Design Thinking MCQs
Design Thinking MCQs
• A. Maximizing profits
• D. Minimizing risk
2. Which phase in the design thinking process involves defining the problem and
understanding the user's needs?
• A. Ideation
• B. Prototyping
• C. Empathize
• D. Test
Answer: C. Empathize
• B. A project timeline
• D. A team leader
4. Which design thinking principle emphasizes the importance of generating a large quantity
of ideas before selecting one?
• A. Ideation
• B. Empathize
• C. Prototype
• D. Test
Answer: A. Ideation
• C. Project documentation
• D. User feedback
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Answer: B. A preliminary model or version
6. In the context of design thinking, what does the acronym MVP stand for?
• A. Empathize
• B. Analyse
• C. Prototype
• D. Execute
Answer: D. Execute
• C. Generating ideas
9. During the "Ideation" phase of design thinking, what technique is commonly used to
encourage a free flow of ideas?
• A. Mind mapping
• B. User interviews
• C. Prototyping
• D. Data analysis
10. What role does empathy play in the design thinking process?
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Answer: B. Understanding user needs and feelings
11. Which design thinking principle involves quickly building a low-fidelity representation of
the solution to gather feedback?
• A. Prototype
• B. Empathize
• C. Test
• D. Ideation
Answer: A. Prototype
12. What does the term "Design Sprint" refer to in the context of design thinking?
• C. A design competition
13. Which design thinking phase involves analyzing the gathered information to define the
core problems?
• A. Ideation
• B. Empathize
• C. Define
• D. Prototype
Answer: C. Define
15. In design thinking, what is the purpose of the "Diverge" phase during ideation?
• C. Testing prototypes
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Answer: B. Expanding and exploring various ideas
16. What does the acronym "Crazy 8s" refer to in a design thinking workshop?
17. Which of the following is a common obstacle to the successful implementation of design
thinking in organizations?
• C. Overemphasis on prototypes
• D. Quick decision-making
18. What is the primary purpose of conducting user interviews in the design thinking process?
19. Which design thinking phase involves creating detailed and tangible representations of
ideas to test and iterate?
• A. Ideation
• B. Prototype
• C. Empathize
• D. Define
Answer: B. Prototype
20. What role does iteration play in the design thinking process?
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Answer: C. Refining and improving solutions based on feedback
21. What is the significance of the "Point of View" (POV) statement in design thinking?
22. Which of the following is a key characteristic of a successful design thinking team?
• B. Limited collaboration
• C. Lack of empathy
24. Which design thinking principle involves challenging assumptions and reframing problems
to uncover innovative solutions?
• A. Empathize
• B. Ideation
• C. Define
• D. Prototype
Answer: B. Ideation
25. What is the purpose of conducting a "Pilot Test" in the design thinking process?
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Answer: B. To gather initial user feedback on a small scale
26. Which design thinking phase involves creating a visual representation of the user's journey
and experiences?
• A. Empathize
• B. Define
• C. Prototype
• D. Test
Answer: A. Empathize
27. What is the primary focus of the "Define" phase in design thinking?
• A. Generating ideas
• B. Creating prototypes
28. Which design thinking principle emphasizes the importance of generating solutions that
are feasible, viable, and desirable?
• A. Human-Centered Design
• B. Divergent Thinking
• C. Convergent Thinking
29. What is the purpose of the "Storyboarding" technique in the design thinking process?
30. In design thinking, what does the term "Mindful Empathy" refer to?
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Answer: B. Being fully present and engaged while understanding user experiences
31. Which design thinking phase involves selecting the most promising ideas and developing
them further?
• A. Define
• B. Ideation
• C. Prototype
• D. Test
Answer: C. Prototype
33. What does the acronym "SCAMPER" represent in the context of design thinking?
• A. A brainstorming technique
34. Which design thinking principle encourages embracing failure as a part of the learning
process?
• B. Risk Aversion
• C. Linear Thinking
• D. Waterfall Model
35. What is the significance of the "How Might We" (HMW) technique in design thinking?
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Answer: B. Generating creative problem-solving questions
36. In design thinking, what does the term "Rapid Prototyping" involve?
37. What is the primary objective of the "User Persona" in design thinking?
38. Which design thinking phase involves converting ideas into tangible representations, often
using materials like paper and cardboard?
• A. Ideation
• B. Prototype
• C. Define
• D. Test
Answer: B. Prototype
39. What role does "Collaboration" play in the design thinking process?
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Answer: C. Exploring multiple layers of a problem for innovative solutions
41. Which design thinking principle involves stepping back to gain a broader perspective
during the problem-solving process?
• A. Divergent Thinking
• B. Convergent Thinking
• C. Ideation
• D. Reflection
Answer: D. Reflection
42. What is the purpose of the "Five Whys" technique in design thinking?
• A. Generating ideas
• C. Creating prototypes
43. Which design thinking phase involves putting the prototypes into the hands of users and
collecting feedback?
• A. Ideation
• B. Test
• C. Define
• D. Empathize
Answer: B. Test
Answer: B. Taking quick and decisive steps to move the process forward
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Answer: B. Embracing a mindset of continuous experimentation and learning
46. What is the purpose of the "Cognitive Walkthrough" technique in the design thinking
process?
Answer: A. Evaluating the user's thought processes during interaction with a product
47. Which design thinking principle emphasizes the importance of understanding the context
in which a problem exists?
• A. Contextual Inquiry
• B. Convergent Thinking
• C. Ideation
• D. Reflection
48. What does the term "Minimum Marketable Feature" (MMF) refer to in design thinking?
• A. The smallest set of features that make a product viable in the market
• B. A detailed prototype
• C. User interviews
Answer: A. The smallest set of features that make a product viable in the market
49. In design thinking, what is the purpose of the "Silent Critique" technique?
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Answer: B. Embracing failure as a learning opportunity and iterating for improvement
52. Which design thinking principle involves staying focused on the user and their needs
throughout the entire design process?
• A. User-Centered Design
• B. Divergent Thinking
• C. Convergent Thinking
• D. Human-Centered Design
53. What is the purpose of the "Parallel Prototyping" technique in design thinking?
54. What is the role of "Design Criteria" in the design thinking process?
55. In design thinking, what is the purpose of the "360-Degree Thinking" approach?
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Answer: B. Considering multiple perspectives and factors in problem-solving
56. What is the primary goal of conducting a "Usability Test" in the design thinking process?
Answer: C. Evaluating the ease of use and user satisfaction with a product
57. Which design thinking phase involves synthesizing data gathered from various sources to
identify patterns and insights?
• A. Define
• B. Analyze
• C. Prototype
• D. Test
Answer: B. Analyze
58. What is the purpose of the "Stakeholder Map" in the design thinking process?
• B. Identifying individuals or groups with an interest in the project and their relationships
Answer: B. Identifying individuals or groups with an interest in the project and their relationships
59. In design thinking, what does the term "Convergence" refer to?
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Answer: C. Making a fundamental shift in direction based on insights and feedback
61. What is the purpose of the "Fly on the Wall" technique in design thinking?
62. Which design thinking phase involves creating a visual representation of the steps a user
takes to complete a task or achieve a goal?
• A. Ideation
• B. Journey Mapping
• C. Prototyping
• D. Test
63. What does the term "Gamification" mean in the context of design thinking?
64. In design thinking, what is the purpose of the "S.W.O.T. Analysis" technique?
65. Which design thinking principle involves creating solutions that have a positive impact on
people, the planet, and profit?
• A. Human-Centered Design
• C. Divergent Thinking
• D. Convergent Thinking
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Answer: B. Triple Bottom Line
66. What is the role of "Mindful Reframing" in the design thinking process?
67. Which design thinking phase involves bringing the solution to life, integrating it into the
real world?
• A. Ideation
• B. Prototyping
• C. Test
• D. Analyse
Answer: C. Test
68. What is the purpose of the "Crazy Eights" technique in design thinking?
69. In design thinking, what is the significance of the "Framing" step in the problem-solving
process?
70. What does the term "Rapid Ethnography" refer to in the context of design thinking?
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Answer: B. Quickly immersing in the user's environment to gain insights
72. In design thinking, what is the purpose of the "Assumption Testing" technique?
73. What does the term "Design Thinking Mindset" encompass in the context of problem-
solving?
74. Which design thinking phase involves generating a large quantity of diverse ideas without
immediate evaluation?
• A. Define
• B. Ideation
• C. Prototype
• D. Analyze
Answer: B. Ideation
75. What is the purpose of the "Three Horizons" framework in design thinking?
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Answer: B. Identifying short-term, medium-term, and long-term innovation goals
76. In design thinking, what is the role of "Storyboarding" in the prototyping phase?
77. Which design thinking principle involves creating solutions that are technologically
feasible, economically viable, and meet user needs?
• B. Human-Centered Design
• C. Convergent Thinking
• D. Divergent Thinking
78. What does the term "Affordable Loss Principle" signify in design thinking?
Answer: B. Being willing to take calculated risks and learn from failures
79. What is the purpose of the "Visual Thinking" technique in design thinking?
80. In design thinking, what is the significance of the "Point of No Return" concept?
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Answer: A. Avoiding any irreversible decisions in the design process
81. What is the primary purpose of the "Role Playing" technique in the design thinking
process?
82. In design thinking, what does the term "Empathy Map" involve?
84. Which design thinking phase involves defining success criteria and metrics for evaluating
the solution's effectiveness?
• A. Ideation
• B. Define
• C. Test
• D. Analyze
Answer: C. Test
85. What does the term "Design Criteria" refer to in the context of design thinking?
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Answer: A. Specific standards for evaluating and selecting design solutions
88. Which design thinking principle involves considering the emotional and psychological
aspects of the user experience?
• A. Emotional Design
• B. Human-Centered Design
• C. Convergent Thinking
• D. Divergent Thinking
89. What is the purpose of the "Force Field Analysis" technique in design thinking?
Answer: B. Identifying and weighing factors that support or hinder a proposed solution
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Answer: B. Physically simulating user experiences to gain insights
92. In design thinking, what does the term "Ideation Space" refer to?
94. Which design thinking principle involves exploring unconventional ideas and solutions?
• A. Convergent Thinking
• B. Divergent Thinking
• C. Linear Thinking
• D. Emotional Design
95. What does the term "Pareto Principle" (80/20 Rule) signify in design thinking?
• B. Focusing on the most critical 20% of features that provide 80% of the value
Answer: B. Focusing on the most critical 20% of features that provide 80% of the value
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96. In design thinking, what is the purpose of the "Ideation Session" technique?
97. What is the significance of the "Magic Wand" technique in design thinking?
Answer: B. Prioritizing ideas by giving each team member a limited number of votes
98. Which design thinking phase involves translating ideas into a tangible form for testing and
evaluation?
• A. Ideation
• B. Prototype
• C. Analyze
• D. Test
Answer: B. Prototype
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SECTION B
2. What role does "Mood Boards" play in the design thinking process?
• A. Emotional Design
• B. User-Centered Design
• C. Convergent Thinking
• D. Divergent Thinking
4. What does the term "Wicked Problem" mean in the context of design thinking?
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Answer: B. Structured competition to generate innovative ideas
6. Which design thinking phase involves exploring and understanding the physical and
environmental aspects of a problem?
• A. Ideation
• B. Define
• C. Test
• D. Analyze
Answer: B. Define
10. What does the term "Anti-Problem" involve in the design thinking process?
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Answer: B. Challenging the problem statement to uncover new perspectives
11. What is the primary goal of the "Anti-Solution" technique in design thinking?
12. In design thinking, what is the role of "Mind Mapping" during the ideation phase?
13. Which design thinking phase involves creating a low-fidelity representation of the solution
to gather early feedback?
• A. Ideation
• B. Prototyping
• C. Test
• D. Analyze
Answer: B. Prototyping
15. In design thinking, what does the term "Minimum Viable Product" (MVP) refer to?
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Answer: C. The smallest version of a product that can be tested with users
16. What role does "Parallel Prototyping" play in the design thinking process?
17. Which design thinking principle emphasizes the importance of iteration and refinement
throughout the design process?
• A. Divergent Thinking
• B. Convergent Thinking
• D. Human-Centered Design
18. In design thinking, what is the purpose of the "Customer Journey Map"?
19. What does the term "Concept Testing" involve in the design thinking process?
20. In design thinking, what is the role of "Fly-on-the-Wall Observation" during user research?
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Answer: C. Observing users without interference in their natural setting
21. What is the purpose of the "Rose, Thorn, Bud" technique in design thinking?
22. In design thinking, what does the term "Divergent Thinking" involve?
23. Which design thinking phase involves defining the problem and understanding the user's
needs and constraints?
• A. Ideation
• B. Define
• C. Test
• D. Analyse
Answer: B. Define
24. What is the role of "Affinity Diagramming" in the design thinking process?
25. In design thinking, what is the significance of the "Critical Incident Technique" during user
research?
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Answer: B. Analysing specific events that significantly impact the user experience
26. What role does "Empathy Mapping" play in the design thinking process?
Answer: B. Visualizing and understanding the user's emotions, thoughts, and behaviours
27. Which design thinking principle involves focusing on solving the right problem before
finding the solution?
• A. Divergent Thinking
• B. Convergent Thinking
• C. Problem Framing
• D. Human-Centered Design
29. What does the term "Cannibalization" signify in the context of design thinking?
30. In design thinking, what is the role of "Parallel Ideation" during brainstorming sessions?
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Answer: B. Generating ideas simultaneously to encourage diverse thinking
31. What is the primary purpose of the "SCAMPER" technique in design thinking?
32. In design thinking, what does the term "Blue Sky Thinking" involve?
33. Which design thinking principle involves understanding and considering the ethical
implications of design decisions?
• A. Ethical Design
• B. Human-Centered Design
• C. Convergent Thinking
• D. Divergent Thinking
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Answer: D. Quickly creating and testing preliminary versions of a solution
36. Which design thinking phase involves identifying patterns, insights, and opportunities from
collected data?
• A. Ideation
• B. Define
• C. Test
• D. Analyse
Answer: D. Analyse
37. What is the significance of the "Red Team/Blue Team" approach in design thinking?
Answer: B. Encouraging critical examination and feedback on ideas from different perspectives
38. In design thinking, what does the term "Heuristic Evaluation" involve?
39. What is the role of "Concurrent Engineering" in the design thinking process?
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Answer: B. Discovering unexpected and valuable ideas by chance
42. In design thinking, what does the term "Usability Testing" involve?
43. Which design thinking phase involves brainstorming and generating a wide range of ideas?
• A. Ideation
• B. Define
• C. Test
• D. Analyse
Answer: A. Ideation
44. What is the role of "Mindful Empathy" in the empathize phase of design thinking?
45. In design thinking, what does the term "Conceptual Blocks" refer to?
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46. What is the purpose of the "Assumption Testing" technique in design thinking?
47. In design thinking, what does the term "Conjoint Analysis" involve?
48. Which design thinking principle emphasizes the importance of involving users throughout
the design process?
• A. User-Centered Design
• B. Divergent Thinking
• C. Convergent Thinking
• D. Emotional Design
49. What is the role of "Design Criteria" in the design thinking process?
Answer: B. Establishing specific standards for evaluating and selecting design solutions
50. In design thinking, what does the term "Heuristic Inquiry" involve?
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51. What is the primary purpose of the "Role Playing" technique in design thinking?
52. In design thinking, what does the term "Semantic Satiation" refer to?
53. Which design thinking phase involves refining and improving the chosen solution based on
user feedback?
• A. Ideation
• B. Prototype
• C. Test
• D. Analyse
Answer: B. Prototype
54. What is the role of "Silent Ideation" in the ideation phase of design thinking?
55. In design thinking, what does the term "Empathic Design" involve?
Answer: B. Designing solutions based on a deep understanding of user emotions and experiences
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56. What is the purpose of the "Flyswatter" technique in design thinking workshops?
57. Which design thinking principle involves exploring multiple solutions before converging on
a final idea?
• A. Divergent Thinking
• B. Convergent Thinking
• D. Human-Centered Design
58. In design thinking, what does the term "Think Tank" involve?
59. What is the role of "Card Sorting" in the design thinking process?
60. In design thinking, what does the term "Lateral Thinking" involve?
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61. What is the primary purpose of the "Force-Field Analysis" technique in design thinking?
Answer: B. Identifying and evaluating driving and restraining forces affecting a solution
62. In design thinking, what does the term "Cardboard Modelling" involve?
63. Which design thinking phase involves creating a detailed, high-fidelity representation of
the solution?
• A. Ideation
• B. Prototype
• C. Test
• D. Analyse
Answer: B. Prototype
64. What is the role of "Day in the Life" scenarios in the design thinking process?
65. In design thinking, what does the term "Affordances" refer to?
• B. The perceived and actual properties of an object that suggest its use
Answer: B. The perceived and actual properties of an object that suggest its use
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66. What is the purpose of the "Role Storming" technique in design thinking?
67. In design thinking, what does the term "Heuristic Evaluation" involve?
68. What is the role of "Scenario Planning" in the design thinking process?
69. Which design thinking principle emphasizes the importance of involving diverse
perspectives in the design process?
• A. User-Centered Design
• B. Divergent Thinking
• C. Convergent Thinking
• D. Inclusive Design
70. In design thinking, what does the term "Hick's Law" involve?
• B. The time it takes to make a decision increase with the number of choices
Answer: B. The time it takes to make a decision increase with the number of choices
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71. What is the primary purpose of the "Empathy Maps" technique in design thinking?
72. In design thinking, what does the term "Assumption Busting" involve?
73. Which design thinking phase involves testing the solution with actual users to gather
feedback?
• A. Ideation
• B. Prototype
• C. Test
• D. Analyze
Answer: C. Test
75. In design thinking, what does the term "Back casting" involve?
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76. What is the purpose of the "Storyboarding" technique in design thinking?
77. In design thinking, what does the term "Rapid Ethnography" involve?
79. Which design thinking principle involves focusing on the end user's needs and
experiences?
• A. User-Centered Design
• B. Divergent Thinking
• C. Convergent Thinking
• D. Emotional Design
80. In design thinking, what is the purpose of the "Lotus Blossom" technique?
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81. What is the primary purpose of the "Wizard of Oz" prototyping technique in design
thinking?
82. In design thinking, what does the term "Kano Model" involve?
83. Which design thinking phase involves synthesizing and interpreting data gathered during
the research phase?
• A. Ideation
• B. Define
• C. Test
• D. Analyze
Answer: D. Analyze
84. What is the role of "A/B Testing" in the design thinking process?
85. In design thinking, what does the term "Crazy Eights" involve?
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86. What is the purpose of the "Cocktail Party" technique in design thinking?
Answer: B. Ensuring that a product can be used by people with diverse abilities
89. Which design thinking principle emphasizes the importance of feedback loops and
iteration?
• B. Divergent Thinking
• C. Convergent Thinking
• D. Human-Centered Design
90. In design thinking, what does the term "Visual Thinking" involve?
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81. What is the primary purpose of the "Customer Persona" technique in design thinking?
82. In design thinking, what does the term "Usability Heuristics" involve?
83. Which design thinking phase involves synthesizing and interpreting the data collected
during the empathize phase?
• A. Ideation
• B. Define
• C. Test
• D. Analyze
Answer: B. Define
84. What is the role of "Boundary Objects" in the design thinking process?
Answer: C. Objects that facilitate communication and collaboration between different disciplines
85. In design thinking, what does the term "Wizard of Oz" testing involve?
• B. Participants believe they are interacting with a fully functional system, but a
human is behind the scenes simulating the system's responses
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Answer: B. Participants believe they are interacting with a fully functional system, but a human is
behind the scenes simulating the system's responses
86. What is the purpose of the "Mind's Eye" technique in design thinking?
87. In design thinking, what does the term "Wearables" refer to?
88. What is the role of "Pilot Testing" in the design thinking process?
89. Which design thinking principle involves prioritizing ideas and solutions based on their
feasibility and impact?
• A. Divergent Thinking
• B. Convergent Thinking
• D. Human-Centered Design
90. In design thinking, what does the term "Participatory Design" involve?
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• D. Ignoring user feedback
Answer: C. Involving end-users in the design process to ensure their perspectives are considered
91. What is the primary purpose of the "Five Whys" technique in design thinking?
Answer: B. Investigating the root cause of a problem by asking "why" multiple times
92. In design thinking, what does the term "Inclusive Design" involve?
• B. Designing products and services that consider the needs of diverse user groups
Answer: B. Designing products and services that consider the needs of diverse user groups
93. Which design thinking phase involves generating and exploring potential solutions to the
defined problem?
• A. Ideation
• B. Define
• C. Test
• D. Analyze
Answer: A. Ideation
95. In design thinking, what does the term "Personas" refer to?
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• D. Ignoring user feedback
96. What is the purpose of the "SWOT Analysis" technique in design thinking?
97. In design thinking, what does the term "A/B Testing" involve?
98. What is the role of "Design Sprints" in the design thinking process?
99. Which design thinking principle involves prioritizing the user's emotional experience with a
product or service?
• A. User-Centered Design
• B. Divergent Thinking
• C. Convergent Thinking
• D. Emotional Design
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