Nurul Azizah

2006593735
Academic Writing B

Article 1
Carey, R. M., & Markus, H. R. (2016). Understanding consumer psychology in working-class
contexts. Journal of Consumer Psychology, 26(4), 568-582.
https://doi.org/10.1016/j.jcps.2016.08.004
Summary:
This article attempts to explain the influence of working-class culture on American consumers,
focusing on how the ideas and practices of American working-class culture can differ from the
middle-class culture in the United States, which is often the standard in social research. Using a
literature review method that includes survey findings, this research specifically examines how the
reality of the working class can affect the psychological processes of self-construction, cognition,
emotions, and motivation, and then demonstrates how these processes, in turn, influence one of
the most important aspects of consumer behavior. The results obtained from this research indicate
that freedom of choice and independence are functions of cultural context that provide
opportunities to develop preferences and act based on those preferences.
Impression:
The explanation provided in this article is quite comprehensive, involving over twenty scholarly
sources that delve into the various aspects seen in consumers belonging to the working-class. For
instance, it reviews the psychological aspects of the working class in the context of American
culture, the role of normative institutions and legal policies, as well as aspects of identity, self,
cognition, and emotions, each explaining the comparative psychological processes between the
working-class and middle-class in society. For instance, in terms of empathy, working-class
individuals tend to exhibit a higher degree of empathy towards the emotions of others. This
comparison explicitly demonstrates differences between the two levels influenced by the socio-
cultural aspects of the United States.
Critics:
The comparison of levels or strata presented in this article provides some insight into the formation
of psychological processes in the working class. However, it would be more comprehensive and
in-depth to include qualitative methods such as in-depth interviews or focus group discussions
(FGDs) with the working class. Additionally, the use of the Ecology of Meaning communication
theory could be added to understand the perception of American workers regarding the meaning
of the media exposure they receive. This would not only provide insights into consumer
psychology among the working class but also offer valuable input into their psychological
processes.
Article 2
Wang, Y. (2022). Residential mobility or mobile residentiality? Exploring the effects of place
stability and variety in consumer psychology. Journal of Consumer Psychology, 32(3),
537-540. https://doi.org/10.1002/jcpy.1311
Summary:
This article explores the impact of place stability and diversity on consumer self and identity, social
relationships, and networks, as well as personal and societal well-being. The primary focus of this
research is on "residence," assuming a desire to establish a stable place of residence. The research
agenda attempts to explore the desire for stability versus variation in the choice of residence. It
also seeks to examine how this motivation affects consumer psychology, from product and brand
choices to usage and disposal. The results obtained from the literature review conducted by the
author suggest that mobile residences make individuals feel more secure about their identity and
their feelings toward themselves, including their consumption activities. Based on this article,
those who like to move residences frequently ultimately have a stronger sense of connection to the
global community and a stronger global identity. As a result, those who live a more nomadic
lifestyle contribute more to global goals than local ones.
Impression:
The topic of this research, in my opinion, is quite unique as it explores how a nomadic lifestyle
can have what I consider to be largely positive effects. It's a relatively rare area of study in
consumer psychology, in my view. This article, in my opinion, effectively explains both the
positive and negative findings for those engaged in mobile residential living. Moreover, the
research also examines the influence of digitalization on the psychological well-being of these
individuals. For instance, it's mentioned that individuals who live a nomadic lifestyle might
experience anxiety, loneliness, and sadness, especially if they go through it during childhood or
adolescence.
Critics:
The limited use of reference sources in this article, in my view, makes the overall findings less
reliable, and it fails to clearly and succinctly explain the results obtained. Approximately eight
reference articles used cannot fully explain why changing one's place of residence has such a
significant psychological impact on individuals, and the psychological aspects affected by this
activity are not explored in depth. Additionally, the data collection and analysis methods used are
not adequately explained, making it difficult for readers to fully trust or draw conclusions from
this article alone. Comparing it with other articles on the same topic is necessary. External aspects
of the housing environment, such as rapid turnover of residents in a short period, could also be a
valuable area of research to understand the psychological impact.
Article 3
Pham, M. T. (2013). The seven sins of consumer psychology. Journal of consumer psychology,
23(4), 411-423. https://doi.org/10.1016/j.jcps.2013.07.004
Summary:
This article discusses the errors that have led the field of consumer psychology to be perceived as
less successful and less impactful for external stakeholders. Among the sins of consumer
psychology are: 1) narrow scope, 2) narrow lenses, 3) narrow epistemology, 4) disregard for
content, 5) overgeneralization, 6) research by convenience, and 7) confusing theories of studies
with studies of theories. The article also explains ways to prevent these errors from persisting,
including expanding the scope of consumer psychology, embracing a range of theories and
perspectives that can be linked to consumer psychology, and paying more attention to the
psychological aspects of consumer behavior and the underlying psychological processes.
Impression:
The topic discussed is interesting and quite relevant to my field of expertise, which is related to
consumer analysis. What's fascinating to me is the opportunity to uncover aspects that may have
escaped my knowledge and perspective when reading articles or journals related to consumer
psychology. Some points mentioned in the journal, I even encountered in my consumer analysis
coursework, such as overgeneralization. The recommendations provided at the end of the article
also enhance the readers' knowledge and are highly helpful for implementation.
Critics:
The addition of examples for each point would enhance the readers' understanding of each error,
and this aspect seems to have been overlooked by the author. Another valuable addition could be
a comparison with similar articles and suggestions for in-depth research for researchers in this
field.

Article 4
Schmitt, B. (2012). The consumer psychology of brands. Journal of consumer Psychology, 22(1),
7-17. https://doi.org/10.1016/j.jcps.2011.09.005
Summary:
This article presents a consumer-psychology model of brands that integrates empirical studies and
individual constructs (such as brand categorization, brand affect, brand personality, brand
symbolism and brand attachment, among others) into a comprehensive framework. The model
distinguishes three levels of consumer engagement (object-centered, self-centered and social) and
five processes (identifying, experiencing, integrating, signifying and connecting). Pertinent
psychological constructs and empirical findings are presented for the constructs within each
process. The article concludes with research ideas to test the model using both standard and
consumer-neuroscience methods
Impression:
The explanation of how brands are deeply understood in relation to consumer psychology makes
this article comprehensive as a reference. The division into four aspects that are studied begins
with the aspects of identifying, experiencing, integrating, signifying, and connecting. The model
presented here is developed primarily for an academic audience, summarizing and integrating
existing constructs and findings with the intention of stimulating more systematic future research.
By highlighting the key psychological factors underlying brand effects to practitioners, the model
can also serve as a bridge from theory to business practice and inspire managers to create
functionally useful, psychologically meaningful, and culturally relevant brands.
Critics:
The data collection technique, which relies solely on literature review and lacks explicit
explanations of methodology along with data analysis methods that aren't clearly defined, are
shortcomings of this article. The article would be more comprehensive, and its explanations would
be sharper if it utilized a combined method, incorporating both qualitative and quantitative
approaches, to explore consumers' experiences with brands. Internal and external factors
influencing brands could also be better explained by applying specific theories.

Article 5
Schmitt, B., Brakus, J. J., & Zarantonello, L. (2015). From experiential psychology to consumer
experience. Journal of Consumer Psychology, 25(1), 166- 171.
https://doi.org/10.1016/j.jcps.2014.09.001
Summary:
This article attempts to compare and understand how consumer psychology works in relation to
experiential purchases versus material purchases. The author seeks to delve deeper into what
consumers consider more valuable, whether it's experiences or material possessions. By using a
data collection method involving a literature review of over twenty reference sources, the findings
of this research suggest that for consumerist societies, a good life is not about acquiring "material"
or "experiences." It's about shopping and enjoying the beach, in other words, the most crucial
aspect when purchasing something, be it "material" or "experiential," is the feeling of happiness
derived from that purchase.
Impression:
The conclusion presented in this journal is quite interesting to me because it ultimately combines
the goal of comparing experiential purchases with material purchases with the perceived impact
of engaging in both. The use of analogies in this article also makes it easier for readers to grasp
the research's intention. In brief, this article provides easily understandable explanations and offers
a new understanding.
Critics:
As a scholarly article, this writing lacks an explanation of the methods used to draw conclusions,
does not provide a clear explanation of the database used, and does not reference other research
results on the same topic. Moreover, a combined method involving both qualitative and
quantitative approaches is needed to draw more valid and representative conclusions when
comparing the two elements.