Exercice 3
Exercice 3
Sources: www.ipsos.com
■ Present in 87 countries
- No. 1 in Canada;
- No. 2 in France and China;
- No. 3 in the UK and Brazil;
- No. 4 in Japan, USA, Germany,
Australia, Italy.
■ Ipsos' overall strategy is to be the owner of the data collected as well as the production
platforms [...]. As a result, the level of subcontracting is low in this area. It is more important when
Ipsos considers that the service is not directly strategic for its activity and when the external offer
is of real interest at a good price and with a good level of efficiency. This will be the case, for
example, for all types of IT infrastructures [...] and software [...].
QUESTIONS: