Professional Documents
Culture Documents
Sop - Sponsorship
Sop - Sponsorship
POLICY
PROCEDURE
1. Sponsorship Identification
Clearly define the objectives and expected outcomes for seeking sponsorships.
Identify potential sponsors within the Accor group, external brands, or internal initiatives.
2. Proposal Development
Present the sponsorship proposal to the relevant internal stakeholders for approval.
Obtain sign-off from key decision-makers within the Marketing and Communication
Department, General Manager, and other relevant departments.
4. Legal and Contractual Considerations
Collaborate with legal and procurement teams to ensure compliance with legal and
contractual obligations.
Draft a detailed contract specifying roles, responsibilities, timelines, deliverables, and any
financial arrangements.
Ensure that the sponsorship aligns with Movenpick Hotel & Convention Centre KLIA's brand
guidelines.
Provide clear guidelines to the sponsor on using the hotel's logo, imagery, and other brand
assets.
6. Communication Plan
Develop a detailed communication plan outlining how the sponsorship will be promoted
across various channels.
Coordinate with the sponsor to ensure consistent messaging and branding in all
communications.
7. Activation Strategy
Create an activation strategy that maximizes the visibility and impact of the sponsorship.
Consider both online and offline channels for activation, including events, collaborations, and
digital platforms.
Establish key performance indicators (KPIs) to measure the success of the sponsorship.
Regularly monitor and evaluate the sponsorship's performance against predetermined KPIs.
9. Reporting
Provide regular reports to internal stakeholders, summarizing the impact of the sponsorship.
Include insights, metrics, and recommendations for future improvements.
Evaluate the success of the sponsorship at the end of the agreed-upon period.
Decide whether to renew, modify, or conclude the sponsorship based on the achieved
outcomes and objectives.
12. Crisis Management Plan
Develop a crisis management plan in case issues arise during the course of the sponsorship.
Clearly outline steps for communication and resolution in the event of unexpected
challenges.
Ensure that all sponsorships comply with legal and ethical standards.
Stay informed about relevant laws and regulations affecting sponsorships.
15. Documentation