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Angels Burger Case Study
Angels Burger Case Study
A Case Study
Presented to
by:
ALMAREZ, DAISY
CABRAL, ELAINE
DAYUJA, ELMER
GALINDEZ, JULINA
MATINING, NIKKA
RIOS, JENALYN
is meticulously chosen for its potential not only to elevate brand recognition within
the local community but also to rectify operational inefficiencies, thereby ensuring
sustained success.
opposition of short-term financial strains and the imperative for long-term brand
and operational bottlenecks emerge as the linchpins of the issues at hand. Applying
theories and models, it becomes evident that embracing targeted local marketing
strategies, coupled with operational efficiency enhancements, is paramount. Rigorous
subsequent recommendations.
Implementation
Pros:
1. Low Time for Implementation (6 months): Swift implementation allows for quicker
market penetration.
Cons:
1. Potential Limited Reach: Local focus may limit the brand's exposure beyond
Bongabong.
2. Dependence on Local Variables: Success hinges on the responsiveness of the local
market.
2. Operational Optimization
Pros:
operational processes.
2. Moderate Tangible Costs Investments are balanced against the anticipated long-term
operational benefits.
sustainability goals.
Cons:
disruptions.
Pros:
loyalty.
satisfaction.
Cons:
1. Potential Limited Reach: Focused efforts may not resonate with all customer
segments.
interplay of factors and tailor the chosen strategy to Angels Burger's unique context in
intricacies of the local market dynamics are considered, and contingency plans are
theories emphasizing not only local responsiveness but also the symbiotic relationship
Implementation Timeline
timeline, recognizing the need for a phased approach to balance efficiency and
effectiveness.
1.2. Formulate detailed plans for the local marketing initiative, operational
2.1. Launch targeted local marketing campaigns, utilizing both digital and
traditional channels.
2.2. Collaborate with local influencers and community leaders to amplify the
brand's presence.
2.3. Monitor and analyze the initial response, making real-time adjustments as
needed.
minimize disruptions.
4.1. Continuously assess the impact of both the local marketing initiative and
operational optimizations.
overarching goals.
preferences.
implemented strategies.
lessons learned.
the local marketing initiative with the longer-term impacts of operational optimization
VI. References
https://sugbo.ph/2022/success-story-angels-burger/
James Ryan Jonas (2018). How to Franchise: Angel's Burger. Retrieved from:
https://www.pinoymoneytalk.com/how-to-franchise-angels-burger/
Aivee B. Tolentino, Exequiel Valdez and Prof. Joan Arlanza, MARKETING MIX OF
https://www.researchgate.net/publication/350152472
expectations