B2C TravelUstaad

Business Plan to enhance sale

Executive Summary
Travelustaad.com is a leading online travel platform designed to simplify and
enhance the travel booking experience. It provides a one-stop destination for
users seeking flights, accommodations, transportation, activities, and more .

Mission: Our mission at Travelustaad.com is to revolutionize the online travel booking

experience by offering convenience, choice, and affordability while ensuring unparalleled
customer service.

Current Overview
Travel Ustaad website should be user friendly. Muti sector search, hotels, Visas and tours
should be listed on the website so the customers would prefer it over our competition.
Errors like 302 , link breakage , payment error after Booking tickets discourage clients

The number of Products Sold in November are below.

.
The goal is to enhance the selling of the services TravelUstaad is offering
Air Tickets
Hotels
Holiday Tour Packages Domestic/ International
Visas

Solution: To Enhance the sales, we need to focus on enhancing Customer

Support services and Marketing Strategies

Key Features to improve

Comprehensive Travel Options: The platform to offer a vast array of travel

services, ensuring users have access to diverse choices that suit their
preferences and budgets.

User-Friendly Interface: The platform should boast an intuitive and easy-to-

navigate interface, allowing seamless browsing, comparison, and booking of
travel services.
Personalization and Recommendations: Utilizing advanced technology, the platform
provides personalized recommendations based on user preferences and behavior,
enhancing the overall user experience.

Competitive Pricing and Deals: The platform to offer competitive pricing, discounts,
and special deals, ensuring affordability and value for users. Special focus on International
Tickets.

Exceptional Customer Support: The platform to emphasizes responsive customer

service, assisting users throughout their travel journey, from booking inquiries to after-sales
support.
Target Market: platform to cater to a wide range of travelers, including budget-conscious
individuals, families, business travelers, and adventure seekers, providing tailored solutions
to diverse travel needs.

Future Outlook: With a commitment to innovation, user satisfaction, and staying abreast
of industry trends, Travelustaad.com aims to continue evolving and expanding its services to
become a preferred choice for travelers globally.

Enhancing these features will help Travelustaad.com to stand out as a reliable and user-
centric online travel platform, committed to simplifying travel booking while offering a
diverse range of options and exceptional service to its users.
 Marketing and Sales Plan

The tourism industry is one of the most competitive, the range of offers far exceeds the level
of demand (which is already very high).
At present, there are fewer constraints on tourism, but the backdrop is no less challenging

In today’s world, selling tourism has become a tricky business, one that requires greater
specialization and expertise capable of capturing new customer demands, as well as
exploring different sales channels.

There are many examples of travel agencies offering tour packages that combine a variety of
tourism services. The design and sale of tour packages is an exercise in innovation and
continuous improvement, for example, analysing the life cycle of a tourist destination is a
factor that should be taken into account to stay ahead of the competition and offer a package
that is appealing to new customers.

1. The first thing to consider is to understand how to increase selling our services to
clients.

Optimize Website and User Experience:

Ensure the website is user-friendly, mobile-responsive, and optimized for easy
navigation and bookings.
Implement clear call-to-action buttons, intuitive interfaces, and quick loading
times.
2. Content Marketing:
Create engaging and informative content such as travel guides, destination
reviews, and blogs to attract and engage visitors.
Incorporate visual content like videos, photos, and interactive media showcasing
destinations and travel experiences.
3. Search Engine Optimization (SEO):
Optimize website content with relevant keywords, meta descriptions, and tags to
improve search engine visibility and ranking.
Utilize local SEO strategies to attract regional travellers searching for specific
destinations or services.
4. Social Media Marketing:
Utilize platforms like Instagram, Facebook, and YouTube to showcase travel
experiences, share customer stories, and promote deals.
 Engage users with interactive content, user-generated posts, and influencer
collaborations.
5. Email Marketing:
Develop targeted email campaigns to promote travel packages, exclusive deals,
and personalized offers based on user preferences.
Use automation for follow-ups, reminders, and post-booking communication to
enhance customer engagement.
6. Partnerships and Collaborations:
Collaborate with airlines, hotels, local tour operators, or travel agencies to offer
bundled packages, exclusive discounts, or complementary services.
Engage in affiliate marketing with complementary businesses to widen reach and
attract more customers.
7. Personalization and Customer Relationship Management (CRM):
Use customer data and behaviour analysis to personalize offers and
recommendations, providing tailored suggestions for each user.
Implement CRM tools to maintain customer interactions, gather feedback, and
offer post-booking support for an enhanced customer experience.
8. Paid Advertising:
Invest in targeted advertising campaigns on platforms like Google Ads, social
media, and display ads to reach potential customers.
Utilize retargeting ads to reconnect with users who have previously shown
interest in specific travel services.
9. Reviews and Testimonials:
Encourage and showcase customer reviews, ratings, and testimonials on the
website to build trust and credibility among potential customers.
Respond to customer reviews promptly, addressing concerns and highlighting
positive experiences.

Markets to focus
Demographic Segmentation:
Family Travelers: Targeting families with convenient booking options, family-friendly
accommodations, and tailored packages.
Offering unique and experiential travel options, focusing on adventure, local experiences,
and sustainable travel practices.
Business Travelers: Providing seamless and efficient booking for business trips, emphasizing
corporate packages, loyalty rewards, and travel management services.
Geographical Focus:
Local and Global Markets: Tailoring services to both local travelers exploring nearby
destinations and international tourists seeking experiences in the region.
Emerging Markets: Capitalizing on emerging travel markets by offering specialized services
to destinations gaining popularity among travelers.

Niche and Specialized Travel:

Luxury Travelers: Providing high-end accommodations, personalized services, and exclusive
travel experiences for luxury-seeking clientele.
Adventure and Eco-tourism: Catering to adventure seekers and environmentally
conscious travelers by curating adventure trips, nature tours, and sustainable travel options.

Seasonal and Event-Based Focus:

Seasonal Travelers: Offering specific packages and deals aligned with seasonal trends such
as summer vacations, winter getaways, or holiday travel.
Event-Related Travel: Designing packages and promotions around major events, festivals, or
concerts to attract attendees and tourists.

Specialized Services:
Travel Packages and Tours: Curating comprehensive travel packages and guided tours
focusing on specific interests like culinary tours, wellness retreats, or historical explorations.
Last-Minute Deals: Catering to spontaneous travelers by offering attractive last-minute
deals, emphasizing flexibility and affordability.

Operation

Employees Required
 EMPLOYEE NUMBER DUTIES
Customer Support 6 Customer Support Representatives: Handle inquiries,
Representative provide assistance, and resolve issues for users via email,
chat, or phone

Digital Marketing 1 Social Media Management

Representative /SEO Crafting comprehensive digital marketing strategies aligned
with business objectives, targeting specific customer segments,
and optimizing conversion funnels.

content 1 Creates engaging content, including blog posts, articles, and visuals
creator/graphic related to travel trade
designer

Manager 1 Handles partnerships with hotels, and other travel service providers
to secure deals and offerings for the website.
Analyze user data to gain insights for improving services and user
experience.
Curate and manage travel packages, tours, and activities offered on
the website.
Oversees logistics, inventory, and the supply chain for travel-related
services offered on the website.

Marketing Budget and How will it help us Improve the existing sales in Air tickets Hotels
Visas Packages and Travel Health insurance

Social Media Marketing for Travelustaad web site and pages

Daily posts to be updated on our Pages Including Reels to enhance our SEO services
A Constant monthly check on SEO Strategy to improve the results

Boosting our products Posts and reels for getting more Responses and reach to our clients a budget of 40 000
PKR required

Post Boosting Details

Reach 1.6k-4.6k / links clicks 25-71/7 days duration
Cost 2000 PKR
Reach 2.4k-6.9k/ links clicks 37-107/7 days’ duration
Cost 3000 PKR
Reach 3.2k-9.2k/ links clicks 49-142/7 days’ duration
Cost 4000 PKR

The rates above would be categorized and boosted accordingly to sell the services
Mentioned above.

Post Boosting Schedule

Monday Tuesday Wednesday Thursday Friday Saturday
Facebook 2000 PKR REELS 3000 PKR REELS 2000 PKR POST
Instagram REELS 2000 PKR POST 3000 PKR REELS 2000 PKR
YouTube DAILY DAILY DAILY REELS DAILY DAILY DAILY
REELS REELS REELS REELS REELS
COST ITEMS MONTHS COST/ MONTH ONE-TIME COST TOTAL COST
Advertising/MarketingSocial media
1 40 000 40 000
marketing
 RATIO OF INCREASING OF BUSINESS ALONG WITH MARKETING AND INHANCING COUSTOMER SERVICES
01-JAN-24
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
100
Ticket sale 400 450 500 550 600 700 750 800 850 900 950
0
Hotels/other 30 35 40 50 50 55 55 60 60 70 80
85
EXPENSES JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Salaries & Wages
4000 4000 4000 4000 4000 4000 4000 4000 400 400 400
Marketing/Advertising 4000
0 0 0 0 0 0 0 0 00 00 00
Telephone 200 200 200
2000 2000 2000 2000 2000 2000 2000 2000 2000
solicitation 0 0 0
Total Expenses

Estimated 2500 2600 2800 3000 3050 4000 4500 5000 5500
PROFIT 00 00 00 00 00 00 00 00 00

In order to achieve the goals mentioned above it is essential to give the clients unhitched services through
costumer support along with the marketing and a constant check on SEO

As per the results of current Tickets Sale We need to work on international Tickets selling Pricing is a crucial
point.

The competitive landscape in online travel services is highly fluid, demanding businesses to stay agile and
responsive to market dynamics while balancing profitability and customer satisfaction. Constant assessment
and adjustment of pricing strategies are key to staying competitive in this space.

1.Price Matching: Some businesses may adopt a price-matching strategy where they offer to match or beat
competitors' prices. This helps in attracting customers who are price-sensitive and likely to compare prices
across different platforms.

2.Differential Pricing: Offering tiered pricing to cater to different segments. This can include options for basic,
standard, and premium services, allowing customers to choose based on their preferences and budgets.

3.Promotions and Discounts: Competitors often engage in periodic promotions, flash sales, or exclusive
discounts to attract customers. Businesses might closely monitor competitors' promotional activities and
adjust their strategies accordingly to stay competitive.

4.Value-Added Services: While competitors might offer similar pricing for core services, businesses may
differentiate themselves by providing additional value-added services like loyalty rewards, extra amenities, or
flexible cancellation policies to entice customers.

In Order to Improve International Tickets, we require to compare with our competitors

like Booking.com, sastaticket.pk