Professional Documents
Culture Documents
Simon TheoreticalPerspectivePolitical 1984
Simon TheoreticalPerspectivePolitical 1984
JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide
range of content in a trusted digital archive. We use information technology and tools to increase productivity and
facilitate new forms of scholarship. For more information about JSTOR, please contact [email protected].
Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at
https://about.jstor.org/terms
Palgrave Macmillan Journals is collaborating with JSTOR to digitize, preserve and extend access
to Journal of International Business Studies
JEFFREY D. SIMON
The Rand Corporation
Abstract. One of the fastest growing areas of research in international business has been
political risk assessment. Concerned primarily with the identification, analysis, and manage-
ment of sociopolitical and governmental restraints on foreign investment, the discipline has
flourished in the wake of the international turmoil of recent years. An integral stage in the
development of any new field is the establishment of a theoretical base upon which further
research can build. This paper thus addresses itself to theoretical and conceptual issues in
political risk assessment, focusing on the interrelationship of strategies, goals, and capabili-
ties of key actors, as well as the impact of different environments on the formation of political
risk. In order to demonstrate the feasibility of the approach set forth in this paper, political risk
in the Republic of South Africa is examined.
INTRODUCTION
* Instability in foreign political and social systems, changing power structures in
international relations, and growing demands by host countries for a greater
control over the operations of multinational enterprises (MNEs) have all brought
into question the traditional ways of assessing foreign investment opportunities.
Market surveys, cash flow and foreign exchange analyses, econometrics, and
theories of comparative advantage are not designed to forecast major political
and social upheavals such as occurred in Nicaragua and Iran at the end of the
1970s. Nor are they conducive to tracking the less catastrophic, but equally
threatening situations that MNEs face in host countries, including labor strife,
changes in local content rules, discriminatory taxes, and restrictions on the
repatriation of profits, capital, dividends, and interest.
Political risk assessment has thus become one of the fastest growing sectors in
international business studies. Concerned with the identification, analysis, man-
agement, and reduction of sociopolitical risks to foreign investment, the new
discipline has flourished as articles appear in journals and magazines, as confer-
ences and professional associations are formed, and as risk assessment posi-
tions are created in corporations. With each additional international crisis, the
demand for risk analyses proliferates, even though no one as of yet has
established a proven track record for forecasting such developments.
Within this atmosphere of increased pressure for applied results, it is not
surprising that theoretical concerns have laid dormant. Without theory, each new
risk situation tends to be viewed as unique to the particular country involved, and
no attempt is made to identify recurring patterns and trends across nations.
Because host countries are part of an interdependent international and global
system, in-depth country analyses often miss some of the key determinants of
political risk.
The purpose of this article is thus to lay the foundation for understanding the
complexities of the political and social environments within which the MNE must
operate. After discussing the major obstacles to the development of theory in
political risk, the article will focus on the impact that different environments can
have upon the formation of risk, as well as the interrelationship of key actors in the
process. Finally, in order to demonstrate how the perspective set forth in this
article can be used to analyze an individual country situation, political risk in the
Republic of South Africa will be explored.
*Jeffrey D. Simon is a consultant with The Rand Corporation in Santa Monica, California. He has written
extensively in the field of political risk analysis and is currently writing a book on political risk.
This article is based on a paper presented at the 63rd Annual Meeting (Pacific Division), American
Association for the Advancement of Science, Santa Barbara, 21 June 1982.
The author would like to thank the anonymous referees for their valuable comments.
relationships, with the host government as the major actor and the MNE as the pri- PRE-THEORY OF
POLITICAL RISK
mary target. One theory is based on the notion that issues such as national
interest, national sovereignty, and national identity are the motivating factors
behind host government restrictions on foreign business activity.4 Another, based
indirectly on Gurr's theory of relative deprivation,5 points to a high level of national
frustration as the key determinant of expropriations, with the host government
using the MNE as a scapegoat for the country's problems.6 A third links type of
government with propensity for radical political change, with newly independent
states viewed as the ones most likely to experience such change, while demo-
cratic systems are perceived to be the least likely.7
This emphasis on the influence and actions of host governments is the mirror
image of the once popular notion of the omnipotent multinational enterprise
penetrating a host country to the advantage of the corporation and to the
detriment of the society. Just as the latter view was an exaggeration of the power
of the MNE in relation to the host government, so too the theories that focus
exclusively on the host government as the initiator of political risk are a mispercep-
tion of the role of the state in the political risk process. While the host government
may be the most important actor in terms of capabilities to inflict risk upon a
foreign company, it is not the only one, and to concentrate on the host govern-
ment-to-MNE flow of risk ignores a whole range of other relationships. As one
observer has noted, other factors, such as the vested interests of local business
groups, the activities of opposition forces, and so on, can all be important sources
of political risk.8 Furthermore, when a MNE enters a foreign market, it enters more
than just the host country's political, social, and economic environment. The MNE
becomes part of the international and global environments within which both the
host and home countries must operate.
A foreign company, therefore, must not only assess the power structures within
the host country to determine where the political and social pressure points are
and how they are likely to evolve, but must also take into account the role of the
host and home countries in the international arena, in order to determine the
potential for external actors to affect the operations of the company. It is this web
of direct and indirect relationships that needs to be explicitly acknowledged
before even a pre-theory of political risk can be established. Attention needs to
shift from the host government-to-MNE flow of risk to a more encompassing
framework that places the MNE in the context of the different environments that
exist.
One recent work that attempts to move beyond the government-to-MNE model is
Gladwin and Walter's research on conflict management.9 Working under the
assumption that it "is not conflict itself that is dangerous, but rather its misman-
agement," Gladwin and Walter adapt a conflict behavior framework developed
earlier by Thomas,10 and use it to identify the strategies that a MNE should utilize
under different situations. Based on the case studies of 5 large multinationals,
Gladwin and Walter identify the appropriate corporate responses to various
contingencies, including terrorism, human rights issues, labor disputes, and
environmental problems. The recommended strategies are not based on whether
the situation is of a terrorist or environmental nature, but rather on what the
outcome stakes, relative power, interest interdependence, and relationship qual-
ity are for the MNE in relation to its adversary. Thus, for example, when the relative
power and stakes are high and interest interdependence and relationship quality
are negative, Gladwin and Walter advise a "competitive" (uncooperative and
assertive) strategy. When the stakes and power are relatively low, and when
interest interdependence and relations are negative, the situation calls for an
"avoidance" (unassertive and uncooperative) strategy. The 3 other basic types of
strategies identified are accommodative (cooperative and unassertive), collabora-
MNE
Although certain types of political risk will occur no matter where the MNE has its
investment (for example, home and host country taxation policies), in several
cases the exact nature of the risk will depend upon the intent and capabilities of
key actors to shape events. This, in turn, will depend upon certain characteristics
of the host country. Two of the more important ones are the stage of economic
development, and the degree of openness in its sociopolitical system.
Industrialized and developing countries will differ in their overall orientation
towards foreign business. A suspicion of MNEs as potentially exploitative entities
is not as prevalent in the industrialized societies as in the developing countries. In
FIGURE 2
I. DIRECT-INTERNAL
Host government-to-MNE Nationalization, expropriation, indigenization, import/
export regulations, restrictions on remittances,
environmental standards, local content rules, price and
wage controls, licensing regulations, requirements for
technology transfer, breach of contract, devaluations,
inflation, recession
It. DIRECT-EXTERNAL
Home government-to-MNE Taxation policy, restrictions on MNE overseas
operations, restrictions on technology transfer, fines for
illegal payments to host government officials
III. INDIRECT-INTERNAL
Host society-to-host Civil war, revolution, guerrilla war, protests, riots,
government-to-MNE demonstrations, election of anti-business politicians,
pressure on government to restrict foreign business
IV. INDIRECT-EXTERNAL
Home government-to-host Deterioration in relations, economic sanctions,
government-to-MNE reciprocity/retaliation
The most serious indirect external risk facing MNEs in developing countries,
whether they be open or closed systems, stems from the problem of mounting
external debt, and its effect on both the host country's economy and the stability
C-
0
- FIGURE 3
o
Industrialized Developi
CD
CO
Cl Home government
Host government Local cont
licensing, l
taxation
price controls, policies
venture p
taxation
0o cD transfer an
(.)
(3" .
Adverse Regional
legal and
rulings global
regulation
CD
C3 organizations' monit
MNE operations
Negative media I
Strikes, pr
reports
negative p
(D
Adverse le
CD
0
Negative m
O0 -
4o
Bureaucratic delays Intra-gover
Host-home and
country
disputes
procedures
General st
Elections, Bilateral/multilateral
public pressure for
environmental controls
agreements Local busi
detrime
a)
subsidies,
C_
Global
Local business economic
pressure for de
subsidies, favorable treatment
Coups, radical regime change, Deteriorating host-home Coups, radical regime change, N
7C)
leadership struggles relations leadership struggles
a)
cn
A
Revolution, guerrilla war, riots International economic Revolution, guerrilla war, riots t
sanctions/boycott m
0)
0
C
International protests R
o C
CD
(P)
o
5-
CO
cn
(D
U)
CD
0
CO
aO
4c-
CA)
It can thus be seen that MNEs are exposed to a number of political risks
originating from a variety of sources. Identifying who the key actors are and how
their interactions can result in various types of risk in different types of countries
can help to isolate the early warning signs of stress. Discussion will now turn to
how the perspective set forth above can be applied to an individual country
situation.
POLITICAL RISK One of the main functions of political risk assessment is to determine when and
IN SOUTH how non-economic factors can affect the foreign investment climate in a particular
AFRICA: A country. The attractiveness of a foreign market can often be negated by the
QUALITATIVE realities of the political and social situation. This is the dilemma currently facing
APPL IONF MNEs with respect to investments in the Republic of South Africa. As a resource-
FRAMEWORK abundant and industrialized nation, South Africa offers foreign companies im-
mense opportunities in terms of growth, profits, market potential, and trade.
However, internal and international tension caused by Pretoria's policy of apart-
0
o
C
3
-(I
r-
FIGURE 4
0)
Political Risk in South Africa
() cn
02 Internal Externa
CO
42,
0) MNE demonstrations, protests f
Co
0
p
00
p
S
International activist P
groups-to-MNE
U.S. media-to-U.S. N
society-to-MNE a
0 p
Global economic D
0 development-to-South f
Africa-to-MNE g
:,
()
:3
c3 cl
r--
00
co
_.
CD
(CD
c
(S
A more serious risk to foreign companies stems from the growing strength of the
black trade union movement. The recently legalized unions already have approxi-
mately 200,000 members and have been active in several strikes,35 including a
general one called during the Fall of 1984. The largest of these unions is the
Federation of South Africa Trade Unions (FOSATU), and their struggle for
bargaining power will continue to intensify during the 1980s. Strikes, demonstra-
tions, and protests are some of the direct threats that this movement will pose for
MNEs. Since a closed political system has little tolerance for dissension, the
potential for such activity to become violent is high. Labor disputes have already
become violent, as indicated by the 1982 riots by black gold miners over pay
scales. Resistance by the government to the black trade union movement could
very well be the catalyst for widespread turmoil. As one observer notes:
... without [black] trade unions industrial peace is not possible, without industrial peace there
will be little investment, particularly from abroad, without investment there will be no growth,
and without growth there will be massive black unemployment, disruption, and ultimately chaos
and violence.36
Indirect external risks also relate to the host government's relationship with other
actors in the home, international, and global environments. As pointed out above,
the Reagan Administration's policy of constructive engagement has improved
U.S.-South Africa relations, although home societal and media groups will con-
tinue to put pressure on Washington to change its policy towards South Africa.
The closed nature of the South African system has also propelled regional actors
to apply military and economic pressure on Pretoria to abolish its apartheid
policies. Recent efforts included an unsuccessful effort to block an IMF loan to
Pretoria. However, the economic independence and military superiority of South
Africa will protect MNEs from the effects of sporadic border skirmishes or threats
of economic sanctions. As Black African nations reduce their dependence on
South Africa and begin to cooperate more with each other, however, economic
sanctions may become a more realistic threat.
More serious indirect external risks will arise from the eventual independence of
Namibia. The accession to power in a neighboring country of a black-ruled
majority government will bring with it the potential for the spread of black
nationalist sentiments to South Africa, and a subsequent rise in anti-foreign
business attitudes among the black population. Furthermore, since most of the
attention today in southern Africa is on the Namibian issue, once it is settled the
major focus of black African nations will shift to the domestic policies of Pretoria.
Foreign firms will therefore come under increasing attack for participating in a
racially segregated society.
As a closed-industrialized country, then, South Africa follows part of the pattern of
political risk anticipated by the theoretical framework. Direct internal risks include
terrorist attacks and potential host government restrictions on remittances.
Violent protests aimed directly at MNEs, however, are at a minimum due to the for-
eign business community's support for political reform. Indirect internal risks
include potential leadership struggles, as well as societal instability, such as
guerrilla warfare, violent protests by the black majority, and nationwide strikes by
black trade unions. However, the prediction that revolution would be likely in a
closed-industrialized country has to be modified to take into account the capabili-
ties of the host government to contain such activity, as well as the disunity in
potential revolutionary movements.
In terms of direct external risks, it was proposed that public pressure for
disinvestment from home and international organizations would be high for MNEs
operating in closed-industrialized countries. This was the case for South Africa.
However, the expectation that the direct risk of home government restrictions on
MNE operations, as well as the indirect risk of deteriorating host-home relations,
would also be high in a closed society needs to be modified to account for
changing foreign policy orientations of the home government. Finally, the effect of
global economic developments on political risk deviated from the pattern pre-
dicted due to South Africa's unique characteristic of being an industrialized
country that depends upon one commodity for a significant percentage of its
foreign exchange earnings. In this realm, South African risks resembled those
found in developing countries where fluctuation in commodity prices can cause
serious problems for both the host government and for foreign firms.
1. Franklin R. Root, "U.S. Business Abroad and Political Risks," MSU Business Topics, Winter 1968, FOOTNOTES
pp. 73-80; Robert B. Stobaugh, "How to Analyze Foreign Investment Climates," Harvard Business
Review, September-October 1969, pp. 100-108; Stefan H. Robock, "Political Risk: Identification and
Assessment," Columbia Journal of World Business, July-August 1971, pp. 6-20; Jean Boddewyn and
Etieme Cracco, "The Political Game in World Business," Columbia Journal of World Business,
January-February 1972, pp. 45-56; Robert T. Green, "Political Structures as a Predictor of Radical
Political Change," Columbia Journal of World Business, Spring 1974, pp. 28-36; Harold J. Knudsen,
"Explaining the National Propensity to Expropriate: An Ecological Approach," Journal of International
Business Studies, Spring 1974, pp. 51-71; Antoine W. Van Agtmael, "How Business Has Dealt With
Political Risk," Financial Executive, January 1976, pp. 26-30; Stephen J. Kobrin, "When Does Political
Instability Result in Increased Investment Risk," Columbia Journal of World Business, Fall 1978, pp.
113-122.
For a thorough review of the literature on political risk, see Jeffrey D. Simon, "Political Risk
Assessment: Past Trends and Future Prospects," Columbia Journal of World Business, Fall 1982, pp.
62-71.
2. The New York Times and The Times of London have been used to monitor intra- and international
stress situations. See Charles A. McClelland, "D-Files for Monitoring and Forecasting Threats and
Problems Abroad" (Los Angeles: University of Southern California, January 1978), 28 pp.; and Jeffrey
D. Simon, "The Advantages of the Dangers Files Over WEIS as a Crisis Warning System: Some
Preliminary Findings," CWSS Pre-Technical Report #1 (Los Angeles: University of Southern California,
July 1978), 35 pp.
3. Joseph La Palombara, "Assessing the Political Environment for Business: A New Role for Political
Scientists?" PS, Spring 1982, p. 186.
4. Boddewyn and Cracco, "The Political Game in World Business."
5. Gurr argues that as the gap between a societal group's value expectations and its value
capabilities widens, the potential for revolutionary behavior increases. See Ted Robert Gurr, "A Causal
Model of Civil Strife: A Comparative Analysis Using New Indices," American Political Science Review
62 (1968), pp. 1104-1124, and Why Men Rebel (Princeton: Princeton University Press, 1979).
6. Knudsen, "Explaining the National Propensity to Expropriate."
7. Green, "Political Structures as a Predictor of Radical Political Change."
8. Robock, "Political Risk."
9. Thomas N. Gladwin and Ingo Walter, Multinationals Under Fire: Lessons in the Management of
Conflict (New York: John Wiley & Sons, 1980).
10. Kenneth W. Thomas, "Conflict and Conflict Management," in Handbook of Industrial and
Organizational Psychology (Chicago: Rand McNally, 1976), pp. 889-935.
11. See, for example, Graham T. Allison, Essence of Decision: Explaining the Cuban Missile Crisis
(Boston: Little, Brown and Company, 1971); and Ole R. Holsti, "The Belief System and National
Images: A Case Study," Journal of Conflict Resolution 6 (1972), pp. 244-252, also in International
Politics and Foreign Policy, rev. ed., edited by James N. Rosenau (New York: The Free Press, 1969),
pp. 543-550.
12. Ashok K. Chatterjee, Foreign Direct Investment and Political Risk: A Weak Signal Perspective
(New York: New York University, Ph.D. dissertation, 1982).
13. See, for example, Ivo K. Feierabend and Rosalind L. Feierabend, "Aggressive Behaviors within