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Summary Chapter 6 ComEthics
Summary Chapter 6 ComEthics
Trade Secrets
A trade secret was defined as business information that represents something of economic
value, has required effort or cost to develop, has some degree of uniqueness or novelty, is
generally unknown to the public, and is kept confidential.
Information is only considered a trade secret if the company takes steps to protect it.
• Trade secret law has a few key advantages over patents and copyrights
– No time limitations
– No need to file an application
– Patents can be ruled invalid by courts
– No filing or application fees
• Law doesn’t prevent someone from using the same idea if it is developed independently
• Trade secret law varies greatly from country to country
Employees and Trade Secrets
• Employees are the greatest threat to trade secrets
• Unauthorized use of an employer’s customer list
– Customer list is not automatically considered a trade secret
– Educate workers about the confidentiality of lists
• Nondisclosure clauses in employee’s contract
– Enforcement can be difficult
– Confidentiality issues are reviewed at the exit interview
• Noncompete agreements
– Protect intellectual property from being used by competitors when key employees leave
– Require employees not to work for competitors for a period of time
– Wide range of treatment on noncompete agreements among the various states
Summary Chapter 6 Intellectual Property
• Applied to computer:
– Hardware
– Software
• Convert a program code to a higher-level design
• Convert an application that ran on one vendor’s database to run on another’s
• Compiler
– Language translator
– Converts computer program statements expressed in a source language to
machine language
• Software manufacturer
– Provides software in machine language form
• Decompiler
– Reads machine language
– Produces source code
Open-Source Code
Open-source code is any program whose source code is made available for use or modification,
as users or other developers see fit.
• Basic premise behind source code is that
– Many programmers can help software improve
– Can be adapted to meet new needs
– Bugs rapidly identified and fixed
– High reliability
• GNU General Public License (GPL) was a precursor to the Open-Source Initiative (OSI)
Competitive Intelligence
Competitive intelligence is legally obtained information that is gathered to help a company gain
an advantage over its rivals.
Competitive intelligence is often integrated into a company’s strategic plan and executive
decision making.
Summary Chapter 6 Intellectual Property
• Not the same as industrial espionage, which uses illegal means to obtain business
information not available to the general public
• Without proper management safeguards, it can cross over to industrial espionage
Trademark Infringement
• Trademark is logo, package design, phrase, sound, or word that enables consumer to
differentiate one company’s product from another’s
• Trademark owner can prevent others from using the same mark or a confusingly similar
mark on a product’s label
• Organizations frequently sue one another over the use of a trademark in a Web site or
domain name
• Nominative fair use is defense often employed by defendant in trademark infringement
case
Cybersquatting
– Register domain names for famous trademarks or company names
– Hope the trademark’s owner will buy the domain name for a large sum of money
– To curb cybersquatting, register all possible domain names
– .org, .com, .info
– Internet Corporation for Assigned Names and Numbers (ICANN)
– Several top-level domains (.com, .edu, edu., .gov, .int, .mil, .net, .org,
aero, .biz, .coop, .info, .museum, .name, .pro, .asis, .cat, .mobi, .tel, and .travel)
– Current trademark holders are given time to assert their rights in the new top-level
domains before registrations are opened to the general public
– Anticybersquatting Consumer Protection Act allows trademark owners to challenge
foreign cybersquatters