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    The document summarizes key information about Walt Disney Company, including its mission statement, vision statement, strategic goals, objectives, and core values. [1] Walt Disney's mission is to entertain, inform and inspire people around the globe through storytelling and innovative technologies. [2] Its vision is to be a leading global producer and provider of entertainment and information. [3] The company's strategic goal is to maximize financial performance across its business engagements.

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    The document summarizes key information about Walt Disney Company, including its mission statement, vision statement, strategic goals, objectives, and core values. [1] Walt Disney's mission is to entertain, inform and inspire people around the globe through storytelling and innovative technologies. [2] Its vision is to be a leading global producer and provider of entertainment and information. [3] The company's strategic goal is to maximize financial performance across its business engagements.

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    © All Rights Reserved
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    73 views3 pages

    Aiman Assignment

    Uploaded by

    Laiba Kanwal
    The document summarizes key information about Walt Disney Company, including its mission statement, vision statement, strategic goals, objectives, and core values. [1] Walt Disney's mission is to entertain, inform and inspire people around the globe through storytelling and innovative technologies. [2] Its vision is to be a leading global producer and provider of entertainment and information. [3] The company's strategic goal is to maximize financial performance across its business engagements.

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    Date: 1st Dec, 2023

    Assignment
    Topic: Levels of goals, Mission and vision statement
    (Walt Disney)
    Subject:
    Principal of Management

    Submitted to:
    Ma’am Khawar
    Submitted by:
    Aiman Khalid
    Roll no (BAFM-22-43)
    The Walt Disney Company
    The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified
    international family entertainment and media enterprise that includes three core business segments:
    Disney Entertainment, ESPN, and Disney Parks, Experiences and Product

    Disney Entertainment

    Disney Entertainment includes the company’s full portfolio of entertainment media and content
    businesses globally, including streaming.

    Social Responsibility

    Our approach to corporate social responsibility is built upon the Company’s long and enduring legacy of
    engagement in our workplaces and communities and our actions to protect the environment.

    Disney’s Mission Statement

    Walt Disney’s mission is “to entertain, inform and inspire people around the globe through the
    power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative
    technologies that make ours the world’s premier entertainment company.” This mission statement
    describes the main aspects of Disney’s business, as follows:

    1. Entertainment, information, inspiration


    2. Global market reach
    3. Unparalleled and premier status
    4. Storytelling, branding, creativity, and innovative technologies

    Disney’s Vision Statement


    Walt Disney’s vision is “to be one of the world’s leading producers and providers of entertainment
    and information.” This vision statement shows industry leadership as a target for strategic management
    and provides an overview of the nature of the business. Disney’s corporate vision statement has the
    following main factors:

    1. World market
    2. Leadership as a producer and provider
    3. Entertainment and information

    Strategic goal

    The goal of Walt Disney Company is to maximize its financial performance in its various business
    engagements (Walt Disney Company, 2012). This is a very significant goal in line with the overall
    strategic growth of this business. Due to stiff competition and the dynamic nature of business, Walt
    Disney Company needs to diversify its product offering across the globe (Kaplan & Norton, 2001). The
    various product divisions are meant to help the business tailor make its product offerings in line with the
    different cultures of consumers across the globe. To undertake this massive venture, Walt Disney
    Company will need solid financial asset base.

    Objectives of Walt Disney Company

    In order to realize its strategic goal, Walt Disney Company has identified a number of objectives;
    aggressive marketing, new product innovation, and minimizing operational costs (Walt Disney Company,
    2012). Though these objectives, Walt Disney Company aims at achieving its main goal of growing
    revenues. To accomplish these objectives, Walt Disney Company must develop an action plan. The
    company must invest heavily in marketing. It must equally seek measures of minimizing its costs. For all
    the identified objectives, the action plan must detail the process to be undertaken, the timelines, the
    expected results and the responsible people (Mainardi, 2011).

    Core Values

    Like Nike, Disney’s mission statement is closely linked to its specific industry and target audience.

    According to Disney Careers, their company values are optimism, innovation, decency, quality,
    community, and storytelling.

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