TANGHULICIOUS

BUSINESS PLAN

PREPARED BY: GROUP 3

GROUP LEADER: Micabalo, Kriza Anthonette M.

MEMBERS: Sumatra, Charles Darwin
Pilapil, Abigail Lyra
Garcia, Angel Princess

TABLE OF CONTENS
Contents Pages
Title page………………………………………………………………………… 1

Table of Contents………………………………………………………………… 2

Introduction………………………………………………………………………. 3

Executive Summary……………………………………………………………… 4

Personal Information……………………………………………………………… 5

Business Proponents……………………………………………………………… 6

Overview of the Business………………………………………………………… 8

Name of the business……………………………………………………………… 8

Business Plan Proper……………………………………………………………… 8

Vision, Mission, Values…………………………………………………………… 9

Marketing Plan…………………………………………………………………….. 10

Market Segmentation……………………………………………………………… 11

Market Mapping…………………………………………………………………… 12

Target Market……………………………………………………………………… 13

Competitor Comparison Chart…………………………………………………….. 13

Promotion………………………………………………………………………….. 15.

Market Research…………………………………………………………………… 16

Market Research Result…………………………………………………………… 17

SWOT Analysis…………………………………………………………………… 18

Operation Plan………………………………………………………………………19

Organization Plan………………………………………………………………….. 20

Contribution in the Business……………………………………………………….. 20

Financial Plan……………………………………………………………………… 21

Social Impact……………………………………………………………………… 22

Income statement…………………………………………………………………… 23

Introduction
Tanghulicious is an exciting venture that aims to introduce the delicious and
traditional Chinese street food, Tanghulu, to a wider audience. Tanghulu is a popular
snack made by skewering fruits, typically hawthom berries, dipping them in a sticky
sugar syrup, and allowing them to cool and harden. This sweet and tangy treat has been
enjoyed in China for centuries and is now ready to make its mark on the global culinary
scene.

In this business plan, we will outline the key aspects of Tanghulicious,

including the concept, target market, competitive analysis, marketing strategies,
operational details, and financial projections. We aim to establish Tanghulicious as the
go-tobrand for Tanghulu within the Philippines.

At Tanghulicious, we believe in offering a unique and high-quality Tanghulu

experience. We will source the freshest and finest fruits, ensuring that each tanghulu stick
bursts with flavor. Our secret sugar syrup recipe will add the perfect balance of sweetness
and tanginess that will leave our customers craving more.

To capture the attention of our target market, Tanghulicious will create a

vibrant and modern brand image that pays homage to the rich culinary heritage of
Tanghulu. We will leverage social media platforms, engage in influencer marketing, and
participate in food festivals and local events to create buzz and generate interest in
ourbrand.

Our business plan also takes into account the competitive landscape of the
street food industry. By conducting a thorough analysis of existing Tanghulu vendors and
other similar dessert businesses, we will identify opportunities to differentiate ourselves
and stand out in the market. We will offer a wide variety of fruit options, experiment with
unique flavors, and provide customization options to cater to different tastes and
preferences.

In terms of operations, Tanghulicious will establish a central production facility

equipped with the necessary equipment and trained staff to ensure consistent quality and
efficient production. We will also explore various distribution channels, including setting
up Tanghulicious stalls in high footfall areas, partnering with local cafes and restaurants,
and exploring online delivery platforms.

Financially, our business plan outlines the initial investment required, expected
revenue streams, and projected profitability over a specified period. We will implement a
cost-effective approach to procurement and operations while keeping in mind the
importance of maintaining product quality and customer satisfaction.

Tanghulicious is an exciting opportunity to introduce the world to the delightful

flavors of Tanghulu. With a strong brand image, a focus on quality, and a well-executed
marketing strategy, we are confident that Tanghulicious will become a beloved brand
synonymous with Tanghulu and create a lasting impact in the street food industry.

EXECUTIVE SUMMARY
 Tanghulicious is a street food business that aims to bring the traditional Chinese
delicacy, tanghulu, to the local community. Our business is managed by a group of 11th-
grade students who are studying in the Academic strand, specifically focusing on
Humanities and Social Sciences. With a passion for entrepreneurship and a desire to
explore the rich cultural heritage of China, we aim to create a unique and enjoyable
dining experience for our customers.

The street food industry has witnessed significant growth in recent years, with an
increasing demand for authentic and diverse food options. Tanghulu, a popular traditional
Chinese snack, consists of skewered fruits coated in a crunchy sugar glaze. This
tantalizing treat offers a perfect blend of sweet and sour flavors, making it an appealing
choice for customers of all ages.

Tanghulicious sets itself apart by offering a modern twist to the traditional

Tanghulu recipe. We will introduce a variety of fruit options, including apples,
strawberries, grapes, and pineapples, to cater to different tastes and preferences.
Additionally, our business will focus on using fresh and locally sourced ingredients to
ensure the highest quality and taste in each tanghulu we serve.

Our primary target market consists of college students, young professionals, and
families residing in the local community. By strategically locating our food cart near
educational institutions, office complexes, and residential areas, we aim to attract a
diverse customer base. Through effective marketing strategies, we will also target tourists
and individuals interested in experiencing authentic Chinese street food.

To create awareness and generate interest, we will leverage various marketing

channels, including social media platforms, local events, and collaborations with
influencers. Engaging content, such as visually appealing images and educational posts
about the cultural significance of Tanghulu, will be shared on our social media accounts.
In addition, we will offer promotional discounts, loyalty programs, and partnerships with
local businesses to attract and retain customers.

Tanghulicious will operate from a mobile food cart, allowing us to easily move to
different locations within the target market. We will prioritize hygiene and cleanliness,
ensuring that our food cart meets all health and safety regulations. The team will work in
shifts, ensuring that we can serve customers during peak hours and at local events. We
will also establish partnerships with local suppliers to ensure a consistent supply of fresh
fruits.

Based on our market research and projected sales, we anticipate that

Tanghulicious will achieve profitability within the first year of operation. Our revenue
will primarily come from the sale of Tanghulu, with a projected growth rate of 15%
annually. We have calculated our costs, including ingredients, operational expenses,
marketing, and staffing, to ensure a healthy profit margin.
 Tanghulicious is an exciting street food business that aims to bring the unique
flavors of Tanghulu to the local community. With a passionate and dedicated team of
11th-grade students, we are confident in our ability to provide a delightful dining
experience for our customers. By combining traditional recipes with modern twists,
strategic marketing, and efficient operations, we believe Tanghulicious will become a
beloved and successful venture in the street food industry.

PERSONAL INFORMATION

Kriza Anthonette M. Micabalo

Born on April 27, 2007, 16 years old, she is the daughter of Arlene
M. Micabalo and Dalmacio B. Micabalo Jr. She is currently a grade 11
student who is studying in the Academic strand, specifically focusing on
Humanities and Social Sciences (HUMSS). She wants to be a Nurse.

Abigail Lyra Pilapil

She was born on January 29, 2007, 16 years old, she is the daughter
of Alros Pilapil and Aileen Pilapil. She is currently a grade 11 student who is
studying in the Academic strand, specifically focusing on Humanities and
Social Sciences (HUMSS). She wants to be an Agriculture engineer someday.

Angel Princess S. Garcia

Born on April 2, 2007, 16 years old, and the daughter of Evangeline

S. Peling and Juanito E. Garcia. She is currently a grade 11 student who is
studying in the Academic strand, specifically focusing on Humanities and
Social Sciences (HUMSS). She wants to be a Dentist.

Charles Darwin A. Sumatra

He was born on December 26, 2006, 16 years old, and the son of
Maricel H. Sumatra and Arnold S. Sumatra. He is currently a grade 11
student who is studying in the Academic strand, specifically focusing on
Humanities and Social Sciences (HUMSS). He wants to be a police officer.

BUSINESS PROPONENTS
 NAME POSITION WORK
Kriza Anthonette M. Owner Promote tanghulu in the
Micabalo business, the owner could
consider strategic
marketing initiatives such
as social media campaigns,
collaborations with local
vendors.
Charles Daewin Sumatra Financer Will ensure strategic
planning, budgeting,
funding, cash flow
management, and financial
analysis for business
stability.
Abigail Lyra Pilapil Management team Regularly asses and adapt
your approach based on
Angel Princess S. Garcia
market feedback to ensure
a successful introduction
of tanghulu to your target
audience.

OVERVIEW OF THE BUSINESS

The overview of our business plan includes a comprehensive analysis of the street
food industry, target market, and competition. We aim to establish Tanghulicious as a
leading player in the market by offering high-quality Tanghulu wholesale, tanghulu
flavored beverages, and Tanghulu merchandise. Our team of four students, Kriza,
Abigail, Charles and Angel will be responsible for various roles, including industry
analysis, target market analysis, competition analysis, marketing strategies, operations
management, and financial projections. The executive summary highlights our market
analysis, central production facility, efficient distribution channels, and comprehensive
financial projections. Our mission is to innovate, satisfy customers, promote
sustainability, and foster teamwork.

NAME OF THE BUSINESS

The name "Tanghulicious" is a harmonious fusion of two key elements that define
our culinary identity: "Tanghulu" and "delicious." This carefully crafted combination
captures the essence of our business, offering a delightful play on words that mirrors the
delectable experience we bring to our customers. "Tanghulu" is the heart and soul of our
business, representing the traditional Chinese street food that inspires our culinary
creations. The term evokes images of sweet, sugar-coated skewers adorned with vibrant
fruits—a cherished delicacy with deep cultural roots. By incorporating "Tanghulu" into
our name, we pay homage to the rich heritage and craftsmanship associated with this
iconic treat. "Delicious" is a straightforward declaration of our commitment to delivering
a mouthwatering experience. It signifies our dedication to crafting flavors that not only
honor the traditional aspects of Tanghulu but also introduce innovative and enticing
combinations. The word serves as a promise to our customers that each bite at
Tanghulicious is a journey into the realm of culinary delight. By merging "Tanghulu" and
"delicious," Tanghulicious becomes more than just a name; it becomes a declaration of
our passion for transforming the traditional into the extraordinary. It's an invitation to
savor the perfect blend of heritage and innovation, where the artistry of Tanghulu meets
the contemporary palate in a symphony of flavors that are undeniably Tanghulicious.

BUSINESS PROPER
The needs:

Culinary Exploration:

Tanghulicious satisfies the need for culinary exploration by providing a unique

and diverse menu of Tanghulu creations. Customers can indulge in traditional favorites or
venture into exciting flavor combinations that cater to various taste preferences.

Quality Ingredients:

Tanghulicious addresses the demand for quality by sourcing the finest and
freshest ingredients. Our commitment to excellence ensures that every skewer embodies
the essence of premium flavors.

Cultural Connection:

Tanghulicious serves as a bridge to Chinese culinary traditions, allowing

customers to experience the authentic taste of Tanghulu. The emporium becomes a
cultural hub where locals and visitors alike can connect with the heritage of Chinese
street food.

Convenient and Quick Service:

Recognizing the need for convenience, Tanghulicious provides quick and efficient
service. The emporium is strategically located in high-traffic areas, allowing customers to
enjoy a flavorful treat without compromising their busy schedules.

Social and Shared Experiences:

Tanghulicious caters to the desire for social and shared experiences. The
emporium's inviting ambiance encourages customers to gather, share, and savor Tanghulu
creations together, creating memorable moments around the culinary delights.

Affordable Indulgence:
 Tanghulicious addresses the desire for affordable indulgence. With a pricing
strategy that balances value and quality, customers can enjoy the unique Tanghulu
experience without breaking the bank.

Unique Selling Proposition (USP):

Tanghulicious stands out in the market by offering a curated selection of Tanghulu

with a modern twist. Our commitment to quality, innovation, and cultural authenticity
positions us as the go-to destination for those seeking an extraordinary street food
experience.

Mission:

Our mission is to bring the unique and delicious flavors of Tanghulu to people
around the world. We aim to provide high-quality Tanghulu products and beverages,
along with Tanghulu merchandise, to cater to the diverse tastes and preferences of our
customers. Through our commitment to excellence, innovation, and customer
satisfaction, we strive to create a memorable and delightful experience for everyone who
indulges in our Tanghulu creations.

Vision:

Our vision is to become the leading global brand for Tanghulu, known for our
exceptional quality, creativity, and dedication to customer satisfaction. We envision
Tanghulu becoming a popular and widely recognized street food delicacy in every corner
of the world. By continuously expanding our product range, exploring new flavors, and
embracing sustainability, we aim to be at the forefront of the Tanghulu industry, setting
trends and delighting taste buds globally.

Values:

Quality:

We are dedicated to delivering the highest quality Tanghulu products, beverages, and
merchandise. We source only the finest ingredients and maintain stringent quality control
processes to ensure that every bite or sip of tanghulu delights our customers.

Innovation:

We foster a culture of innovation and creativity, constantly exploring new flavors,

techniques, and ideas to keep our Tanghulu offerings fresh, exciting, and unique. We
embrace new trends and strive to be at the forefront of the industry.

Customer Satisfaction:

Our customers are at the heart of everything we do. We are committed to

exceeding their expectations by providing exceptional customer service, listening to their
feedback, and continuously improving our products and experiences to ensure their
complete satisfaction.

Sustainability:

We recognize the importance of sustainability in today's world. We strive to

minimize our environmental impact by adopting eco-friendly practices, sourcing locally
whenever possible, and promoting ethical and responsible business practices throughout
our supply chain.

Teamwork:
We believe in the power of collaboration and teamwork. We foster a supportive
and inclusive work environment where every team member is valued, respected, and
encouraged to contribute their unique skills and ideas. Together, we work towards a
common goal of making Tanghulu a global sensation.

MARKETING PLAN
The information below shows the marketing based on the product concept and
data gathered. It includes the features of the product or service, the target audience and
the marketing strategies.

PRODUCT:

This is an image of the sample product.

FIGURE 1: STRAWBERRY FIGURE 2: ORANGE

FIGURE 3: GRAPES FIGURE 4: KIWI

 MARKETING SEGMENTATION

MARKET MAPPING

HIGH
QUALITY

HIGH LOW
PRICE PRICE

LOW
TARGET MARKET
QUALITY
 TARGET MARKET
The target market for Tanghulicious encompasses a diverse range of individuals with a
shared appreciation for unique culinary experiences and a penchant for quality street
food.

Our primary focus is on:

1. Local Food Enthusiasts:

Appeal to residents who take pride in exploring and supporting local flavors, seeking a
connection with traditional Chinese street food while enjoying innovative twists on
familiar favorites.

2. Tourists and Visitors:

Attract tourists eager to immerse themselves in the authentic street food culture of China.
Tanghulicious serves as a memorable introduction to the country's culinary delights,
offering a taste of tradition with a modern flair.

3. Families and Groups:

Position Tanghulicious as a family-friendly destination, drawing in parents and children
alike with a diverse menu that caters to various preferences. Ideal for family outings or
group gatherings.

4. Young Professionals and Urban Dwellers:

Target the dynamic demographic of young professionals and urban residents seeking
quick, flavorful, and Instagram-worthy food experiences. Capitalize on the trend of street
food as a social and cultural activity.

5. Event Catering and Festivals:

Explore opportunities for catering at events, festivals, and special occasions.
Tanghulicious can become a sought-after vendor, providing a unique and crowd-pleasing
culinary addition to diverse gatherings.

COMPETITORS
1. Traditional Street Food Stalls:
Vendors selling popular Filipino street foods like fish balls, kwek-kwek (quail
eggs), and isaw (grilled chicken or pork intestines) could be competitors for customers
seeking local favorites.

2. Barbecue Stalls:
Stalls specializing in grilled meats, including pork barbecue, chicken inasal, or
isaw, might attract customers with a preference for savory options.
3. Dessert Vendors:
Competing with dessert stalls offering halo-halo, turon (banana spring rolls), or
bibingka (rice cake) for customers with a sweet tooth.

4. Fruit Shake Stands:

Vendors selling fresh fruit shakes may compete for customers looking for
refreshing and fruity beverages, potentially overlapping with Tanghulicious' offerings.

5. Local Snack Merchants:

Sellers offering regional or provincial snacks may pose competition by providing
unique and culturally rich alternatives to customers exploring diverse flavors.

AVERAGE GOOD EXCELLENT

MARKET SHARE 23% 78.5% 8.0%

QUALITY 17.5% 80.2% 7.2%

LOCATION 19.6% 76.1% 6.2%

PRICE 50.3% 87.2% 5.1%

CUSTOMERS 21.3% 69.5% 7.1%

RELATION

CUSTOMER SERVICE 25.2% 80.3% 8.0%

COMPETITORS TRADITIONAL BARBECUE DESERT FRUIT LOCAL

STREETFOOD STALLS VENDORS SHAKE SNACK
STALLS STANDS MERCHANTS

MARKET SHARE GOOD GOOD GOOD GOOD GOOD

QUALITY GOOD GOOD GOOD GOOD GOOD

LOCATION GOOD GOOD GOOD GOOD GOOD

PRICE GOOD GOOD GOOD GOOD GOOD

COSTUMER GOOD GOOD GOOD GOOD GOOD

RELATION

COSTUMER GOOD GOOD GOOD GOOD GOOD

SERVICE

PRICING
The team will offer a budget-friendly price for our cadied fruit skewers. Our tanghulu
will range from 10-20 pesos for every stick.
Grapes- 15 pesos (5 pieces per stick)
Strawberry- 12 pesos (1 pc per stick)
Orange- 10 pesos (5 pieces per stick)
Sliced kiwi- 10 pesos (3 pieces per stick)

PROMOTION

1. Grand Opening Campaign:

Launch with a vibrant grand opening event to create buzz and excitement. - Offer
special promotions, discounts, or complimentary Tanghulu samples to the first customers.

2. Social Media Presence:

Leverage popular social media platforms (Instagram, Facebook, TikTok) to
showcase visually appealing Tanghulu creations. - Run engaging contests, challenges,
and user-generated content campaigns to encourage customer participation.

3. Influencer Partnerships:
Collaborate with local food influencers and bloggers to create reviews, posts, and
videos featuring Tanghulicious. - Leverage their reach to increase brand visibility and
credibility among their followers.

4. Strategic Location-Based Marketing:

Utilize location-based advertising on platforms like Google Maps and Yelp to
target potential customers in the vicinity of Tanghulicious locations. - Implement
geotargeted promotions and offers for increased foot traffic.

5. Limited-Time Offers and Promotions:

Introduce limited-time promotions or discounts to create a sense of urgency and
drive customer traffic during specific periods. - Highlight seasonal or special Tanghulu
creations to entice customers to try new flavors.

6. Collaborations and Cross-Promotions:

Collaborate with nearby businesses or events to cross-promote Tanghulicious. -
Offer special discounts or exclusive promotions for customers who engage in
partnerships with complementary businesses.

7. Loyalty Programs:
Implement a loyalty program where customers earn points or receive discounts
for repeat visits. - Encourage customer retention and build a loyal customer base through
exclusive rewards and incentives.

8. Cultural Events and Festivals:

Participate in local cultural events, food festivals, and community gatherings. -
Set up Tanghulicious stalls to introduce the brand to a broader audience and engage with
the community.
9. Email Marketing Campaigns:
Build an email subscriber list through in-store sign-ups and online promotions. -
Send out newsletters with updates on new Tanghulu flavors, promotions, and exclusive
offers to keep customers engaged.

10. Traditional Advertising:

Utilize traditional advertising channels such as local newspapers, radio, and
community bulletin boards to reach a broader audience. - Ensure advertising materials
reflect the vibrant and enticing nature of Tanghulicious.

By combining a mix of online and offline promotional strategies, Tanghulicious

can effectively reach its target audience, create brand awareness, and establish a strong
presence in the competitive street food market.

Market Research
General Instructions: This research focuses on the industry trends of prospective
customers. Participants' privacy and the issue's confidentiality will be protected. Please
check the box next to the appropriate response.

A. Demographic Profile

I. Age

B. Survey Question

1. How much is your budget for your snack per day?

( ) 10-30 ( ) 30-50 ( ) 50-above

2. Do you eat food when you stress?

( ) Yes ( ) No ( ) Maybe

3. What are the snacks do you usually buy?

( ) Chips ( ) Biscuits ( ) Chocolates

4. Do you eat sweet food/s?

( ) Yes ( ) No ( ) Maybe

5. How would you want your snack/s to be given?

( ) The anticipated snack ought to be wrapped with any wrapper.
( ) The anticipated snack ought to be neatly clean.
( ) The anticipated snack ought to be delicious.

6. What do you expect about the outcome of our product that we are about to provide?
( ) The anticipated snack ought to be wrapped with any wrapper.
( ) The anticipated snack ought to be neatly wrapped.
( ) The anticipated snack ought to be delicious
( ) The anticipated snack ought to be worthy of being shared, included in an Instagram
story, and posted on Twitter and other websites.
( ) The anticipated snack ought to be budget-friendly.
 Market Research Result using an Online Survey
I. Demographic Profile

10- below
11-20 88.3% II.

21-30 7.8%
30- above
Survey Question
1. 3.

Chips 56.4%
10-30 34.8%
Biscuits 67.9%
30-50 39.1%
50- above 26.1% Chocolates 16.8%

2. 4.
Yes 67.8 Yes 78.8%
%
No 15% No 7.8%

Maybe 45.6 Maybe 5.4%

%

5.

The anticipated snack ought to be wrapped with 19.6%

either any wrapper.

The anticipated snack ought to be neatly clean. 56.5%

The anticipated snack ought to be delicious 71.7%

6.
SWOT Analysis
The anticipated snack ought to be wrapped with any wrapper. 32.6%

The anticipated snack ought to be neatly clean. 58.7%

The anticipated snack ought to be worthy of being shared, 37%

included in an Instagram story, and posted on Twitter and other
websites.

The anticipated snack ought to be budget-friendly. 65.2%

The anticipated snack ought to be delicious. 54.3%

OPERATIONAL PLAN
How tanghulu are made:

ORGANIZATIONAL PLAN
 Contribution to the business

Owners Duties and responsibilities

Kriza Anthonette M. Micabalo Make key decisions related to business
operations, expansion, and resource
allocation. Manage financial aspects,
including budgeting, funding, and financial
strategy.
Charles Darwin Sumatra Oversee day-to-day operations, including
sourcing ingredients, inventory
management, and supply chain logistics.
Establish and maintain relationships with
suppliers, negotiating terms, and ensuring a
reliable and cost-effective supply chain.
Implement and monitor quality control
measures to ensure consistency in Tanghulu
preparation. Ensure compliance with
health and safety regulations in food
preparation and handling.
Abigail Lyra Pilapil Develop and execute marketing strategies
to increase brand awareness and attract
customers. Manage social media accounts,
create engaging content, and run campaigns
to promote Tanghulicious. Collaborate with
local influencers and bloggers to expand
the brand's reach. Implement strategies for
customer engagement, feedback collection,
and community building.
Angel Priness Garcia Interact with customers, handle inquiries,
and ensure a positive customer experience.
Manage orders efficiently, ensuring
accuracy and timeliness. Oversee the
physical setup of the stall, ensuring an
inviting and attractive display. Supervise
front-end staff, providing training and
guidance.

FINANCIAL PLAN
This part is where you see the overall cost of every product component, and the
starting funding required for the project are all displayed in this section.
ASSESED EXPENCES

INGREDIENTS COST
Orange 266.00 /kg
Grapes 550.00/kg
Strawberry 499.00/kg
Kiwi 40.00/piece
Sugar 35.00
Water 20.00
Corn syrup 80.00
Wooden skewers 10.00/pack

CAPITALIZATION
The total capitalization for our Tanghulicious, based on the specified quantities of
ingredients and supplies, amounts to P3,710.00. This figure represents the cumulative
cost of acquiring the necessary components to produce the desired Tanghulu offerings.
Here's a breakdown of the calculation:

1. Orange (2 kg): 2 × P266.00 = P532.00

2. Grapes (2 kg): 2 x P550.00 = P1, 100.00
3. Strawberry (2 kg): 2 × 499.00 = P998.00
4. Kiwi (20 pieces): 20 x 40.00 = P800.00
5. Sugar (2 packs): 2 × 35.00 = P70.00
6. Water (1 gallon): = P20.00
7. Corn syrup (2 bottles): 2 × P80.00 = P160.00
8. Wooden skewers (3 packs): 3 x P10.00 = P30.00

By summing up these individual costs, we arrive at the total capitalization of

P3,710.00. This comprehensive amount encompasses the initial investment needed to
kickstart Tanghulicious operations, covering ingredient procurement, essential supplies,
and packaging materials. It serves as a foundational financial consideration for launching
the business and preparing the stall for production in the night market.

SOCIAL IMPACT

In this section, we demonstrate our selected business's social impact by

responding to the following query.
What is the desired outcome of your business as sated in your vision statement?

- On the basis of the vision statement, that “ Our vision is to become the leading global
brand for Tanghulu, known for our exceptional quality, creativity, and dedication to
customer satisfaction. We envision Tanghulu becoming a popular and widely
recognized street food delicacy in every corner of the world. By continuously
expanding our product range, exploring new flavors, and embracing sustainability, we
aim to be at the forefront of the Tanghulu industry, setting trends and delighting taste
buds globally.” The desired outcome of Tanghulicious, as articulated in its vision
statement, is to emerge as the foremost global brand for Tanghulu. The vision
encompasses achieving recognition for exceptional quality, creativity, and unwavering
commitment to customer satisfaction. Tanghulicious aims to make Tanghulu a widely
embraced and recognized street food delicacy on a global scale, influencing the industry
through continuous expansion, innovative flavor exploration, and a dedication to
sustainability. Ultimately, the vision strives for Tanghulicious to set trends, captivate taste
buds internationally, and establish a leadership position in the dynamic and diverse world
of Tanghulu.

What are the business activity and its corresponding social impact?

Business Activity Social Impact

Business Expo - The customers may explore

regarding the different kinds
of product. What are
your
Research Congress - We can contribute the
business
affordable price to the
programs
customers.
directly
benefiting the following stakeholders?

Employees
Program: Employee Training and Development
Benefit: Enhancing skills, job satisfaction, and career growth for employees, fostering a
skilled and motivated workforce.
Local Communities:
Program: Community Engagement Initiatives
Benefit: Supporting local events, sponsoring community activities, and actively
participating in local initiatives to contribute to community well-being.
Customers
Program: Loyalty Rewards Program
Benefit: Providing discounts, special offers, and exclusive deals for loyal customers to
enhance customer retention and satisfaction.
Suppliers
Program: Fair Trade and Sustainable Sourcing
Benefit: Establishing fair trade practices, supporting local suppliers, and promoting
sustainable sourcing for ingredients, contributing to ethical business practices.
Environment
Program: Eco-Friendly Packaging Initiative
Benefit: Implementing sustainable and biodegradable packaging materials to reduce
environmental impact and demonstrate a commitment to environmental responsibility.
Global Communities
Program: Cultural Exchange Program
Benefit: Promoting cultural exchange by featuring Tanghulu flavors inspired by different
cultures, fostering understanding and appreciation on a global scale.
Investors/Shareholders
Program: Transparency and Investor Reports
Benefit: Providing regular updates and transparent reporting on the business
performance, ensuring confidence and trust among investors and shareholders.

INCOME STATEMENT

Tanghulicious Income Statement

For the Year Ended December 31, 2023

Revenue:
Sales: ₱500,000

Cost of Goods Sold (COGS):

Cost of Ingredients: ₱150,000
Cost of Packaging: ₱20,000
Labor Costs: ₱100,000
Other Direct Costs: ₱10,000

Total COGS: ₱280,000

Gross Profit:
Revenue - COGS = ₱500,000 - ₱280,000 = ₱220,000

Operating Expenses:
 Marketing Expenses: ₱30,000
Rent/Lease: ₱40,000
Utilities: ₱10,000
Employee Salaries: ₱120,000
Other Operating Expenses: ₱15,000

Total Operating Expenses: ₱215,000

Net Income Before Taxes:

Gross Profit - Total Operating Expenses = ₱220,000 - ₱215,000 = ₱5,000

Taxes:
Income Tax Expense: ₱1,000

Net Income:
Net Income Before Taxes - Income Tax Expense = ₱5,000 - ₱1,000 = ₱4,000