WEEK 4 – Quarter 3

✓ Information Sources
✓ Indigenous Media
✓ Importance of Indigenous Media

Most Essential Learning Competencies

✓ Compare potential sources of media and information

✓ Differentiate indigenous media from other sources of media
✓ Give the importance of indigenous media and information through spider design

Learning Content

a. Information Sources
a. Different Information Sources
b. Indigenous Media
a. Indigenous People
b. Indigenous Knowledge
c. Indigenous Media and Communication
c. Importance of Indigenous Media
a. Importance of Indigenous Media
b. How to Evaluate Information

1|P age
 Lesson 7: Sources of Information 7
At the end of the lesson, the learners (should be able/are expected to):

• Compare potential sources of media and information

Teaching and Learning Activities

What is the message of the picture?

What is Information Source?

• Is a source of information for somebody, i.e. anything that might inform a person about something
or provide knowledge to somebody.
• Information sources may be observation, people, speeches, documents, picture and many more

Different Sources of Information

1. Indigenous Knowledge - …owned, controlled and managed by indigenous peoples in order

for them to develop and produce culturally appropriate information in the languages
understood by the community by utilizing indigenous materials and resources, reflecting
community needs and interests, visions and aspirations, and independent from vested
interest groups. (Indigenous Media, Freedom of Expression and Right to Information: A S E
A N S c e n a r i o, 2014)

2. Library - a place in which literary, musical, artistic or reference materials (such as books,
manuscripts, recordings or films) are kept or use but not for sale.
Merriam Webster’s 11th Collegiate Dictionary

3. Internet - A global computer network providing a variety of information and communication

facilities consisting of interconnected networks using standardized communication protocols.

4. Mass Media - Technology that is intended to reach a mass audience. It is the primary means
of communication used to reach the vast majority of the general public.

The common platforms for mass media are:

• Newspapers
• Magazines
• Radio
• Television
• Internet

2|P age
 Name: ________________________________ Date: ____________
Section: ______________ Group: _________ Score: ____________

Lesson 7: Information Sources 7

Performance Task

Name of Activity : Types of Sources

Directions : Study the picture then answer the given questions concisely .

OUTPUT

1. When will you refer to the newspaper as the source of information. Given an example
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
2. When will you consider the use of internet over books. Given an example
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
______________________________________________________________________________________
3. When will you consider using indigenous source. Give an example
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________

RUBRICS: Members:
Timeliness – 5pts
Knowledge – 15pts

3|P age
Review Questions

Directions: Select your answer on the pool of words

Information sources internet Library mass media Indigenous Media
1. a place in which literary, musical, artistic or reference materials
2. Is a source of information for somebody, i.e. anything that might inform a person about something
or provide knowledge to somebody
3. owned, controlled and managed by indigenous peoples in order for them to develop and produce
culturally appropriate information in the languages understood by the community
4. Technology that is intended to reach a mass audience
5. A global computer network providing a variety of information and communication facilities
consisting of interconnected networks using standardized communication protocols

4|P age
 Lesson 8: Indigenous Media 8
At the end of the lesson, the learners (should be able/are expected to):

✓ Differentiate indigenous media from other sources of media

Teaching and Learning Activities

The learners will watch a short video clip “Living Asia Channel.
Guide Questions:

1. What is indigenous and indigenous people?

Indigenous refers to native; local; originating or produced naturally in a particular region.

Knowledge that is unique to a given culture or society refers to Indigenous knowledge (IK). IK contrasts
with the international knowledge system generated by universities, research institutions and private
firms. (Warren 1991).
Indigenous communication refers to transmission of information through local channels or forms. It is
a means by which culture is preserved, handed down, and adapted.

Indigenous media and information refer to the original information created by a local group of people.
This also refers to content about indigenous peoples that may be distributed through dominant forms of
media or through forms of communication unique to their people group

5|P age
 Name: ________________________________ Date: ____________
Section: ______________ Group: _________ Score: ____________

Lesson 8: Indigenous Media 8

Performance Task

Name of Activity : iCompareMo!

Directions : Create graphic organizer that will cite the similarities and differences of
indigenous media to the more common sources of information
OUTPUT

RUBRICS: Members:
Timeliness – 5pts
Organization of Idea - 15pts
Creativity – 10pts

6|P age
Review Questions

Directions: Fill in the missing words/phrase of words in each statement.

1. Indigenous refers to __________
2. Knowledge that is unique to a given culture or society refers to ___________________.
3. _________________ refers to transmission of information through local channels or forms
4. IK contrasts with the ______________ system generated by universities, 5. _______________ and private firms

7|P age
 Lesson 9: Importance of Indigenous Media 9
At the end of the lesson, the learners (should be able/are expected to):

✓ Give the importance of indigenous media and information through spider design
Teaching and Learning Activities

Empowering the Indigenous People through

Social Enterprise
What is the importance of indigenous media in
sustaining the culture?

The following are the importance of indigenous

media and information.

• Indigenous media and information are highly

credible because they are near the source and
are seldom circulated for profit.

• Indigenous media are channels for change, education, and development because of its direct access to local
channels. IK has its own characteristics making it easy to distinguish among other sources such as: oral tradition
of communication, store information in memories, information exchange is face-to-face, and information are contain
within the border of the community

Evaluating Information

8|P age
 Name: ________________________________ Date: ____________
Section: ______________ Group: _________ Score: ____________

Lesson 9: Importance of Indigenous Media 9

Performance Task

Name of Activity : Spider Design

Directions : Create a spider web diagram showing the importance of indigenous media and
information to the community
OUTPUT

RUBRICS: Members:
Timeliness – 5pts
Organization of Idea - 15pts
Creativity – 10pts

9|P age