Multi-stakeholder Public-Private-Youth Partnership platform,

incubated by UNICEF, with the common goal to enable India's young

people and connect them to aspirational socio-economic opportunities,
and engage them as active change-makers
YuWaah has reached 74+ million
young people by:
Leading by listening to and amplifying the needs and aspirations of young people.

Identifying and scaling up diverse solutions that can help all young people from across the country to
find suitable opportunities and reshape the world around them as changemakers.

Mainstreaming youth-centred actions by mobilising unique partnership opportunities with stakeholders

such as Government agencies, United Nations (UN) agencies, industry aggregators, foundations, private
sector, civil society organizations, and academia.

Our Strategic Priorities

Economic Opportunities
JOBS / APPRENTICESHIP
and ENTREPRENEURSHIP

Skilling and
Learning
Opportunities
21ST CENTURY SKILLS
and CAREER
Every Young GUIDANCE
Person

Social Impact Opportunities

YOUTH INNOVATIONS and
CIVIC ENGAGEMENT

Our Vision 2030

Build pathways for 100 million young people to aspirational economic opportunities.

Facilitate 200 million young people to gain relevant skills aligned with the future of
work and lead productive lives.

Partner with 300 million young people as change-makers and create spaces for
developing their leadership.

“YuWaah - Generation Unlimited Partnership will go a

long way in empowering our youth to acquire skills to
enhance their creativity and potential to build the New
India of the 21st century. I am sure that this partnership
will make our youth the harbingers of social change.
Best wishes for all success of the ‘YuWaah’ - Generation
Unlimited partnership.”
Honourable Prime Minister of India,
Shri Narendra Modi (2019)
 Creating Impact With
Our Network Of Partners
Nov 2019 - Jan 2024

Young people are provided with job guidance or

onboarded for employment and entrepreneurial
opportunities

11 Mn+
Young people who obtained jobs, apprenticeships,
and entrepreneurial opportunities

185,000+
Young People who availed career guidance

10 Mn+
Young people connected with 21st
century skill-building opportunities

5 Mn+
Young people who participated in
social impact initiatives

46 Mn+
What We Do
How does YuWaah help young people gain relevant skills and guidance?

Young Warrior NXT Education 4.0 India Initiative

Brought together 11 partners, to pilot 15 life skills An initiative between the World Economic Forum’s
programmes over a year to build evidence on Centre for the Fourth Industrial Revolution India,
impactful delivery models reaching ~88,000 youth UNICEF and YuWaah to address learning gaps and
across 12 Indian states. This helped us highlight the make education accessible through technology. A
importance of offline teaching, training of teachers to multi-stakeholder group of over 40 partners
impart life skills and the necessity of in-person nudges functioning in the education sector, including
in self-paced learning to bring about high impact. representatives from different sectors were convened
to identify solutions for Functional Literacy and
Chat-Based Learning Solution (FunDoo) Numeracy, Teacher Capacity Building, School to Work
transition and Connecting the Unconnected. It aimed
An interactive chat-based learning solution for to identify solutions that can be tailored to suit the
21st century skills and career awareness for young target beneficiaries, different sizes of geographies and
people (14-24). Byte-sized, gamified content accessible diverse teaching/learning environments.
through low-bandwidth networks, FunDoo has reached
over 830,000 learners pan-India, scaling globally. Career Guidance
Passport To Earning (P2E) In collaboration with YuWaah, UNICEF and Aasman
Foundation, a career guidance portal with 15 states
GenU’s flagship e-learning platform aiming to launched to provide comprehensive information on
empower young people with the 21st-century skills and education, career, vocational training, entrance
relevant opportunities to be financially independent. exams and scholarships. Serving people aged 13-18
Initiated through the global partnership of UNICEF, years, career guidance portal can facilitate learning
Generation Unlimited, Accenture, and Microsoft and about the eligibility, educational requirements,
supported in India by Capgemini and Unilever, the scholarships, colleges, information about fellowships
initiative aims to work with Government, UN Agencies, in different countries for a career domain in multiple
NGOs, and the Private Sector to deliver long-term regional languages. Additionally, it provides
sustainable skilling for 5 million youth (15-29) in India information on different entry-points to that field and
by 2024, providing them with a world-class learning various growth options in that career domain.
platform, certificate programs, and opportunities.

How does YuWaah partner with young people for social impact?

Youth Innovations Meri LiFE

Deployed digital youth innovation platform, social In collaboration with the Ministry of Environment,
innovation tools, and UPSHIFT programme to Forest & Climate Change, MeriLiFE application and
advance the youth’s social consciousness, develop portal, under MissionLiFE (Lifestyle for Environment),
21st Century and design thinking skills and address was launched on World Environment Day2023 by the
community challenges. Over 32,570+ school teachers Honourable Union Cabinet Minister Shri Bhupender
and 2,69,047+ students have been trained, resulting in Yadav, MoEFCC and MoLE. The portal has witnessed
the generation of 69,930+ youth-led ideas. 27 million reported actions through online and offline
activations, and by engaging young people through
Civic Participation the Meri LiFE mobile application that has now
surpassed 110,000 downloads. Engaged 76 Ministries,
YuWaah collaborates with 40 youth-serving 36 State Governments and Union Territories, UN
organisations who have enabled young people to agencies, and CSO partners facilitating 1.5 million
participate in and/or lead social impact initiatives by reported on-ground events.
promoting constitutional literacy, design thinking,
problem-solving skills, and opportunities to advance #ImPactWithYouth
youth’s active citizenship with these organisations.
YuWaah is facilitating the use of gamified tools to The #ImPactWithYouth video series was launched
nurture capacities of young people to lead in 2023 by YuWaah and UNICEF. It brings together
volunteerism. A 10-hour curriculum by the Capacity global thought leaders and young changemakers to
Building Commission helps them kickstart their exchange ideas on how to create impact not just for,
leadership journey. This is supplemented by but with youth. Through engaging discussions and
‘Samvidhan Live! Be a Jagrik’, which is a 5-week innovative collaborations, the series aims to amplify
programme that helps young people act on their right youth voices and foster inclusive solutions to pressing
to freedom, culture, education, equality, against challenges through intergenerational partnerships.
exploitation, and constitutional remedies.
 Youth-Led Climate Action
Our emphasis lies in empowering youth to cultivate
awareness and essential skills, enabling them to
emerge as resilient agents of change. We strive to
equip them with the tools needed to mitigate and solve
climate-induced challenges, and to transform these
challenges into opportunities. YuWaah’s approach
involves nurturing young minds to serve as catalysts for
change within their communities. We aim to provide
them with access to decision-making spaces, foster
eco-preneurship and innovative opportunities.

How did YuWaah support young people gain economic opportunities?

Strengthening Of National Career Learn to Earn Programme

Services Portal Co-created with Flyvheel Digital Solutions, the
In partnership with the Ministry of Labour and programme seeks to provide youth with information
Employment, YuWaah is strengthening the National on skills for sales and human resources jobs. Flyvheel
Career Service Portal (NCS). Conducted a poll with was selected as a promising solution under YuWaah’s
25,000 young people on the Portal to identify Call for Solution and was provided with funding,
challenges faced by them. The Ministry and YuWaah technical and network support for a year. Through
organised a youth consultation with 70+ young feedback, Flyvheel was able to create a youth-centric
people who shared their opinion about the portal application which has been accessed by 40,000+
directly with the Ministry. YuWaah also conducts a young people to find jobs.
monthly poll for new users. Also, Live Career
Awareness Sessions are organised every week in Employment, Apprenticeships,
collaboration with the Ministry. And Entrepreneurship
YuWaah Step Up-Bano Job Ready Brought together 16 stakeholders of the apprenticeship
ecosystem to make this pathway to employment for
A multi-stakeholder collaboration providing young people and employers. The pilot reached
handholding support to jobseekers in using private 75,000+ young people and 200+ employers across
and government job portals and making them job sectors. The findings of the pilot, along with the
ready. The programme has been initiated and recommendations of working group members have
supported at various partner institutions including been drafted into a policy recommendation paper
the Ministry of Labour and Employment, School of which was launched with the Ministry of Skill
Open Learning, Tech Mahindra Foundation, Centum Development and Entrepreneurship. NSDC and
learning, NIIT foundation, NSDC, CSC, Magic Bus YuWaah also triggered a survey to capture employer
foundation, and IGNOU. and candidate perspective on apprenticeship.

Rozgar Bazar Portal Career Awareness Sessions

YuWaah and the Government of Delhi built the Recognising youth struggle with new job portals,
Rozgar Bazar Portal, which saw 1.3+ million YuWaah initiated ‘Career Awareness Sessions’ with job
registrations and ~15,000 jobs provided in 8 months of portal partners to guide jobseekers, introduce them to
the partnership. Through its thought leadership, the job market journey, and showcase portal’s
YuWaah is also supporting the Government on Rozgar offerings. YuWaah has been conducting these sessions
Bazar 2.0 to enable stronger matching capabilities as with academic institutes like IGNOU, School of Open
well as value added services like upskilling. Learning, and DSEU.

Entrepreneurship Enhancing Young Women’s Participation

Concluded a pulse survey with ~6,700 young people to in the Labour Force
understand their perceptions on entrepreneurship. Working closely with the Ministry of Labour and
YuWaah identified three scalable solutions to enhance Employment, YuWaah is the technical and knowledge
young people’s access to entrepreneurship through its partner for the national level taskforce on female
annual ‘Call for Solutions’ initiative. Salaam Bombay labour force participation which is headed by the
Foundation, LetsEndorse and Bharatiya Yuva Shakti Ministry. Also identified three solutions, through Call
Trust have been identified as solutions that can be for Solutions on increasing women’s participation in
supported with outreach, networking, partnerships, non-traditional jobs. Chambal Media, Pratham
and catalytic funding based on requirements and Education, Magic Bus are the partners who support
eligibility. These solutions provide end-to-end support placing women in automotive, electrician, plumbing
to young entrepreneurs with building capacities, and other non-traditional roles including YouTubers
providing grants/loans and more. and journalists. As a backbone organisation, YuWaah
supports these solutions in outreach, networking,
partnerships, and catalytic funding based on
requirements and eligibility.
Our Principles YOUTH LEADERSHIP PRINCIPLE: Does it
have our youth participating in the
design, roll-out and impact review?

GROWTH PRINCIPLE: Does it help PARTNERS PRINCIPLE: Are we co-creating

grow/contribute to opportunities for our with ecosystem partners effectively while
youth for learning, economic pathways enhancing their capabilities?
and leadership?

INCLUSION PRINCIPLE: Does it include LEARNING PRINCIPLE: Does it advance

the most marginalised and is it designed our ecosystems’ learning of what works
for the diverse realities of young people? and doesn’t work?

ACCOUNTABILITY PRINCIPLE: Do we SCALE PRINCPLE: Does it help build

have measures of accountability of scalable assets that are open & can be
promises that we make to the youth? leveraged by the network?

Keeping young people at the centre in all that we are

especially the most marginalised
Our core mandate is to centre and meaningfully partner with young people across governance, decision
making, advocacy, and initiatives. To facilitate this process, guidelines and an assessment tool have been
created on engaging with young people across the design, mobilisation, and engagement stage. These
guidelines are hinged on the guiding principles of co-creation, inclusion, and safeguarding youth.

An assessment tool exclusively focused on engaging the most marginalised youth supplements the
guidelines on youth centrality. Criteria for the assessment tool are focused on ensuring accessibility for the
participation of most marginalised youth, as well as investing in transformative practices to enable long term
equity.

YuWaah functions as a backbone organisation to empower young people by

organising cross-sector groups of partners to co-create impact at scale in India

Creating public goods Innovate &

Promotion of
- product or tool scale solutions -
products/tools
development catalytic funding,
through partner
including connects, design,
networks
knowledge products youth voices

Help scale
Capable secretariat
promising
supporting mission
organisations
aligned members
and projects

Systems strengthening
Joint Initiatives -
Co-create and through partners –
convene & facilitate,
influence policy capacity building,
learning
and plans technical support,
and collaboration
M&E, communications
 FOUNDING PARTNERS

GOVERNMENT PARTNERS FOUNDATIONS

SOLUTION PARTNERS

PRIVATE SECTOR

MULTILATERALS

CIVIL SOCIETY ORGANISATIONS

"There is a lack of platforms for young people to raise their
voice and concerns. Having grown up in an alternate care
home, I represent their voices and make people aware of
our challenges growing up. Through YuWaah, I want to be
heard and acknowledged about the issues we have faced
and continue to face. I want there to be change and policies
to be reformed keeping in mind the needs of the
underprivileged.”
Sonal, 19 years (Member of YuWaah’s Young People’s Action Team)

How Can You Collaborate?

Offer pro-bono support by mobilising your organisation’s experts in relevant technical
fields to assist implementation and co-creation of solutions at scale

Mobilise and maximise resources available by funding YuWaah platform initiatives,

supporting the YuWaah secretariat, and incubating YuWaah’s solution partners

Support the Public-Private-Youth Partnership model to enable collaboration with

young people leading to equitable and inclusive outcomes

Our Vision 2030 can become a reality if we pool our efforts and partner
with young people at every level. This is where the role of all stakeholders,
including the Government, the private sector, civil society, UN agencies,
media, academia, and young people becomes crucial.
We look forward to your partnerships and innovations to drive impact far
and wide and create stories of change together.

Write to us:
[email protected]