Professional Documents
Culture Documents
Ok - MKTG 304 Advertising
Ok - MKTG 304 Advertising
Siquijor State College as the Center of Excellence in Higher and Technical- To provide effective and excellent Higher and Technical-Vocational Education in the different
Vocational Education in the Province of Siquijor. areas through instruction, research, extension and production and serve as catalyst and
partner for local, regional and national growth and development.
1. are morally upright, globally competitive, imbued with the ideals, aspirations, values, and traditions of Philippine life sufficiently equipped with entrepreneurial and
managerial knowledge and skills for self or corporate employment;
2. have gained understanding and appreciation of corporate social responsibility;
3. are exposed to actual work environment in various hospitality;
4. can participate actively in local, regional, national and international development programs through linkages and partnership with other agencies and industries;
5. can conduct research, community extension and production activities of the college
Program Outcomes: The Bachelor of Science in Business Administration Program aims to produce graduates who: (CMO 17 s. 2017)
6.3.1. Analyze the business environment for Strategic Direction
6.3.2. Prepare Operational Plans
6.3.3. Innovate business ideas based on emerging industry
6.3.4. Manage a strategic business unit for economic sustainability
6.3.5. Conduct business research
Course Information
Course Name Course Code
Pre-requisite Subject None Course Credit 3 units, 3 hours per week
(18 weeks, 54 hours total)
Course Requirements
Quizzes
Group Activity
Reporting
Major Examinations – Midterm and Final Term
Grading System
Course Description
Time Allotment Content Learning Competencies Assessment Suggested Teaching Learning Activities CLO’s/References
Week 1-2 Nature and classifications At the end of the lesson, the Class Discussion Engage: Show video about “What is C.L.O. 1
of Advertising students shall be able to: Advertising” to catch students’ attention
1. Learn the definition Recitation and draw reaction from the class.
and nature of
advertising Quiz Explore: Group Brainstorming: Definition
2. Understand and and Classifications of Advertising
describe the different
classifications of Explain: Lecture: How to best use the
advertising different classifications and types of
3. Take a look at some Advertising
famous advertising
campaigns Elaborate: Take a look at examples of
4. Differentiate different types of advertisements
Advertising vs Public
Relations Evaluate: Have students interpret what
the various ads try to portray.
Week 3-4 Media Plan At the end of the lesson, the Class Discussion Engage: Review quiz result on Nature of C.L.O. 2
Sales Promotion Plan students shall be able to: Advertising
1. Comprehend the Recitation
relevance of media Explore: Take a look at the essential steps
plan and sales Quiz and considerations marketers must make
promotion plan to the when creating a media plan.
success of an
advertising campaign. Explain: Discuss the pros and cons of the
2. Discuss the forms and three main types of media that are
parts of Media Plan considered when building a media plan
and Sales Promotion
Plan Elaborate: Analyze how 12 main types of
3. Weigh the cost and sales promotions can help a business.
benefits of the three
main types of media Evaluate: Evaluate class participation and
that are considered discussion to gauge engagement.
when building a media
plan.
Week 5-6 Technology and Evolution At the end of the lesson, the Class Discussion Engage: Show images and play video C.L.O. 3
of Modern Advertising students shall be able to: showcasing the evolution of advertising:
1. Discuss key Recitation the very beginning
milestones in the
Evolution of Modern Quiz Explore: Explore evolving trends in
Advertising Advertising
Week 19 Multiple Choice Exam Multiple Choice Exam Evaluate: Midterm Exam
OVERALL DESIGN The advertisement uses good color, pictures connected to product, models, examples, song, 25%
moving images and words that are easy to remember.
References:
Books:
Hackley, Chris, Hackley, Rungpaka Amy. (2021). Advertising and promotion. 5th edition. Sage Publications.
S.A. Chunawalla. (2020). Advertising, Sales And Promotion Management 4th Revised Edition. Himalaya Publishing House.
Kotler, P., & Keller, K. L. (2013). Framework for Marketing Management: Global Edition. Pearson Higher Ed.
Grewal, D., & Levy, M. (2013). Marketing. McGraw-Hill Education
Mullins, J., Walker, O. C., & Boyd, H. W., Jr. (2012). Marketing management: A Strategic Decision-Making Approach. McGraw-Hill Higher Education.
Chunawalla SA, Sethia KC. (2008). Foundations of Advertising [Electronic Resource]: Theory & Practice / S.A. Chunawalla, K.C. Sethia. Rev. ed. Himalaya Pub. House.
Hackley, C. (2005). Advertising and promotion: Communicating brands. SAGE Publications Ltd.
Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2014). Principles of marketing. Pearson Australia
Kotler, P. and Keller, K. (2008) Marketing Management. 13th Edition, Prentice Hall, New Jersey
Other References:
http://www.sabsmkultikri.org/UploadedFiles/205773A3%20INTRODUCTION_TO_ADVERTISING.pdf
https://eapps.austincc.edu/faculty/syllabus.php?id=209536#section_60570
https://oms.bdu.ac.in/ec/admin/contents/316_P16MBA4EM4_2020052412521560.pdf