Professional Documents
Culture Documents
Tanghulicious 1 2
Tanghulicious 1 2
BUSINESS PLAN
TABLE OF CONTENS
Contents Pages
Title page………………………………………………………………………… 1
Table of Contents………………………………………………………………… 2
Introduction………………………………………………………………………. 3
Executive Summary……………………………………………………………… 4
Personal Information……………………………………………………………… 5
Business Proponents……………………………………………………………… 6
Marketing Plan…………………………………………………………………….. 10
Market Segmentation……………………………………………………………… 11
Market Mapping…………………………………………………………………… 12
Target Market……………………………………………………………………… 13
Promotion………………………………………………………………………….. 15.
Market Research…………………………………………………………………… 16
SWOT Analysis…………………………………………………………………… 18
Operation Plan………………………………………………………………………19
Organization Plan………………………………………………………………….. 20
Financial Plan……………………………………………………………………… 21
Social Impact……………………………………………………………………… 22
Income statement…………………………………………………………………… 23
Introduction
Tanghulicious is an exciting venture that aims to introduce the delicious and
traditional Chinese street food, Tanghulu, to a wider audience. Tanghulu is a popular
snack made by skewering fruits, typically hawthom berries, dipping them in a sticky
sugar syrup, and allowing them to cool and harden. This sweet and tangy treat has been
enjoyed in China for centuries and is now ready to make its mark on the global culinary
scene.
Our business plan also takes into account the competitive landscape of the
street food industry. By conducting a thorough analysis of existing Tanghulu vendors and
other similar dessert businesses, we will identify opportunities to differentiate ourselves
and stand out in the market. We will offer a wide variety of fruit options, experiment with
unique flavors, and provide customization options to cater to different tastes and
preferences.
Financially, our business plan outlines the initial investment required, expected
revenue streams, and projected profitability over a specified period. We will implement a
cost-effective approach to procurement and operations while keeping in mind the
importance of maintaining product quality and customer satisfaction.
EXECUTIVE SUMMARY
Tanghulicious is a street food business that aims to bring the traditional Chinese
delicacy, tanghulu, to the local community. Our business is managed by a group of 11th-
grade students who are studying in the Academic strand, specifically focusing on
Humanities and Social Sciences. With a passion for entrepreneurship and a desire to
explore the rich cultural heritage of China, we aim to create a unique and enjoyable
dining experience for our customers.
The street food industry has witnessed significant growth in recent years, with an
increasing demand for authentic and diverse food options. Tanghulu, a popular traditional
Chinese snack, consists of skewered fruits coated in a crunchy sugar glaze. This
tantalizing treat offers a perfect blend of sweet and sour flavors, making it an appealing
choice for customers of all ages.
Our primary target market consists of college students, young professionals, and
families residing in the local community. By strategically locating our food cart near
educational institutions, office complexes, and residential areas, we aim to attract a
diverse customer base. Through effective marketing strategies, we will also target tourists
and individuals interested in experiencing authentic Chinese street food.
Tanghulicious will operate from a mobile food cart, allowing us to easily move to
different locations within the target market. We will prioritize hygiene and cleanliness,
ensuring that our food cart meets all health and safety regulations. The team will work in
shifts, ensuring that we can serve customers during peak hours and at local events. We
will also establish partnerships with local suppliers to ensure a consistent supply of fresh
fruits.
PERSONAL INFORMATION
Born on April 27, 2007, 16 years old, she is the daughter of Arlene
M. Micabalo and Dalmacio B. Micabalo Jr. She is currently a grade 11
student who is studying in the Academic strand, specifically focusing on
Humanities and Social Sciences (HUMSS). She wants to be a Nurse.
She was born on January 29, 2007, 16 years old, she is the daughter
of Alros Pilapil and Aileen Pilapil. She is currently a grade 11 student who is
studying in the Academic strand, specifically focusing on Humanities and
Social Sciences (HUMSS). She wants to be an Agriculture engineer someday.
He was born on December 26, 2006, 16 years old, and the son of
Maricel H. Sumatra and Arnold S. Sumatra. He is currently a grade 11
student who is studying in the Academic strand, specifically focusing on
Humanities and Social Sciences (HUMSS). He wants to be a police officer.
BUSINESS PROPONENTS
NAME POSITION WORK
Kriza Anthonette M. Owner Promote tanghulu in the
Micabalo business, the owner could
consider strategic
marketing initiatives such
as social media campaigns,
collaborations with local
vendors.
Charles Daewin Sumatra Financer Will ensure strategic
planning, budgeting,
funding, cash flow
management, and financial
analysis for business
stability.
Abigail Lyra Pilapil Management team Regularly asses and adapt
your approach based on
Angel Princess S. Garcia
market feedback to ensure
a successful introduction
of tanghulu to your target
audience.
BUSINESS PROPER
The needs:
Culinary Exploration:
Quality Ingredients:
Tanghulicious addresses the demand for quality by sourcing the finest and
freshest ingredients. Our commitment to excellence ensures that every skewer embodies
the essence of premium flavors.
Cultural Connection:
Recognizing the need for convenience, Tanghulicious provides quick and efficient
service. The emporium is strategically located in high-traffic areas, allowing customers to
enjoy a flavorful treat without compromising their busy schedules.
Tanghulicious caters to the desire for social and shared experiences. The
emporium's inviting ambiance encourages customers to gather, share, and savor Tanghulu
creations together, creating memorable moments around the culinary delights.
Affordable Indulgence:
Tanghulicious addresses the desire for affordable indulgence. With a pricing
strategy that balances value and quality, customers can enjoy the unique Tanghulu
experience without breaking the bank.
Mission:
Our mission is to bring the unique and delicious flavors of Tanghulu to people
around the world. We aim to provide high-quality Tanghulu products and beverages,
along with Tanghulu merchandise, to cater to the diverse tastes and preferences of our
customers. Through our commitment to excellence, innovation, and customer
satisfaction, we strive to create a memorable and delightful experience for everyone who
indulges in our Tanghulu creations.
Vision:
Our vision is to become the leading global brand for Tanghulu, known for our
exceptional quality, creativity, and dedication to customer satisfaction. We envision
Tanghulu becoming a popular and widely recognized street food delicacy in every corner
of the world. By continuously expanding our product range, exploring new flavors, and
embracing sustainability, we aim to be at the forefront of the Tanghulu industry, setting
trends and delighting taste buds globally.
Values:
Quality:
We are dedicated to delivering the highest quality Tanghulu products, beverages, and
merchandise. We source only the finest ingredients and maintain stringent quality control
processes to ensure that every bite or sip of tanghulu delights our customers.
Innovation:
Customer Satisfaction:
Sustainability:
Teamwork:
We believe in the power of collaboration and teamwork. We foster a supportive
and inclusive work environment where every team member is valued, respected, and
encouraged to contribute their unique skills and ideas. Together, we work towards a
common goal of making Tanghulu a global sensation.
MARKETING PLAN
The information below shows the marketing based on the product concept and
data gathered. It includes the features of the product or service, the target audience and
the marketing strategies.
PRODUCT:
MARKET MAPPING
HIGH
QUALITY
HIGH LOW
PRICE PRICE
LOW
TARGET MARKET
QUALITY
TARGET MARKET
The target market for Tanghulicious encompasses a diverse range of individuals with a
shared appreciation for unique culinary experiences and a penchant for quality street
food.
COMPETITORS
1. Traditional Street Food Stalls:
Vendors selling popular Filipino street foods like fish balls, kwek-kwek (quail
eggs), and isaw (grilled chicken or pork intestines) could be competitors for customers
seeking local favorites.
2. Barbecue Stalls:
Stalls specializing in grilled meats, including pork barbecue, chicken inasal, or
isaw, might attract customers with a preference for savory options.
3. Dessert Vendors:
Competing with dessert stalls offering halo-halo, turon (banana spring rolls), or
bibingka (rice cake) for customers with a sweet tooth.
PRICING
The team will offer a budget-friendly price for our cadied fruit skewers. Our tanghulu
will range from 10-20 pesos for every stick.
Grapes- 15 pesos (5 pieces per stick)
Strawberry- 12 pesos (1 pc per stick)
Orange- 10 pesos (5 pieces per stick)
Sliced kiwi- 10 pesos (3 pieces per stick)
PROMOTION
3. Influencer Partnerships:
Collaborate with local food influencers and bloggers to create reviews, posts, and
videos featuring Tanghulicious. - Leverage their reach to increase brand visibility and
credibility among their followers.
7. Loyalty Programs:
Implement a loyalty program where customers earn points or receive discounts
for repeat visits. - Encourage customer retention and build a loyal customer base through
exclusive rewards and incentives.
Market Research
General Instructions: This research focuses on the industry trends of prospective
customers. Participants' privacy and the issue's confidentiality will be protected. Please
check the box next to the appropriate response.
A. Demographic Profile
I. Age
B. Survey Question
6. What do you expect about the outcome of our product that we are about to provide?
( ) The anticipated snack ought to be wrapped with any wrapper.
( ) The anticipated snack ought to be neatly wrapped.
( ) The anticipated snack ought to be delicious
( ) The anticipated snack ought to be worthy of being shared, included in an Instagram
story, and posted on Twitter and other websites.
( ) The anticipated snack ought to be budget-friendly.
Market Research Result using an Online Survey
I. Demographic Profile
10- below
11-20 88.3% II.
21-30 7.8%
30- above
Survey Question
1. 3.
Chips 56.4%
10-30 34.8%
Biscuits 67.9%
30-50 39.1%
50- above 26.1% Chocolates 16.8%
2. 4.
Yes 67.8 Yes 78.8%
%
No 15% No 7.8%
5.
6.
SWOT Analysis
The anticipated snack ought to be wrapped with any wrapper. 32.6%
ORGANIZATIONAL PLAN
Contribution to the business
FINANCIAL PLAN
This part is where you see the overall cost of every product component, and the
starting funding required for the project are all displayed in this section.
ASSESED EXPENCES
INGREDIENTS COST
Orange 266.00 /kg
Grapes 550.00/kg
Strawberry 499.00/kg
Kiwi 40.00/piece
Sugar 35.00
Water 20.00
Corn syrup 80.00
Wooden skewers 10.00/pack
CAPITALIZATION
The total capitalization for our Tanghulicious, based on the specified quantities of
ingredients and supplies, amounts to P3,710.00. This figure represents the cumulative
cost of acquiring the necessary components to produce the desired Tanghulu offerings.
Here's a breakdown of the calculation:
SOCIAL IMPACT
- On the basis of the vision statement, that “ Our vision is to become the leading global
brand for Tanghulu, known for our exceptional quality, creativity, and dedication to
customer satisfaction. We envision Tanghulu becoming a popular and widely
recognized street food delicacy in every corner of the world. By continuously
expanding our product range, exploring new flavors, and embracing sustainability, we
aim to be at the forefront of the Tanghulu industry, setting trends and delighting taste
buds globally.” The desired outcome of Tanghulicious, as articulated in its vision
statement, is to emerge as the foremost global brand for Tanghulu. The vision
encompasses achieving recognition for exceptional quality, creativity, and unwavering
commitment to customer satisfaction. Tanghulicious aims to make Tanghulu a widely
embraced and recognized street food delicacy on a global scale, influencing the industry
through continuous expansion, innovative flavor exploration, and a dedication to
sustainability. Ultimately, the vision strives for Tanghulicious to set trends, captivate taste
buds internationally, and establish a leadership position in the dynamic and diverse world
of Tanghulu.
What are the business activity and its corresponding social impact?
Employees
Program: Employee Training and Development
Benefit: Enhancing skills, job satisfaction, and career growth for employees, fostering a
skilled and motivated workforce.
Local Communities:
Program: Community Engagement Initiatives
Benefit: Supporting local events, sponsoring community activities, and actively
participating in local initiatives to contribute to community well-being.
Customers
Program: Loyalty Rewards Program
Benefit: Providing discounts, special offers, and exclusive deals for loyal customers to
enhance customer retention and satisfaction.
Suppliers
Program: Fair Trade and Sustainable Sourcing
Benefit: Establishing fair trade practices, supporting local suppliers, and promoting
sustainable sourcing for ingredients, contributing to ethical business practices.
Environment
Program: Eco-Friendly Packaging Initiative
Benefit: Implementing sustainable and biodegradable packaging materials to reduce
environmental impact and demonstrate a commitment to environmental responsibility.
Global Communities
Program: Cultural Exchange Program
Benefit: Promoting cultural exchange by featuring Tanghulu flavors inspired by different
cultures, fostering understanding and appreciation on a global scale.
Investors/Shareholders
Program: Transparency and Investor Reports
Benefit: Providing regular updates and transparent reporting on the business
performance, ensuring confidence and trust among investors and shareholders.
INCOME STATEMENT
Revenue:
Sales: ₱500,000
Gross Profit:
Revenue - COGS = ₱500,000 - ₱280,000 = ₱220,000
Operating Expenses:
Marketing Expenses: ₱30,000
Rent/Lease: ₱40,000
Utilities: ₱10,000
Employee Salaries: ₱120,000
Other Operating Expenses: ₱15,000
Taxes:
Income Tax Expense: ₱1,000
Net Income:
Net Income Before Taxes - Income Tax Expense = ₱5,000 - ₱1,000 = ₱4,000