Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 2

CMNS 220 – online

Formal Proposal Assignment


With a partner, write a 6-8 page formal proposal for your new idea or change to an existing
business.
Include a minimum of three references that inform your topic choice. Research to gain some
background knowledge that justifies the purpose of the new technology, project, product or
service. Cite sources using APA format.
In addition to writing a title page, you must include:

 a cover letter (letter of transmittal),


 table of contents
 executive summary – these three things are the ‘Front Matter’.
The body of the proposal will include an Introduction, a Background section (as relevant),
Proposal section, description of Benefits and a Conclusion. Add a References page for your
APA-formatted sources.
Address the cover letter to Ivana Di Nero, CEO of Acme Capital Corp (or any other relevant
recipient).
The written proposal is due on the day of your presentations or at the latest by Dec 7
midnight; presentations will take place Tuesday Nov 28 and Thursday Nov 30 (last class). 5% of
your final mark is for attending and reviewing your peer’s presentations on both days.
***Please see the grading rubric below***

Formal Proposal Grading Rubric:


Format
Correct formal proposal style: effectively formatted cover letter, title
page, table of contents and relevant sections with correct spacing, font,
bold print, headings, sub-headings, short paragraphs, References page / 15
Executive Summary: reflects proposal’s most important points,
highlights recommendations, uses persuasive, non-technical language
Introduction
Identifies purpose, problem, opportunity to be addressed, provides /5
relevant background info or history of past events, previews main ideas,
identifies scope and data collection methods as needed
Proposal
All relevant details of the proposal are discussed thoroughly without
unnecessary details. Answers who, what, where, why, when, how of the / 10
proposal. Uses facts, statistics where appropriate. Easy-to-read sections.
Persuasive writing style with appeal to emotion, logic, and/or authority.
CMNS 220 – online

Formal tone, avoids jargon. Sources cited effectively using APA.


Benefits and Conclusion
Clear description of specific benefits to investors, company and/or
customers, based on facts, statistics and arguments that cater to the / 10
reader’s needs and interests
Restates main points, presents analysis, draws conclusions
Grammar: Very few grammar errors (word forms, s-v agreement, verb
tenses, singular/plurals, articles, prepositions, comma splices…). / 10
Vocabulary: Word choice is specific, concise and appropriate. Avoids
wordiness. Own words used – no language copied from original sources

Total / 50

You might also like