3PD Website & App Classification - 2024.03.01

Restricted Topic Classification for Websites & Apps
1/ Overview
You will be evaluating the core business or purpose of websites and apps for defined Restricted Topic categories at the domain level.
This tagging helps to support development of classifiers for each category of websites and apps, to serve the needs of our 3P Sensitive Data
policy requirements (canonical)
This document lays out each category and examples of types of websites or apps that would and would not fall into each category.
Website or App Types

Restricted Topics can appear in different website or app types. These can include:
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● Websites or apps for products
● Websites or apps for services or service providers (individuals, businesses, organizations, etc.)
● Websites or apps for organizations providing informational content
● Websites or apps promoting advocacy, charity, or fundraising for a cause

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Relevant source types are addressed in the restricted topic definitions in Section 2.
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2/ Definitions
Citizenship & Immigration Status
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____________________________________________________________________________________________
Objective: Citizenship and immigration status categories are used for sites and apps catering to individuals of a specific citizenship status,
immigration status, or refugee status. There are several subcategories that should be applied to relevant sites or apps.
Citizenship ✅Use this category for sites and apps catering to individuals with a status as
Status citizen or non-citizen of a specific jurisdiction.
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Tag Examples
Services explicitly catering to individuals of a specific ● U.S. Embassy: U.S. Citizen Services
citizenship status
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Immigratio ✅Use this category for sites and apps catering to immigration processes and
n Status support through applications, preparation support, eligibility requirements, etc.
Tag Examples
Services catering to immigration status ● https://www.immigrationlawgroup.net/

● Immigration law services
● https://www.citizenshipworks.org/en
● Permanent residence or work visa information or assistance
● https://www.americanimmigrationcouncil.org/
● Government services specifically catering to immigration processes
● https://www.uscis.gov/
Refugee ✅Use this category for sites and apps providing resources and/or assistance
Status services to those experiencing displacement from a home region or country due to
natural disaster, war, or persecution
Tag Examples
Organizations providing services to individuals experiencing ● International Catholic Migration Commission

refugee status.
● International Rescue Committee - San Jose
🗒️Note: Only tag refugee advocacy or resettlement groups with clear
options for getting assistance, such as ‘Get Help Here’
❌CITIZENSHIP & IMMIGRATION STATUS EXCLUSIONS
Do NOT Tag Examples
News stories about citizenship, immigration status, or refugee status ● Local and international reporting of events
Political advocacy or opinions related to immigration, citizenship ● https://www.refugee-action.org.uk/

pathways, or border security
● https://www.americanimmigrationcouncil.org/
🗒️Note: These should be tagged as Social Political Issue
Sites or apps with brand names using the word ‘citizen,’ ● Citizen: Local Safety Alerts
‘immigration,’ or ‘refugee’
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● https://www.citizenwatch-global.com/
● www.citizensbank.com
Sites for organizations seeking ONLY charity or donations with ● https://miles4migrants.org/

NO evidence of providing resource or assistance services
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Criminal Record
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____________________________________________________________________________________________
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✅Use this category for sites or apps explicitly catering to the records of individuals accused or convicted of a crime.
Tag Examples
Services explicitly catering to the acquisition of one’s own or ● https://www.criminalrecords.com/

someone else’s criminal record documents
● Websites that provide criminal history
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Background check services ● Checkr
● https://www.mysmartmove.com/
Services explicitly catering to the acquisition of one’s own or ● staterecords.org

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someone else’s records

● peoplefinders.com
❌CRIMINAL RECORD EXCLUSIONS
Do NOT Tag Examples
News about crime, laws and penalties, criminal history, ● https://www.kqed.org/news/11955206/millions-of-criminal-

background checks records-erased-after-landmark-california-law-takes-effect
● Individual crime reports or crime-focused news sites
● News articles like 'tech companies no longer require criminal

background checks in hiring'
● Articles about laws and penalties for breaking them, the impacts of
having a criminal record, expungement, etc
Government services supporting crime response ● United Nations Office on Drugs and Crime
Social discussions that don't indicate a criminal history like ● defundpolice.org

police reform, capital punishment
🗒️Note:These should be tagged as Social Political Issue

Government websites that instruct people how to obtain a copy ● How do I get copies of my criminal record?
of their criminal history
Sites exploiting individuals with criminal charges (e.g., bail ● Aladdin Bail Bonds
bonds, mugshot removal services)
● https://erasemugshots.com/
Emotional Wellbeing
__________________________________________________________________________________________
✅Use this category for sites and apps explicitly catering to self-care tools, practices, or informational websites related to stress-relief,
meditation, and products/services explicitly described as ‘self-care.’
🗒️Note: Emotional Wellbeing sites and apps are NOT related to a medical diagnosis or clinical mental health issue.
Tag Examples
Sites and apps explicitly catering to self-care tools or practices ● What is Self-Care, and Why Is It So Important for Your
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Health?
● Tangerine: Self-care & Goals
● Moodnotes: Mood Tracker
Sites and apps explicitly catering to the practice of meditation as a ● Mind Oasis
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form of self-care and emotional regulation, without the presence
of a faith or spirituality element.
● Meditation Oasis
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● https://www.mindfulnessforteens.com/
Sites and apps explicitly catering to tools and practices for ● The American Institute of Stress
managing stress
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● The Stress Management Society
● https://parentshelpingparents.org/
● https://trystressmanagement.com/
❌EMOTIONAL WELLBEING EXCLUSIONS

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Do NOT Tag Examples

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News articles about emotional wellbeing, including statistics or about

● Local and international reporting of events
celebrities
Sites or apps for named mental health issues or diagnoses (such as ● https://calmigo.com/
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anxiety, depression, etc.).

● www.betterhelp.com
Sites or apps offering therapy or clinical mental health services
🗒️Note: These should be tagged as Mental Health Condition.
Ethnicity or Race
____________________________________________________________________________________________
✅Use this category for sites and apps catering to membership in an ethnic group(s) or ethnicity, caste, tribe, or other inherited group
membership *not* a national identity (e.g., African-American, Latino).
Tag Examples
Products explicitly catering to a specific race or ethnicity, as shown ● Black Girl Sunscreen
by the domain, product name, product description
● Black Hair Solutions
Services explicitly catering to ethnic or racial groups ● Chispa (Latinx dating app)
● https://africanancestry.com/
Organizations explicitly catering to a specific ethnicity, race, caste, ● Takatapui: A Resource Hub (support for indigenous Maori
or tribal affiliation LGBTQIA+ community)
● Indian Health Center of Santa Clara Valley
❌ETHNICITY OR RACE EXCLUSIONS

Do NOT Tag Examples
News articles about race or ethnicity, including statistics or about

celebrities
Sites and apps with images of people that present as a specific race or
ethnicity, but do NOT explicitly cater to a specific race or ethnicity.
Organizations for civil rights that are focused on many issues, not ● https://www.aclu.org/
ONLY on issues of racial equality. These should be tagged with Social
Political Issues.
Public figures like political candidates or religious figures who identify ● https://barackobama.com/
as a specific ethnicity, race, caste, or tribal affiliation
● https://www.wilmamankiller.com/
Sites or apps for tourist attractions, restaurants, cuisine types, decor ● Polynesian Cultural Center
or clothing styles
● Kusan Uighur Cuisine
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● Shibui Japanese Antiques and Furniture
Faith and Spirituality

____________________________________________________________________________________________
Objective: Faith and Spirituality categories are for sites and apps explicitly catering to clear religious or spiritual beliefs and practices.
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Faith- ✅Use this category for sites and apps catering to a specific faith or religious
based denomination; religious leaders, institutions, religious clothing or materials, religious
Affiliation actions and activities, objects or other indicators of a particular religious affiliation
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Tag Examples
Products or about a specific religion, such as Scripture finder ● Autom (religious supplies)
websites, prayer journals, Islamic fashion, audiobooks for religious
● Islamic Design House (modest fashion)
texts such as the Bible or the Qur’an
● https://oldworldchristmas.com/
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● Quran.com
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Services for a specific religion or philosophy, such as legal services ● Sonlight (Christian homeschooling curriculum)
for Atheist activists, Christian homeschooling groups or lessons,
● Pray as you go (prayer app)
Businesses or organizations serving people of a religion or ● Community Christian Center

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philosophy, such as gurudwaras, mosques, temples, etc.

● Vedanta Society of Southern California
● Silicon Valley Gurudwara
Educational organizations primarily serving students of a named ● Catholic University of America

religious affiliation
● Yeshiva University
Mystical ✅Use this category for pop culture sites for astrology, zodiac, horoscopes, tarot,
Entertainmen and numerology that are for entertainment purposes and that do not reference
t belief in a higher power
🗒️Note: These are non-religious and not part of a spiritual practice - these do
NOT mention ‘spiritual,’ ‘spirituality,’ ‘God,’ ‘divine,’ ‘divinity,’ ‘higher
power/energy/spirit,’ etc
Tag Examples
Apps with horoscope, tarot, numerology, etc. games or ● Daily Zodiac app
activities for entertainment purposes
● Labyrinthos Tarot
Services offering mystical practices for entertainment value - ● https://numerology.lovwide.com/

Spiritual or ✅Use this category for sites and apps catering to broader expressions of faith
Philosophica (e.g., mysticism, etc.) or deeply held moral and philosophical beliefs (e.g.,
l Belief Confucianism, Stoicism), including the practiced absence of faith (e.g., atheism)
Tag Examples
Products catering to spiritual or philosophical beliefs ● Rite of Ritual (occult & metaphysical supplies)
Services catering to spiritual or philosophical beliefs; Astrology or ● Psychic Healer Now

tarot with references to a higher power (the divine, spiritual guidance,
● https://spellshelp.com/
etc.)
● https://www.powerfulwitchafrica.com/
● https://radleighvalentine.com/
Organizations catering to spiritual or philosophical beliefs ● Center for Spiritual Enlightenment
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● https://fundamentalwellbeing.foundation/
Businesses or organizations serving adherents to a specific ● Atheism UK

philosophy
● Humanists International
❌FAITH AND SPIRITUALITY EXCLUSIONS
Do NOT Tag
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News articles about faith or religion, including statistics or about
celebrities
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Non-religious or fully secularized holidays ● https://halloween.com/
Holiday sales or promotions ● Shop Macy’s After-Christmas Sale - 60% off
Health or healing methods ● www.ayurveda.com
🗒️Note: These should be captured under the appropriate Health and ● American College of Traditional Chinese Medicine
Wellness label
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Financial Service
____________________________________________________________________________________________
Objective: Financial Service categories are used for sites and apps offering financial tools, consultation, and services, including business-to-
business (B2B), business-to-consumer (B2C), and consumer-to-consumer (C2C) services.
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🗒️Note: Websites offering a range of financial services should be categorized as Banking.
Accounting ✅Use this category for sites and apps providing general accounting services or
and Tax income tax preparation and filing services
Preparatio
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Tag Examples
General accounting services for individuals, households, or ● http://www.koehlercpa.com/

businesses
Tax preparation services for individuals, households, or businesses ● H&R Block
● Turbo Tax
● taxtake.com
Services to support accounting and tax filing or tracking of
taxes and accounts for individuals, households, or businesses ● crrcpa.com
Banking ✅Use this category for sites and apps providing banking account services, mobile
banking, online banking services, including overdraft services
Tag Examples
General banking services, such as credit unions, checking or ● Chase.com

savings account services, etc.
● http://www.usbank.com
● Accounts set-up and management
● FDIC approved consumer banking ● bankofamerica.com
● Mobile banking apps
● Varo Banking: Mobile App
● Online banking
● regions.com/personal-banking/open-bank-account-online
● https://www.ally.com/bank/online-banking/
Sites or apps offering mixed financial services, including online ● https://www.sofi.com/

or mobile banking
● https://www.bankrate.com/
Banks or other business that offer support for when an overdraft

● chase.com/personal/checking/overdraft-services/overview
happens (there is not enough money in your bank account to cover a
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payment) includes protection services
Bill Pay ✅Use this category for sites and apps providing centralized bill payment services
and or services to link multiple financial accounts
Account
Aggregatio
n
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Tag
27 Examples
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Sites and apps providing centralized bill payment services for ● https://silverbills.com/
individuals, households, or businesses
Sites and apps offering budgeting or spending analysis services. ● Mint

These may or may not link to financial accounts.
● https://snoop.app/
🗒️Note: These may promote their service using language like 'see all
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your accounts in one place'

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Services to aggregate all expenses/accounts into one tracking ● apps.apple.com/us/app/mint-personal-finance-

system money/id300238550
Brokerage ✅Use this category for sites and apps facilitating or advising on investment for
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and consumers
Investmen
t
Tag Examples
Investment management, financial planning, and financial advisor ● https://www.fidelity.com/

services for consumers
● https://www.tdameritrade.com/
● Tag as long as it requires user financial information (e.g.
financial calculator) ● https://www.coinbase.com/
Stock, commodity, and cryptocurrency exchanges for for individuals, ● Robin Hood: Stocks and Crypto
households, or businesses
● https://www.coinbase.com/
Retirement and pension management and planning for individuals, ● https://retirehappy.ca/

households, or businesses
● https://www.calpers.ca.gov/
Credit and ✅Use this category for sites and apps providing financial services related to
Loan borrowing money in the form of a loan or credit card. Includes services that calculate
credit scores or help consolidate debts.
Tag Examples
Credit card sign up, accounts, or other credit card related services ● https://www.americanexpress.com/
● https://usa.visa.com/
● capitalone.com
Lending services ● Global Lending Services

● Loans more than 30 days
● https://www.creditkarma.com/
● Home, auto, or general loan products (excludes short term payday
● https://www.prosper.com
lending), including loan calculators
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● Personal loans, business loans, mortgages,cash advance and all
other loans considered long term.
● This includes sites that connect users to options for a loan based
on personal financial data input, including loan calculators.
● This also includes sites where the loan length is not clear (not
listed).
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Peer-to-peer lending ● https://www.fundingcircle.com/us/
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● https://www.kiva.org/
Buy Now, Pay Later services ● Uplift

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● Klarna
Credit score viewing, calculation, reporting, and monitoring, including ● experian.com

sites offering credit ‘boost’ tips
● equifax.com
● creditkarma.com
● myfico.com/free-credit-score-range-estimator
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● nerdwallet.com/article/finance/credit-score-simulator
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● https://www.nationaldebtrelief.com/
Debt relief, debt consolidation, or refinancing
● Services that offer options for refinancing debt (mortgage, ● https://www.accrediteddebtrelief.com/
FHA loan, long term fixed rate loan, VA loan) includes
● quickenloans.com/refinance/consolidate-debt
calculators
● bankrate.com/calculators/home-equity/debt-consolidation-
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calculator-tool.aspx
Insurance ✅Use this category for sites and apps providing auto, home, life, pet, or other
non-health insurance products, including sites for individual insurance agents
🗒️Note: General insurance agent websites that also provide health insurance should
be tagged as Insurance
Tag Examples
Sites and apps non-health insurance products ● State Farm

● Includes insurance brokers, underwriters, marketplace and
aggregators ● New York Life
● Auto, home, renters, and other types of personal insurance ● geico.com

services ● calstate.aaa.com
● Pet insurance, including equine insurance ● Allstate.com
🗒️Note: Health insurance should be tagged under Health. ● easyinsurancematching.com
● https://www.petinsurance.com/
● https://www.broadstoneequine.com/
Sites for individual insurance agents or insurance finders ● https://www.chijiang.net/

● https://www.donparishagency.com/
● https://www.thezebra.com/
● Policy Genius
Payment ✅Use this category for sites and apps providing digital wallets or payment
services between businesses and customers
Tag Examples
Sites and apps providing digital wallets or payment services between

● paypal.com/us/home
businesses and customers
● Venmo
● Companies that facilitate and process B2B / B2C / C2C
● https://squareup.com/us/en
payments (core businesses)
● https://www.zellepay.com/
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❌FINANCIAL SERVICES EXCLUSIONS
Do NOT Tag Examples
News articles about financial services, including statistics or about

celebrities
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Professional associations or credentialing organizations ● National Association of State Boards of Accountancy
E-commerce/website builders
● E.g.: woocommerce.com, shopify, squarespace, wix, etc
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Educational resources/ webinars (when no financial services is
● E.g.: financiallyfabulousfemales.com
provided)
● Investment/ stock market simulator
Generic financial information, market research/ insights, education

● E.g.: spglobal.com/commodityinsights
resources
● Finance/ investment classes
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● Domains/apps, when the MAIN business purpose is:

Personal, Extreme Economic Vulnerability (these should all be
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tagged under Economic Vulnerability) ○ Welfare programs (food stamps, unemployment, rent arrears,
etc.) public assistance participation
○ Payday loans, paycheck advances. Check cashing services. All
above, Must be less than or equal to 30 days
○ Eviction (services for those being evicted. Do not include
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eviction services for property owners)
○ Foreclosure services for those being foreclosed on

○ Assistance for the un-homed
Financial Status
____________________________________________________________________________________________
Economic ✅Use this category for sites and apps explicitly catering to individuals
Vulnerabilit experiencing severe economic hardship that directly impacts housing, food security
y or freedom, including personal economic vulnerability, low-income, low-asset status
and/or need for support from government or charitable sources
Tag Examples
Public assistance programs such as SNAP, WIC, food banks, etc. ● https://mauifoodbank.org/
● Welfare programs (food stamps, unemployment, rent arrears, etc.)
● California WIC (Women, Infants, and Children)
● Public assistance participation or EBT (Electronic Benefit Transfer)
● Insurance for low income community

○ E.g. medicaid
🗒️Note: Tag any service/app which tracks and manages clients

Electronic Benefits Transfer such as Supplemental Nutrition Associate
Program (SNAP), The Special Supplemental Nutrition Program for
Women, Infants, and Children (WIC), Supplemental Security Income
(SSI) or equivalent Supplemental program which can indicate
economic vulnerability
Services catering to housing vulnerability, including services for ● Eviction Defense Collaborative
● Unhoused status
● Family Supportive Housing
● Evictions
● Foreclosure avoidance and mortgage relief
Sites and apps providing emergency, payday, or short term ● Ace Cash Express
loans with a repayment period of under 30 days.
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● https://www.quick2lend.com/
● Any type of explicit mentions of paycheck loan, payday loan, title
loan / title pawn, or loan positioned for financial emergencies; ● https://www.checkcity.com/
e.g.:
● earnin.com
○ “Loan payment withdrawn from your bank account on
your next payday.”
○
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"Just pay us back when you get your next paycheck”
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Services catering to financial hardship, including ● upsolve.org
● Bankruptcy evaluation or filing services
● creditrepair.com
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● Credit recovery or credit repair services
● https://skybluecredit.com/
● Financial assistance programs related to basic needs (e.g, health
care, utilities, etc.)
Services catering to educational vulnerability ● https://risefirst.org/

● Adult high school diploma programs (e.g., GED)
● http://www.liftbaltimore.org/
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● Adult literacy programs (does NOT include English as a second

● https://literacynj.org/ (features a ‘Become a Student’ option)
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language courses for adults)
● https://seedsofliteracy.org/
● Educational scholarships explicitly catering to low income or FGLI
(first generation/low income) groups
Services catering to unemployment support ● https://edd.ca.gov

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Criminal justice services ● https://www.stevennakano.com/
● Assistance for accused or convicted criminals ● Jails to Jobs

support/rehabilitation, including non-profits focused on anti-
recidivism (education, employment, skill-building, etc.) ● San Jose Reentry Resource Service
● Law firms and practices explicit to a particular criminal activity,

e.g. legal services for murder, rape, or manslaughter
❌ECONOMIC VULNERABILITY EXCLUSIONS
Do NOT Tag Examples
News articles about economic vulnerability, including statistics or ● Local and international reporting of events
about celebrities
○ As California evictions boom, whether tenants get lawyers
depends on where they live
Teacher training for adult literacy ● https://www.proliteracy.org/
General adult education, career training programs, or ESL programs ● California Adult Ed
● https://www.accrediteddebtrelief.com/
Debt refinancing or consolidation services
● https://www.nationaldebtrelief.com/
Note: tag as Credit and Loan
● experian.com
Credit score calculation, reporting, and monitoring, including sites
offering credit ‘boost’ tips
● equifax.com
Note: tag as Credit and Loan
● "Repay manually in-app at any time"

Cash advances with flexible repayment; e.g.
Loans that require repayment in more than 30 days

Debt refinancing and consolidation (including aggregators), unless
consolidation specific for payday loans or other short term loans that
would qualify as Economic Vulnerability
Overdraft services
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Tax or accounting services, e.g. tax portals
● Credit cards, bank accounts, insurance, long term loans (e.g.

Consumer finance products that are not related to financial hardship,
vulnerability) mortgages)/personal loans/business loans
● https://www.investopedia.com/
Informational websites about financial practices broadly
75 nt ● https://www.nerdwallet.com/
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● https://help.professorcredit.com/
"How-to" websites related to financial improvement
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Additional Tag Examples
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nf
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Clear indication of targeting users under PEEV. “Manage your benefits” such as EBT and WIC.
Additional Do NOT Tag Examples
No clear indication of targeting users under Economic Vulnerability. “Set up direct deposit and your paycheck becomes available up to 2 days
earlier.”
Gender Expansive
____________________________________________________________________________________________
✅Use this category for sites and apps explicitly catering to gender identities outside the male/female binary, specifically including intersex,
nonbinary, and transgender identities.
Tag Examples
Products and services catering to gender expansive identities, such ● Transgender Legal Defense & Education Fund
as
● UCSF Transgender Care
● Legal services explicitly catering to transgender issues, rights,
or discrimination ● https://www.grindr.com/
● Medical care explicitly named as gender-affirming
● HRT [hormone replacement therapy] for transitioning people
● Dating apps explicitly catering to transgender individuals
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Organizations and associations catering to gender expansive ● Autistic Women & Nonbinary Network, Non-binary Union L.A.
identities [NBULA]
● interACT, Intersex Society of North America
75 nt ● TransFamilies.org
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❌GENDER EXPANSIVE EXCLUSIONS
Do NOT Tag Examples
News articles about gender identity, including statistics or about

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celebrities
Health and Wellness

_____________________________________________________________________________________________________
Health and wellness sites and apps are explicitly about general health care delivery or specific health statuses. There are many subcategories for
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sites and apps catering to health and wellness.

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Healthcare Delivery
_____________________________________________________________________________________________________
Objective: Healthcare Delivery categories are used to categorize health service sites and apps about getting or paying for health care services
🗒️Note: Providers, products, or services catering to specific health issues or statuses must ALSO be tagged with a sub-category under Specialist
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Healthcare. When a healthcare delivery type is specialized, ALWAYS co-tag with the appropriate Specialist Healthcare label.
Health ✅Use this category for sites and apps providing health insurance or other health
Coverage care payment services
Tag Examples
● Blue Cross Blue Shield

Organizations providing health insurance or provider payment
● https://www.medicareadvantage.com/
Products or services catering to health care payment or health ● https://play.google.com/store/apps/details?id=com.aaryainfoli

benefit support, including benefit coordination ne.aashirwad
● https://quantum-health.com/
Health coverage exchanges or marketplaces ● https://www.healthforcalifornia.com/
❌HEALTH COVERAGE EXCLUSIONS
Do NOT Tag Examples
News articles about health coverage, including statistics or about

celebrities
Healthcare ✅Use this category for sites and apps for licensed healthcare providers. These
Provider may or may not focus on a specific medical condition or status.
🗒️Note: A provider is any medical center, clinic, or practitioner authorized to provide

diagnostic or treatment services. A user may be able to log in or create an
appointment from a provider site.
Tag Examples
General practitioners (e.g., family practice doctors or groups, ● https://www.westerndental.com/

pediatricians or pediatric health groups, general dentistry, etc.)
● https://www.stanfordchildrens.org/
Alternative medicine practitioners offering general care (e.g, ● https://yogaayurveda.org/

Ayurveda, Traditional Chinese Medicine, Reiki)
● https://www.boxacupuncture.com/
Pharmacy services whose core business or marketing is explicitly ● https://www.cvs.com/
18 ial
about the delivery of prescription medication and medical advice.
● CVS Caremark
● https://www.tanpharmacyrx.com/
● https://pharmacy.amazon.com/
● https://www.centerwellpharmacy.com/
● Cleveland Clinic
75 nt
General service hospitals, clinics, travel clinics, etc
● Mayo Clinic
27
● Forward
● https://stanfordhealthcare.org/
Large health groups that may provide both health coverage and ● Kaiser Permanente
14 de
general care
● Dignity Health
● Sutter Health
● NHS
❌HEALTHCARE PROVIDER EXCLUSIONS

i
Do NOT Tag Examples

nf
News articles about healthcare providers, including statistics or about

celebrities
Non-surgical esthetic treatments ● Botox, Cool Sculpting, chemical peel, non surgical facelift,
facial fillers, Kybella, laser hair removal, microneedling, lip
Co
augmentation with filler
Drugstores or department stores with pharmacies that market ● https://www.boots.com/

themselves primarily as a shopping destination (prominently featuring
● https://www.walmart.com/
beauty products, toiletries, etc.)
Healthcare ✅Use this category for sites and apps providing general medical information and
Research & research. These sites and apps do not provide diagnoses or other medical services
Reference
Tag Examples
General healthcare information sites ● webmd.com
● https://activebeat.com/
Organizations providing general health information or ● https://www.cdc.gov/

research findings
● https://www.nih.gov/
● https://www.thelancet.com/
● https://clinicaltrials.gov/
❌HEALTHCARE RESEARCH & REFERENCE EXCLUSIONS

Do NOT Tag Examples
Philanthropic or charity organizations that do health-related work ● https://www.gatesfoundation.org/

alongside other focuses
Patient ✅Use this category for sites with direct patient login to connect with primary or
Portal specialty care providers, access health records, make appointments, message
providers, etc.
Tag Examples
Sites with direct patient login to connect with primary or specialty ● https://www.mychart.org/
care providers, access health records, make appointments, message
providers, etc. ● https://www.nextmd.com/
18 ial
Wellness ✅Use this category for sites and apps providing products and services related to
Support general wellness outcomes. These include general health apps, calculators, software.
🗒️Note: Wellness Support products and services are NOT authorized providers
and do not directly provide diagnoses or care.
Tag
75 nt Examples
27
General health apps providing metrics, general health tracking,
● https://www.apple.com/ios/health/
reminders, etc.
Provider finders
● https://www.zocdoc.com/
14 de
Health calculators (calculate your BMI) ● https://www.omnicalculator.com/health
● https://www.health-calc.com/
Sites primarily catering to general health and wellness products ● https://flents.com/
❌WELLNESS SUPPORT EXCLUSIONS

i
Do NOT Tag Examples

nf
First aid products and toiletries ● Bandaids, gauze, antiseptic, contact lens solution, heating
Co
pads, ice packs, and some devices such as digital

thermometers
Emotional wellbeing, like self-care, stress relief, mindfulness and

meditation (tag as Emotional Wellbeing)
Physical wellbeing, like fitness products, gym memberships, nutrition

advice, meal planning, sleep, vitamins, and weight loss (tag as
Physical Wellbeing)
Hygiene and grooming products, like deodorant, toothpaste,

soaps, etc.
Doctor or medical themed games ● My Hospital: Doctor Games
Specialist Healthcare
_____________________________________________________________________________________________________
Objective: Specialist Healthcare categories are used to tag the focus of a healthcare product, service, or provider.
🗒️Note: Providers, products, or services catering to specific health issues or statuses may ALSO be tagged with a sub-category under
Healthcare Delivery. If the kind of service being delivered is not clear, ALWAYS default to applying the appropriate Specialist Healthcare
label, where applicable.
Abortion ✅Use this category for sites and apps catering to the termination of a pregnancy.
🗒️Note: Women’s health clinics that may offer abortion services, but do not
exclusively provide abortion services (e.g., https://www.plannedparenthood.org/)
should be tagged as Sexual and Reproductive Care
Tag Examples
Providers explicitly offering abortion services or medications explicitly ● https://detroitabortioncenter.com/

intended to terminate a pregnancy
● https://www.gynemed.org/
Products or services explicitly related to supporting abortion access, ● Aid Access

such as directories or clinic finders
● https://abortioncarenetwork.org
● https://www.abortionclinics.com/
Organizations providing awareness and education resources about ● Abortion.ca.gov
18 ial
abortion such as non-profit or government-sponsored abortion
resources ● https://prochoice.org/
❌ABORTION EXCLUSIONS
Do NOT Tag Examples

75 nt
News articles about abortion, including statistics or about celebrities
27
Political opinions about abortion
14 de
🗒️Note: These should be tagged as Social Political Issue
Blood Type ✅Use this category for sites and apps explicitly catering to specific, named blood
types
Tag Examples
i
Products and services explicitly about specific blood types ● Blood type diet information - ‘Best Diet for AB Blood Type’”
nf
https://www.4yourtype.com/all-about-blood-type-a/
● ‘Blood Type O supplements’
❌BLOOD TYPE EXCLUSIONS

Co
Do NOT Tag Examples
News articles about blood type, including statistics or about celebrities

Body ✅Use this category for sites and apps catering to current or past body image
Dysmorphi vulnerabilities or disordered eating
a and
Eating
Disorder
Tag Examples
Providers of eating disorder treatment ● The Emily Program
● The Healthy Teen Project
Services or organizations catering to eating disorder conditions or ● Beat

finding support for these conditions
Organizations promoting resources or awareness materials about ● National Eating Disorders Association
eating disorder
● Eating Disorder Hope
❌BODY DYSMORPHIA/EATING DISORDER EXCLUSIONS

Do NOT Tag Examples
News articles about eating disorders, including statistics or about

celebrities
Disability ✅Use this category for sites and apps catering to specific cognitive or physical
disabilities, ‘special needs,’ or disability in general
🗒️Note: If the words “disabled” or “disability” are not used, there should be clear
link between the product/service and disability status (e.g. Paralympics).
**Do not try to decide whether a condition (e.g., autism) is a disability.**
Tag Examples
Services explicitly about disability • CA State Disability Insurance
18 ial
Organizations advocating for disability rights or services • Disability Rights California
❌DISABILITY EXCLUSIONS
75 nt
Do NOT Tag Examples
27
News articles about disability, including statistics or about celebrities
14 de
Genetic ✅Use this category for sites and apps catering to human genetic information,
Data including DNA sequencing, chromosomal data, or genetic markers.
Tag Examples
Providers explicitly offering analysis or treatment based on genetic ● https://www.genomemedical.com

data:
i
● https://myriad.com/
● Genotype analysis
nf
● https://www.idtdna.com/pages
● Screening for genetic predisposition to disease
● https://www.fullgenomes.com/
● Telomere measurement
● https://lifelength.com/
Products and services offering health testing or analysis based on ● https://www.23andme.com/

Co
genetic data, including DNA testing services for ancestry or health

understanding ● https://www.ancestry.com/dna
● https://www.myheritage.com/dna
Organizations promoting research studies or awareness about ● National Human Genome Research Institute
genetic data, markers, screening, etc.
❌GENETIC DATA EXCLUSIONS
Do NOT Tag Examples
News articles about genetics, including statistics or about celebrities

Illness or ✅Use this category for sites and apps catering to any kind of medical concern,
Injury injury, or treatment for a medical condition that is not covered by a more specific
tag in this sub-category. These might be general (illness, sick, unwell) or specific
(cancer, diabetes, hypertension).
Tag Examples
Providers catering to medical conditions: ● https://www.davita.com/

● Healthcare providers that treat or specialize in medical ● https://www.cityofhope.org/
conditions (e.g, cardiothoracic surgeon, DaVita dialysis
● http://vibrahealthcare.com
centers)
● http://methodisthospitalforsurgery.com
● Procedures to treat medical conditions (e.g, chemotherapy,
joint replacement surgery) ● Sientra
● Treatments for medical conditions, even if common (e.g., hair ● https://www.veintreatmentclinic.com/

loss, acne, varicose veins, etc.)
● https://siliconvalleyhairinstitute.com/
● Dental care to treat specific problems, such as orthodonture
● https://www.invisalign.com/
(e.g. braces, retainers, Invisalign), dental implants, and oral
surgery ● https://funnel.mydiabetes.diet/
● Health support services (e.g., meal planning to reduce ● https://hospicefoundation.org/

hypertension, hospice care)
● https://www.sunriseseniorliving.com/
● Nursing, home care, and end of life care, including hospice
● https://www.revealplasticsurgery.com/
care, nursing homes and assisted living, in-home medical and
18 ial
nursing services
● Cosmetic surgery (e.g., rhinoplasty, facelift, breast

augmentation/reduction, body implants, etc.
Products and services catering to medical conditions: ● https://elehear.com/
● Medical devices for personal use, such as oxygen tanks, ● https://www.mobility-aids.com/

75 nt
wheelchairs, prescription eyeglasses, hearing aids, etc.
● https://www.livongo.com/
27
● Wearables and apps catering to a medical condition, such as
blood sugar tracking apps or symptom tracking apps ● https://www.freestyle.abbott/
14 de
🗒️Note: Where medical devices are being sold to both professionals
and individuals, tag as Illness or Injury
Organizations, advocacy, or support groups catering to medical ● PDD Clinical Research

conditions, including organizations seeking people with a specific
● American Cancer Society
condition to participate in clinical trials
● Cystic Fibrosis Foundation
i
● Alzheimer’s Association
nf
● International Diabetes Federation
❌ILLNESS & INJURY EXCLUSIONS

Co
Do NOT Tag Examples
News articles about medical conditions, including statistics or about

celebrities
Medical supplies exclusively for professional use
Medical education and medical education supplies
Medication ✅Use this category for sites and apps catering to prescriptions and over-the-
and counter medications for humans.
Prescriptio
n
Tag Examples
Product sites for prescription medications used to treat medical ● https://www.ambien.com/

conditions, regardless of reputation or effectiveness (e.g., ‘miracle
cures’) ● https://www.ozempic.com/
Product sites for over-the-counter medications such as Nyquil, ● https://vicks.com/en-us
acetaminophen, paracetamol, herbal remedies, etc., including those
for treating general illnesses or injuries, such as back pain, cold and ● https://www.advil.com/
flu, headache, etc.
Product sites for medications intended to prevent specific ● https://www.descovy.com/

medical conditions, such as PrEP, birth control, malaria tablets, etc
Sites primarily catering to medication-related products or ● https://pillthing.com/

services
● Medication history or medication reminder products
● Pill cases, splitters, or crushers, insulin needles, etc.
❌MEDICATION AND PRESCRIPTION EXCLUSIONS:
Do NOT Tag Examples
News articles about medication and prescription, including statistics or
18 ial
about celebrities
Medicine for pets or livestock, such as horses or cows ● https://www.vetcoclinics.com/
Menstrual
Cycle
75 nt ✅ Use this category for sites and apps catering to menstrual cycle, such as status,
history, current cycles of ovulation and menstruation
Tag
27 Examples
14 de
Products or services about period tracking (e.g. period tracker apps, ● https://app.flo.health/
wearables, notebooks, etc.)
Organizations catering to menstrual health awareness ● Days for Girls, Period.org
❌MENSTRUAL CYCLE EXCLUSIONS
Do NOT Tag Examples

i
News articles about menstrual cycle information, including statistics or

nf

about celebrities
Mental ✅Use this category for sites and apps catering to diagnosed or diagnosable
Co
Health mental health conditions

Condition
Tag Examples
Providers explicitly offering mental health treatment ● https://www.bhs-inc.org/
● Behavioral health services, in-patient psychiatric services, ● https://bhsd.sccgov.org/home

emergency psychiatric support lines
● https://www.teleclearrecoverycenter.com/
● Mental health assessment, counseling and/or treatment
● https://viccampbell.com/home
services
Products and services explicitly about clinical mental health ● CalmiGo

concerns or diagnosable mental health conditions (e.g., anxiety,
● Headspace app
depression, borderline personality disorder, schizophrenia)
● https://www.betterhelp.com/
● Wearables explicitly about anti-anxiety or support during
anxiety attacks
● Medications or supplements that treat a clinical mental health

condition
Organizations providing resources and awareness for mental health ● Anxiety and Depression Association of America
conditions and/or support
● National Alliance on Mental Illness
● https://www.verywellmind.com/
● https://santacruztherapist.org/
❌MENTAL HEALTH EXCLUSIONS
Do NOT Tag Examples
News articles about mental health, including statistics or about

celebrities
General self-care apps
🗒️Note: These should be tagged as Emotional Wellbeing
18 ial
Pregnancy ✅Use these categories for sites and apps about prenatal care, pregnancy,
and childbirth, and postpartum care
Childbirth
Tag Examples
75 nt
Providers explicitly offering prenatal or childbirth care ● UCSF Center for Reproductive Health
27
● Fertility therapy (e.g., IVF)
● Nova IVF
● Obstetricians
● https://www.fullmoonbirthing.com/
● Lactation specialists
14 de
● https://www.bestmilkla.com/
● Birthing classes
● https://www.birthnet.org/
● Doulas, midwifery
● https://sunshinemidwifery.com/
Products explicitly for prenatal care, pregnancy, and childbirth ● https://www.clearblue.com/

● Pregnancy tests
● https://aeroflowbreastpumps.com/
i
● Breast milk pumps

● https://bumpboxes.com/
nf
● Belly balm, nursing pillows, etc.
Services or Organizations promoting resources for maternal health, ● https://www.thebump.com/

breastfeeding awareness, etc.
● https://www.usbreastfeeding.org/
● https://www.pregnancybirthbaby.org.au
Co
● https://lactationnetwork.com/
❌PREGNANCY AND CHILDBIRTH EXCLUSIONS
Do NOT Tag Examples
News articles about pregnancy, including statistics or about celebrities

Pediatric care or post-neonatal care.
🗒️Note: These should be tagged as Healthcare Provider
Sexual and ✅Use this category for sites and apps about healthcare specifically focused sexual
Reproductiv and reproductive health
e Care
Tag Examples
Providers catering to sexual and reproductive healthcare, including ● Planned Parenthood

men’s reproductive health
● FPA Women’s Health
● Gynecology
● https://www.nationalfamilyplanning.org/
● Family planning
Healthcare products catering to sexual and reproductive health ● https://femcareghana.com/
● Supplements or medications explicitly intended for ● https://www.pandiahealth.com/

reproductive system health
● https://condomdepot.com/
● Birth control products (e.g., condoms) or medications
prescribed by a health provider ● Inito Fertility Tracker
● Fertility trackers ● https://www.miracare.com/
● Sexual health screenings ● https://www.stdcheck.com/
Products and services for sexual health or contraception ● https://www.durexusa.com/

without sexual positioning
● https://www.hims.com/
● Family planning, contraceptives, and condoms: if pleasure is
only implied, not explicitly stated. (ex: “Thin”, “ribbed”, ● https://astroglide.com/
“warming” etc)
18 ial
● Erectile Dysfunction products IF there is no sexualized
positioning (i.e Genital shaped objects/foodstuff).
● Lube products IF there is no sexualized positioning related to

pleasure or performance
🗒️Note: If there is sexual positioning, tag as Adult Products and

Services
75 nt
27
Organizations promoting awareness of reproductive rights and birth ● International Planned Parenthood Federation European
control methods Network
● Sites promoting sexual education, sexual health information or ● Center for Reproductive Rights
safety announcements around sexting with no sexual
14 de
positioning. ● Prostate Health Education Network
🗒️Note: May also require tagging with Social Political Issue
❌SEXUAL AND REPRODUCTIVE CARE EXCLUSIONS:
Do NOT Tag Examples

i
News articles about sexual and reproductive care, including statistics

nf
or about celebrities
Prenatal or pregnancy products, services, or providers
🗒️Note: These should be tagged as Pregnancy and Childbirth

Co
Substance ✅Use this category for sites and apps catering to current or past states of
Use substance abuse (e.g., alcohol, nicotine, narcotics) or other addiction type (e.g.,
Disorder gambling)
Tag Examples
Providers explicitly catering to addiction or substance use treatment ● Alcoholics Anonymous

and support for former addicts
● Evolve Treatment Center
● Smoking cessation programs
● Al-Anon
● Rehab or addiction treatment centers
● Kick It California
● 12-step programs
Services or Organizations catering to addiction or substance use ● ATLAS

treatment and support for former addicts
● SAMHSA National Helpline
● Addiction treatment finders
● https://www.12steptoolkit.com/
● Helplines
● https://www.ncpgambling.org/
● Apps explicitly catering to substance use disorder treatment or
recovery
❌SUBSTANCE USE DISORDER EXCLUSIONS:

Do NOT Tag Examples
Articles, content on concepts and topics related to addiction ● Articles or blogs on personal experiences, how to cope
Advocacy and Causes related to addiction

● Awareness sites that cater to general information, not treatment
News articles about substance abuse, including statistics or about

celebrities
Addiction as an adjective
● “Addicted to” a brand, food product, or concept (e.g. “love”,
“these jeans”, “the new Justin Timberlake song”)
Content about healthy living / lifestyle or breaking habits

● Dry January, alcohol-free lifestyle advice
● Advice on breaking habits; e.g. how to stop procrastinating, biting
your nails, etc
18 ial
Suicide and ✅Use this category for sites and apps catering to the treatment of suicidal or self-
Self-injury harm behaviors and the prevention of suicide or other types of self-harm.
Tag 75 nt Examples
Providers, Services, or Organizations catering to suicide ● Zero Suicide

prevention or self-injury treatment such as suicide hotlines, suicide
27
and crisis resource centers, etc. ● National Action Alliance for Suicide Prevention
● American Foundation for Suicide Prevention
● https://save.org/
14 de
❌SUICIDE AND SELF-HARM EXCLUSIONS:
Do NOT Tag Examples
News articles about suicide and self-harm, including statistics or about

celebrities
i
nf
Articles, content on concepts and topics related to self harm ● Articles or blogs on personal experiences, how to cope
Advocacy and Causes related to self harm

● Awareness sites that cater to general information, not treatment
Co
Vaccination ✅Use this category for sites and apps about vaccines and vaccination for humans.
Tag Examples
Providers of vaccination services (e.g., clinics) or Services ● https://www.vaccines.gov/

supporting vaccination (e.g., clinic finders)
● My Turn: California’s Vaccine Appointment Site
Organizations ● https://www.immunize.org/
● Promoting resources or awareness materials for the benefits
of vaccination
● Discussing the purported medical effects of vaccination
❌VACCINATION EXCLUSIONS:
Do NOT Tag Examples
News articles about vaccination, including statistics or about celebrities

Political opinions about vaccine mandates
🗒️Note: These should be tagged as Social Political Issues

Labor Union
____________________________________________________________________________________________
✅Use this category for sites and apps explicitly about labor unions or being a member of a trade union.
Tag Examples
Products explicitly about union membership (e.g., union- ● https://teamsterwear.com/

branded clothing, bumper stickers)
● https://www.unionproud.com/
● https://store.texasaft.org/
Businesses and associations explicitly about union affiliation ● United Auto Workers
● Alliance police nationale
● American Federation of Teachers
18 ial
❌LABOR UNION EXCLUSIONS:
Do NOT Tag Examples
News articles about labor unions, including statistics or about ● Local and international reporting of events
celebrities 75 nt
27
Recruitment, job search, or employment-related sites and apps, even ● https://www.manpower.com/
if the recruitment ad mentions a labor union or is for a commonly
● www.ups.com
unionized job type (e.g., SNCF, postal service)
14 de
Military
____________________________________________________________________________________________
Objective: Military categories are used to tag websites and apps explicitly catering to military interests or affiliation.
i
Military ✅Use this category for sites and apps explicitly catering to users affiliated with or
actively serving in a specific branch of the military.
Affiliation
nf
Tag Examples
Products or services explicitly catering to official members of ● https://www.armedforcesgear.com/

the armed forces
Co
● https://www.military.com/
● https://www.nationalguard.mil/
● https://start.amu.apus.edu/
● https://www.westpoint.edu/
● https://www.omnimilitaryloans.com/
Recruitment for official military service ● https://www.goarmy.com/
Military ✅Use this category for sites and apps explicitly catering to interest in military
supplies or military-like activity NOT affiliated with the official military of a
Supplies and
government
Survivalism
🗒️Note: Military supply websites explicitly featuring weapons (e.g., guns, knives)
should be tagged with Weapons.
Tag Examples
Military-related products such as as tactical gear ● https://www.uspatriottactical.com/
● https://www.bushveldmilitia.com/
● https://crateclub.com/
Services or organizations related to military-style training ● https://gbrsgroup.com/
Military ✅Use this category for sites and apps related to military information or
entertainment
Topics
Tag Examples
Products or services related to military information or ● https://militaryfamilybooks.com/

entertainment
● https://history.army.mil/
● https://militarymodeldepot.com/
Veteran ✅Use this category for sites and apps catering to an individual’s status as a
veteran/former military member.
18 ial
Status
Tag Examples
Organizations catering to veteran status: ● https://www.va.gov
● Veteran advocacy organizations ● https://www.vfw.org/
●
75 nt
Government agencies serving veterans ● https://www.vafinancial.com/
❌MILITARY EXCLUSIONS:
Do NOT Tag
27 Examples
14 de
News articles about the military, including statistics or about celebrities ● Local and international reporting of events
i
Minor Age
nf
____________________________________________________________________________________________
Objective: Minor age categories are used to tag sites and apps primarily catering to minors under the age of 18, and for which the person using
the website is intended to be a minor
Co
Adolescents ✅Use this category for sites and apps primarily catering to an audience of minors
between 13-18 years old, for which the person using the website is intended to be an
adolescent
Tag Examples
● https://www.seventeen.com/
Products and services explicitly catering to to minors between the
ages of 13 and 18, where clear from the type of content created (e.g., ● https://www.teenline.org/
a magazine explicitly for teens)
● https://www.mindfulnessforteens.com/
● https://www.teenvogue.com/
Children ✅Use this category for sites and apps primarily catering to an audience of minors
under the age of 13 (ages 0-12 years) for which the person using the website is
intended to be a child.
Tag Examples
Products and services explicitly catering to to minors under the age ● https://pbskids.org/
of 13, where clear from the type of content created (e.g., a children’s
show) ● https://www.timeforkids.com/
● Endless Alphabet: ABC Learning for Kids

❌MINOR AGE EXCLUSIONS:
Do NOT Tag Examples
News articles about minors, including statistics or about celebrities ● Local and international reporting of events
Products and services that may be popular or commonly used by ● https://www.tiktok.com/

minors, but are not explicitly intended for minors
● https://www.minecraft.net/
● Apps or games popular with minors, but not exclusively for
them ● https://shop.mattel.com/
● Toys
● Clothing popular with teens ● https://us.shein.com/
Products to be purchased for children, but not catering to an audience ● https://www.hannaandersson.com/

of minors (e.g., infant clothes, shoes, baby gear, etc)
18 ial
Non-native Speaker
____________________________________________________________________________________________
✅Use this category for sites and apps explicitly catering to native speakers of non-majority languages (for example, Spanish speakers in the
United States; Mixtec speakers in Mexico, etc.)
Tag Examples
75 nt
Language schools or courses for non-native speakers ● https://thespanishgroup.org/
27
● English language courses in the US
● Court translator services
14 de
❌NON-NATIVE SPEAKER EXCLUSIONS:
Do NOT Tag Examples
News articles about non-native speakers, including statistics or about ● Local and international reporting of events
celebrities
i
International language schools or courses for tourists or business ● https://www.languageinternational.com/

nf
travelers (e.g., IELTS, TOEFL, English language schools in Thailand)

● https://ielts.org/
Teacher training for ESL ● https://www.eslcafe.com/
Physical Wellbeing
Co
____________________________________________________________________________________________
Objective: Physical Wellbeing categories are used to tag non-medical maintenance of physical wellbeing and healthy lifestyle.
Fitness & ✅Use this category for sites and apps for products and services explicitly related
workout to exercise, such as equipment, memberships, routines, trackers, etc.
Tag Examples
Products catering to fitness, exercise, and workout (e.g., ● https://www.skg.com/

fitness trackers, hydration trackers, free weights)
● Water Reminder
● https://www.tkostrength.com/
Services catering to fitness, exercise, and workout ● https://www.bodybuilding.com/
● https://formagym.com/
● https://www.excellenceinfitness.com/
● https://www.healthifyme.com/us/
Nutrition ✅Use this category for sites and apps about non-weight loss and non-medical
condition nutrition information and support
Tag Examples
Products or services catering to nutrition such as nutrition trackers ● https://www.fooducate.com/

or apps
● https://www.eatthismuch.com/
Services catering to nutrition ● https://www.eatright.org/
Organizations providing nutrition resources ● https://nutrition.org/
Sleep ✅Use this category for sites and apps about sleep schedules, sleep patterns,
sleep health, and sleep tracking
Tag Examples
18 ial
Products catering to sleep health, such as sleep apps or trackers ● https://www.sleepcycle.com/
● https://pillow.app/
Organizations providing advocacy or information about sleep health ● https://www.sleepfoundation.org/

or sleep hygiene
75 nt
27
Vitamins & ✅Use this category for sites and apps providing pills, capsules, powders, or liquids
Supplement intended to supplement diet and provide nutrients, not for treating a specific medical
s condition.
14 de
Tag Examples
Products and services primarily offering vitamins or supplements ● https://triquetrahealth.com/

● Herbal supplements to ‘support’ behaviors or body parts (e.g.,
● https://sovereignsilver.com/
‘Turmeric joint support’ or ‘Focus’ supplements)
i
● https://www.schiffvitamins.com/
● Creatine products
nf
● https://www.livemomentous.com/
● Multivitamins
● https://www.vitalproteins.com/
● Collagen
● https://wyldcbd.com/
● Protein powders
Co
● https://vivanaturals.com/
● Hemp and CBD products without THC or delta-9
● https://www.pureencapsulationspro.com/
🗒️Note: Cannabis products with THC or delta-9 should be tagged as
Criminal & Illicit ● https://www.charlottesweb.com/
Weight Loss ✅Use this category for sites and apps catering to weight loss
Tag Examples
Products and services catering to weight loss (e.g., liposuction, ● Noom

macro counting/tracking apps, meal-replacement shakes and bars)
● Keto Cycle
🗒️Note: Medical weight loss procedures should also be co-tagged
● https://slimfast.com/
with Illness & Injury
● https://www.weightwatchers.com/
● https://blossombariatrics.com/
❌PHYSICAL WELLBEING EXCLUSIONS:
Do NOT Tag Examples

News articles about physical wellbeing (e.g., weight loss, vitamins, ● Local and international reporting of events
fitness, etc.) including statistics or about celebrities
Bath and beauty treatments ● https://www.irishspring.com/

● Shower gels, hand creams, facial products or treatments
● https://www.ulta.com/
● https://sknspanyc.com/
General recipe sites NOT focused on nutritional outcomes ● https://www.allrecipes.com/
Politics
____________________________________________________________________________________________
Objective: Politics categories are used to tag sites and apps primarily catering to political parties, political positions, and political issues subject to
advocacy or debate
18 ial
Government ✅Use this category for sites and apps explicitly about non-partisan, public
Services government services
Tag 75 nt Examples
Sites or apps for non-partisan public government services: ● https://council.nyc.gov/
27
● Local government bodies and buildings (e.g., sitting city ● https://www.talgov.com/
council, mayor, etc.)
● https://www.met.police.uk/
● Services provided by government bodies (e.g., police, fire
● https://www.senat.fr/
department, etc.)
14 de
● https://www.un.org/
● National level government bodies (e.g., Senate, Parliament)
● International bodies (e.g. United Nations)
❌GOVERNMENT SERVICES EXCLUSIONS:

i
Do NOT Tag Examples
News articles about government agencies or governments. ● Local and international reporting of events
nf
Informational sites hosted by municipalities, cities, or countries; ● https://www.santacruz.org/

tourism boards
Co
Political ✅Use this category for sites and apps catering to clear affiliation with a named
Affiliation political party or movement
Tag Examples
Products catering to named political affiliations ● All Riot - clothing with left-wing political messaging
● Official GOP shop
Services catering to specific political affiliations ● https://www.theamericanconservative.com/
● Explicitly affiliated media organizations ● https://europeanconservative.com/
Organizations catering to specific political parties ● https://www.gop.com/
● https://democrats.org/
● https://labour.org.uk/
● https://www.conservatives.com/
● https://www.libdems.org.uk/
● https://www.bjp.org/
● https://www.cpusa.org/
● https://www.europarl.europa.eu/portal/en
● https://www.gp.org/
● En Marche
Organizations catering to specific political movements or ● Heritage Foundation (‘conservative’)

ideologies (e.g., conservative, liberal, Marxist, etc.)
● Third Way (‘left of center’)
● https://www.marxists.org/
❌ POLITICAL AFFILIATION EXCLUSIONS:
Do NOT Tag Examples
News articles about elections, political candidates, political activity, or ● Local and international reporting of events
social issues.
18 ial
Political ✅Use this category for sites and apps explicitly in support of a political candidate
Candidate for local, state, or national office.
Tag Examples
75 nt
Political campaign sites or apps promoting candidates for local political ● https://joebiden.com/
27
positions (e.g., city council/councilman, mayor, alderman) or
● https://elizabethwarren.com/
state/national positions (e.g., representatives, assemblymen, senators,
governors, presidents, etc.) ● https://berniesanders.com/
14 de
● https://betoorourke.com/
❌ POLITICAL CANDIDATE EXCLUSIONS:
Do NOT Tag Examples
i
social issues.
nf
Social ✅Use this category for sites and apps catering to social or political topics of
Political national or international interest, over which the public may be deeply divided, and
Issue the subject has generated intense discussion, debate and advocacy (for or against).
Co
Tag Examples
Organizations focused on advocacy or awareness around political or Civil and Social Rights
social issues. ● Fair Elections Center (voting rights reform)
🗒️Note: A social political issue MUST feature public or political ● Freedom Forum
advocacy (for or against), debate, or discussion one of the specific
issues below: ● Anti-Defamation League
○ Civil and Social Rights (e.g., freedom of religion, ● ACLU

press, speech, equal rights or freedom from Guns
discrimination, reproductive rights, right to vote, right ● https://www.bulletpointsproject.org/
to privacy, workers’ rights, etc.)
Health
○ Crime (e.g., controlled substance policies, domestic
abuse, hate crime) ● https://medicare4all.org/
○ Economy (e.g., government policies affecting Environmental Politics

minimum wage, unemployment, benefits or pensions, ● Environmental Action
banking regulations, inflation, taxes, housing issues,
agriculture regulations, etc.) ● Extinction Rebellion
○ Education (e.g., gov’t policies affecting education
access, quality, or affordability; student loan policies, ● Natural Resources Defense Council
curriculum policies)
● Nature Conservancy
○ Environmental Politics (e.g., climate change
regulation, pollution issues, sustainable energy ● World Wildlife Federation
issues/regs, gov’t policies around deforestation, Immigration
animal habitats, etc.) ● https://www.refugee-action.org.uk/
○ Guns (e.g., gun rights, control, regulation, reform)
Political Value and Governance
○ Health (e.g., healthcare access or reform, vaccine ● Americans for Peace Now (military intervention issue)
mandates, drug pricing regulation/reform, affordable
healthcare/universal healthcare) ● https://www.opensecrets.org/ (campaign finance reform)
○ Immigration (e.g., gov’t policies around citizenship,
● defundpolice.org
immigration, migration, assimilation, etc.)
○ Political Values and Governance (e.g, gov’t

policies around trade, military intervention, foreign
aid, territorial rights)
○ Security and Foreign Policy (e.g., defense

spending, gov’t policies around military service, cyber
attacks, int’l treaties, etc.)
Organizations positioned as ‘independent’ think tanks or political ● Institute for Public Policy Research
18 ial
advocacy groups across a range of issues
❌SOCIAL POLITICAL ISSUE EXCLUSIONS:
Do NOT Tag Examples
Information, products, or services about firearm ownership or training ● https://www.shootingclasses.com/

that is NOT explicitly about political advocacy
75 nt
27
Information, products, or services related to climate change that are ● https://www.sunrun.com/
NOT explicitly about political advocacy (e.g., solar panel products,
● https://www.strawesome.com/
reusable/biodegradable products)
14 de
social issues.
Regulated Products and Services

____________________________________________________________________________________________
i
Objective: Regulated Products and Services categories are used to identify websites and apps that may be subject to Meta advertising policies
nf
Alcoholic ✅Use this category for websites and apps explicitly catering to alcoholic
Beverages beverages and drinking alcoholic beverages.
Tag Examples
Co
Alcoholic beverage brand sites or apps ● https://www.samueladams.com/
● https://www.greygoose.com/
● https://thelongdrink.com/
Liquor stores or other vendors of alcoholic beverages, including ● https://www.delmesaliquor.com/

alcohol-specific delivery services
● https://drizly.com/
● ABC Fine Wine and Spirits
Non-alcoholic versions of alcoholic beverages (e.g., beer, wine, ● https://thezeroproof.com/

spirits, cocktails)
● https://drinkproxies.com/
Blogs, media, and other commentary explicitly catering to ● Vinography: A Wine Blog
alcoholic beverages
● Terroirist: A Daily Wine Blog
● https://www.thespiritsbusiness.com/
● Spirited Magazine
❌ALCOHOLIC BEVERAGE EXCLUSIONS:
Do NOT Tag Examples

News articles about alcohol, including statistics or about celebrities ● Local and international reporting of events
Gambling ✅Use this category for websites or apps offering any form of in-person or virtual
and gaming or betting for money (e.g., online slots, bookmaking and sports betting,
Simulated casinos)
Gambling
Tag Examples
Products and services for online betting, such as sports ● https://betonline.ag/

betting, online casino games, etc.
● https://www.mcluck.com/
Websites for brick and mortar casinos, whose marketing is ● Eagle Mountain Casino
explicitly about gambling
18 ial
Websites with informational content about gambling or real ● https://stevecasinoreviews.com/
money gaming, including casino finders, ‘best online poker’-type
● https://www.casino.org/
sites, or reviews
Fantasy sports leagues with any reference to betting ● https://underdogfantasy.com/

●
75 nt
Daily fantasy sports
27
● https://www.draftkings.com/
● Sportsbook
● ‘Win money on sports’ ● https://www.fanduel.com/
14 de
❌GAMBLING EXCLUSIONS:
Do NOT Tag Examples
News articles about gambling, including statistics or about celebrities ● Local and international reporting of events
Clothing or accessories depicting gambling imagery

i
Card games or apps with no real money and no simulated gambling ● Solitaire: Classic Card Games
nf
Hotels and resorts whose marketing is not explicitly about gambling ● https://www.wynnlasvegas.com/
Tobacco and ✅Use this category for tobacco products and smoking paraphernalia, including
Smoking cigars, cigarettes, chewing tobacco, pipes, and vaping products
Co
Tag Examples
Products and services explicitly catering to tobacco smoking ● Marlboro cigarettes

or nicotine vaping
● https://www.flawlessvapeshop.com/
● https://www.vaporfi.com/
Products for smoking cessation that contain nicotine or mimic ● https://www.nicorette.com/

smoking behaviors
● https://lucy.co/
● https://www.therippleco.com/
Websites with informational content explicitly promoting ● https://www.vapouround.co.uk/

tobacco smoking or nicotine vapes
● https://ejuicemagazine.com/
❌TOBACCO & SMOKING EXCLUSIONS:
Do NOT Tag Examples
News articles about tobacco or smoking, including statistics or about ● Local and international reporting of events
celebrities
Anti-smoking services and awareness organizations ● https://smokefree.gov/

● https://www.undo.org/
CBD products ● https://projectcbd.org/
Note: tag as Vitamins/Supplements
Cannabis
Note: tag as Criminal/Illicit
Weapons ✅Use this category for websites or apps offering the legal sale or promotion of
real or realistic toy weapons.
Tag Examples
Websites offering real weaponry, including: ● https://www.guns.com/
● Firearms ● https://us.glock.com/
18 ial
● Ammunition ● https://agrussell.com/
● Utility or tactical knives, etc. ● https://palmettostatearmory.com/
● https://ammo.com/
Realistic or life sized toy/hobby weaponry ● https://samuraistore.com/

75 nt
27
❌WEAPONS EXCLUSIONS:
Do NOT Tag Examples

14 de
News articles about weapons, including weapons statistics or about ● Local and international reporting of events
celebrities
Kitchen knives ● https://www.wusthof.com/
Unrealistic toy weapons (e.g., foam swords, Halloween costume gear, ● https://www.nerfsuperblast.com/
etc)
i
Fictional depiction of weapons (e.g., paintings, animation, shooter ● Sniper 3D: Gun Shooting Games
games)
nf
Political messaging or health advocacy related to firearm use ● https://www.bulletpointsproject.org/

(especially around ‘Second Amendment’ rights) - use Social Political
Issue ● https://home.nra.org/
● https://crpa.org/
Co
Relationship Status
____________________________________________________________________________________________
Objective: Relationship Status categories are used to identify websites explicitly catering to potentially vulnerable or private personal relationship
statuses
Adoption ✅Use this category for sites and apps about adoption or foster parenting,
and Foster including advice or resources about the process of adoption or becoming foster
Care parents, having given up a child to adoptive or foster care
Tag Examples
Organizations or services catering to adoption ● Center for Adoption Support and Education
Organizations providing resources for foster families ● Fostering Families Today
❌ADOPTION AND FOSTER CARE EXCLUSIONS:
Do NOT Tag Examples

News articles about adoption or foster care, including adoption/foster ● Local and international reporting of events
care statistics or about celebrities
General parent-oriented content ● https://www.parents.com/
● https://parentshelpingparents.org/
Child care or other family care relationships (e.g., grandparents) ● https://www.grandfamilies.org/
Mentorship or ‘big brother/sister’ organizations ● https://www.bbbs.org/
Caregiver ✅Use this category for sites and apps catering to caregivers, defined as someone
engaged in the unpaid, non-career work of providing day-to-day care for another
adult, regardless of family relationship
Tag Examples
18 ial
Organizations offering caregiver support or resources ● VA Caregiver Support
● Family Caregiver Alliance
❌ CAREGIVER EXCLUSIONS:
Do NOT Tag Examples

75 nt
News articles about caregiving, including caregiver statistics or about ● Local and international reporting of events
27
celebrities
14 de
Sexual Identity
_____________________________________________________________________________________________________
Sex Life
_____________________________________________________________________________________________________
Objective: Sex Life categories are used to identify websites or apps primarily catering to audiences or topics of potentially private sexual
i
information.
nf
Adult ✅Use this category for sites, apps, or organizations that feature pornographic
Products images, video, or text; that sell pornographic material; individuals or services
and Services providing sexual services; or dating sites that match users of specific sexual
subcultures.
Co
Tag Examples
Pornography: content that shows sexualized nudity (nudity) ● https://www.playboy.com/

or sexual acts
● https://penthouse.com/
Products and services catering to pornography, sexual ● https://www.adameve.com/

activity, or sexual services
● https://www.lelo.com/
● Escort services
● https://loversstores.com/
● Strip clubs/Gentlemen’s clubs
● Adult film actors ● https://www.eros.com/
● https://goldclubsf.com/
● https://www.adrianachechik.com/
Sexual enhancement products, tutorials (e.g., ‘Kama Sutra,’ ● https://wickedsensualcare.com/

how-to guides)
● https://www.thekamasutra.co/
Sexual acts, including fetishes, kink, dominants/submissives, ● https://www.fetish.com/

fuzzies/furries:
● https://www.kink-positive.com/
🗒️Note: Dating sites that focus on these themes should be tagged
● https://furscience.com/
with Dating as well
● https://polyamory.com/
❌ADULT PRODUCTS AND SERVICES EXCLUSIONS:

Do NOT Tag Examples
News articles about pornography or sex, including statistics or about ● Local and international reporting of events
celebrities
Medical nudity (i.e. does not show genitalia and is not sexually
suggestive)
Content catering to breastfeeding
Sexual health products when NO sexual positioning is found ● Lube, contraceptives, and condoms products IF there is no
sexualized positioning catering to pleasure or performance
🗒️Note: These should ALL be tagged under Sexual and
Reproductive Care ● Pain relief during sex products and no sexual positioning
● Women's menopausal products and no sexual positioning
18 ial
● Erectile Dysfunction products IF there is no sexualized
positioning
● Premature ejaculation product and no sexual positioning
Sites that sell or feature swimwear, athletic wear or lingerie where ● Victoria's Secret
minimal clothing is present, but no nudity
75 nt ● Frederick’s of Hollywood
27
Organizations providing information or resources about sexual activity
or sexual education
🗒️Note: These should ALL be tagged under Sexual and

Reproductive Care
14 de
Sites whose core business/purpose is NOT selling sex toys (products
designed to sexually arouse); e.g. vibrators, dildos, cock rings
Helpful terms for recognizing sexual positioning

Words that can be used for detecting sexually positioned enhancement products:
i
Your wife will be happy Satisfy your wife/husband

nf
Tighten it Be the man
Sagging Wife not satisfied
Increase size in men Be the best in bed

Co
P short Must gift in bed
Do not be ashamed with your partner Improve bust, Get busty
Happy wife Get busty
Kerewa, Ker3wa Satisfaction guaranteed, Increase stamina
Additional Tag Examples

Adults’ chat should be tagged as Adults’ sexual entertainments if the chat contains strong pornographic language, positioning description, and
sexual products/ toys references.
18 ial
75 nt
27
14 de i
nf
Co

For family planning, contraceptives, and condoms: if pleasure is only implied, not explicitly stated. (ex: “Thin”, “ribbed”, “warming” etc)
Erectile Dysfunction products IF there is no sexualized positioning (i.e Genital shaped objects/foodstuff). Lube products IF there is no sexualized
positioning related to pleasure or performance
Sites promoting sexual education, sexual health information or safety announcements around sexting with no sexual positioning.
Premature ejaculation product and no sexual positioning.
Products that mention genuine medical disorders with no sexual positioning, yet contain the words 'sexual' or 'desire' only to describe the medical
term itself e.g. HSDD ‘Hypoactive Sexual Desire Disorder’
18 ial
75 nt
27
14 de
Dating ✅Use this category for dating sites or apps providing dating, romantic meetup, or
i
matchmaking services
nf
Tag Examples
Dating sites or apps ● https://www.eharmony.com/
● https://tinder.com/
Co
● https://www.seniormatch.com/
Sites explicitly catering to dating and relationship advice ● https://pairedlife.com/
Dating sites or apps catering to named subcultures (e.g., ● https://dating.jdate.com/

religion, ethnicity, etc.)
● https://www.chispa-app.com/
🗒️Note: Dating sites that focus on these themes should be co-tagged
with the appropriate category (e.g., Ethnicity or Race, Faith-based
Affiliation)
❌DATING EXCLUSIONS:
Do NOT Tag Examples
Sites for reality or game shows about dating (e.g., Love Island,
Married at First Sight, The Bachelor, etc.)
News articles about dating, including dating statistics or about ● Local and international reporting of events
celebrities
Dating industry news ● https://www.datingnews.com/
● https://www.globaldatinginsights.com/
Infidelity ✅Use this category for sites and apps catering to a personal history of infidelity
Tag Examples
Products or services targeted toward those dealing with infidelity ● https://www.affairrecovery.com/

• infidelity therapy/counseling services, infidelity recovery
courses or coaching
Services explicitly for people seeking out infidelity ● https://www.ashleymadison.com/

● ‘cheating’ or ‘affair’ apps
❌INFIDELITY EXCLUSIONS:
Do NOT Tag Examples
News articles about infidelity, including infidelity statistics or about ● Local and international reporting of events
celebrities
18 ial
Products, services, or apps promoting the ability to track an ● https://spynger.com/
unfaithful partner
Sexual Orientation
75 nt
_____________________________________________________________________________________________________
27
✅Use this category for sites and apps about sexual orientation
🗒️Note: Sexual orientation is defined as a pattern of sexual and/or romantic attraction

14 de
Tag Examples
Products or services explicitly catering to a specific sexual ● EnGAYged Weddings

orientation
● Out Adventures
● Same-sex wedding planners
● https://gayprideapparel.com/
● Queer travel services
● https://www.glma.org/
i
● www.out.com
nf
Organizations or associations about sexual orientation ● The Trevor Project
● GLAAD
🗒️Note: If these are involved in political advocacy, policy discussion, ● American Institute of Bisexuality
etc., they should ALSO be tagged as Social Political Issue
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❌SEXUAL ORIENTATION EXCLUSIONS:
Do NOT Tag Examples
News articles about sexual orientation, including sexual orientation ● Local and international reporting of events
statistics or about celebrities
Public figures who identify as LGBTIA+ without taking an explicitly

activist role, including celebrity news
Fictional film or literature featuring characters or plot about sexual

orientation
Tragedy and Hardship

____________________________________________________________________________________________
Objective: Tragedy and Hardship categories are used to identify sites and apps catering to individuals having experienced hardship in the form
of personal loss events, separation or divorce, or victimization
Personal ✅Use this category for sites providing products or services catering to personal
Loss loss events, including death of a loved one (including a pet) or widowhood
Tag Examples
Products or services catering to ● https://www.funeralwise.com/

● loss or illness of loved ones, including funeral arrangements,
● https://everloved.com/
obituary services, etc.
● Loss of home or shelter, displacement due to natural disaster ● https://www.firevictimtrust.com/
Organizations catering to grief and loss support ● https://www.griefshare.org/
● https://modernloss.com/
Organizations catering to support for widowhood status or loss of a ● National Widowers’ Organization
spouse
● W Connection
❌PERSONAL LOSS EXCLUSIONS:
Do NOT Tag Examples
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News articles about personal loss, including death statistics or celebrity ● Local and international reporting of events
deaths
Separation ✅Use this category for sites providing services related to changes in marital status
or Divorce
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Tag
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Services explicitly catering to divorce or separation
Examples
● https://divorcehelp.com
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● https://www.californiaonlinedivorce.com/
Organizations or support groups catering to those having ● https://www.divorcecare.org/

experienced separation or divorce
❌SEPARATION OR DIVORCE EXCLUSIONS:

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Do NOT Tag Examples

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News articles about separation or divorce, including divorce statistics ● Local and international reporting of events
or celebrity divorce
General family law sites providing a range of services that may include ● https://www.familylawsandiego.com/
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divorce or separation counsel
Victim ✅Use this category for sites catering to users based on their potential
Status identification as victims
Tag Examples
Products, Treatments, and Services catering to severe, ● https://stopitnow.org/

permanent, ongoing or extreme harm (mental, emotional, financial,
● https://www.safehorizon.org
physical) and the Businesses, Organizations, Associations that provide
these products/services. ● https://www.rainn.org/
● Support groups
● Forums catering to being a victim of sexual assault, sexual

abuse, or serious violent crime
● Organizations that assist victims with legal or financial support
● Assistance with Crime Victims Compensation application

● Assist victims and their family members submit statements to
the court
● Intervention with landlords, creditors and employers on behalf

of the victim
● Assistance with funeral/memorial arrangements
● Assistance with safety planning
● Assistance in navigating the medical system
Organizations providing resources or information focused on: ● https://www.cpedv.org/ (Find Help option)
● Supporting people who have been harmed (mental, emotional, ● https://stories.ourwave.org/

financial, physical)
● Personal stories about harm
● Personal experiences, how to cope with crimes
❌VICTIM STATUS EXCLUSIONS:
Do NOT Tag Examples
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News articles about victims, crimes
● Local, national, international reporting of events
Sites that advocate for victim-related causes.

● A site that advocates for legislative reform on victim-related
causes
Note: oftentimes, they aim to connect victims with resources/
organizations that provide the actual services and should be tagged ● Organization who are offering training to become and
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above accordingly advocate supporting a crisis or other cases, providing
awareness
27 Additional Tag Examples

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News articles about victims, crimes

Law firms with diverse practice offerings, do not specialize in legal support for extreme harm
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3/ Workflow Overview
Process
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SRT UI
Frequent Tagging Questions

Can multiple tags apply to the same job?
Yes. In some cases, two restricted topics will apply to the same content. Some common examples are when content is about
● A product or service referring to both Gender Expansive identity AND Sexual Orientation
● A Dating app explicitly about a specific sexual orientation
● A Medical Procedure that treats a specific Illness or Injury
● A Healthcare Provider that specializes in a specific Illness or Injury
How should jobs displaying in different languages be handled?

For jobs in a different language, evaluate if there is enough text or image context to understand the core purpose of the content, label the job.
For example, if text has a mix of languages, but enough words in the correct language to understand the core purpose.
Use the following process:
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Document-specific language instructions addressed below.

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How should loading issues and/or blocked links be handled?

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● Review the screenshot AND plain text of the URL for any signal, and choose the most relevant tag from the taxonomy. If unsure, take the
more conservative approach.
○ E.g. : If keywords such as “hospital”, “medical” are present, tag with a Health & Wellness category
○ E.g.: If keywords such as “loan”, “bank” are present, tag with a Financial Services category
○ Note: pay special attention to any explicit images OR terms related to

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■ Hate groups or the promotion of violence (keywords: “Nazi”, “KKK”; images: blood, gore, acts of violence)
■ Pornographic images OR terms (e.g. “porn[dot]com”, “XXXtube[dot]com”, graphic sexual imagery in screenshot)
● Note:
○ Only choose “broken link”/ “blocked link” when there’s absolutely no indication of any potential sensitivity. Websites tagged “Broken link /
blocked link” are audited to ensure that this selection is not overapplied
○ Some jobs may have broken links but the screenshot/ URL itself may indicate a signal of a restricted or prohibited category. Raters should
take the more conservative approach and choose the closest restricted or prohibited tag based on the screenshot/URL string.
Below some examples of jobs with screenshots and broken links:

1. This job is tagged under none of the above because the links of the domain are broken, and the screenshot as shown doesn’t indicate any
restricted or prohibited job.
2. This job is tagged under Vitamins & Supplements because the links of the domain are broken, but the screenshot as
shown contains CBD products
● If there’s absolutely no way to categorize the job under any restricted/ prohibited categories, select either of the two tags:
○ Broken Link: website does not load due to '404 Error' or similar error
■ Examples (include but not limited to):
■ Website displays an error message
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■ Website is empty / blank page
■ Website is under construction
○ Blocked Link: website is blocked by SRT or other content filter. Note: copy + paste link into a new tab to confirm the website is
blocked before marking this option.
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How should News and Journalism jobs be handled?
News and Journalism is content from general news and journalism websites and apps, regardless of subject matter. News and journalism is
from digital newspapers, online news channels, news apps, etc. It provides local, national, or international reporting on events.
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Many News and Journalism pieces seem to be about a restricted topic. However, the guidelines clearly state NOT to tag News and Journalism with
a restricted topic category.
Instead, when you choose None Apply, you will be asked if the app or website is News or Journalism. If this categorization applies, mark ‘Yes.’
News & Journalism Examples

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Digital newspaper or magazine articles ● https://people.com/crime/
● https://www.mercurynews.com/tag/south-bay-crime/
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● https://www.nytimes.com/section/health
Online news channel articles ● https://www.cbsnews.com/sanfrancisco/tag/san-jose-police-

department/
● https://www.npr.org/sections/health-
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shots/2024/02/08/1230174586/high-us-drug-prices
● https://www.nbcnews.com/now/video/doctors-say-cancer-
vaccines-show-promising-results-in-trial-patients-
203823173521
Issue Description Action Notes
Document fails to load any Select "Document did An example of this would be when the SRT widget fails to load
Page Load information not load"
Error ● Screen is blank
● You do not see the SRT
interface as shown in the
"How to Categorize a
Document" section
Document does not provide Select "Missing If you do not understand the content that is provided, perform a brief side
Missing enough context for you to decide Content" search, if necessary, using a search engine to gain a better understanding;
Context a category.
● E.g, a login page or a However, not understanding the provided content is not a scenario of
blacked out screen. Missing Context and the job can still be properly categorized.
Some or all of the document is in Select "Wrong Choose "Wrong Language" when you are shown content in a language that
Wrong a language that differs from the Language" differs from the designated language of the queue you are categorizing in,
Language designated language of the leaving you unable to determine the core focus of the document.
queue, preventing you from
understanding its core purpose Do not use if a mixed language document contains enough of the
and correctly assigning a designated language to categorize accurately.
category. Context is key.
For mixed language jobs in which there might be a single word such as
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'transfer' or 'crime', there may be no way to determine the overall theme of
the job.
For jobs that have all text or audio in a language other than the targeted
language but except for a single recognizable entry such as "5%" or "90%",
it is likely that Wrong Language is appropriate as well unless the rater is able
to determine the "aboutness" of the job with just the single recognizable
75 nt entry. This may be an infrequent situation.
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The document contains material Select "Prohibited Escalate to your manager immediately and report the Job ID if the document
Sensitive which is illegal and/or presenting Content" contains:
an immediate danger or threat. 1. Child Exploitation and/or Child Nudity
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2. Self-Injury/Suicidal
3. A Time-Sensitive/Credible Threat
Errors and Bugs

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Error Buttons
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There are four types of issues you might come across when evaluating documents: Page Load Error, Missing Content, Wrong Language, and
Sensitive.
The following table describes what each of these errors might look like, as well as what you should do if you come across them while categorizing.
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SRT Bug Report
Raters & Vendor Manager SRT Bug Report Process : If you are facing a SRT issue, please visit the Bug Report Playbook to learn how to report it.
4/ Document Type Instructions
4a/ App
Description
App store pages promoting a specific app product.
Considerations
● Always click on the links AND notice the app category AND read the text description to gain a full understanding of the app’s purpose.
● Some URLs might be broken or unavailable in your area.
○ Label the job if there is enough information in the app category and text description.
○ Do not use the ‘Document did not load’ or ‘Missing content’ error unless there is not enough information to label the job. (see
above)
● Many app descriptions and URLs contain blended languages, generally English alongside another language. See above ‘Language
problems’ instructions
Workflow
Step 1
Review all parts of the app page provided:
● Click through any provided URLs.
● Note the app category
● Read the text description of the app.
Step 2
Step 2a: Determine the main purpose of the app.
● Determine what kind of business or organization the app is for (e.g., a product, service, idea, or organization.)
● Mentally fill in the blank: This app is for _____ (i.e. the Green Party, a funeral home service, a banking app)
Step 2b: Determine restricted topic categories.
Based on step 2a., use the definitions of restricted topic categories below to help you decide if restricted topic(s) are present in the content:
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Restricted Topic Categories Present Restricted Topic Categories Not Present
Pick the most correct restricted topic category(s). If you have evaluated all parts of the app page, and you
have found that the app does not relate to any restricted
An app may be about more than one label. For topic categories, select the “None Apply” option.
example, an app for a Latinx dating site should be
tagged with Ethnicity or Race and Dating
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Step 3
Record information about your workflow
Say if you were able to make a decision on this job.

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● If yes AND you picked a restricted topic category, choose the features of the app you used to decide
● If yes AND you did not select a restricted topic category, but selected “None Apply”:
a. Say whether None Apply because the job is a News & Journalism website (yes/no)
b. select N/A
● If not, select an Error category

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Selection Rationale
nf
Text from UI The written parts of the app store UI were most helpful in picking the correct restricted
topic.
URLs The parts of the URL most helpful in picking the correct restricted topic.
Text from UI and Both the app store UI and the URL were helpful in picking the correct restricted topic.
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URLS
N/A No restricted topic categories present
Important
● Try to make a decision with the information available, even if a URL is broken or there is a blend of languages in the URL or text
description.
● ONLY use an error if one of the following issues arises AND there is not enough information to label the job.
○ Document did not load: url is broken or invalid (e.g., does not direct to iTunes store or Google Play) AND there is not enough
information from the app category and text description to label the job
○ Missing content: url leads to an iTunes or Google Play page, but app not available in your area or no longer exists AND there is
not enough information from the app category and text description to label the job
IMPORTANT! For a job to be counted, you must select either a restricted topic category, None Apply, or an error
category.
Step 4: Submit to move on to the next job
Example
Sample App Page Decision and rationale
1. Evaluating the app page features, we see:
a. Visuals indicating medication
b. App category is Medical
c. Services include
i. Health goals
ii. Organizing/simplifying health
tasks
iii. Health task reminders
d. Text description describes medication
management and helping with routines
2. The core purpose of this app is to provide support

with health and medical routines.
3. The correct category is Wellness Support: this

is an app providing general health services
(organization, goal setting) and is NOT a licensed
provider.
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4b/ Pixel
Description
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Pixel refers to a webpage. You will be tagging based on the domain, text, and visual content of the webpage provided for each job .
Considerations
● Relevant terminology
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○ FQDN: Fully Qualified Domain Name; this domain and any subdomains between https:// and the next forward slash
■ https://www.seventeen.com/
■ https://pharmacy.amazon.com/
○ Domain: In these guidelines, we’ll use the shorter domain to refer to the FQDN
i
○ Subpage: A lower level page within a website. These are shown in the URL after the FQDN.
nf
■ https://www.seventeen.com/fashion/
■ https://pharmacy.amazon.com/pricing?ref_=sf2_primesavings_t1#primesavings
● In this workflow, you will ALWAYS evaluate a webpage based on the domain, NOT a subpage
● Some websites will require multiple labels. If more than one of the categories is present, please apply any applicable categories.
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● If you are unsure about a particular domain, reach out to the leads for further clarification.
● Wrong language procedure: you will see a screenshot of the webpage and a link to the webpage. The screenshot may show a webpage in
a language other than English.
Both Screenshot and Link show an English- Screenshot shows a webpage in a language other
language webpage than English
1. Click through to the webpage. 1. Click through to the webpage.
2. Evaluate according to above instructions. 2. Translate using one of the following methods:
3. Complete workflow to submit the job. a. Google translation pop-up
b. Right-click and select ‘Translate to English’
3. Evaluate according to the above instructions.
4. Complete workflow to submit the job.
Workflow
Objective: For each site, classify the core business or purpose of the site along our defined restricted categories.
Step 1
● Examine the screenshot, and then click through to the website
● If you are led to a subpage, find the domain by navigating to the home page.
○ Example: If the URL opens to https://www.seventeen.com/fashion/, navigate to the home page, or the https://seventeen.com/
domain
Review all parts of the webpage provided:

● Scroll through the bottom of the page. If the site is a continuous scroll, evaluate 5 folds.
🗒️Note: For the purpose of this instruction, a fold can be defined as where the browser window ends, but the content continues
underneath.
● Review the website footer can contain helpful information / disclosures about the nature of the business, such as “FDIC insured” (which
indicates a bank, which falls under “FINANCIAL SERVICE”).
● Review menus and drop-down options (do not click through, unless an option potentially maps to a prohibited category).
● Always click to the “About Us” section (where present) if core business/purpose is not readily apparent from the home-page. (Do not
spend more than 2 minutes reviewing the home page or “About Us” section).
● Always click on the "shop / products" section to review the items available.
Step 2
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Step 2a: Determine the main purpose of the webpage.
● Determine what kind of business or organization the webpage is for (e.g., a product, service, idea, or organization.)
● Mentally fill in the blank: This webpage is a site for _____ (i.e. the Green Party, a funeral home service, a bank)
Step 2b: Determine restricted topic categories.

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Based on step 2a., use the definitions of restricted topic categories below to help you decide if restricted topic(s) are present in the content:
27
Restricted Topic Categories Present Restricted Topic Categories Not Present
Pick the most correct restricted topic category(s). If you have evaluated all parts of the webpage, and you
have found that the app does not relate to any restricted
A webpage may be about more than one label. For topic categories, select the “None Apply” option.
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example, a Latinx dating site should be tagged with
Ethnicity or Race and Dating
Step 3
Record information about your workflow
Say if you were able to make a decision on this job.

i
● If yes AND you picked a restricted topic category, choose the features of the webpage you used to decide
nf
● If yes AND you did not select a restricted topic category, but selected “None Apply”:
a. Say whether None Apply because the job is a News & Journalism website (yes/no)
b. select N/A
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● If not, select an error category (see Error category definitions below)
Selection Rationale
Text The written parts of the content were most helpful in picking the correct restricted topic.
Image The visual parts of the content (photos, illustration, animation, video, etc.) were most
helpful in picking the correct restricted topic.
Text and Image Both written and visual parts of the content were helpful in picking the correct restricted
topic.
N/A No sensitive categories present
Example
Sample Webpage Decision and rationale
● If the core business purpose indicates one of

the categories listed below, tag the domain
for that category. For example, if you go to
cvs.com, the pharmacy/online drugstore aspect is
visible on the home page and title bar. In this case,
even though pharmacy and medical products may
not be on the initial landing page (e.g.
cvs.com/photo/photo-landing), we should still tag
the domain under “health”, given their clear
statements on the home page that they are a
pharmacy.
4c/ Text
Description
The jobs in the 3PD text workflow are made up of three distinct parts:
1. URL path: string identifying the web resource
Example: m.snapdeal.com/product/x/660338254268
2. JSON: key/value pairs separated by a colon; valid values in the key/value pair will generally be strings, numbers, boolean, or ‘null’
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Example: {content_type : vehicle,
content_category : suv_midsize,
year : 2012}
3. Query: a series of query parameters

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Example: sd_shorturl = 1; utm_medium = wa_transactional_growth
27
Considerations
● You will be evaluating the core purpose of the FULL URL for restricted topic keywords
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● To evaluate each of the three inputs, you should ask yourself:
1. Are there keywords embedded in the URL path, JSON data, or query that indicate that the core purpose of this job is related to a
restricted topic category?
2. Is there enough context to make a clear judgment about a related restricted category?
● There may be considerable noise and extra text around relevant keywords or values. Be sure to evaluate each input type carefully
i
● Evaluate the meaning of the full URL to determine the core purpose. Where there is conflicting signal, ask yourself whether the core
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purpose of the page is about a restricted topic.
○ For example, in the scenario below, the URL is for a page about sports news. Even though the domain indicates something to do
with wellness, the core purpose of the page is not related to a restricted topic.
■ URL: www.totalwellness.com/news-about-sport/
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■ JSON: {article_name:"Top Sports News 2024"}
Workflow
Before labeling
● Do an initial evaluation of the job by examining all three input types (URL, JSON, QUERY)
URL PATH JSON QUERY

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● Decide whether or not you can make a decision on the job. See above for full description of possible error responses.
○ For this job, we have plenty of information to make a decision. The URL, JSON, and QUERY are in English, and there
i
is enough text to give context to the data.

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Labeling
If you feel that you are able to make a decision on the job, assign all restricted topic categories that apply to the job.
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Assigning a label
1. Highlight any segments of the inputs that indicate that this data is related to a restricted topic category.
2. Highlighted segments will appear in the central top panel.
a. Clicking Add Segment will create a pill showing your selected segment.
b. Clicking the x on the pill will delete the added segment.
3. Assign the appropriate restricted categories to the segment(s) you have selected.
a. In this case, “content_ids” is ONLY AN EXAMPLE to show the workflow
b. Based on the URL and the JSON key/value pairs, we can clearly see that this data is related to a used car sale, which is not
a restricted category. No segments would need to be selected for this job.
4. In the upper right panel, indicate whether you were able to make a decision on the job and what input helped you make a decision
on the job. Submit.
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3PD Website & App Classification - 2024.03.01

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Restricted Topic Classification for Websites & Apps

Website or App Types

● Websites or apps for organizations providing informational content

● Websites or apps promoting advocacy, charity, or fundraising for a cause

Services catering to immigration status ● https://www.immigrationlawgroup.net/

Organizations providing services to individuals experiencing ● International Catholic Migration Commission

❌CITIZENSHIP & IMMIGRATION STATUS EXCLUSIONS

Do NOT Tag Examples

Political advocacy or opinions related to immigration, citizenship ● https://www.refugee-action.org.uk/

Sites for organizations seeking ONLY charity or donations with ● https://miles4migrants.org/

Services explicitly catering to the acquisition of one’s own or ● https://www.criminalrecords.com/

Background check services ● Checkr

Services explicitly catering to the acquisition of one’s own or ● staterecords.org

someone else’s records

❌CRIMINAL RECORD EXCLUSIONS

Do NOT Tag Examples

News about crime, laws and penalties, criminal history, ● https://www.kqed.org/news/11955206/millions-of-criminal-

● News articles like 'tech companies no longer require criminal

Social discussions that don't indicate a criminal history like ● defundpolice.org

🗒️Note:These should be tagged as Social Political Issue

● Tangerine: Self-care & Goals

● Moodnotes: Mood Tracker

❌EMOTIONAL WELLBEING EXCLUSIONS

Do NOT Tag Examples

News articles about emotional wellbeing, including statistics or about

anxiety, depression, etc.).

🗒️Note: These should be tagged as Mental Health Condition.

● Indian Health Center of Santa Clara Valley

❌ETHNICITY OR RACE EXCLUSIONS

News articles about race or ethnicity, including statistics or about

Faith and Spirituality

Businesses or organizations serving people of a religion or ● Community Christian Center

philosophy, such as gurudwaras, mosques, temples, etc.

● Silicon Valley Gurudwara

Educational organizations primarily serving students of a named ● Catholic University of America

Services offering mystical practices for entertainment value - ● https://numerology.lovwide.com/

Services catering to spiritual or philosophical beliefs; Astrology or ● Psychic Healer Now

Organizations catering to spiritual or philosophical beliefs ● Center for Spiritual Enlightenment

Businesses or organizations serving adherents to a specific ● Atheism UK

❌FAITH AND SPIRITUALITY EXCLUSIONS

Holiday sales or promotions ● Shop Macy’s After-Christmas Sale - 60% off

Health or healing methods ● www.ayurveda.com

🗒️Note: Websites offering a range of financial services should be categorized as Banking.

General accounting services for individuals, households, or ● http://www.koehlercpa.com/

Tax preparation services for individuals, households, or businesses ● H&R Block

General banking services, such as credit unions, checking or ● Chase.com

Sites or apps offering mixed financial services, including online ● https://www.sofi.com/

Banks or other business that offer support for when an overdraft

Sites and apps offering budgeting or spending analysis services. ● Mint

your accounts in one place'

Services to aggregate all expenses/accounts into one tracking ● apps.apple.com/us/app/mint-personal-finance-

Investment management, financial planning, and financial advisor ● https://www.fidelity.com/

Retirement and pension management and planning for individuals, ● https://retirehappy.ca/

Lending services ● Global Lending Services

Buy Now, Pay Later services ● Uplift

Credit score viewing, calculation, reporting, and monitoring, including ● experian.com

Sites and apps non-health insurance products ● State Farm

● Auto, home, renters, and other types of personal insurance ● geico.com

Sites for individual insurance agents or insurance finders ● https://www.chijiang.net/

Sites and apps providing digital wallets or payment services between

Do NOT Tag Examples

News articles about financial services, including statistics or about

Generic financial information, market research/ insights, education

Do not try to decide whether a condition (e.g., autism) is a disability.