TNC SHS GR11
TNC SHS GR11
FADS
“Seemingly drastic swings in mass behavior without obvious external stimuli”
Mass behavior - type of social behavior and is defined as collective behavior among people who
are spatially dispersed from one another
Theory of network externalities - phenomenon where the utility of a product increase when more
people use it, increased number of participants improve the value of a good or service
Cascade Theory - information cascades happen when a potential consumer or user abandons
his or her own information and refer to the decision made by other individuals (your voice
diminishes because so many people are against you)
TRENDS
(notes in notebook)
FAD Trend
Scope and limitations Stays within one company; Can cross over many
single brand/limited brands companies; encompasses
entire areas of technologies
Vuca world - unpredictable, volatile world, those who survive are adaptable, derive lesson for
experience, and develop adaptive strategies and innovative systems within which they work and
live
V Volatility Vision
U Uncertainty Understanding
C Complexity Clarity
A Ambiguity Agility
Megatrends
- These are interdisciplinary long-term trends that will determine the future for a large part
of the world
- Change in politics
- Advancement in science and technology
- Development of socio-cultural landscape
- Resource scarcity