Mktg2 Asia Pacific 2nd Edition Mcdaniel Test Bank
Mktg2 Asia Pacific 2nd Edition Mcdaniel Test Bank
https://testbankfan.com/download/mktg2-asia-pacific-2nd-edition-mcdaniel-test-bank/
TRUE/FALSE
1. In times of inflation, the best way to increase profit margins is to increase the advertising budget so
as to increase economies of scale.
ANS: F
In times of inflation it is best to increase efficiency of production to increase profit margins.
PTS: 1 DIF: Moderate
TOP 4: Identify consumer and market reactions to the state of the economy
2. There are three competitive dimensions to consider in the marketing environment. These consist of
the company, the competition and the competitors
ANS: F
The three dimensions are the industry, the competition and competitors.
PTS: 1 DIF: Moderate
TOP 1: Discuss the external environment of marketing and explain how it affects an organisation
3. Many larger organisations assemble a team of specialists to continually collect and evaluate
environmental information. This process is called evaluative scanning.
ANS: F
The process is called environmental scanning.
PTS: 1 DIF: Moderate
TOP 1: Discuss the external environment of marketing and explain how it affects an organisation
ANS: F
SWOT stands for strength, weakness, opportunity and threats.
PTS: 1 DIF: Moderate
TOP 1: Discuss the external environment of marketing and explain how it affects an organisation
5. When examining external opportunities and threats, marketing managers must analyse aspects of
the marketing environment.
6. The factors within the external environment that are important to marketing managers can be
classified as sociocultural, demographic, economic, technological, political and legal, and
competitive.
ANS: F
Furthermore, there are issues of ethics and morality in business to consider.
PTS: 1 DIF: Difficult
TOP 1: Discuss the external environment of marketing and explain how it affects an organisation
7. Baby boomers are identified as the group of people born after the Second World War and before
the mid-1970s.
8. Baby boomers cherish convenience, which has resulted in a growing demand for home delivery of
items such as large appliances, furniture and groceries.
11. Because of its combination of high aspirations, high education levels and low expectations,
generation X poses a challenge for marketers.
12. Component lifestyle is the recognition of the various components in people’s lives that meet their
diverse needs and wants.
13. The demographic environment consists of the changing characteristics of families and rises in
income.
ANS: F
The demographic environment consists of the changing characteristics of families and
multiculturalism.
PTS: 1 DIF: Easy
TOP 3: Explain the importance to marketing managers of multiculturalism and growing ethnic
markets
14. In times of low inflation, businesses seeking to increase their profit margins can do so only by
increasing their sales.
ANS: F
In times of low inflation, businesses seeking to increase their profit margins can do so only by
increasing their efficiency.
PTS: 1 DIF: Easy
TOP 4: Identify consumer and market reactions to the state of the economy
15. Inflation pressures consumers to make more-economical purchases, while still attempting to
maintain their standard of living.
16. Recession requires different marketing strategies, like improving existing products and introducing
new ones, and maintaining and expanding customer services.
ANS: F
The strategy also includes emphasising top-of-the-line products and promoting product value to
customers.
PTS: 1 DIF: Difficult
TOP 4: Identify consumer and market reactions to the state of the economy
17. Primary research is pure research that aims to confirm an existing theory or to discover more about
a concept or phenomenon.
18. In Australia, product fitness and integrated marketing communications accuracy are covered by the
Trade Practices Act 1974.
19. The strategy an organisation adopts to provide the same product in all markets around the world is
called international competition.
ANS: F
It is called global competition.
PTS: 1 DIF: Easy
TOP 7: Explain the basics of foreign and domestic competition
20. International competition is the strategy an organisation adopts to provide to different countries
products that are usually different or modified in some way.
21. The rules people develop as a result of cultural values and norms are called ethics.
ANS: F
The rules are called morals.
PTS: 1 DIF: Easy
TOP 8: Describe the role of ethics and ethical decisions in business
22. Corporate social responsibility is demonstrated by managers who consider both the long-range best
interests of the organisation and its relationship to the society within which it operates.
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