A Not So Helpful Reviewer For Bam 040
A Not So Helpful Reviewer For Bam 040
What is Economics?
Field of Economics
● Microeconomics - deals with the economic behavior of individual units and specific
segments of society
- choices that individuals and businesses make and the way these
choices interact and are influenced by governments
● Macroeconomics - study of aggregate effects on the economy (national & global) of the
choices of the individuals, businesses, and government make.
- general/broad
Questions in Economics
Economics also studies when choices are made in a person's self-interest serve the social
interest.
● Baye: study of how to direct scarce resources in the way that most efficiently
achieves a managerial goal. In line with this, a manager is seen as a person who
directs resources to achieve a stated goal
○ Efficient - Getting the most from the inputs (or getting a lot for the efforts).
○ Effective - Getting the expected results from the outputs (or doing the right
things)
● Salvatore (2004) : described as the application of economic theory and the tools of
analysis of decision science to examine how an organization can achieve its aims or
objectives most efficiently.
○ Illustration
● defined as the utilization of managerial skills in the business by applying economic
theories and concepts to maintain efficiency in costing and production and its
effectiveness on every decision making by the firms to fully maximize their profits.
● A choice is a trade-off
○ Give up one thing to get another
Statements about "what is" are positive statements; statements about "what ought to be"
are normative statements. Economists are interested in positive statements about cause
and effect so they develop economic models.
TRY THIS!
https://quizlet.com/111630048/chapter-1-true-and-false-flash-cards/
ADDITIONAL INFORMATION
https://quizlet.com/522510366/module-1-introduction-to-managerial-economics-flash-cards/
Earning Profit
● Profit is defined as the difference that arises when a firm’s total revenue is greater than
its total cost. It is the difference between the income an entrepreneur receives from the
sale of his goods and services and the expenses he incurs to produce them: (income –
expense). Profit is the prime motivator in a capital system.
● Accounting Profit
○ total amount of money taken in from sales (total revenue) minus the cost of
producing goods or services. Shown on the firm’s income statement and are
typically reported to the manager by the firm’s accounting department.
● Economic Profit
○ difference between the total revenue and the total opportunity cost of
producing the firm’s goods or services.
○ The opportunity cost of using a resource includes both the explicit( or
accounting) cost of the resource and the implicit cost of giving up the best
alternative use of the resource.
○ Higher than accounting costs
Implicit costs are very hard to measure and therefore managers often overlook them.
Effective managers, however, continually seek out data from other sources to identify and
quantify implicit costs.
2. includes explicit costs only 2.. includes explicit and implicit costs.
3. single entity – accounting period view 3. macro market/whole project timeline view
4. used for income tax and financial 4. used to determine market entry, stay or
performance exit
Opportunity costs represent the potential benefits an individual, investor or business MISSES
OUT when choosing one alternative over another
For example, what does it cost you to read the book in Managerial Economics? The price you
paid the bookseller for that book is an explicit cost while the implicit cost (opportunity cost) is the
value of what you are giving up by reading that book. You could be studying other subjects or
watching TV and each of these alternatives has some value to you.
Key Points:
1. Whenever a choice is made, something is given up.
2. The opportunity cost of a choice is the value of the best alternative given up.
3. Choices involve trading off the expected value of one opportunity against the
expected value of its best alternative.
TRY THIS!
In 2012, Sid was a law professor and earned $80,000 per year. But he got tired of teaching law
students and decided to start his own law firm. He started his firm at the beginning of 2013.
Sid’s revenue from his law business in 2013 was $240,000. He cashed in a $70,000 savings
bond that was paying him 6% interest per year in order to start his business. He used the entire
$70,000 to buy machines, paper, etc. to start up his law business. Sid also hired Donna to work
for him part time and paid her a total of $30,000 during 2013. Sid’s other business expenses for
2013 were equal to $22,000. Sid also had to give up renting out a building he started using for
his business. He earned $13,800 per year renting out his building before he started his
business. At the end of 2013 Sid was trying to decide if he should stay in business or go back
to teaching law. His only concern at this point is money and he is only considering this one year
(he is not forecasting future earnings, etc.). Determine Sid’s: (NO WORK, NO POINTS)
Michael Porter’s Five Forces Framework that Impact the Sustainability of Industry Profits
Five forces framework - created by Harvard Business School professor Michael Porter
- analyze an industry's attractiveness and likely profitability.
- since its publication in 1979, it has become one of the most popular
and highly regarded business strategy tools.
Porter recognized that organizations likely keep a close watch on their rivals, but he
encouraged them to look beyond the actions of their competitors and examine what other
factors could impact the business environment.
He identified five forces that make up the competitive environment, and which can erode
your profitability.
1. Competitive Rivalry.
● Number and strength of your competitors
● How many rivals do you have?
● Who are they?
● How does the quality of their products and services compare with yours?
When rivalry is intense, companies can attract customers with aggressive price cuts and
high-impact marketing campaigns.
● Aggressive price cuts is a pricing decision (e.g. sale discount)
● Also, in markets with lots of rivals, your suppliers and buyers can go elsewhere if
they feel that they're not getting a good deal from you.
● On the other hand, where competitive rivalry is minimal, and no one else is doing
what you do, then you'll likely have tremendous strength and healthy profits.
2. Supplier Power.
● How easy is it for your suppliers to increase their prices?
● How many potential suppliers do you have?
● How unique is the product or service that they provide?
● How expensive would it be to switch from one supplier to another?
The more you have to choose from, the easier it will be to switch to a cheaper alternative.
But the fewer suppliers there are, and the more you need their help, the stronger their
position and their ability to charge you more. That can impact your profit.
3. Buyer Power.
● How easy is it for buyers to drive your prices down?
● How many buyers are there?
● How big are their orders?
● How much would it cost them to switch from your products and services to those of a
rival?
● Are your buyers strong enough to dictate terms to you?
When you deal with only a few savvy customers, they have more power, but your power
increases if you have many customers.
4. Threat of Substitution.
● Likelihood of your customers finding a different way of doing what you do
For example, if you supply a unique software product that automates an important process,
people may substitute it by doing the process manually or by outsourcing it. A substitution
that is easy and cheap to make can weaken your position and threaten your profitability.
If it takes little money and effort to enter your market and compete effectively, or if you have
little protection for your key technologies, then rivals can quickly enter your market and
weaken your position. If you have strong and durable barriers to entry, then you can
preserve a favorable position and take fair advantage of it.
Things to consider: Entry Cost, Speed of Adjustment, Sunk Cost, Economies of Scale,
Reputation, Government Restraints
For every buyer of a good there is a corresponding seller. The final outcome of the market
process then depends on the relative power of buyers and sellers in the marketplace. The
power or bargaining position of consumers and producers in the market is limited by three
sources of rivalry such as:
2. Consumer-Consumer Rivalry
This rivalry reduces the negotiating power of consumers in the marketplace. It arises
because of the economic doctrine of scarcity. When limited quantities of goods are available,
consumers will compete with one another for the right to purchase the available goods.
3. Producer-Producer Rivalry
Unlike the other forms of rivalry, this disciplining device functions only when multiple sellers of
a product compete in the marketplace. Given that customers are scarce, producers
compete with one another for the right to service the customers available.
Marginal Analysis
● Marginal analysis - is one of the most important managerial tools – a tool we will use
repeatedly throughout our subject discussion.
- states that optimal managerial decisions involve comparing the
marginal (or incremental) benefits of a decision with the marginal
(or incremental) costs.
● Marginal Benefit refers to the additional benefits that arise by using an additional
unit of variable.
● Marginal cost is the additional cost incurred by using an additional unit of
managerial control variable
Marginal Principle
To maximize net benefits, the manager should increase the managerial control
variable up to the point where marginal benefits equal marginal costs. This level of
control variable corresponds to the level wherein marginal net benefits are ZERO;
nothing more can be gained by further changes in that variable.
Rule: The profit maximizing level of input/output is where marginal benefit is equal to
marginal cost or marginal net benefit is equal to zero. (MB = MC; MNB = 0)
Computation Guide
MB = (170-90) / (2-1); MB = 80
● Marginal Cost
○ This will be computed by dividing the change in total costs over the change in
control variable
MC = (30-10) / (2-1); MC = 20
(MB – MC)
Conclusion: The highest profit amounts to 200. The profit is maximized by using 5 units
of control variable because at this point, marginal benefit is equal to marginal cost (50 =
50) and marginal net benefit is equal to zero.
As you can see, when you further add another control variable, the net benefit decreases
to 180, hence, we can simply conclude that increasing the level of control variables will not
always increase our profit.
There will come a point wherein employing for example, another worker or control variable
decreases your total profit. This may happen due to some factors like the inefficiency of
additional workers, the size of the business premises or offices, etc. This is also due to the
concept of Law of Diminishing Marginal Returns which will be discussed in our future
discussions under this subject.
TRY THIS!
You are the manager of a firm that specializes in selling exotic animals to zoos around the
world. Your goal is to determine the number of baby zebras (Z) that must be born on your firm's
farm each month in order to maximize profits. The total benefits (revenues) and costs to your
firm of producing various quantities of zebras are given in the first threecolumns of the following
table. Based on this scenario, complete the table and answer the accompanying questions:
1 2 3 4 5 6 7
0 0 0 0 0 0 0
1 200 10 200 10
2 380 20
3 540 30
4 680 40
5 800 50
6 900 60
7 980 70
8 1,040 80
9 1,080 90
10 1,100 100
—--------
ANSWERS
Additional Information:
https://www.nccscougar.org/site/handlers/filedownload.ashx?moduleinstanceid=95&dataid=439
&FileName=netbenefits_versus_totalbenefits%20_compatibility%20mode_.pdf
Kind of graphs
● Scatter diagram
○ illustrates the relationship between two numerical variables through dots
○ Used to trace the cost
○ Dots are called outliner
● Time-series graph
○ shows how the value of a particular variable or variables has changed over
some period of time.
○ to see the peak of demand or sale
○ useful for making predictions about the future such as weather forecasting
or financial growth.
● Cross-section graph
○ show the values of a variable for different groups in a population at a point in
time
○ Demand in terms of grouping
○ Demographic profiles
○ A simple example of cross-sectional data is the gross annual income for each of
1000 randomly chosen households in New York City for the year 2000.
Additional Information:
https://open.lib.umn.edu/principleseconomics/back-matter/appendix-a-1-how-to-construct-and-in
terpret-graphs/
The buyer should not only be willing to purchase but also have the capacity to
buy the goods or services. Otherwise, it is not considered a demand.
● Demand is the behavior of potential buyers in the market. It is defined as the entire
relationship of price and quantity.
● Law of Demand - the relationship between quantity of a good that consumers are
willing to buy and the price of the good that shows opposite or inverse relationship
between price and quantity demanded. In other words, the higher the price, the lower
the demand and the lower the price, the higher the demand.
Demand Shifters
● Environmental factors.
○ The political, economic, social, cultural and technological environment
prevailing in the country/region may have a direct bearing on demand.
○ For example, apprehensions of a breakout of a war may lead to an enormous
increase in demand for necessities and at the same time shrink the demand
for luxury items.
● Population.
○ The population has a direct bearing on the demand for a commodity.
○ More the number of people, higher the likely demand.
○ The demographic profile and changes thereon also significantly affect the
demand of particular products.
○ It is for this reason that marketers the world over are eyeing countries like
China and India, not only because the economies of these countries are
developing at a fast clip but also because of the huge population base.
TRY THIS!
TRUE OR FALSE
MULTIPLE CHOICE
_____1. A market is a
a. place where only buyers come together.
b. place where only sellers meet.
c. group of people with common desires.
d. group of buyers and sellers of a particular good or service.
_____4. What will happen in the rice market if buyers are expecting higher prices in the near
future?
a. The supply of rice will increase.
b. The demand for rice will decrease.
c. The demand for rice will increase.
d. The demand for rice will be unaffected.
_____5. (Refer to Figure above) The movement from point A to point B on the graph would be
caused by
a. an increase in income.
b. an increase in price.
c. a decrease in price.
d. a decrease in the price of a substitute good.
_____8. If coffee and milk are complements, then which of the following will occur if the price of
coffee increases?
a. The quantity of coffee demanded will increase.
b. The quantity of coffee supplied will decrease.
c. The demand for milk will increase.
d. The demand for milk will decrease.
_____9. Which of the following is NOT a determinant of the demand for good X?
a. The cost of labor used to produce good X.
b. The price of good X.
c. The income of consumers who buy good X.
d. The price of good Y, which is a substitute for good X.
—-----
ANSWERS
1. F
2. F
3. T
4. T
5. F
6. T
7. F
8. F
9. T
10. F
1.D
2.B
3.C
4.C
5.C
6.B
7.C
8.D
9.A
10.D
TRY THIS!
5. When a government decides only people who have paid an annual fee will get certain
services, such as firefighting services, which of the three economic questions does it answer?
a. Is this a good way to allocate services?
b. How should it be produced?
c. Who should get the goods produced?
d. Is it fair to deny services?
7. Which of the following are key differences between market economies and command
economies?
a. Resources are owned by private individuals, rather than by the government, in a market
economy
.b. Resources are all owned by the government in a market economy.
c. Money is used to facilitate exchanges in market economies, but not command economies.
d. The government makes all decisions about resource allocation in a market economy
8. Something has changed about how consumers buy hats, which has resulted in the change
shown in the graph shown here.
10. If a perfectly competitive firm currently produces where price is greater than marginal cost it:
a. will increase its profits by producing more.
b. will increase its profits by producing less.
c. is making positive economic profits.
d. is making negative economic profits.
11. When a perfectly competitive firm makes a decision to shut down, it is most likely thar
a. Price is below the minimum of average variable cost.
b. Fixed costs exceed variable costs
c. Average fixed costs are rising
d. Marginal cost is above average variable cost.
12. In the long run, a profit-maximizing firm will choose to exit a market when
a. Fixed costs exceed sunk costs.
b. Average fixed cost is rising.
c. Revenue from production is less than total costs
d.. marginal cost exceeds marginal revenue at the current level of production.
13. When firms have an incentive to exit a competitive market, their exit will
a. Drive down market prices.
b. Drive down profits of existing firms in the market.
c. Decrease the quantity of goods supplied in the market.
d. All of the above are correct
14. In a perfectly competitive market, the process of entry or exit ends when
a. Firms are operating with excess capacity
b. Firms are making zero economic profit
c. Firms experience decreasing marginal revenue
d. Price is equal to marginal cost.
15. Equilibrium quantities in markets characterized by oligopoly is
a. Lower than in monopoly markets and higher than in perfectly competitive markets
b. Lower than in monopoly markets and lower than in perfectly competitive markets.
c. Higher than in monopoly markets and higher than in perfectly competitive markets.
d. Higher than in monopoly markets and lower than in perfectly competitive markets.
22. The total demand for goods and services in an economy is known as:
a. National demand.
b. Economy-wide demand.
c. Gross national product.
d. Aggregate demand.
23. If marginal benefit is greater than marginal cost, a rational choice involves:
a. More of the activity.
b. Less of the activity.
c. No more of the activity.
d. More or less, depending on the benefits of other activities.
24. A student chooses to study because the marginal benefit is greater than the _____ cost
a. Average
b. Total
c. Marginal
d. Expected
26. The circular flow of goods and incomes shows the relationship between:
a. Income and money.
b. Wages and salaries.
c. Goods and services.
d. Firms and households.
27. In a free market system, the amount of goods and services that any one household gets
depends upon its:
a. Income.
b. Wage and interest income.
c. Wealth.
d. Income and wealth.
28. In a planned or command economy, all the economic decisions are taken by the:
a. Consumers.
b. Workers.
c. Government.
d. Voters.
29. The word that comes from the Greek word for “one who manages a household is
a. Market.
b. Consumer.
c. Producer.
d. Economy.
31. Which of the following is NOT included in the decisions that every society must make?
a. what goods will be produced
b. who will produce goods
c. what determines consumer preferences
d. who will consume the goods
32. The quantity demanded of Pepsi has decreased. The best explanation for this is that:
a. The price of Pepsi increased.
b. Pepsi consumers had an increase in income.
c. Pepsi's advertising is not as effective as in the past.
d. The price of Coca Cola has increased.
36. If the demand for coffee decreases as income decreases, coffee is:
a. An inferior good.
b. A normal good.
c. A complementary good.
d. A substitute good.
37. Which of the following will NOT cause a shift in the demand curve for compact discs?
a. A change in the price of pre-recorded cassette tapes.
b. A change in income.
c. A change in the price of compact discs.
d. A change in wealth.
38. When excess demand occurs in an unregulated market, there is a tendency for:
a. Quantity supplied to decrease.
b. Quantity demanded to increase.
c. Price to rise.
d. Price to fall.
40. A movement along the demand curve to the left may be caused by:
a. A decrease in supply.
b. A rise in the price of inputs.
c. A fall in the number of substitute goods.
d. A rise in income.
41. The quantity demanded of a product rises whenever
a. The product’s price falls
b. Incomes increase.
c. Population increases.
d. The prices of substitute goods rise.
42. The equilibrium quantity must fall when
a. There is a decrease in demand.
b. There is a decrease in supply.
c. There is an increase in price.
d. There is an increase in demand and supply.
43. The demand curve will shift to the left for most consumer goods when
a. Incomes decrease.
b. The prices of substitutes fall.
c. The prices of complements increase
d. All of the above.
46. When the demand for a product is tied to the purchase of some parent product, its demand
is called induced or derived.
(a)True
(b) False
49. Which of the following would lead to an INCREASE in the demand for golf balls?
a. An decrease in the price of golf balls.
b. An increase in the price of golf clubs.
c. A decrease in the cost of producing golf balls.
d. An increase in average household income when golf balls are a normal good.
52. When Sonoma Vineyards increases the price of its Chardonnay from $15 per bottle to$20
per bottle, the result is a decrease in…
a. The quantity of this wine demanded.
b. The quantity of this wine supplied.
c. The demand for this wine.
d. The supply of this wine.
54. In which of the following cases will the effect on equilibrium output be indeterminate(i.e.,
depending on the magnitudes of the shifts in supply and demand)?
a. Demand decreases and supply decreases.
b. Demand remains constant and supply increases.
c. Demand decreases and supply increases.
d. Demand increases and supply increases
55. An increase in the number of firms selling pizza will cause, ceteris paribus,
a. an increase in supply.
b. an increase in demand.
c. a decrease in quantity demanded.
d. a decrease in the quantity supplied
ANSWERS:
1. D
2. C
3. D
4. D
5. C
6. B
7. A (2. A)
8. D
9. C
10. A
11. A
12. C
13. C
14. B
15. D
16. C
17. B
18. B
19. A
20. B
21. D
22. D
23. A
24. C
25. B
26. D
27. D
28. C
29. D
30. A
31. C
32. A
33. A
34. C
35. B
36. B
37. C
38. C
39. B
40. A
41. A
42. A
43. A
44. A
45. A
46. A
47. A
48. D
49. D
50. A
51. D
52. A
53. C
54. C
55. A
— GOODLUCK —
"If any of you lacks wisdom, let him ask God, who gives generously to all without reproach, and
it will be given to him."
James 1:5