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Q 6. ANOVA is_______________
A. A government body which collects social statistics.
B. The name of a statistical software package.
C. A one-way analysis of variance.
D. A two-way analysis of variance.
Q 7. Which of the following is not one of the seven major parts to the research report?
A. Results B. Abstract C. Method D. Footnotes
Q 8. In SPSS, what is the "Data Viewer"?
A. A table summarizing the frequencies of data for one variable
B. A spreadsheet into which data can be entered
C. A dialog box that allows you to choose a statistical test
D. A screen in which variables can be defined and labeled
Q 10. A feature that displays only the data in column (s) according to specified criteria
A. Formula B. Sorting C. Filtering D. Pivot
Q 13. How many sheets are there, by default, when we create a new Excel file?
A. 1 B. 3 C. 5 D. 10
Q 15. What type of chart is useful for showing trends or changes over time?
A. Pie Chart B. Column Chart C. Line Chart D. Dot Graph
Answer Key
1 C, 2 D , 3 A, 4 D, 5 D, 6 C, 7 D, 8 B, 9 B, 10 C, 11 B, 12 B,
13 B, 14 B, 15 C
Q 9. ……………… is concerned with discovering and testing certain variables with respect to
their association or disassociation
A. Exploratory B. Descriptive C. Diagnostic D. Descriptive and diagnostic
Q 10. One of the terms given below is defined as a bundle of meanings or characteristics
associated with certain events, objects, conditions, situations, and the like
A. Construct B. Definition C. Concept D. Variable
Answer Key
1 D , 2 B , 3 B, 4 C, 5 C, 6 C, 7 C, 8 B, 9 C, 10 C , 11 B, 12 C, 13 D, 14
C, 15 A
Q 1. A formal document that presents the research objectives, design of achieving these
objectives, and the expected outcomes/deliverables of the study is called
A. Research design B. Research proposal C. Research hypothesis D. Research report
Q 15. Your colleague is confused about using the marketing research process, as he knows that
something is wrong but is not sure of the specific causes to investigate. He seems to be having
problems with ________, which is often the hardest step to take.
A. Developing the research plan
B. Determining a research approach
C. Defining the problem and research objectives
D. Selecting a research agency
Answer Key of
1 B, 2 B, 3 B , 4 D,5 B, 6 D , 7 B, 8 B, 9 A, 10 C, 11 D, 12
C , 13 A, 14 B, 15 C
Q 9. When one examines the entire population instead of a subgroup of the population, this is
called a ____________
A. Sampling B. Census C. Population D. Bias
Q 13. If the population proportion equals po Z Test = (x̄ – μ) / (σ / √n), then is distributed:
A. As a standard normal variable, if n > 30
B. As a Poisson variable
C. As the t-distribution with v= n 1 degrees of freedom
D. As a distribution with v degrees of freedom
Q 14. The degree of freedom for paired t-test based on n pairs of observations is:
A. 2n - 1 B. n - 2 C. 2(n - 1) D. n – 1
Q 15. Which test is the part of the parametric test?
A. Sign Test B. Run Test for Randomness C. Kruskal-Willis Test D. z-test
Answer Key
1 A , 2 A, 3 A , 4 C , 5 B , 6 B, 7 B, 8 A, 9 B , 10 A , 11 C ,
12 A, 13 A, 14 D , 15 D