Practice Test-1

 1. Question

Which send configurations/types require an “approved” status prior to the email being permitted
to be sent? (Choose 3)

 A/B Tests

 Test Sends

 Send Previews
 Triggered Sends
 Scheduled Sends

Unattempted

Test sends do not require approvals as they are not being sent to actual subscribers, nor does send
previews as the email is not being sent to anyone for that matter. Answers A, D and E are the
only configuration where emails are being sent to live/active subscribers.

 2. Question

A marketer wants to ensure that the email addresses within their lists are valid, alongside this, the
marketer will also like to make sure customers on a list are positive they want to be subscribers,
how would a marketer go about accomplishing this task?

 Send a welcome email to subscribers within 24 hours that includes a link to

the website, a link to the terms and conditions page, and a customer service number
 Configure Web Collect to return an error message for any email address that does
not conform to standard conventions
 Add new subscribers to an automated engagement campaign, and then send a series
of welcome emails based on their opens and clicks
 Create a double opt–in campaign that requires subscribers to confirm their email
address by clicking a link in an email they receive after subscribing via Web Collect

Unattempted

It is email marketing best practice to acquire double opt-in email confirmation in order to verify
the emails addresses being sent to. This will ensures lower bounce rates which will safeguard
your IP address and domain becoming blocked by ISPs (Internet Service Providers) such as
gmail, hotmail, etc.
 3. Question

A marketer would like website visitors to have the option to opt-into specific publications in
order to receive email promotions, alongside this, the marketer would also like the website
visitors to have access to their profile information in order to make changes? Which tool should
be used?

 Data Filter
 Subscriber Group
 Send Log
 Web Collect

Unattempted

Website visitors do not have access to data filters or send logs as those are internal tools/data.
Subscriber groups do not allow subscribers to choose which publications they would like to be
subscribed to, but is rather a segment.

 4. Question

What is the optimal way to manage unsubscribes based on communication type granted that all
subscribers are stored within a single master data extension?

 Create separate lists or data extensions for each communication type, and create a
filter to segment subscribers into the applicable lists or data extensions
 Create suppression lists for each communication type, and associate the suppression
list with the email in the user–initiated send definition
 Create a profile attribute or data extension field for each communication type, and
use a boolean value to capture subscriber status
 Create publications lists for each communication type, and associate the publication
list with the email send in the user–initiated send definition

Unattempted

A publication list helps you manage how subscribers receive several different categories of
emails or SMS messages. For example: sending newsletters, advertisements, and alerts. Each of
these are a different category, so creating a separate publication list for each category would be
the best method.

 5. Question
A marketing firm would like to create mobile friendly emails. The company has the resources to
write the HTML and CSS Code needed to create responsively designed emails. Which option
would add the code that was created outside of the Salesforce Marketing Cloud to the email?

 Web Paste
 Text only
 Template Based
 HTML Paste

Unattempted

With HTML Paste, you can create emails by pasting and editing HTML code. You can either
create HTML code directly in the application or paste HTML from an external editor.

 6. Question

Which three features belong to Automation Studio? (Choose 3 answers)

 Send Email
 Wait Activity
 Transfer File Activity
 A/B Test Send Activity
 Triggered Send

Unattempted

A triggered send is a send activity within email studio, whilst an A/B test send does not require
automation studio as the process is already quite automated (choose test segments then have the
system automatically send the winning version). You can, however, send emails via automation
studio, employ wait activities within an automation workflow to allow for customer engagement
with the sent email, and lastly, employ transfer filer activities in order to export a file from your
FTP’s safehouse to your desktop.

 7. Question

What benefit is there in marking an attribute as hidden from customers?

 The attribute is not available for CAN–SPAM compliance

 The attribute is not available to subscribers on the Profile Centre
 The attribute is not available to store data
  The attribute is not available to other users in the account

Unattempted

All demographic attributes are CAN-SPAM compliant depending on how you use the data. An
attribute can still store data if it is marked as hidden from the customers as you can still upload
data into the data extension or list. Marking an attribute as hidden does not hide it from internal
MC users. Making all other answers incorrect.

 8. Question

Which send configuration within email studio can leverage sender profiles? (Choose 3 answers)

 Test Sends
 Guided Sends
 Triggered Sends
 User-Initiated Sends
 Simple Automated Sends

Unattempted

Test sends are used to test if dynamic content has populated depending on subscriber
preferences, so there is no need for a sender profile. Whilst, simple automated sends do not use
send classifications or sender profiles as well.

 9. Question

A marketing team needs to ensure that “Valued Customer” appears in place of their %%First
Name%% personalisation string incase no data exists for that subscriber within the data
extension. How can the marketer accomplish this task?

 Make "Valued Customer" the Default Value for the First_Name field
 Fill in the source data with "Valued Customer" for each blank First_Name field
 Mark First_Name as the Primary Key
 Ensure the Nullable box is not checked for the First_Name field

Unattempted

It is email marketing best practice within Salesforce Marketing Cloud to use default values
incase an attribute is missing data. Of course, this would not make sense for data such as
birthdays and addresses, but specifically, would be ideal for First names, Last names and Aliases.
 10. Question

A marketing team would like to configure an email send in order for the email to be used in an
automated weekly campaign within automation studio, how would they accomplish this task?

 Test Send
 User–Initiated
 Guided Send
 Send Preview

Unattempted

A guided send is used for a one off send to a DE or list. Whilst, test sends and send previews are
not send configurations that lead to emails being sent to subscribers, but are merely used to test
the population of dynamic content.

 11. Question

A marketer currently sends the same promotional offer every week to new subscribers added to
the data extension. How would the marketer go about making this process more effective?

 A Transactional Send Classification

 A Simple Send Email
 A recurring Send Schedule via Guided Send
 A User initiated Email

Unattempted

As mentioned previously, a guided send is used as a one off send, just as a simple send as well.
A user initiated email can make this process more effective as you can save email send
configurations (target audience, etc) and execute them over and over again with one simple click.

 12. Question

A marketer is using an import activity on a nightly basis to import subscriber data into a data
extension. Which is a true statement about the import activity? (Choose 3)

 The import activity is under Subscribers in the Email Application

 An import activity can be executed manually
 The file for an import activity can be on a desktop computer
 The file for an import activity must be placed in a folder on a FTP site
  An import activity can be used in an automation created in Automation Studio

Unattempted

You can most definitely conduct import activities without automation studio. A file will always
be placed in the FTP whereby you can use a file transfer activity to move it elsewhere. An import
activity can also be used within automation studio where a file can be imported based on a
schedule or when a file is dropped within the FTP.

 13. Question

A marketing team would like to leverage Smart Capture to acquire new subscribers. The
marketing team would also like to send a follow-up welcome email. What action should the
marketer take when configuring the smart capture form and how would they send the follow-up
email? (Choose 2 answers)

 Add to Data Extension

 Add a new subscriber to a list
 Send the email via Triggered Send
 Refresh the data filter

Unattempted

It is important to specify where the data acquired from a smart capture form will be stored,
otherwise, the smart capture form will be useless when attempting to configure any
activities/emails off that send, such as a triggered email to send a follow-up welcome email.

 14. Question

Which three statements are true features/purposes for leveraging Subscriber Key? (Choose 3
answers)

 Subscriber Key and Primary Key are interchangeable terms

 Subscriber Key is a unique identifier for a subscriber, and can be populated with an
email address or another unique value
 Subscriber Key is mapped to a field in a sendable data extension when defining a
Send Relationship
 Subscriber Key determines what update types will be available when importing data
 Subscriber Key allows an email address to appear multiple times in a list or All
Subscribers when populated with a value other than an email address

Unattempted
To summarise the three answers, the main purpose for a subscriber key is to uniquely identify
subscribers so that: no duplicate data exists within your DEs or lists and so you don’t
accidentally send the same email to the same subscriber. You can choose whichever attribute
you’d like to be the subscriber key (as this is determined by the customer/company utilising
marketing cloud), however, it is recommended the email address or a customer ID is used. A
primary key is not interchangeable with a subscriber key, as a primary key’s purpose is to
uniquely identify ROWS of data rather than individual subscribers.

 15. Question

A marketing team would like the “From Name” of a monthly promotional email send to be
mapped to a specific marketing cloud user. Which feature would allow them to accomplish this
task?

 Can–SPAM classification
 Delivery Profile
 Content information
 Sender Profile

Unattempted

A sender profile is used to identify the “From Name” used for the email, as well as the “From
Address” which is most commonly used to ensure the customer does not feel like they are
receiving a computer-initiated email.

 16. Question

What type of email send configuration should be used when sending email order confirmations?

 Test Send
 Guided Send
 Triggered Email
 User-Initiated Email

Unattempted

A triggered email should be used when configuring email sends that are transactional in nature,
such as confirming an order or sending shipping notifications about a package to be sent.
Triggered emails are essentially emails dependent on a customer’s engagement with your
company.

 17. Question
Which tool should a marketing team be leveraging when attempting to capture website visitors
information and providing them with the option to make updates to their profiles and publication
preferences?

 Web Collect
 Send Log
 Subscriber Group
 Data Filter

Unattempted

Smart Capture forms are utilised to capture information and store it in a DE or list, whilst web
collect is used when information is subject to change, i.e. preferences, attributes, etc.

 18. Question

Which tool is imperative when attempting to code responsive email designs?

 CSS3 @media Queries

 HTML Paste
 Span Tags
 Anchor Tags

Unattempted

The @media rule is used in media queries to apply different styles for different media
types/devices. Media queries can be used to check many things, such as: width and height of the
viewport.

 19. Question

A marketer is attempting to design an email which is best suited for mobile devices.
Which three methods should the marketer employ to accomplish this task? (Choose 3)

 Place the most important content at the top of the email

 Cut down on content
 Keep content simple and direct
 Utilise a two-column design
 Utilise a single column design
Unattempted

Since mobile devices have small screens, it is important to keep content simple and direct
granted that it’s not easy to read large blocks of text on a small device, however, cutting down
important content is not the solution. Instead, utilise a single column design which will enable
the text size to be larger. Alongside this, it is also best practice to place the most important
content at the top of the email so this is read first by your customers.

 20. Question

What are three of the most important concepts in optimised email design? (Choose 3)

 Include an unsubscribe button

 Segment the email's target audience
 Build email templates with HTML Paste
 Included personalisation and dynamic content
 Ensure the email renders well on mobile apps

Unattempted

It is important to build emails with personalisation strings and dynamic content to optimise the
suitability of the design of the email, alongside this, the mobile must render well on multiple
devices, not just a desktop. Lastly, an email can be well made without HTML paste, however,
HTML paste can allow a marketer to provide greater customisation and personalisation.

 21. Question

A marketer is importing a batch of new subscribers obtained from a campaign to the same data
extension they’ve been using to collect subscriber info, how can the marketer ensure only new
records are added? (Choose 2)

 Select the update type Overwrite

 Select the update type Add Only
 Select the update type Add and Update
 Ensure that the data extension contains a primary key

Unattempted

In order to only add new records, the marketer must select the ‘add only’ option so no records
are overwritten. Alongside this, in order to identify new records, the data extension must contain
a primary key as the primary key serves as a way to uniquely identify rows of data, so no
duplicates are created during the import process.
 22. Question

Which method of storing data allows for a company to store greater than 500,000 records,
conduct data extension audience segmentation, as well as having the option to import data
quickly?

 Active Audiences
 Lists and Data Extensions
 Data Tables
 Data Extensions

Unattempted

It is optimal to use data extensions when storing more than 500,000 records (lists can be used
500,000-), also, data extensions have faster importer speeds than lists. Both lists and DEs can be
used for extension audience segmentation, however, grabbing data from multiple DEs and
combining them into a single DE is much easier.

 23. Question

A marketer is building a highly personalised email which would need a highly personalised
audience. How would the marketer go about merging data from multiple data extensions into a
single data extensions in order to exclude an undesired population and acquire a specified
population?

 File Triggers
 Data Filters
 Filter Activity
 Query Activity

Unattempted

Filters cannot acquire and merge information from multiple sources – if it were a single data
extension, a filter could be used, however, since the data is coming from multiple data sources, it
is best practice to utilise a query activity.

 24. Question

A parent company is utilising a Master Subscriber list in a shared data extension to store much of
their subscriber’s information. A subsidiary of the company has requested access of that list in
order to market to a specific subset of subscribers. How would the marketer go about providing
access to that business unit/subsidiary, but not the others?
  Business unit access permissions
 Business unit access roles
 User roles and permissions
 Shared data extension permissions

Unattempted

Data Extension Permissions is a tool to control business units access to shared data extension in
Email Studio. By checking the box next to a permission, you can enable or disable that
permission.

 25. Question

A marketer has just created a sendable data extension and has linked the Customer ID fields as
the Subscriber Key to leverage a unique identifier. What will the send status in all subscribers be
associated with?

 The Subscriber ID in a System Data View Table

 The Customer_ID field in the Data Extension
 The Email Address Profile Attribute
 The Email_Address field in the Data Extension

Unattempted

Because the marketer linked the Customer ID field as the subscriber key, the status will be linked
to the customer ID to ensure the email is sent to the correct subscriber, as well as avoiding
sending the same email to the same subscriber.

 26. Question

A marketer is about to send an email to a list, however, they would like to only send the email to
subscribers who live in Sydney – this data is stored in the ‘region’ attribute. Which tool would
the marketer use to accomplish this task?

 Guided Send
 Query Activity
 Drag and Drop Segmentation
 Audience Builder

Unattempted
There is no need for a query activity as there is only one source of data (single data list) and it is
derived from a single attribute, therefore, drag and drop segmentation (filters) can be used as
opposed to query activities. Audience builder is used for more complex segmentations.

 27. Question

A marketer would like to send an email to subscribers on a subscriber list who live within 5km of
Sydney CBD. Which tool would the marketer use to accomplish this task?

 Query Activity
 Data Filter
 Audience Builder
 Send Classification

Unattempted

Only the audience builder can be used to filter for this complex segmentation. Data filters and
queries can filter on a more surface level, i.e. attributes. However, when attempting to filter for
complex segmentations such as proximity where system-driven calculations need to be made,
audience builder is the most effective tool.

 28. Question

A marketing manager has requested an attribute named Gender be added to a subscriber list for
promotional segmentation. Which two steps are most important for the marketer to take in the
configuration of the attribute? (Choose 2)

 Select the data type as Text

 Use binary numbers to identify genders
 Create restricted values
 Select the attribute as required

Unattempted

Of course, the terms ‘male’ and ‘female’ are texts, therefore, the data type must be of the text
type. Alongside this, it is important to create restricted values via a picklist for ease and to to
avoid typos that may exclude subscribers when filtered for a specific gender. Some of you might
think that “Select the attribute as required” a step that should be taken, and it is, however – the
question specifies which is the “most” important step to take. Selecting the correct data type and
creating restricting values far outweighs marking it as required as data cleansing is costly and
those that did not answer the question can have a configured genderless email sent to them.

 29. Question
A marketer needs to share specific report results with their manager. Which three methods can be
used to share the report? (Choose 3)

 Email the report to their manager

 Ping the report to their manager via a pop up on their screen
 Print the report and hand in a hard-copy
 Save the report to an FTP folder
 Send a snapshot of the report

Unattempted

The only three methods you can use to share reports is to email, save in an FTP folder or send
the report as a snapshot – you cannot print the report or trigger a pop up once they log into
marketing cloud.

 30. Question

A marketer is sending an email to a data extension. Whilst configuring the data extension, the
marketer linked the Customer ID field on the DE to the subscriber key in their All subscribers
list.
What will happen once the marketer sends the email to the DE?

 The email will be sent to the Subscriber Key in All Subscribers

 The email will be sent to the email address stored on the Data Extension
 The email will be sent to the email address stored in All Subscribers if a customer ID
field is found to match a subscriber key
 The email will be sent to the field marked as the Primary Key

Unattempted

In marketing cloud, although an email is being sent to a data extension, if the subscribers within
that DE is found to match up to a subscriber within the All subscribers list, the customer’s
information in that list will be utilised rather than the DE. Therefore, if the customer ID field is
linked to the subscriber key in the All subscribers list and a customer is found to match a
subscriber key via their customer ID, their information within the All subscribers list will be
utilised rather than their information within the DE (including email addresses and other
attributes).

 31. Question
A marketing manager would like to ensure that all emails configured by marketers follow the
company’s branding and logo guidelines, as well as having consistency in structure and text
allocation. How would the marketing manager accomplish this task?

 Email templates
 Content blocks
 HTML paste
 Locked email-design

Unattempted

Email templates is a sure-fire-way to create consistency within email design. Templates can also
include colours and logos aligned and allocated anywhere in the email and saved for future use
so that any marketer can simply add their own content in. Content blocks may seem like the
correct answer, however, it is an incomplete/partial answer.

 32. Question

A marketer would like to grow their subscriber base and acquire potential customers. How could
the marketer accomplish this task?

 Purchase a list of subscribers

 Require customers to provide an email address before accessing their website
 Promote content on social media channels that require an email address opt-in
 Purchase a list of customers

Unattempted

It is not best practice to purchase call-lists as these individuals may not want to receive your
emails, which may result in a high spam complaint rate, as well as a high bounce rate since the
emails are not verified. One of the best ways to acquire subscribers is to promote content on
social media and require email addresses for promotional content as this will entice the
subscriber and result in an opt-in.

 33. Question

A marketer wants to automate the overwrite process of the content within a data extension on a
weekly basis. How would the marketer accomplish this task using automation studio?

 Create an Import Activity and execute it every Friday

 Create an import activity using the Import Wizard in the Email Application
  Create an import using the Import Wizard in Automation Studio
 Create an Import Activity to use in a workflow in Automation Studio

Unattempted

True, an import activity can be executed manually, however, the question specifies that the
process needs to be automated – ruling out the answer of executing an import activity every
Friday. Regarding the other two answers, the import wizard cannot be used to accomplish this
task. It is best practice to create an import activity and include it in an automation.

 34. Question

A marketer would like to use personalisation strings to create dynamic content in their emails.
What three things should the marketer understand in order to most effectively utilise this
functionality? (Choose 3)

 Personalisation strings are case sensitive

 Personalisation strings are noted by two sets of double percent symbols
 Personalisation strings can appear in the subject line or body of the email
 When using subscriber data, the attribute or field should have a default value
 Personalisation strings are limited to profile attributes

Unattempted

Personalisation strings are in fact encased by two sets of double percent symbols (%). You can
use personalisation strings in the subject, header, pre-header or the body of an email. It is best
practice to assign a default value to a field which you plan on referencing with personalisation
strings, so that, if there is no value/data in the field for a specific customer, the email will not
contain empty/blank spaces (e.g. “valued customer” for first name).

 35. Question

An amateur marketer is tasked with creating an email for an emerging campaign. Which two
methods can the marketer utilise best to create the emails? (Choose 2)

 Email Templates
 Text Blocks
 HTML Paste
 Image Blocks

Unattempted
Although text blocks and image blocks seem like the correct answer, these answers fall under
content builder, which in turn, falls under email templates – meaning, email templates would be
a better answer since it incorporates the both of them. HTML paste is of course, the second way
to create emails.

 36. Question

A marketer is currently cleaning a data extension of un-wanted data. The marketing manager has
requested that the marketer places all the old un-wanted data in the same format into another data
extension for archival. What is the first step to accomplishing this task?

 Create a new data extension

 Create a data extension from existing data extension
 Export the data into a csv file
 Utilise the Import Wizard to transfer the data over

Unattempted

Granted that it was requested the data be transferred over into another data extension in the exact
same format, the first step would be to create another data extension from the existing data
extension which will save a lot of time when configuring the attributes.

 37. Question

A marketing team needs to narrow down millions of data extension records based off of
eCommerce order details in order to create and target appropriate segments. How can this most
effectively be achieved?

 Data Extract Activity

 Audience Builder
 Drag and Drop Segmentation
 Profile Attributes

Unattempted

Audience builder could’ve been used in this scenario, however, it is much easier to utilise drag
and drop segmentation/filters for less complex scenarios such as the above.

 38. Question

A marketer is attempting to write an eye-catching subject line for an upcoming email send. What
are two things the marketer can do to increase the effectiveness of the subject line? (Choose 2)
  A/B test the effectiveness of different subjects
 Include information relevant to the message in the subject line
 Include "RE:, "FWD:" "etc." to get reader's attention
 Keep the subject text between 50 to 100 characters long

Unattempted

It is important to A/B test content areas when you can, particularly subject lines as this
determines whether your email is opened or not since it is the first thing your customers see.
Alongside this, it is CAN-SPAM compliant that your subject line aligns with the content within
your email, therefore, it is imperative that you include information relevant to the message in the
subject line.
Also, as a measure of best practice, It is important not to include phrases such as “RE” and
“FWD” in your subject lines for mass emails as this is a known spam trigger.

 39. Question

A marketer wants to ensure that a first name and last name are always included when importing
new subscribers into their master data extension. How can this task best be accomplished?

 Assign default values to the First and Last Name

 Import the Subscriber's data with personalisation strings in place of the First and Last
Name
 Ensure the Nullable property is unchecked for the First Name and Last Name
columns
 Make the First Name and Last name columns Primary Keys

Unattempted

By ensuring the nullable property is unchecked for the first and last name columns, data will not
be allowed to enter during an import if these fields are not populated.

 40. Question

What happens when a disgruntled subscriber selects the “one–click unsubscribe” link in the
email you just sent from one of your publication lists?

 The subscriber is automatically redirected to the subscription centre to unsubscribe

from publications
 The subscriber is automatically unsubscribed from All Subscribers at the enterprise
level
  The subscriber is automatically unsubscribed from the business unit from which the
send originated
 The subscriber is automatically unsubscribed from the list from which the send
originated from

Unattempted

According to CAN-SPAM compliance documentation, the “one-click unsubscribe” link at the

footer of an email must automatically unsubscribe the subscriber from the publication list the
email came from. You cannot redirect them to the subscription centre as that is not a “one-click
unsubscribe”, nor is the subscriber unsubscribed from all publications as that is known as the
“master unsubscribe” button. The third answer is also incorrect as you cannot subscriber to
business units, but publications, newsletters and so forth.

 41. Question

A marketing manager has requested from their email marketing specialist to implement some
techniques on their subject line to increase open rates.
Which two best practices should the email marketing specialist use to make the subject line more
effective? (Choose 2 answers)

 Always offer a promotion in the subject line

 Ensure the information in the subject line aligns with the information in the body
 A/B test the effectiveness of different subjects.
 Ensure the subject line utilises a personalisation string that pulls the customer's name
so that the email is more personalised

Unattempted

According to CAN-SPAM, it is best practice for the subject line to be relevant to the info within
the email as deceitfully getting a customer to click on an email is unethical. It is important to
A/B test the effectiveness of different subject lines to maximise customer enticement and to
determine which subject line draws out the readers attention more effectively for the best open
rates.

 42. Question

What are two characteristics of templates which could assist email configuration/building when
individuals with coding ability are not available to assist with HTML emails. (Choose 2 answers)

 Emails can be formatted for desktop and mobile without extra coding
 HTML developers are needed to build templates, but not emails.
  One template can only be used for one email, maintaining brand standards.
 Templates provide the ability to create email messages using content blocks.

Unattempted

Emails can most definitely be formatted for desktop and mobile without extra coding through
responsive design and mobile optimised templates. Templates can also be configured without
any coding through the use of drag and drop content blocks for images, text and free flow.

 43. Question

A marketer would like to track what type of content receives the most clicks, specifically, they
would like to track all hero images and web banners using the naming convention “Web_Hero”.
Which two methods would determine click behaviour and tracking on these images using this
naming convention? (Choose 2 answers)

 Add "Web_Hero" to the Tracking Alias field for each link.

 Include an alias attribute in each anchor tag and populate it with "Web_Hero"
 Include "Web_Hero" in the filename for each Hero image.
 Include "Web_Hero" in the Link Tooltip field for each link.

Unattempted

Including “Web_Hero” in the filename for each Hero image is effective, however, it is not
plausible to name content, images and links by the name “Web_Hero” as this will defeat the
purpose of having a naming convention for the sake of organisation – meaning, this cannot be
correct. Including “Web_Hero” in the Link Tooltip field for each link is not at all effective in
anyway as the tooltip is merely a popup that offers you a tip when hovering over a piece of
functionality.

 44. Question

What are two best practice techniques to ensure a company’s marketers are utilising content
builder to it’s full capacity? (Choose 2 answers)

 Plan for content to be used cross-channel, eliminating duplicates.

 Optimize the way content is stored with a naming convention.
 Create folders for each type of uploaded content.
 Import all content up front, rather than piece by piece.

Unattempted
The ultimate functionality of content builder is to ensure the right content is available across
channels. Alongside this, Salesforce recommends that a naming convention be thought of first
prior to uploading material in order to stay organised. Creating folders for each type of uploaded
content seems correct, however, you should not create folders for each type of uploaded content,
but rather, folders for specific projects and undertakings containing the content required. It is
also recommended to only upload content you need rather than all up front.

 45. Question

When creating data extensions, what are two steps a marketer should take assuming Subscriber
key is enabled and the data extension will be used for sending email campaigns? (Choose 2
answers)

 Set the Email address column as Primary Key

 In Properties, check the "Is Sendable" option
 Set the column with Subscriber Key as Primary Key
 Relate the Email Address to Subscriber Key

Unattempted

If intending to use a data extension for email sends, you must check the “is sendable” option,
otherwise, your data extension will merely be a data table. It is also best practice to set the
column with the subscriber key as the primary key in order to have a unique identifier within the
system.

 46. Question

A company is in the process of introducing content builder to their internal marketing team, what
are three key considerations that should be back of mind as they begin using content builder?
(Choose 3 answers)

 Create a folder structure prior to importing assets

 Review permissions and roles for users accessing Content Builder
 Focus on creating and importing content for one primary channel.
 Import duplicate copies of content for different messages or groups
 Establish a naming convention optimized for search.

Unattempted

It is imperative to create a folder structure prior to importing assets, i.e. Project XYZ 2018 in
order to stay organised. You must also review permissions and roles in order for only the right
business units and people to be able to view content. You should not focus on creating content
for one channel as the point of content builder is for cross-channel functionality. Duplicate
copies are also never recommended since it’ll clutter your folders.

 47. Question

A marketing team has just sent it’s first email through marketing cloud, as a result, they would
like to observe the results/data of the email send. Which two pieces of information and data
regarding the performance of an email send can be exported from the Tracking tab in Email
Studio? (Choose 2 answers)

 Images showing how the email rendered on different devices

 Number of clicks from mobile devices
 Performance data on the Overview tab
 Subscribers who click on a specific link

Unattempted

You cannot track how images render on different devices, nor can you track clicks from different
devices. You can, however, track clicks on specific links and overall performance data.
Side note: sometimes, when answering a multi-answer question, the best approach can be to rule
out answers first in order to find the correct answer.

 48. Question

A marketing team have gathered survey data and realised that a large portion of their subscribers
open emails on their mobile devices, whilst the remaining portion open emails on their desktop.
The marketing team have limited resources and are on a tight schedule so they don’t want to
spend a substantial amount of time and money developing emails for each environment.
How would they go about designing future emails so that they can render well on both desktop
and mobile?

 Mobile-aware Design
 Static Design
 Responsive Design
 Desktop-centric Design

Unattempted

You might’ve been inclined to pick responsive design, however, this involves potentially
creating multiple versions of an email – where if the system detects the viewer is on a mobile,
the mobile version will be displayed to them. The question specifies they do not want to spend a
significant amount of time developing for each environment – therefore, mobile-aware design is
the correct answer.
 49. Question

A marketing team would like to target all their female subscribers in order to send them an email
about mascara promotions. Which feature would allow them to target this demographic segment?

 Smart Capture
 Filtered Group
 List Detective
 Publication List

Unattempted

Filtered groups are an easy way to segment an audience after first filtering a list. The other
answers do not apply and are all incorrect.

 50. Question

The marketing team of a car manufacturer are about to send an email regarding the recall of a
specific model car as a result of a faulty airbag, how would they go about sending the emails
slowly throughout the day to avoid the volume of support calls to spike?

 Triggered Send
 Send Throttling
 Send Email Activity
 Send Flow

Unattempted

Send throttling is best practice, whereby, emails are sent at a slower and staggered rate to ensure
support staff are not overwhelmed when new releases go live. Triggered sends do not apply as
the email is not dependent on the customer’s behaviour.

 51. Question

A marketing team would like to create a new data extension which would be quite similar to the
configurations of a data extension that already exists. How would they go about creating the new
data extension in the most effective way?

 Create from New

 Create from Template
 Create from Existing
  Create from a Filtered Data Extension

Unattempted

If a data extension’s configuration is similar to one you would like to make, you can navigate to
the existing data extension and select “create existing from new” to create another one with the
same configurations

 52. Question

A marketer needs to update the sender name and email address based on the sales representative
associated with an account. The data is stored in multiple data extensions. How would they go
about accomplishing this task? (Choose 2 answers)

 Personalization Strings
 Delivery Profiles
 AMPscript Lookup
 Sender Profiles

Unattempted

Personalisation strings generally populate attribute-related data rather than sales representative-
related data. Delivery profiles have nothing to do with sender names and email addresses, but IP
addresses and domain configuration – thus C & D are correct.

 53. Question

A marketing team is disputing whether or not they should use Journey Builder or Automation
Studio for a specific task. What are three benefits of using Journey Builder that Automation
Studio does not have? (Choose 3 answers)

 Criteria setting to segment contacts based on behaviour using SQL

 Goal setting to have the system listen to see if users met the goal
 Updating or creating Salesforce CRM object records
 A/B/N testing as part of the workflow to conduct timing and creative tests
 Extracting data from an Audience data extension for analysis

Unattempted

A) can be also be done in automation studio, therefore, isn’t a benefit in comparison – and D) is
not possible. You can, however, set goals, update internal salesforce records and A/B test as part
of a journey which automation studio cannot do.
 54. Question

A marketing team has switched over from Classic editor to Content builder, as a result, all their
content was saved to the one folder in order to make the import process seamless. How should
they go about finding all images, content blocks and emails within that folder?

 Filter based on content type

 Create folders and move content
 Add tags to each piece of content
 Rename content to be alphabetical

Unattempted

All three other options are not possible before first finding the content, whereby you would need
to implement a filter to do so.

 55. Question

As part of a delivery postage notification automation, a marketing team needs to join data from
the Purchase data extensions with the Courier data extension, which activity would be best to
accomplish this task?

 Group Refresh
 Filter Activity
 File Transfer Activity
 SQL Query Activity

Unattempted

Filters cannot be used in this situation since multiple data extensions hold the data required, they
also cannot join data extensions together. A file transfer activity merely moves files from the
FTP safehouse, which assists this situation in no way. SQL query is the correct answer in any
situation which involves multiple data extensions requiring segmentation.

 56. Question

A Master data extension with approximately 2 million subscribers contains 50 fields used to
collect the information of all its subscribers, including, but not limited to: mailing address,
mobile number and email address. Bearing in mind the data is used for multiple daily email
campaigns, how would they go about updating the data?

 A scheduled automation to import a file containing all of their subscribers

  A file drop automation to execute an import every time a record is updated or added.
 A scheduled automation to occur every 15 minutes to ensure the data is current.
 A scheduled automation to import a nightly file of updated or changed records.

Unattempted

It would be an import speed nightmare to upload 1 million records every 15 minutes or when a
change is made to one of them, while rules out B & C – A does not address as it imports a file
with all subscribers rather than those pertaining to the DE

 57. Question

A sales team would like to send order confirmation email notification to it’s customers, bearing
in mind, the data required is included in a file which is moved at frequent intervals to a folder
within the company’s Enhanced FTP Account. How would they go about sending the email?

 Import Activity in Email Studio

 File Drop Starting Source in Automation Studio
 Triggered Email in Email Studio
 File Drop Entry Source in Journey Builder

Unattempted

At first glance, it seems triggered email is the correct answer because of the transactional nature
of the email, however, granted the file is moved to a folder within the enhanced FTP account, it
is absolute necessary to send the notification via the file drop starting source within automation
studio to trigger the send.

 58. Question

After receiving a GDPR “Right to Be Forgotten” Request from their compliance team, a
marketer must remove a contact from Email Studio.
Where should this action be initiated in Marketing Cloud?

 Administration > Contacts

 Contact Builder > All Contacts
 Contact Builder > Contacts Configuration
 Email Studio > All Subscribers

Unattempted
Deleting an individual from the contact builder or contacts deletes them from the entire org,
whilst, the questions only wants to delete the contact from email studio – which makes D the
correct answer.

 59. Question

Which two best practices should a marketing team employ in order to meet subscriber
expectations and encourage email engagement/interaction (Choose 2 answers)

 Set cadence expectations up front with subscribers.

 Use subscriber data to dynamically populate email content.
 Send generic content to appeal to all audiences.
 Send multiple emails a day to keep the brand top of mind

Unattempted

It is email best practice to set frequency expectations early with subscribers and to ensure the
content delivered is personalised using the data they have provided. C is clearly incorrect as it is
always best practice to personalise content, whilst D is also incorrect, as pestering your
customers with emails for the sake of emails leaves a bitter taste.

 60. Question

What type of send configuration/email send is recommended when leveraging transactional

messages for order confirmations?

 User-Initiated Email
 Test Send
 Send Flow
 Triggered Email

Unattempted

Granted the transactional nature of the email dependent on the customer’s behaviour, triggered
email is the correct answer.
 Practice Test-2

 1. Question

A marketing team is updating a data extension via an import file to add new records, however,
the team is concerned existing records within the data extension might be overwritten as a result
of the import. How should they configure the data extension and import to ensure this does not
happen? (Choose 2 answers)

 Select the update type "Overwrite"

 Select the update type "Add and Update"
 Ensure the data extension has a Primary Key
 Select the update the "Add Only"

Unattempted

A & B are incorrect as the question specifies that only new records are to be added, whilst A & B
involve either update or overwriting existing records. You must also ensure the data extension
has a primary key/unique identifier so that no duplicates are created.

 2. Question

A marketing team uses a data extension in order to track send log information such as: email
addresses used in a send, date and time of the send and the purpose/name of the email for
reporting purposes. After the data has been used for reporting, they no longer have need for the
data in the data extension, however, they would still like to keep the data in an archived data
extension for one year. Which activity should be used to achieve the backup automatically?

 SQL Query
 Import File
 Filter
 Data Extract

Unattempted

A data Extract extracts data out of the org, making this incorrect – whilst an import file imports
data into the org externally, also making this incorrect. A filter cannot be used since the data
across multiple places rather than being within the one data extention (DE), thus, the correct
answer is SQL Query.

 3. Question
A marketing team has created a new onboarding series for customers who have purchased their
first product from the company. Customers were automatically opted in without any consent and
received numerous emails from the company in a single day. The onboarding email series
contained personalised content based on the customers preferences, but requires them to log in to
a seperate landing page in order to opt-out. In this scenario, what best practice was achieved?

 Opting customers in automatically

 Personalised recommendations
 Preventing customers from opting out
 Sending multiple emails in one day

Unattempted

All other answers are other CAN-SPAN uncompliant or useless. The correct answer is
personalised recommendations.

 4. Question

How can AMPscript be used to customise email message design?

 Automate the template creation process

 Inserts responsive content based on the user's viewing device
 Provides advanced content personalisation
 Automates the flow of creating email messages

Unattempted

The purpose of AMPscript is to provide advanced/complex content personalisation based on

attributes and more, beyond the functionality of personalisation strings and dynamic content

 5. Question

A marketing team is building an email to a send to a unique segment of one million subscribers.
The subscribers, however, are stored in multiple data extensions. How should the marketing team
go about merging the data in order to send the email to a single data extension?

 Profile Management
 Data Filters
 File Triggers
 SQL Query Activities
Unattempted

Again, because the data is located in several data extensions, only SQL Query can be used to do
so out of these answers.

 6. Question

What are two ways a company can optimise their email message design whilst still adhering to
email design best practices and ensuring subscribers are receiving the best possible visual
experience possible? (Choose 2)

 Style alt text for when images do not display automatically.

 Make the email completely image based.
 Use custom corporate font to match NTO brand.
 Add background colours that match branding.

Unattempted

It is not recommended to make an email completely image based as images, at times, do not
render well on mobile devices. It is also highly NOT recommended to use custom corporate font
as the font may not be supported.

 7. Question

A company with limited resources uses a single master data extension to store subscriber data.
Upon opting in to receiving communications from a company, the customer will receive yearly
birthday promotions, monthly catalogues and weekly newsletters. What is the most effective way
to manage unsubscribes by communication type?

 Create separate data extensions for each communication type and customise the
subscription page.
 Create publication lists for each communication type, and associate the publication
list on the send definition.
 Create suppression lists for each communication type and associate the suppression
list on the send definition.
 Create a Boolean field for each communication type in the data extension and update
the Profile Centre.

Unattempted

A publication is list is the optimal way to store your unsubscribe data, particularly when
segmenting across communication channels and types.
 8. Question

A marketing team have just finished building an email and would like to test which subject line
would result in higher open rates. How should the team go about configuring the A/B test
options? (Choose 2 answers)

 Configure the system to automatically send the winning version to the remainder
audience.
 The test administrator chooses which subscribers to place in each audience.
 The test administrator selects the desired audience test segment sizes.
 The test administrator manually selects the version to send to the remainder.

Unattempted

The tester cannot choose which subscribers to place in the audience, but can choose the segment
sizes (E.G. A: 10% B: 10% Winning: 80%). After a specified time set by the tester, the system
will also automatically send the winning version to the remainder audience.

 9. Question

A company has noticed decreasing open rates, increased bounce rates and reports that emails are
being delivered immediately to a customers spam folder. Which three best practices will help a
company improve its email deliverability whilst still adhering to email best practices? (Choose 3)

 Purge old or inactive email addresses.

 Purchase lists from companies that guarantee users have opted in.
 Encourage subscribers to add the company's sending domain to their address books.
 Authenticate email sending to distinguish it from spammers.
 Ensure the spam compliant rate is between 1% and 3%.

Unattempted

It is important to purge inactive email addresses and encourage subscribers to add the company’s
sending domain and to authenticate email sending using SAPs in order to reduce Bounce rates,
spam complains and unsubscribes.

 10. Question

A subscriber has received an email from a publication list/communication they would no longer
like to be a part of. At the bottom of the email, there are three link options to unsubscribe:
“Manage Subscriptions”, “Profile Centre” and “One-Click Unsubscribe”. If the subscriber clicks
on “One-click” unsubscribe, what are the two opens given to the subscriber upon being
redirected to the next page? (Choose 2 answers)

 Subscriber can choose to be removed from the data extension.

 Subscriber can choose to be unsubscribed from all of the company's publications.
 Subscriber can choose to resubscribe to the list used for the send.
 Subscriber can choose which publications to unsubscribe from.

Unattempted

Subscribers cannot choose to be removed from the data extension as that data now belongs to the
company. In order for subscribers to resubscribe to the list used for the send, they must visit the
manage subscriptions page which rather than the one-click unsubscribe link.

 11. Question

A marketing team is using a Smart Capture form on a CloudPage landing page to capture
registrations to it’s opening event within a data extension. The marketing manager has requested
that a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to
an external SSH File Transfer Protocol. Which automation configuration sequence should be
used to accomplish this task?

 Schedule Starting Source > SQL Query Activity > File Transfer Activity
 Schedule Starting Source > Data Extract Activity > File Transfer Activity
 File Drop Starting Source > SQL Query Activity > File Transfer Activity
 File Drop Starting Source > Data Extract Activity > File Transfer Activity

Unattempted

There is no file being drop in the SSH FTP as the Smart Capture functionality automatically
uploads and updates the data, which rules out the file drop starting source (C & D). There is also
no need to use a SQL Query Activity since no data is being segmented and the process is being
automated using automation studio, thus, B is correct.

 12. Question

A marketing team part of a large franchise company ensures that information regarding the
nearest store to the customers are included within the template of its emails. The data extension
containing this information needs to be updated only when store information changes, such as
when a new store opens or an old store relocates. How should this task be accomplished?
  Create a file drop automation to import the file when placed on the specified
directory on the Enhanced FTP.
 Create a file drop automation to initiate when the store's data extension is updated.
via import.
 Create an automation to begin when information changes on a store object using a
workflow rule.
 Create a scheduled automation to import the file on a recurring basis with store
information.

Unattempted

The data extension only need to be updated when data changes, therefore, D is incorrect as a
schedule automation is unnecessary. C is incorrect as there is no such thing as workflow rules in
Marketing Cloud. B is incorrect as an automation is being initiated, however, there is no import
activity associated, making A the correct answer.

 13. Question

A company would like to use another way to uniquely identify it’s subscribers besides using
email addresses granted that some email addresses can be quite similar. Which tool can be used
to accomplish this task?

 Subscriber Attributes
 Primary Key
 Subscriber Key
 System Preferences

Unattempted

Subscriber Key is a unique identifier assigned to every subscriber to identify a subscriber and
their data within multiple extensions, list and external systems.

 14. Question

An email marketer needs a point-and-click tool to create a segment based off of everyone who
lives within a five-mile radius of a specific zip code and to see an accurate count of subscribers
in real time.
What tool would be best used to accomplish this task?

 SQL Query Activity

 Data Filters
  Contact Builder
 Audience Builder

Unattempted

Neither SQL query or Data filters can be used in this scenario given the complexity of the
segmentation request, being, everyone who lives within an X mile radius of a location – you
would have to create thousands of IF-THEN statements in order to acquire that data using filters
of queries.

 15. Question

A marketing team uses link aliases within their HTML versions of list emails in order to decipher
where clicks occurred most and who clicked on the link. A marketing manager has requested of
their email marketing specialist to find information regarding all the email address of the
customers who clicked on the link “Men’s Winter Jacket Sale” in order to target them with an
upcoming promotion.
Where can the marketer most easily find this information?

 Tracking Job Links Tab > URL ID

 Tracking Overview Tab > Clicks
 Tracking Click Activity tab > Email Overlay View
 Tracking Click Activity tab > Link View

Unattempted

Link view in the tracking click activity tab provides you with a list of active links within your
email, which you can then click to explore data surrounding: number of clicks, percentage of
total clicks and the email addressed of specific individuals who have clicked the link.

 16. Question

A company feels they need to increase their subscriber base in order to keep up with their
competitors aggressive email marketing strategy.
How should they go about accomplishing the task whilst adhering to best practices? (Choose 2
answers)

 Create an in-store SMS campaign that offers a discount for opting-in.

 Require customers to provide their email address when calling customer service.
 Have customers opt in to email before they can shop online.
 Ask for an email address when a customer makes a purchase in-store.
Unattempted

Creating in-store SMS campaigns and asking for email addressed when customers make a
purchase are regarded as best practice when intending to acquire new subscribers. It is
recommended to utilise these methods by offering incentives, promotional content and discounts
which will entice the customer to provide the email address.

 17. Question

A marketing team is attempting to build a single email targeting two different segments: Men
and Women. The marketers are using templates in order to streamline the creation process.
How should they build the email to fit the purpose?

 Create multiple versions of the email for loyalty and non-loyalty members.
 Create a template and lock content in the template.
 Create dynamic content with a SQL Query activity.
 Create a template-based email using dynamic content.

Unattempted

Granted the email is to target to different segments of customers, it is encouraged to use template
based email using dynamic content. It is rarely recommended to make multiple versions of an
email unless using responsive design.

 18. Question

A marketing team utilises two different systems to manage their email marketing, however, they
would like to maintain updating unsubscribe information between both systems to avoid
receiving spam complaints.
How should they go about accomplishing this task?

 Import unsubscribes into a data extension, then update status with a query.
 Create a suppression workflow for the unsubscribed accounts.
 Create an automation triggered on unsubscribes from the other system.
 Import unsubscribes with the appropriate status into All Subscribers.

Unattempted

A is possible, however, this is in quite a roundabout way, especially considering that the
information will be uploaded into a DE. D is correct as the information flows straight through to
the All subscribers list, in the correct form, rather than using SQL to update the status after
importing.
 19. Question

In which two ways can a company avoid having their emails blocked by ISPs or be marked as
spam by customers in accordance with CAN-SPAM compliance? (Choose 2)

 Use animated emojis in subject lines to draw the eye.

 Include a physical mailing address of the company.
 Use a clear "From" name that is easily recognized.
 Include a "Contact us" link in the footer.

Unattempted

In order to remain CAN-SPAM compliant, you must provide a physically mailing address within
the email and the From name must be clear and traceable.

 20. Question

Which two subscriber audiences can be created by using Measures in a Data Filter? (Choose 2
answers)

 Subscribers who have opened an email in the past 30 days.

 Subscribers who have not clicked in the past three months.
 Subscribers within a 30-mile radius of a zip code.
 Subscribers who have submitted spam complaints in the last week.

Unattempted

The measures within Marketing Cloud trace opens, clicks, unsubscribes, bounces, etc – they do
not trace proximity or spam complains (unless using tracking data extract activities).

 21. Question

Which three best practices should a marketer keep in mind while trying to acquire new email
subscribers? (Choose 3 answers)

 Set expectations on send frequency and schedule.

 Ask for detailed demographic information.
 Automatically opt-in all new customers.
 Tell customers why they want to receive NTO emails.
 Use explicit opt-in for any new web sign-ups.
Unattempted

It is important to set frequency expectations early and to use explicit opt-ins to avoid email
bounces and unsubscribes. It is also important not to ask for detailed demographic information
when FIRST acquiring new subscribers as this will deter them from giving you basic
information.

 22. Question

A consultant is deliberating on whether to advise their customer to use Data extensions or Lists
to house their data. The consultant recommended data extensions – which three considerations
did the consultant take into account when recommending data extensions? (Choose 3 answers)

 The company will be using Journey Builder

 The company needs flexible data storage
 The company has fewer than 15 data points.
 The company is storing product and store data.
 The company has fewer than 250.000 subscribers.

Unattempted

DEs provide flexible data storage models as oppose to lists. DEs are also recommended when
intending to store 500,000+ subscribers, making D incorrect. Lastly, Journey Builder can only
use DEs, not lists.

 23. Question

Which feature should be used when attempting to target members based on their engagement
with an email rather than their profile attributes?

 Group Refresh
 SQL Query Activity
 Engagement Split
 Email Send Report

Unattempted

An Engagement split is used when attempting to segment subscribers and members based on
their behaviour towards specific sends, rather than their attributes (where you would use SQL or
data filters).

 24. Question
A marketer is completing a Send Preview based on a pre-deployment checklist.
What task is validated during the Send Preview?

 Identify phrases like "click here" or "Free!" that could be marked as spam.
 Ensure subscribers have not unsubscribed or are undeliverable.
 Confirm that each content area specified in the dynamic content rules exists.
 Ensure subscriber status at the time of send is Subscribed or Bounced.

Unattempted

Content detective is used to identify phrases that could be marked as spam, not preview. Send
preview does not ensure subscribers are active or subscribed to the list, but checks if the content
populates the correct content based on their attributes and preferences.

 25. Question

When purchasing a new IP address in order to serve a different purpose, it is important to specify
clearly which IP address is used for what (e.g. retail vs corporate) – which feature would allow
the Marketing administrator to accomplish this task?

 Delivery Profile
 Sender Profile
 Send Definition
 Send Classification

Unattempted

Delivery profile is used to specifiy which IP address is used depending on the purpose of the
email. Sender profile specifies the email address and from name rather than the IP address. Send
classification does both and also specifies whether the email is commercial or transactional in
nature, however, the question does not request this as delivery profile is sufficient.

 26. Question

A marketer is designing email for mobile devices.

Which three design best practices would the marketer use? (Choose 3 answers)

 Design with the most important content at the top.

 Stack the content in a single column.
 Use image-based text for hero graphics
 Keep content simple and direct.
  Cut content to make the message fit above the fold.

Unattempted

When designing for mobile devices, it is important to stack the content on the top and in a single
column granted the navigational system of a mobile device is scroll-intensive in nature. It is also
important to keep the content simple and direct since the small screen can only deliver so much
content.

 27. Question

A marketing team leverages a master customer shared data extension to house pivotal data on
their customers. The marketers would like to make the information within this data extension
available to some business units, but not to others. What can the marketing team utilise to restrict
this information from certain business units?

 Date/Time Range for Access

 Data Extension Sharing Rules
 Manage Data Extension Policies
 Shared Data Extension Permissions

Unattempted

Data Extension Permissions is a tool to control business units access to shared data extension in
Email Studio. By checking the box next to a permission, you can enable or disable that
permission.

 28. Question

A marketing team sends order confirmations to customers who have made online purchases.
Which feature should the marketing team leverage in order to meet the “Transactional” CAN-
SPAM requirements?

 Send Profile
 Send Definition
 Send Classification
 Delivery Profile

Unattempted

In order to configure the nature of the email (whether transactional or commercial), send
classification must be configured.
 29. Question

A marketing team is currently sending out a welcome email once a customers make a purchase
as part of their onboarding series. The marketing team, however, would like to determine if one,
two, or three welcome emails would result in higher click through rates and engagement. How
would the marketing team most effectively accomplish this task?

 Journey Builder using a Random split with three branches.

 A series of A/B tests to determine the number of emails.
 Automation Studio with three separate Welcome automations.
 Journey Builder using a Decision Split with three branches

Unattempted

This is the perfect use of a journey builder to segment subscribers via email sends, however, it is
important to segment with three branches using a random split since the split is not dependent on
their behaviour (decision split). B & C would require extra configuration and email development
which is not as effective as utilising journey builder.

 30. Question

Which two requirements should a marketer employ when attempting to configure a CAN-SPAM
compliant unsubscribe mechanism? (Choose 2 answers)

 Process every individual's unsubscribe request within 14 business days.

 Ask the subscriber to log in to the Profile Centre to confirm opt-out.
 Include an unsubscribe link in the header or footer of emails.
 Ensure opt-out mechanisms are operational for at least 30 days post-send.

Unattempted

According to CAN-SPAM, you must process unsubscribe requests within 10 days, you also
cannot require a subscriber to log in anywhere to opt-out of a mailing list.

 31. Question

A marketer wants to delete subscribers from a data extension if the records are older than 30
days.
How should the marketer accomplish this task?

 Set a reminder in the Campaign Calendar each day to manually delete the records
from the data extension.
  Use the Mass Delete Wizard to automatically delete any records older than 30 days
from the data extension.
 Set Data Retention in the Properties of the data extension to delete records older than
30 days.
 Use the Import Activity in Automation Studio and select the delete records option for
the specified timeframe.

Unattempted

Data retention settings are default off when creating a data extension, however, when turned on,
a marketer can determine the criteria for when a record is to be deleted within the DE, which can
be time-based.

 32. Question

What tool is recommended to render personalisation strings, AMPscript and dynamic content in
an email message before sending it to a subscriber?

 List Detective
 Send Flow
 Test Send
 Preview and Test

Unattempted

Preview is used to determine if dynamic content pertaining to personalisation strings and

AMPscript populates correctly as you can cycle through a data extension to observe how the
email will render in the eyes of each and every subscriber.

 33. Question

While testing an email with dynamic content in Content Builder, proofs of five content variations
need to be reviewed directly in the inbox of a marketer’s quality assurance specialist and the
marketing manager. A data extension named “myTestData” contains only the variations needed.
Which method should be used to accomplish this task?

 Create a Test data extension that contains the five content variations the two team
members need to validate.
 Enter the email addresses to receive proofs and then choose to send "Based on
Subscriber Preview "myTestData".
 Enter the email addresses to receive proofs and then select the specific records from a
list or data extension whose rendering should be sent.
  Choose data extension of contacts and then choose to send "Based on Recipient Test
Data Extension".

Unattempted

In this scenario it is important to utilise a test data extension specific to the proofs. A may seem
logical, however, the question specifies a data extension was already created an includes the
proofs.

 34. Question

A marketer sends an email to a sendable data extension. The data extension has a subscriber
relationship that matches Customer_ID on the data extension to Subscriber Key on the All
Subscribers List.
What is a true statement regarding the default email send behaviour for a pre-existing subscriber?

 The email will be sent to the Subscriber Key on the All Subscribers List.
 The email will be sent to the field marked as the Primary Key.
 The email will be sent to the email addresses stored on the data extension.
 The email will be sent to the email addresses stored on the All Subscribers List.

Unattempted

Although the email was sent to the data extension, if the customer_id matches the subscriber key
on the all subscribers list, the mail address and all the data stored within the all subscribers list
will be utilised rather than the data stored in the DE.

 35. Question

Which tool within Email Studio enables a marketer to save and execute a send manually?

 Send Activity
 User-Initiated Email
 Send Flow
 Guided Send

Unattempted

A user-initiated email is the optimal way to configure an email send to be used for later sends.
Guided sends and send flow are simpler one off send activities.

 36. Question
A marketer needs to import a text file and does not have access to the account’s Enhanced FTP
site.
What is the recommended way to import the data?

 Data Extract Activity Interaction

 Import Activity Interaction
 Manual Data Filter Refresh
 Import Subscriber Wizard

Unattempted

A marketer cannot utilise import activity interactions without having access to the FTP account.
A refresh will not import data, making C incorrect, nor would a data extract import data, making
A incorrect.

 37. Question

A marketing team is using the Import Activity to import a csv file into a data extension. The file
location is the system default File Location: Enhanced FTP. The import has failed and the error
message displayed reads: “File Not Found”.
Which two steps should resolve the issue? (Choose 2 answers)

 Ensure the name of the file in the Import Activity matches the file name on the FTP.
 Change the File format from "comma separated value" to "tab delimited."
 Ensure the file to be imported is the Import Folder on the Enhanced FTP.
 Use the Import Wizard to point to rename the file on the FTP.

Unattempted

Unfortunately, when importing a file, there is no drop-down option to select the file, therefore,
when typing in the name of the file, it is important to be exact otherwise the file will not be
found. It is also unnecessary to change the file from comma separated values to tab delimited as
the file type is sufficient either way since both file types are delimited.

 38. Question

When using Reports in the Marketing Cloud user interface, which three options can be used to
deliver the report to the manager? (Choose 3 answers)

 Save the report as a Snapshot.

 Text a link to the report.
  Notify the manager with a pop-up.
 Email the report.
 Save the report to an FTP folder.

Unattempted

When sharing reports, you can either take a snapshot of the report, email it or save the file to an
FTP folder – you cannot take control of your manager’s computer and elicit a pop up, or text a
link to the report since the report’s storage is not web-page based.

 39. Question

What single place in Content Builder would a marketer store CSS used in several Paste HTML
Templates?

 Script Activity
 Code Snippet
 Free Form Code Block
 Style Block

Unattempted

The code snippet tab in HTML view contains the CSS which can be used for multiple Paste
HTML templates.

 40. Question

A marketer is using list-based sending and wants to segment subscribers who have a value of
“EMEA” in the Region Attribute.
What tool will produce this audience?

 Filters
 Send Flow
 Audience Builder
 SQL Query Activitiy

Unattempted

A simple filter is sufficient in this scenario since the data is stored within the one list/DE and it is
merely an attribute being filtered/segmented rather than a proximity.
 41. Question

Northern Trail Outfitters is starting to target an international audience with their email
communications.
Which two questions about email sending should be considered for international legal
compliance?
Choose 2 answers.

 Does the subscriber's country require explicit opt-in?

 Does the subscriber's country require double opt-in?
 Does the subscriber's country require a local business address?
 Does the subscriber's country require written consent?

Unattempted

Written consent is not required for a international legal compliances, neither double opt-in
(although double opt-in is highly recommended).

 42. Question

What occurs when a subscriber Master Unsubscribes?

 Subscriber status is set to 'Unsubscribe' on the master list only

 Subscriber is added to the global opt-out list
 Subscriber is filtered into an Unsubscribe list
 Subscriber status is set to 'Unsubscribed' on all lists and the master list

Unattempted

A master unsubscribe occurs when a subscriber unsubscribes from every email sent by your
company. When a subscriber master unsubscribes, their status is set to Unsubscribed on all your
lists and your master list.

 43. Question

A marketer is injecting new customers from a data extension into Journey Builder to send an
updated welcome series. They need to test the updated content and logic of the journey before
publishing the new version.
What would the marketer be able to see when using Journey Builder test mode for data extension
entry source journeys?

 A manually entered test records' flow through the journey and email previews
  Inbox delivered email and journey path for up to 10 contacts
 In-app previews of emails and journey path for up to 10 contacts
 Up to five contacts' emails sent to up to 10 test emails in a test data extension

Unattempted

SFMC allows you to send emails in test mode using a batch of up to 10 people, which is enough
to test the journey.

 44. Question

A marketer was given a list of subscribers with various HTML or Text email preferences. The
marketer wants to keep the send simple and NOT split the audiences into two separate sends.
What should be selected during the Email Send flow?

 Multi-part MIME
 Hourly Send Throttle
 Link Tracking
 Transactional sender profile

Unattempted

Using Multi-part MIME, the system sends both the HTML and Text version of the email, and
whichever version is accepted by the subscriber’s email client is delivered.

 45. Question

Northern Trail Outfitters has several files used for daily email sends. These files arrive from a
data warehouse and are sent to the Enhanced SFTP site. The files need to be imported into
Marketing Cloud as soon as they arrive to ensure near real-time engagement. The arrival time of
the files vary by several hours from day-to-day.
What tool should be used to import the files?

 Automation Studio File Drop Automation

 Journey Builder Contact Automation
 Automation Studio Scheduled Automation
 Contact Builder Import Automation

Unattempted
The part of the question “as soon as they arrive (file)” tells us that the import should be
automated, without being able to specify a schedule (because “the arrival time of the files vary
by several hours from day-to-day”), so the right answer is Automation Studio File Drop
Automation.

 46. Question

Northern Trail Outfitters sends a monthly email regarding updates to their blog. They have
noticed only a few people are engaging with the content and want to redesign to increase
engagement.
What is one method to apply to the redesign?

 Use image-based content and skip any text blocks to ensure viewers are enticed to
click through
 Promote the blog on social media so more viewers can anticipate the email and click-
through on the content
 Send one blog article at a time to focus the subscribers attention and force more
clicks
 Create content hierarchy and ensure copy is easily digestible so viewers can quickly
scan for topics that interest them

Unattempted

Subscribers appreciate a clear hierarchy in the emails they receive, and a clear, interesting and
relevant copy.

 47. Question

Northern Trail Outfitters wants to automate the exporting of engagement data for all sends into
their data warehouse.
Which tool would they use?

 Tracking Data Extracts within Automation Studio

 Schedule the "Email tracking" report within Reports
 SQL query export of _engagement dataview
 Schedule reports configured within Tracking

Unattempted

Tracking Extracts provide granular tracking data for import from Email Studio into external
systems (SendID, ClientID, SubscriberID, SubscriberKey and Email Address)

 48. Question
Northern Trail Outfitters uses Automation Studio.
Which three activities could they use to add records to a data extension?
Choose 3 answers.

 Data Extract Activity

 Import Activity
 SQL Query Activity
 Filter Activity
 Data Loader Activity

Unattempted

Data Extract Activity creates one or more zipped files for your use outside, Data Loader is a
client application for the bulk import or export of data, and, conversely, you can add records to a
DE with SQL Query Activity, Import Activity or Filter Activity.

 49. Question

Northern Trail Outfitters is seeing a lack of engagement with their daily promotional email.
In which two ways could their email creative be optimized to encourage more click-throughs?
Choose 2 answers.

 Create a clear hierarchy of content with a main call-to-action

 Include image-only content to entice subscribers to click-through
 Send text-based emails so that subscribers can see all content by default
 Add alt text and background colors in case images are off by default

Unattempted

It is not recommended to make an email completely image-based as images, at times, do not

render well on mobile devices. Neither is recommended to make an email completely image-
based as text.

 50. Question

Northern Trail Outfitters stores Last Name in a data extension.

How should the text field be defined?

 Varchar(100)
 Char(100)
 String(100)
  Text(100)

Unattempted

Text’ is the field optimal type for a Name (or Surname) field. 100 characters is enough for the
name.

 51. Question

A marketer needs to split up an audience located in a data extension.

In which two ways could the data extension population be divided with the split action?
Choose 2 answers

 Clickers by day range

 Openers by day range
 Random group by percentage
 Random group by fixed number

Unattempted

You can add a split activity to divide the subscribers into groups of fixed numbers or
percentages.

 52. Question

Northern Trail Outfitters wants to send an automated second email to subscribers who engaged
with the original email.
Which sending method should they use?

 User-initiated Send filtering on _engagement dataview

 Journey Builder with an Engagement Split Activity
 Automation Studio Send with Engagement Split Activity
 Simple Send leveraging an Engagement Measure

Unattempted

It is necessary to use Journey Builder with an Engagement Split Activity to send a second email
depending on the behavior of the subscriber.

 53. Question
Northern Trail Outfitters is a new Marketing Cloud customer. They have not yet completed the
IP ramp up process.
Which two activities should they focus on?
Choose 2 answers

 Sending relevant, actionable messages

 Sending reengagement messages
 Sending to engaged subscribers
 Sending messages to leads collected at events

Unattempted

Sending relevant messages to engaged subscribers is the best way to complete the IP ramp up
process.

 54. Question

Northern Trail Outfitters wants to send out their password reset emails immediately when
subscribers submit the “Forgot Password” form.
Which tool would meet their needs?

 Forgot Password Trigger

 Triggered Send
 Journey Builder Quick Send
 Distributed Marketing Quick Send

Unattempted

Only Triggered Send can trigger an automatic email when the user need a new password.

 55. Question

A marketer wants to automate a data import from the Enhanced SFTP site. The data is sent from
the data warehouse and is in a compressed folder.
How should the marketer sequence the activities?

 Import Activity > File Transfer Activity

 Import Activity > Data Extract Activity
 Filter Activity > Import Activity
 File Transfer Activity > Import Activity
Unattempted

Data Extract Activity is a Import Activity type that create one or more zipped files for your use
outside the Marketing Cloud application.

 56. Question

What should a marketer do to edit an approved email?

 Withdraw the email before editing

 Create a copy of the email and then edit
 Click 'Edit' and submit changes for approval
 Have the approver reject the email

Unattempted

If the email is approved, but it is modified, we have to request its approval again, because the
content has changed.

 57. Question

Northern Trail Outfitters has three data extensions used for a nightly Abandoned Cart Email.
They need to automate the segmentation of data every night by combining data from these three
data extensions.
How could this be accomplished?

 SQL Query Activity

 Import File Activity
 Data Filter Activity
 File Transfer Activity

Unattempted

If the data is located in several data extensions, only SQL Query can be used to do it.

 58. Question

Northern Trail Outfitters wants to customize a Send Classification to personalize the From Name
and From Email Address. They also need to verify the IP Address used for sending.
Which two tools should be used to create the Send Classification?
Choose 2 answers
  Delivery Profile
 Domain Profile
 Email Profile
 Sender Profile

Unattempted

Send Classifications in Marketing Cloud define parameters for an email job: Delivery Profile
(IP), Sender Profile (From Name and From Email) and CAN-SPAM classification

 59. Question

Northern Trail Outfitters has a new VP of Customer Engagement. They would like certain emails
to come directly from the new VP’s email address.
What is required to send from the new email address?

 Ensure the email address is verified for sending

 Create a new Send Classification for the VP
 Ensure the email address has a valid format
 Create a Delivery Profile with the validated email address

Unattempted

Send Classifications in Marketing Cloud define parameters for an email job (Delivery Profile,
Sender Profile and CAN-SPAM classification)

 60. Question

Northern Trail Outfitters has a large and important email announcing its semi-annual sale. They
want to determine, out of two versions of the email against a sample population, which email
version gets the most clicks. The winning email will be sent to the remainder of the audience.
In which two ways could this be accomplished?
Choose 2 answers.

 Journey Builder
 Audience Builder
 A/B Testing
 Automation Studio

Unattempted
A/B tests are a Journey Builder functionality that allows you to select a winning email and use it
for the rest of the subscribers who have not been used for the test.

Practice Test-3

 1. Question

Northern Trail Outfitters is expanding its current welcome series to a global audience. They plan
on using Journey Builder to automate the campaign.
What functionality is required to implement this campaign?

 Attributes
 Data Extensions
 Automation Studio
 Audiences

Unattempted

Automation Studio is used to execute multi-step marketing and data management activities on an
immediate, triggered, or scheduled basis.

 2. Question

In which three areas could personalization strings be used to customize an email?

Choose 3 answers.

 Email Name
 Preheader
 Email Content
 Template Location
 Subject Line

Unattempted

You can use personalisation strings in the subject, header, pre-header or the body of an email. It
is best practice to assign a default value to a field which you plan on referencing with
personalisation strings, so that, if there is no value/data in the field for a specific customer, the
email will not contain empty/blank spaces (e.g. “valued customer” for first name).

 3. Question
Northern Trail Outfitters’ data model consists of multiple tables, including tables with sendable
data, and tables that relate to subscribers, like purchases, and store location details. The related
tables do NOT contain sendable data.
How should their data be stored in Marketing Cloud?

 Data Extensions
 Data Filters
 Journey Audiences
 Lists

Unattempted

Advanced data features (such as shopping data or store location details) required in NTO are
only possible with DE.

 4. Question

During the holiday season, Northern Trail Outfitters wants to send out receipt-based emails
automatically as soon as a transaction completes, regardless of subscriber opt-in status.
How could this be accomplished?

 Journey Builder and Marketing Send Classifications

 Triggered Sends and Transactional Send Classifications
 Automation Studio and Transactional Send Classifications
 Email Studio batch sends and Marketing Send Classifications

Unattempted

Triggered Send sends an email in response to a subscribers action, as a transaction.

 5. Question

Northern Trail Outfitters wants an upcoming email to include loyalty points available for the
subscriber. Loyalty points are available in a data extension and relate to the subscriber on
SubscriberKey.
How could they achieve this personalization?

 Use AMPscript to do a Lookup()

 Use a Personalization string from the HTML Editor tab
 Use the Einstein Content content block in the email
 Use the %%_subscriberkey%% string in the email
Unattempted

Lookup() function returns the value of a single column from a Data Extension, as Loyalty points.

 6. Question

Northern Trail Outfitters uses data extensions for sending email messages. They need to ensure
when a subscriber opts out, they opt out at a list-level.
What tool should be used?

 Publication Lists
 Email Lists
 Journey Lists
 Data Lists

Unattempted

A publication list is the optimal way to manage subscribers and unsubscribe data, particularly
when segmenting across communication channels and types.

 7. Question

In which two ways could a marketer enhance a welcome series campaign?

Choose 2 answers.

 Send three emails on the first day after sign-up

 Require that the subscriber refer a friend
 Share the email program's value proposition
 Personalize email content

Unattempted

Sending three emails in a day is too much, and to require that the subscriber refer a friend is not
recommended in a wellcome campaigns.

 8. Question

Many Northern Trail Outfitters’ subscribers have purchased from their website and receive
transactional messages for order confirmations, shipping notifications, and more.
What method should they consider to begin sending commercial marketing messages to
subscribers?
  Recreate transactional messages to include all marketing content so subscribers get
both messages in one
 Add links to subscriber profile centers to opt-in to marketing communications in
transactional messages
 Launch an automation to collect everyone who received a transactional message
yesterday and add them to a welcome series
 Begin adding these subscribers to all marketing data extensions and lists

Unattempted

Add links to subscriber profile centers to opt-in to marketing communications in transactional

messages is the best way to add new subscribers according de CAN-SPAM Act.

 9. Question

Northern Trail Outfitters wants to create an email which displays different images based on data
stored in a Sendable Data Extension.
What should they use to meet this objective?

 Profile Attributes
 Data Filters
 Dynamic Content
 Personalization Strings

Unattempted

Dynamic content lets you define attributes to content, making the information your subscribers
receive more relevant.

 10. Question

An A/B send is configured to automatically determine the winner.

What would occur if the test results in a tie?

 Option B is automatically declared as the winner

 The send is canceled and a new send must be scheduled
 Option A is automatically declared as the winner
 A winner must be manually selected

Unattempted
If the winner is programmed as automatic, and there is a tie in the test results, the system will
choose option A automatically to send to the rest of the subscribers. If the winner is chosen
manually, the marketer may choose the winner if there is a tie.

 11. Question

Northern Trail Outfitters is setting up a new business unit. The requirements for the new
implementation have been defined:
Frequent sends of audiences greater than 500k
Daily imports of large data sets, requiring greater import speeds
Triggered send functionality
API use at a later date are planned
Multiple subscriber data sets
What subscriber solution should be recommended?

 Data Sync
 Subscriber Lists
 Data Extensions
 Groups

Unattempted

It is optimal to use Data Extensions when storing more than 500,000 records (lists can be used
500,000-), also, data extensions have faster importer speeds than lists. Triggered send
functionality, API, and multiple subscriber data sets are support by DE.

 12. Question

Northern Trail Outfitters is using a SQL query to segment customers they want to target with a
promotional email send.
What should be used to store the results of the query?

 Publication List
 Filtered List
 Data Extension
 CSV file

Unattempted

To save the results of an SQL query we need a Data Extension. A Publication List cannot save
results.
 13. Question

Northern Trail Outfitters recently sent a re-engagement campaign and were very happy with the
results.
Delivery Rate: 90%
Open Rate: 8%
Click Rate: 7.6%
What statistic is most compelling about this send?

 Email Open Rate

 Delivery Rate
 Click-to-Open Rate
 Click-Through Rate

Unattempted

Click-through rate is very high compared to the Open Rate.

 14. Question

When using a mobile-optimized template, which two items cause the mobile layout to display?
Choose 2 answers.

 A subscriber attribute that dictates a mobile layout preference

 CSS @media queries present in the email HTML
 The email client detection tracking pixel
 The screen size of the device used to view the email

Unattempted

Screen size and CSS code in HTML determine how email will be displayed on a mobile device.

 15. Question

A marketer has been asked to add the brand Instagram account to the primary email template
used for commercial emails.
What would they have to do once the template is updated?

 Emails built from the template will be updated the next time they are sent
 View the properties of emails and click 'Update Email Now'
 Every email will be updated when the template updates are saved
  In the template properties, click 'Update Email(s) Now'

Unattempted

“Once the template is updated”, so the update must be done from the properties of the email.

 16. Question

A marketer is unable to select a particular data extension when trying to do a test send.
How should the data extension be configured?

 Select 'Used for Preview & Test' only

 Select 'Used for sending' and select 'Used for testing'
 Select 'Sendable' and deselect 'Not Testable'
 Select 'Used for sending' and select 'Used for Preview & Test'

Unattempted

A DE that can be used to test send must have both options checked.

 17. Question

A quick analysis of the last week’s hard bounce rates shows a spike in a number of different
domains, with a very low dip in open rates across the sends overall.
Choose 2 answers.

 Ensure the blocked domain records have re-opted in via a separate send.
 Check message content for CAN-SPAM compliance to prevent blocks at other
domains.
 Remove the bounced domains from the sends to not lower IP send scores any further.
 Buy a new list of records to replace the blocked domains and remove those from any
future sends

Unattempted

You need to check the message content (transactional or commercial) in SFMC to comply with
CAN-SPAM Act and prevent ISPs blocks, in addition to check and remove domains with
recurring hard-bounced.

 18. Question
Northern Trail Outfitters wants a marketing email to be deployed to all of their subscribers at a
specific time next week.
Which two ways could they automate the deployment?
Choose 2 answers.

 Use Script Activity in Automation Studio

 Use Triggered Sends in Email Studio
 Use Send Email Activity in Automation Studio
 Use Send Flow in Email Studio

Unattempted

Send Flow and Send Email Activity allow make a email schedulled.

 19. Question

Northern Trail Outfitters is sending a critical notification to members of its rewards program, and
they really want the call-to-action (CTA) to command attention and action to all who receive the
email.
Which two best practices could be used to make the CTA stand out?
Choose 2 answers.

 Use red buttons with black text

 Use visually striking colors
 Use wide borders on buttons
 Use strong verbs and language

Unattempted

Visually striking colors and strong verbs (buy, register…) are recommended for email designs.
Black text with red buttons and wide borders can make reading difficult.

 20. Question

Northern Trail Outfitters imports subscriber affinity data to drive dynamic content in marketing
emails. The affinity data is delivered every 30 minutes via an SFTP file. They want the most
updated affinity data to be used prior to deploying emails.
What automation flow should be employed to ensure the most relevant email content?

 Schedule > File Transfer > Import File > SQL Query
 File Drop > Import File > SQL Query
  File Drop > File Transfer > Import File > SQL Query
 Schedule > Import File > SQL Query

Unattempted

There is a file being drop in the SFTP (regarless of time, in this case 30 minutes) and we need an
‘Import File” activity, not an “File Transfer Activity”.
The correct answer is: File Drop > Import File > SQL Query

 21. Question

Northern Trail Outfitters (NTO) uses Preview and Test in Email Studio as part of their quality
assurance process prior to each deployment. For an upcoming send, a data extension,
zTest_Spring_Sale_Blowout, is created for testing. When NTO searches for the data extension in
the Test Data Extensions tab, they cannot locate the data extension.
Which two attributes of the data extension should be enabled for them to use
zTest_Spring_Sale_Blowout?
Choose 2 answers

 Data extension has one "Primary Key" field selected

 Data extension has "Is Sendable?" selected
 Data extension has Default Values for all fields
 Data extension has "Is Testable?" selected

Unattempted

For to use a data extension for email sends, you must check the “Is Sendable” option, otherwise,
your data extension will merely be a data table, without send possibility. It is also neccesary to
set the column with the subscriber key as the primary key in order to have a unique identifier
within the system.

 22. Question

Northern Trail Outfitters wants to compile a report of Email Metrics across all Jobs deployed in
the last six months and correlate those metrics to single subscribers and their corresponding data
from data extensions.
What should be used to pull this data per the requirements?

 Tracking Extract
 SQL Query Activity
 List Filter
 Scheduled Automation
Unattempted

Tracking Extracts provide granular tracking data for import from Email Studio into external
systems (SendID, ClientID, SubscriberID, SubscriberKey and Email Address)

 23. Question

An email marketer needs a point-and-click tool to create a segment based off of everyone who
lives within a five-mile radius of a specific zip code and to see an accurate count of subscribers
in real time.
What tool would be best used to accomplish this task?

 Data Filters
 Audience Builder
 SQL Query Activity
 Contact Builder

Unattempted

It is not possible to use an SQL Query due to the complexity of the request, since thousands of
orders would have to be created. For this type of complex segments we must use Audience
Builder.

 24. Question

Northern Trail Outfitters’ marketing team has been tasked with setting up a thank you email
personalized with individual subscriber preferences and sent out every time a subscriber makes a
purchase.
Which two functionalities and/or tools are available to set this up?
Choose 2 answers.

 Dynamic Content
 SMS Sends
 Triggered Sends
 HTML Paste Emails

Unattempted

Dynamic Content allow to personalize email and Triggered Send is trigger when a customer
make a purcharse.

 25. Question
A marketer wants to collect new leads at events. They plan to minimize the number of invalid
email addresses added to their subscriber list and validate the quality of the lead.
What method would accomplish this task?

 Create a double opt-in campaign requiring subscribers to confirm their email address
by clicking an initial email to confirm consent.
 Send a welcome email to subscribers within 24 hours with a link to the website, a
link to the terms and conditions page, and a customer service number.
 Ensure those collecting contact info at the account are well trained and know how to
determine interest.
 Add new subscribers to an automated engagement campaign, and then send a series
of welcome emails based on their engagement.

Unattempted

It is email marketing best practice to acquire double opt-in email confirmation in order to verify
the emails addresses being sent to. This will ensures lower bounce rates which will safeguard
your IP address and domain becoming blocked by ISPs (Internet Service Providers) such as
Gmail, Hotmail, etc.

 26. Question

What are three of the most important concepts in optimised email design?
Choose 3 answers.

 Ensure the email renders well on mobile apps

 Segment the email’s target audience
 Included personalisation and dynamic content
 Include an unsubscribe button
 Build email templates with HTML Paste

Unattempted

It is important to build emails with:

– Personalisation strings and dynamic content to optimise the suitability of the design of the
email
– Mobile must render well on multiple devices (in addition to desktop)
– An email can be well made without HTML paste, however, HTML paste can allow a marketer
to provide greater customisation and personalisation.

 27. Question
A marketer needs to update, but not overwrite, a data extension nightly based on data files
received on the SFTP.
What is required for the data to be updated?

 Multiple Primary Keys

 Primary Key
 Send Relationship
 Subscriber Key

Unattempted

Primary Key ensures records are not overwritten when you create an import activity.

 28. Question

Northern Trail Outfitters wants to ensure their customers receive emails about products that
interest them.
Which two options would allow for the creation of personalized emails?
Choose 2 answers.

 Create a static email linked to a landing page which updates weekly with their most
popular products
 Create emails which contain main product options to ensure enough variety is
available for the subscribers
 Develop AMPscript blocks to dynamically pull in products and match them to
subscribers’ interests
 Create dynamic content blocks in Email Studio to pull in products based on the
available data

Unattempted

The purpose of AMPscript is to provide advanced/complex content personalisation based on

attributes and more, beyond the functionality of personalisation strings and dynamic content, that
we can also use to personalize the email based on the interests of the subscriber.

 29. Question

Northern Trail Outfitters wants to automate data feeds into Marketing Cloud, and are trying to
set up data import activities that kick off automatically once a file is placed on the SFTP, on a
recurring nightly basis.
What type of automation could be the driver of this data import setup?
  File Drop Automation
 Data Event Automation
 Scheduled Automation
 API Event Automation

Unattempted

File Drop Automation It is the automation necessary when a process starts once a file arrives at
the SFTP server.

 30. Question

Northern Trail Outfitters’ customer data setup includes data that lives in data extensions, as well
as attributes from the All Subscribers list.
Which two email message tools could be utilized to have both data sets available for use within
the content of a single email?
Choose 2 answers.

 Image Block
 Personalization Strings
 Email-Level tracking analytics string
 AMPscript Lookups

Unattempted

Of the four answers given, only two tools offer the ability to use attributes: Personalization
Strings and AMPscript Lookups.

 31. Question

Northern Trail Outfitters’ has noticed their emails look fuzzy when viewed on new mobile
devices.
What action could their email designer take to ensure crisp images and graphics when viewed on
HD screens?

 Redesign the email to use as few of images as possible to avoid fuzziness

 Save images out at double the size to ensure crispness when scaled down
 Re-export all images as PNGs to ensure they look good on high-resolution screens
 No action is needed as images will appear crisp for most subscribers

Unattempted
Re-exporting images does not solve the problem, as does doing nothing. Using fewer images
might be an option, but it is not the solution. The correct answer is to resize images.

 32. Question

Northern Trail Outfitters uses Content Builder to create all of their messaging. To keep things
organized, a folder structure and naming convention have been applied.
In which two ways could the marketing team keep track of email content?
Choose 2 answers

 Utilize the search functionality to find content

 Archive old files into an archive folder
 Filter content based on content type
 Delete unused or old files regularly

Unattempted

Although deleting and storing little-used files sounds good, the question tells us about how to
track email content, so the correct answer is utilize the search functionality to find content and
filter content based on content type.

 33. Question

Northern Trail Outfitters wants to update the standard headers and footers for all of their email
campaigns to create a more unified customer experience.
Which two considerations should be taken to ensure messages remain CAN-SPAM compliant in
the U.S.?
Choose 2 answers.

 Physical Mailing address and a means of unsubscribing are required

 One click unsubscribe method is required
 Transactional messages do not have the same requirements as Commercial messages
 Unsubscribes must be processed and honored within five days of receipt of the
request

Unattempted

In order to remain CAN-SPAM compliant, you must provide a physically mailing address within
the email. The transactional messages do not have the same requirements as Commercial
messages. A unsubscribe method is required, but not “One click” necessarily.

 34. Question
Once a Measure is created, where could it be leveraged as criteria?

 Within a SSJS activity

 Within a Data Filter
 Within a Data Extract
 Within a SQL Query Activity

Unattempted

We can only use a Data Filter to use a measure according to the set criteria.

 35. Question

A marketer is building a highly personalised email which would need a highly personalised
audience. How would the marketer go about merging data from multiple data extensions into a
single data extensions in order to exclude an undesired population and acquire a specified
population?

 Data Filters
 Filter Activity
 Query Activity
 File Triggers

Unattempted

If we only use one DE we could use filters, but the statement tells us that the data comes from
several, in this case we must use Query Activity.

 36. Question

Northern Trail Outfitters wants a way to quickly view the performance summary of a recent
email send including the send performance, open performance, and inbox activity.
Where could they quickly view an email performance summary?

 The Account Send Summary report in Reports

 The Subscriber Engagement report in Email Studio
 The Overview tab of the recent send in Email Studio
 The Email Performance Over Time report in Reports

Unattempted
Subscriber Engagement report in Email Studio identifies your most engaged subscribers
(parameters: address, delivered, clicked on, clicked to delivered ratio, opened or opened to
delivered ratio).

 37. Question

A marketer is trying to configure a new file drop automation, but the folder is displayed as “In
use” and it cannot be selected.
How could the marketer update the configuration to fit their process?

 Move the folder into the Import Folder

 Change the extension of the file to .csv
 Change the File Drop Set Up to Use a Filename Pattern
 Change the name of the file on the SFTP

Unattempted

The folder is “In use”, not the file, so changing the name or extension does not fix the problem.
Also don’t move the folder to Import Folder.

 38. Question

Why should the length be included for a text field?

 Length defaults to 4GB

 System performance
 Text fields must be filled
 Otherwise the field will have a length of 1

Unattempted

Including the length of fields, in an import/export, helps system performance and task speed.

 39. Question

Northern Trail Outfitters uses a Master Subscriber data extension to manage their subscribers.
They send a monthly educational newsletter as well as a weekly promotional campaign.
How should subscriber preferences be managed?

 Create filters for each communication type and select the resulting data extensions
with the emails during the send
  Create publication lists for each communication type and associate the emails with
these publications lists during the send
 Create Boolean profile attributes for each communication type from which to query
and populate audiences for each send
 Create a suppression list for each communication type and associate the emails with
these suppression lists during the send

Unattempted

A publication list is the optimal way to manage subscribers and unsubscribe data, particularly
when segmenting across communication channels and types.

 40. Question

Northern Trail Outfitters is storing customer data in a data extension that contains all of their
subscribers and the most important information about those subscribers. Subscribers are
identified by a unique field called Customer Number.
How should they avoid duplicate customer numbers being created in this data extension?

 Allow duplicates and merge subscriber records

 Change to a list-based sending model
 Set Customer Number as a Primary Key
 Utilize a third-party tool from AppExchange

Unattempted

Primary Key is unique for each record. It is a unique identifier, and cannot contain null values.
You can have more than 1 primary key, and it uniquely identifies a row in a data extension. It
also ensures records are not overwritten when you create an import activity.

 41. Question

It’s a tool that helps you identify spam triggers in your email content. This feature mirrors the
logic used by spam-filtering software to identify words, phrases, and patterns that are likely to
trigger filters and then recommends a resolution to each identified problem.

 Content Detective
 Validation Tool
 Email Validate
 Send Preview
Unattempted

 42. Question

It’s a web page where a subscriber can control the messages they receive from your organization.
The lists you identify as public in the application are available for a subscriber to opt in to on this
web page.

 Profile Center
 Subscriber Engagement Center
 Subscription Control Center
 Delivery Profile
 Subscription Center

Unattempted

 43. Question

It’s an application that serves as your real-time, direct line to understanding customer data. With
an easy, drag ‘n drop interface you filter your data, providing the many segmentation
possibilities that result in immediate statistics to guide strategic decision making for planning,
tracking, and reporting.

 Contact Profile
 Subscriber Center
 Audience Builder
 Contact Builder

Unattempted

 44. Question

Specifies that a column in one data extension contains the same kind of information as a column
in another data extension or in a subscriber attribute.

 Data Primary Key

 Data Relationship
 External Key
 Send Relationship
 Data Extension Key
Unattempted

 45. Question

Provides statistics for each of your subscriber lists that received the email, for a single email send
during a specified time period.

 Email Performance by List Resport

 Email Sends by User Report
 Email Performance Over Time Report
 Email Performance by Domain Report

Unattempted

 46. Question

It’s an application with a drag-and-drop tool that gives marketers the ability to build multi-step
marketing programs where certain events trigger different actions, for example, data import,
group refresh, send.

 Automation Studio
 Email Studio
 Contact Builder
 Contact Studio

Unattempted

 47. Question

It’s a tool to automatically manage out-of-office replies, auto-replies, and unsubscribe requests
that you receive in response to your email campaigns.

 Reply Mail Monitor

 Reply Mail Automation
 Reply Mail Management
 Reply Mail System

Unattempted

 48. Question
Run this on your mail allow checks:
· The presence of an unsubscribe link
· The presence of a physical mailing address
· Correct syntax for attributes used as personalization strings
· The existence of any content areas defined in the dynamic content rules

 Validation Tool
 Email Validate
 Content Detective
 Send Preview

Unattempted

 49. Question

It’s a tool you can use to create lead capture forms to include in your landing pages.

 Data Collect
 Smart Capture
 Form Capture
 Web Collect

Unattempted

 50. Question

It’s a text field that contains a value that uniquely identifies a subscriber in your system.

 Relationship Key
 Primary Key
 Subscriber ID
 Subscriber Key

Unattempted

 1. Question

Which tool should a marketing team be leveraging when attempting to capture website visitors
information and providing them with the option to make updates to their profiles and publication
preferences?
  Send Log
 Data Filter
 Web Collect
 Subscriber Group

Unattempted

Smart Capture forms are utilised to capture information and store it in a DE or list, whilst web
collect is used when information is subject to change, i.e. preferences, attributes, etc.

 2. Question

A marketer is about to send an email to a list, however, they would like to only send the email to
subscribers who live in Sydney – this data is stored in the ‘region‘ attribute. Which tool would
the marketer use to accomplish this task?

 Audience Builder
 Query Activity
 Guided Send
 Drag and Drop Segmentation

Unattempted

There is no need for a query activity as there is only one source of data (single data list) and it is
derived from a single attribute, therefore, drag and drop segmentation (filters) can be used as
opposed to query activities. Audience builder is used for more complex segmentations.

 3. Question

Which method of storing data allows for a company to store greater than 500,000 records,
conduct data extension audience segmentation, as well as having the option to import data
quickly?

 Data Extensions
 Active Audiences
 Lists and Data Extensions
 Data Tables

Unattempted
It is optimal to use data extensions when storing more than 500,000 records (lists can be used
500,000-), also, data extensions have faster importer speeds than lists. Both lists and DEs can be
used for extension audience segmentation, however, grabbing data from multiple DEs and
combining them into a single DE is much easier.

 4. Question

Which send configurations/types require an “approved“ status prior to the email being permitted
to be sent? (Choose 3)

 Triggered Sends
 A/B Tests
 Scheduled Sends
 Send Previews
 Test Sends

Unattempted

Test sends do not need approvals as they are not being sent to actual subscribers, nor does send
previews as the email is not being sent to anyone for that matter. Answers A, D and E are the
only configuration where emails are being sent to live/active subscribers.

 5. Question

A marketer is sending an email to a data extension. Whilst configuring the data extension, the
marketer linked the Customer ID field on the DE to the subscriber key in their All subscribers
list. What will happen once the marketer sends the email to the DE?

 The email will be sent to the email address stored in All Subscribers if a customer ID
field is found to match a subscriber key
 The email will be sent to the Subscriber Key in All Subscribers
 The email will be sent to the field marked as the Primary Key
 The email will be sent to the email address stored on the Data Extension

Unattempted

In marketing cloud, although an email is being sent to a data extension, if the subscribers within
that DE is found to match up to a subscriber within the All subscribers list, the customer‘s
information in that list will be utilised rather than the DE. Therefore, if the customer ID field is
linked to the subscriber key in the All subscribers list and a customer is found to match a
subscriber key via their customer ID, their information within the All subscribers list will be
utilised rather than their information within the DE (including email addresses and other
attributes).

 6. Question

A marketer is using list-based sending and wants to segment subscribers who have a value of
“EMEA“ in the Region Attribute. What tool will produce this audience?

 SQL Query Activitiy

 Audience Builder
 Send Flow
 Filters

Unattempted

A simple filter is sufficient in this scenario since the data is stored within the one list/DE and it is
merely an attribute being filtered/segmented rather than a proximity.

 7. Question

A marketing team is building an email to a send to a unique segment of one million subscribers.
The subscribers, however, are stored in multiple data extensions. How should the marketing team
go about merging the data in order to send the email to a single data extension?

 Profile Management
 Data Filters
 SQL Query Activities
 File Triggers

Unattempted

Again, because the data is located in several data extensions, only SQL Query can be used to do
so out of these answers.

 8. Question

What benefit is there in marking an attribute as hidden from customers?

 The attribute is not available to subscribers on the Profile Center

 The attribute is not available to other users in the account
 The attribute is not available for CAN-SPAN compliance
  The attribute is not available to store data

Unattempted

All demographic attributes are CAN-SPAM compliant depending on how you use the data. An
attribute can still store data if it is marked as hidden from the customers as you can still upload
data into the data extension or list. Marking an attribute as hidden does not hide it from internal
MC users. Making all other answers incorrect.

 9. Question

A marketing team is using the Import Activity to import a csv file into a data extension. The file
location is the system default File Location: Enhanced FTP. The import has failed and the error
message displayed reads: “File Not Found“. Which two steps should resolve the issue? (Choose
2 answers)

 Use the import Wizard to point to rename the file on the FTP
 Ensure the file to be imported is the import folder on the Enhanced FTP
 Change the file format from “comma separated value“ to “tab delimited“
 Ensure the name of the file in the import Activity matches the file name on the FTP

Unattempted

Unfortunately, when importing a file, there is no drop-down option to select the file, therefore,
when typing in the name of the file, it is important to be exact otherwise the file will not be
found. It is also unnecessary to change the file from comma separated values to tab delimited as
the file type is sufficient either way since both file types are delimited.

 10. Question

A marketer wants to delete subscribers from a data extension if the records are older than 30
days. How should the marketer accomplish this task?

 Use the Mass Delete Wizard to automatically delete any records older than 30 days
from the data extension
 Set a reminder in the Campaign Calender each day to manually delete the records
from the data extension
 Set Data Retention in the Properties of the data extension to delete records older than
30 days
 Use the import Activity in Automation Studio and select the delete records option for
the specified timeframe.
Unattempted

Data retention settings are default off when creating a data extension, however, when turned on,
a marketer can determine the criteria for when a record is to be deleted within the DE, which can
be time-based.

 11. Question

A marketer has just created a sendable data extension and has linked the Customer ID fields as
the Subscriber Key to leverage a unique identifier. What will the send status in all subscribers be
associated with?

 The Email_Address field in the Data Extension

 The Customer_ID field in the Data Extension
 The Email Address Profile Attribute
 The Subscriber ID in a System Data View Table

Unattempted

Because the marketer linked the Customer ID field as the subscriber key, the status will be linked
to the customer ID to ensure the email is sent to the correct subscriber, as well as avoiding
sending the same email to the same subscriber.

 12. Question

A marketer currently sends the same promotional offer every week to new subscribers added to
the data extension. How would the marketer go about making this process more effective?

 A User initiated Email

 A Transactional Send Classification
 A Simple Send Email
 A recurring Send Schedule via Guided Send

Unattempted

As mentioned previously, a guided send is used as a one off send, just as a simple send as well.
A user initiated email can make this process more effective as you can save email send
configurations (target audience, etc) and execute them over and over again with one simple click

 13. Question
What are two ways a company can optimise their email message design whilst still adhering to
email design best practices and ensuring subscribers are receiving the best possible visual
experience possible? (Choose 2)

 Use custom corporate font to match NTO brand

 Style alt text for when images do not display automatically
 Add background colours that match branding
 Make the email completely image based

Unattempted

It is not recommended to make an email completely image based as images, at times, do not
render well on mobile devices. It is also highly NOT recommended to use custom corporate font
as the font may not be supported.

 14. Question

How can AMPscript be used to customise email message design?

 Automate the template creation process

 Automates the flow of creating email messages
 Insert responsive content based on the user‘s viewing device
 Provides advanced content prsonalisation

Unattempted

The purpose of AMPscript is to provide advanced/complex content personalisation based on

attributes and more, beyond the functionality of personalisation strings and dynamic content

 15. Question

Which three features belong to Automation Studio? (Choose 3 answers)

 A/B Test Send Activity

 Send Email
 Wait Activity
 Triggered Send
 Transfer File Activity

Unattempted
A triggered send is a send activity within email studio, whilst an A/B test send does not require
automation studio as the process is already quite automated (choose test segments then have the
system automatically send the winning version). You can, however, send emails via automation
studio, employ wait activities within an automation workflow to allow for customer engagement
with the sent email, and lastly, employ transfer filer activities in order to export a file from your
FTP‘s safehouse to your desktop.

 16. Question

A marketing team is updating a data extension via an import file to add new records, however,
the team is concerned existing records within the data extension might be overwritten as a result
of the import. How should they configure the data extension and import to ensure this does not
happen? (Choose 2 answers)

 Select the update type “Overwrite“

 Select the update type “Add and Update“
 Select the update the “Add Only“
 Ensure the data extension has a Primary Key

Unattempted

A & B are incorrect as the question specifies that only new records are to be added, whilst A & B
involve either update or overwriting existing records. You must also ensure the data extension
has a primary key/unique identifier so that no duplicates are created.

 17. Question

A marketer is building a highly personalised email which would need a highly personalised
audience. How would the marketer go about merging data from multiple data extensions into a
single data extensions in order to exclude an undesired population and acquire a specified
population?

 File Triggers
 Filter Activity
 Data Filters
 Query Activity

Unattempted

Filters cannot acquire and merge information from multiple sources – if it were a single data
extension, a filter could be used, however, since the data is coming from multiple data sources, it
is best practice to utilise a query activity.
 18. Question

A marketing team would like to leverage Smart Capture to acquire new subscribers. The
marketing team would also like to send a follow-up welcome email. What action should the
marketer take when configuring the smart capture form and how would they send the follow-up
email? (Choose 2 answers)

 Add to Data Extension

 Refresh the data filter
 Add a new subscriber to a list
 Send the email via Triggered Send

Unattempted

It is important to specify where the data acquired from a smart capture form will be stored,
otherwise, the smart capture form will be useless when attempting to configure any
activities/emails off that send, such as a triggered email to send a follow-up welcome email.

 19. Question

What is the optimal way to manage unsubscribes based on communication type granted that all
subscribers are stored within a single master data extension?

 Create separate lists or data extensions for each communication type, and create a
filter to segment subscribers into the application lists or data extensions
 Create suppression lists for each communication type, and associate the suppression
list with the email in the user-initiated send definition
 Create a profile attribute or data entension field for each communication type, and
use a boolean value to capture subscriber status
 Create publications lists for each communication type and assocaite the publication
list with the email send in the user-initiated send definition

Unattempted

A publication list helps you manage how subscribers receive several different categories of
emails or SMS messages. For example: sending newsletters, advertisements, and alerts. Each of
these are a different category, so creating a separate publication list for each category would be
the best method.

 20. Question
A marketing team needs to ensure that “Valued Customer“ appears in place of their %%First
Name%% personalisation string incase no data exists for that subscriber within the data
extension. How can the marketer accomplish this task?

 Fill in the source data with “Valued Customer“ for each blank First_Name field
 Make “Valued Customer“ the Default Value for the First_Name field
 Ensure the Nullable box is not checked for the First_Name field
 Mark First_Name as the Primary Key

Unattempted

It is email marketing best practice within Salesforce Marketing Cloud to use default values
incase an attribute is missing data. Of course, this would not make sense for data such as
birthdays and addresses, but specifically, would be ideal for First names, Last names and Aliases.

 21. Question

Which tool within Email Studio enables a marketer to save and execute a send manually?

 User-Initiated Email
 Send Flow
 Send Activity
 Guided Send

Unattempted

A user-initiated email is the optimal way to configure an email send to be used for later sends.
Guided sends and send flow are simpler one off send activities.

 22. Question

A marketer is attempting to design an email which is best suited for mobile devices. Which three
methods should the marketer employ to accomplish this task? (Choose 3)

 Utilise a single column design

 Cut down on content
 Utilise a two-column design
 Keep content Simple and direct
 Place the most important content at the top of the email
Unattempted

Since mobile devices have small screens, it is important to keep content simple and direct
granted that it‘s not easy to read large blocks of text on a small device, however, cutting down
important content is not the solution. Instead, utilise a single column design which will enable
the text size to be larger. Alongside this, it is also best practice to place the most important
content at the top of the email so this is read first by your customers.

 23. Question

What single place in Content Builder would a marketer store CSS used in several Paste HTML
Templates?

 Free Form Code Block

 Code Snippet
 Style Block
 Script Activity

Unattempted

The code snippet tab in HTML view contains the CSS which can be used for multiple Paste
HTML templates.

 24. Question

A marketing team have just finished building an email and would like to test which subject line
would result in higher open rates. How should the team go about configuring the A/B test
options? (Choose 2 answers)

 The best administrator chooses which subscribers to place in each audience

 The test administrator manually selects the version to send to the remainder
 Configure the system to automatically send the winning version to the remainder
audience
 The test administrator selects the desired audience test segment sizes

Unattempted

The tester cannot choose which subscribers to place in the audience, but can choose the segment
sizes (E.G. A: 10% B: 10% Winning: 80%). After a specified time set by the tester, the system
will also automatically send the winning version to the remainder audience.

 25. Question
A marketing team would like to configure an email send in order for the email to be used in an
automated weekly campaign within automation studio, how would they accomplish this task?

 Send Preview
 User-Initiated
 Guided Send
 Test Send

Unattempted

A guided send is used for a one off send to a DE or list. Whilst, test sends and send previews are
not send configurations that lead to emails being sent to subscribers, but are merely used to test
the population of dynamic content.

 26. Question

A marketing manager has requested an attribute named Gender be added to a subscriber list for
promotional segmentation. Which two steps are most important for the marketer to take in the
configuration of the attribute? (Choose 2)

 Select the data type as Text

 Select the attribute as required
 Use binary numbers to identity genders
 Create restricted values

Unattempted

Of course, the terms ‘male‘ and ‘female‘ are texts, therefore, the data type must be of the text
type. Alongside this, it is important to create restricted values via a picklist for ease and to to
avoid typos that may exclude subscribers when filtered for a specific gender. Some of you might
think that “Select the attribute as required“ a step that should be taken, and it is, however – the
question specifies which is the “most“ important step to take. Selecting the correct data type and
creating restricting values far outweighs marking it as required as data cleansing is costly and
those that did not answer the question can have a configured genderless email sent to them.

 27. Question

A company has noticed decreasing open rates, increased bounce rates and reports that emails are
being delivered immediately to a customers spam folder. Which three best practices will help a
company improve its email deliverability whilst still adhering to email best practices? (Choose 3)

 Purchase lists from companies that guarantee users have opted in

  Ensure the spam compliant rate is between 1% and 3%
 Purge old or inactive email addresses.
 Authenticate email sending to distinguish it from spammers
 Encourage subscribers to add the company‘s sending domain to their address books

Unattempted

It is important to purge inactive email addresses and encourage subscribers to add the company‘s
sending domain and to authenticate email sending using SAPs in order to reduce Bounce rates,
spam complains and unsubscribes.

 28. Question

A marketer wants to ensure that the email addresses within their lists are valid, alongside this, the
marketer will also like to make sure customers on a list are positive they want to be subscribers,
how would a marketer go about accomplishing this task?

 Create a double opt-in campaign that requires subscribers to confirm their email
address by clicking a link in an email they receive after subscribing via Web Collect
 Add a new subscribers to an automated engagement campaign, and then send a series
of welcome emails based on their opens and clicks
 Configure Web Collect to return an error message for any email address that does not
conform to standard conventions
 Send a welcome email to subscribers within 24 hours that includes a link to the
website, a link to the terms and conditions page, and a customer service number

Unattempted

 29. Question

A marketing team has created a new onboarding series for customers who have purchased their
first product from the company. Customers were automatically opted in without any consent and
received numerous emails from the company in a single day. The onboarding email series
contained personalised content based on the customers preferences, but requires them to log in to
a seperate landing page in order to opt-out. In this scenario, what best practice was achieved?

 Sending multiple emails in one day

 Opting customers in automatically
 Personalised recommendations
 Preventing customers from opting out
Unattempted

All other answers are other CAN-SPAN uncompliant or useless. The correct answer is
personalised recommendations.

 30. Question

A subscriber has received an email from a publication list/communication they would no longer
like to be a part of. At the bottom of the email, there are three link options to unsubscribe:
“Manage Subscriptions“, “Profile Centre“ and “One-Click Unsubscribe“. If the subscriber clicks
on “One-click“ unsubscribe, what are the two opens given to the subscriber upon being
redirected to the next page? (Choose 2 answers)

 Subscriber can choose which publications to unsubscribe from

 Subscriber can choose to be unsubscribed from all of the company‘s publications
 Subscriber can choose to resubscribe to the list used for the send
 Subscriber can choose to be removed from the data extension

Unattempted

Subscribers cannot choose to be removed from the data extension as that data now belongs to the
company. In order for subscribers to resubscribe to the list used for the send, they must visit the
manage subscriptions page which rather than the one-click unsubscribe link.

 31. Question

A marketing team would like the “From Name“ of a monthly promotional email send to be
mapped to a specific marketing cloud user. Which feature would allow them to accomplish this
task?

 Delivery Profile
 Can-SPAM classification
 Sender Profile
 Content Information

Unattempted

A sender profile is used to identify the “From Name“ used for the email, as well as the “From
Address“ which is most commonly used to ensure the customer does not feel like they are
receiving a computer-initiated email.

 32. Question
A marketer is importing a batch of new subscribers obtained from a campaign to the same data
extension they‘ve been using to collect subscriber info, how can the marketer ensure only new
records are added? (Choose 2)

 Select the update type add and update

 Select the update type Add Only
 Select the update type Overwrite
 Ensure that the data extension contains a primary key

Unattempted

In order to only add new records, the marketer must select the ‘add only‘ option so no records
are overwritten. Alongside this, in order to identify new records, the data extension must contain
a primary key as the primary key serves as a way to uniquely identify rows of data, so no
duplicates are created during the import process.

 33. Question

A marketing team have gathered survey data and realised that a large portion of their subscribers
open emails on their mobile devices, whilst the remaining portion open emails on their desktop.
The marketing team have limited resources and are on a tight schedule so they don‘t want to
spend a substantial amount of time and money developing emails for each environment. How
would they go about designing future emails so that they can render well on both desktop and
mobile?

 Responsive Design
 Mobile-aware Design
 Desktop-centric Design
 Static Design

Unattempted

You might‘ve been inclined to pick responsive design, however, this involves potentially
creating multiple versions of an email – where if the system detects the viewer is on a mobile,
the mobile version will be displayed to them. The question specifies they do not want to spend a
significant amount of time developing for each environment – therefore, mobile-aware design is
the correct answer.

 34. Question

Which two best practices should a marketing team employ in order to meet subscriber
expectations and encourage email engagement/interaction (Choose 2 answers)
  Send multiple emails to a day to keep the brand top of mind
 Set cadence expectations up front with subscribers
 Use subscriber data to dynamically populate email content
 Send generic content to appeal to all audiences

Unattempted

It is email best practice to set frequency expectations early with subscribers and to ensure the
content delivered is personalised using the data they have provided. C is clearly incorrect as it is
always best practice to personalise content, whilst D is also incorrect, as pestering your
customers with emails for the sake of emails leaves a bitter taste.

 35. Question

What happens when a disgruntled subscriber selects the “one–click unsubscribe“ link in the
email you just sent from one of your publication lists?

 The subscriber is automatically redirected to the subscription centre to unsubscribe

from publications
 The subscriber is automatically unsubscribed from all Subscribers at the enterprise
level
 The subscriber is automatically unsubscribed from the business unit from which the
send originated
 The subscriber is automatically unsubscribed from the list from which the send
originated from

Unattempted

According to CAN-SPAM compliance documentation, the “one-click unsubscribe“ link at the

footer of an email must automatically unsubscribe the subscriber from the publication list the
email came from. You cannot redirect them to the subscription centre as that is not a “one-click
unsubscribe“, nor is the subscriber unsubscribed from all publications as that is known as the
“master unsubscribe“ button. The third answer is also incorrect as you cannot subscriber to
business units, but publications, newsletters and so forth.

 36. Question

A marketing team would like to target all their female subscribers in order to send them an email
about mascara promotions. Which feature would allow them to target this demographic segment?

 Filtered Group
 Smart Capture
  Publication List
 List Detective

Unattempted

Filtered groups are an easy way to segment an audience after first filtering a list. The other
answers do not apply and are all incorrect.

 37. Question

A marketing team is attempting to build a single email targeting two different segments: Men
and Women. The marketers are using templates in order to streamline the creation process. How
should they build the email to fit the purpose?

 Create a template-based email using dynamic content

 Create a template and lock content in the template.
 Create multiple versions of the email for loyalty and non-loyalty members
 Create dynamic content with a SQL Query activity

Unattempted

Granted the email is to target to different segments of customers, it is encouraged to use template
based email using dynamic content. It is rarely recommended to make multiple versions of an
email unless using responsive design.

 38. Question

A company is in the process of introducing content builder to their internal marketing team, what
are three key considerations that should be back of mind as they begin using content builder?
(Choose 3 answers)

 Review permissions and roles for users accessing Content Builder

 Focus on creating and importing content for one primary channel
 Import duplicate copies of content for different messages or groups
 Establish a naming convention optimized for search
 Create a folder structure prior to importing assets

Unattempted

It is imperative to create a folder structure prior to importing assets, i.e. Project XYZ 2018 in
order to stay organised. You must also review permissions and roles in order for only the right
business units and people to be able to view content. You should not focus on creating content
for one channel as the point of content builder is for cross-channel functionality. Duplicate
copies are also never recommended since it‘ll clutter your folders.

 39. Question

In which two ways can a company avoid having their emails blocked by ISPs or be marked as
spam by customers in accordance with CAN-SPAM compliance? (Choose 2)

 Include a “Contact us“ link in the footer

 Use animated emojis in subject lines to draw the eye
 Use a clear “from“ name that is easily recognized
 Include a physical mailing addresss of the company

Unattempted

In order to remain CAN-SPAM compliant, you must provide a physically mailing address within
the email and the From name must be clear and traceable.

 40. Question

What type of send configuration/email send is recommended when leveraging transactional

messages for order confirmations?

 Send Flow
 User-Initiated Email
 Triggered Email
 Test Send

Unattempted

Granted the transactional nature of the email dependent on the customer‘s behaviour, triggered
email is the correct answer.

 41. Question

As part of a delivery postage notification automation, a marketing team needs to join data from
the Purchase data extensions with the Courier data extension, which activity would be best to
accomplish this task?

 File Transfer Activity

 Group Refresh
  Filter Activity
 SQL Query Activity

Unattempted

Filters cannot be used in this situation since multiple data extensions hold the data required, they
also cannot join data extensions together. A file transfer activity merely moves files from the
FTP safehouse, which assists this situation in no way. SQL query is the correct answer in any
situation which involves multiple data extensions requiring segmentation.

 42. Question

What are two best practice techniques to ensure a company‘s marketers are utilising content
builder to it‘s full capacity? (Choose 2 answers)

 Plan for content to be used cross-channel, eliminating duplicates

 Optimize the way content is stored with a naming convention
 Import all content up front, rather than piece by piece
 Create folders for each type of uploaded content

Unattempted

The ultimate functionality of content builder is to ensure the right content is available across
channels. Alongside this, Salesforce recommends that a naming convention be thought of first
prior to uploading material in order to stay organised. Creating folders for each type of uploaded
content seems correct, however, you should not create folders for each type of uploaded content,
but rather, folders for specific projects and undertakings containing the content required. It is
also recommended to only upload content you need rather than all up front.

 43. Question

Which feature should be used when attempting to target members based on their engagement
with an email rather than their profile attributes?

 Group Refresh
 Engagement Split
 Email Send Report
 SQL Query Activity

Unattempted
An Engagement split is used when attempting to segment subscribers and members based on
their behaviour towards specific sends, rather than their attributes (where you would use SQL or
data filters).

 44. Question

A marketing team has just sent it‘s first email through marketing cloud, as a result, they would
like to observe the results/data of the email send. Which two pieces of information and data
regarding the performance of an email send can be exported from the Tracking tab in Email
Studio? (Choose 2 answers)

 Performance data on the Overview tab

 Number of clicks from mobile devices
 Subscribers who click on a specific link
 Images showing how the email rendered on different devices

Unattempted

You cannot track how images render on different devices, nor can you track clicks from different
devices. You can, however, track clicks on specific links and overall performance data.

 45. Question

A marketing manager would like to ensure that all emails configured by marketers follow the
company‘s branding and logo guidelines, as well as having consistency in structure and text
allocation. How would the marketing manager accomplish this task?

 Email templates
 Content blocks
 Locked email-design
 HTML paste

Unattempted

Email templates is a sure-fire-way to create consistency within email design. Templates can also
include colours and logos aligned and allocated anywhere in the email and saved for future use
so that any marketer can simply add their own content in. Content blocks may seem like the
correct answer, however, it is an incomplete/partial answer.

 46. Question
A marketing team is disputing whether or not they should use Journey Builder or Automation
Studio for a specific task. What are three benefits of using Journey Builder that Automation
Studio does not have? (Choose 3 answers)

 A/B/N testing as part of the workflow to conduct timing and creative tests
 Criteria setting to segment contacts based on behaviour using SQL
 Goal setting to have the system listen to see if users met the goal
 Extracting data from an Audience data extension for analysis
 Updating or creating Salesforce CRM object records

Unattempted

A) can be also be done in automation studio, therefore, isn‘t a benefit in comparison – and D) is
not possible. You can, however, set goals, update internal salesforce records and A/B test as part
of a journey which automation studio cannot do.

 47. Question

A consultant is deliberating on whether to advise their customer to use Data extensions or Lists
to house their data. The consultant recommended data extensions – which three considerations
did the consultant take into account when recommending data extensions? (Choose 3 answers)

 The company has fewer than 250000 subscribers

 The company has fewer than 15 data points
 The company will be using Journey Builder
 The company needs flexible data storage
 The company is storing product and store data

Unattempted

DEs provide flexible data storage models as oppose to lists. DEs are also recommended when
intending to store 500,000+ subscribers, making D incorrect. Lastly, Journey Builder can only
use DEs, not lists.

 48. Question

A marketer sends an email to a sendable data extension. The data extension has a subscriber
relationship that matches Customer_ID on the data extension to Subscriber Key on the All
Subscribers List. What is a true statement regarding the default email send behaviour for a pre-
existing subscriber?
  The email will be sent to the field marked as the Primary Key
 The email will be sent to the email addresses stored on the data extension
 The email will be sent to the Subscriber Key on the all Subscribers List.
 The email will be sent to the email addresses stored on the all Subscribers List.

Unattempted

Although the email was sent to the data extension, if the customer_id matches the subscriber key
on the all subscribers list, the mail address and all the data stored within the all subscribers list
will be utilised rather than the data stored in the DE.

 49. Question

A marketing firm would like to create mobile friendly emails. The company has the resources to
write the HTML and CSS Code needed to create responsively designed emails. Which option
would add the code that was created outside of the Salesforce Marketing Cloud to the email?

 Text only
 Web Paste
 Template Based
 HTML Paste

Unattempted

With HTML Paste, you can create emails by pasting and editing HTML code. You can either
create HTML code directly in the application or paste HTML from an external editor.

 50. Question

A marketer would like to send an email to subscribers on a subscriber list who live within 5km of
Sydney CBD. Which tool would the marketer use to accomplish this task?

 Data Filter
 Send Classification
 Audience Builder
 Query Activity

Unattempted

Only the audience builder can be used to filter for this complex segmentation. Data filters and
queries can filter on a more surface level, i.e. attributes. However, when attempting to filter for
complex segmentations such as proximity where system-driven calculations need to be made,
audience builder is the most effective tool.

 51. Question

A marketer needs to import a text file and does not have access to the account‘s Enhanced FTP
site. What is the recommended way to import the data?

 Data Extract Activity Interaction

 Manual Data Filter Refresh
 Import Activity Interaction
 Import Subscriber Wizard

Unattempted

A marketer cannot utilise import activity interactions without having access to the FTP account.
A refresh will not import data, making C incorrect, nor would a data extract import data, making
A incorrect.

 52. Question

A marketer is using an import activity on a nightly basis to import subscriber data into a data
extension. Which is a true statement about the import activity? (Choose 3)

 The import activity is under Subscribers in the Email Application

 The file for an import activity can be on a desktop computer
 An import activity can be used in an automation created in Automation Studio
 An import activity can be executed manually
 The File for an import activity must be placed in a folder on a FTP site

Unattempted

You can most definitely conduct import activities without automation studio. A file will always
be placed in the FTP whereby you can use a file transfer activity to move it elsewhere. An import
activity can also be used within automation studio where a file can be imported based on a
schedule or when a file is dropped within the FTP.

 53. Question

A marketer would like website visitors to have the option to opt-into specific publications in
order to receive email promotions, alongside this, the marketer would also like the website
visitors to have access to their profile information in order to make changes? Which tool should
be used?

 Subscriber Group
 Web Collect
 Send Log
 Data Filter

Unattempted

Website visitors do not have access to data filters or send logs as those are internal tools/data.
Subscriber groups do not allow subscribers to choose which publications they would like to be
subscribed to, but is rather a segment.

 54. Question

What type of email send configuration should be used when sending email order confirmations?

 Test Send
 User-Initiated Email
 Guided Send
 Triggered Email

Unattempted

A triggered email should be used when configuring email sends that are transactional in nature,
such as confirming an order or sending shipping notifications about a package to be sent.
Triggered emails are essentially emails dependent on a customer‘s engagement with your
company.

 55. Question

A marketing team uses a data extension in order to track send log information such as: email
addresses used in a send, date and time of the send and the purpose/name of the email for
reporting purposes. After the data has been used for reporting, they no longer have need for the
data in the data extension, however, they would still like to keep the data in an archived data
extension for one year. Which activity should be used to achieve the backup automatically?

 Import File
 Data Extract
 SQL Query
  Filter

Unattempted

A data Extract extracts data out of the org, making this incorrect – whilst an import file imports
data into the org externally, also making this incorrect. A filter cannot be used since the data
across multiple places rather than being within the one data extention (DE), thus, the correct
answer is SQL Query.

 56. Question

What tool is recommended to render personalisation strings, AMPscript and dynamic content in
an email message before sending it to a subscriber?

 Test Send
 Preview and Test
 Send Flow
 List Detection

Unattempted

Preview is used to determine if dynamic content pertaining to personalisation strings and

AMPscript populates correctly as you can cycle through a data extension to observe how the
email will render in the eyes of each and every subscriber.

 57. Question

A company with limited resources uses a single master data extension to store subscriber data.
Upon opting in to receiving communications from a company, the customer will receive yearly
birthday promotions, monthly catalogues and weekly newsletters. What is the most effective way
to manage unsubscribes by communication type?

 Create publication lists for rach communication type, and associate the publication
list on the send definition
 Create a Boolean field for each communication type in the data extension and update
the Profile Centre
 Create separate extensions for each communication type and customise the
subscription page
 Create suppression lists for each communication type and associate the suppression
list on the send definition

Unattempted
A publication is list is the optimal way to store your unsubscribe data, particularly when
segmenting across communication channels and types.

 58. Question

When using Reports in the Marketing Cloud user interface, which three options can be used to
deliver the report to the manager? (Choose 3 answers)

 Text a link to the report

 Email the report
 Save the report as a Snapshot
 Notify the manager with a pop-up
 Save the report to an FTP folder

Unattempted

When sharing reports, you can either take a snapshot of the report, email it or save the file to an
FTP folder – you cannot take control of your manager‘s computer and elicit a pop up, or text a
link to the report since the report‘s storage is not web-page based.

 59. Question

What are three of the most important concepts in optimised email design? (Choose 3)

 Ensure the email renders well on mobile apps

 Included personalisation and dynamic content
 Segment the email‘s target audience
 Include an unsubscribe button
 Build email templates with HTML Paste

Unattempted

It is important to build emails with personalisation strings and dynamic content to optimise the
suitability of the design of the email, alongside this, the mobile must render well on multiple
devices, not just a desktop. Lastly, an email can be well made without HTML paste, however,
HTML paste can allow a marketer to provide greater customisation and personalisation.

 60. Question

A parent company is utilising a Master Subscriber list in a shared data extension to store much of
their subscriber‘s information. A subsidiary of the company has requested access of that list in
order to market to a specific subset of subscribers. How would the marketer go about providing
access to that business unit/subsidiary, but not the others?

 Shared data extension permissions

 Business unit access roles
 Business unit access permissions
 User roles and permissions

Unattempted

Data Extension Permissions is a tool to control business units access to shared data extension in
Email Studio. By checking the box next to a permission, you can enable or disable that
permission.

 61. Question

While testing an email with dynamic content in Content Builder, proofs of five content variations
need to be reviewed directly in the inbox of a marketer‘s quality assurance specialist and the
marketing manager. A data extension named “myTestData“ contains only the variations needed.
Which method should be used to accomplish this task?

 Choose data extension of Contacts and then choose to send “Based on Recipient Test
Data Extension“
 Create a Test data extension that contains the five content variations the two them
members need to validate
 Enter the email addresses to receive proofs and then select the specific records from a
list or data extension whose rendering should be sent
 Enter the email addresses to receive proofs and then choose to send “Based on
Subscriber Preview “MyTestData“

Unattempted

In this scenario it is important to utilise a test data extension specific to the proofs. A may seem
logical, however, the question specifies a data extension was already created an includes the
proofs.

 62. Question

A marketer needs to share specific report results with their manager. Which three methods can be
used to share the report? (Choose 3)

 Send a snapshot of the report

  Save the report to an FTP folder
 Email the report to their manager
 Ping the report to their manager via a pop up on their screen
 Print the report and hand in a hard-copy

Unattempted

 63. Question

Which tool is imperative when attempting to code responsive email designs?

 Anchor Tags
 HTML Paste
 Span Tags
 CSS3 @media Queries

Unattempted

The @media rule is used in media queries to apply different styles for different media
types/devices. Media queries can be used to check many things, such as: width and height of the
viewport.

 64. Question

Which send configuration within email studio can leverage sender profiles? (Choose 3 answers)

 Triggered Sends
 Test Sends
 Simple Automated Sends
 User-Initiated Sends
 Guided Sends

Unattempted

Test sends are used to test if dynamic content has populated depending on subscriber
preferences, so there is no need for a sender profile. Whilst, simple automated sends do not use
send classifications or sender profiles as well.

 65. Question
Which three statements are true features/purposes for leveraging Subscriber Key? (Choose 3
answers)

 Subscriber Key allows an email address to appear multiple times in a list or All
subscribers when populated with a value other than an email address
 Subscriber Key and Primary Key are interchangeable terms
 Subscriber key is a unique identifier for a subscriber, and can be populated with an
email address or another quique value
 Subscriber Key is mapped to a field in a sendable data extension when defining a
Send Relationship
 Subscriber Key determines what update types will be available when importing data

Unattempted

To summarise the three answers, the main purpose for a subscriber key is to uniquely identify
subscribers so that: no duplicate data exists within your DEs or lists and so you don‘t
accidentally send the same email to the same subscriber. You can choose whichever attribute
you‘d like to be the subscriber key (as this is determined by the customer/company utilising
marketing cloud), however, it is recommended the email address or a customer ID is used. A
primary key is not interchangeable with a subscriber key, as a primary key‘s purpose is to
uniquely identify ROWS of data rather than individual subscribers.

Practice Set-5

 1. Question

A sales team would like to send order confirmation email notification to it‘s customers, bearing
in mind, the data required is included in a file which is moved at frequent intervals to a folder
within the company‘s Enhanced FTP Account. How would they go about sending the email?

 Import Activity in Email Studio

 File Drop Starting Source in Automation Studio
 Triggered Email in Email Studio
 File Drop Entry Source in Journey Builder

Unattempted

At first glance, it seems triggered email is the correct answer because of the transactional nature
of the email, however, granted the file is moved to a folder within the enhanced FTP account, it
is absolute necessary to send the notification via the file drop starting source within automation
studio to trigger the send.

 2. Question

What are two characteristics of templates which could assist email configuration/building when
individuals with coding ability are not available to assist with HTML emails. (Choose 2 answers)

 Emails can be formatted for desktop and mobile without extra coding
 Templates provide the ability to create email messages using content blocks
 One template can only be used for one email, maintaining brand standards
 HTML developer are needed to build templates, but not emails

Unattempted

Emails can most definitely be formatted for desktop and mobile without extra coding through
responsive design and mobile optimised templates. Templates can also be configured without
any coding through the use of drag and drop content blocks for images, text and free flow.

 3. Question

After receiving a GDPR “Right to Be Forgotten“ Request from their compliance team, a
marketer must remove a contact from Email Studio. Where should this action be initiated in
Marketing Cloud?

 Contact Builder > All Contacts

 Email Studio > All Subscribers
 Contact Builder > Contacts Configuration
 Administration > Contacts

Unattempted

Deleting an individual from the contact builder or contacts deletes them from the entire org,
whilst, the questions only wants to delete the contact from email studio – which makes D the
correct answer.

 4. Question

A marketing team would like to create a new data extension which would be quite similar to the
configurations of a data extension that already exists. How would they go about creating the new
data extension in the most effective way?
  Create from a Filtered Data Extension
 Create from Template
 Create from New
 Create from Existing

Unattempted

If a data extension‘s configuration is similar to one you would like to make, you can navigate to
the existing data extension and select “create existing from new“ to create another one with the
same configurations

 5. Question

A marketer would like to use personalisation strings to create dynamic content in their emails.
What three things should the marketer understand in order to most effectively utilise this
functionality? (Choose 3)

 Personalisation strings are noted by two sets or double percent symbols

 Personalisation strings are limited to profile attributes
 Personalisation strings are case sensitive
 When using subscriber data, the attribute or field should have a default value
 Personalisation strings can appear in the subject line or body of the email

Unattempted

Personalisation strings are in fact encased by two sets of double percent symbols (%). You can
use personalisation strings in the subject, header, pre-header or the body of an email. It is best
practice to assign a default value to a field which you plan on referencing with personalisation
strings, so that, if there is no value/data in the field for a specific customer, the email will not
contain empty/blank spaces (e.g. “valued customer“ for first name).

 6. Question

A marketing team needs to narrow down millions of data extension records based off of
eCommerce order details in order to create and target appropriate segments. How can this most
effectively be achieved?

 Drag and Drop Segmentation

 Profile Attributes
 Data Extract Activity
  Audience Builder

Unattempted

Audience builder could‘ve been used in this scenario, however, it is much easier to utilise drag
and drop segmentation/filters for less complex scenarios such as the above.

 7. Question

A marketing manager has requested from their email marketing specialist to implement some
techniques on their subject line to increase open rates. Which two best practices should the email
marketing specialist use to make the subject line more effective? (Choose 2 answers)

 Ensure the information in the subject line align with the information in the body
 A/B test the effectiveness of difference subjects
 Ensure the subject line utilises a personalisation string that pulls the customer‘s name
so that the email is more personalised
 Always offer a promotion in the subject line

Unattempted

According to CAN-SPAM, it is best practice for the subject line to be relevant to the info within
the email as deceitfully getting a customer to click on an email is unethical. It is important to
A/B test the effectiveness of different subject lines to maximise customer enticement and to
determine which subject line draws out the readers attention more effectively for the best open
rates.

 8. Question

Which two subscriber audiences can be created by using Measures in a Data Filter? (Choose 2
answers)

 Subscribers who have opened an email in the past 30 days

 Subscribers who have submitted spam complaints in the last week
 Subscribers who have not clicked in the past three months
 Subscriber within a 30-mile radius of a zip code

Unattempted

The measures within Marketing Cloud trace opens, clicks, unsubscribes, bounces, etc – they do
not trace proximity or spam complains (unless using tracking data extract activities).
 9. Question

When purchasing a new IP address in order to serve a different purpose, it is important to specify
clearly which IP address is used for what (e.g. retail vs corporate) – which feature would allow
the Marketing administrator to accomplish this task?

 Sender Profile
 Send Definition
 Send Classification
 Delivery Profile

Unattempted

Delivery profile is used to specifiy which IP address is used depending on the purpose of the
email. Sender profile specifies the email address and from name rather than the IP address. Send
classification does both and also specifies whether the email is commercial or transactional in
nature, however, the question does not request this as delivery profile is sufficient.

 10. Question

A marketer wants to ensure that a first name and last name are always included when importing
new subscribers into their master data extension. How can this task best be accomplished?

 Make the First Name and Last name columns Primary Keys
 Import the Subscriber‘s data with personalisation strings in place of the First and Last
Name
 Assign default values to the First and Last Name
 Ensure the Nullable property is unchecked for the First Name and Last Name
Columns

Unattempted

By ensuring the nullable property is unchecked for the first and last name columns, data will not
be allowed to enter during an import if these fields are not populated.

 11. Question

A marketing team part of a large franchise company ensures that information regarding the
nearest store to the customers are included within the template of its emails. The data extension
containing this information needs to be updated only when store information changes, such as
when a new store opens or an old store relocates. How should this task be accomplished?
  Create an automation to begin when information changes on a store object using a
workflow rule
 Create a file drop automation to initiate when the store‘s data extension is updated
via import
 Create a file drop automation to import the file when placed on the specified
directory on the Enhanced FTP
 Create a scheduled automation to import the file on a recurring basis with store
information

Unattempted

The data extension only need to be updated when data changes, therefore, D is incorrect as a
schedule automation is unnecessary. C is incorrect as there is no such thing as workflow rules in
Marketing Cloud. B is incorrect as an automation is being initiated, however, there is no import
activity associated, making A the correct answer.

 12. Question

A marketing team uses link aliases within their HTML versions of list emails in order to decipher
where clicks occurred most and who clicked on the link. A marketing manager has requested of
their email marketing specialist to find information regarding all the email address of the
customers who clicked on the link “Men‘s Winter Jacket Sale“ in order to target them with an
upcoming promotion. Where can the marketer most easily find this information?

 Tracking Click Activity Tab > Link View

 Tracking job Links Tab > URL ID
 Tracking Click Activity tab > Email Overlay View
 Tracking Overview Tab > Clicks

Unattempted

Link view in the tracking click activity tab provides you with a list of active links within your
email, which you can then click to explore data surrounding: number of clicks, percentage of
total clicks and the email addressed of specific individuals who have clicked the link.

 13. Question

When creating data extensions, what are two steps a marketer should take assuming Subscriber
key is enabled and the data extension will be used for sending email campaigns? (Choose 2
answers)

 Set the column with Subscriber Key as Primary Key

  Relate the Email Address to Subscriber Key
 In Properties, check the “Is Sendable“ option
 Set the Email address column as Primary Key

Unattempted

If intending to use a data extension for email sends, you must check the “is sendable“ option,
otherwise, your data extension will merely be a data table. It is also best practice to set the
column with the subscriber key as the primary key in order to have a unique identifier within the
system.

 14. Question

A company feels they need to increase their subscriber base in order to keep up with their
competitors aggressive email marketing strategy. How should they go about accomplishing the
task whilst adhering to best practices? (Choose 2 answers)

 Have customers opt in to email before they can shop online

 Require customers to provide their email address when calling customer service
 Create an in-store SMS campaign that offers a discount for opting-in
 Ask for an email address when a customer makes a purchase in-store

Unattempted

Creating in-store SMS campaigns and asking for email addressed when customers make a
purchase are regarded as best practice when intending to acquire new subscribers. It is
recommended to utilise these methods by offering incentives, promotional content and discounts
which will entice the customer to provide the email address.

 15. Question

A marketer is currently cleaning a data extension of un-wanted data. The marketing manager has
requested that the marketer places all the old un-wanted data in the same format into another data
extension for archival. What is the first step to accomplishing this task?

 Create a new data extension

 Utilise the Import Wizard to transfer the data over
 Export the data into a CSV file
 Create a data extension from existing data extension

Unattempted
Granted that it was requested the data be transferred over into another data extension in the exact
same format, the first step would be to create another data extension from the existing data
extension which will save a lot of time when configuring the attributes.

 16. Question

A marketer is completing a Send Preview based on a pre-deployment checklist. What task is

validated during the Send Preview?

 Confirm that each content area specified in the dynamic content rules exists
 Ensure subscribers have not unsubscribed pr are undeliverable
 Ensure subscriber status at the time of send is subscribed or bounced
 Identity phrases like “click here“ or “Free!“ that could be marked as spam.

Unattempted

Content detective is used to identify phrases that could be marked as spam, not preview. Send
preview does not ensure subscribers are active or subscribed to the list, but checks if the content
populates the correct content based on their attributes and preferences.

 17. Question

A marketing team has switched over from Classic editor to Content builder, as a result, all their
content was saved to the one folder in order to make the import process seamless. How should
they go about finding all images, content blocks and emails within that folder?

 Rename content to be alphabetical

 Add tags to each piece of content
 Create folder and move content
 Filter based on content type

Unattempted

All three other options are not possible before first finding the content, whereby you would need
to implement a filter to do so.

 18. Question

The marketing team of a car manufacturer are about to send an email regarding the recall of a
specific model car as a result of a faulty airbag, how would they go about sending the emails
slowly throughout the day to avoid the volume of support calls to spike?
  Send Email Activity
 Send Flow
 Send Throttling
 Triggered Send

Unattempted

Send throttling is best practice, whereby, emails are sent at a slower and staggered rate to ensure
support staff are not overwhelmed when new releases go live. Triggered sends do not apply as
the email is not dependent on the customer‘s behaviour.

 19. Question

Which two requirements should a marketer employ when attempting to configure a CAN-SPAM
compliant unsubscribe mechanism? (Choose 2 answers)

 Ensure opt-out mechanisms are operational for at least 30 days post-send

 Process every individual‘s unsubscribe request within 14 business days
 Include an unsubscribe link in the header or footer of emails
 Ask the subscriber to log in to the Profile Centre to confirm opt-out

Unattempted

According to CAN-SPAM, you must process unsubscribe requests within 10 days, you also
cannot require a subscriber to log in anywhere to opt-out of a mailing list.

 20. Question

A marketing team utilises two different systems to manage their email marketing, however, they
would like to maintain updating unsubscribe information between both systems to avoid
receiving spam complaints. How should they go about accomplishing this task?

 Greate a suppression workflow for the unsubscribed accounts

 Import unsubscribes into a data extension, then update status with a query
 Import unsubscribes with the appropriate status into All Subscribers
 Create an automation triggered on unsubscribes from the other system

Unattempted

A is possible, however, this is in quite a roundabout way, especially considering that the
information will be uploaded into a DE. D is correct as the information flows straight through to
the All subscribers list, in the correct form, rather than using SQL to update the status after
importing.

 21. Question

A marketing team leverages a master customer shared data extension to house pivotal data on
their customers. The marketers would like to make the information within this data extension
available to some business units, but not to others. What can the marketing team utilise to restrict
this information from certain business units?

 Manage Data Extension Policies

 Data Extension Sharing Rules
 Shared Data Extension Permissions
 Date/Time Range for Access

Unattempted

Data Extension Permissions is a tool to control business units access to shared data extension in
Email Studio. By checking the box next to a permission, you can enable or disable that
permission.

 22. Question

A marketer would like to grow their subscriber base and acquire potential customers. How could
the marketer accomplish this task?

 Purchase a list of subscribers

 Promote content on social media channels that require an email address opt-in
 Purchase a list of customers
 Require customers to provide an email address before accessing their website

Unattempted

It is not best practice to purchase call-lists as these individuals may not want to receive your
emails, which may result in a high spam complaint rate, as well as a high bounce rate since the
emails are not verified. One of the best ways to acquire subscribers is to promote content on
social media and require email addresses for promotional content as this will entice the
subscriber and result in an opt-in.

 23. Question
A company would like to use another way to uniquely identify it‘s subscribers besides using
email addresses granted that some email addresses can be quite similar. Which tool can be used
to accomplish this task?

 Subscriber Attributes
 System Preferences
 Primary Key
 Subscriber Key

Unattempted

Subscriber Key is a unique identifier assigned to every subscriber to identify a subscriber and
their data within multiple extensions, list and external systems.

 24. Question

A marketer would like to track what type of content receives the most clicks, specifically, they
would like to track all hero images and web banners using the naming convention “Web_Hero“.
Which two methods would determine click behaviour and tracking on these images using this
naming convention? (Choose 2 answers)

 Add “Web_Hero“ to the Tracking Alias field for each link

 Include “Web_Hero“ in the filename for each Hero image
 Include an alias attribute in each anchor tag and populate it with “Web_Hero“
 Include “Web_Hero“ in the Link Tooltip field for each link

Unattempted

Including “Web_Hero“ in the filename for each Hero image is effective, however, it is not
plausible to name content, images and links by the name “Web_Hero“ as this will defeat the
purpose of having a naming convention for the sake of organisation – meaning, this cannot be
correct. Including “Web_Hero“ in the Link Tooltip field for each link is not at all effective in
anyway as the tooltip is merely a popup that offers you a tip when hovering over a piece of
functionality.

 25. Question

A marketer is attempting to write an eye-catching subject line for an upcoming email send. What
are two things the marketer can do to increase the effectiveness of the subject line? (Choose 2)

 Include “RE:, “FWD:“ “etc.“ to get reader‘s attention

 Keep the subject text between 50 to 100 characters long
  Include information relevant to the message in the subject line
 A/B test the effectiveness of different subjects

Unattempted

It is important to A/B test content areas when you can, particularly subject lines as this
determines whether your email is opened or not since it is the first thing your customers see.
Alongside this, it is CAN-SPAM compliant that your subject line aligns with the content within
your email, therefore, it is imperative that you include information relevant to the message in the
subject line. Also, as a measure of best practice, It is important not to include phrases such as
“RE“ and “FWD“ in your subject lines for mass emails as this is a known spam trigger.

 26. Question

A marketing team is currently sending out a welcome email once a customers make a purchase
as part of their onboarding series. The marketing team, however, would like to determine if one,
two, or three welcome emails would result in higher click through rates and engagement. How
would the marketing team most effectively accomplish this task?

 Journey Builder using a Decision Split with three branches

 Automation Studio with three separate Welcome automations
 Journey Builder using a Random split with three branches
 A series of A/B tests to determine the number of emails

Unattempted

This is the perfect use of a journey builder to segment subscribers via email sends, however, it is
important to segment with three branches using a random split since the split is not dependent on
their behaviour (decision split). B & C would require extra configuration and email development
which is not as effective as utilising journey builder.

 27. Question

Which three best practices should a marketer keep in mind while trying to acquire new email
subscribers? (Choose 3 answers)

 Ask for detailed demographic information

 Automatically opt-in all new customers
 Use explicit opt-in for any new web sign-ups
 Tell customers why they want to receive NTO emails
 Set expectations on send frequency and schedule
Unattempted

It is important to set frequency expectations early and to use explicit opt-ins to avoid email
bounces and unsubscribes. It is also important not to ask for detailed demographic information
when FIRST acquiring new subscribers as this will deter them from giving you basic
information.

 28. Question

A Master data extension with approximately 2 million subscribers contains 50 fields used to
collect the information of all its subscribers, including, but not limited to: mailing address,
mobile number and email address. Bearing in mind the data is used for multiple daily email
campaigns, how would they go about updating the data?

 A file drop automation to execute an import every time a record is updated or added
 A scheduled automation to import a nightly file of updated or changed records
 A scheduled automation to import a file containing all of their subscribers
 A scheduled automation to occur every 15 minutes to ensure the data is current

Unattempted

It would be an import speed nightmare to upload 1 million records every 15 minutes or when a
change is made to one of them, while rules out B & C – A does not address as it imports a file
with all subscribers rather than those pertaining to the DE

 29. Question

An email marketer needs a point-and-click tool to create a segment based off of everyone who
lives within a five-mile radius of a specific zip code and to see an accurate count of subscribers
in real time. What tool would be best used to accomplish this task?

 Audience Builder
 SQL Query Activity
 Contact Builder
 Data Filters

Unattempted

Neither SQL query or Data filters can be used in this scenario given the complexity of the
segmentation request, being, everyone who lives within an X mile radius of a location – you
would have to create thousands of IF-THEN statements in order to acquire that data using filters
of queries.
 30. Question

A marketing team sends order confirmations to customers who have made online purchases.
Which feature should the marketing team leverage in order to meet the “Transactional“ CAN-
SPAM requirements?

 Send Classification
 Delivery Profile
 Send Definition
 Send Profile

Unattempted

In order to configure the nature of the email (whether transactional or commercial), send
classification must be configured.

 31. Question

An amateur marketer is tasked with creating an email for an emerging campaign. Which two
methods can the marketer utilise best to create the emails? (Choose 2)

 HTML Paste
 Image Blocks
 Text Blocks
 Email Templates

Unattempted

Although text blocks and image blocks seem like the correct answer, these answers fall under
content builder, which in turn, falls under email templates – meaning, email templates would be
a better answer since it incorporates the both of them. HTML paste is of course, the second way
to create emails.

 32. Question

A marketer wants to automate the overwrite process of the content within a data extension on a
weekly basis. How would the marketer accomplish this task using automation studio?

 Create an import using the Import Wizard in Automation Studio

 Create an import Activity and execute it every Friday
 Create an import Activity to use in a workflow in Automation Studio
  Create an import activity using the import Wizard in the Email Application

Unattempted

True, an import activity can be executed manually, however, the question specifies that the
process needs to be automated – ruling out the answer of executing an import activity every
Friday. Regarding the other two answers, the import wizard cannot be used to accomplish this
task. It is best practice to create an import activity and include it in an automation.

 33. Question

A marketer needs to update the sender name and email address based on the sales representative
associated with an account. The data is stored in multiple data extensions. How would they go
about accomplishing this task? (Choose 2 answers)

 AMPscript Loopup
 Personalization Strings
 Delivery Profiles
 Sender Profiles

Unattempted

Personalisation strings generally populate attribute-related data rather than sales representative-
related data. Delivery profiles have nothing to do with sender names and email addresses, but IP
addresses and domain configuration – thus C & D are correct.

 34. Question

A marketing team is using a Smart Capture form on a CloudPage landing page to capture
registrations to it‘s opening event within a data extension. The marketing manager has requested
that a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to
an external SSH File Transfer Protocol. Which automation configuration sequence should be
used to accomplish this task?

 Schedule Starting Source > Data Extract Activity > File Transfer
 File Drop Starting Source > SQL Query Activity > File Transfer Activity
 File Drop Starting Source > Data Extract Activity > File Transfer Activity
 Schedule Starting Source > SQL Query Activity > File Transfer Activity

Unattempted
There is no file being drop in the SSH FTP as the Smart Capture functionality automatically
uploads and updates the data, which rules out the file drop starting source (C & D). There is also
no need to use a SQL Query Activity since no data is being segmented and the process is being
automated using automation studio, thus, B is correct.

 35. Question

A marketer is designing email for mobile devices. Which three design best practices would the
marketer use? (Choose 3 answers)

 Stack the content in a single column

 Design with the most important content at the top
 Keep content simple and direct
 Cut content to make the message fit above the fold
 Use image-based text for hero graphics

Unattempted

When designing for mobile devices, it is important to stack the content on the top and in a single
column granted the navigational system of a mobile device is scroll-intensive in nature. It is also
important to keep the content simple and direct since the small screen can only deliver so much
content.

 36. Question

A marketer has created an email metric report displaying the last 6 months of campaigns. Which
three options can be used to deliver the report to the manager? (Choose 3 answers)

 Send a notification to pop up in Marketing Cloud

 Email the report
 Send a test send of the report via guided sends
 Save the report as a Snapshot
 Save the report to the FTP

Unattempted

You can not send an analytics report to other marketing cloud users via a guided send in Email
Studio. Marketing Cloud also does not have a pop-up notification functionality to notify other
users of a report. However, it possible to send the report via email, save a snapshot of the report
and save the report to the FTP for other Marketing Cloud users to view. Refer this article for
more info: https://help.salesforce.com/articleView?
id=mc_co_marketing_cloud_sends_to_campaigns_or_reports.htm&type=5
 37. Question

A marketing team is storing customer data in a data extension that contains all of their
subscribers and the most important information about those subscribers. Subscribers are
identified by a unique field called Customer Number. How should the marketing team ensure
duplicate customer numbers are NOT created in this data extension?

 Allow duplicates and run a automation to merge the fields

 Change to a list-based sending model
 Set Customer Number as the Primary Key
 Utilise a third party tool from AppExchange

Unattempted

A Primary Key determines whether the system considers this field to be the primary key of the
table. If you select this checkbox, the system requires a unique value so it can use this field to
uniquely identify a row. If you select this checkbox for more than one column, then the
combination of the values in the columns must be unique. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_es_create_data_extension_classic.htm&type=5

 38. Question

A marketer is importing a batch of new subscribers obtained from a campaign to the same data
extension they‘ve been using to collect subscriber info, how can the marketer ensure only new
records are added? (Choose 2)

 Select the update type Overwrite

 Ensure the data extension contains a Primary Key
 Select the update type Add only
 Select the update type add and Update

Unattempted

To ensure only new records are added to a Data Extension the Data Extension needs a primary to
identify what these new records are. If the data extension contains the same primary key records
in the data import file these records will be ignored during the importing. In order to ensure only
new records are added, the update type Add Only needs to be selected. Refer this article for more
info: https://help.salesforce.com/articleView?
id=mc_es_import_data_extension_classic.htm&type=5

 39. Question

Once a Measure is created, where could it be leveraged as criteria by a marketer?

  Within a Data Extract
 Within a Data Filter
 Within a SQL Activity
 Within AMPscript activity

Unattempted

A measure is a unit of subscriber behavior that you define in Email Studio. Some examples of
measures include: Total opens in last 30 days, Total click-throughs in the last 30 days and Hard
bounces in the last month. After you create a measure, you can include the measure as criteria in
a data filter to segment a subscriber list using the measure. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_es_measures.htm&type=5

 40. Question

A marketer wants to automate the overwrite process of the content within a data extension on a
weekly basis. How would the marketer accomplish this task using Automation Studio?

 Create an Import Activity using the import Wizard and schedule the wizard to run
every Friday
 Create an Import Activity in Email Studio and a Journey on a weekly basis to update
the Data Extension
 Create an export activity and run the activity in Automation Studio
 Create an Import Activity to use in an Automation Studio Workflow

Unattempted

Import Activities allow you to use a file to update a subscriber list or data extension in
Automation Studio. The Automation can then run on a schedule or be set to run on a file drop of
the FTP. If the file you are importing is encrypted or compressed, you can use a file transfer
activity to prepare the file for import. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_as_use_an_import_activity.htm&type=5

 41. Question

A marketer is attempting to write an effective subject line for an upcoming email send. What are
two things the marketer can do to increase the effectiveness of the subject line? (Choose 2)

 Include words like “FREE“ and “CHEAP!“ in the subject Line

 Include information that is relevant to the content of the email
 A/B Test the effectiveness of different subject lines
  Keep the subject line under 25 characters

Unattempted

Marketers should A/B test subjects to ensure they are optimised correctly. A/B Testing tools
within Email Studio allow marketers to easily test the effectiveness of different subject lines. It is
also best practice for spam reasons to ensure the Subject Line is relevant to the content of the
email. Refer this article for more info:
https://www.salesforce.com/products/marketing-cloud/best-practices/testing-email-subject-lines/

 42. Question

A marketing team needs to narrow down a data extension that contains 750,000 records based on
a coupon voucher field, in order to create and target appropriate segments for retargeting
purposes. How can this most effectively be achieved?

 SQL Query
 Data Filter
 Journey builder Decision Split
 Profile Attributes

Unattempted

Data filters can be used to segment and filter single data extensions. The data filter would be
querying the coupon field to equal or contain a specific value. This filtered data extension can
then be used as a sendable data extension or used in advertising audiences for retargeting
purposes. Refer this article for more info: https://help.salesforce.com/articleView?
id=mc_es_create_data_extension_data_filter.htm&type=5

 43. Question

A marketer would like to use personalisation strings to create dynamic content in their emails.
What three things should the marketer understand in order to most effectively utilise this
functionality? (Choose 3)

 Personalisation strings are limited to profile attributes

 When working with personalisation strings the marketer should consider if the field
will be null
 Personalisation strings are case sensitive
 Personalisation strings are surrounded by double percentage symbols
 Personalisation strings can be used in subject lines and email content
Unattempted

Personalisation strings are identified by two sets of double percent symbols. %%First_Name%%.
You can use personalisation strings in the subject lines, pre-headers or the body of an email. You
also need to consider what will display if the subscriber does not have data available, therefore
default values should be used. In the potential use case, that default values are not possible a
solution implemented using more advanced AMPscript. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_es_personalization_strings.htm

 44. Question

Why should the length be included in a text field?

 If no length is set the default length is 122 Characters

 There is no setting for text field length
 Text fields can not be null
 System Performance

Unattempted

System performance can be impacted if the appropriate data length is not selected. Doing so
reduces the amount of work necessary to store and retrieve data from your data extensions.
Precisely constructed data extensions help to avoid inefficient data storage which can degrade
system performance. Refer this article for more info: https://help.salesforce.com/articleView?
id=mc_es_best_practices_data_extensions_query_activities.htm&type=5 Question 43: Skipped

 45. Question

A marketing manager would like to ensure that all emails configured by the team follow the
company‘s branding and logo guidelines, as well as having consistency in structure and text
allocation. How would the marketing manager accomplish this task?

 Content Blocks
 Dynamic Content
 HTML Paste
 Email Templates

Unattempted

Email Templates allow for consistency throughout emails. Email templates include headers and
footers, Brand logos and Colours. While also giving the marketer the ability to edit what content
is then included in the email. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_ceb_create_templates.htm&type=5
 46. Question

What are two best practice techniques to ensure a company‘s marketers are utilising content
builder to its full capacity? (Choose 2)

 Import all content up front rather then piece by piece

 Plan for content to be used cross-Channel, Eliminating duplicates
 Create folders for each type of uploaded content
 Optimise the way content is stored with naming conventions

Unattempted

To ensure Content Builder is being used to its full capacity, content should be stored for multi-
channel use, this reduces the need for duplicate content and confusion. Further to this Content
Builder has search functionality which is very helpful when you start storing lots of content.
Therefore an optimised naming content is recommended to easily search and find content. Refer
this article for more info: https://help.salesforce.com/articleView?
id=mc_ceb_content_builder.htm&type=5

 47. Question

A marketer wants to delete subscriber data from a non sendable data extension if the records are
older then 7 days. What method should the marketer use to accomplish this task?

 Set data retention in the properties of the Data Extension to delete records older then
7 days
 Export the Data Extension each day and re import the new file using the import
Wizard
 Set a reminder to manually delete the records each data
 In Automation Studio, set up a filter to filter out the records each day

Unattempted

Data retention settings are default off when creating a data extension, however, when turned on,
a marketer can determine the criteria for when a record is to be deleted within the DE, which can
be time-based. However, It is not possible to add Row Based Retention after the fact and this
will require the creation of a new Data Extension. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_es_manage_de_policies.htm&type=5

 48. Question

How can AMPscript be used to customise email message design?

  Predict the best time to send an email
 Automate Email Sends
 Advanced peronalised content
 Responsive email design for mobile devices

Unattempted

AMPscript is a powerful Marketing Cloud scripting language that allows emails to be hyper-
personalised. Marketing Cloud scripting languages allow you to personalize landing pages,
create applications, construct cross-channel templates/layouts, and work with messaging
functions on the Marketing Cloud platform. Refer this article for more info:
https://developer.salesforce.com/docs/atlas.en-us.mc-programmatic-content.meta/mc-
programmatic-content/index.htm

 49. Question

A marketer needs to merge multiple data extensions into one sendable Data Extension for a
personalised email campaign. How should the marketer merge the Data Extensions together for
the email campaign?

 Data Filters
 Merge field AMPscript function
 Filter Activity
 SQL Query Activity

Unattempted

Data Filters and Filter activities allow you to segment data from data extensions. However, they
do not allow you to merge/combine two data extensions to one. As the data is stored in multiple
sources SQL Query is needed to merge the data extensions together. Refer this article for more
info: https://help.salesforce.com/articleView?id=mc_as_using_the_query_activity.htm&type=5

 50. Question

A marketing team has a large and important email announcing its annual sale. They want to
determine, out of two versions of the email against a sample population, which email version
gets the most clicks. The winning email will be sent to the remainder of the audience. How
should this be accomplished?

 Email Metrics
 Audience Builder
  A/B Testing
 Journey Builder

Unattempted

A/B Testing is a feature that is available with in Email Studio. It allows marketers to track which
version receives the highest unique open rate or highest click-through rate and send that version
to all remaining subscribers. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_es_ab_testing.htm&type=5

 51. Question

A parent company utilises a Master Subscriber list in a shared data extension to store much of its
subscriber‘s information. A subsidiary of the company has requested access to that list in order to
market to a specific subset of subscribers. How would the marketer go about providing access to
that business unit/subsidiary, but not the others?

 Business unit access permissions

 User Roles and Permissions
 Business Unit access roles
 Shared data extension permissions

Unattempted

Data Extension Permissions is a tool to control business units‘ access to shared data extensions
in Email Studio. By checking the box next to permission, you can enable or disable that
permission. Refer this article for more info: https://help.salesforce.com/articleView?
id=mc_es_shared_data_extensions.htm&type=5

 52. Question

Where in Content Builder would a marketer store CSS used in several Paste HTML Templates?

 Content Block
 Script Activity
 CSS Block
 Code Snippet

Unattempted

Code snippets can be used in Marketing Cloud Content Builder to save reusable bits of CSS,
HTML and AMPscript. Code snippets behave like content blocks but are different because they
do not include an extra HTML table that wraps the content. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_ceb_create_code_snippet.htm&type=0

 53. Question

A marketing team is about to send an email regarding the changes in their return policy, how
would they go about sending the emails slowly throughout the day to avoid the volume of
support calls to spike?

 Filter the send into multiple data extensions

 Send Throttling
 Journey Builder Wait Activity
 Send Flow Count

Unattempted

Send Throttling sends emails during the hours you specify every day, starting the day you send
the email, until all emails send. For Example, if you are sending 500,000 emails you can select
100,000 per hour over the space of 5 hours. Refer this documentation for more info:
https://help.salesforce.com/articleView?id=mc_es_send_throttle.htm&type=5

 54. Question

A marketer wants to preview an email campaign containing personalisation strings, AMPscript,

and dynamic content before sending it to a subscriber. How can the marketer accomplish this
task?

 Send Flow
 Preview and Test (Subscriber Preview)
 Guided Sent
 Seed list

Unattempted

Test and Preview – To view an email with AMPscript and personalization strings rendered select
a list, group, data extension, or audience then select a subscriber. The email will then render for
that selected subscriber, you can click through each subscriber to view the different versions of
the email. Refer this article for more info: https://help.salesforce.com/articleView?
id=mc_es_perform_subscriber_preview_test_send.htm&type=5

 55. Question
A marketer needs to update, but not overwrite, a data extension on a nightly basis. The new file
is placed on the SFTP with updated records. What is required for the data to be updated?

 Send Relation
 Primary Key
 Subscriber Key
 Multiple Primary Keys

Unattempted

In order to update existing records within a data extension, the new file must contain a primary
key that matches the existing records within the data extension. The import updates the records
to match what is in the import file. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_es_import_data_extension_classic.htm&type=5

 56. Question

A marketer is using an import activity to import subscriber data into a data extension on a nightly
basis. Which are true statements about the import activity? (Choose 3)

 Import activities can be found under Email Studio > Contact Builder
 Import Activities can be automated using Automation Studio
 The file for an import activity must be placed in a folder on the FTP site
 The file for an import activity can be stored in a Data Extension
 Import activities can be executed manually

Unattempted

Import Activities can be automated using Automation Studio with a number of scheduling
methods. The file needs to be placed on the FTP for the Import Activity to run correctly.
Important Activities can also be run manually if the need for an automation is not required. Refer
this article for more info: https://help.salesforce.com/articleView?
id=mc_as_use_an_import_activity.htm&type=5

 57. Question

A marketing team has purchased two IP addresses for internal and external email
communications (Commercial & Corporate) – which feature would allow the Marketer to change
between the Commercial & Corporate IP addresses?

 Delivery Selection
  Delivery Profile
 IP Delivery Selection
 Send Relationship
 Sender Profile

Unattempted

Delivery Profiles are where a marketing cloud user can indicate the IP address from which the
email is sent, as well as the header and footer. The marketing cloud user selects a delivery profile
when they create a send classification. They can override the delivery profile on the send
classification when you include the send classification in a message interaction. Refer this article
for more info: https://help.salesforce.com/articleView?id=mc_es_delivery_profiles.htm&type=5

 58. Question

A marketer is attempting to design an email that is optimised for mobile devices. Which three
best practices methods should the marketer use to achieve this? (Choose 3)

 Implement a vertical layout of email content

 Place the most important content at the top of the email
 Reduce Call to Actions
 Reduce content to only 3 content blocks
 Utilise single column design

Unattempted

It is important to consider how emails will render on mobile devices. Therefore it is a

recommendation to follow email marketing best practices when designing your email. Placing
the most important email at the top to ensure it is seen by the subscriber. Due to mobile devices
being narrower then desktop it recommended using a vertical/ single column layout rather than a
horizontal/ double column layout. Reduces the number of call to actions is NOT best practices
for optimising emails for mobile. Refer this article for more info:
https://www.salesforce.com/au/products/marketing-cloud/best-practices/email-design-best-
practices/

 59. Question

A new Marketing Cloud customer has not yet completed the IP ramp-up process. Which two
activities should they focus on? (Choose 2)

 Sending to small volumes

  Sending messages to leads collected at events
 Sending to engaged subscribers
 Sending reengagement messages

Unattempted

Salesforce Marketing Cloud recommends that you focus on sending small volume sends to your
most active and engaged subscribers during this critical period since it can be the initial basis for
the ISPs to determine your sender IP addresses sending reputation. Refer this article for more
info: https://help.salesforce.com/articleView?id=mc_es_ip_address_warming.htm&type=5

 60. Question

An Electronics company has three data extensions used for a nightly Abandoned Cart Email.
They need to automate the segmentation of data every night by combining data from these three
data extensions. How could the marketing team accomplish this?

 Data Filters
 Import Activity
 File Transfer Activity
 SQL Query Activity

Unattempted

SQL Queries are used to retrieve complex queries where data filters are not a possible solution to
retrieve data. SQL queries have the ability to retrieve data from multiple different data
extensions using complex criteria. Further to this SQL Queries can be used in SQL Activities
within Automation Studio. This would allow the Electronic‘s company to automate the nightly
abandoned cart segmentation and email send using Automation Studio. Refer this article for
more info: https://help.salesforce.com/articleView?
id=mc_as_using_the_query_activity.htm&type=5

 61. Question

A marketer wants to store Last Name in a data extension. How should the text file be defined?

 String(100)
 Varchar(100)
 Char(100)
 Text(100)
Unattempted

The correct data type of First/Last Names is Text(100). Text fields can be a combination of
letters, numbers, and spaces. Up too 4000 characters. It is important to select the correct data
type for each field as this can impact system performance. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_es_data_extension_data_types.htm&type=5

 62. Question

A marketer is cleaning a data extension of un-wanted data. The marketing manager has requested
that the marketer places all the old un-wanted data in the same format into another data extension
for archival. What is the first step to accomplishing this task?

 Duplicate the Data Extension using the Duplicate Function

 File Transfer Activity
 Create a new Data Extension
 Create a new Data Extension from existing

Unattempted

In order to transfer the data in the same format, the marketer must first create a Data Extension
using the same format. This is easily possible by selecting the “From Existing“ from the drop-
down menu when creating a new Data Extension. This selection formats the Data Extension with
the same fields and data types from the existing Data Extension and saves the marketer time.
Refer this article for more info: https://help.salesforce.com/articleView?
id=mc_es_create_de_from_de.htm&type=5

 63. Question

Which method of storing data allows for a company to store greater than 500,000 records,
conduct data extension audience segmentation, as well as having the option to import data
quickly?

 Data Extensions
 Lists and Data Extensions
 Publication Extensions
 Data Import Activity

Unattempted

Data Extensions are recommended when storing greater than 500,000 records. Data Extensions
also have other benefits such as faster import speeds, while allowing advanced segmentation
using data filters. Lists can be used for records less than 500,000. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_es_list_versus_data_extension.htm&type=5

 64. Question

A marketer wants to create an email that displays different images based on data stored in a
Sendable Data Extension. What should they use to meet this objective?

 Data Filters
 Profile Attributes
 HTML Scripts
 Dynamic Content

Unattempted

Dynamic content lets you create personalised emailed based on attributes in a Data Extension,
making the information your subscribers receive more relevant. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_ceb_dynamic_content.htm&type=5

 65. Question

A marketer wants to ensure that a first name is always included when importing new subscribers
into their master data extension. How can this task be accomplished?

 Ensure the nullable tick box is not selected for the First Name field when setting up
the Data Extension
 Ensure the nullable tick box is selected for the First Name field when setting up the
Data Extension
 Assign default values when setting up the Data Extension
 Make the First Name field a primary key when setting up the Data Extension

Unattempted

Ensuring the Nulled tick box is NOT selected does not allow the field to be left empty. Data will
not be recorded if the field is left blank. Therefore every time a new record is added the first
name field will have to have a value to be accepted. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_es_create_data_extension_classic.htm&type=5

Practice Set-6
 1. Question

A marketing team would like the From Name of a monthly promotional email send to be mapped
to a specific marketing cloud user. Which feature would allow them to accomplish this task?

 Delivery Address
 Subscriber Preview
 Sender Profile
 Profile Center

Unattempted

A sender profile within Marketing Cloud Setup specifies the From information for a send in a
central location. Marketing Cloud Email reuses that information across multiple sends without
requiring selection each time. The sender profile contains the name and address that the message
appears to be from in the subscriber‘s email client. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_es_sender_profile.htm&type=5

 2. Question

A marketer would like to grow their subscriber base and acquire potential customers. How could
the marketer accomplish this task?

 Purchase a list of customers

 Require customers to provide and email address before accessing their website
 Purchase a list of subscribers
 Promote valuable content across socail studios that require an email address opt-in

Unattempted

Promoting valuable content on social media is a great way for marketers to grow that subscriber
base. Using tools such as advertising audiences, smart capture form and data extensions a seemly
customer experience. Refer this article for more info:
https://trailhead.salesforce.com/en/content/learn/modules/mr-email-marketing-strategies/mr-ems-
acquire-new-subscribers

 3. Question

A marketing team needs to ensure that “Valued Customer“ appears in place of their %
%First_Name%% personalisation string if no data exists for that subscriber within the data
extension. How can the marketer accomplish this task?
  Make “Valued Customer“ the default value when setting up the Data Extension
 Tick the nullable box when setting up the data extension
 Filter these subscribers out of the Email Send
 Ensure the First Name field is the primary key when setting up the Data Extension

Unattempted

You can specify a default value for fields when setting up a Data Extension, the Default Value is
then used for all records who do not have a value entered for the field during an import. Refer
this article for more info: https://help.salesforce.com/articleView?
id=mc_es_subscriber_attribute_properties.htm&type=5

 4. Question

A marketer wants to collect new leads at events. They plan to minimize the number of invalid
email addresses added to their subscriber list and validate the quality of the lead.

 Send a welcome email to subscribers within 24 hours with a link to the website, a
link to the terms and conditions page, and customer service number
 Add new subscribers to an automated engagement campaign, and then send a series
of welcome emails based on their engagement
 Create a double opt-in campagin requiring subscribers to confirm their email address
by clicking an initial email to confirm consent
 Ensure those collecting contact info at the account are well trained and know how to
determine interest

Unattempted

Creating a double opt-in campaign requires your subscribers to confirm their email address by
clicking a link in an email they receive after subscribing. Requiring your subscribers to double
opt-in ensures that the subscribers on your list want to be there, minimizes the number of invalid
email addresses on your list, and adds a level of security you didn‘t have before. Refer this
article for more info: https://help.salesforce.com/articleView?
id=mc_es_double_optin_classiclist.htm&type=5

 5. Question

A marketer has been tasked with setting up a thank you email personalised with individual
subscriber preferences and sent out every time a subscriber makes a purchase. Which two
functionalities and/or tools are available to set this up? (Choose 2)

 HTML Paste
  Triggered SMS Sends
 Triggered Sends
 Dynamic Content

Unattempted

To be able to accomplish this task the marketer would use a Triggered Send Email when a
subscriber makes a purchase, dynamic content would then be used to display personalised
individual subscriber preferences. Triggered SMS sends are not required for this task as the
question asks‘s for a personalised email. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_es_triggered_emails.htm&type=5

 6. Question

A marketing team would like to send postage confirmation details via an email notification to its
customers once postage has been booked for their order, the data required is included in a file
which is moved at frequent intervals to a folder within the company‘s Enhanced FTP Account.
How would they go about scheduling the email in Automation Studio?

 File Drop Journey Builder

 Email Studio Guided Send
 File Drop Automation Studio
 Triggered Send

Unattempted

As the file, the file is dropped on the Salesforce FTP on a frequent cadence. The marketing team
would set the schedule of the Automation in Automation Studio to run on a File Drop. The file
drop location and other details need to be defined in Automation Studio. Refer this article for
more info: https://help.salesforce.com/articleView?
id=mc_as_define_a_triggered_automation.htm&type=5

 7. Question

In which three areas can personalization strings be used to customise an email? (Choose 3)

 Subject Line
 Email Name
 Email Content
 Pre Header
 Template Location
Unattempted

Personalisation strings lets you insert subscriber attributes, such as subscriber name, into your
emails. Personalisation strings can appear in the subject line, preheader, or in the content of the
email. Refer this article for more info: https://help.salesforce.com/articleView?
id=mc_es_personalization_strings.htm&type=5

 8. Question

A marketing team is setting up a new business unit. The requirements for the new
implementation have been defined: Frequent sends of audiences greater than 500k, Daily imports
of large data sets, requiring greater import speeds, Triggered send functionality, API use at a
later date is planned and Multiple subscribers data sets. What subscriber solution should be
recommended?

 Data sync
 Data Extensions
 Groups
 Subscriber Lists

Unattempted

There are two different methods to store and segment subscriber data within Marketing Cloud:
Lists and Data Extensions. Lists have limited functionality, whereas Data Extensions provide full
flexibility to store and relate subscriber information. Data Extensions is the correct solution
based on the requirements of the marketing team. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_es_list_versus_data_extension.htm&type=5

 9. Question

An amateur marketer is tasked with creating an email for an emerging campaign. Which two
methods can the marketer utilise to create the emails? (Choose 2)

 Text Blocks
 Content Blocks
 Email Templates
 Image Blocks

Unattempted

Email Templates and Content Blocks are two tools in Email Studio an amateur marketer can use
to create an email campaign. First, the marketer would select the defined email template to use,
which would then allow the marketer to insert content blocks to the template. Refer this article
for more info: https://help.salesforce.com/articleView?
id=mc_ceb_create_content_blocks.htm&type=5

 10. Question

Which three statements are true features/purposes for leveraging Subscriber Key? (Choose 3
answers)

 Subscriber Keys update when you update your preferences

 Subscriber Keys allow the email address to be mapped to different subscribers
 Subscriber Key is mapped to a field in a sendable data extension when defining a
send definition
 Subscriber Key is a unique udentifier for a subscriber
 Subscriber Key and Primary Key are interchangeable terms

Unattempted

A Subscriber Key is a text field that contains a value that uniquely identifies a subscriber in your
Marketing Cloud account. Subscriber Keys in a sendable data extensions are mapped via a
relationship when defining the send definition. Subscriber keys allow for different subscribers to
also share the same email address. For example, if a family shares an email address, you can use
a subscriber key to uniquely identify each member of the family. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_es_subscriber_key.htm&type=5

 11. Question

A marketing specialist wants to automate the exporting of engagement data for all sends into
their data warehouse. Which tool would they use?

 SQL Query activity of _engagement data view

 Tracking Data Extract Activity within Automation Studio
 Schedule the “Email Tracking“ report with in Email Studio
 Build a custom email tracking report and export as a PDF on a schedule

Unattempted

The Automation Studio data extract activity allows you to automate the extraction of data for
your use outside the Marketing Cloud application. The question specifically asks how to extract
the data not how to query or obtain the data. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_as_use_a_data_extract_activity.htm&type=5

 12. Question
A marketer needs to update, but not overwrite, a data extension nightly based on a data file
received on the SFTP. What is required for the data to be updated?

 More than 25 records of data

 Send Relationship
 Primary Key
 Subscribe Key

Unattempted

To ensure only current records are updated to a Data Extension the Data Extension needs a
Primary Key to identify which records to update. If the file contains new records based on the
primary key, these records will not be added to the data extension. Likewise, if there are records
relating to the current records in the data extension. these records will remain the same and not
updated or deleted. Refer this article for more info: https://help.salesforce.com/articleView?
id=mc_es_import_data_extension_classic.htm&type=5

 13. Question

A company would like another way to uniquely identify it‘s subscribers besides using email
addresses, granted that some email addresses can be quite similar. What Key an be used a unique
identifier for subscribers?

 Subscriber attribute ID
 Primary Key
 Contact builder Key
 Subscriber Key

Unattempted

A subscriber key is a text field that contains a value that uniquely identifies a subscriber in your
Marketing Cloud account. Refer this article for more info:
https://help.salesforce.com/articleView?id=mc_co_subscriber_key.htm&type=5

 14. Question

A marketing team wants to send an automated second email to subscribers who engaged with the
original email. Which sending method should they use?

 Journey Builder with an engagement Split Activity

 User - initiated Send filtering on _Engagement data view
  Simple Send in Email Studio using Email Measures
 Automation Studio Send with and Engagement Activity

Unattempted

The engagement split activity in Journey Builder sends contacts down a Yes or No path based on
whether a Marketing Cloud contact opens an email, clicks a link in the email, or the email
bounces. Allowing the ability to automate multiple emails based on email engagement. Refer this
article for more info: https://help.salesforce.com/articleView?
id=mc_jb_use_the_engagement_split_activity.htm&type=5

 15. Question

A marketer needs to split up an audience stored in a data extension. Which two ways could that
data extension population be divided using a split. (Choose 2)

 Clicks by data renge

 Opt-in data range
 Random split by percentage
 Random split by fixed number

Unattempted

You can select to split a Data Extension by entering either a percentage or a number that
represents how many of the records in the selected data extension are randomly added to this
data extension. Refer this article for more info: https://help.salesforce.com/articleView?
id=mc_es_create_random_de.htm&type=5

 16. Question

A marketing team uses Automation Studio to import its Master Subscriber List prior to each
send. The marketing team are not technical and want to avoid writing code. Which Automation
Studio feature should the team use?

 Data Filters
 Script Activity
 SQL Query
 Filter Activity

Unattempted
Filter Activities allow you to apply a data filter you select to create a group or data extension in
Automation Studio. This is a code free way to segment data based on a number of conditions.
Refer this article for more info: https://help.salesforce.com/articleView?
id=mc_es_create_data_extension_data_filter.htm&type=5

 17. Question

A marketer is attempting to capture website visitor‘s information to help grow their subscriber
list. What tool will help the marketer capture this information?

 Send Log
 Data Filters
 Publication Lists
 Smart Capture

Unattempted

Smart Capture is a tool in Email Studio you use to create lead capture forms to include in your
landing pages. When a lead completes the form on the landing page and clicks the Submit
button, the Smart Capture form automatically adds the information to the subscriber list or data
extension. Refer this article for more info: https://help.salesforce.com/articleView?
id=mc_es_smart_capture.htm&type=5

 18. Question

Which three features can be found in Automation Studio (Choose 3)

 Transfer File Activity

 Triggered Send
 Wait Activity
 Send Email
 A/B Test Split

Unattempted

Transfer File Activity, Wait Activity and Send Email are all activities found within Automation
Studio. Triggered Sends can be set up as automation however this is not done through
Automation Studio. A/B test is a feature found within Email Studio. Refer this article for more
info: https://help.salesforce.com/articleView?
id=mc_as_using_automation_studio_activities.htm&type=5

 19. Question
A marketing specialist is wanting to implement some techniques on their subject line to increase
open rates. Which two best practices should the marketing specialist use to make the subject line
more effective? (Choose 2 answers)

 Include Free or Sale in the Subject Line

 Include the customers first name in the Subject Line
 A/B Test the effectiveness of different Subject Lines
 Align the subject Line to reflect what the content of the email is

Unattempted

Email Marketing best practices are to A/B test subject lines to ensure you are delivering the most
effective email campaign. A/B testing functionality can be found within Email Studio. It is also
best practice and required according to CAN-SPAN that Subject Lines masks the purpose of the
email. Refer this article for more info:
https://www.salesforce.com/products/marketing-cloud/best-practices/testing-email-subject-lines/

 20. Question

A marketing team is setting up a survey via smart capture forms. The marketer wants to be able
to identify respondents via subscriber key once they have completed the survey. What method
would accomplish this task?

 Passing Subscriber Key through a hidden field

 Data Extracts to export respondents Subscriber Key
 Using SQL queries to retrieve respondents Subsciber Key
 Allowing subscribers to enter their Subscriber Key in the form

Unattempted

Hidden fields allow you to pass subscriber information through to hidden fields, which will not
be able to be seen or change by subscribers during the smart capture form submission. Refer this
article for more info: https://help.salesforce.com/articleView?
id=mc_cp_smart_capture_block.htm&type=5

 21. Question

What is a purpose of marking an attribute as hidden?

 The attribute is not available to subscribers on the Profile Center

 The attribute is not available to other users in the account
  The attribute is not available to store data
 The attribute is not available for CAN-SPAM compliance

Unattempted

 22. Question

A customer would like to automate a weekly email campaign using Automation Studio. Which
send method would the customer use to configure the email?

 User-Initiated
 Email Send Activity
 Test Send
 Send Preview

Unattempted

 23. Question

A marketer at a company sends a promotional offer every week to a data extension that contains
all new subscribers from the previous week. What would the marketer create to automate the
send and save time?

 A Simple Send Email

 A User initiated Email
 A recurring Send Schedule via Guided Send
 A Transactional Send Classification

Unattempted

 24. Question

A marketer uses Email Approvals. In which send process must an email have an “Approved“
status prior to send? (Choose 3)

 Triggered Sends
 A/B Tests
 Test Sends
 Scheduled Sends
  Send Previews

Unattempted

 25. Question

A company finds 57% of its subscribers read emails on smartphones. Because of this, it wants to
enhance its email viewing experience by thinking “mobile first“. The company has the resources
to write the HTML and CSS Code needed to create responsively designed emails. Which option
would add the code that was created outside of the Salesforce Marketing Cloud to the email?

 Web Paste
 Template Based
 HTML Paste
 Text only

Unattempted

 26. Question

A marketer wants to ensure that customers on a list want to be email subscribers. Additionally,
the marketer wants to minimize the number of invalid email addresses on the list, and add a level
of security when using Web Collect functionality. What is the optimal way to accomplish this
task?

 Configure Web Collect to return an error message for any email address that does not
conform to standard conventions
 Create a double opt-in campaign that requires subscribers to confirm their email
address by clicking a link in an email they receive after subscribing via Web Collect
 Add new subscribers to an automated engagement campaign, and then send a series
of welcome emails based on their opens and clicks
 Send a welcome email to subscribers within 24 hours that includes a link to the
website, a link to the terms and conditions page, and a customer service number

Unattempted

 27. Question

A marketer at a company wants to add a subscriber to a data extension and follow up with a
thank-you email by using Smart Capture. Which action does the marketer need to take in the
processing tab when creating the Smart Capture form? (Choose 2)
  Send the email via Triggered Send
 Refresh the data filter
 Add a new subscriber to a list
 Add to Data Extension

Unattempted

 28. Question

A marketer wants website visitors to have the option to subscribe to specific publications and
make updates to their profile. Which tool would the marketer use in this scenario?

 Subscriber Group
 Send Log
 Data Filter
 Web Collect

Unattempted

 29. Question

A local restaurant chain wants to send an email to customers seven days prior to their birthday.
The restaurant has one non-technical marketer who has limited experience with the Marketing
Cloud. The owner wants the birthday email campaign to start tomorrow. Which tool can the non-
technical marketer use most easily to segment and send the birthday email?

 Automation Studio
 User-initiated email
 Query Activity
 Playbooks

Unattempted

 30. Question

A marketer creates a new sendable data extension, and defines the Customer_ID field as the field
in the Send Relationship that relates to Subscribers on Subscriber Key. What will the send status
in All Subscribers be associated with?

 The Email Address Profile Attribute

  The Email_Address field in the Data Extension
 The Customer_ID field in the Data Extension
 The Subscriber ID in a System Data View Table

Unattempted

 31. Question

A client leverages transactional messages to send ad-hoc order confirmations. Which type of
message is most suitable in this situation?

 Triggered Email
 Test Send
 Guided Send
 User Initiated Email

Unattempted

 32. Question

A bank wants to send a series of emails to customers who open a new savings account. The first
email is sent immediately after the account is opened to confirm the action. The second email is
sent one day after the account is opened. The third email is sent five days after the account is
opened only if the customer has not made a new deposit. The final email is sent ten days after the
account has been opened and the customer still has not made a deposit, or eight days after the
customer opened the account and made a deposit, but has not opened any emails. The data is
stored in two data extensions. The bank has two versions of each email: English and
Spanish. The bank wants to automate sending the emails. Which process could the bank
use? (Choose 2)

 Use Drag and Drop Segmentation to create data filters, and the use Filter activities
 Use Query Activities
 Use Drag and Drop Segmentation to create data filters
 Create a data relationship and a Measure, use Drag and Drop Segmentation to create
data filters, and use Filter activities

Unattempted

 33. Question
A marketer at a company is teaching new associates the essentials of designing emails for the
company‘s subscribers. What is a key component of optimized email design? (Choose 3)

 Include an unsubscribe button

 Segment the email‘s target audience
 Build email templates with HTML Paste
 Ensure the email renders well in mobile apps
 Included personalization and dynamic content

Unattempted

 34. Question

Which method of storing subscriber information allows a company to do extensive external

audience segmentation including additional 1:1 subscriber data the company wants for a send,
and to import the data quickly?

 Data Extensions
 Active Audiences
 Lists
 Lists and Data Extensions

Unattempted

 35. Question

What is an Automation Studio activity? (Choose 3)

 Send Email
 A/B Test Send Activity
 Triggered Send
 Transfer File Activity
 Wait Activity

Unattempted

 36. Question

Which send process can use Sender Profiles? (Choose 3)

  Guided Sends
 Simple Automated Sends
 User-Initiated Sends
 Triggered Sends
 Test Sends

Unattempted

 37. Question

If all subscribers reside within a single master data extension, what is the optimal way to manage
unsubscribes by communication type?

 Create suppression lists for each communication type, and associate the suppression
list with the email in the user-initiated send definition
 Create separate lists or data extensions for each communication type, and create a
filter to segment subscribers into the applicable lists or data extensions
 Create a profile attribute or data extension field for each communication type, and
use a boolean value to capture subscriber status
 Create publications lists for each communication type, and associate the publication
list with the email send in the user-initiated send definition

Unattempted

 38. Question

Which actions are taken when a subscriber selects the “one-click unsubscribe“ link at the footer
of an email sent from a list?

 The subscriber is automatically redirected to the subscription center to unsubscribe

from publications
 The subscriber is automatically unsubscribed from the list from which the send
originated
 The subscriber is automatically unsubscribed from the business unit from which the
send originated
 The subscriber is automatically unsubscribed from All Subscribers at the enterprise
level

Unattempted
 39. Question

Which is a fundamental component of coding responsive emails?

 CSS3 @media Queries

 SQL Queries
 Span Tags
 Anchor Tags

Unattempted

 40. Question

What is a true statement about Subscriber Key? (Choose 3)

 Subscriber Key and Primary Key are interchangeable terms

 Subscriber Key determines what update types will be available when importing data
 Subscriber Key allows an email address to appear multiple times in a list or All
Subscribers when populated with a value other than an email address
 Subscriber Key is mapped to a field in a sendable data extension when defining a
Send Relationship
 Subscriber Key is a unique identifier for a subscriber, and can be populated with an
email address or another unique value

Unattempted

 41. Question

A company sends email order confirmations to customers who have made online purchases.
These emails must follow the “Transactional“ CAN-SPAM classification requirements. Which
feature would a marketer use to classify a send under this CAN-SPAM classification?

 Send Definition
 Delivery Profile
 Sender Profile
 Send Classification

Unattempted

 42. Question
The marketing team would like to send an email to an audience on a weekly basis. The team
receives multiple files each week that need to be imported and joined to build the target audience
for the email. Which tool is recommended to execute this process?

 Playbooks
 Automation Studio
 Data Extract Activity
 Filter Activity

Unattempted

 43. Question

Using measures, what data can a marketer use to segment an audience?

 Open Data
 Gender Data
 Geographical Data
 First Name Attributes

Unattempted

 44. Question

A company wants the From Name on the monthly Newsletter to come from a specific User who
is set up in the Marketing Cloud. Which feature would be used to set up this From Name
selection?

 Sender Profile
 Can-SPAM classification
 Delivery Profile
 Content information

Unattempted

 45. Question

A marketer is using an import activity on a nightly basis to import subscriber data into a data
extension. What is a true statement about the import activity? (Choose 3)
  The file for an import activity must be placed in a folder on a FTP site
 The import activity is under Subscribers in the Email Application
 An import activity can be used in an automation created in Automation Studio
 An import activity can be executed manually
 The file for an import activity can be on a desktop computer

Unattempted

 46. Question

A company specializes in delivering snack boxes to its members. It offers a 90-day trial on the
snack boxes and would like to send out a series of emails to educate and remind members to
purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for
this scenario?

 Triggered Emails
 Automation Studio
 Playbooks
 Guided Send

Unattempted

 47. Question

A company has a Master Customer List in a shared data extension. The company wants to make
the list available to some, but not all, of the business units. Which feature can be used to restrict
users from a business unit from accessing the Master Customer list?

 Shared Data Extension

 Date/ Time Range fro Access
 Business Unit Access Permissions
 User Roles and Permissions

Unattempted

 48. Question

A company wants to make sure that a First Name and Last Name are always included when
importing subscribers to a data extension. How can a marketer ensure that subscribers are
imported with data in both of these fields?
  Set up a default value for the column
 Make the First Name and Last name columns Primary Keys
 Ensure the Nullable property is unchecked for the First Name and Last Name
columns
 Check the Nullable property for the First Name and Last Name columns

Unattempted

 49. Question

A marketer is designing email for mobile devices. Which design best practice would the
marketer use? (Choose 3)

 Keep copy simple and direct

 Use image-based text for hero graphics
 Stack the content in a single column
 Design a top-down hierarchy with the most important content at the top
 Cut content to make the message fit above the fold

Unattempted

 50. Question

A marketer is using a list-based sending, and wants to segment subscribers who have a value of
“EMEA“ in the Region Attribute. Which tool will produce the audience?

 Drag and Drop Segmentation

 Query Activity
 Audience Builder
 Guided Send
 Practice Set-7

1. 1. Question

A marketer is importing a file using the import wizard and wants to ensure that only new
records are added during the import process. How can the marketer achieve this? (Choose
2)

o Select the update type Overwrite

o Select the update type Add and Update
o Ensure that the data extension contains a primary key
o Select the update type Add Only

Unattempted

2. 2. Question

The marketing team would like to remind customers they can receive 10% off all
purchases they make during the week of their birthday as a way to increase customer
engagement. Which tool would the Marketing team use to send an email notification to
customers based on a subscriber specific date?

o Playbooks
o Data relationships
o Data Extract Activity
o AMPscript

Unattempted

3. 3. Question

A marketer is building a highly personalized email. The marketer wants to merge some
data into a single data extension to greatly simplify the send logic, maintain the
personalization, and exclude an undesired population. Which tool addresses this
scenario?

o Profile management
o Query activities
o Data filters
o File triggers
 Unattempted

4. 4. Question

What can a marketer do to enhance a Welcome Series campaign? (Choose 2)

o Require that the subscriber refer a friend

o Personalize email content
o Send three emails on the first day after sign-up
o Share the email program‘s value proposition

Unattempted

5. 5. Question

The marketing team would like to refresh a filtered data extension on a recurring basis,
by using a data filter named “Pref1-Tech“ How can this process be automated?

o Set a refresh schedule on a new filtered data extension, and select the Pref1-
Tech data filter
o Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add
the Filter Activity to an Automation
o Add the Pref1-Tech Data Filter to an Automation
o Create a filtered Data Extension Activity that selects the Pref1-Tech Data
Filter, and then add the Filtered Data Extension Activity to an Automation

Unattempted

6. 6. Question

What can be used to join two data extensions to segment via Drag and Drop
Segmentation?

o Data Relationship
o Subscriber ID
o Send Relationship
o Subscriber Key

Unattempted

7. 7. Question
 What is a capability of a data relationship?

o Join data extensions together to create one combined data extension

o Join data extensions to filter or segment the fields from data extensions
o Join a list and a data extension to filter the combined data
o Join three or more data extensions together to create a filtered data extension

Unattempted

8. 8. Question

A company needs to ensure that “Valued Customer“ appears if no data exists in that field
for a subscriber when using a personalization string to display the First_Name field in a
data extension. How can the Marketer most easily achieve this during creation of the data
extension?

o Fill in the source data with “Valued Customer“ for each blank First_Name
field
o Ensure the Nullable box is not checked for the First_Name field
o Mark First_Name as the Primary Key
o Make “Valued Customer“ the Default Value for the First_Name field

Unattempted

9. 9. Question

What happens when subscribers click the default “One-Click Unsubscribe“ in an email
sent to a “Public“ List? (Choose 3)

o They can choose to be unsubscribed from all lists in the Subscription Center
o They can resubscribe from the Subscription Center
o They will be unsubscribed from the List used for the send
o They will be unsubscribed from all available lists
o They will be removed from the data extension

Unattempted

10. 10. Question

 What information and data about the performance of an individual send can be exported
from the tracking details?

o Subscribers who click on a specific link

o Images showing how the email rendered on different devices
o Number of clicks from mobile devices
o Performance data on the Overview Tab

Unattempted

11. 11. Question

What occurs in an Enterprise 2.0 account when a subscriber clicks the default “One-Click
Unsubscribe“ link in an email? (Choose 2)

o The subscriber is added to the enterprise global unsubscribe list

o The subscriber is removed from the List used for the Send
o The subscriber is unsubscribed from the publication list applied to the send
o The subscriber is deleted completely from the sending account

Unattempted

12. 12. Question

What is a true statement about the Master Unsubscribe? (Choose 3)

o Subscribers can contact the Salesforce Marketing Cloud to unsubscribe

o Subscribers can be Master unsubscribed via an import to All Subscribers
o Subscribers can Master unsubscribe themselves via the Subscription Center
o Subscribers can log in to the Salesforce Marketing Cloud to unsubscribe
o Subscribers can be manually unsubscribed in Subscriber Properties

Unattempted

13. 13. Question

When creating a custom email with the HTML Paste Editor, which feature can be
inserted into the HTML code by using the Insert Tools? (Choose 2)
 o Email Open Tracking
o Link tooltips
o Stored Content Boxes
o Physical Mailing address

Unattempted

14. 14. Question

Which action will the Validate tool complete when initiated?

o Ensure subscribers status at the time of send is Subscribed or Bounced

o Identify phrases like “click here“ or “Free!“ that could be marked as spam
o Ensure subscribers have not unsubscribed or are undeliverable
o Confirm that each content area specified in the dynamic content rules exists

Unattempted

15. 15. Question

What is the timeline for which an unsubscribe request must be honored and processed as
outlined by the CAN-SPAM Act?

o 5 business days
o 10 business days
o 30 calendar days
o 24 hours

Unattempted

16. 16. Question

What is a function of the Content Detective tool?

o It helps track customer traffic generated by content areas within a email

o It helps identify spam triggers in email content and subject lines
o It helps guarantee placement of emails into the inbox
o It helps display content in a content box
 Unattempted

17. 17. Question

Which feature can a marketer use to individualize content in an email? (Choose 3)

o Dynamic content
o Predictive content
o Personalization string
o Specialized content
o Audience Segmentation

Unattempted

18. 18. Question

What is a Master Unsubscribe?

o When a subscriber unsubscribes from a Publication list via an email

unsubscribe link
o When a subscriber unsubscribes from all emails sent from the Salesforce
Marketing Cloud
o When a subscriber unsubscribes from a list in the Subscription Center
o When a subscriber unsubscribes from all emails sent from an account

Unattempted

19. 19. Question

What is a personalization string?

o An automated way of scraping a website for content to populate inside of an

email
o A snippet of text that inserts subscriber attributes into an email
o A content area that will display based on a subscriber attribute
o The snippet of text at the top of the email that is visible before an email has
been opened

Unattempted
20. 20. Question

Which combination of audiences can be selected in the recipient section for a specific
Send?

o Contacts or Audiences
o Lists and Data Extensions
o Lists or Data Extensions
o Lists and Audiences

Unattempted

21. 21. Question

When building content for an email, what would a marketer consider in the Call to
Action? (Choose 2)

o A call to action can be text or an image based button

o Text buttons receive more clicks than graphics
o A call to action should be direct and action-oriented
o A call to action below the fold performs best

Unattempted

22. 22. Question

Which feature can be included in a content box? (Choose 3)

o Forward to a Friend
o Facebook Like
o Microsites
o Content Detective
o Social Forward

Unattempted

23. 23. Question

What must be configured in a Marketing Cloud account to use the import wizard?
 o File Transfer
o Enhanced FTP
o Encrypted FTP
o Data Loader

Unattempted

24. 24. Question

Which data model should be used to create a Group?

o Data Filters
o Lists
o Data Extensions
o Active Audiences

Unattempted

25. 25. Question

What is triggered automation?

o An automation that is initiated when a designated value in a data extension is

changed
o An automation that is initiated when a file is dropped into a designated
Enhanced FTP Folder
o An automation that is triggered based on a schedule that has been defined
o An automation that triggers an email to be sent based on a user Initiated
Email definition

Unattempted

26. 26. Question

What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

o A link to the sender‘s website

o A way to Unsubscribe
o Physical Mailing Address
 o Any Mailing Address

Unattempted

27. 27. Question

Which feature can segment on behavioral data?

o Data Extension
o Import Activity
o Data Filter
o Tracking

Unattempted

28. 28. Question

Which feature would a marketer use to build a Send Classification? (Choose 2)

o Custom Profile Center

o Delivery Profile
o Sender Profile
o Reply Mail Profile

Unattempted

29. 29. Question

Where can a marketer see the performance summary of a recent email send?

o Summary tab
o Overview Tab within Tracking
o Job Links tab within Tracking
o Send Performance Tab

Unattempted

30. 30. Question

When using a mobile-optimized template, what causes the mobile layout to display?
 o A subscriber attribute that dictates a mobile layout preference
o The screen size of the device that is used to view the email
o The email client detection tracking pixel
o The specific device that is used to view the email

Unattempted

31. 31. Question

A marketer sends a re-engagement email to contacts who have not opened or clicked
emails in the last month. This email contains a call-to-action (CTA) prompting the
recipient to “Click here to keep receiving our emails.” In which two ways can the
marketer determine who clicked on the CTA? Choose 2 answers

o Select the URL or tracking alias from the link view tab of the click activity
tab
o Select the click activity bar chart from the email overlay view of the click
activity tab
o Select unique clicks on the overview tab in the inbox activity section
o Select the URL ID for the URL or tracking alias from the job links tab

Unattempted

32. 32. Question

Which metric is the measure of emails rejected by a server due to permanent conditions
such as “user unknown“ or “domain not found“?

o Unsubscribed
o Soft Bounce
o Hard Bounce
o Validation Error

Unattempted

33. 33. Question

Which file type delimiter is available in the Import Wizard? (Choose 3)

o Fixed Length
 o Comma
o Tab
o Other
o Pipe

Unattempted

34. 34. Question

A company uses HTML emails that have headers and footers coded into the email. What
tool can the marketer use to control default headers and footers on email sends?

o Sender Profile
o AMPScript Lookups
o Dynamic Content
o Delivery Profile

Unattempted

35. 35. Question

Which two best practices should the customer follow to ensure marketers across the
company are taking full advantage of Content Builder? Choose 2 answers

o Import all content up front, rather than piece by piece

o Create folders for each type of uploaded content
o Plan for content to be used cross-channel, eliminating duplicates
o Optimize the way content is stored with a naming convention

Unattempted

36. 36. Question

Which statement regarding editing an email template is true? (Choose 2)

o A template does not automatically affect emails created from that template
o Changes to a template cannot be made once it is saved in the application
o Changes to a template are automatically inherited in emails built from that
template
 o Updating an email to reflect changes made in its template can be done in the
email properties

Unattempted

37. 37. Question

Which segmentation activity can be used to refresh data on a recurring schedule via an
Automation? (Choose 2)

o Segment activity
o SQL Query activity
o Filter activity
o Data Extract activity

Unattempted

38. 38. Question

Which type of content can an email content box contain? (Choose 3)

o Freelance
o A/B Testing
o Static
o Smart Capture
o Dynamic

Unattempted

39. 39. Question

Which variable can be tested using the A/B testing tool? (Choose 3)

o Pre-header
o From Name
o IP Address
o ISP
o Email content
 Unattempted

40. 40. Question

Which tactic will improve deliverability for a new sender?

o Send email to a minimum of 35,000 subscribers per ISP per day

o Send email to ISPs that have been notified of the new sender
o Send email to the most active and engaged customer
o Send email during the holiday season when new senders are less likely to be
detected

Unattempted

41. 41. Question

A company needs to use a point-and-click tool to test segmentation rules and verify that
the correct subscribers are included in the segment. COmpany will need to automate the
refreshing of the segment once it is tested. Which two tools should be used to test and
configure the segment?

o Filtered Group
o SQL Query Activity
o Filter Activity
o Data Filter

Unattempted

42. 42. Question

Which strategy will improve email deliverability? (Choose 3)

o Purge old or inactive email addresses

o Encourage subscribers to add the company‘s sending domain to their address
books
o Authenticate email to distinguish it from spammers
o Ensure the spam complaint rate is between 1% and 3%
o Purchase lists from companies that guarantee users have opted in

Unattempted
43. 43. Question

A subscriber unsubscribes upon receiving an email from a company ABC. At the bottom
of the ABC email, the subscriber sees three links: Manage Subscriptions, Profile Center,
and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe. Given that
ABC Is using the default subscription center, which two options are given when the
subscriber clicks One-Click Unsubscribe?Choose 2 answers

o Subscriber can choose which publications to unsubscribe from.

o Subscriber can choose to be unsubscribed from all ABC publications.
o Subscriber can choose to be removed from the data extension.
o Subscriber can choose to resubscrlbe to the list used for the send.

Unattempted

44. 44. Question

Which method of storing subscriber information allows a marketer to easily create

different subscriptions that subscribers can opt into from the default Subscription Center?

o Active Audiences
o Publication Lists
o Lists and Data Extensions
o Data Extensions

Unattempted

45. 45. Question

Which segment can be manually refreshed under Actions? (Choose 2)

o Filtered Group
o Random Group
o Standard Data Extension populated by a Query
o Filtered Data Extension

Unattempted

46. 46. Question

 A marketer wants to ensure that customers on a list want to be email subscribers.
Additionally, the marketer wants to minimize the number of invalid email addresses on
the list, and add a level of security when using Web Collect functionality. What is the
optimal way to accomplish this task?

o Create a double opt-in campaign that requires subscribers to confirm their

email address by clicking a link in an email they receive after subscribing via
Web Collect
o Add new subscribers to an automated engagement campaign, and then send a
series of welcome emails based on their opens and clicks
o Send a welcome email to subscribers within 24 hours that includes a link to
the website, a link to the terms and conditions page, and a customer service
number
o Configure Web Collect to return an error message for any email address that
does not conform to standard conventions

Unattempted

47. 47. Question

A company will be using AMPScript to create highly personalized emails. As part of the
quality assurance (QA) process, the company needs to do the following:– Ensure the
system can process the AMPScript, View the dynamic content variations based on data in
the data extension. Which two Content Builder tools should be used in the QA process to
meet these requirements? Choose 2 answers

o Desktop View
o Validation
o Subscriber Preview
o Send Preview

Unattempted

48. 48. Question

Which type of data can a subscriber easily update via the Profile Center? (Choose 2)

o Email Address
o Order History
o List Attributes
 o Data Extension Fields

Unattempted

49. 49. Question

Which recipient option is available with Simple Send? (Choose 2)

o Data Extension
o Group
o List
o Data Filter
o Audience

Unattempted

50. 50. Question

Why should a marketer ensure that field lengths are accurate when creating a data
extension? (Choose 2)

o To save the data extension

o To optimize import process speed
o To ensure data integrity
o To determine the correct data type

Practice Set-8

 1. Question

A company is looking at using Journey Builder rather than Automation Studio to send emails.
What are the three benefits of using Journey Builder? Choose 3 answers

 The ability to set goals and have the system listen to see if users met the goal
 The ability to set criteria to segment contacts based on behavior using SQL
 The ability to update or create Salesforce CRM objects or records
 The ability to extract data from an Audience data extension for analysis
  The ability to setup A/B/N tests as part of the workflow to conduct timing and
creative tests

Unattempted

Journey Builder does NOT have an extract activity and NO ability to use SQL to create segment

 2. Question

A company would like to use a landing page that displays subscriber information passed to it
from email links on the page. The page contains a Smart Capture form. They would like to
require email, reply date and response for the subscribers completing the form. How should the
Data Extension be set up?

 Set up a data extension with email address, reply date and response fields as non-
nullable
 Set up a data extension with email address as the primary key and reply date and
response fields as nullable
 Set up a data extension with email address, reply date and response fields as nullable
 Set up a data extension with email address as non-nullable. Reply date and response
fields as nullable

Unattempted

 3. Question

A company needs to use a point-and-click tool to test segmentation rules and verify that the
correct subscribers are included in the segment. They will need to automate the refreshing of the
segment once it is tested. Which two tools should be used to test and configure the segment?

 Filtered Group
 SQL Query Activity
 Filter Activity
 Data Filter

Unattempted

 4. Question

A company would like to improve email open rates to increase subscriber engagement and
improve deliverability. What action should they take to increase open rates?
  Include relevant preheader text in every email
 Send earlier in the day to give subscribers more time to check emails
 Add a clear, brief, and urgent call-to-action
 Use images, not text, to improve email look and branding

Unattempted

 5. Question

A company wants to ensure its emails are meeting subscriber expectations and enticing
engagement. Which two best practices should the company employ when sending email? Choose
2 answers

 Send generic content to appeal to all audiences.

 Send multiple emails a day to keep the brand top of mind.
 Use subscriber data to dynamically populate email content.
 Set cadence expectations up front with subscribers.

Unattempted

 6. Question

A company is using a Smart Capture form on a CloudPage to capture contest registrations in a

data extension. Corporate has requested a nightly file with all registrants in this data extension be
sent daily from Marketing Cloud to an external SFTP.Which automation configuration should be
used to achieve this?

 Schedule Starting Source > SQL Query Activity > File Transfer Activity
 File Drop Starting Source > SQL Query Activity > File Transfer Activity
 File Drop Starting Source > Data Extract Activity > File Transfer Activity
 Schedule Starting Source > Data Extract Activity > File Transfer Activity

Unattempted

 7. Question

A company plans to launch an email campaign. They have two data extensions. The Mountain
Campaign Data Extension will contain the sending audience for this campaign and includes
fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. They
will be using AMPScript to reference data in a second, non-sendable data extension named
Loyalty Members. Which field on the he Mountain Campaign Data Extension should be created
as the Primary Key to create a unique relationship with the Loyalty Member Profile Data
Extension?

 Email Address
 Loyalty Member Status
 Full Name
 Loyalty Member ID

Unattempted

 8. Question

A company has a list of Platinum members containing 50,000 subscribers and Lifetime Member
list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the
Platinum Member list. An email was deployed to the Platinum members, but the marketing team
would now like to send the same email to the Lifetime Member list. Which feature should be
used when sending the second email to ensure that the 7,000 subscribers that exist on both lists
don’t receive the same email twice?

 Exclusion List
 Domain Exclusion List
 Suppression List
 Exclude Script

Unattempted

Exclusion list is not related to active/bounce. It‘s the list used to exclude the members to receive
email.

 9. Question

A data administrator is creating a new data extension to store product catalog data. Character
length limit is specified for each field. What are two benefits of ensuring field lengths are
accurate? Choose 2 answers.

 To optimize import process speed

 To ensure data integrity
 To save the data extension
 To determine the correct data type

Unattempted
 10. Question

A company would like to use a File Drop Starting Source in Automation Studio to send shipping
tracking emails when orders are dispatched. A delimited text file containing all the data for the
send will be uploaded to a designated directory on the Enhanced FTP Account, and the email
should be sent to customers when the file transfer has completed.What is the correct sequence of
Activities for this File Drop Starting Source?

 Import File Activity > Send Email

 File Transfer Activity > Send Email
 File Transfer Activity > Import File Activity > Send Email
 Import File Activity > File Transfer Activity > Send Email

Unattempted

 11. Question

A company wants to leverage Content Builder templates to streamline the email creation process.
For its monthly email newsletter, they include content specific to the company ’s loyalty and non-
loyalty members. How should the company build the email?

 Create a template and lock content In the template.

 Create multiple versions of the email for loyalty and non-loyalty members.
 Create dynamic content with a SQL Query activity.
 Create a template-based email using dynamic content.

Unattempted

 12. Question

A company has one million subscribers. The company has a Master data extension that contains
information about its subscribers, such as Email Address, Physical Mailing Address, Phone
Number, and Loyalty information. There are 40 fields in the data extension. The data is used for
multiple daily email campaigns. How should the data be updated?

 A file drop automation to execute an import every time a record is updated or added.
 A scheduled automation to import a file containing all of their subscribers.
 A scheduled automation to occur every 15 minutes to ensure the data is current.
 A scheduled automation to import a nightly file of updated or changed records.

Unattempted
Because it is for “daily” email campaigns

 13. Question

A company wants to maintain enterprise-wide opt-outs for two segments of its subscribers stored
in data extensions: Education Events and Sales. What feature should the company use to manage
its opt-out strategy?

 Shared Emails
 Shared Portfolio Items
 Shared Publication Lists
 Shared Data Extensions

Unattempted

 14. Question

A company has a small catalog of items featured in company emails. The marketing team
manages what images, copy, suggested items, and call-to-action are used with each item in this
catalog within a database. This data is saved into a data extension in the Marketing Cloud and
then called into the emails dynamically. Each time a change is made to the content, a new,
updated file is dropped on the company‘s FTP. A proof email is then sent to business
stakeholders for final approval.Using automation studio, how can they ensure that the catalog
stays up-to-date?

 Create an API-driven process to put the data directly into the data extension when
any data is changed.
 Create a scheduled automation that runs every 15 minutes to import the file multiple
times a day
 Create a scheduled automation to import the file, and send proof emails each
morning when changes were detected
 Create a file drop automation to import the file when placed on the specified
directory on the Enhanced FTP

Unattempted

 15. Question

A company would like to target members who recently received and opened any promotional
email with the subject line “ Spring Sale.” What feature should be used to target these members?

 SQL Query Activity

  Group Refresh
 Engagement Split
 Email Send Report

Unattempted

Engagement split is not the answer here. Engagement split is to check open/click of a specific
email (not any email with any subject line)

 16. Question

A company just sent an HTML email to subscribers that contains a link to the wrong landing
page for a particular campaign. Which option minimizes the impact of this error?

 Locate the job under Tracking and update the URL in the Job Links tab
 Send another email to the same subscribers containing the correct link
 Have Support recall the email if it has not yet been opened by a subscriber
 Update the link in the stored email content and it will be pulled in automatically

Unattempted

 17. Question

A company has set out to increase their subscriber base. They hired a team of marketing
consultants to develop an acquisition plan backed by data. What are two effective methods to
acquire new subscribers? Choose 2 answers

 Require customers to provide their email address when calling customer service.
 Have customers opt in to email before they can shop online.
 Create an in-store SMS campaign that offers a discount for opting in.
 Ask for an email address when a customer makes a purchase in-store.

Unattempted

 18. Question

A customer has a Send Log they are using to track the email addresses that were sent to, date and
time of the send, and the name of the email sent for reporting purposes. Per best practice, the
customer stores 30 days of data in their Send Log and then archives the data into another data
extension that holds data for one year. Which activity should be used to achieve the backup
automatically?
  Filter
 Import File
 Data Extract
 SQL Query

Unattempted

 19. Question

A 15-person management team wants to review test emails built in Email Studio prior to live
deployment based on content that is personalized for them, but is clearly noted as a test email.
What is the safest, most effective way for a marketer to accomplish this task without
compromising the email content?

 Create a Test data extension composed of the management team and Test Send to the
Test dataextension.
 Create a data extension composed of the management team, create a User-Initiated
Send Definition, select the email, prepend “Test” to the Subject, select the data extension,
and send the email.
 Find each individual with Subscriber Preview and Test Send to each individual
Recipient.
 Create a list composed of the management team, prepend “Test” to the Subject, and
use the Send Flow to send the email to the list.

Unattempted

 20. Question

A company wants to display different content areas based on the subscriber data. Which two
features can accomplish this? Choose 2 answers

 AMPScript
 Personalization Strings
 Dynamic Content
 Profile Mapping

Unattempted

 21. Question
Which segmentation activity can be used to refresh data on a recurring schedule via an
Automation? (Choose 2)

 Filter activity
 Segment activity
 Data Extract activity
 SQL Query activity

Unattempted

 22. Question

An account has Subscriber Key enabled, and will be providing a unique key for each subscriber
from an external system. A marketer wants to create a data extension for sending email
campaigns. Which two steps should be the marketer take when creating the data extension?
Choose 2 answers

 In properties, check the “Is Sendable” option

 Set the Email address column as Primary Key
 Relate the Email Address to Subscriber Key
 Set the column with Subscriber Key as Primary Key

Unattempted

 23. Question

A marketer sends a promotional offer every week to a data extension that contains all new
subscribers from the previous week. What would the marketer create to automate the send and
save time?

 A User initiated Email

 A Transactional Send Classification
 A Simple Send Email
 A recurring Send Schedule via Guided Send

Unattempted

 24. Question

Which feature can be included in a content box? (Choose 3)

  Content Detective
 Microsites
 Social Forward
 Facebook Like
 Forward to a Friend

Unattempted

 25. Question

A Marketer is using list-based sending and wants to segment subscribers who have the value of
EMEA Region attribute. What tool will provide the audience?

 Filters
 SQL Query activity
 Guided send
 Audience Builder

Unattempted

 26. Question

When using a mobile-optimized template, what causes the mobile layout to display?

 The screen size of the device that is used to view the email
 The email client detection tracking pixel
 The specific device that is used to view the email
 A subscriber attribute that dictates a mobile layout preference

Unattempted

 27. Question

What tool is recommended to render personalization strings, AMPscript and dynamic content in
an email before sending it to a subscriber?

 Preview and Test

 List detective
 Send Flow
  Test Send

Unattempted

List Detective is to check against predetermined rules. Send Flow is only a process. Test Send is
not relevant

 28. Question

A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the
bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center,
and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe. Given that NTO Is
using the default subscription center, which two options are given when the subscriber clicks
One-Click Unsubscribe?Choose 2 answers

 Subscriber can choose to be unsubscribed from all NTO publications.

 Subscriber can choose to resubscrlbe to the list used for the send.
 Subscriber can choose to be removed from the data extension.
 Subscriber can choose which publications to unsubscribe from.

Unattempted

 29. Question

A marketer needs to share report results with a manager. When using Reports in the Marketing
Cloud user interface, which options can be deliver the report to the manager? Choose 3 answers

 Text a link to the report

 Email the report
 Save the report to an FTP folder
 Notify the manager with a pop-up
 Save the report as a Snapshot

Unattempted

 30. Question

A marketing team needs to narrow down a customer population of several million subscribers
based on eCommerce order details, and rapidly explore the data to find appropriate segments.
What tool should the marketing team use?
  Filters (drag and drop segmentation)
 Profile attributes
 Data extract activity
 Audience builder

Unattempted

 31. Question

A national public university distributed a newsletter to alumni, students, faculty, and prospective
students. The university‘s marketing team wants to see the results of the email campaign. Which
two items of information and data about the performance of an individual send can be exported
from Tracking in Email Studio? (Choose 2 answers)

 Performance data on the Overview tab

 Subscribers who click on a specific link
 Number of clicks from mobile devices
 Images showing how the email rendered on different devices

Unattempted

 32. Question

As part of a daily shipping notification automation, a Company needs to join data from the
Shipping data extension and the Purchase data extension. What activity is designed to address
this scenario?

 Filter Activity
 File Transfer Activity
 Group Refresh
 SQL Query Activity

Unattempted

 33. Question

A marketer is preparing an email for sending and completing quality checks. Which existing
feature checks against Spam filters to verify words, phrases and patterns that are likely to cause
triggers allowing the marketer to make changes to improve deliverability?
  Subscriber preview
 Spam Check
 Validate
 Content Detective

Unattempted

 34. Question

A marketer wants to send a transactional email that is CAN-SPAM compliant. Which three
criteria should be met to ensure compliance with CAN-SPAM Act? Choose 3 answers

 The subject line contains a promotion to entice the recipient

 The email body presents any commercial content prior to the transactional content
 The email confirms a commercial transaction between the recipient and sender
 The email body presents the transactional content prior to the any commercial
content
 The subject line is transactional in nature and non-promotional

Unattempted

 35. Question

A marketing team has switched from the Classic Editor to Content Builder in Email Studio. All
images, content blocks, and emails were saved in one folder. How should these saved items be
found in Content Builder?

 Create folders and move content

 Rename content to be alphabetical
 Add tags to each piece of content
 Filter based on content type

Unattempted

 36. Question

A retail brand is running a campaign for new customers that open a loyalty account. The first
email is sent straight after the account is set up. The second email is sent 1 day after the account
has been set up to prompt the user to make a purchase.The third email is sent 10 days after
account was opened, or 8 days if the customer hasn’t made a purchase related to the account yet.
Data kept in two separate data extensions. The brand’s marketing team want to send campaign
from the data extension.

 Create a filter and a data extension key, an interaction and a user-initiated send.
 Create a filter and a data extension key, an interaction and a triggered send.
 Create a measure and a data filter, a filter activity then use a triggered send
 Create a measure and a data filter, a filter activity then use a guided send

Unattempted

Guided sends have been replaced by send Flow in Content Builder. A “Guided Send” guides a
user through the needed steps to send an email in marketing cloud

 37. Question

Customer want to send email from sales cloud on behalf of the record owner in which two ways
should consultant meet the requirements

 Use organization wide email address

 Use custom send classification
 Use send from record owner

Unattempted

 38. Question

A marketer has been tasked with growing its email subscriber audience. Which three best
practices should the marketer keep in mind while trying to acquire new email subscribers?
Choose 3 answers

 Use explicit opt-in for any new web sign-ups.

 Ask for detailed demographic information.
 Tell customers why they want to receive the company emails.
 Automatically opt-in all new customers.
 Set expectations on send frequency and schedule.

Unattempted

To acquire new subscribers, getting their detailed demographic information (D) is NOT a must
whereas it is mandatory to get opt-ins (E). And you cannot automatically opt-in all new
customers, so C is out of the equation.
 39. Question

A marketing manager needs to evaluate two creative versions to determine which is more
effective in increasing sales conversions and If this correlates to the version that receives the
most clicks. Which two A/B test options should be used? Choose 2 answers

 The system automatically sends the winning version to the remainder audience.
 The test administrator manually selects the version to send to the remainder
 The test administrator selects the desired audience test segment sizes.
 The test administrator chooses which subscribers to place in each audience.

Unattempted

 40. Question

The marketing team at a company is working to make newsletter emails more relevant to
subscribers. The first step is to segment subscribers, so NTO is not sending a “batch and blast”
newsletter. The second step is to personalize content based on the data that has been collected
from subscribers. What are two ways the company can continue to improve the relevance of its
newsletter?

 Change the colour of the email background to match their subscribers’ preferred
colour of choice.
 Create content tailored to subscribers’ interests and use dynamic rules to populate
relevant choice.
 Use a substitution string to populate a subscriber’s name in the subject line.
 Use a substitution string to populate a photo of the subscriber in the header of the
email