Module Outline SEM 1 2023-2024 FIN (1) (1) Updated Aug 28 2023 (4) Fiinnn

UNIVERSITY OF TECHNOLOGY, JAMAICA
COLLEGE OF BUSINESS AND MANAGEMENT

JOAN DUNCAN SCHOOL OF ENTREPRENEURSHIP, ETHICS & LEADERSHIP
MODULE OUTLINE – SEMESTER 1 , 2023-24
MODULE : ENTREPRENEURSHIP
MODULE CODE: ENT3001
DURATION: 45 HOURS
CREDITS: 3
1. MODULE DESCRIPTION
This module guides participants through the process of entrepreneurship and business creation and
culminates with the development of a business plan. It covers topics ranging from creativity, idea
generation, business model development, intrapreneurship and marketing, through to the legal and
financial aspects of business. The module seeks to enable participants to appreciate the role of
creativity, innovation and entrepreneurship in adding value to economic pursuits. Additionally, it
demystifies the process of starting and operating business by exposing participants to a systematic
approach to business development, with the aim of increasing the number of persons who see
entrepreneurship and business creation as viable alternatives for employment and contribution to\
society.
2. MODULE OBJECTIVES
On completion of this module participants should be able to:

a. explain the importance of new business development in the domestic and international economy
b. explain the concepts of entrepreneurship, intrapreneurship, concept statement and business
model
c. identify opportunities for development of new businesses and generate business ideas
d. explain essential components of the operations of a business
e. conduct a feasibility study and develop a business plan
f. apply analytical and problem solving skills in a variety of business situations
g. explore innovative ideas for business creation and expansion
h. take calculated risks in the process of business development
UNIT ONE - INTRODUCTION TO ENTREPRENEURSHIP 5 hours

Students should be able to:
1.1 demonstrate an understanding of the background of business
1.2 explain the concept of entrepreneurship
1.3 apply the key principles of entrepreneurship
1.4 discuss the characteristics of an entrepreneur
1.5 state factors that encourage entrepreneurship
1.6 state factors that discourage entrepreneurship
1.7 assess the importance of entrepreneurship in a developing economy
CONTENTS
1. Background to business
2. Definition of entrepreneurship
3. Principles of entrepreneurship
4. Characteristics of an entrepreneur
5. Factors encouraging entrepreneurship
6. Factors discouraging entrepreneurship
7. The Relevance of entrepreneurship in the local industry.
4. UNIT TWO CONCEPTS WITHIN ENTREPRENEURSHIP - 3 hours
1
(NB. The Feasibility Assignment should be given by Week 2)

2.1 explain the concept of intrapreneurship
2.2 state factors that are encouraging intrapreneurship
2.3 discuss the benefits of intrapreneurship
2.4 state ways of rewarding intrapreneurship
2.5 explain why creativity and innovation are integral to entrepreneurship
2.6 describe the steps in the creative process
2.7 develop a concept statement
2.8describe a business model
CONTENTS
1. Background to intrapreneurship
2. Definition of intrapreneurship
3. Characteristics of an intrapreneur
4. Factors encouraging intrapreneurship
5. The relevance of intrapreneurship in the local industry.
6. The creative process
7. Techniques for enhancing creativity
8. Concept Statements
9. Business models
5. UNIT THREE - FEASIBILITY STUDY LESSON4 5 hours

3.1 explain the relevance of a feasibility study
3.2 state the procedures involved in conducting a feasibility study
3.3 explain the elements of a feasibility study
3.4 conduct a feasibility study
CONTENTS
1. The importance of a feasibility study
2. The feasibility study procedures
3. Elements of a feasibility study
4. Conducting a feasibility study
6. UNIT FOUR - MARKETING CONSIDERATIONS AND FS LESSON 5 - 4 hour

4.1 explain the concept of target marketing
4.2 discuss the elements of the marketing mix
4.3 discuss the importance of public relations and customer service
CONTENTS
1. Target marketing
2. The marketing mix
3. Public relations activities
7. UNIT FIVE - LEGAL ASPECTS OF A BUSINESS 3 hours

5.1 discuss forms of business ownership
5.2 explain modes of operation
5.3 explain the procedures for registering a business
5.4 discuss the legal documents associated with a business
CONTENTS
2
1. Forms of business ownership Joint Venture
2. Modes of operation Franchising
3. Procedures for registering a business Acquisitions
4. Legal documents in a business Mergers
-- New Venture Expansion Strategies & Issues
Going Public
8. UNIT SIX - BUSINESS PLAN OVERVIEW 5 hours

(NB. The Business Plan Assignment should be given no later than week 5)

6.1 discuss the purposes of a business plan
6.2 explain the elements of a business plan
6.3 develop a business model
6.4 develop and present a business plan
CONTENTS
1. The importance of a business plan
2. The purpose and uses of business plans
3. Elements of a business plan
4. Business models
5. Developing and presenting a business plan
9. UNIT SEVEN- ORGANIZATION STRUCTURE AND MANAGEMENT 3hours

7.1 assess an organization using a SWOT analysis
7.2 explain the elements of corporate planning
7.3 explain the methods of designing an organizational structure
7.4 explain the management functions in an organization
7.5 state various corporate strategies
CONTENTS
1. SWOT. Analysis
2. Corporate Planning
3. Organizational Designs
4. Management Functions
5. Corporate Strategies
10. UNIT EIGHT - HUMAN RESOURCE MANAGEMENT 3 hours

8.1 explain the importance of the human resources
8.2 discuss the procedures involved in sourcing and staffing
8.3 discuss opportunities for training and development
8.4 discuss the relevance of performance evaluation
8.5 discuss the importance of occupational safety and health
CONTENTS
1. The human element in a business
2. Sourcing and staffing
3. Training and development
4. Performance evaluation
5. Occupational safety and health
11. UNIT NINE - ACCOUNTING & FINANCE 5 hours

3
10.1 Discuss sources of financing
10.2 Prepare startup cost schedule
10.3 Distinguish between capital and revenue expenditure
10.4 Compute break even
10.5 Prepare simple cash budgets
10.6 Prepare basic financial accounting statements
10.7 Recommend harvesting/exit strategies for equity investors
CONTENTS
1. Sources of finance
2. Determining start up cost
3. Capital and revenue expenditure
4. Breakeven analysis
5. Cash budgets
6. Financial accounting statements
7. Harvesting/exit strategies.
12. UNIT TEN - OPERATIONS MANAGEMENT 3 hours

9.1 discuss the options for plant location and layout
9.2 explain the importance of inventory management
9.3 explain the relevance of cost control
9.4 discuss the importance of quality control
10.5 discuss the elements, of risk management
CONTENTS
1. Plant location and layout
2. Inventory management
3. Cost control
4. Quality Control
5. Risk management
13. REQUIRED TEXT

1. Scarborough, N. M: Essentials of Entrepreneurship and Small Business Management, 6th
Edition, Prentice Hall
READINGS
1. Hisrich, Robert, D., Peters, Michael P. & Shepherd, Dean A. 2008: Entrepreneurship,
7th Edition, McGrawHill
2. Booklets on Small Business Management & Entrepreneurship

The Technology Innovation Center, University of Technology, Jamaica
14. ACCESSING RESOURCE MATERIAL

The module can be accessed and followed on the Internet at UTech Online
http://utechonline.utech.edu.jm
15. EVALUATION WEIGHT DUE DATE

1 In Class Quiz 5% Week of Oct 3, 2023
2 Feasibility Study & Presentation (Group) 25% Week of Oct 15, 2023
3 Presentation of Business Plan (Individual) 10% Week of Nov19,2023
4 Business Plan Submission (Group) 20% Week of Nov19, 2023
5 Final Examination ` 40% Week of Nov 26 2023
NB.
 Groups should have a maximum of five (5) members
4
 The Feasibility Assignment should be given on or before week 2, Sept10, 2023.
 The Business Plan Assignment should be given no later than Nov5, 2023.
==============================
Updated Prince Graham Haynes June 2020

Module Outline SEM 1 2023-2024 FIN (1) (1) Updated Aug 28 2023 (4) Fiinnn

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UNIVERSITY OF TECHNOLOGY, JAMAICA

COLLEGE OF BUSINESS AND MANAGEMENT

MODULE OUTLINE – SEMESTER 1 , 2023-24

On completion of this module participants should be able to:

UNIT ONE - INTRODUCTION TO ENTREPRENEURSHIP 5 hours

4. UNIT TWO CONCEPTS WITHIN ENTREPRENEURSHIP - 3 hours

Students should be able to:

5. UNIT THREE - FEASIBILITY STUDY LESSON4 5 hours

Students should be able to:

6. UNIT FOUR - MARKETING CONSIDERATIONS AND FS LESSON 5 - 4 hour

Students should be able to:

7. UNIT FIVE - LEGAL ASPECTS OF A BUSINESS 3 hours

Students should be able to:

8. UNIT SIX - BUSINESS PLAN OVERVIEW 5 hours

Students should be able to:

9. UNIT SEVEN- ORGANIZATION STRUCTURE AND MANAGEMENT 3hours

10. UNIT EIGHT - HUMAN RESOURCE MANAGEMENT 3 hours

Students should be able to:

11. UNIT NINE - ACCOUNTING & FINANCE 5 hours

12. UNIT TEN - OPERATIONS MANAGEMENT 3 hours

13. REQUIRED TEXT

2. Booklets on Small Business Management & Entrepreneurship

14. ACCESSING RESOURCE MATERIAL

15. EVALUATION WEIGHT DUE DATE

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