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M650 Introduction
M650 Introduction
Management
Introduction to
M650
Marketing – What is it?
Why study Marketing?
- Name
- Work Experience
- Undergraduate degree
- MBA Focus & Career Aspirations
- Something Memorable
The discipline of marketing
What is strategy?
Marketing Strategy Relies On:
Data-driven insights
Consumer behavior analysis
Market & Competitive Analysis
The students will learn how to use marketing principles to make better
decisions, from high level strategic decisions to more granular, tactical ones
centered on the effective deployment of the marketing mix elements.
The course will be taught using cases, lectures, and a major field project which
has student teams working with companies.
M650 Course
Description
The purpose of this course is to explore practical applications of marketing
concepts in business situations.
This course is taught primarily through the casemethod but might also include
readings, lectures, videos, and workshops.
M650 Learning
Outcomes
The course will help you to:
1) understand the application of basic marketing concepts;
2) develop basic skills in marketing analysis, decision and strategy formulation;
3) test your skills in communicating analysis, conclusions, and
recommendations; and
4) understand the environmental, global, and ethical dimensions of marketing
decision making given the dynamics of business markets and customer need
TOTAL: 100%
PARTICIPATION
25% of total grade
10% Case Lead 10% Case Discussion 5% Evaluating
Role: Role:
Facilitate Discussion Play a key role in the discussion
Ask Questions Ask questions
Challenge Opinions Challenge Opinions
CLASS SCHEDULE – SEE
COURSE OUTLINE
Attendance is required
Class
Prepare to discuss your point of view
Expectations
This is a learning environment – it’s ok to make mistakes
Be organized
Ask questions