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    This document outlines standard operating procedures for sponsorships at the Movenpick Hotel & Convention Centre KLIA. It establishes guidelines for identifying, approving, implementing, monitoring, and improving sponsorship activities to ensure they align with the hotel's brand and strategic objectives. The procedures provide a comprehensive 15-step process for managing sponsorships from start to finish.

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    SOP - SPONSORSHIP

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    This document outlines standard operating procedures for sponsorships at the Movenpick Hotel & Convention Centre KLIA. It establishes guidelines for identifying, approving, implementing, monitoring, and improving sponsorship activities to ensure they align with the hotel's brand and strategic objectives. The procedures provide a comprehensive 15-step process for managing sponsorships from start to finish.

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    92 views3 pages

    Sop - Sponsorship

    Uploaded by

    bella.rcv
    This document outlines standard operating procedures for sponsorships at the Movenpick Hotel & Convention Centre KLIA. It establishes guidelines for identifying, approving, implementing, monitoring, and improving sponsorship activities to ensure they align with the hotel's brand and strategic objectives. The procedures provide a comprehensive 15-step process for managing sponsorships from start to finish.

    Copyright:

    © All Rights Reserved
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    of 3

    STANDARD OPERATING PROCEDURES

    SUBJECT: PAGE: 1/3


    SPONSORSHIP
    DEPARTMENT: SECTION:
    MARKETING & COMMUNICATION

    ISSUE DATE: SUPERSEDE:

    POLICY NO: SUPERSEDE POLICY NO:

    POLICY

    To establish standardized procedures for initiating, managing, and optimizing sponsorship


    activities within Movenpick Hotel & Convention Centre KLIA's Marketing and Communication
    Department. This SOP encompasses sponsorships with Accor properties, external brands,
    and internal initiatives, ensuring alignment with the hotel's brand image, values, and strategic
    objectives.

    PROCEDURE

    1. Sponsorship Identification

     Clearly define the objectives and expected outcomes for seeking sponsorships.
     Identify potential sponsors within the Accor group, external brands, or internal initiatives.

    2. Proposal Development

     Develop a comprehensive sponsorship proposal for each identified opportunity.


     Clearly outline the benefits, deliverables, and expectations for both parties.

    3. Internal Approval Process

     Present the sponsorship proposal to the relevant internal stakeholders for approval.
     Obtain sign-off from key decision-makers within the Marketing and Communication
    Department, General Manager, and other relevant departments.
    4. Legal and Contractual Considerations

     Collaborate with legal and procurement teams to ensure compliance with legal and
    contractual obligations.
     Draft a detailed contract specifying roles, responsibilities, timelines, deliverables, and any
    financial arrangements.

    5. Brand Alignment and Guidelines

     Ensure that the sponsorship aligns with Movenpick Hotel & Convention Centre KLIA's brand
    guidelines.
     Provide clear guidelines to the sponsor on using the hotel's logo, imagery, and other brand
    assets.

    6. Communication Plan

     Develop a detailed communication plan outlining how the sponsorship will be promoted
    across various channels.
     Coordinate with the sponsor to ensure consistent messaging and branding in all
    communications.

    7. Activation Strategy

     Create an activation strategy that maximizes the visibility and impact of the sponsorship.
     Consider both online and offline channels for activation, including events, collaborations, and
    digital platforms.

    8. Monitoring and Evaluation

     Establish key performance indicators (KPIs) to measure the success of the sponsorship.
     Regularly monitor and evaluate the sponsorship's performance against predetermined KPIs.

    9. Reporting

     Provide regular reports to internal stakeholders, summarizing the impact of the sponsorship.
     Include insights, metrics, and recommendations for future improvements.

    10. Relationship Management

     Assign dedicated personnel for relationship management with the sponsor.


     Regularly communicate and collaborate to ensure the sponsorship remains mutually
    beneficial.

    11. Renewal, Modification, or Conclusion

     Evaluate the success of the sponsorship at the end of the agreed-upon period.
     Decide whether to renew, modify, or conclude the sponsorship based on the achieved
    outcomes and objectives.
    12. Crisis Management Plan

     Develop a crisis management plan in case issues arise during the course of the sponsorship.
     Clearly outline steps for communication and resolution in the event of unexpected
    challenges.

    13. Continuous Improvement

     Conduct post-sponsorship reviews to gather insights and lessons learned.


     Use feedback to continuously improve the sponsorship process and strategy.

    14. Compliance with Legal and Ethical Standards

     Ensure that all sponsorships comply with legal and ethical standards.
     Stay informed about relevant laws and regulations affecting sponsorships.

    15. Documentation

     Maintain detailed records of all sponsorship activities, contracts, and communications.

    Prepared by: Reviewed By: Approved By:

    Name: Name: Name:


    Position: Position: Position:
    Date: Date: Date:

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