Aiman Assignment
Aiman Assignment
Assignment
Topic: Levels of goals, Mission and vision statement
(Walt Disney)
Subject:
Principal of Management
Submitted to:
Ma’am Khawar
Submitted by:
Aiman Khalid
Roll no (BAFM-22-43)
The Walt Disney Company
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified
international family entertainment and media enterprise that includes three core business segments:
Disney Entertainment, ESPN, and Disney Parks, Experiences and Product
Disney Entertainment
Disney Entertainment includes the company’s full portfolio of entertainment media and content
businesses globally, including streaming.
Social Responsibility
Our approach to corporate social responsibility is built upon the Company’s long and enduring legacy of
engagement in our workplaces and communities and our actions to protect the environment.
Walt Disney’s mission is “to entertain, inform and inspire people around the globe through the
power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative
technologies that make ours the world’s premier entertainment company.” This mission statement
describes the main aspects of Disney’s business, as follows:
1. World market
2. Leadership as a producer and provider
3. Entertainment and information
Strategic goal
The goal of Walt Disney Company is to maximize its financial performance in its various business
engagements (Walt Disney Company, 2012). This is a very significant goal in line with the overall
strategic growth of this business. Due to stiff competition and the dynamic nature of business, Walt
Disney Company needs to diversify its product offering across the globe (Kaplan & Norton, 2001). The
various product divisions are meant to help the business tailor make its product offerings in line with the
different cultures of consumers across the globe. To undertake this massive venture, Walt Disney
Company will need solid financial asset base.
In order to realize its strategic goal, Walt Disney Company has identified a number of objectives;
aggressive marketing, new product innovation, and minimizing operational costs (Walt Disney Company,
2012). Though these objectives, Walt Disney Company aims at achieving its main goal of growing
revenues. To accomplish these objectives, Walt Disney Company must develop an action plan. The
company must invest heavily in marketing. It must equally seek measures of minimizing its costs. For all
the identified objectives, the action plan must detail the process to be undertaken, the timelines, the
expected results and the responsible people (Mainardi, 2011).
Core Values
Like Nike, Disney’s mission statement is closely linked to its specific industry and target audience.
According to Disney Careers, their company values are optimism, innovation, decency, quality,
community, and storytelling.