NEW Holcim - Guideline - Basics
NEW Holcim - Guideline - Basics
BASICS
JULY 2022
BUILDING
PROGRESS FOR
PEOPLE AND
THE PLANET
In transforming ourselves to
become the global leader in
innovative and sustainable
building solutions, we are:
Making cities Empowering so- Improving living Building more with Becoming a net
greener from foun- ciety with smarter standards for all less, driving the zero company,
dation to rooftop, infrastructure, from with affordable circular economy with sustainability
with low-carbon green mobility and and sustainable at the core of our
and energy-effi- renewable energy to solutions strategy
cient solutions essential sanitation
Building progress for people and the planet starts right here, right now with all of us!
CONTENTS
CONSTRUCTION
The Holcim logo consists of the word mark
“Holcim” and the Infinity Icon.
MINIMUM SIZE
The minimum size of the logo is 24 mm
in width.
Important information:
Only use the official artwork that can be
downloaded from the Holcim brand portal.
Do not recreate, reproportion, or alter the
logo in any way.
Logo width = 24 mm
Minimum size
HOLCIM BRIGHT GREEN HOLCIM BRIGHT BLUE HOLCIM DARK BLUE HOLCIM HOLCIM HOLCIM
YELLOW BRIGHT RED FUCHSIA
BASIC COLORS
Pantone PMS 368 C 298 C 7694 C Pantone PMS Warm Gray 3 C Warm Gray 10 C
sRGB 148/193/46 4/187/241 29/67/112 sRGB 190 | 185 | 180 115 | 110 | 110 0/0/0 255/255/255
Pantone PMS 109 C 1585 C 226 C 2347 C 7621 C 3555 C 3258 C 5473 C 340 C
sRGB 255 | 210 | 0 235 | 100 | 0 230 | 0 | 117 227 | 0 | 15 160 | 13 | 25 70 | 30 | 110 55 | 182 | 170 0 | 115 | 130 0 | 150 | 95
Hex #ffd200 #eb6400 #e60075 #e3000f #a00d19 #461e6e #37b6aa #007382 #00965f
NCS S 0580-Y S 0585-Y60R S 1070-R20B S 1080-Y90R S 2570-Y90R S 3555-R60B S 1050-B70G S 5030-B30G S2565-G
HOLCIM GRADIENT
1A!&
HOLCIM TYPEFACE
BUILDING
We have created our own custom type
to further strengthen our brand.
PROGRESS
BUILDING
15 HOLCIM | Brand Basics — July 2022
PROGRESS
FONT ANATOMY
The typeface design language:
clarity, geometry, dynamics —
combined with uniqueness
MATERIAL
The overall characteristics of the HOLCIM HEADLINE
Holcim typeface are clarity, BLACK
geometry, and dynamics.
PROGRESS
geometry.
Building
A Latin Extended version of our HOLCIM BOLD
Holcim typeface is available as Open
Type or True Type files on our brand
portal.
Progress
16 HOLCIM | Brand Basics — July 2022
HOLCIM TYPEFACE
HOLCIM HEADLINE
BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Thanks to clear and defined letterforms,
generous spacing between the individual
letters, and dynamic strokes particularly in
the headline fonts, the typeface is as legible
as it is unique and ties in beautifully with
the rest of our branding.
HOLCIM HEADLINE
LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ
It is recommended to use the copy text with
abcdefghijklmnopqrstuvwxyz
a line spacing of 130%. Headlines, depend-
ing on their size, should be set at 110% or
100%.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
HOLCIM BOLD
abcdefghijklmnopqrstuvwxyz
HOLCIM REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
HOLCIM ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
17 HOLCIM | Brand Basics — July 2022 abcdefghijklmnopqrstuvwxyz
FONT ARIAL
ARIAL BLACK
ABCDEFGHIJKLMNOPQRSTUVWXYZ
If it is not possible to use the Holcim type-
abcdefghijklmnopqrstuvwxyz
face, e.g. in electronic media or office
applications, the fallback font is Arial. Please
make sure to use the same font weight as in
the Holcim typeface. ARIAL BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ARIAL REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ARIAL LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
BUILDING BUILDING
PROGRESS PROGRESS
With our new toolbox of our custom
type and colors you can create flexible
layouts and structure text and infor-
mation.