TVL-G12-Local Guiding-Q2 - Wk-5-6-QA

11
Technical Vocational
Livelihood (TVL)
HOME ECONOMICS
LOCAL GUIDING SERVICES
Quarter 2 - Week 5-6
FOR CARAGA REGION USE ONLY

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TVL-Grade 11
Learner Activity Sheets
Quarter 2 - Week 5-6:
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Development Team of the Learners‟ Activity Sheets
Writer: MA. LURINA A. LONGAKIT

Layout Artist: JUARRIE C. PONTANOSA
Regional Validators: ELIZABETH A. BAUTISTA, PhD
EDELIZA F. SEGUIS
LORNA L. ESTAL, PhD
LEONILA J. FLORIA, PhD
RICKY P. OROSCO
Division Validators: EDELIZA F. SEGUIS

MICHAEL C. PASO, PhD
Management Team:
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Assistant Schools Division Superintendent SEGUNDINO A. MADJOS, JR, EdD, CESE
Chief Education Supervisor, SGOD MILA O. GERALDINO, PhD
Chief Education Supervisor, CID LOPER C. PAPELERAS, PhD
Education Program Supervisor, SHS EDELIZA F. SEGUIS
Education Program Supervisor, LRMS MICHAEL C. PASO, PhD
Developer: Ma. Lurina A. Longakit

School/Station: Don Ruben E. Ecleo Sr. Memorial National High School
Division: Dinagat Islands
Email address: [email protected]
TVL – Home Economics – 11
Quarter 2, Week 5
LEARNING ACTIVITY SHEETS NO. 5
TOURISM VALUE CHAIN
Name of the Learner: ______________________________ Section: ____________

School: ____________________________________________ Date: ____________
I. Learning Competencies
1. Identify tourism suppliers;

2. Explain the importance of linkages in the tourism value chain.
Learning Objectives
1. Define value chain;

2. Identify tourism suppliers;
3. Identify the components of the tourism value chain;
4. Define linkage; and
5. Explain the importance of linkages in the tourism value chain.
II. Key Concepts

In the previous lesson, we learned the techniques in delivering
commentaries, the role of the tour guide as a communicator, the importance of
communication skills in tour guiding profession as well as the process of preparing
and using tour guide‟s logbook as one of the important communication tools for
internal clients. A tourism product is special. It is something experienced by a
tourist only through the help of many contributors. It is the sum of the values
rendered by the driver, hotel staff, waiter, tour guide, farmers, fishermen, and other
members of the community.
The Tourism Value Chain

What is a value chain? Value chain refers to the activities within and around
the organization that relate to its competitive position (Porter 1985). It is the story
of a product, from creation to consumption.
In the previous lesson, we encountered the word “analysis” that means

breaking down a complex topic into smaller, comprehensible parts. Hence, to
analyse the tourism value chain means to look at its smaller parts and
components, and follow the story of a tourism product from planning up to the
delivery of the experience to the tourist. Value chain analysis entails the
examination of each sub-system or organization represented by each box as shown
in illustration below to understand how the business can improve its operations,
competitive advantage, and profitability. For example, how can tourism

intermediaries like travel agencies improve its relationship with suppliers like
hotels? This can be done through establishing a credit line and priority in booking,
which hotels usually provide to good clients.
Tourists/Suppliers Intermediary Tourists/Consumers
Tourism suppliers, also called tourism “principals,” include hotels,

restaurants, museums, shops, and transport companies. The intermediaries
promote the tourist destinations and link the consumers to the suppliers by
providing means to convert inquiries to actual bookings, such as tour operators
(usually sells wholesale or in bulk and based in the destination) and travel agencies
(usually sells retail, or where you can buy a tour arrangements for one person). The
consumers refer to the tourists or the end-users.
The story of the tourism product could go this way: the tour operator puts
together a package that includes hotel accommodation, transportation, and city
tour; sells it directly to a group of tourists or through a travel agency; and then, the
tourists get to experience it through the services provided by the driver, the hotel
staff, and the tour guide.
The linkages in tourism go not only forward but backwards as well.

Backward linkages refer to the supply chain in tourism. Tourism is not just a
single industry but a mix of interrelated services (Edgell 2008). For instance, with
tourism, vegetable farmers and fishermen will have more buyers. Other products
and services will have to be sourced, too, either through local or foreign suppliers.
Modes of Transportation
Tourists need transportation services to move from one place to another.

This can be by land, water, or air. Each mode of transportation follows a route:
road system, rail tracks, air routes, or sea routes. Some are chartered and tailored
to fit the tour schedule, while some follow a fixed schedule of arrivals and
departures. Scheduled trips converge at some points called terminals, stations,
interchanges, or hubs, where tourist takes a connecting flight, or another mode of
transportation.
Table 1. Modes of Tourist Transportation in the Philippines
Mode of Usage Picture

Transportation
Airlines Use to carry passengers

from origin to destination
through scheduled
chartered domestic or
international flights.

Tour Bus or Coach Use of local bus or coach to
move passengers and
explore cities or countries;
the most common mode of
transportation due to wide
availability and economic
reasons.
Car rentals Use of chartered cars or

SUVs to move passengers to
and around tourist
destinations; ideal for
smaller groups of tourists.
Metered Taxi Cabs Use of metered taxis to

move passengers from a
single point of origin to a
single point of destination.
Train Use of railways to move

passengers from point of
origin to destination; fast
but access is limited by the
network of railways.
Ferry or Local Water- Use of local ferries or small

Based Transport motorized boats (locally
known as „bancas‟) for short
inter-island trips or fiver
cruises; is particularly
important for the Philippine,
which is an archipelago.

Manually-Operated Use of non-motorized
Vehicles vehicles in exploring the city
or countryside such as
bicycle, pedicab (rickshaw),
carabao- or horse-drawn
carriage, etc.
Others Use of unique modes of

transportation to add
novelty to the trip and stir
excitement among the
guests, such as jeepneys,
trams, hot air balloons,
helicopters, etc.
Photo Sources: journeybeyondhorizon.com
Types of Accommodation
There are several types of accommodation facilities for tourists which provide
various services depending on the tourist‟s needs. Like transportation services and
infrastructure, the availability of accommodation facilities affect a country or city‟s
ability to attract tourists, as it is one of the factors that influence travel decisions.
Thus, it is important for regulatory agencies like the DOT to maintain certain
standards, such as through accreditation – a certification issued by an authority to
recognize tourism workers and establishments that meet minimum requirements
for guest safety and convenience. The Department of Tourism (DOT) classifies
lodging facilities into the following categories:
Table 2. Types of Accommodation in the Philippines
Type of Accommodation Definition
Hotel Provides lodging and incidental services to guests for a

fee; classified from five to one star.
Resort Provides lodging, food, recreational facilities, and a

relaxing environment to the public for a fee.
Tourist Inn Provides lodging to transients for a fee, and does not
meet the minimum requirements for an economy hotel.
Apartel Provides furnished or semi-furnished independent

apartment units and basic services akin to hotels for

long-term staying guests for fee.
Motorist Hotel (Motel) Provides lodging, and sometimes meals, for a fee,
usually located along the highway with parking spaces
for vehicles.
Pension House Provides board and lodging for a fee in several

independent guestrooms with commonly shared
facilities, such as toilets, living and dining room, and
kitchen; usually a family-operation with non-
professional workers.
Homestay Private households who have undergone training to

welcome tourists to stay with their family for cultural
exchange and additional income.
Source: Department of Tourism. Retrieved from

http://accreditationonline.tourism.gov.ph/Downloadables/Standards/Accommoda
tionEstablishments.pdf
III. Guided Practice
Activity 1: WE are MATCH!
Directions: Match the tourism supplies in column A with the corresponding

tourism suppliers in column B. Write your answer on a separate sheets
of paper.
A B
______1. Overnight accommodation A. Travel Agency
______ 2. Candlelight dinner B. Airline
______ 3. Lift to the destination C. Restaurant
______ 4. Foreign currency D. Hotel
______ 5. City tour E. Bus or Coach
Activity 2: Identify me!

Direction: Identify the type of accommodation facility that fits the needs of the
following tourists. Choose from the following: Hotel, Motel, Resort, Homestay,
Pension House. Write your answer on a separate sheet of paper.
______________1. A group of vacationers looking for a place for rest and recreation.
______________2. A family going on a long drive but needed to stay on the road for
the night.
______________3. A couple of eco-tourists visiting an indigenous tribe in a far-flung
barangay where there is no hotel or resort.

______________4. Married couple book for a five-star accommodation at Singapore
for their honeymoon.
______________5. Dela Cruz family enjoyed their overnight stay at PBB House with
separate rooms with shared facilities.
IV. Independent Practice
Activity 3: Assemble me!

Direction: Read the statement below, follow instructions then answer the following
questions on a separate sheet of paper.
1. Main Question: How are the components of the tourism value chain
interrelated?
2. Materials: Writing materials, ten (10) paper cups, scissors,
paste/glue
3. Activity: Write the following words on a piece of paper. Cut them
out and paste them on the paper cups. Arrange the
paper cups in a pyramid: (1) Tourist, (2) Travel Agents,
(3) Guides, (4) Restaurants, (5) Hotels, (6) Transport, (7)
Farmers, (8) Fishers, (9) Local Community, (10) Other
Suppliers
4. Analysis: What will happen to the pyramid if you take away one of
the cups? What will happen if there will be more
tourists? What if there is no tourist?
V. Application
Directions: Write an essay on how tourist from another country can reach your
hometown. Is it convenient? Include recommendations on how you can improve the
local transport system in your city/municipality to make it more convenient for
travellers.
This is how your work will be evaluated:

Criteria for evaluation 3 points 2 points 1 point
1. Grammar Minimal Minor issues Major issues

concerns

2. Identification of Exact location Province only General area
hometown
3. Succeeding Correct mode There is a better Wrong transfer

transfers choice
4. Evaluation of Well explained Correct diagnosis Wrong basis

convenience but no explanation
offered
5. Recommendations Well explained Correct diagnosis Wrong basis

but no explanation
offered
VI. Assessment
Direction: Answer the questions briefly in your activity notebook.
1. What are the components of tourism value chain?

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
2. Why does country‟s transportation system important?

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

Indicators No error (5 points) Minor error (3 Major errors (1 point)
points)
1. Grammar
2. Content

VII. Answer Key
Pension House 5.
Hotel 4.
E 5. Homestay 3.
A 4. Motel 2.
B 3. Resort 1.
C 2.
D 1. Activity 2
Activity 1
Answers may vary.
Assessment:
Answers may vary.
Activity 3 Answers may vary.
Application:
References
Romero, Eloisa A (2016) Local Guiding Services, First Edition
K to 12 Basic Education Program TLE: Local Guiding Services CG

Specialization Course
www. journeybeyondhorizon.com

TVL – Home Economics – 11
Quarter 2, Week 6
LEARNING ACTIVITY SHEETS NO. 6
TRAVEL MOTIVATORS
Name of the Learner: ______________________________ Section: ____________

School: ____________________________________________ Date: ____________
I. Learning Competencies
1. Identify factors affecting travel decisions;

2. Explain the importance of understanding tourists‟ travel motivators.
Learning Objectives
1. Identify factors affecting travel decisions;

2. Differentiate “pull factors” from “push factors”; and
3. Explain the importance of understanding tourists‟ travel motivators.
II. Key Concepts
In the previous lesson, we discussed supply components of tourism.

We discussed also on the previous quarter why people travel. People travel for a
purpose, often to get or do something that is not possible if they stayed home.
These reasons may be to search for knowledge, to earn, to be with loved ones, to
shop, to fulfil a dream, and to do many other things. We also learned that not all
forms of travel are considered as tourism. Can you still remember how tourism
differs from other forms of travel?
Travel History
Prehistoric humans travelled for survival, often in search of food. When the
last Ice Age ended about 10,000 BC, fertile soil appeared beneath the ice. Humans
began to raise plants and animals – shifting from hunting-gathering to agriculture.
As time went by, agricultural technologies began to improve and there came a point
when more food was produced then the farmers could consume. The excess food
freed some people from farm work and provided them with time to do other things,
such as specializing in other work, craft, or hobby. Moreover, the improvements in
transportation allowed trade, manufacturing, education, and politics to prosper
(Casson 1994).
Many researchers tried to analyse people‟s reasons for travelling. In the

preceding paragraph, it was mentioned that one of the reasons for travelling is
food. Modern day examples of this motivation include:
(a) Tourists going to Japan to try certain dishes like fugu, or blowfish, a
poisonous fish;

(b) Overseas Filipino Workers (OFWs) going abroad to provide food for their
family back home.
The first example tells us of a motivator that is found in the destination,
Japan. The other example tells us of a motivator that is found at home, or at the
place of origin of the traveller. In the first example, the destination is specific to
Japan, one of the few places where skilled chefs can prepare fugu to provide a
unique gastronomic experience. However, in the second one, the destination could
be anywhere provided it could satisfy the motivation, which is to provide food for
the family back home.
Pull and Push Factors
Dann (Catibog-Sinha, 2012) proposed that a tourist‟s travel motivations

could be divided into two types, just like examples “a” and “b” above. They refer to
them as the “push and pull” travel motivators. A push factor is a reason “at
home,” like boredom, desire to travel with loved ones, and/or personal desire to
fulfil a fantasy. A pull factor is a reason “out there” or what could be found in the
destination. In other words, a push factor is internal to the person, while a pull
factor is external to the person, such as an attribute of a destination.
Table 3. Push and Pull Travel Motivators
Push (Reasons at Home) Pull (Reasons Out There)
Examples: Examples:
1. Rest and relaxation 1. A tourist attraction, such as

2. To travel with loved ones Ifugao Rice Terraces
3. To fulfil a dream 2. A festival
When tourists travel to a destination, they are motivated by one factor or a

combination of factors. It is important for destination managers to understand
travel motivators in order to satisfy the tourists. For instance, imagine how
disappointed tourists would be if they went to Japan to try the blowfish but were
unable to do so. Tourist wanting rest and relaxation would also be disappointed if
they were dragged into a hectic tour program.
Photo Source: pinterest.ph and zenrooms.com

Ifugao Huts and the Banaue Rice Terraces

By understanding travel motivators, tourism professionals can adjust
products and promotions to satisfy tourist‟ needs. Tourist‟s needs include:
3. Attractions – interesting places to visit;

4. Accommodation – a place where a tourist can rest, spend the night, and
have a meal;
5. Access – a convenient way to get to a tourist destination, move around, and
go back to the tourist‟s place of origin;
6. Amenities – other things that make the stay convenient and enjoyable, such
as ease of communication, health, safety and security; and
7. Amount – cost of the trip that fits the tourist‟s budget.
These factors influence travel decisions.
III. Guided Practice

Activity 1: IN or OUT!
Directions: Write “IN” if the travel motivation comes from within oneself, and
“OUT” if the travel motivation is from the outside environment.
_____ 1. Desire for rest and relaxation.
_____ 2. To see the Pyramids of Egypt.
_____ 3. To scale the Walls of China.

_____ 4. Bragging rights on Facebook.
_____ 5. To scale the Ifugao Rice Terraces.
Activity 2: My Locality!
Direction: Cite specific tourist attractions, accommodation facilities, and means of

transportation in your locality.
Tourist Attraction
Accommodation Facilities
Transportation

IV. Independent Practice
Activity 3: Three Reasons!

Directions: Suppose your class is going to have a three-day study tour in another
town or city. Provide three questions that your parents or guardians are likely to
ask. Then, provide three reasons why you think they should allow you to go.
What are the questions your parents or guardians will ask before they allow you to
join the study tour?
1.
2.
3.
Why should your parents or guardians allow you to join the study tour?
1.
2.
3.
Classify the questions and reasons above into the following:

A. Attraction – Is it a question/concern about the place you are going to visit or
what you are going to do there?
B. Accommodation – Is it a question/concern about where you are going to stay
and eat?
C. Access – Is it a question/concern about transportation and how long the ride
is going to be?
D. Amenities – Is it a question/concern about safety, security, or availability of
cellphone reception, Internet connection, souvenir shop, automatic teller
machines (ATM), and/or banks?
E. Amount – Is it a question/concern about the cost of the trip?
Lastly, classify the questions and reasons above into push and pull factors.
Sample answer: Where are you going? A – Attraction, Pull Factor

Here is the scorecard:
Questions/Reasons Tourist‟s Needs (5A‟s) Push or Pull Factor
Questions
1. 1. 1.
2. 2. 2.
3. 3. 3.

Reasons
1. 1. 1.
2. 2. 2.
3. 3. 3.
V. Application
Direction: Read and understand the following case study and classify the factors
affecting the traveler‟s decision into push or pull factors.
CASE STUDY: John’s Vacation

After working hard on a project, John has decided that he needs a vacation and
some fresh air. He starts preparing his travel plans. He is choosing between going
to Tagaytay or Baguio. The climate is cool in both cities and there is plenty of
information about them on the Internet. The hotel cost and amenities in both cities
are reasonable. However, Tagaytay is closer to where John lives. If he is going to
drive, it will be more expensive and time-consuming to go to Baguio. He therefore
decided to go to Tagaytay.
Factors:
a) Need for vacation and fresh air
b) Cool climate
c) Cost
d) Amenities
e) Distance
Push (Reasons at Home) Pull (Reasons Out There)

VI. Assessment
Directions: Answer the questions briefly in your activity notebook.

1. What is the difference between pull factors from push factors?
___________________________________________________________________________
_________________________________________________
2. Why do we need to understand tourist‟s travel motivators?

___________________________________________________________________________
_________________________________________________

Indicators No error (5 points) Minor error (3 Major errors (1 point)
points)
1. Grammar
2. Content
VII. Answer Key
OUT 5.
OUT 4.
Answers may vary.
OUT 3.
Activity 2
OUT 2.
IN 1.
Activity 1
Answers may vary.
Assessment:
Answers may vary.

Answers may vary.
Activity 3
Application:
VIII. References
K to 12 Basic Education Program TLE: Local Guiding Services CG
Specialization Course,
Romero, Eloisa A (2016) Local Guiding Services, First Edition


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11

FOR CARAGA REGION USE ONLY

Development Team of the Learners‟ Activity Sheets

Writer: MA. LURINA A. LONGAKIT

Division Validators: EDELIZA F. SEGUIS

Developer: Ma. Lurina A. Longakit

Name of the Learner: ______________________________ Section: ____________

1. Identify tourism suppliers;

1. Define value chain;

II. Key Concepts

The Tourism Value Chain

In the previous lesson, we encountered the word “analysis” that means

Developer: Ma. Lurina A. Longakit

Tourists/Suppliers Intermediary Tourists/Consumers

Tourism suppliers, also called tourism “principals,” include hotels,

The linkages in tourism go not only forward but backwards as well.

Tourists need transportation services to move from one place to another.

Mode of Usage Picture

Airlines Use to carry passengers

Developer: Ma. Lurina A. Longakit

Car rentals Use of chartered cars or

Metered Taxi Cabs Use of metered taxis to

Train Use of railways to move

Ferry or Local Water- Use of local ferries or small

Developer: Ma. Lurina A. Longakit

Others Use of unique modes of

Photo Sources: journeybeyondhorizon.com

Table 2. Types of Accommodation in the Philippines

Type of Accommodation Definition

Hotel Provides lodging and incidental services to guests for a

Resort Provides lodging, food, recreational facilities, and a

Apartel Provides furnished or semi-furnished independent

Developer: Ma. Lurina A. Longakit

Pension House Provides board and lodging for a fee in several

Homestay Private households who have undergone training to

Source: Department of Tourism. Retrieved from

III. Guided Practice

Activity 1: WE are MATCH!

Directions: Match the tourism supplies in column A with the corresponding

Activity 2: Identify me!

Developer: Ma. Lurina A. Longakit

IV. Independent Practice

Activity 3: Assemble me!

This is how your work will be evaluated:

1. Grammar Minimal Minor issues Major issues

Developer: Ma. Lurina A. Longakit

3. Succeeding Correct mode There is a better Wrong transfer

4. Evaluation of Well explained Correct diagnosis Wrong basis

5. Recommendations Well explained Correct diagnosis Wrong basis

1. What are the components of tourism value chain?

2. Why does country‟s transportation system important?

This is how your work will be evaluated:

Developer: Ma. Lurina A. Longakit

Answers may vary.

Activity 3 Answers may vary.

K to 12 Basic Education Program TLE: Local Guiding Services CG

Developer: Ma. Lurina A. Longakit

Name of the Learner: ______________________________ Section: ____________

1. Identify factors affecting travel decisions;

1. Identify factors affecting travel decisions;

II. Key Concepts

In the previous lesson, we discussed supply components of tourism.

Name of the Learner: __________________ Section:

Name of the Learner: __________________ Section: