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Starbucks® Blonde Espresso

The business case for Starbucks® Blonde Espresso


Starbucks® Blonde Espresso was designed to drive both new and additional espresso
occasions for our customers, and spark coffee engagement for our partners. Because
Starbucks® Blonde Espresso has the potential both to attract new customers and encourage
existing customers to personalize their beverages, this new espresso option will be a
powerful lever for your business. As you plan your promotion period launch, partner training
and engagement activities, consider how you and your team can use Starbucks® Blonde
Espresso to grow customer occasions to achieve your store’s targets.

Starbucks® Blonde Espresso


Starbucks® Blonde Espresso is a new core platform that will be introduced through six core
beverages:

• Blonde Flat White


• Iced Blonde Caffè Americano
• Blonde Vanilla Latte
• Blonde Caffè Latte
• Blonde Cappuccino
• Blonde Starbucks® Doubleshot® on Ice

Starbucks® Blonde Espresso will be available as an espresso option for all espresso beverages
in stores with two Mastrena® espresso machines. Flavored espresso beverages made with
Starbucks® Blonde Espresso will be crafted with a reduced pump standard to better
complement the subtle flavor.

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Starbucks® Blonde Espresso

Starbucks® Blonde Espresso and deployment

Consider the following when integrating Starbucks® Blonde Espresso into


beverage routines and deployment in your store:

Cafe or Drive Thru Stores with two Mastrena® espresso machines Drive Thru Stores with three Mastrena® espresso machines
• Place Starbucks® Blonde Espresso in the decaf hopper of your primary • Place Starbucks® Blonde Espresso in the decaf hopper of both your primary espresso
Mastrena® espresso machine machine and your Drive Thru (DT) espresso machine. Decaf espresso will only be
• When two partners are dedicated to espresso beverage production, work available in your secondary espresso machine.
together to shift beverages to the correct espresso machine • When multiple partners are dedicated to espresso beverage production, work
together to shift beverages to the correct espresso machine

SM SM ACTIVITY
Mastrena® espresso machine
• Starbucks® Blonde Espresso beans are denser than decaf, check calibration prior to
building beverages.

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Starbucks® Blonde Espresso Roast Last Updated – March 2021

Smooth and Sweet Flavor Pairings


Incredibly smooth and subtly sweet with a creamy mouthfeel Lemon, Orange, Caramel

Growing Region Roast Acidity Body Processing Blend Offering


Blonde Low Light Washed Single-Origin Core

Multi-Region Medium Medium Medium Semi-Washed Pre-Roast Limited Time

Dark High Full Natural Post-Roast Market Specific

Story of this coffee


Nearly five decades of sourcing, blending and roasting brought us here: a second espresso that’s boldly
mellow. This special blend is carefully roasted to coax out sweet, vibrant notes. Soft and balanced, it
highlights milk’s sweeter side, making classic espresso drinks extra smooth without a roasty edge.

Why we love this coffee


For espresso and our handcrafted beverages, Starbucks® Blonde Espresso is versatile, making it great over
ice as a refreshing take on our core beverages. Brewed, the light body and citrus acidity come together in a
smooth and sweet cup of coffee to enjoy.

First offered in 2016 in Canada Retail Stores. Learn more at Stories.Starbucks.com:


https://stories.starbucks.com/stories/2017/blonde-espresso-roast-launches-in-canada/
https://stories.starbucks.com/press/2018/starbucks-blonde-espresso-launches-in-u-s-stores/

Artwork may vary by market.

© 2021 Starbucks Corporation. For internal use only.


Starbucks® Blonde Espresso Roast
Coffee Facts Growing Region
• A lighter roast brings a unique flavor profile to our Latin America, Africa, Asia Pacific
espresso beverages while delivering superior quality and
highlighting our roasting expertise. The smooth, creamy
body and sweet citrus notes complement the full lineup
of our core espresso beverages.

• Innovation has always been at the core of Starbucks.


This unique blend was tailor-made to bring out the
lighter side of espresso. We began with a base of Latin
American coffees which led to a round body perfectly
suited to espresso, then added other origins to balance
the cup with complex acidity.

Blend History
• For more than 40 years, our signature espresso coffee has been Starbucks® Espresso Roast. Its hallmark is a special blend of beans
darkly roasted in the classic Italian style to produce a rich and caramelly sweetness with a lingering roast finish. Starbucks® Blonde
Espresso offers beverages a lighter roast that provides a balanced and sweet flavor with a smooth, creamy feel.

• Starbucks® Blonde Espresso Roast is not simply about roasting coffee beans lighter. It’s about blending the right coffees to target a
flavor profile and then finding the precise roast to release those flavors in the beans.

Learn more from two of the partners behind this coffee:


https://www.vox.com/ad/17066966/how-starbucks-made-the-new-starbucks-blonde-espresso

United States/Canada Partners

StarbucksCoffeeAcademy.com Visit traceability.starbucks.com to trace the journey of coffees in US and Canada stores.

*Starbucks Coffee Academy and Coffee Traceability are not yet available in all parts of the world.
Ongoing
Learning
© 2021 Starbucks Corporation. For internal use only.

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