
location is the system default File Location: Enhanced FTP. The import has failed and the error
message displayed reads: “File Not Found“. Which two steps should resolve the issue? (Choose
2 answers)
Use the import Wizard to point to rename the file on the FTP
Ensure the file to be imported is the import folder on the Enhanced FTP
Change the file format from “comma separated value“ to “tab delimited“
Ensure the name of the file in the import Activity matches the file name on the FTP
Unattempted
Unfortunately, when importing a file, there is no drop-down option to select the file, therefore,
when typing in the name of the file, it is important to be exact otherwise the file will not be
found. It is also unnecessary to change the file from comma separated values to tab delimited as
the file type is sufficient either way since both file types are delimited.
10. Question
A marketer wants to delete subscribers from a data extension if the records are older than 30
days. How should the marketer accomplish this task?
Use the Mass Delete Wizard to automatically delete any records older than 30 days
from the data extension
Set a reminder in the Campaign Calender each day to manually delete the records
from the data extension
Set Data Retention in the Properties of the data extension to delete records older than
30 days
Use the import Activity in Automation Studio and select the delete records option for
the specified timeframe.
Unattempted
Data retention settings are default off when creating a data extension, however, when turned on,
a marketer can determine the criteria for when a record is to be deleted within the DE, which can
be time-based.
11. Question
A marketer has just created a sendable data extension and has linked the Customer ID fields as
the Subscriber Key to leverage a unique identifier. What will the send status in all subscribers be
associated with?
Unattempted
Because the marketer linked the Customer ID field as the subscriber key, the status will be linked
to the customer ID to ensure the email is sent to the correct subscriber, as well as avoiding
sending the same email to the same subscriber.
12. Question
A marketer currently sends the same promotional offer every week to new subscribers added to
the data extension. How would the marketer go about making this process more effective?
Unattempted
As mentioned previously, a guided send is used as a one off send, just as a simple send as well.
A user initiated email can make this process more effective as you can save email send
configurations (target audience, etc) and execute them over and over again with one simple click
13. Question
What are two ways a company can optimise their email message design whilst still adhering to
email design best practices and ensuring subscribers are receiving the best possible visual
experience possible? (Choose 2)
Unattempted
It is not recommended to make an email completely image based as images, at times, do not
render well on mobile devices. It is also highly NOT recommended to use custom corporate font
as the font may not be supported.
14. Question
Unattempted
15. Question
Unattempted
A triggered send is a send activity within email studio, whilst an A/B test send does not require
automation studio as the process is already quite automated (choose test segments then have the
system automatically send the winning version). You can, however, send emails via automation
studio, employ wait activities within an automation workflow to allow for customer engagement
with the sent email, and lastly, employ transfer filer activities in order to export a file from your
FTP‘s safehouse to your desktop.
16. Question
A marketing team is updating a data extension via an import file to add new records, however,
the team is concerned existing records within the data extension might be overwritten as a result
of the import. How should they configure the data extension and import to ensure this does not
happen? (Choose 2 answers)
Unattempted
A & B are incorrect as the question specifies that only new records are to be added, whilst A & B
involve either update or overwriting existing records. You must also ensure the data extension
has a primary key/unique identifier so that no duplicates are created.
17. Question
A marketer is building a highly personalised email which would need a highly personalised
audience. How would the marketer go about merging data from multiple data extensions into a
single data extensions in order to exclude an undesired population and acquire a specified
population?
File Triggers
Filter Activity
Data Filters
Query Activity
Unattempted
Filters cannot acquire and merge information from multiple sources – if it were a single data
extension, a filter could be used, however, since the data is coming from multiple data sources, it
is best practice to utilise a query activity.
18. Question
A marketing team would like to leverage Smart Capture to acquire new subscribers. The
marketing team would also like to send a follow-up welcome email. What action should the
marketer take when configuring the smart capture form and how would they send the follow-up
email? (Choose 2 answers)
Unattempted
It is important to specify where the data acquired from a smart capture form will be stored,
otherwise, the smart capture form will be useless when attempting to configure any
activities/emails off that send, such as a triggered email to send a follow-up welcome email.
19. Question
What is the optimal way to manage unsubscribes based on communication type granted that all
subscribers are stored within a single master data extension?
Create separate lists or data extensions for each communication type, and create a
filter to segment subscribers into the application lists or data extensions
Create suppression lists for each communication type, and associate the suppression
list with the email in the user-initiated send definition
Create a profile attribute or data entension field for each communication type, and
use a boolean value to capture subscriber status
Create publications lists for each communication type and assocaite the publication
list with the email send in the user-initiated send definition
Unattempted
A publication list helps you manage how subscribers receive several different categories of
emails or SMS messages. For example: sending newsletters, advertisements, and alerts. Each of
these are a different category, so creating a separate publication list for each category would be
the best method.
20. Question
A marketing team needs to ensure that “Valued Customer“ appears in place of their %%First
Name%% personalisation string incase no data exists for that subscriber within the data
extension. How can the marketer accomplish this task?
Fill in the source data with “Valued Customer“ for each blank First_Name field
Make “Valued Customer“ the Default Value for the First_Name field
Ensure the Nullable box is not checked for the First_Name field
Mark First_Name as the Primary Key
Unattempted
It is email marketing best practice within Salesforce Marketing Cloud to use default values
incase an attribute is missing data. Of course, this would not make sense for data such as
birthdays and addresses, but specifically, would be ideal for First names, Last names and Aliases.
21. Question
Which tool within Email Studio enables a marketer to save and execute a send manually?
User-Initiated Email
Send Flow
Send Activity
Guided Send
Unattempted
A user-initiated email is the optimal way to configure an email send to be used for later sends.
Guided sends and send flow are simpler one off send activities.
22. Question
A marketer is attempting to design an email which is best suited for mobile devices. Which three
methods should the marketer employ to accomplish this task? (Choose 3)
Since mobile devices have small screens, it is important to keep content simple and direct
granted that it‘s not easy to read large blocks of text on a small device, however, cutting down
important content is not the solution. Instead, utilise a single column design which will enable
the text size to be larger. Alongside this, it is also best practice to place the most important
content at the top of the email so this is read first by your customers.
23. Question
What single place in Content Builder would a marketer store CSS used in several Paste HTML
Templates?
Unattempted
The code snippet tab in HTML view contains the CSS which can be used for multiple Paste
HTML templates.
24. Question
A marketing team have just finished building an email and would like to test which subject line
would result in higher open rates. How should the team go about configuring the A/B test
options? (Choose 2 answers)
Unattempted
The tester cannot choose which subscribers to place in the audience, but can choose the segment
sizes (E.G. A: 10% B: 10% Winning: 80%). After a specified time set by the tester, the system
will also automatically send the winning version to the remainder audience.
25. Question
A marketing team would like to configure an email send in order for the email to be used in an
automated weekly campaign within automation studio, how would they accomplish this task?
Send Preview
User-Initiated
Guided Send
Test Send
Unattempted
A guided send is used for a one off send to a DE or list. Whilst, test sends and send previews are
not send configurations that lead to emails being sent to subscribers, but are merely used to test
the population of dynamic content.
26. Question
A marketing manager has requested an attribute named Gender be added to a subscriber list for
promotional segmentation. Which two steps are most important for the marketer to take in the
configuration of the attribute? (Choose 2)
Unattempted
Of course, the terms ‘male‘ and ‘female‘ are texts, therefore, the data type must be of the text
type. Alongside this, it is important to create restricted values via a picklist for ease and to to
avoid typos that may exclude subscribers when filtered for a specific gender. Some of you might
think that “Select the attribute as required“ a step that should be taken, and it is, however – the
question specifies which is the “most“ important step to take. Selecting the correct data type and
creating restricting values far outweighs marking it as required as data cleansing is costly and
those that did not answer the question can have a configured genderless email sent to them.
27. Question
A company has noticed decreasing open rates, increased bounce rates and reports that emails are
being delivered immediately to a customers spam folder. Which three best practices will help a
company improve its email deliverability whilst still adhering to email best practices? (Choose 3)
Unattempted
It is important to purge inactive email addresses and encourage subscribers to add the company‘s
sending domain and to authenticate email sending using SAPs in order to reduce Bounce rates,
spam complains and unsubscribes.
28. Question
A marketer wants to ensure that the email addresses within their lists are valid, alongside this, the
marketer will also like to make sure customers on a list are positive they want to be subscribers,
how would a marketer go about accomplishing this task?
Create a double opt-in campaign that requires subscribers to confirm their email
address by clicking a link in an email they receive after subscribing via Web Collect
Add a new subscribers to an automated engagement campaign, and then send a series
of welcome emails based on their opens and clicks
Configure Web Collect to return an error message for any email address that does not
conform to standard conventions
Send a welcome email to subscribers within 24 hours that includes a link to the
website, a link to the terms and conditions page, and a customer service number
Unattempted
29. Question
A marketing team has created a new onboarding series for customers who have purchased their
first product from the company. Customers were automatically opted in without any consent and
received numerous emails from the company in a single day. The onboarding email series
contained personalised content based on the customers preferences, but requires them to log in to
a seperate landing page in order to opt-out. In this scenario, what best practice was achieved?
All other answers are other CAN-SPAN uncompliant or useless. The correct answer is
personalised recommendations.
30. Question
A subscriber has received an email from a publication list/communication they would no longer
like to be a part of. At the bottom of the email, there are three link options to unsubscribe:
“Manage Subscriptions“, “Profile Centre“ and “One-Click Unsubscribe“. If the subscriber clicks
on “One-click“ unsubscribe, what are the two opens given to the subscriber upon being
redirected to the next page? (Choose 2 answers)
Unattempted
Subscribers cannot choose to be removed from the data extension as that data now belongs to the
company. In order for subscribers to resubscribe to the list used for the send, they must visit the
manage subscriptions page which rather than the one-click unsubscribe link.
31. Question
A marketing team would like the “From Name“ of a monthly promotional email send to be
mapped to a specific marketing cloud user. Which feature would allow them to accomplish this
task?
Delivery Profile
Can-SPAM classification
Sender Profile
Content Information
Unattempted
A sender profile is used to identify the “From Name“ used for the email, as well as the “From
Address“ which is most commonly used to ensure the customer does not feel like they are
receiving a computer-initiated email.
32. Question
A marketer is importing a batch of new subscribers obtained from a campaign to the same data
extension they‘ve been using to collect subscriber info, how can the marketer ensure only new
records are added? (Choose 2)
Unattempted
In order to only add new records, the marketer must select the ‘add only‘ option so no records
are overwritten. Alongside this, in order to identify new records, the data extension must contain
a primary key as the primary key serves as a way to uniquely identify rows of data, so no
duplicates are created during the import process.
33. Question
A marketing team have gathered survey data and realised that a large portion of their subscribers
open emails on their mobile devices, whilst the remaining portion open emails on their desktop.
The marketing team have limited resources and are on a tight schedule so they don‘t want to
spend a substantial amount of time and money developing emails for each environment. How
would they go about designing future emails so that they can render well on both desktop and
mobile?
Responsive Design
Mobile-aware Design
Desktop-centric Design
Static Design
Unattempted
You might‘ve been inclined to pick responsive design, however, this involves potentially
creating multiple versions of an email – where if the system detects the viewer is on a mobile,
the mobile version will be displayed to them. The question specifies they do not want to spend a
significant amount of time developing for each environment – therefore, mobile-aware design is
the correct answer.
34. Question
Which two best practices should a marketing team employ in order to meet subscriber
expectations and encourage email engagement/interaction (Choose 2 answers)
Send multiple emails to a day to keep the brand top of mind
Set cadence expectations up front with subscribers
Use subscriber data to dynamically populate email content
Send generic content to appeal to all audiences
Unattempted
It is email best practice to set frequency expectations early with subscribers and to ensure the
content delivered is personalised using the data they have provided. C is clearly incorrect as it is
always best practice to personalise content, whilst D is also incorrect, as pestering your
customers with emails for the sake of emails leaves a bitter taste.
35. Question
What happens when a disgruntled subscriber selects the “oneclick unsubscribe“ link in the
email you just sent from one of your publication lists?
Unattempted
36. Question
A marketing team would like to target all their female subscribers in order to send them an email
about mascara promotions. Which feature would allow them to target this demographic segment?
Filtered Group
Smart Capture
Publication List
List Detective
Unattempted
Filtered groups are an easy way to segment an audience after first filtering a list. The other
answers do not apply and are all incorrect.
37. Question
A marketing team is attempting to build a single email targeting two different segments: Men
and Women. The marketers are using templates in order to streamline the creation process. How
should they build the email to fit the purpose?
Unattempted
Granted the email is to target to different segments of customers, it is encouraged to use template
based email using dynamic content. It is rarely recommended to make multiple versions of an
email unless using responsive design.
38. Question
A company is in the process of introducing content builder to their internal marketing team, what
are three key considerations that should be back of mind as they begin using content builder?
(Choose 3 answers)
Unattempted
It is imperative to create a folder structure prior to importing assets, i.e. Project XYZ 2018 in
order to stay organised. You must also review permissions and roles in order for only the right
business units and people to be able to view content. You should not focus on creating content
for one channel as the point of content builder is for cross-channel functionality. Duplicate
copies are also never recommended since it‘ll clutter your folders.
39. Question
In which two ways can a company avoid having their emails blocked by ISPs or be marked as
spam by customers in accordance with CAN-SPAM compliance? (Choose 2)
Unattempted
In order to remain CAN-SPAM compliant, you must provide a physically mailing address within
the email and the From name must be clear and traceable.
40. Question
Send Flow
User-Initiated Email
Triggered Email
Test Send
Unattempted
Granted the transactional nature of the email dependent on the customer‘s behaviour, triggered
email is the correct answer.
41. Question
As part of a delivery postage notification automation, a marketing team needs to join data from
the Purchase data extensions with the Courier data extension, which activity would be best to
accomplish this task?
Unattempted
Filters cannot be used in this situation since multiple data extensions hold the data required, they
also cannot join data extensions together. A file transfer activity merely moves files from the
FTP safehouse, which assists this situation in no way. SQL query is the correct answer in any
situation which involves multiple data extensions requiring segmentation.
42. Question
What are two best practice techniques to ensure a company‘s marketers are utilising content
builder to it‘s full capacity? (Choose 2 answers)
Unattempted
The ultimate functionality of content builder is to ensure the right content is available across
channels. Alongside this, Salesforce recommends that a naming convention be thought of first
prior to uploading material in order to stay organised. Creating folders for each type of uploaded
content seems correct, however, you should not create folders for each type of uploaded content,
but rather, folders for specific projects and undertakings containing the content required. It is
also recommended to only upload content you need rather than all up front.
43. Question
Which feature should be used when attempting to target members based on their engagement
with an email rather than their profile attributes?
Group Refresh
Engagement Split
Email Send Report
SQL Query Activity
Unattempted
An Engagement split is used when attempting to segment subscribers and members based on
their behaviour towards specific sends, rather than their attributes (where you would use SQL or
data filters).
44. Question
A marketing team has just sent it‘s first email through marketing cloud, as a result, they would
like to observe the results/data of the email send. Which two pieces of information and data
regarding the performance of an email send can be exported from the Tracking tab in Email
Studio? (Choose 2 answers)
Unattempted
You cannot track how images render on different devices, nor can you track clicks from different
devices. You can, however, track clicks on specific links and overall performance data.
45. Question
A marketing manager would like to ensure that all emails configured by marketers follow the
company‘s branding and logo guidelines, as well as having consistency in structure and text
allocation. How would the marketing manager accomplish this task?
Email templates
Content blocks
Locked email-design
HTML paste
Unattempted
Email templates is a sure-fire-way to create consistency within email design. Templates can also
include colours and logos aligned and allocated anywhere in the email and saved for future use
so that any marketer can simply add their own content in. Content blocks may seem like the
correct answer, however, it is an incomplete/partial answer.
46. Question
A marketing team is disputing whether or not they should use Journey Builder or Automation
Studio for a specific task. What are three benefits of using Journey Builder that Automation
Studio does not have? (Choose 3 answers)
A/B/N testing as part of the workflow to conduct timing and creative tests
Criteria setting to segment contacts based on behaviour using SQL
Goal setting to have the system listen to see if users met the goal
Extracting data from an Audience data extension for analysis
Updating or creating Salesforce CRM object records
Unattempted
A) can be also be done in automation studio, therefore, isn‘t a benefit in comparison – and D) is
not possible. You can, however, set goals, update internal salesforce records and A/B test as part
of a journey which automation studio cannot do.
47. Question
A consultant is deliberating on whether to advise their customer to use Data extensions or Lists
to house their data. The consultant recommended data extensions – which three considerations
did the consultant take into account when recommending data extensions? (Choose 3 answers)
Unattempted
DEs provide flexible data storage models as oppose to lists. DEs are also recommended when
intending to store 500,000+ subscribers, making D incorrect. Lastly, Journey Builder can only
use DEs, not lists.
48. Question
A marketer sends an email to a sendable data extension. The data extension has a subscriber
relationship that matches Customer_ID on the data extension to Subscriber Key on the All
Subscribers List. What is a true statement regarding the default email send behaviour for a pre-
existing subscriber?
The email will be sent to the field marked as the Primary Key
The email will be sent to the email addresses stored on the data extension
The email will be sent to the Subscriber Key on the all Subscribers List.
The email will be sent to the email addresses stored on the all Subscribers List.
Unattempted
Although the email was sent to the data extension, if the customer_id matches the subscriber key
on the all subscribers list, the mail address and all the data stored within the all subscribers list
will be utilised rather than the data stored in the DE.
49. Question
A marketing firm would like to create mobile friendly emails. The company has the resources to
write the HTML and CSS Code needed to create responsively designed emails. Which option
would add the code that was created outside of the Salesforce Marketing Cloud to the email?
Text only
Web Paste
Template Based
HTML Paste
Unattempted
With HTML Paste, you can create emails by pasting and editing HTML code. You can either
create HTML code directly in the application or paste HTML from an external editor.
50. Question
A marketer would like to send an email to subscribers on a subscriber list who live within 5km of
Sydney CBD. Which tool would the marketer use to accomplish this task?
Data Filter
Send Classification
Audience Builder
Query Activity
Unattempted
Only the audience builder can be used to filter for this complex segmentation. Data filters and
queries can filter on a more surface level, i.e. attributes. However, when attempting to filter for
complex segmentations such as proximity where system-driven calculations need to be made,
audience builder is the most effective tool.
51. Question
A marketer needs to import a text file and does not have access to the account‘s Enhanced FTP
site. What is the recommended way to import the data?
Unattempted
A marketer cannot utilise import activity interactions without having access to the FTP account.
A refresh will not import data, making C incorrect, nor would a data extract import data, making
A incorrect.
52. Question
A marketer is using an import activity on a nightly basis to import subscriber data into a data
extension. Which is a true statement about the import activity? (Choose 3)
Unattempted
You can most definitely conduct import activities without automation studio. A file will always
be placed in the FTP whereby you can use a file transfer activity to move it elsewhere. An import
activity can also be used within automation studio where a file can be imported based on a
schedule or when a file is dropped within the FTP.
53. Question
A marketer would like website visitors to have the option to opt-into specific publications in
order to receive email promotions, alongside this, the marketer would also like the website
visitors to have access to their profile information in order to make changes? Which tool should
be used?
Subscriber Group
Web Collect
Send Log
Data Filter
Unattempted
Website visitors do not have access to data filters or send logs as those are internal tools/data.
Subscriber groups do not allow subscribers to choose which publications they would like to be
subscribed to, but is rather a segment.
54. Question
What type of email send configuration should be used when sending email order confirmations?
Test Send
User-Initiated Email
Guided Send
Triggered Email
Unattempted
A triggered email should be used when configuring email sends that are transactional in nature,
such as confirming an order or sending shipping notifications about a package to be sent.
Triggered emails are essentially emails dependent on a customer‘s engagement with your
company.
55. Question
A marketing team uses a data extension in order to track send log information such as: email
addresses used in a send, date and time of the send and the purpose/name of the email for
reporting purposes. After the data has been used for reporting, they no longer have need for the
data in the data extension, however, they would still like to keep the data in an archived data
extension for one year. Which activity should be used to achieve the backup automatically?
Import File
Data Extract
SQL Query
Filter
Unattempted
A data Extract extracts data out of the org, making this incorrect – whilst an import file imports
data into the org externally, also making this incorrect. A filter cannot be used since the data
across multiple places rather than being within the one data extention (DE), thus, the correct
answer is SQL Query.
56. Question
What tool is recommended to render personalisation strings, AMPscript and dynamic content in
an email message before sending it to a subscriber?
Test Send
Preview and Test
Send Flow
List Detection
Unattempted
57. Question
A company with limited resources uses a single master data extension to store subscriber data.
Upon opting in to receiving communications from a company, the customer will receive yearly
birthday promotions, monthly catalogues and weekly newsletters. What is the most effective way
to manage unsubscribes by communication type?
Create publication lists for rach communication type, and associate the publication
list on the send definition
Create a Boolean field for each communication type in the data extension and update
the Profile Centre
Create separate extensions for each communication type and customise the
subscription page
Create suppression lists for each communication type and associate the suppression
list on the send definition
Unattempted
A publication is list is the optimal way to store your unsubscribe data, particularly when
segmenting across communication channels and types.
58. Question
When using Reports in the Marketing Cloud user interface, which three options can be used to
deliver the report to the manager? (Choose 3 answers)
Unattempted
When sharing reports, you can either take a snapshot of the report, email it or save the file to an
FTP folder – you cannot take control of your manager‘s computer and elicit a pop up, or text a
link to the report since the report‘s storage is not web-page based.
59. Question
What are three of the most important concepts in optimised email design? (Choose 3)
Unattempted
It is important to build emails with personalisation strings and dynamic content to optimise the
suitability of the design of the email, alongside this, the mobile must render well on multiple
devices, not just a desktop. Lastly, an email can be well made without HTML paste, however,
HTML paste can allow a marketer to provide greater customisation and personalisation.
60. Question
A parent company is utilising a Master Subscriber list in a shared data extension to store much of
their subscriber‘s information. A subsidiary of the company has requested access of that list in
order to market to a specific subset of subscribers. How would the marketer go about providing
access to that business unit/subsidiary, but not the others?
Unattempted
Data Extension Permissions is a tool to control business units access to shared data extension in
Email Studio. By checking the box next to a permission, you can enable or disable that
permission.
61. Question
While testing an email with dynamic content in Content Builder, proofs of five content variations
need to be reviewed directly in the inbox of a marketer‘s quality assurance specialist and the
marketing manager. A data extension named “myTestData“ contains only the variations needed.
Which method should be used to accomplish this task?
Choose data extension of Contacts and then choose to send “Based on Recipient Test
Data Extension“
Create a Test data extension that contains the five content variations the two them
members need to validate
Enter the email addresses to receive proofs and then select the specific records from a
list or data extension whose rendering should be sent
Enter the email addresses to receive proofs and then choose to send “Based on
Subscriber Preview “MyTestData“
Unattempted
In this scenario it is important to utilise a test data extension specific to the proofs. A may seem
logical, however, the question specifies a data extension was already created an includes the
proofs.
62. Question
A marketer needs to share specific report results with their manager. Which three methods can be
used to share the report? (Choose 3)
Unattempted
63. Question
Anchor Tags
HTML Paste
Span Tags
CSS3 @media Queries
Unattempted
The @media rule is used in media queries to apply different styles for different media
types/devices. Media queries can be used to check many things, such as: width and height of the
viewport.
64. Question
Which send configuration within email studio can leverage sender profiles? (Choose 3 answers)
Triggered Sends
Test Sends
Simple Automated Sends
User-Initiated Sends
Guided Sends
Unattempted
Test sends are used to test if dynamic content has populated depending on subscriber
preferences, so there is no need for a sender profile. Whilst, simple automated sends do not use
send classifications or sender profiles as well.
65. Question
Which three statements are true features/purposes for leveraging Subscriber Key? (Choose 3
answers)
Subscriber Key allows an email address to appear multiple times in a list or All
subscribers when populated with a value other than an email address
Subscriber Key and Primary Key are interchangeable terms
Subscriber key is a unique identifier for a subscriber, and can be populated with an
email address or another quique value
Subscriber Key is mapped to a field in a sendable data extension when defining a
Send Relationship
Subscriber Key determines what update types will be available when importing data
Unattempted
To summarise the three answers, the main purpose for a subscriber key is to uniquely identify
subscribers so that: no duplicate data exists within your DEs or lists and so you don‘t
accidentally send the same email to the same subscriber. You can choose whichever attribute
you‘d like to be the subscriber key (as this is determined by the customer/company utilising
marketing cloud), however, it is recommended the email address or a customer ID is used. A
primary key is not interchangeable with a subscriber key, as a primary key‘s purpose is to
uniquely identify ROWS of data rather than individual subscribers.
Practice Set-5
1. Question
A sales team would like to send order confirmation email notification to it‘s customers, bearing
in mind, the data required is included in a file which is moved at frequent intervals to a folder
within the company‘s Enhanced FTP Account. How would they go about sending the email?
Unattempted
At first glance, it seems triggered email is the correct answer because of the transactional nature
of the email, however, granted the file is moved to a folder within the enhanced FTP account, it
is absolute necessary to send the notification via the file drop starting source within automation
studio to trigger the send.
2. Question
What are two characteristics of templates which could assist email configuration/building when
individuals with coding ability are not available to assist with HTML emails. (Choose 2 answers)
Emails can be formatted for desktop and mobile without extra coding
Templates provide the ability to create email messages using content blocks
One template can only be used for one email, maintaining brand standards
HTML developer are needed to build templates, but not emails
Unattempted
Emails can most definitely be formatted for desktop and mobile without extra coding through
responsive design and mobile optimised templates. Templates can also be configured without
any coding through the use of drag and drop content blocks for images, text and free flow.
3. Question
After receiving a GDPR “Right to Be Forgotten“ Request from their compliance team, a
marketer must remove a contact from Email Studio. Where should this action be initiated in
Marketing Cloud?
Unattempted
Deleting an individual from the contact builder or contacts deletes them from the entire org,
whilst, the questions only wants to delete the contact from email studio – which makes D the
correct answer.
4. Question
A marketing team would like to create a new data extension which would be quite similar to the
configurations of a data extension that already exists. How would they go about creating the new
data extension in the most effective way?
Create from a Filtered Data Extension
Create from Template
Create from New
Create from Existing
Unattempted
If a data extension‘s configuration is similar to one you would like to make, you can navigate to
the existing data extension and select “create existing from new“ to create another one with the
same configurations
5. Question
A marketer would like to use personalisation strings to create dynamic content in their emails.
What three things should the marketer understand in order to most effectively utilise this
functionality? (Choose 3)
Unattempted
Personalisation strings are in fact encased by two sets of double percent symbols (%). You can
use personalisation strings in the subject, header, pre-header or the body of an email. It is best
practice to assign a default value to a field which you plan on referencing with personalisation
strings, so that, if there is no value/data in the field for a specific customer, the email will not
contain empty/blank spaces (e.g. “valued customer“ for first name).
6. Question
A marketing team needs to narrow down millions of data extension records based off of
eCommerce order details in order to create and target appropriate segments. How can this most
effectively be achieved?
Unattempted
Audience builder could‘ve been used in this scenario, however, it is much easier to utilise drag
and drop segmentation/filters for less complex scenarios such as the above.
7. Question
A marketing manager has requested from their email marketing specialist to implement some
techniques on their subject line to increase open rates. Which two best practices should the email
marketing specialist use to make the subject line more effective? (Choose 2 answers)
Ensure the information in the subject line align with the information in the body
A/B test the effectiveness of difference subjects
Ensure the subject line utilises a personalisation string that pulls the customer‘s name
so that the email is more personalised
Always offer a promotion in the subject line
Unattempted
According to CAN-SPAM, it is best practice for the subject line to be relevant to the info within
the email as deceitfully getting a customer to click on an email is unethical. It is important to
A/B test the effectiveness of different subject lines to maximise customer enticement and to
determine which subject line draws out the readers attention more effectively for the best open
rates.
8. Question
Which two subscriber audiences can be created by using Measures in a Data Filter? (Choose 2
answers)
Unattempted
The measures within Marketing Cloud trace opens, clicks, unsubscribes, bounces, etc – they do
not trace proximity or spam complains (unless using tracking data extract activities).
9. Question
When purchasing a new IP address in order to serve a different purpose, it is important to specify
clearly which IP address is used for what (e.g. retail vs corporate) – which feature would allow
the Marketing administrator to accomplish this task?
Sender Profile
Send Definition
Send Classification
Delivery Profile
Unattempted
Delivery profile is used to specifiy which IP address is used depending on the purpose of the
email. Sender profile specifies the email address and from name rather than the IP address. Send
classification does both and also specifies whether the email is commercial or transactional in
nature, however, the question does not request this as delivery profile is sufficient.
10. Question
A marketer wants to ensure that a first name and last name are always included when importing
new subscribers into their master data extension. How can this task best be accomplished?
Make the First Name and Last name columns Primary Keys
Import the Subscriber‘s data with personalisation strings in place of the First and Last
Name
Assign default values to the First and Last Name
Ensure the Nullable property is unchecked for the First Name and Last Name
Columns
Unattempted
By ensuring the nullable property is unchecked for the first and last name columns, data will not
be allowed to enter during an import if these fields are not populated.
11. Question
A marketing team part of a large franchise company ensures that information regarding the
nearest store to the customers are included within the template of its emails. The data extension
containing this information needs to be updated only when store information changes, such as
when a new store opens or an old store relocates. How should this task be accomplished?
Create an automation to begin when information changes on a store object using a
workflow rule
Create a file drop automation to initiate when the store‘s data extension is updated
via import
Create a file drop automation to import the file when placed on the specified
directory on the Enhanced FTP
Create a scheduled automation to import the file on a recurring basis with store
information
Unattempted
The data extension only need to be updated when data changes, therefore, D is incorrect as a
schedule automation is unnecessary. C is incorrect as there is no such thing as workflow rules in
Marketing Cloud. B is incorrect as an automation is being initiated, however, there is no import
activity associated, making A the correct answer.
12. Question
A marketing team uses link aliases within their HTML versions of list emails in order to decipher
where clicks occurred most and who clicked on the link. A marketing manager has requested of
their email marketing specialist to find information regarding all the email address of the
customers who clicked on the link “Men‘s Winter Jacket Sale“ in order to target them with an
upcoming promotion. Where can the marketer most easily find this information?
Unattempted
Link view in the tracking click activity tab provides you with a list of active links within your
email, which you can then click to explore data surrounding: number of clicks, percentage of
total clicks and the email addressed of specific individuals who have clicked the link.
13. Question
When creating data extensions, what are two steps a marketer should take assuming Subscriber
key is enabled and the data extension will be used for sending email campaigns? (Choose 2
answers)
Unattempted
If intending to use a data extension for email sends, you must check the “is sendable“ option,
otherwise, your data extension will merely be a data table. It is also best practice to set the
column with the subscriber key as the primary key in order to have a unique identifier within the
system.
14. Question
A company feels they need to increase their subscriber base in order to keep up with their
competitors aggressive email marketing strategy. How should they go about accomplishing the
task whilst adhering to best practices? (Choose 2 answers)
Unattempted
Creating in-store SMS campaigns and asking for email addressed when customers make a
purchase are regarded as best practice when intending to acquire new subscribers. It is
recommended to utilise these methods by offering incentives, promotional content and discounts
which will entice the customer to provide the email address.
15. Question
A marketer is currently cleaning a data extension of un-wanted data. The marketing manager has
requested that the marketer places all the old un-wanted data in the same format into another data
extension for archival. What is the first step to accomplishing this task?
Unattempted
Granted that it was requested the data be transferred over into another data extension in the exact
same format, the first step would be to create another data extension from the existing data
extension which will save a lot of time when configuring the attributes.
16. Question
Confirm that each content area specified in the dynamic content rules exists
Ensure subscribers have not unsubscribed pr are undeliverable
Ensure subscriber status at the time of send is subscribed or bounced
Identity phrases like “click here“ or “Free!“ that could be marked as spam.
Unattempted
Content detective is used to identify phrases that could be marked as spam, not preview. Send
preview does not ensure subscribers are active or subscribed to the list, but checks if the content
populates the correct content based on their attributes and preferences.
17. Question
A marketing team has switched over from Classic editor to Content builder, as a result, all their
content was saved to the one folder in order to make the import process seamless. How should
they go about finding all images, content blocks and emails within that folder?
Unattempted
All three other options are not possible before first finding the content, whereby you would need
to implement a filter to do so.
18. Question
The marketing team of a car manufacturer are about to send an email regarding the recall of a
specific model car as a result of a faulty airbag, how would they go about sending the emails
slowly throughout the day to avoid the volume of support calls to spike?
Send Email Activity
Send Flow
Send Throttling
Triggered Send
Unattempted
Send throttling is best practice, whereby, emails are sent at a slower and staggered rate to ensure
support staff are not overwhelmed when new releases go live. Triggered sends do not apply as
the email is not dependent on the customer‘s behaviour.
19. Question
Which two requirements should a marketer employ when attempting to configure a CAN-SPAM
compliant unsubscribe mechanism? (Choose 2 answers)
Unattempted
According to CAN-SPAM, you must process unsubscribe requests within 10 days, you also
cannot require a subscriber to log in anywhere to opt-out of a mailing list.
20. Question
A marketing team utilises two different systems to manage their email marketing, however, they
would like to maintain updating unsubscribe information between both systems to avoid
receiving spam complaints. How should they go about accomplishing this task?
Unattempted
A is possible, however, this is in quite a roundabout way, especially considering that the
information will be uploaded into a DE. D is correct as the information flows straight through to
the All subscribers list, in the correct form, rather than using SQL to update the status after
importing.
21. Question
A marketing team leverages a master customer shared data extension to house pivotal data on
their customers. The marketers would like to make the information within this data extension
available to some business units, but not to others. What can the marketing team utilise to restrict
this information from certain business units?
Unattempted
Data Extension Permissions is a tool to control business units access to shared data extension in
Email Studio. By checking the box next to a permission, you can enable or disable that
permission.
22. Question
A marketer would like to grow their subscriber base and acquire potential customers. How could
the marketer accomplish this task?
Unattempted
It is not best practice to purchase call-lists as these individuals may not want to receive your
emails, which may result in a high spam complaint rate, as well as a high bounce rate since the
emails are not verified. One of the best ways to acquire subscribers is to promote content on
social media and require email addresses for promotional content as this will entice the
subscriber and result in an opt-in.
23. Question
A company would like to use another way to uniquely identify it‘s subscribers besides using
email addresses granted that some email addresses can be quite similar. Which tool can be used
to accomplish this task?
Subscriber Attributes
System Preferences
Primary Key
Subscriber Key
Unattempted
Subscriber Key is a unique identifier assigned to every subscriber to identify a subscriber and
their data within multiple extensions, list and external systems.
24. Question
A marketer would like to track what type of content receives the most clicks, specifically, they
would like to track all hero images and web banners using the naming convention “Web_Hero“.
Which two methods would determine click behaviour and tracking on these images using this
naming convention? (Choose 2 answers)
Unattempted
Including “Web_Hero“ in the filename for each Hero image is effective, however, it is not
plausible to name content, images and links by the name “Web_Hero“ as this will defeat the
purpose of having a naming convention for the sake of organisation – meaning, this cannot be
correct. Including “Web_Hero“ in the Link Tooltip field for each link is not at all effective in
anyway as the tooltip is merely a popup that offers you a tip when hovering over a piece of
functionality.
25. Question
A marketer is attempting to write an eye-catching subject line for an upcoming email send. What
are two things the marketer can do to increase the effectiveness of the subject line? (Choose 2)
Unattempted
It is important to A/B test content areas when you can, particularly subject lines as this
determines whether your email is opened or not since it is the first thing your customers see.
Alongside this, it is CAN-SPAM compliant that your subject line aligns with the content within
your email, therefore, it is imperative that you include information relevant to the message in the
subject line. Also, as a measure of best practice, It is important not to include phrases such as
“RE“ and “FWD“ in your subject lines for mass emails as this is a known spam trigger.
26. Question
A marketing team is currently sending out a welcome email once a customers make a purchase
as part of their onboarding series. The marketing team, however, would like to determine if one,
two, or three welcome emails would result in higher click through rates and engagement. How
would the marketing team most effectively accomplish this task?
Unattempted
This is the perfect use of a journey builder to segment subscribers via email sends, however, it is
important to segment with three branches using a random split since the split is not dependent on
their behaviour (decision split). B & C would require extra configuration and email development
which is not as effective as utilising journey builder.
27. Question
Which three best practices should a marketer keep in mind while trying to acquire new email
subscribers? (Choose 3 answers)
It is important to set frequency expectations early and to use explicit opt-ins to avoid email
bounces and unsubscribes. It is also important not to ask for detailed demographic information
when FIRST acquiring new subscribers as this will deter them from giving you basic
information.
28. Question
A Master data extension with approximately 2 million subscribers contains 50 fields used to
collect the information of all its subscribers, including, but not limited to: mailing address,
mobile number and email address. Bearing in mind the data is used for multiple daily email
campaigns, how would they go about updating the data?
A file drop automation to execute an import every time a record is updated or added
A scheduled automation to import a nightly file of updated or changed records
A scheduled automation to import a file containing all of their subscribers
A scheduled automation to occur every 15 minutes to ensure the data is current
Unattempted
It would be an import speed nightmare to upload 1 million records every 15 minutes or when a
change is made to one of them, while rules out B & C – A does not address as it imports a file
with all subscribers rather than those pertaining to the DE
29. Question
An email marketer needs a point-and-click tool to create a segment based off of everyone who
lives within a five-mile radius of a specific zip code and to see an accurate count of subscribers
in real time. What tool would be best used to accomplish this task?
Audience Builder
SQL Query Activity
Contact Builder
Data Filters
Unattempted
Neither SQL query or Data filters can be used in this scenario given the complexity of the
segmentation request, being, everyone who lives within an X mile radius of a location – you
would have to create thousands of IF-THEN statements in order to acquire that data using filters
of queries.
30. Question
A marketing team sends order confirmations to customers who have made online purchases.
Which feature should the marketing team leverage in order to meet the “Transactional“ CAN-
SPAM requirements?
Send Classification
Delivery Profile
Send Definition
Send Profile
Unattempted
In order to configure the nature of the email (whether transactional or commercial), send
classification must be configured.
31. Question
An amateur marketer is tasked with creating an email for an emerging campaign. Which two
methods can the marketer utilise best to create the emails? (Choose 2)
HTML Paste
Image Blocks
Text Blocks
Email Templates
Unattempted
Although text blocks and image blocks seem like the correct answer, these answers fall under
content builder, which in turn, falls under email templates – meaning, email templates would be
a better answer since it incorporates the both of them. HTML paste is of course, the second way
to create emails.
32. Question
A marketer wants to automate the overwrite process of the content within a data extension on a
weekly basis. How would the marketer accomplish this task using automation studio?
Unattempted
True, an import activity can be executed manually, however, the question specifies that the
process needs to be automated – ruling out the answer of executing an import activity every
Friday. Regarding the other two answers, the import wizard cannot be used to accomplish this
task. It is best practice to create an import activity and include it in an automation.
33. Question
A marketer needs to update the sender name and email address based on the sales representative
associated with an account. The data is stored in multiple data extensions. How would they go
about accomplishing this task? (Choose 2 answers)
AMPscript Loopup
Personalization Strings
Delivery Profiles
Sender Profiles
Unattempted
Personalisation strings generally populate attribute-related data rather than sales representative-
related data. Delivery profiles have nothing to do with sender names and email addresses, but IP
addresses and domain configuration – thus C & D are correct.
34. Question
A marketing team is using a Smart Capture form on a CloudPage landing page to capture
registrations to it‘s opening event within a data extension. The marketing manager has requested
that a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to
an external SSH File Transfer Protocol. Which automation configuration sequence should be
used to accomplish this task?
Schedule Starting Source > Data Extract Activity > File Transfer
File Drop Starting Source > SQL Query Activity > File Transfer Activity
File Drop Starting Source > Data Extract Activity > File Transfer Activity
Schedule Starting Source > SQL Query Activity > File Transfer Activity
Unattempted
There is no file being drop in the SSH FTP as the Smart Capture functionality automatically
uploads and updates the data, which rules out the file drop starting source (C & D). There is also
no need to use a SQL Query Activity since no data is being segmented and the process is being
automated using automation studio, thus, B is correct.
35. Question
A marketer is designing email for mobile devices. Which three design best practices would the
marketer use? (Choose 3 answers)
Unattempted
When designing for mobile devices, it is important to stack the content on the top and in a single
column granted the navigational system of a mobile device is scroll-intensive in nature. It is also
important to keep the content simple and direct since the small screen can only deliver so much
content.
36. Question
A marketer has created an email metric report displaying the last 6 months of campaigns. Which
three options can be used to deliver the report to the manager? (Choose 3 answers)
Unattempted
You can not send an analytics report to other marketing cloud users via a guided send in Email
Studio. Marketing Cloud also does not have a pop-up notification functionality to notify other
users of a report. However, it possible to send the report via email, save a snapshot of the report
and save the report to the FTP for other Marketing Cloud users to view. Refer this article for
more info: https://help.salesforce.com/articleView?
id=mc_co_marketing_cloud_sends_to_campaigns_or_reports.htm&type=5
37. Question
A marketing team is storing customer data in a data extension that contains all of their
subscribers and the most important information about those subscribers. Subscribers are
identified by a unique field called Customer Number. How should the marketing team ensure
duplicate customer numbers are NOT created in this data extension?
Unattempted
A Primary Key determines whether the system considers this field to be the primary key of the
table. If you select this checkbox, the system requires a unique value so it can use this field to
uniquely identify a row. If you select this checkbox for more than one column, then the
combination of the values in the columns must be unique. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_es_create_data_extension_classic.htm&type=5
38. Question
A marketer is importing a batch of new subscribers obtained from a campaign to the same data
extension they‘ve been using to collect subscriber info, how can the marketer ensure only new
records are added? (Choose 2)
Unattempted
To ensure only new records are added to a Data Extension the Data Extension needs a primary to
identify what these new records are. If the data extension contains the same primary key records
in the data import file these records will be ignored during the importing. In order to ensure only
new records are added, the update type Add Only needs to be selected. Refer this article for more
info: https://help.salesforce.com/articleView?
id=mc_es_import_data_extension_classic.htm&type=5
39. Question
Unattempted
A measure is a unit of subscriber behavior that you define in Email Studio. Some examples of
measures include: Total opens in last 30 days, Total click-throughs in the last 30 days and Hard
bounces in the last month. After you create a measure, you can include the measure as criteria in
a data filter to segment a subscriber list using the measure. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_es_measures.htm&type=5
40. Question
A marketer wants to automate the overwrite process of the content within a data extension on a
weekly basis. How would the marketer accomplish this task using Automation Studio?
Create an Import Activity using the import Wizard and schedule the wizard to run
every Friday
Create an Import Activity in Email Studio and a Journey on a weekly basis to update
the Data Extension
Create an export activity and run the activity in Automation Studio
Create an Import Activity to use in an Automation Studio Workflow
Unattempted
Import Activities allow you to use a file to update a subscriber list or data extension in
Automation Studio. The Automation can then run on a schedule or be set to run on a file drop of
the FTP. If the file you are importing is encrypted or compressed, you can use a file transfer
activity to prepare the file for import. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_as_use_an_import_activity.htm&type=5
41. Question
A marketer is attempting to write an effective subject line for an upcoming email send. What are
two things the marketer can do to increase the effectiveness of the subject line? (Choose 2)
Unattempted
Marketers should A/B test subjects to ensure they are optimised correctly. A/B Testing tools
within Email Studio allow marketers to easily test the effectiveness of different subject lines. It is
also best practice for spam reasons to ensure the Subject Line is relevant to the content of the
email. Refer this article for more info:
https://www.salesforce.com/products/marketing-cloud/best-practices/testing-email-subject-lines/
42. Question
A marketing team needs to narrow down a data extension that contains 750,000 records based on
a coupon voucher field, in order to create and target appropriate segments for retargeting
purposes. How can this most effectively be achieved?
SQL Query
Data Filter
Journey builder Decision Split
Profile Attributes
Unattempted
Data filters can be used to segment and filter single data extensions. The data filter would be
querying the coupon field to equal or contain a specific value. This filtered data extension can
then be used as a sendable data extension or used in advertising audiences for retargeting
purposes. Refer this article for more info: https://help.salesforce.com/articleView?
id=mc_es_create_data_extension_data_filter.htm&type=5
43. Question
A marketer would like to use personalisation strings to create dynamic content in their emails.
What three things should the marketer understand in order to most effectively utilise this
functionality? (Choose 3)
Personalisation strings are identified by two sets of double percent symbols. %%First_Name%%.
You can use personalisation strings in the subject lines, pre-headers or the body of an email. You
also need to consider what will display if the subscriber does not have data available, therefore
default values should be used. In the potential use case, that default values are not possible a
solution implemented using more advanced AMPscript. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_es_personalization_strings.htm
44. Question
Unattempted
System performance can be impacted if the appropriate data length is not selected. Doing so
reduces the amount of work necessary to store and retrieve data from your data extensions.
Precisely constructed data extensions help to avoid inefficient data storage which can degrade
system performance. Refer this article for more info: https://help.salesforce.com/articleView?
id=mc_es_best_practices_data_extensions_query_activities.htm&type=5 Question 43: Skipped
45. Question
A marketing manager would like to ensure that all emails configured by the team follow the
company‘s branding and logo guidelines, as well as having consistency in structure and text
allocation. How would the marketing manager accomplish this task?
Content Blocks
Dynamic Content
HTML Paste
Email Templates
Unattempted
Email Templates allow for consistency throughout emails. Email templates include headers and
footers, Brand logos and Colours. While also giving the marketer the ability to edit what content
is then included in the email. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_ceb_create_templates.htm&type=5
46. Question
What are two best practice techniques to ensure a company‘s marketers are utilising content
builder to its full capacity? (Choose 2)
Unattempted
To ensure Content Builder is being used to its full capacity, content should be stored for multi-
channel use, this reduces the need for duplicate content and confusion. Further to this Content
Builder has search functionality which is very helpful when you start storing lots of content.
Therefore an optimised naming content is recommended to easily search and find content. Refer
this article for more info: https://help.salesforce.com/articleView?
id=mc_ceb_content_builder.htm&type=5
47. Question
A marketer wants to delete subscriber data from a non sendable data extension if the records are
older then 7 days. What method should the marketer use to accomplish this task?
Set data retention in the properties of the Data Extension to delete records older then
7 days
Export the Data Extension each day and re import the new file using the import
Wizard
Set a reminder to manually delete the records each data
In Automation Studio, set up a filter to filter out the records each day
Unattempted
Data retention settings are default off when creating a data extension, however, when turned on,
a marketer can determine the criteria for when a record is to be deleted within the DE, which can
be time-based. However, It is not possible to add Row Based Retention after the fact and this
will require the creation of a new Data Extension. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_es_manage_de_policies.htm&type=5
48. Question
Unattempted
AMPscript is a powerful Marketing Cloud scripting language that allows emails to be hyper-
personalised. Marketing Cloud scripting languages allow you to personalize landing pages,
create applications, construct cross-channel templates/layouts, and work with messaging
functions on the Marketing Cloud platform. Refer this article for more info:
https://developer.salesforce.com/docs/atlas.en-us.mc-programmatic-content.meta/mc-
programmatic-content/index.htm
49. Question
A marketer needs to merge multiple data extensions into one sendable Data Extension for a
personalised email campaign. How should the marketer merge the Data Extensions together for
the email campaign?
Data Filters
Merge field AMPscript function
Filter Activity
SQL Query Activity
Unattempted
Data Filters and Filter activities allow you to segment data from data extensions. However, they
do not allow you to merge/combine two data extensions to one. As the data is stored in multiple
sources SQL Query is needed to merge the data extensions together. Refer this article for more
info: https://help.salesforce.com/articleView?id=mc_as_using_the_query_activity.htm&type=5
50. Question
A marketing team has a large and important email announcing its annual sale. They want to
determine, out of two versions of the email against a sample population, which email version
gets the most clicks. The winning email will be sent to the remainder of the audience. How
should this be accomplished?
Email Metrics
Audience Builder
A/B Testing
Journey Builder
Unattempted
A/B Testing is a feature that is available with in Email Studio. It allows marketers to track which
version receives the highest unique open rate or highest click-through rate and send that version
to all remaining subscribers. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_es_ab_testing.htm&type=5
51. Question
A parent company utilises a Master Subscriber list in a shared data extension to store much of its
subscriber‘s information. A subsidiary of the company has requested access to that list in order to
market to a specific subset of subscribers. How would the marketer go about providing access to
that business unit/subsidiary, but not the others?
Unattempted
Data Extension Permissions is a tool to control business units‘ access to shared data extensions
in Email Studio. By checking the box next to permission, you can enable or disable that
permission. Refer this article for more info: https://help.salesforce.com/articleView?
id=mc_es_shared_data_extensions.htm&type=5
52. Question
Where in Content Builder would a marketer store CSS used in several Paste HTML Templates?
Content Block
Script Activity
CSS Block
Code Snippet
Unattempted
Code snippets can be used in Marketing Cloud Content Builder to save reusable bits of CSS,
HTML and AMPscript. Code snippets behave like content blocks but are different because they
do not include an extra HTML table that wraps the content. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_ceb_create_code_snippet.htm&type=0
53. Question
A marketing team is about to send an email regarding the changes in their return policy, how
would they go about sending the emails slowly throughout the day to avoid the volume of
support calls to spike?
Unattempted
Send Throttling sends emails during the hours you specify every day, starting the day you send
the email, until all emails send. For Example, if you are sending 500,000 emails you can select
100,000 per hour over the space of 5 hours. Refer this documentation for more info:
https://help.salesforce.com/articleView?id=mc_es_send_throttle.htm&type=5
54. Question
Send Flow
Preview and Test (Subscriber Preview)
Guided Sent
Seed list
Unattempted
Test and Preview – To view an email with AMPscript and personalization strings rendered select
a list, group, data extension, or audience then select a subscriber. The email will then render for
that selected subscriber, you can click through each subscriber to view the different versions of
the email. Refer this article for more info: https://help.salesforce.com/articleView?
id=mc_es_perform_subscriber_preview_test_send.htm&type=5
55. Question
A marketer needs to update, but not overwrite, a data extension on a nightly basis. The new file
is placed on the SFTP with updated records. What is required for the data to be updated?
Send Relation
Primary Key
Subscriber Key
Multiple Primary Keys
Unattempted
In order to update existing records within a data extension, the new file must contain a primary
key that matches the existing records within the data extension. The import updates the records
to match what is in the import file. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_es_import_data_extension_classic.htm&type=5
56. Question
A marketer is using an import activity to import subscriber data into a data extension on a nightly
basis. Which are true statements about the import activity? (Choose 3)
Import activities can be found under Email Studio > Contact Builder
Import Activities can be automated using Automation Studio
The file for an import activity must be placed in a folder on the FTP site
The file for an import activity can be stored in a Data Extension
Import activities can be executed manually
Unattempted
Import Activities can be automated using Automation Studio with a number of scheduling
methods. The file needs to be placed on the FTP for the Import Activity to run correctly.
Important Activities can also be run manually if the need for an automation is not required. Refer
this article for more info: https://help.salesforce.com/articleView?
id=mc_as_use_an_import_activity.htm&type=5
57. Question
A marketing team has purchased two IP addresses for internal and external email
communications (Commercial & Corporate) – which feature would allow the Marketer to change
between the Commercial & Corporate IP addresses?
Delivery Selection
Delivery Profile
IP Delivery Selection
Send Relationship
Sender Profile
Unattempted
Delivery Profiles are where a marketing cloud user can indicate the IP address from which the
email is sent, as well as the header and footer. The marketing cloud user selects a delivery profile
when they create a send classification. They can override the delivery profile on the send
classification when you include the send classification in a message interaction. Refer this article
for more info: https://help.salesforce.com/articleView?id=mc_es_delivery_profiles.htm&type=5
58. Question
A marketer is attempting to design an email that is optimised for mobile devices. Which three
best practices methods should the marketer use to achieve this? (Choose 3)
Unattempted
59. Question
A new Marketing Cloud customer has not yet completed the IP ramp-up process. Which two
activities should they focus on? (Choose 2)
Unattempted
Salesforce Marketing Cloud recommends that you focus on sending small volume sends to your
most active and engaged subscribers during this critical period since it can be the initial basis for
the ISPs to determine your sender IP addresses sending reputation. Refer this article for more
info: https://help.salesforce.com/articleView?id=mc_es_ip_address_warming.htm&type=5
60. Question
An Electronics company has three data extensions used for a nightly Abandoned Cart Email.
They need to automate the segmentation of data every night by combining data from these three
data extensions. How could the marketing team accomplish this?
Data Filters
Import Activity
File Transfer Activity
SQL Query Activity
Unattempted
SQL Queries are used to retrieve complex queries where data filters are not a possible solution to
retrieve data. SQL queries have the ability to retrieve data from multiple different data
extensions using complex criteria. Further to this SQL Queries can be used in SQL Activities
within Automation Studio. This would allow the Electronic‘s company to automate the nightly
abandoned cart segmentation and email send using Automation Studio. Refer this article for
more info: https://help.salesforce.com/articleView?
id=mc_as_using_the_query_activity.htm&type=5
61. Question
A marketer wants to store Last Name in a data extension. How should the text file be defined?
String(100)
Varchar(100)
Char(100)
Text(100)
Unattempted
The correct data type of First/Last Names is Text(100). Text fields can be a combination of
letters, numbers, and spaces. Up too 4000 characters. It is important to select the correct data
type for each field as this can impact system performance. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_es_data_extension_data_types.htm&type=5
62. Question
A marketer is cleaning a data extension of un-wanted data. The marketing manager has requested
that the marketer places all the old un-wanted data in the same format into another data extension
for archival. What is the first step to accomplishing this task?
Unattempted
In order to transfer the data in the same format, the marketer must first create a Data Extension
using the same format. This is easily possible by selecting the “From Existing“ from the drop-
down menu when creating a new Data Extension. This selection formats the Data Extension with
the same fields and data types from the existing Data Extension and saves the marketer time.
Refer this article for more info: https://help.salesforce.com/articleView?
id=mc_es_create_de_from_de.htm&type=5
63. Question
Which method of storing data allows for a company to store greater than 500,000 records,
conduct data extension audience segmentation, as well as having the option to import data
quickly?
Data Extensions
Lists and Data Extensions
Publication Extensions
Data Import Activity
Unattempted
Data Extensions are recommended when storing greater than 500,000 records. Data Extensions
also have other benefits such as faster import speeds, while allowing advanced segmentation
using data filters. Lists can be used for records less than 500,000. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_es_list_versus_data_extension.htm&type=5
64. Question
A marketer wants to create an email that displays different images based on data stored in a
Sendable Data Extension. What should they use to meet this objective?
Data Filters
Profile Attributes
HTML Scripts
Dynamic Content
Unattempted
Dynamic content lets you create personalised emailed based on attributes in a Data Extension,
making the information your subscribers receive more relevant. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_ceb_dynamic_content.htm&type=5
65. Question
A marketer wants to ensure that a first name is always included when importing new subscribers
into their master data extension. How can this task be accomplished?
Ensure the nullable tick box is not selected for the First Name field when setting up
the Data Extension
Ensure the nullable tick box is selected for the First Name field when setting up the
Data Extension
Assign default values when setting up the Data Extension
Make the First Name field a primary key when setting up the Data Extension
Unattempted
Ensuring the Nulled tick box is NOT selected does not allow the field to be left empty. Data will
not be recorded if the field is left blank. Therefore every time a new record is added the first
name field will have to have a value to be accepted. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_es_create_data_extension_classic.htm&type=5
Practice Set-6
1. Question
A marketing team would like the From Name of a monthly promotional email send to be mapped
to a specific marketing cloud user. Which feature would allow them to accomplish this task?
Delivery Address
Subscriber Preview
Sender Profile
Profile Center
Unattempted
A sender profile within Marketing Cloud Setup specifies the From information for a send in a
central location. Marketing Cloud Email reuses that information across multiple sends without
requiring selection each time. The sender profile contains the name and address that the message
appears to be from in the subscriber‘s email client. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_es_sender_profile.htm&type=5
2. Question
A marketer would like to grow their subscriber base and acquire potential customers. How could
the marketer accomplish this task?
Unattempted
Promoting valuable content on social media is a great way for marketers to grow that subscriber
base. Using tools such as advertising audiences, smart capture form and data extensions a seemly
customer experience. Refer this article for more info:
https://trailhead.salesforce.com/en/content/learn/modules/mr-email-marketing-strategies/mr-ems-
acquire-new-subscribers
3. Question
A marketing team needs to ensure that “Valued Customer“ appears in place of their %
%First_Name%% personalisation string if no data exists for that subscriber within the data
extension. How can the marketer accomplish this task?
Make “Valued Customer“ the default value when setting up the Data Extension
Tick the nullable box when setting up the data extension
Filter these subscribers out of the Email Send
Ensure the First Name field is the primary key when setting up the Data Extension
Unattempted
You can specify a default value for fields when setting up a Data Extension, the Default Value is
then used for all records who do not have a value entered for the field during an import. Refer
this article for more info: https://help.salesforce.com/articleView?
id=mc_es_subscriber_attribute_properties.htm&type=5
4. Question
A marketer wants to collect new leads at events. They plan to minimize the number of invalid
email addresses added to their subscriber list and validate the quality of the lead.
Send a welcome email to subscribers within 24 hours with a link to the website, a
link to the terms and conditions page, and customer service number
Add new subscribers to an automated engagement campaign, and then send a series
of welcome emails based on their engagement
Create a double opt-in campagin requiring subscribers to confirm their email address
by clicking an initial email to confirm consent
Ensure those collecting contact info at the account are well trained and know how to
determine interest
Unattempted
Creating a double opt-in campaign requires your subscribers to confirm their email address by
clicking a link in an email they receive after subscribing. Requiring your subscribers to double
opt-in ensures that the subscribers on your list want to be there, minimizes the number of invalid
email addresses on your list, and adds a level of security you didn‘t have before. Refer this
article for more info: https://help.salesforce.com/articleView?
id=mc_es_double_optin_classiclist.htm&type=5
5. Question
A marketer has been tasked with setting up a thank you email personalised with individual
subscriber preferences and sent out every time a subscriber makes a purchase. Which two
functionalities and/or tools are available to set this up? (Choose 2)
HTML Paste
Triggered SMS Sends
Triggered Sends
Dynamic Content
Unattempted
To be able to accomplish this task the marketer would use a Triggered Send Email when a
subscriber makes a purchase, dynamic content would then be used to display personalised
individual subscriber preferences. Triggered SMS sends are not required for this task as the
question asks‘s for a personalised email. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_es_triggered_emails.htm&type=5
6. Question
A marketing team would like to send postage confirmation details via an email notification to its
customers once postage has been booked for their order, the data required is included in a file
which is moved at frequent intervals to a folder within the company‘s Enhanced FTP Account.
How would they go about scheduling the email in Automation Studio?
Unattempted
As the file, the file is dropped on the Salesforce FTP on a frequent cadence. The marketing team
would set the schedule of the Automation in Automation Studio to run on a File Drop. The file
drop location and other details need to be defined in Automation Studio. Refer this article for
more info: https://help.salesforce.com/articleView?
id=mc_as_define_a_triggered_automation.htm&type=5
7. Question
In which three areas can personalization strings be used to customise an email? (Choose 3)
Subject Line
Email Name
Email Content
Pre Header
Template Location
Unattempted
Personalisation strings lets you insert subscriber attributes, such as subscriber name, into your
emails. Personalisation strings can appear in the subject line, preheader, or in the content of the
email. Refer this article for more info: https://help.salesforce.com/articleView?
id=mc_es_personalization_strings.htm&type=5
8. Question
A marketing team is setting up a new business unit. The requirements for the new
implementation have been defined: Frequent sends of audiences greater than 500k, Daily imports
of large data sets, requiring greater import speeds, Triggered send functionality, API use at a
later date is planned and Multiple subscribers data sets. What subscriber solution should be
recommended?
Data sync
Data Extensions
Groups
Subscriber Lists
Unattempted
There are two different methods to store and segment subscriber data within Marketing Cloud:
Lists and Data Extensions. Lists have limited functionality, whereas Data Extensions provide full
flexibility to store and relate subscriber information. Data Extensions is the correct solution
based on the requirements of the marketing team. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_es_list_versus_data_extension.htm&type=5
9. Question
An amateur marketer is tasked with creating an email for an emerging campaign. Which two
methods can the marketer utilise to create the emails? (Choose 2)
Text Blocks
Content Blocks
Email Templates
Image Blocks
Unattempted
Email Templates and Content Blocks are two tools in Email Studio an amateur marketer can use
to create an email campaign. First, the marketer would select the defined email template to use,
which would then allow the marketer to insert content blocks to the template. Refer this article
for more info: https://help.salesforce.com/articleView?
id=mc_ceb_create_content_blocks.htm&type=5
10. Question
Which three statements are true features/purposes for leveraging Subscriber Key? (Choose 3
answers)
Unattempted
A Subscriber Key is a text field that contains a value that uniquely identifies a subscriber in your
Marketing Cloud account. Subscriber Keys in a sendable data extensions are mapped via a
relationship when defining the send definition. Subscriber keys allow for different subscribers to
also share the same email address. For example, if a family shares an email address, you can use
a subscriber key to uniquely identify each member of the family. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_es_subscriber_key.htm&type=5
11. Question
A marketing specialist wants to automate the exporting of engagement data for all sends into
their data warehouse. Which tool would they use?
Unattempted
The Automation Studio data extract activity allows you to automate the extraction of data for
your use outside the Marketing Cloud application. The question specifically asks how to extract
the data not how to query or obtain the data. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_as_use_a_data_extract_activity.htm&type=5
12. Question
A marketer needs to update, but not overwrite, a data extension nightly based on a data file
received on the SFTP. What is required for the data to be updated?
Unattempted
To ensure only current records are updated to a Data Extension the Data Extension needs a
Primary Key to identify which records to update. If the file contains new records based on the
primary key, these records will not be added to the data extension. Likewise, if there are records
relating to the current records in the data extension. these records will remain the same and not
updated or deleted. Refer this article for more info: https://help.salesforce.com/articleView?
id=mc_es_import_data_extension_classic.htm&type=5
13. Question
A company would like another way to uniquely identify it‘s subscribers besides using email
addresses, granted that some email addresses can be quite similar. What Key an be used a unique
identifier for subscribers?
Subscriber attribute ID
Primary Key
Contact builder Key
Subscriber Key
Unattempted
A subscriber key is a text field that contains a value that uniquely identifies a subscriber in your
Marketing Cloud account. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_co_subscriber_key.htm&type=5
14. Question
A marketing team wants to send an automated second email to subscribers who engaged with the
original email. Which sending method should they use?
Unattempted
The engagement split activity in Journey Builder sends contacts down a Yes or No path based on
whether a Marketing Cloud contact opens an email, clicks a link in the email, or the email
bounces. Allowing the ability to automate multiple emails based on email engagement. Refer this
article for more info: https://help.salesforce.com/articleView?
id=mc_jb_use_the_engagement_split_activity.htm&type=5
15. Question
A marketer needs to split up an audience stored in a data extension. Which two ways could that
data extension population be divided using a split. (Choose 2)
Unattempted
You can select to split a Data Extension by entering either a percentage or a number that
represents how many of the records in the selected data extension are randomly added to this
data extension. Refer this article for more info: https://help.salesforce.com/articleView?
id=mc_es_create_random_de.htm&type=5
16. Question
A marketing team uses Automation Studio to import its Master Subscriber List prior to each
send. The marketing team are not technical and want to avoid writing code. Which Automation
Studio feature should the team use?
Data Filters
Script Activity
SQL Query
Filter Activity
Unattempted
Filter Activities allow you to apply a data filter you select to create a group or data extension in
Automation Studio. This is a code free way to segment data based on a number of conditions.
Refer this article for more info: https://help.salesforce.com/articleView?
id=mc_es_create_data_extension_data_filter.htm&type=5
17. Question
A marketer is attempting to capture website visitor‘s information to help grow their subscriber
list. What tool will help the marketer capture this information?
Send Log
Data Filters
Publication Lists
Smart Capture
Unattempted
Smart Capture is a tool in Email Studio you use to create lead capture forms to include in your
landing pages. When a lead completes the form on the landing page and clicks the Submit
button, the Smart Capture form automatically adds the information to the subscriber list or data
extension. Refer this article for more info: https://help.salesforce.com/articleView?
id=mc_es_smart_capture.htm&type=5
18. Question
Unattempted
Transfer File Activity, Wait Activity and Send Email are all activities found within Automation
Studio. Triggered Sends can be set up as automation however this is not done through
Automation Studio. A/B test is a feature found within Email Studio. Refer this article for more
info: https://help.salesforce.com/articleView?
id=mc_as_using_automation_studio_activities.htm&type=5
19. Question
A marketing specialist is wanting to implement some techniques on their subject line to increase
open rates. Which two best practices should the marketing specialist use to make the subject line
more effective? (Choose 2 answers)
Unattempted
Email Marketing best practices are to A/B test subject lines to ensure you are delivering the most
effective email campaign. A/B testing functionality can be found within Email Studio. It is also
best practice and required according to CAN-SPAN that Subject Lines masks the purpose of the
email. Refer this article for more info:
https://www.salesforce.com/products/marketing-cloud/best-practices/testing-email-subject-lines/
20. Question
A marketing team is setting up a survey via smart capture forms. The marketer wants to be able
to identify respondents via subscriber key once they have completed the survey. What method
would accomplish this task?
Unattempted
Hidden fields allow you to pass subscriber information through to hidden fields, which will not
be able to be seen or change by subscribers during the smart capture form submission. Refer this
article for more info: https://help.salesforce.com/articleView?
id=mc_cp_smart_capture_block.htm&type=5
21. Question
Unattempted
22. Question
A customer would like to automate a weekly email campaign using Automation Studio. Which
send method would the customer use to configure the email?
User-Initiated
Email Send Activity
Test Send
Send Preview
Unattempted
23. Question
A marketer at a company sends a promotional offer every week to a data extension that contains
all new subscribers from the previous week. What would the marketer create to automate the
send and save time?
Unattempted
24. Question
A marketer uses Email Approvals. In which send process must an email have an “Approved“
status prior to send? (Choose 3)
Triggered Sends
A/B Tests
Test Sends
Scheduled Sends
Send Previews
Unattempted
25. Question
A company finds 57% of its subscribers read emails on smartphones. Because of this, it wants to
enhance its email viewing experience by thinking “mobile first“. The company has the resources
to write the HTML and CSS Code needed to create responsively designed emails. Which option
would add the code that was created outside of the Salesforce Marketing Cloud to the email?
Web Paste
Template Based
HTML Paste
Text only
Unattempted
26. Question
A marketer wants to ensure that customers on a list want to be email subscribers. Additionally,
the marketer wants to minimize the number of invalid email addresses on the list, and add a level
of security when using Web Collect functionality. What is the optimal way to accomplish this
task?
Configure Web Collect to return an error message for any email address that does not
conform to standard conventions
Create a double opt-in campaign that requires subscribers to confirm their email
address by clicking a link in an email they receive after subscribing via Web Collect
Add new subscribers to an automated engagement campaign, and then send a series
of welcome emails based on their opens and clicks
Send a welcome email to subscribers within 24 hours that includes a link to the
website, a link to the terms and conditions page, and a customer service number
Unattempted
27. Question
A marketer at a company wants to add a subscriber to a data extension and follow up with a
thank-you email by using Smart Capture. Which action does the marketer need to take in the
processing tab when creating the Smart Capture form? (Choose 2)
Send the email via Triggered Send
Refresh the data filter
Add a new subscriber to a list
Add to Data Extension
Unattempted
28. Question
A marketer wants website visitors to have the option to subscribe to specific publications and
make updates to their profile. Which tool would the marketer use in this scenario?
Subscriber Group
Send Log
Data Filter
Web Collect
Unattempted
29. Question
A local restaurant chain wants to send an email to customers seven days prior to their birthday.
The restaurant has one non-technical marketer who has limited experience with the Marketing
Cloud. The owner wants the birthday email campaign to start tomorrow. Which tool can the non-
technical marketer use most easily to segment and send the birthday email?
Automation Studio
User-initiated email
Query Activity
Playbooks
Unattempted
30. Question
A marketer creates a new sendable data extension, and defines the Customer_ID field as the field
in the Send Relationship that relates to Subscribers on Subscriber Key. What will the send status
in All Subscribers be associated with?
Unattempted
31. Question
A client leverages transactional messages to send ad-hoc order confirmations. Which type of
message is most suitable in this situation?
Triggered Email
Test Send
Guided Send
User Initiated Email
Unattempted
32. Question
A bank wants to send a series of emails to customers who open a new savings account. The first
email is sent immediately after the account is opened to confirm the action. The second email is
sent one day after the account is opened. The third email is sent five days after the account is
opened only if the customer has not made a new deposit. The final email is sent ten days after the
account has been opened and the customer still has not made a deposit, or eight days after the
customer opened the account and made a deposit, but has not opened any emails. The data is
stored in two data extensions. The bank has two versions of each email: English and
Spanish. The bank wants to automate sending the emails. Which process could the bank
use? (Choose 2)
Use Drag and Drop Segmentation to create data filters, and the use Filter activities
Use Query Activities
Use Drag and Drop Segmentation to create data filters
Create a data relationship and a Measure, use Drag and Drop Segmentation to create
data filters, and use Filter activities
Unattempted
33. Question
A marketer at a company is teaching new associates the essentials of designing emails for the
company‘s subscribers. What is a key component of optimized email design? (Choose 3)
Unattempted
34. Question
Data Extensions
Active Audiences
Lists
Lists and Data Extensions
Unattempted
35. Question
Send Email
A/B Test Send Activity
Triggered Send
Transfer File Activity
Wait Activity
Unattempted
36. Question
Unattempted
37. Question
If all subscribers reside within a single master data extension, what is the optimal way to manage
unsubscribes by communication type?
Create suppression lists for each communication type, and associate the suppression
list with the email in the user-initiated send definition
Create separate lists or data extensions for each communication type, and create a
filter to segment subscribers into the applicable lists or data extensions
Create a profile attribute or data extension field for each communication type, and
use a boolean value to capture subscriber status
Create publications lists for each communication type, and associate the publication
list with the email send in the user-initiated send definition
Unattempted
38. Question
Which actions are taken when a subscriber selects the “one-click unsubscribe“ link at the footer
of an email sent from a list?
Unattempted
39. Question
Unattempted
40. Question
Unattempted
41. Question
A company sends email order confirmations to customers who have made online purchases.
These emails must follow the “Transactional“ CAN-SPAM classification requirements. Which
feature would a marketer use to classify a send under this CAN-SPAM classification?
Send Definition
Delivery Profile
Sender Profile
Send Classification
Unattempted
42. Question
The marketing team would like to send an email to an audience on a weekly basis. The team
receives multiple files each week that need to be imported and joined to build the target audience
for the email. Which tool is recommended to execute this process?
Playbooks
Automation Studio
Data Extract Activity
Filter Activity
Unattempted
43. Question
Open Data
Gender Data
Geographical Data
First Name Attributes
Unattempted
44. Question
A company wants the From Name on the monthly Newsletter to come from a specific User who
is set up in the Marketing Cloud. Which feature would be used to set up this From Name
selection?
Sender Profile
Can-SPAM classification
Delivery Profile
Content information
Unattempted
45. Question
A marketer is using an import activity on a nightly basis to import subscriber data into a data
extension. What is a true statement about the import activity? (Choose 3)
The file for an import activity must be placed in a folder on a FTP site
The import activity is under Subscribers in the Email Application
An import activity can be used in an automation created in Automation Studio
An import activity can be executed manually
The file for an import activity can be on a desktop computer
Unattempted
46. Question
A company specializes in delivering snack boxes to its members. It offers a 90-day trial on the
snack boxes and would like to send out a series of emails to educate and remind members to
purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for
this scenario?
Triggered Emails
Automation Studio
Playbooks
Guided Send
Unattempted
47. Question
A company has a Master Customer List in a shared data extension. The company wants to make
the list available to some, but not all, of the business units. Which feature can be used to restrict
users from a business unit from accessing the Master Customer list?
Unattempted
48. Question
A company wants to make sure that a First Name and Last Name are always included when
importing subscribers to a data extension. How can a marketer ensure that subscribers are
imported with data in both of these fields?
Set up a default value for the column
Make the First Name and Last name columns Primary Keys
Ensure the Nullable property is unchecked for the First Name and Last Name
columns
Check the Nullable property for the First Name and Last Name columns
Unattempted
49. Question
A marketer is designing email for mobile devices. Which design best practice would the
marketer use? (Choose 3)
Unattempted
50. Question
A marketer is using a list-based sending, and wants to segment subscribers who have a value of
“EMEA“ in the Region Attribute. Which tool will produce the audience?
1. 1. Question
A marketer is importing a file using the import wizard and wants to ensure that only new
records are added during the import process. How can the marketer achieve this? (Choose
2)
Unattempted
2. 2. Question
The marketing team would like to remind customers they can receive 10% off all
purchases they make during the week of their birthday as a way to increase customer
engagement. Which tool would the Marketing team use to send an email notification to
customers based on a subscriber specific date?
o Playbooks
o Data relationships
o Data Extract Activity
o AMPscript
Unattempted
3. 3. Question
A marketer is building a highly personalized email. The marketer wants to merge some
data into a single data extension to greatly simplify the send logic, maintain the
personalization, and exclude an undesired population. Which tool addresses this
scenario?
o Profile management
o Query activities
o Data filters
o File triggers
Unattempted
4. 4. Question
Unattempted
5. 5. Question
The marketing team would like to refresh a filtered data extension on a recurring basis,
by using a data filter named “Pref1-Tech“ How can this process be automated?
o Set a refresh schedule on a new filtered data extension, and select the Pref1-
Tech data filter
o Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add
the Filter Activity to an Automation
o Add the Pref1-Tech Data Filter to an Automation
o Create a filtered Data Extension Activity that selects the Pref1-Tech Data
Filter, and then add the Filtered Data Extension Activity to an Automation
Unattempted
6. 6. Question
What can be used to join two data extensions to segment via Drag and Drop
Segmentation?
o Data Relationship
o Subscriber ID
o Send Relationship
o Subscriber Key
Unattempted
7. 7. Question
What is a capability of a data relationship?
Unattempted
8. 8. Question
A company needs to ensure that “Valued Customer“ appears if no data exists in that field
for a subscriber when using a personalization string to display the First_Name field in a
data extension. How can the Marketer most easily achieve this during creation of the data
extension?
o Fill in the source data with “Valued Customer“ for each blank First_Name
field
o Ensure the Nullable box is not checked for the First_Name field
o Mark First_Name as the Primary Key
o Make “Valued Customer“ the Default Value for the First_Name field
Unattempted
9. 9. Question
What happens when subscribers click the default “One-Click Unsubscribe“ in an email
sent to a “Public“ List? (Choose 3)
o They can choose to be unsubscribed from all lists in the Subscription Center
o They can resubscribe from the Subscription Center
o They will be unsubscribed from the List used for the send
o They will be unsubscribed from all available lists
o They will be removed from the data extension
Unattempted
Unattempted
What occurs in an Enterprise 2.0 account when a subscriber clicks the default “One-Click
Unsubscribe“ link in an email? (Choose 2)
Unattempted
Unattempted
When creating a custom email with the HTML Paste Editor, which feature can be
inserted into the HTML code by using the Insert Tools? (Choose 2)
o Email Open Tracking
o Link tooltips
o Stored Content Boxes
o Physical Mailing address
Unattempted
Unattempted
What is the timeline for which an unsubscribe request must be honored and processed as
outlined by the CAN-SPAM Act?
o 5 business days
o 10 business days
o 30 calendar days
o 24 hours
Unattempted
o Dynamic content
o Predictive content
o Personalization string
o Specialized content
o Audience Segmentation
Unattempted
Unattempted
Unattempted
20. 20. Question
Which combination of audiences can be selected in the recipient section for a specific
Send?
o Contacts or Audiences
o Lists and Data Extensions
o Lists or Data Extensions
o Lists and Audiences
Unattempted
When building content for an email, what would a marketer consider in the Call to
Action? (Choose 2)
Unattempted
o Forward to a Friend
o Facebook Like
o Microsites
o Content Detective
o Social Forward
Unattempted
What must be configured in a Marketing Cloud account to use the import wizard?
o File Transfer
o Enhanced FTP
o Encrypted FTP
o Data Loader
Unattempted
o Data Filters
o Lists
o Data Extensions
o Active Audiences
Unattempted
Unattempted
What is required on an email message by the United States CAN-SPAM Act? (Choose 2)
Unattempted
o Data Extension
o Import Activity
o Data Filter
o Tracking
Unattempted
Unattempted
Where can a marketer see the performance summary of a recent email send?
o Summary tab
o Overview Tab within Tracking
o Job Links tab within Tracking
o Send Performance Tab
Unattempted
When using a mobile-optimized template, what causes the mobile layout to display?
o A subscriber attribute that dictates a mobile layout preference
o The screen size of the device that is used to view the email
o The email client detection tracking pixel
o The specific device that is used to view the email
Unattempted
A marketer sends a re-engagement email to contacts who have not opened or clicked
emails in the last month. This email contains a call-to-action (CTA) prompting the
recipient to Click here to keep receiving our emails. In which two ways can the
marketer determine who clicked on the CTA? Choose 2 answers
o Select the URL or tracking alias from the link view tab of the click activity
tab
o Select the click activity bar chart from the email overlay view of the click
activity tab
o Select unique clicks on the overview tab in the inbox activity section
o Select the URL ID for the URL or tracking alias from the job links tab
Unattempted
Which metric is the measure of emails rejected by a server due to permanent conditions
such as “user unknown“ or “domain not found“?
o Unsubscribed
o Soft Bounce
o Hard Bounce
o Validation Error
Unattempted
o Fixed Length
o Comma
o Tab
o Other
o Pipe
Unattempted
A company uses HTML emails that have headers and footers coded into the email. What
tool can the marketer use to control default headers and footers on email sends?
o Sender Profile
o AMPScript Lookups
o Dynamic Content
o Delivery Profile
Unattempted
Which two best practices should the customer follow to ensure marketers across the
company are taking full advantage of Content Builder? Choose 2 answers
Unattempted
o A template does not automatically affect emails created from that template
o Changes to a template cannot be made once it is saved in the application
o Changes to a template are automatically inherited in emails built from that
template
o Updating an email to reflect changes made in its template can be done in the
email properties
Unattempted
Which segmentation activity can be used to refresh data on a recurring schedule via an
Automation? (Choose 2)
o Segment activity
o SQL Query activity
o Filter activity
o Data Extract activity
Unattempted
o Freelance
o A/B Testing
o Static
o Smart Capture
o Dynamic
Unattempted
Which variable can be tested using the A/B testing tool? (Choose 3)
o Pre-header
o From Name
o IP Address
o ISP
o Email content
Unattempted
Unattempted
A company needs to use a point-and-click tool to test segmentation rules and verify that
the correct subscribers are included in the segment. COmpany will need to automate the
refreshing of the segment once it is tested. Which two tools should be used to test and
configure the segment?
o Filtered Group
o SQL Query Activity
o Filter Activity
o Data Filter
Unattempted
Unattempted
43. 43. Question
A subscriber unsubscribes upon receiving an email from a company ABC. At the bottom
of the ABC email, the subscriber sees three links: Manage Subscriptions, Profile Center,
and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe. Given that
ABC Is using the default subscription center, which two options are given when the
subscriber clicks One-Click Unsubscribe?Choose 2 answers
Unattempted
o Active Audiences
o Publication Lists
o Lists and Data Extensions
o Data Extensions
Unattempted
o Filtered Group
o Random Group
o Standard Data Extension populated by a Query
o Filtered Data Extension
Unattempted
Unattempted
A company will be using AMPScript to create highly personalized emails. As part of the
quality assurance (QA) process, the company needs to do the following: Ensure the
system can process the AMPScript, View the dynamic content variations based on data in
the data extension. Which two Content Builder tools should be used in the QA process to
meet these requirements? Choose 2 answers
o Desktop View
o Validation
o Subscriber Preview
o Send Preview
Unattempted
Which type of data can a subscriber easily update via the Profile Center? (Choose 2)
o Email Address
o Order History
o List Attributes
o Data Extension Fields
Unattempted
o Data Extension
o Group
o List
o Data Filter
o Audience
Unattempted
Why should a marketer ensure that field lengths are accurate when creating a data
extension? (Choose 2)
Practice Set-8
1. Question
A company is looking at using Journey Builder rather than Automation Studio to send emails.
What are the three benefits of using Journey Builder? Choose 3 answers
The ability to set goals and have the system listen to see if users met the goal
The ability to set criteria to segment contacts based on behavior using SQL
The ability to update or create Salesforce CRM objects or records
The ability to extract data from an Audience data extension for analysis
The ability to setup A/B/N tests as part of the workflow to conduct timing and
creative tests
Unattempted
Journey Builder does NOT have an extract activity and NO ability to use SQL to create segment
2. Question
A company would like to use a landing page that displays subscriber information passed to it
from email links on the page. The page contains a Smart Capture form. They would like to
require email, reply date and response for the subscribers completing the form. How should the
Data Extension be set up?
Set up a data extension with email address, reply date and response fields as non-
nullable
Set up a data extension with email address as the primary key and reply date and
response fields as nullable
Set up a data extension with email address, reply date and response fields as nullable
Set up a data extension with email address as non-nullable. Reply date and response
fields as nullable
Unattempted
3. Question
A company needs to use a point-and-click tool to test segmentation rules and verify that the
correct subscribers are included in the segment. They will need to automate the refreshing of the
segment once it is tested. Which two tools should be used to test and configure the segment?
Filtered Group
SQL Query Activity
Filter Activity
Data Filter
Unattempted
4. Question
A company would like to improve email open rates to increase subscriber engagement and
improve deliverability. What action should they take to increase open rates?
Include relevant preheader text in every email
Send earlier in the day to give subscribers more time to check emails
Add a clear, brief, and urgent call-to-action
Use images, not text, to improve email look and branding
Unattempted
5. Question
A company wants to ensure its emails are meeting subscriber expectations and enticing
engagement. Which two best practices should the company employ when sending email? Choose
2 answers
Unattempted
6. Question
Schedule Starting Source > SQL Query Activity > File Transfer Activity
File Drop Starting Source > SQL Query Activity > File Transfer Activity
File Drop Starting Source > Data Extract Activity > File Transfer Activity
Schedule Starting Source > Data Extract Activity > File Transfer Activity
Unattempted
7. Question
A company plans to launch an email campaign. They have two data extensions. The Mountain
Campaign Data Extension will contain the sending audience for this campaign and includes
fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. They
will be using AMPScript to reference data in a second, non-sendable data extension named
Loyalty Members. Which field on the he Mountain Campaign Data Extension should be created
as the Primary Key to create a unique relationship with the Loyalty Member Profile Data
Extension?
Email Address
Loyalty Member Status
Full Name
Loyalty Member ID
Unattempted
8. Question
A company has a list of Platinum members containing 50,000 subscribers and Lifetime Member
list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the
Platinum Member list. An email was deployed to the Platinum members, but the marketing team
would now like to send the same email to the Lifetime Member list. Which feature should be
used when sending the second email to ensure that the 7,000 subscribers that exist on both lists
dont receive the same email twice?
Exclusion List
Domain Exclusion List
Suppression List
Exclude Script
Unattempted
Exclusion list is not related to active/bounce. It‘s the list used to exclude the members to receive
email.
9. Question
A data administrator is creating a new data extension to store product catalog data. Character
length limit is specified for each field. What are two benefits of ensuring field lengths are
accurate? Choose 2 answers.
Unattempted
10. Question
A company would like to use a File Drop Starting Source in Automation Studio to send shipping
tracking emails when orders are dispatched. A delimited text file containing all the data for the
send will be uploaded to a designated directory on the Enhanced FTP Account, and the email
should be sent to customers when the file transfer has completed.What is the correct sequence of
Activities for this File Drop Starting Source?
Unattempted
11. Question
A company wants to leverage Content Builder templates to streamline the email creation process.
For its monthly email newsletter, they include content specific to the company s loyalty and non-
loyalty members. How should the company build the email?
Unattempted
12. Question
A company has one million subscribers. The company has a Master data extension that contains
information about its subscribers, such as Email Address, Physical Mailing Address, Phone
Number, and Loyalty information. There are 40 fields in the data extension. The data is used for
multiple daily email campaigns. How should the data be updated?
A file drop automation to execute an import every time a record is updated or added.
A scheduled automation to import a file containing all of their subscribers.
A scheduled automation to occur every 15 minutes to ensure the data is current.
A scheduled automation to import a nightly file of updated or changed records.
Unattempted
Because it is for daily email campaigns
13. Question
A company wants to maintain enterprise-wide opt-outs for two segments of its subscribers stored
in data extensions: Education Events and Sales. What feature should the company use to manage
its opt-out strategy?
Shared Emails
Shared Portfolio Items
Shared Publication Lists
Shared Data Extensions
Unattempted
14. Question
A company has a small catalog of items featured in company emails. The marketing team
manages what images, copy, suggested items, and call-to-action are used with each item in this
catalog within a database. This data is saved into a data extension in the Marketing Cloud and
then called into the emails dynamically. Each time a change is made to the content, a new,
updated file is dropped on the company‘s FTP. A proof email is then sent to business
stakeholders for final approval.Using automation studio, how can they ensure that the catalog
stays up-to-date?
Create an API-driven process to put the data directly into the data extension when
any data is changed.
Create a scheduled automation that runs every 15 minutes to import the file multiple
times a day
Create a scheduled automation to import the file, and send proof emails each
morning when changes were detected
Create a file drop automation to import the file when placed on the specified
directory on the Enhanced FTP
Unattempted
15. Question
A company would like to target members who recently received and opened any promotional
email with the subject line Spring Sale. What feature should be used to target these members?
Unattempted
Engagement split is not the answer here. Engagement split is to check open/click of a specific
email (not any email with any subject line)
16. Question
A company just sent an HTML email to subscribers that contains a link to the wrong landing
page for a particular campaign. Which option minimizes the impact of this error?
Locate the job under Tracking and update the URL in the Job Links tab
Send another email to the same subscribers containing the correct link
Have Support recall the email if it has not yet been opened by a subscriber
Update the link in the stored email content and it will be pulled in automatically
Unattempted
17. Question
A company has set out to increase their subscriber base. They hired a team of marketing
consultants to develop an acquisition plan backed by data. What are two effective methods to
acquire new subscribers? Choose 2 answers
Require customers to provide their email address when calling customer service.
Have customers opt in to email before they can shop online.
Create an in-store SMS campaign that offers a discount for opting in.
Ask for an email address when a customer makes a purchase in-store.
Unattempted
18. Question
A customer has a Send Log they are using to track the email addresses that were sent to, date and
time of the send, and the name of the email sent for reporting purposes. Per best practice, the
customer stores 30 days of data in their Send Log and then archives the data into another data
extension that holds data for one year. Which activity should be used to achieve the backup
automatically?
Filter
Import File
Data Extract
SQL Query
Unattempted
19. Question
A 15-person management team wants to review test emails built in Email Studio prior to live
deployment based on content that is personalized for them, but is clearly noted as a test email.
What is the safest, most effective way for a marketer to accomplish this task without
compromising the email content?
Create a Test data extension composed of the management team and Test Send to the
Test dataextension.
Create a data extension composed of the management team, create a User-Initiated
Send Definition, select the email, prepend Test to the Subject, select the data extension,
and send the email.
Find each individual with Subscriber Preview and Test Send to each individual
Recipient.
Create a list composed of the management team, prepend Test to the Subject, and
use the Send Flow to send the email to the list.
Unattempted
20. Question
A company wants to display different content areas based on the subscriber data. Which two
features can accomplish this? Choose 2 answers
AMPScript
Personalization Strings
Dynamic Content
Profile Mapping
Unattempted
21. Question
Which segmentation activity can be used to refresh data on a recurring schedule via an
Automation? (Choose 2)
Filter activity
Segment activity
Data Extract activity
SQL Query activity
Unattempted
22. Question
An account has Subscriber Key enabled, and will be providing a unique key for each subscriber
from an external system. A marketer wants to create a data extension for sending email
campaigns. Which two steps should be the marketer take when creating the data extension?
Choose 2 answers
Unattempted
23. Question
A marketer sends a promotional offer every week to a data extension that contains all new
subscribers from the previous week. What would the marketer create to automate the send and
save time?
Unattempted
24. Question
Unattempted
25. Question
A Marketer is using list-based sending and wants to segment subscribers who have the value of
EMEA Region attribute. What tool will provide the audience?
Filters
SQL Query activity
Guided send
Audience Builder
Unattempted
26. Question
When using a mobile-optimized template, what causes the mobile layout to display?
The screen size of the device that is used to view the email
The email client detection tracking pixel
The specific device that is used to view the email
A subscriber attribute that dictates a mobile layout preference
Unattempted
27. Question
What tool is recommended to render personalization strings, AMPscript and dynamic content in
an email before sending it to a subscriber?
Unattempted
List Detective is to check against predetermined rules. Send Flow is only a process. Test Send is
not relevant
28. Question
A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the
bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center,
and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe. Given that NTO Is
using the default subscription center, which two options are given when the subscriber clicks
One-Click Unsubscribe?Choose 2 answers
Unattempted
29. Question
A marketer needs to share report results with a manager. When using Reports in the Marketing
Cloud user interface, which options can be deliver the report to the manager? Choose 3 answers
Unattempted
30. Question
A marketing team needs to narrow down a customer population of several million subscribers
based on eCommerce order details, and rapidly explore the data to find appropriate segments.
What tool should the marketing team use?
Filters (drag and drop segmentation)
Profile attributes
Data extract activity
Audience builder
Unattempted
31. Question
A national public university distributed a newsletter to alumni, students, faculty, and prospective
students. The university‘s marketing team wants to see the results of the email campaign. Which
two items of information and data about the performance of an individual send can be exported
from Tracking in Email Studio? (Choose 2 answers)
Unattempted
32. Question
As part of a daily shipping notification automation, a Company needs to join data from the
Shipping data extension and the Purchase data extension. What activity is designed to address
this scenario?
Filter Activity
File Transfer Activity
Group Refresh
SQL Query Activity
Unattempted
33. Question
A marketer is preparing an email for sending and completing quality checks. Which existing
feature checks against Spam filters to verify words, phrases and patterns that are likely to cause
triggers allowing the marketer to make changes to improve deliverability?
Subscriber preview
Spam Check
Validate
Content Detective
Unattempted
34. Question
A marketer wants to send a transactional email that is CAN-SPAM compliant. Which three
criteria should be met to ensure compliance with CAN-SPAM Act? Choose 3 answers
Unattempted
35. Question
A marketing team has switched from the Classic Editor to Content Builder in Email Studio. All
images, content blocks, and emails were saved in one folder. How should these saved items be
found in Content Builder?
Unattempted
36. Question
A retail brand is running a campaign for new customers that open a loyalty account. The first
email is sent straight after the account is set up. The second email is sent 1 day after the account
has been set up to prompt the user to make a purchase.The third email is sent 10 days after
account was opened, or 8 days if the customer hasnt made a purchase related to the account yet.
Data kept in two separate data extensions. The brands marketing team want to send campaign
from the data extension.
Create a filter and a data extension key, an interaction and a user-initiated send.
Create a filter and a data extension key, an interaction and a triggered send.
Create a measure and a data filter, a filter activity then use a triggered send
Create a measure and a data filter, a filter activity then use a guided send
Unattempted
Guided sends have been replaced by send Flow in Content Builder. A Guided Send guides a
user through the needed steps to send an email in marketing cloud
37. Question
Customer want to send email from sales cloud on behalf of the record owner in which two ways
should consultant meet the requirements
Unattempted
38. Question
A marketer has been tasked with growing its email subscriber audience. Which three best
practices should the marketer keep in mind while trying to acquire new email subscribers?
Choose 3 answers
Unattempted
To acquire new subscribers, getting their detailed demographic information (D) is NOT a must
whereas it is mandatory to get opt-ins (E). And you cannot automatically opt-in all new
customers, so C is out of the equation.
39. Question
A marketing manager needs to evaluate two creative versions to determine which is more
effective in increasing sales conversions and If this correlates to the version that receives the
most clicks. Which two A/B test options should be used? Choose 2 answers
The system automatically sends the winning version to the remainder audience.
The test administrator manually selects the version to send to the remainder
The test administrator selects the desired audience test segment sizes.
The test administrator chooses which subscribers to place in each audience.
Unattempted
40. Question
The marketing team at a company is working to make newsletter emails more relevant to
subscribers. The first step is to segment subscribers, so NTO is not sending a batch and blast
newsletter. The second step is to personalize content based on the data that has been collected
from subscribers. What are two ways the company can continue to improve the relevance of its
newsletter?
Change the colour of the email background to match their subscribers preferred
colour of choice.
Create content tailored to subscribers interests and use dynamic rules to populate
relevant choice.
Use a substitution string to populate a subscribers name in the subject line.
Use a substitution string to populate a photo of the subscriber in the header of the
email