BRAND

BASICS

JULY 2022
BUILDING
PROGRESS FOR
PEOPLE AND
THE PLANET
In transforming ourselves to
­become the global leader in
­innovative and sustainable
­building solutions, we are:

    
Making cities Empowering so- Improving living Building more with Becoming a net
greener from foun- ciety with smarter standards for all less, ­driving the zero company,
dation to rooftop, infrastructure, from with affordable circular ­economy with sustainability
with low-carbon green mobility and and sustainable at the core of our
and energy-effi- renewable energy to solutions strategy
cient solutions essential sanitation

Building progress for people and the planet starts right here, right now with all of us!
CONTENTS

BASIC ELEMENTS 04 APPLICATIONS 37

LOGO 05 ADVERTISING 38
COLORS 10 SIGNAGE 44
TYPOGRAPHY 14 STATIONERY 50
IMAGERY 20 PUBLICATIONS 53
LAYOUT PRINCIPLES 24 DIGITAL ASSETS 60
ICONS 31 ENDORSEMENT 67
ILLUSTRATIONS 34

03 HOLCIM | Brand Basics — July 2022

BASIC ELEMENTS
THE LOGO
THE NEW
HOLCIM LOGO

06 HOLCIM | Brand Basics — July 2022

THE INFINITY ICON

The Holcim logo consists of the Infinity

Icon and the word mark. The Infinity Icon
symbolizes transformation and innovation
through its unique shape and the transi-
tion of colors. The gradient from green to
blue shows our aim of building progress for
­people and the planet.

07 HOLCIM | Brand Basics — July 2022

CLEAR SPACE

CONSTRUCTION
The Holcim logo consists of the word mark
“Holcim” and the Infinity Icon.

MINIMUM CLEAR SPACE

0.5 H
To maintain its visual integrity, the logo
should not appear to be crowded by, or
linked to, other words, graphics, or images
within the minimum space. The minimum
clear space is 0.5 H all around.

MINIMUM SIZE
The minimum size of the logo is 24 mm
in width.

Important information:
Only use the official artwork that can be
downloaded from the Holcim brand portal.
Do not recreate, reproportion, or alter the
logo in any way.

Logo width = 24 mm

Minimum size

08 HOLCIM | Brand Basics — July 2022

LOGO VERSIONS

In principle we mainly use our logo in

the full color version.

The logo in dark blue is applicable in

exception to the main logo. An excep-
tion would be if for technical reasons
the full color version cannot be used.

The white version is used on c

­ olored
backgrounds, photographs, and
­videos. Full color version

The black version of the logo is

only used when there is no color
­representation possible.

Dark blue version White version Black version

09 HOLCIM | Brand Basics — July 2022

COLORS & GRADIENT
BRAND COLORS

CORE COLORS SECONDARY COLORS

HOLCIM BRIGHT GREEN HOLCIM BRIGHT BLUE HOLCIM DARK BLUE HOLCIM HOLCIM HOLCIM
YELLOW BRIGHT RED FUCHSIA

HOLCIM GRADIENT HOLCIM HOLCIM HOLCIM

ORANGE DARK RED VIOLET

BASIC COLORS

BLACK WHITE DARK GRAY BRIGHT GRAY HOLCIM HOLCIM HOLCIM

GREEN DARK BRIGHT
TURQUOISE TURQUOISE

11 HOLCIM | Brand Basics — July 2022

COLOR DEFINITIONS

HOLCIM HOLCIM HOLCIM HOLCIM HOLCIM BLACK WHITE

BRIGHT GREEN BRIGHT BLUE DARK BLUE BRIGHT GRAY DARK GRAY

CMYK / IsoCV2 50/0/95/0 70/0/0/0 90/62/15/37 CMYK / IsoCV2 0/5/8/33 0/8/10/67

Pantone PMS 368 C 298 C 7694 C Pantone PMS Warm Gray 3 C Warm Gray 10 C

sRGB 148/193/46 4/187/241 29/67/112 sRGB 190 | 185 | 180 115 | 110 | 110 0/0/0 255/255/255

Hex #94c12e #04bbf1 #1d4370 Hex #beb9b4 #736e6e #00000 #fffff

NCS S 1070-G40Y S 1060B S 5040-R80B NCS S 3005-Y50R S 6005-Y50R S 9000-N S 0500-N

RAL 110 60 65 240 60 40 270 30 30

Traffic light green Clear blue Medici blue

HOLCIM HOLCIM HOLCIM HOLCIM HOLCIM HOLCIM HOLCIM HOLCIM HOLCIM

YELLOW ORANGE FUCHSIA BRIGHT RED DARK RED VIOLET BRIGHT DARK GREEN
TURQUOISE TURQUOISE
CMYK / IsoCV2 0/17/100/0 0/70/100/0 0/100/10/0 0/100/100/0 7/100/85/35 85/100/7/20 70/0/40/0 80/22/30/33 100/0/80/0

Pantone PMS 109 C 1585 C 226 C 2347 C 7621 C 3555 C 3258 C 5473 C 340 C

sRGB 255 | 210 | 0 235 | 100 | 0 230 | 0 | 117 227 | 0 | 15 160 | 13 | 25 70 | 30 | 110 55 | 182 | 170 0 | 115 | 130 0 | 150 | 95

Hex #ffd200 #eb6400 #e60075 #e3000f #a00d19 #461e6e #37b6aa #007382 #00965f

NCS S 0580-Y S 0585-Y60R S 1070-R20B S 1080-Y90R S 2570-Y90R S 3555-R60B S 1050-B70G S 5030-B30G S2565-G

12 HOLCIM | Brand Basics — July 2022

THE GRADIENT

The gradient is part of our new brand-

ing. It consists of the three core colors
60% 70%
and has fixed settings.

Please make sure to use these

­settings. The gradient must not be
altered. BRIGHT GREEN BRIGHT BLUE DARK BLUE

If a high printing quality cannot be

ensured, the gradient should not be
used.

HOLCIM GRADIENT

15% 50% 100%

13 HOLCIM | Brand Basics — July 2022

TYPOGRAPHY

1A!&
HOLCIM TYPEFACE

BUILDING
We have created our own custom type
to further strengthen our brand.

Our custom type consists of three very

easy to read weights for longer copy
and two unique weights for headlines
and products.

PROGRESS
BUILDING
15 HOLCIM | Brand Basics — July 2022
PROGRESS
FONT ANATOMY
The typeface design language:
clarity, geometry, dynamics —
combined with uniqueness

MATERIAL
The overall characteristics of the HOLCIM HEADLINE
Holcim typeface are clarity, BLACK
geometry, and dynamics.

The individual letterforms on both the

text and headline font are based on

PROGRESS
geometry.

Added curves on the letters of our

headline font lend movement and a
sense of flow. Our typography feels
The typeface design language:
easily accessible and gives a human clarity, geometrie, dynamics
note to our brand.

The Holcim typeface will replace

Gotham throughout.

Building
A Latin Extended version of our HOLCIM BOLD
Holcim typeface is available as Open
Type or True Type files on our brand
portal.

Progress
16 HOLCIM | Brand Basics — July 2022
HOLCIM TYPEFACE
HOLCIM HEADLINE
BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Thanks to clear and defined letterforms,
generous spacing between the individual
letters, and dynamic strokes particularly in
the headline fonts, the typeface is as legible
as it is unique and ties in beautifully with
the rest of our branding.
HOLCIM HEADLINE
LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ
It is recommended to use the copy text with
abcdefghijklmnopqrstuvwxyz
a line spacing of 130%. Headlines, depend-
ing on their size, should be set at 110% or
100%.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
HOLCIM BOLD

abcdefghijklmnopqrstuvwxyz

HOLCIM REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

HOLCIM ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
17 HOLCIM | Brand Basics — July 2022 abcdefghijklmnopqrstuvwxyz
FONT ARIAL

ARIAL BLACK
ABCDEFGHIJKLMNOPQRSTUVWXYZ
If it is not possible to use the Holcim type-
abcdefghijklmnopqrstuvwxyz
face, e.g. in electronic media or office
applications, the fallback font is Arial. Please
make sure to use the same font weight as in
the Holcim typeface. ARIAL BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

ARIAL REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

ARIAL LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

18 HOLCIM | Brand Basics — July 2022

TYPOGRAPHY Example 01 Example 02

LOOK AND FEEL

BUILDING BUILDING
PROGRESS PROGRESS
With our new toolbox of our custom
type and colors you can create flexible
layouts and structure text and infor-
mation.

The two headline fonts available are

Holcim Headline Black and Holcim
Introtext sed lorem ipsum dolor sit Introtext sed lorem ipsum dolor sit
Headline Light. The gradient can only amet, si consetetur sadipscing elitr, amet, si consetetur sadipscing elitr, sed
be used in headlines created in
Holcim Headline Black. If good pro-
sed dia diam nonumy eirmod tempor dia diam nonumy eirmod tempor invid-
duction quality cannot be ensured invidunt labore et dolore magna ali- unt ut labore et dolore magna aliquyam
please use a single color.
quyam erat, sed dia. erat, sed dia.
If the gradient is used in the headline
please make sure it shows the com-
plete gradient – from green to dark-
blue.
Headline Copytext Dolor sit amet, con Copytext ipsum dolor sit amet, consetetur sadipscing elitr, sed
Templates for various formats for Copytext ipsum dolor sit amet, con- setetur sadipscing diam nonumy sed diam volupta at vero eos et accusam eirmod
setetur sadipscing elitr, sed diam elitr, sed diam non- tempor invidunt ut labore et dolore
advertising and publications are
nonumy eirmod tempor invidunt ut my eirmod tempor
avail­able for download on our brand
labore et dolore magna aliquyam invidunt ut labore magna aliquyam erat, sed diam voluptua. At vero eos et
portal. erat, sed diam voluptua. At vero eos accusam et justo duo dolores et ea rebum. Stet clita kasd
et dolore magna
et accusam et justo duo dolores et aliquyam Lorem gubergren, no sea takimata sanctus est Lorem ipsum dolor sit
ea rebum. Stet clita kasd gubergren, sum dolor sit a amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr,
no sea takimata sanctus est Lorem sed diam nonumy eirmod tempor invidunt ut labore et dolore
ipsum dolor sit amet. Lorem ipsum magna aliquyam erat, sed diam voluptua.
dolor sit amet, consetetur sadips-
cing elitr, sed diam nonumy eirmod At vero eos et accusam et justo duo dolores et ea rebum. Stet
tempor invidunt ut labore et dolore clita kasd gubergren. Lorem ipsum dolor sit amet, consetetur
magna aliquyam erat, sed diam sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut
voluptua. At vero eos et accusam labore et dolore magna aliquyam erat, sed diam voluptua. At
magna aliquyam erat, sed diam vero eos et accusam et justo duo dolores et ea rebum. Stet clita
voluptua. kasd gubergren, no sea takimata sanctus.

19 HOLCIM | Brand Basics — July 2022

Thank you.
Please contact the Holcim branding
team in case of queries.

Holcim Branding Team

Holcim Ltd.
Grafenauweg 10
6300 Zug
Switzerland
[email protected]
www.holcim.com