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2306 Sugar Confectionery in Vietnam
2306 Sugar Confectionery in Vietnam
Euromonitor International
June 2023
SUGAR CONFECTIONERY IN VIETNAM Passport i
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SUGAR CONFECTIONERY IN VIETNAM Passport 1
SUGAR CONFECTIONERY IN
VIETNAM
KEY DATA FINDINGS
▪ Retail value sales increase by 7% in current terms in 2023 to VND9.6 trillion
▪ Medicated confectionery is the best performing category in 2023, with retail value sales
growing by 12% in current terms to VND130 billion
▪ Perfetti Van Melle Vietnam Ltd is the leading player in 2023, with a retail value share of 13%
▪ Retail sales are set to grow at a current value CAGR of 8% (2023 constant value CAGR of
4%) over the forecast period to VND14.1 trillion
2023 DEVELOPMENTS
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SUGAR CONFECTIONERY IN VIETNAM Passport 2
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SUGAR CONFECTIONERY IN VIETNAM Passport 3
confectionery, which is formulated with active ingredients, such as vitamins, minerals, or herbal
extracts.
However, it should be noted that sugar confectionery is typically considered to be an
indulgence, rather than a part of the everyday diet and will therefore continue to be consumed
as a treat, despite a growing interest in health and nutrition. As such, the development of new
products and flavours will remain a key driver in attracting consumers’ attention and
encouraging trial purchases, as manufacturers seek to provide consumers with satisfying
sensory experiences.
CATEGORY DATA
Summary 1 Other Sugar Confectionery by Product Type: 2023
Product type
Jelly cups
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SUGAR CONFECTIONERY IN VIETNAM Passport 4
Marshmallows
Popping confectionery
Cotton candy
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
'000 tonnes
2018 2019 2020 2021 2022 2023
VND billion
2018 2019 2020 2021 2022 2023
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SUGAR CONFECTIONERY IN VIETNAM Passport 5
% volume growth
2022/23 2018-23 CAGR 2018/23 Total
Table 5 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
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SUGAR CONFECTIONERY IN VIETNAM Passport 6
Vietnam Ltd
Haiha Confectionery JSC 11.6 13.0 10.1 10.8 10.7
Bien Hoa Confectionery 11.5 11.0 9.1 10.7 10.6
Corp (Bibica)
Long Hai Co Ltd 10.5 10.4 11.0 10.2 10.2
Triko Foods Co 9.5 9.6 10.3 9.5 9.5
Lotte Vietnam Co Ltd 4.0 3.9 4.2 3.9 3.8
Orion Food Vina Co Ltd - - 0.1 2.8 2.9
Mayora Vietnam Co Ltd 1.9 1.9 2.0 2.0 2.0
Hai Chau Confectionery JSC 3.0 2.3 1.9 1.4 1.1
Mars Inc 0.8 0.8 0.8 0.8 0.8
Hanh Dung Co Ltd 0.8 0.8 0.8 0.8 0.8
Trang An JSC 0.7 0.7 0.7 0.6 0.6
Liwayway Food Industry Co 0.4 0.4 0.4 0.4 0.4
Ltd
Arcor SAIC 0.5 0.5 0.5 0.4 0.4
URC Vietnam Co Ltd 0.3 0.3 0.3 0.3 0.3
Biscafun Confectionery Co 0.4 0.3 0.4 0.3 0.3
Hamido Co Ltd 0.2 0.2 0.2 0.2 0.2
Lofthouse of Fleetwood Ltd 0.1 0.1 0.2 0.2 0.2
Wrigley Vietnam Ltd 0.1 0.1 0.1 0.1 0.1
Ha Noi Confectionery Co 0.1 0.0 0.0 0.0 0.0
Others 30.9 31.3 33.8 32.1 32.5
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Bibica (The PAN Group) Bien Hoa Confectionery 10.8 9.0 10.6 10.5
Corp (Bibica)
New Choice Jelly Triko Foods Co 9.6 10.3 9.5 9.5
Hai Ha Haiha Confectionery JSC 9.5 7.5 8.2 8.1
Long Hai Long Hai Co Ltd 5.4 5.7 5.3 5.3
Natty Long Hai Co Ltd 5.0 5.3 4.9 4.8
Chupa Chups (Perfetti Perfetti Van Melle 4.8 5.0 4.7 4.7
Van Melle Group) Vietnam Ltd
Mentos (Perfetti Van Perfetti Van Melle 3.7 4.0 3.8 3.9
Melle Group) Vietnam Ltd
Lotte (Lotte Group) Lotte Vietnam Co Ltd 3.1 3.3 3.1 3.1
Boom Jelly (Orion Orion Food Vina Co Ltd - 0.1 2.8 2.9
Group)
Golia (Perfetti Van Perfetti Van Melle 2.3 2.5 2.3 2.4
Melle Group) Vietnam Ltd
Kopiko (Mayora Indah Mayora Vietnam Co Ltd 1.9 2.0 2.0 2.0
Tbk PT)
Alpenliebe (Perfetti Perfetti Van Melle 1.7 1.8 1.7 1.7
Van Melle Group) Vietnam Ltd
Chip Chip Jellies Haiha Confectionery JSC 1.8 1.5 1.6 1.6
Hai Chau Hai Chau Confectionery JSC 2.3 1.9 1.4 1.1
Skittles Mars Inc 0.8 0.8 0.8 0.8
Hanh Dung Jelly Hanh Dung Co Ltd 0.8 0.8 0.8 0.8
Anytime (Lotte Group) Lotte Vietnam Co Ltd 0.8 0.8 0.7 0.7
Hai Ha Toffee Haiha Confectionery JSC 0.8 0.6 0.7 0.6
Trang An Trang An JSC 0.6 0.6 0.6 0.5
Oishi (Liwayway Liwayway Food Industry Co 0.4 0.4 0.4 0.4
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SUGAR CONFECTIONERY IN VIETNAM Passport 8
'000 tonnes
2023 2024 2025 2026 2027 2028
VND billion
2023 2024 2025 2026 2027 2028
% volume growth
2023/24 2023-28 CAGR 2023/28 Total
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-- Power Mints - - -
- Mints 3.2 3.7 20.1
- Medicated Confectionery 5.5 6.0 33.8
- Lollipops 3.2 3.9 21.0
- Liquorice - - -
- Boiled Sweets 1.8 2.5 13.3
Sugar Confectionery 3.4 4.2 22.7
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
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