EBOOK Etextbook 978 9814738255 Global Business Today 9Th Edition Download Full Chapter PDF Docx Kindle
EBOOK Etextbook 978 9814738255 Global Business Today 9Th Edition Download Full Chapter PDF Docx Kindle
9e
Innovation and Entrepreneurship Are the Engines Focus on Managerial Implications 117
of Growth 68 Key Terms 120
Innovation and Entrepreneurship Require a Summary 120
Market Economy 68 Critical Thinking and Discussion Questions 121
Innovation and Entrepreneurship Require Strong Research Task 121
Property Rights 69 Closing Case: World Expo 2020 in Dubai, UAE 122
The Required Political System 69 Endnotes 123
Economic Progress Begets Democracy 70
Chapter Five Ethics, Corporate Social
Geography, Education, and Economic
Responsibility, and
Development 71
Sustainability 127
States in Transition 72
Opening Case: Making Toys Globally 127
The Spread of Democracy 72
Introduction 128
The New World Order and Global Terrorism 74
Ethical Issues in International Business 129
The Spread of Market-Based Systems 75 Employment Practices 130
The Nature of Economic Transformation 77 Human Rights 130
Deregulation 77 Environmental Pollution 132
Privatization 77 Corruption 134
Legal Systems 79 Ethical Dilemmas 136
Implications of Changing Political Economy 79 The Roots of Unethical Behavior 137
Focus on Managerial Implications 80 Personal Ethics 137
Key Terms 84 Decision-Making Processes 138
Summary 84
Organization Culture 139
Critical Thinking and Discussion Questions 85
Unrealistic Performance Goals 139
Research Task 85
Leadership 139
Closing Case: Revolution in Egypt 86
Societal Culture 139
Endnotes 87
Philosophical Approaches to Ethics 140
Chapter Four Differences in Culture 89 Straw Men 140
Opening Case: Best Buy and eBay in China 89 Utilitarian and Kantian Ethics 142
Introduction 91 Rights Theories 143
What Is Culture? 92 Justice Theories 144
Values and Norms 92 Focus on Managerial Implications 145
Culture, Society, and the Nation-State 94 Key Terms 152
The Determinants of Culture 95 Summary 153
Social Structure 95 Critical Thinking and Discussion Questions 153
Research Task 154
Individuals and Groups 95
Closing Case: Bitcoin as an Ethical Dilemma 154
Social Stratification 97
Endnotes 155
Religious and Ethical Systems 100
Christianity 102
Islam 103 PART THREE The Global Trade and
Hinduism 106 Investment Environment 158
Buddhism 107 Chapter Six International Trade Theory 159
Confucianism 108 Opening Case: Creating the World’s Biggest Free
Language 109 Trade Zone 159
Spoken Language 110 Introduction 160
Unspoken Language 111 An Overview of Trade Theory 160
Education 111 The Benefits of Trade 161
Culture and Business 112 The Pattern of International Trade 162
Cultural Change 115 Trade Theory and Government Policy 162
Contents vii
Mercantilism 163 Political Arguments for Intervention 203
Absolute Advantage 163 Economic Arguments for Intervention 205
Comparative Advantage 166 The Revised Case for Free Trade 207
The Gains from Trade 167 Retaliation and Trade War 207
Qualifications and Assumptions 168 Domestic Policies 208
Extensions of the Ricardian Model 169 Development of the World Trading System 208
Heckscher-Ohlin Theory 174 From Smith to the Great Depression 209
The Leontief Paradox 174 1947–1979: GATT, Trade Liberalization, and
The Product Life-Cycle Theory 175 Economic Growth 209
Product Life-Cycle Theory in the Twenty-First 1980–1993: Protectionist Trends 209
Century 176 The Uruguay Round and the World Trade
New Trade Theory 176 Organization 210
Increasing Product Variety and Reducing WTO: Experience to Date 211
Costs 178 The Future of the WTO: Unresolved Issues and the
Economies of Scale, First-Mover Advantages, and Doha Round 212
the Pattern of Trade 179 Focus on Managerial Implications 216
Implications of New Trade Theory 179 Key Terms 217
National Competitive Advantage: Porter’s Summary 218
Diamond 180 Critical Thinking and Discussion Questions 218
Factor Endowments 181 Research Task 219
Demand Conditions 182 Closing Case: China Limits Exports of Rare Earth
Materials 219
Related and Supporting Industries 182
Endnotes 220
Firm Strategy, Structure, and Rivalry 182
Evaluating Porter’s Theory 183 Chapter Eight Foreign Direct Investment 223
Focus on Managerial Implications 183 Opening Case: Foreign Direct Investment
Key Terms 185 in Nigeria 223
Summary 185 Introduction 224
Critical Thinking and Discussion Questions 186 Foreign Direct Investment in the World
Research Task 187 Economy 224
Closing Case: The Rise of India’s Drug Trends in FDI 224
Industry 187 The Direction of FDI 225
Appendix A International Trade and the Balance The Source of FDI 226
of Payments 189 The Form of FDI: Acquisitions versus Greenfield
Endnotes 192 Investments 228
Chapter Seven Government Policy and Theories of Foreign Direct Investment 228
International Trade 195 Why Foreign Direct Investment? 228
Opening Case: Sugar Subsidies Drive Candy The Pattern of Foreign Direct Investment 232
Makers Abroad 195 The Eclectic Paradigm 232
Introduction 196 Political Ideology and Foreign Direct
Instruments of Trade Policy 197 Investment 234
Tariffs 197 The Radical View 234
Subsidies 198 The Free Market View 234
Import Quotas and Voluntary Export Pragmatic Nationalism 235
Restraints 199 Shifting Ideology 236
Local Content Requirements 200 Benefits and Costs of FDI 237
Administration Policies 201 Host-Country Benefits 237
Antidumping Policies 201 Host-Country Costs 239
The Case for Government Intervention 202 Home-Country Benefits 241
viii Contents
Home-Country Costs 241 Closing Case: I Want My Greek TV! 282
International Trade Theory and FDI 241 Endnotes 283
Government Policy Instruments and FDI 242
Home-Country Policies 242 PART FOUR The Global Monetary
Host-Country Policies 243 System 284
International Institutions and the Liberalization
of FDI 244 Chapter Ten The Foreign Exchange Market 285
Focus on Managerial Implications 244 Opening Case: Embraer and the Wild Ride of the
Key Terms 247 Brazilian Real 285
Summary 247 Introduction 286
Critical Thinking and Discussion Questions 247 The Functions of the Foreign Exchange Market 287
Research Task 248 Currency Conversion 287
Closing Case: Foreign Retailers in India 248 Insuring against Foreign Exchange Risk 289
Endnotes 249 The Nature of the Foreign Exchange Market 291
Economic Theories of Exchange Rate
Chapter Nine Regional Economic Determination 292
Integration 253
Prices and Exchange Rates 293
Opening Case: Tomato Wars 253
Interest Rates and Exchange Rates 298
Introduction 254
Investor Psychology and Bandwagon
Levels of Economic Integration 256 Effects 299
The Case for Regional Integration 257 Summary of Exchange Rate Theories 300
The Economic Case for Integration 258 Exchange Rate Forecasting 300
The Political Case for Integration 258 The Efficient Market School 300
Impediments to Integration 258 The Inefficient Market School 301
The Case against Regional Integration 259 Approaches to Forecasting 301
Regional Economic Integration in Europe 260 Currency Convertibility 302
Evolution of the European Union 260 Focus on Managerial Implications 303
Political Structure of the European Union 260 Key Terms 306
The Single European Act 263 Summary 306
The Establishment of the Euro 265 Critical Thinking and Discussion Questions 307
Enlargement of the European Union 269 Research Task 307
Regional Economic Integration in the Closing Case: The Rise (and Fall) of the
Americas 270 Japanese Yen 308
The North American Free Trade Agreement 270 Endnotes 309
The Andean Community 273 Chapter Eleven The International Monetary
Mercosur 274 System 311
Central American Common Market, CAFTA, and Opening Case: The IMF and Iceland’s Economic
CARICOM 274 Recovery 311
Free Trade Area of the Americas 275 Introduction 312
Regional Economic Integration Elsewhere 275 The Gold Standard 313
Association of Southeast Asian Nations 276 Mechanics of the Gold Standard 313
Asia-Pacific Economic Cooperation 277 Strength of the Gold Standard 314
Regional Trade Blocs in Africa 278 The Period between the Wars, 1918–1939 314
Focus on Managerial Implications 278 The Bretton Woods System 315
Key Terms 280 The Role of the IMF 315
Summary 280 The Role of the World Bank 316
Critical Thinking and Discussion Questions 281 The Collapse of the Fixed Exchange Rate
Research Task 281 System 317
Contents ix
The Floating Exchange Rate Regime 318 International Strategy 360
The Jamaica Agreement 318 The Evolution of Strategy 361
Exchange Rates since 1973 318 Strategic Alliances 362
Fixed versus Floating Exchange Rates 322 The Advantages of Strategic Alliances 362
The Case for Floating Exchange Rates 322 The Disadvantages of Strategic Alliances 363
The Case for Fixed Exchange Rates 323 Making Alliances Work 364
Who Is Right? 324 Key Terms 366
Exchange Rate Regimes in Practice 324 Summary 366
Pegged Exchange Rates 324 Critical Thinking and Discussion Questions 367
Currency Boards 325 Research Task 367
Crisis Management by the IMF 326 Closing Case: Ford’s Global Strategy 367
Endnotes 368
Financial Crises in the Post–Bretton Woods
Era 326 Chapter Thirteen Entering Foreign
Evaluating the IMF’s Policy Prescriptions 328 Markets 371
Focus on Managerial Implications 330 Opening Case: Market Entry at Starbucks 371
Key Terms 333 Introduction 372
Summary 333 Basic Entry Decisions 373
Critical Thinking and Discussion Questions 334 Which Foreign Markets? 373
Research Task 334 Timing of Entry 374
Closing Case: Currency Trouble in Malawi 334 Scale of Entry and Strategic
Endnotes 335 Commitments 376
Market Entry Summary 377
Entry Modes 377
PART FIVE The Strategy of
Exporting 378
International Business 336
Turnkey Projects 379
Chapter Twelve The Strategy of International Licensing 380
Business 337 Franchising 382
Opening Case: IKEA 337 Joint Ventures 383
Introduction 338 Wholly Owned Subsidiaries 384
Strategy and the Firm 339 Selecting an Entry Mode 385
Value Creation 339 Core Competencies and Entry Mode 386
Strategic Positioning 341 Pressures for Cost Reductions and Entry
Operations: The Firm as a Value Chain 342 Mode 386
Global Expansion, Profitability, and Profit Greenfield Venture or Acquisition? 387
Growth 346 Pros and Cons of Acquisition 387
Expanding the Market: Leveraging Products Pros and Cons of Greenfield Ventures 389
and Competencies 347 Greenfield Venture or Acquisition? 390
Location Economies 348 Key Terms 390
Experience Effects 350 Summary 390
Leveraging Subsidiary Skills 352 Critical Thinking and Discussion Questions 391
Profitability and Profit Growth Summary 352 Research Task 392
Cost Pressures and Pressures for Local Closing Case: JCB in India 392
Responsiveness 353 Endnotes 393
Pressures for Cost Reductions 353
Pressures for Local Responsiveness 354
Choosing a Strategy 357 PART SIX International Business
Global Standardization Strategy 357 Functions 396
Localization Strategy 359 Chapter Fourteen Exporting, Importing,
Transnational Strategy 359 and Countertrade 397
x Contents
Opening Case: Growing Through Exports 397 Key Terms 443
Introduction 398 Summary 443
The Promise and Pitfalls of Exporting 398 Critical Thinking and Discussion Questions 444
Improving Export Performance 401 Research Task 445
An International Comparison 401 Closing Case: H&M: The Retail–Clothing
Giant 445
Information Sources 401
Endnotes 446
Utilizing Export Management Companies 402
Export Strategy 403 Chapter Sixteen Global Marketing and
Export and Import Financing 405 Research and
Lack of Trust 405 Development 449
Letter of Credit 406 Opening Case: Global Branding of Avengers
Draft 407 and Iron Man 449
Bill of Lading 408 Introduction 450
A Typical International Trade Transaction 408 Globalization of Markets and Brands 452
Export Assistance 409 Market Segmentation 453
Export–Import Bank 409 Product Attributes 455
Export Credit Insurance 410 Cultural Differences 455
Countertrade 410 Economic Development 456
The Popularity of Countertrade 411 Product and Technical Standards 456
Types of Countertrade 411 Distribution Strategy 457
Pros and Cons of Countertrade 413 Differences Between Countries 457
Key Terms 413 Choosing a Distribution Strategy 460
Summary 414 Communication Strategy 461
Critical Thinking and Discussion Questions 414 Barriers to International Communication 461
Research Task 415 Push Versus Pull Strategies 462
Closing Case: MD International 415 Global Advertising 464
Endnotes 416 Pricing Strategy 466
Chapter Fifteen Global Production and Supply Price Discrimination 466
Chain Management 419 Strategic Pricing 468
Opening Case: Apple: The Best Supply Chain in Regulatory Influences on Prices 469
the World? 419 Configuring the Marketing Mix 469
Introduction 421 International Market Research 472
Strategy, Production, and Supply Chain Product Development 475
Management 421 The Location of R&D 476
Where to Produce 424 Integrating R&D, Marketing,
Country Factors 424 and Production 477
Technological Factors 426 Cross-Functional Teams 478
Production Factors 428 Building Global R&D Capabilities 478
The Hidden Costs of Foreign Locations 431 Key Terms 480
Make-or-Buy Decisions 433 Summary 480
Global Supply Chain Functions 436 Critical Thinking and Discussion Questions 481
Global Logistics 436 Research Task 481
Global Purchasing 438 Closing Case: Domino’s Pizza Worldwide 482
Managing a Global Supply Chain 439 Endnotes 483
Role of Just-in-Time Inventory 440
Chapter Seventeen Global Human Resource
Role of Information Technology 440 Management 487
Coordination in Global Supply Chains 441 Opening Case: The Strategic Role of Human
Interorganizational Relationships 441 Resources at IBM 487
Contents xi
Introduction 488 The Concerns of Organized Labor 505
The Strategic Role of International HRM 489 The Strategy of Organized Labor 505
Staffing Policy 490 Approaches to Labor Relations 506
Types of Staffing Policy 490 Key Terms 507
Expatriate Managers 494 Summary 507
The Global Mindset 497 Critical Thinking and Discussion Questions 508
Training and Management Development 498 Research Task 508
Training for Expatriate Managers 498 Closing Case: MMC China 508
Endnotes 509
Repatriation of Expatriates 499
Management Development and Strategy 500 GLOSSARY 512
Performance Appraisal 501
PHOTO CREDITS 520
Performance Appraisal Problems 501
NAME INDEX 521
Guidelines for Performance Appraisal 502
SUBJECT INDEX 522
Compensation 502
ACRONYMS
National Differences in Compensation 502
COUNTRIES AND THEIR CAPITALS
Expatriate Pay 503
International Labor Relations 505 WORLD MAP
xii Contents
the proven
choice for
international
business
Current. Application Rich. Relevant. Integrated.
Global Business Today is intended for the first international business course at either the
Undergraduate or MBA level. As the market leader, the goal in creating this package has
been to set a new standard for international business teaching. We have attempted to cre-
ate resources that
• Are comprehensive and up-to-date.
• Go beyond an uncritical presentation and shallow explanation of the body of
knowledge.
• Focus on rich applications of international business concepts.
• Tightly integrate progression of topics among chapters.
• Are fully integrated with results-driven technology.
Over the years, and through now nine editions, Dr. Charles Hill has worked hard to adhere
to these goals. The ninth edition, with Dr. Tomas Hult as a co-author, follows the same ap-
proach. It has not always been easy. An enormous amount has happened over the past de-
cade, both in the real world of economics, politics, and business, and in the academic world
of theory and empirical research. Often, we have had to significantly rewrite chapters, scrap
old examples, bring in new ones, incorporate new theory and evidence into the material,
and phase out older theories that are increasingly less relevant to the modern and dynamic
world of international business. As noted later, there have been significant changes in this
edition—and that will no doubt continue to be the case in the future. In deciding what
changes to make, we have been guided not only by our own reading, teaching, and re-
search, but also by the invaluable feedback we received from professors and students
around the world who use the product, from reviewers, and from the editorial staff at
McGraw-Hill. Our thanks go out to all of them.
xiii
Comprehensive and Up-to-Date
To be comprehensive, an international business package must
• Explain how and why the world’s countries differ.
• Present a thorough review of the economics and politics of international trade and
investment.
• Explain the functions and form of the global monetary system.
• Examine the strategies and structures of international businesses.
• Assess the special roles of an international business’s various functions.
This text has always endeavored to do all of these things. Too many other products have
paid insufficient attention to the strategies and structures of international businesses and to
the implications of international business for firms’ various functions. This omission has
been a serious deficiency. Many of the students in these international business courses will
soon be working in international businesses, and they will be expected to understand the
implications of international business for their organization’s strategy, structure, and func-
tions. This package pays close attention to these issues.
Comprehensiveness and relevance also require coverage of the major theories. It has always
been a goal to incorporate the insights gleaned from recent academic work into the work.
Consistent with this goal, over the past nine editions, insights from the following research
have been incorporated:
• The new trade theory and strategic trade policy.
• The work of Nobel Prize–winning economist Amartya Sen on economic development.
• The work of Hernando de Soto on the link between property rights and economic
development.
• Samuel Huntington’s influential thesis on the “clash of civilizations.”
• The new growth theory of economic development championed by Paul Romer and
Gene Grossman.
• Empirical work by Jeffrey Sachs and others on the relationship between international
trade and economic growth.
• Michael Porter’s theory of the competitive advantage of nations.
• Robert Reich’s work on national competitive advantage.
• The work of Nobel Prize winner Douglass North and others on national institutional
structures and the protection of property rights.
• The market imperfections approach to foreign direct investment that has grown out of
Ronald Coase and Oliver Williamson’s work on transaction cost economics.
• Bartlett and Ghoshal’s research on the transnational corporation.
• The writings of C. K. Prahalad and Gary Hamel on core competencies, global
competition, and global strategic alliances.
• Insights for international business strategy that can be derived from the resource-based
view of the firm.
• Paul Samuelson’s critique of free trade theory.
In addition to including leading-edge theory, in light of the fast-changing nature of the
international business environment, we have made every effort to ensure that this product
was as up-to-date as possible when it went to press. A significant amount has happened in
the world since we began revisions of this book. By 2014, more than $3.5 trillion per day
was flowing across national borders. The size of such flows fueled concern about the ability
of short-term speculative shifts in global capital markets to destabilize the world economy.
The World Wide Web emerged from nowhere to become the backbone of an emerging
global network for electronic commerce. The world continued to become more global.
Several Asian Pacific economies, most notably China, continued to grow their economies
at a rapid rate. New multinationals continued to emerge from developing nations in addi-
tion to the world’s established industrial powers. Increasingly, the globalization of the
world economy affected a wide range of firms of all sizes, from the very large to the very
CHAPTER 1: GLOBALIZATION
• New Opening Case: The Globalization of Production at Boeing.
• New Closing Case: Who Makes the Apple iPhone?
Another tool that I have used to focus on managerial implications are Management
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Focus boxes. There is at least one Management Focus in most chapters. Like the opening
cases, the purpose of these boxes is to illustrate the relevance of chapter material for the
practice of international business.
management FOCUS
Did Walmart Violate the Foreign Corrupt For several years nothing more happened; then, in April 2012, The
Practices Act? New York Times published an article detailing bribery by Walmart. The
Times cited the changed zoning map and several other examples of
In the early 2000s, Walmart wanted to build a new store in San Juan bribery by Walmart—for example, eight bribes totaling $341,000 en-
Teotihuacan, Mexico, barely a mile from ancient pyramids that drew abled Walmart to build a Sam’s Club in one of Mexico City’s most
tourists from around the world. The owner of the land was happy to sell densely populated neighborhoods without a construction license, or an
to Walmart, but one thing stood in the way of a deal—the city’s new environmental permit, or an urban impact assessment, or even a traffic
In addition, each chapter begins with an Opening Case that sets the stage for the chap-
ter content and familiarizes students with how real international companies conduct busi-
ness. There is also a Closing Case to each chapter. These cases are also designed to illustrate
the relevance of chapter material for the practice of international business as well as to
provide continued insight into how real companies handle those issues.
Putin’s Russia
opening case
he modern Russia state was born in 1991 after the dramatic collapse of the Soviet Union. Early in the
T post-Soviet era, Russia embraced ambitious policies designed to transform a communist dictatorship
with a centrally planned economy into democratic state with a market based economic system. The
policies, however, were imperfectly implemented. Political reform left Russia with a strong presidency
that—in hindsight—had the ability to subvert the democratic process. On the economic front, the privatiza-
tion of
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Page state-owned
121 12/09/14 enterprises
10:05 AM f-w-143 was done in such a way as to leave large shareholdings in the hands
/207/MH02219/hiL12915_disk1of1/0078112915/hiL12915_pagefiles
of the politically connected, many of whom were party officials and factory managers under the old Soviet
system. Corruption was also endemic, and organized crime was able to seize control of some newly priva-
tized enterprises. In 1998, the poorly managed Russian economy went through a financial crisis that nearly
The West African nation of Ghana has emerged as one of the fastest- states of eastern Europe. In addition, he was pressured by Western gov-
growing countries in sub-Saharan Africa during the last decade. Between ernments and the International Monetary Fund to embrace democratic
2000 and 2013, Ghana’s average annual growth rate in GDP was over reforms and economic liberalization policies (the IMF was lending money
7.5 percent, making it the fastest-growing economy in Africa. In 2011, to Ghana).
this country of 25 million people became Africa’s newest middle-income Presidential elections were held in 1992. Prior to the elections, the
nation. Driving this growth has been strong demand for two of Ghana’s ban on political parties was lifted, restrictions on the press were removed,
major exports—gold and cocoa—as well as the start of oil production in and all parties were given equal access to the media. Rawlings won the
2010. Indeed, due to recent oil discoveries, Ghana is set to become one of election, which foreign observers declared to be “free and fair.” Ghana
Connect® International Business is another tool that provides for application of con-
cepts via the great variety of Interactive Application exercises included in this homework
assignment and assessment system. For more information, see page xxi.
To help students go a step further in expanding their application level understanding of
international business, each chapter incorporates a globalEdge feature authored by Tomas
Hult, as well as two globalEDGE research tasks designed and written by Tunga Kiyak and
the team at Michigan State University’s globalEDGE.msu.edu site to dovetail with the con-
tent just covered.
The “Get Insights by Country” section of globalEDGE (globalEDGE.msu. country sections (e.g., economy, history, government, culture, risk). The
edu/global-insights/by/country) is your source for information and sta- “Executive Memos” on each country page are also great for abbrevi-
tistical data for nearly every country around the world (more than 200 ated fingertip access to current information. At a minimum, we suggest
countries). As related to Chapter 2 of the text, globalEDGE has a wealth that you take a look at the country pages of the United Kingdom and
of information and data on national differences in political economy. Sweden because the authors of this text are from those countries—
These differences are available across a dozen menu categories in the have you figured out who is from the UK and who is from Sweden yet?
Use the globalEDGE website (globalEDGE.msu.edu) to characteristics that may affect business interactions in
complete the following exercises: this country.
2. Typically, cultural factors drive the differences in
1. You are preparing for a business trip to Chile where business etiquette encountered during international
you will need to interact extensively with local business travel. In fact, Middle Eastern cultures exhibit
professionals. Therefore, you would like to collect significant differences in business etiquette when
information regarding local culture and business compared to Western cultures. Prior to leaving for
practices prior to your departure. A colleague from your first business trip to the region, a colleague
Latin America recommends you visit the “Centre for informed you that a guide named Business Etiquette
Intercultural Learning” and read through the country around the World may help you. Using this guide,
h d df hl h
PART ONE Chapter 1 provides an overview of the key issues to be addressed and ex-
plains the plan of the book.
PART TWO Chapters 2, 3, and 4 focus on national differences in political economy and
culture, and Chapter 5 examines ethical issues in international business. Most international
business textbooks place this material at a later point, but we believe it is vital to discuss
national differences first. After all, many of the central issues in international trade and in-
vestment, the global monetary system, international business strategy and structure, and
international business operations arise out of national differences in political economy and
culture. To fully understand these issues, students must first appreciate the differences in
countries and cultures. Ethical issues are dealt with at this juncture primarily because many
ethical dilemmas flow out of national differences in political systems, economic systems, and
culture.
PART FOUR Chapters 10 and 11 describe and explain the global monetary system,
laying out in detail the monetary framework in which international business transactions
are conducted.
PART FIVE In Chapters 12 and 13, attention shifts from the environment to the firm.
Here the book examines the strategies that firms adopt to compete effectively in the inter-
national business environment.
PART SIX Chapters 14 through 17 explain how firms can perform key functions—
production, marketing, research and development, and human resource management to
compete and succeed in the international business environment. Throughout the book,
the relationship of new material to topics discussed in earlier chapters is pointed out to
the students to reinforce their understanding of how the material comprises an inte-
grated whole.
country FOCUS
Venezuela under Hugo Chávez, 1999–2013 In mid-2000, the world oil market bailed Chávez out of mounting
economic difficulties. Oil prices started to surge from the low $20s in
On March 5, 2013, Hugo Chávez, the president of Venezuela, died after 2003, reaching $150 a barrel by mid-2008. Venezuela, the world’s
losing a battle against cancer. Chávez had been president of Venezuela fifth-largest producer, reaped a bonanza. On the back of surging oil
since 1999. A former military officer who was once jailed for engineer- exports, the economy grew at a robust rate. Chávez used the oil reve-
ing a failed coup attempt, Chávez was a self-styled democratic social- nues to boost government spending on social programs, many of them
ist who won the presidential election by campaigning against modeled after programs in Cuba. In 2006, he announced plans to re-
corruption, economic mismanagement, and the “harsh realities” of duce the stakes held by foreign companies in oil projects in the Orinoco
global capitalism. When he took office in February 1999, Chávez regions and to give the state-run oil company a majority position.
Results-Driven Technology
Across the country, instructors and students continue to raise an important question: How
can international business courses further support students throughout the learning process
to shape future global business leaders? While there is no one solution, Global Business Today,
ninth edition, offers a seamless content and technology solution to improve student engage-
ment and comprehension, automation of assignments and grading, and easy reporting to
ensure that learning objectives are being met. Connect® International Business provides a wide
array of tools and content to improve instructor productivity and student performance. In
LearnSmart
The smartest way to get from B to A
McGraw-Hill LearnSmart is the first and most widely used intelligent adaptive learning
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to each student’s needs by building an individual learning path. As a result, students study
smarter and retain more knowledge over time. LearnSmart is available within Connect as
well as stand-alone for greater student access.
SmartBook
A revolution in learning
Fueled by LearnSmart, SmartBook is the first and only adaptive reading experience avail-
able today. SmartBook personalizes content for each student in a continuously adapting
reading experience. Reading is no longer a passive and linear experience, but an engaging
and dynamic one where students are more likely to master and retain important concepts,
coming to class better prepared.
Interactive Assignments
A higher level of learning
Throughout the chapter, students will be prompted to complete a variety of interactive as-
signments that will require them to apply what they have learned in a real-world scenario.
These online exercises will help students assess their understanding of the concepts.
• Apply concepts from the book to a video case.
Teaching Support
International Business offers you a complete package to prepare you for your course.
McGraw-Hill Connect
McGraw-Hill Education’s Connect strengthens the link between
faculty, students, and coursework, helping everyone accomplish
more in less time.
Create
Instructors can now tailor their teaching resources to match the way they teach! With
McGraw-Hill Create, www.mcgrawhillcreate.com/hill, instructors can easily rearrange
alternate, combined chapters (see brief table to contents on page v). Combine material
from other content sources, and quickly upload and integrate their own content, like
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Tegrity Campus
Tegrity makes class time available 24/7 by automatically capturing every lecture in a search-
able format for students to review when they study and complete assignments. With a sim- ®
ple one-click start-and-stop process, you capture all computer screens and corresponding
audio. Students can replay any part of any class with easy-to-use browser-based viewing on
a PC or Mac. Educators know that the more students can see, hear, and experience class
resources, the better they learn. In fact, studies prove it. With patented Tegrity “search any-
thing” technology, students instantly recall key class moments for replay online, or on iPods
and mobile devices. Instructors can help turn all their students’ study time into learning
moments immediately supported by their lecture. To learn more about Tegrity, watch a two-
minute Flash demo at http://tegritycampus.mhhe.com.
Blackboard® Partnership
McGraw-Hill Education and Blackboard have teamed up to simplify your life. Now you and
your students can access Connect and Create right from within your Blackboard course—all
with one single sign-on. The grade books are seamless, so when a student completes an
McGraw-Hill Campus™
McGraw-Hill Campus is a new one-stop teaching and learning experience available to users
of any learning management system.
This institutional service allows faculty and students to enjoy single sign-on (SSO) access
to all McGraw-Hill Education materials, including the award-winning McGraw-Hill Con-
nect platform, from directly within the institution’s website. With McGraw-Hill Campus,
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AACSB Tagging
McGraw-Hill Education is a proud corporate member of AACSB International. Under-
standing the importance and value of AACSB accreditation, International Business recog-
nizes the curricula guidelines detailed in the AACSB standards for business accreditation
by connecting selected questions in the text and the test bank to the six general knowl-
edge and skill guidelines in the AACSB standards. The statements contained in Interna-
tional Business are provided only as a guide for the users of this textbook. The AACSB
leaves content coverage and assessment within the purview of individual schools, the
mission of the school, and the faculty. While the International Business teaching package
makes no claim of any specific AACSB qualification or evaluation, we have within Inter-
national Business labeled selected questions according to the six general knowledge and
skills areas.
Second, our thanks go to the reviewers, who provided good feedback that helped shape this
edition:
A special thanks to David Closs, and David Frayer for allowing us to borrow
elements of the sections on Strategic Roles for Production Facilities; Make-or-Buy
Decisions; Global Supply Chain Functions; Coordination in Global Supply Chains;
and Interorganizational Relationships for chapter 15 of this text from Tomas Hult,
David Closs, and David Frayer (2014), Global Supply Chain Management, New York:
McGraw Hill.
learning objectives
1-4 Explain the main arguments in the debate over the impact of globalization.
p
cha
1
Globalization
The Globalization of Production at Boeing
opening case
xecutives at the Boeing Corporation, America’s largest exporter, like to say that building a large
E commercial jet aircraft like the 747 or 787 involves bringing together more than a million parts in
flying formation. Forty-five years ago, when the early models of Boeing’s venerable 737 and 747 jets
were rolling off the company’s Seattle area production lines, foreign suppliers accounted for only 5 percent
of those parts on average. Boeing was vertically integrated and manufactured many of the major compo-
nents that went into the planes. The largest parts produced by outside suppliers were the jet engines,
where two of the three suppliers were American companies. The lone foreign engine manufacturer was the
British company Rolls Royce.
Fast-forward to the modern era, and things look very different. In the case of its latest aircraft, the super
efficient 787 Dreamliner, 50 outside suppliers spread around the world account for 65 percent of the value
of the aircraft. Italian firm Alenia Aeronautica makes the center fuselage and horizontal stabilizer. Kawasaki
of Japan makes part of the forward fuselage and the fixed trailing edge of the wing. French firm Messier-
Dowty makes the aircraft’s landing gear. German firm Diehl Luftahrt Elektronik supplies the main cabin
lighting. Sweden’s Saab Aerostructures makes the access doors. Japanese company Jamco makes parts for
the lavatories, flight decks interiors, and galleys. Mitsubishi Heavy Industries of Japan makes the wings.
KAA of Korea makes the wing tips. And so on.
Why the change? One reason is that 80 percent of Boeing’s customers are foreign airlines, and to sell
into those nations, it often helps to be giving business to those nations. The trend started in 1974 when
Mitsubishi of Japan was given contracts to produce inboard wing flaps for the 747. The Japanese
reciprocated by placing big orders for Boeing jets. A second rationale was to disperse component part
production to those suppliers who are the best in the world at their particular activity. Over the years, for
example, Mitsubishi has acquired considerable expertise in the manufacture of wings, so it was logical for
Boeing to use Mitsubishi to make the wings for the 787. Similarly, the 787 is the first commercial jet
aircraft to be made almost entirely out of carbon fiber, so Boeing tapped Japan’s Toray industries, a
–continued
world-class expert in sturdy but light carbon-fiber composites, to supply materials for
the fuselage. A third reason for the extensive outsourcing on the 787 was that Boeing
wanted to unburden itself of some of the risks and costs associated with developing
production facilities for the 787. By outsourcing, it pushed some of those risks and costs
off onto suppliers, who had to undertake major investments in capacity to ramp up to
produce for the 787.
So what did Boeing retain for itself? Engineering design, marketing and sales, and
final assembly at its Everett plant north of Seattle, all activities where Boeing maintains
it is the best in the world. Of major component parts, Boeing only made the tail fin and
wing to body fairing (which attaches the wings to the fuselage of the plane). Everything
else was outsourced.
As the 787 moved through development in the 2000s, however, it became clear that
Boeing had pushed the outsourcing paradigm too far. Coordinating a globally dispersed
production system this extensive turned out to be very challenging. Parts turned up late,
some parts didn’t “snap together” the way Boeing had envisioned, and several suppliers
ran into engineering problems that slowed down the entire production process. As a
consequence, the date for delivery of the first jet was pushed back more than four years,
and Boeing had to take millions of dollars in penalties for late deliveries. The problems
at one supplier, Vought Aircraft in North Carolina, were so severe that Boeing ultimately
agreed to acquire the company and bring its production in-house. Vought was co-owned
by Alenia of Italy and made parts of the main fuselage.
There are now signs that Boeing is rethinking some of its global outsourcing policy.
For its next jet, a new version of its popular, wide-bodied 777 jet, the 777X, which will
use the same carbon-fiber technology as the 787, Boeing will bring wing production
back in-house. Mitsubishi and Kawasaki of Japan produce much of the wing structure for
the 787, and for the original version of the 777. However, recently Japan’s airlines have
been placing large orders with Airbus, breaking with their traditional allegiance to
Boeing. This seems to have given Boeing an opening to bring wing production back in-
house. Boeing executive also note that Boeing has lost much of its expertise in wing
production over the last 20 years due to outsourcing, and bringing it back in-house for
new carbon-fiber wings might enable Boeing to regain these important core skills and
strengthen the company’s competitive position. •
Sources: K. Epstein and J. Crown, “Globalization Bites Boeing,” Bloomberg Businessweek, March 12, 2008; H. Mallick, “Out of
Control Outsourcing Ruined Boeing’s Beautiful Dreamliner,” The Star, February 25, 2013; P. Kavilanz, “Dreamliner: Where in the
World Its Parts Come From,” CNN Money, January 18, 2013; S. Dubois, “Boeing’s Dreamliner Mess: Simply Inevitable?” CNN
Money, January 22, 2013; and A. Scott and T. Kelly, “Boeing’s Loss of a $9.5 Billion Deal Could Bring Jobs Back to the U.S.,”
.,”
Business Insider, October 14, 2013.
Introduction
Over the past four decades a fundamental shift has been occurring in the world economy.
We have been moving away from a world in which national economies were relatively self-
contained entities, isolated from each other by barriers to cross-border trade and invest-
ment; by distance, time zones, and language; and by national differences in government
regulation, culture, and business systems. We are moving toward a world in which barriers
to cross-border trade and investment are declining; perceived distance is shrinking due to
advances in transportation and telecommunications technology; material culture is starting
to look similar the world over; and national economies are merging into an interdependent,
Globalization of Markets
THE GLOBALIZATION OF MARKETS The globalization of markets re-
Moving away from an economic system fers to the merging of historically distinct and separate national markets into one huge
in which national markets are distinct global marketplace. Falling barriers to cross-border trade have made it easier to sell interna-
entities, isolated by trade barriers and
barriers of distance, time, and culture,
tionally. It has been argued for some time that the tastes and preferences of consumers in
and toward a system in which national different nations are beginning to converge on some global norm, thereby helping to create
markets are merging into one global a global market.4 Consumer products such as Citigroup credit cards, Coca-Cola soft drinks,
market.
video games, McDonald’s hamburgers, Starbucks coffee, IKEA furniture, and Apple iPhones
are frequently held up as prototypical examples of this trend. The firms that produce these
products are more than just benefactors of this trend; they are also facilitators of it. By offer-
ing the same basic product worldwide, they help create a global market.
A company does not have to be the size of these multinational giants to facilitate, and
benefit from, the globalization of markets. In the United States, for example, according to
the International Trade Administration, more than 302,000 small and medium-size firms
with less than 500 employees exported in 2011, accounting for 98 percent of the companies
that exported that year. More generally, exports from small and medium-size companies
I see increasing reason to believe that the view formed some time
back as to the origin of the Makonde bush is the correct one. I have
no doubt that it is not a natural product, but the result of human
occupation. Those parts of the high country where man—as a very
slight amount of practice enables the eye to perceive at once—has not
yet penetrated with axe and hoe, are still occupied by a splendid
timber forest quite able to sustain a comparison with our mixed
forests in Germany. But wherever man has once built his hut or tilled
his field, this horrible bush springs up. Every phase of this process
may be seen in the course of a couple of hours’ walk along the main
road. From the bush to right or left, one hears the sound of the axe—
not from one spot only, but from several directions at once. A few
steps further on, we can see what is taking place. The brush has been
cut down and piled up in heaps to the height of a yard or more,
between which the trunks of the large trees stand up like the last
pillars of a magnificent ruined building. These, too, present a
melancholy spectacle: the destructive Makonde have ringed them—
cut a broad strip of bark all round to ensure their dying off—and also
piled up pyramids of brush round them. Father and son, mother and
son-in-law, are chopping away perseveringly in the background—too
busy, almost, to look round at the white stranger, who usually excites
so much interest. If you pass by the same place a week later, the piles
of brushwood have disappeared and a thick layer of ashes has taken
the place of the green forest. The large trees stretch their
smouldering trunks and branches in dumb accusation to heaven—if
they have not already fallen and been more or less reduced to ashes,
perhaps only showing as a white stripe on the dark ground.
This work of destruction is carried out by the Makonde alike on the
virgin forest and on the bush which has sprung up on sites already
cultivated and deserted. In the second case they are saved the trouble
of burning the large trees, these being entirely absent in the
secondary bush.
After burning this piece of forest ground and loosening it with the
hoe, the native sows his corn and plants his vegetables. All over the
country, he goes in for bed-culture, which requires, and, in fact,
receives, the most careful attention. Weeds are nowhere tolerated in
the south of German East Africa. The crops may fail on the plains,
where droughts are frequent, but never on the plateau with its
abundant rains and heavy dews. Its fortunate inhabitants even have
the satisfaction of seeing the proud Wayao and Wamakua working
for them as labourers, driven by hunger to serve where they were
accustomed to rule.
But the light, sandy soil is soon exhausted, and would yield no
harvest the second year if cultivated twice running. This fact has
been familiar to the native for ages; consequently he provides in
time, and, while his crop is growing, prepares the next plot with axe
and firebrand. Next year he plants this with his various crops and
lets the first piece lie fallow. For a short time it remains waste and
desolate; then nature steps in to repair the destruction wrought by
man; a thousand new growths spring out of the exhausted soil, and
even the old stumps put forth fresh shoots. Next year the new growth
is up to one’s knees, and in a few years more it is that terrible,
impenetrable bush, which maintains its position till the black
occupier of the land has made the round of all the available sites and
come back to his starting point.
The Makonde are, body and soul, so to speak, one with this bush.
According to my Yao informants, indeed, their name means nothing
else but “bush people.” Their own tradition says that they have been
settled up here for a very long time, but to my surprise they laid great
stress on an original immigration. Their old homes were in the
south-east, near Mikindani and the mouth of the Rovuma, whence
their peaceful forefathers were driven by the continual raids of the
Sakalavas from Madagascar and the warlike Shirazis[47] of the coast,
to take refuge on the almost inaccessible plateau. I have studied
African ethnology for twenty years, but the fact that changes of
population in this apparently quiet and peaceable corner of the earth
could have been occasioned by outside enterprises taking place on
the high seas, was completely new to me. It is, no doubt, however,
correct.
The charming tribal legend of the Makonde—besides informing us
of other interesting matters—explains why they have to live in the
thickest of the bush and a long way from the edge of the plateau,
instead of making their permanent homes beside the purling brooks
and springs of the low country.
“The place where the tribe originated is Mahuta, on the southern
side of the plateau towards the Rovuma, where of old time there was
nothing but thick bush. Out of this bush came a man who never
washed himself or shaved his head, and who ate and drank but little.
He went out and made a human figure from the wood of a tree
growing in the open country, which he took home to his abode in the
bush and there set it upright. In the night this image came to life and
was a woman. The man and woman went down together to the
Rovuma to wash themselves. Here the woman gave birth to a still-
born child. They left that place and passed over the high land into the
valley of the Mbemkuru, where the woman had another child, which
was also born dead. Then they returned to the high bush country of
Mahuta, where the third child was born, which lived and grew up. In
course of time, the couple had many more children, and called
themselves Wamatanda. These were the ancestral stock of the
Makonde, also called Wamakonde,[48] i.e., aborigines. Their
forefather, the man from the bush, gave his children the command to
bury their dead upright, in memory of the mother of their race who
was cut out of wood and awoke to life when standing upright. He also
warned them against settling in the valleys and near large streams,
for sickness and death dwelt there. They were to make it a rule to
have their huts at least an hour’s walk from the nearest watering-
place; then their children would thrive and escape illness.”
The explanation of the name Makonde given by my informants is
somewhat different from that contained in the above legend, which I
extract from a little book (small, but packed with information), by
Pater Adams, entitled Lindi und sein Hinterland. Otherwise, my
results agree exactly with the statements of the legend. Washing?
Hapana—there is no such thing. Why should they do so? As it is, the
supply of water scarcely suffices for cooking and drinking; other
people do not wash, so why should the Makonde distinguish himself
by such needless eccentricity? As for shaving the head, the short,
woolly crop scarcely needs it,[49] so the second ancestral precept is
likewise easy enough to follow. Beyond this, however, there is
nothing ridiculous in the ancestor’s advice. I have obtained from
various local artists a fairly large number of figures carved in wood,
ranging from fifteen to twenty-three inches in height, and
representing women belonging to the great group of the Mavia,
Makonde, and Matambwe tribes. The carving is remarkably well
done and renders the female type with great accuracy, especially the
keloid ornamentation, to be described later on. As to the object and
meaning of their works the sculptors either could or (more probably)
would tell me nothing, and I was forced to content myself with the
scanty information vouchsafed by one man, who said that the figures
were merely intended to represent the nembo—the artificial
deformations of pelele, ear-discs, and keloids. The legend recorded
by Pater Adams places these figures in a new light. They must surely
be more than mere dolls; and we may even venture to assume that
they are—though the majority of present-day Makonde are probably
unaware of the fact—representations of the tribal ancestress.
The references in the legend to the descent from Mahuta to the
Rovuma, and to a journey across the highlands into the Mbekuru
valley, undoubtedly indicate the previous history of the tribe, the
travels of the ancestral pair typifying the migrations of their
descendants. The descent to the neighbouring Rovuma valley, with
its extraordinary fertility and great abundance of game, is intelligible
at a glance—but the crossing of the Lukuledi depression, the ascent
to the Rondo Plateau and the descent to the Mbemkuru, also lie
within the bounds of probability, for all these districts have exactly
the same character as the extreme south. Now, however, comes a
point of especial interest for our bacteriological age. The primitive
Makonde did not enjoy their lives in the marshy river-valleys.
Disease raged among them, and many died. It was only after they
had returned to their original home near Mahuta, that the health
conditions of these people improved. We are very apt to think of the
African as a stupid person whose ignorance of nature is only equalled
by his fear of it, and who looks on all mishaps as caused by evil
spirits and malignant natural powers. It is much more correct to
assume in this case that the people very early learnt to distinguish
districts infested with malaria from those where it is absent.
This knowledge is crystallized in the
ancestral warning against settling in the
valleys and near the great waters, the
dwelling-places of disease and death. At the
same time, for security against the hostile
Mavia south of the Rovuma, it was enacted
that every settlement must be not less than a
certain distance from the southern edge of the
plateau. Such in fact is their mode of life at the
present day. It is not such a bad one, and
certainly they are both safer and more
comfortable than the Makua, the recent
intruders from the south, who have made USUAL METHOD OF
good their footing on the western edge of the CLOSING HUT-DOOR
plateau, extending over a fairly wide belt of
country. Neither Makua nor Makonde show in their dwellings
anything of the size and comeliness of the Yao houses in the plain,
especially at Masasi, Chingulungulu and Zuza’s. Jumbe Chauro, a
Makonde hamlet not far from Newala, on the road to Mahuta, is the
most important settlement of the tribe I have yet seen, and has fairly
spacious huts. But how slovenly is their construction compared with
the palatial residences of the elephant-hunters living in the plain.
The roofs are still more untidy than in the general run of huts during
the dry season, the walls show here and there the scanty beginnings
or the lamentable remains of the mud plastering, and the interior is a
veritable dog-kennel; dirt, dust and disorder everywhere. A few huts
only show any attempt at division into rooms, and this consists
merely of very roughly-made bamboo partitions. In one point alone
have I noticed any indication of progress—in the method of fastening
the door. Houses all over the south are secured in a simple but
ingenious manner. The door consists of a set of stout pieces of wood
or bamboo, tied with bark-string to two cross-pieces, and moving in
two grooves round one of the door-posts, so as to open inwards. If
the owner wishes to leave home, he takes two logs as thick as a man’s
upper arm and about a yard long. One of these is placed obliquely
against the middle of the door from the inside, so as to form an angle
of from 60° to 75° with the ground. He then places the second piece
horizontally across the first, pressing it downward with all his might.
It is kept in place by two strong posts planted in the ground a few
inches inside the door. This fastening is absolutely safe, but of course
cannot be applied to both doors at once, otherwise how could the
owner leave or enter his house? I have not yet succeeded in finding
out how the back door is fastened.