Module Outline SEM 1 2023-2024 FIN (1) (1) Updated Aug 28 2023 (4) Fiinnn
Module Outline SEM 1 2023-2024 FIN (1) (1) Updated Aug 28 2023 (4) Fiinnn
MODULE : ENTREPRENEURSHIP
MODULE CODE: ENT3001
DURATION: 45 HOURS
CREDITS: 3
1. MODULE DESCRIPTION
This module guides participants through the process of entrepreneurship and business creation and
culminates with the development of a business plan. It covers topics ranging from creativity, idea
generation, business model development, intrapreneurship and marketing, through to the legal and
financial aspects of business. The module seeks to enable participants to appreciate the role of
creativity, innovation and entrepreneurship in adding value to economic pursuits. Additionally, it
demystifies the process of starting and operating business by exposing participants to a systematic
approach to business development, with the aim of increasing the number of persons who see
entrepreneurship and business creation as viable alternatives for employment and contribution to\
society.
2. MODULE OBJECTIVES
CONTENTS
1. Background to business
2. Definition of entrepreneurship
3. Principles of entrepreneurship
4. Characteristics of an entrepreneur
5. Factors encouraging entrepreneurship
6. Factors discouraging entrepreneurship
7. The Relevance of entrepreneurship in the local industry.
1
(NB. The Feasibility Assignment should be given by Week 2)
CONTENTS
1. Background to intrapreneurship
2. Definition of intrapreneurship
3. Characteristics of an intrapreneur
4. Factors encouraging intrapreneurship
5. The relevance of intrapreneurship in the local industry.
6. The creative process
7. Techniques for enhancing creativity
8. Concept Statements
9. Business models
CONTENTS
1. The importance of a feasibility study
2. The feasibility study procedures
3. Elements of a feasibility study
4. Conducting a feasibility study
CONTENTS
1. Target marketing
2. The marketing mix
3. Public relations activities
CONTENTS
2
1. Forms of business ownership Joint Venture
2. Modes of operation Franchising
3. Procedures for registering a business Acquisitions
4. Legal documents in a business Mergers
-- New Venture Expansion Strategies & Issues
Going Public
CONTENTS
1. The importance of a business plan
2. The purpose and uses of business plans
3. Elements of a business plan
4. Business models
5. Developing and presenting a business plan
CONTENTS
1. SWOT. Analysis
2. Corporate Planning
3. Organizational Designs
4. Management Functions
5. Corporate Strategies
CONTENTS
1. The human element in a business
2. Sourcing and staffing
3. Training and development
4. Performance evaluation
5. Occupational safety and health
CONTENTS
1. Sources of finance
2. Determining start up cost
3. Capital and revenue expenditure
4. Breakeven analysis
5. Cash budgets
6. Financial accounting statements
7. Harvesting/exit strategies.
CONTENTS
1. Plant location and layout
2. Inventory management
3. Cost control
4. Quality Control
5. Risk management
READINGS
1. Hisrich, Robert, D., Peters, Michael P. & Shepherd, Dean A. 2008: Entrepreneurship,
7th Edition, McGrawHill
4
The Feasibility Assignment should be given on or before week 2, Sept10, 2023.
The Business Plan Assignment should be given no later than Nov5, 2023.
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Updated Prince Graham Haynes June 2020