B2C Plan
B2C Plan
Executive Summary
Travelustaad.com is a leading online travel platform designed to simplify and
enhance the travel booking experience. It provides a one-stop destination for
users seeking flights, accommodations, transportation, activities, and more .
Current Overview
Travel Ustaad website should be user friendly. Muti sector search, hotels, Visas and tours
should be listed on the website so the customers would prefer it over our competition.
Errors like 302 , link breakage , payment error after Booking tickets discourage clients
.
The goal is to enhance the selling of the services TravelUstaad is offering
Air Tickets
Hotels
Holiday Tour Packages Domestic/ International
Visas
Competitive Pricing and Deals: The platform to offer competitive pricing, discounts,
and special deals, ensuring affordability and value for users. Special focus on International
Tickets.
Future Outlook: With a commitment to innovation, user satisfaction, and staying abreast
of industry trends, Travelustaad.com aims to continue evolving and expanding its services to
become a preferred choice for travelers globally.
Enhancing these features will help Travelustaad.com to stand out as a reliable and user-
centric online travel platform, committed to simplifying travel booking while offering a
diverse range of options and exceptional service to its users.
Marketing and Sales Plan
The tourism industry is one of the most competitive, the range of offers far exceeds the level
of demand (which is already very high).
At present, there are fewer constraints on tourism, but the backdrop is no less challenging
In today’s world, selling tourism has become a tricky business, one that requires greater
specialization and expertise capable of capturing new customer demands, as well as
exploring different sales channels.
There are many examples of travel agencies offering tour packages that combine a variety of
tourism services. The design and sale of tour packages is an exercise in innovation and
continuous improvement, for example, analysing the life cycle of a tourist destination is a
factor that should be taken into account to stay ahead of the competition and offer a package
that is appealing to new customers.
1. The first thing to consider is to understand how to increase selling our services to
clients.
Markets to focus
Demographic Segmentation:
Family Travelers: Targeting families with convenient booking options, family-friendly
accommodations, and tailored packages.
Offering unique and experiential travel options, focusing on adventure, local experiences,
and sustainable travel practices.
Business Travelers: Providing seamless and efficient booking for business trips, emphasizing
corporate packages, loyalty rewards, and travel management services.
Geographical Focus:
Local and Global Markets: Tailoring services to both local travelers exploring nearby
destinations and international tourists seeking experiences in the region.
Emerging Markets: Capitalizing on emerging travel markets by offering specialized services
to destinations gaining popularity among travelers.
Specialized Services:
Travel Packages and Tours: Curating comprehensive travel packages and guided tours
focusing on specific interests like culinary tours, wellness retreats, or historical explorations.
Last-Minute Deals: Catering to spontaneous travelers by offering attractive last-minute
deals, emphasizing flexibility and affordability.
Operation
Employees Required
EMPLOYEE NUMBER DUTIES
Customer Support 6 Customer Support Representatives: Handle inquiries,
Representative provide assistance, and resolve issues for users via email,
chat, or phone
content 1 Creates engaging content, including blog posts, articles, and visuals
creator/graphic related to travel trade
designer
Manager 1 Handles partnerships with hotels, and other travel service providers
to secure deals and offerings for the website.
Analyze user data to gain insights for improving services and user
experience.
Curate and manage travel packages, tours, and activities offered on
the website.
Oversees logistics, inventory, and the supply chain for travel-related
services offered on the website.
Marketing Budget and How will it help us Improve the existing sales in Air tickets Hotels
Visas Packages and Travel Health insurance
Daily posts to be updated on our Pages Including Reels to enhance our SEO services
A Constant monthly check on SEO Strategy to improve the results
Boosting our products Posts and reels for getting more Responses and reach to our clients a budget of 40 000
PKR required
The rates above would be categorized and boosted accordingly to sell the services
Mentioned above.
Estimated 2500 2600 2800 3000 3050 4000 4500 5000 5500
PROFIT 00 00 00 00 00 00 00 00 00
In order to achieve the goals mentioned above it is essential to give the clients unhitched services through
costumer support along with the marketing and a constant check on SEO
As per the results of current Tickets Sale We need to work on international Tickets selling Pricing is a crucial
point.
The competitive landscape in online travel services is highly fluid, demanding businesses to stay agile and
responsive to market dynamics while balancing profitability and customer satisfaction. Constant assessment
and adjustment of pricing strategies are key to staying competitive in this space.
1.Price Matching: Some businesses may adopt a price-matching strategy where they offer to match or beat
competitors' prices. This helps in attracting customers who are price-sensitive and likely to compare prices
across different platforms.
2.Differential Pricing: Offering tiered pricing to cater to different segments. This can include options for basic,
standard, and premium services, allowing customers to choose based on their preferences and budgets.
3.Promotions and Discounts: Competitors often engage in periodic promotions, flash sales, or exclusive
discounts to attract customers. Businesses might closely monitor competitors' promotional activities and
adjust their strategies accordingly to stay competitive.
4.Value-Added Services: While competitors might offer similar pricing for core services, businesses may
differentiate themselves by providing additional value-added services like loyalty rewards, extra amenities, or
flexible cancellation policies to entice customers.