Professional Documents
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Pr3 Girls Generation 1m4
Pr3 Girls Generation 1m4
EmpowHER:
Promoting Women’s Leadership and Empowerment
Submitted by:
Aquino, Ashley Nicole D.
Bañacia, Maria Althea Angeline L.
De Guzman, Gabrielle Anne M.
De Vera, Hannah Louise
Niro, Lynzel Danica A.
1M4
Submitted to:
Asst. Prof Emelito F. Sarmago
"Girls Generation" is more than simply the name of our team; it's a potent symbol of our
commitment to promoting gender equality and women's empowerment. It embodies the concept
that, by collaborating across generations, we may create a future in which women are equally
represented in society as participants, leaders, and contributors.
This advocacy revolves around empowering women because we can be more than what society
thinks. We should break the stereotype about what women should become as they are more
capable of what the people want them to be. Let women live without prejudice and
discrimination but a life that lets them spread their wings and fly high to achieve their tomorrow.
Dahil kami ay babae, hindi babae lang.
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Team Tagline: “Unleash YOUR Power”
Our team's "Unleash YOUR Power" tagline captures a more profound message we wish to relay
with our advocacy. As you can see, “YOUR” means yielding equality, overcoming barriers,
unleashing potential, and reshaping norms. In addition, we used the pronoun “your” as it is
gender-neutral. This shows that through our campaign, we hope to foster and promote these ideas
for everyone, no matter what their gender, age, or race is. We aim to instill hope in individuals
experiencing gender-based injustice, fight for rights and opportunity for all, and ensure that each
gender is fairly represented in our society. To address gender inequality and build a better future
for generations, we want to motivate people to take action and discover their true potential.
1. Women, to this day, are still seen as inferior to men. Some people still see women as
weak, powerless, not capable of doing men’s work, or simply not as good as they think.
Through this advocacy, we can showcase women's potential and how they are not inferior
to anyone.
2. The double standards of society when it comes to women. If a man does something,
they quickly get away with it, especially when they got the ‘looks.’ But when a woman
does something, they’ll see it as just wanting attention. This is very common in the KPOP
community as fans try to justify a man’s actions because he is handsome, but they tend to
drag them down when it comes to women.
3. To stop the objectification of people towards women. Women are typically seen as the
ones who should do all the cleaning, cooking, or any household chores. They are also
often seen as a toy by men who think highly of themselves and treat women as their
slaves.
4. To boost women’s confidence and rights. Because of the discrimination and violence
women experience, most of them are getting scared to speak up and lose their self-worth.
This would be a chance for us to boost them and make them feel that no one has the right
to take away their dignity.
5. To speak out the power of a woman’s voice. Women deserve to be heard. Speaking up
doesn’t mean complaining, but correcting what they see is wrong. The power of a
woman’s voice is much more significant and louder than what society thinks.
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5 Justifications for the Specified Target Audience - General Public
1. Some women have no empowerment towards fellow women. It is also happening these
days that women are the ones who put other women down. For example, commenting
negatively about their body, looks, professions, etc. This advocacy promotes a sisterhood
with peace and harmony, where everyone lifts each other.
2. Changing societal norms and culture is an essential aspect of achieving gender
equality. Advocacy targeted at the general public can challenge and reshape traditional
beliefs to foster a more inclusive society.
3. The General Public often lacks in-depth knowledge about the importance of
women’s leadership. Targeting them allows for widespread education, raising awareness
about the issues and potential solutions.
4. Utilization to eradicate prejudices and discrimination that have hampered women
for too long by drawing attention to the challenges they face and the importance of
their empowerment. As a result, this could move us one step closer to a future where
everyone is treated fairly and impartially.
5. For society to treat women the way they deserve to be treated. Having equal rights is
a fundamental human right, so equal rights, opportunities, and freedom should be given
equally to both men and women.
Nature of Activity
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- Engage Men and Boys: Including boys and men as allies is essential to winning the
battle for gender equality and developing workshops, especially for boys and men, that
encourage discussion, awareness-raising, and action to combat damaging gender
stereotypes and advance positive masculinity.
- Address Issues: Address issues such as gender-based violence and work towards
creating a safe and supportive environment for women and girls. To overcome prejudices
and promote more inclusive narratives, support varied and genuine gender representation
in entertainment and media.
d. Location
Rizal Park
- Why Rizal Park?
Rizal Park is convenient, centrally located, and easily accessible to people from
various parts of Manila. It provides a spacious and welcoming environment for
events, discussions, and activities related to girl empowerment. The historical
connection also adds depth to the advocacy, as the park is named after Dr. Jose
Rizal, a national hero who supported equality and social reforms.
e. Time
4:00 PM – 7:00 PM
f. Date
March 8, 2024 (International Women’s Day)
g. Program Flow
EmpowHER: Leadership Empowerment Program
HERitage Booths
- Interactive booths celebrating the achievements of women in history and culture.
- Virtual reality stations showcasing influential women-led movements.
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WorkHERshops (45 minutes)
- Concurrent workshops on various empowering topics:
Leadership Skills 101
Confidence Building Through Storytelling
Breaking Barriers: Overcoming Gender Stereotypes
- Participants rotate to different workshops based on their interests.
2. Tasking for the Members of the Team in relation to the proposed Major Advocacy
Activity
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3. Major Partners (Other advocacy groups)
- Avon Philippines: Avon is a well-known brand in the Philippines for its beauty and
personal care products. The company has been involved in various women's
empowerment initiatives, including campaigns against domestic violence and breast
cancer awareness. They also launched a limited edition line of fundraising products,
including the women’s empowerment umbrella, Avon #SpeakOut Lipstick, Evita watch,
and Avon Love Yourself jewelry set.
- Unilever Philippines: Another big company known for its sustainable living plan and
committed to empowering women across its value chain. They are willing to support
advocacy campaigns related to gender equality, sustainability, and social impact by
providing sponsorship on events and event monetary funding.
- Coca-Cola PH: Coca-Cola has a history of supporting community development and
empowerment initiatives. They’ve taken part in an industry called “5by20” since 2010,
reaching more than 6 million beneficiaries. They are interested in funding and supporting
women’s economic empowerment and community well-being campaigns.
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5. Feasibility Plan
a. Financial Plan
This shows the financial plan or distribution of the budget for the needed materials for the
advocacy. The currency is in peso.
Booths 45,000
Venue 50,000
Props/Decorations 50,000
b. Logistics
To successfully conduct this advocacy campaign, our team will ensure to have the
following:
● Safety Protocols
- We encourage everyone who wishes to participate in this event to follow safety
protocols for their well-being and for the safety of others, too.
● Paramedics
- In case of unforeseen circumstances, paramedics will be available in the venue.
● Guards
- The guards are also staff members monitoring different places in the venue to
ensure everything is safe.
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c. Operational Plan
Besides the guest speakers and musicians, the booths, food stalls, and art installations will
also be prepared during this period. Our team will also contact trusted businesses or people for
the said facilities. The team will ensure that all these facilities are ready to serve the public on the
event day.
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Event Poster
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Actual Video Teaser
Video Thumbnail
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