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  • Apple Vs

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    janlugo522
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    The document compares two commercials, one from Apple in 1984 and one from Motorola in 2010, that reference George Orwell's novel 1984. The Apple commercial portrays the world in dark tones as oppressive and mindless until a woman destroys the controlling screen, representing freedom. Motorola's commercial similarly shows a sterile, uncreative world but implies that Apple users are "sheep" while their product offers uniqueness and freedom. Both commercials manipulate viewers' fears of control to promote their brands, but the Apple commercial more directly mirrors Orwell's themes and portrayal of 1984.

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    Apple vs

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    The document compares two commercials, one from Apple in 1984 and one from Motorola in 2010, that reference George Orwell's novel 1984. The Apple commercial portrays the world in dark tones as oppressive and mindless until a woman destroys the controlling screen, representing freedom. Motorola's commercial similarly shows a sterile, uncreative world but implies that Apple users are "sheep" while their product offers uniqueness and freedom. Both commercials manipulate viewers' fears of control to promote their brands, but the Apple commercial more directly mirrors Orwell's themes and portrayal of 1984.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    29 views2 pages

    Apple Vs

    Uploaded by

    janlugo522
    The document compares two commercials, one from Apple in 1984 and one from Motorola in 2010, that reference George Orwell's novel 1984. The Apple commercial portrays the world in dark tones as oppressive and mindless until a woman destroys the controlling screen, representing freedom. Motorola's commercial similarly shows a sterile, uncreative world but implies that Apple users are "sheep" while their product offers uniqueness and freedom. Both commercials manipulate viewers' fears of control to promote their brands, but the Apple commercial more directly mirrors Orwell's themes and portrayal of 1984.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 2

    Apple vs.

    Motorola: Two 1984 Spoofs

    Apple’s Commercial from 1984: Motorola’s commercial from 2010:

    1. How does Apple portray the world of


    1. How does Motorola portray the world
    1984? What do the people look like? What
    of 1984? How can you connect their
    colors are used? What is the focus?
    portrayal of 1984 with the look/style of
    They use greys and greyish blues to be Apple products?
    able to show how dark the world is. The
    The use white colors for all the people
    focus of the commercial is to highlight how
    except the one with the Motorola tablet
    all the people are mindless until a woman in
    which has darker clothing. It shows the
    colorful clothing comes and destroys the
    world as cold, sterile ,and uncreative and
    screen showing them freedom of the
    when a girl I shown the creativity of the
    macintosh.
    Motorola she takes her headphones off
    that were implied to be controlling her.

    2. Who and what represents “Apple” in


    the commercial? What do “Apple” in the
    commercial and George Orwell have in
    common? What do “Apple” and Winston 2. How is Motorola manipulating the
    Smith have in common? viewer by connecting Apple products and
    the world of 1984?
    Apple is represented by the woman in
    bright clothing that destroys the screen They make it seem like all users of Apple
    thereby destroying Apple’s ‘inferior’ products are sheep following the herd and
    competitors. In the commercial “Apple” mindless people like the society in 1984.
    shows similarities in George Orwell by The present the user of Motorola products
    trying to give people that power to break as different and free of this.
    free for a controlling society. They also
    mirror Winston’s desire to rebel against the
    party however “Apple” do it much more
    openly than Winston.

    3. What strategies does the commercial


    use to manipulate viewers to think/feel a
    certain way? Are they anything like Orwell’s
    strategies?
    3. What strategies does the commercial
    use to manipulate viewers to think/feel a They make the viewer see Apple products
    certain way? Are they anything like Orwell’s as what everyone else is using while making
    strategies? their product seem unique and special.
    They mirror Orwell by making them scared
    The commercial uses the strategy of
    of being in control.
    making the viewer believe that if they use
    any other product they are not free from
    societies control.

    1. Which commercial do you think more effectively manipulates the viewer to be


    interested in the product? Why?

    Motorola commercials manipulate the viewer more by less subtly impling that other
    products are less creative and different.

    2. Which commercial do you prefer? Why?

    I prefer the Apple commercial because it is iconic and emulates the world of 1984
    better.

    3. Which commercial uses strategies more like Orwell’s to get its point across? Why
    do you think so?

    The Motorola one uses techniques more obviously and the but the Apple one conveys
    Orwell message of rebellion and the style of his world better than the Motorola one.

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