RO69 Brief
RO69 Brief
INSTRUCTIONS TO TEACHERS
• Read the information for teachers before delivering this set assignment.
INFORMATION
• The total mark is 60.
• This document has 22 pages.
YOU CAN PHOTOCOPY ALL OF THIS MATERIAL. Any photocopying will be done
under the terms of the Copyright Designs and Patents Act 1988 solely for the purposes
of assessment.
Contents
Information for Teachers......................................................................................................................3
Scenario for the Assignment................................................................................................................4
Your Tasks and Marking grids..............................................................................................................5
Task 1 – Developing a brand...................................................................................................................5
Task 2 – Create a promotional campaign for your business proposal.....................................................7
Task 3 – Develop a pitch for your proposal.............................................................................................8
Task 4 – Pitch your business proposal to an audience.........................................................................10
Task 5 – Reflect on your pitch and business proposal..........................................................................12
Marking Criteria Command Words....................................................................................................14
Practice Pitch Feedback Form – Task 3 (Part Two)..........................................................................17
Teacher Observation Record..............................................................................................................19
Teacher Observation Record Guidance Notes.................................................................................21
You are now ready to develop a brand for your product, make recommendations as to how to promote
it, and prepare a pitch to show an audience that your product proposal will be successful if introduced
to the market.
Important Advice:
• You will need to have completed the assignment for R068.
• Read through all the tasks carefully, so that you know what you will need to do to complete this
assignment.
• Look at the marking criteria grids to see how the tasks will be marked. Your teacher can explain
the marking criteria if you need help.
• You will need to use relevant skills/knowledge/understanding from other units you have studied in
this qualification.
• You must use the Practice Pitch Feedback form and the Teacher Observation Record provided
for Tasks 3 and 4. You must adhere to the guidance given when completing the Teacher
Observation Record.
You have been asked to develop a brand identity for your product proposal. You may present your
work in any combination of formats, for example sketches, storyboard, mind map, written report. A
written report may be the most appropriate format of evidence where explanations, justifications, and
assessments etc. are required.
Part One – Assess the current market for your product proposal.
You must:
• Briefly outline your product design and target customer profile from R068.
• Research your competitors’ products to find out strengths, weaknesses and their unique selling
points.
• Carry out an analysis of the opportunities and threats in the external environment.
• Based on your research and analysis, review the strengths, weaknesses, and unique selling
point of your product design.
You must:
• Create a brand personality which considers:
□□ brand identity
□□ brand image
□□ three branding methods, to include a logo.
• Justify the combination of branding methods you have chosen to create your brand personality.
• Assess the likely success of your brand with reference to your target customer profile and market
research findings from R068.
Task 1 Tips
• A brief explanation of your product proposal and your target customer profile from unit R068 will
help refocus your mind.
• Brand personality is influenced by the brand identity, brand image and branding methods.
• In Part One make sure you research at least two competitors.
• When carrying out research make sure you use your own words and don’t copy and paste from
the internet.
You must:
• Explain the objectives and Key Performance Indicators (KPIs) for your promotional campaign.
• Create three different types of promotional materials to raise awareness of your product. The
types used must be a combination of digital and non-digital materials.
• Justify your choice of materials based on how well they complement each other and meet the
needs of your target customer profile.
• Produce a timeframe for your campaign and justify why it is appropriate.
You should demonstrate your ability to draw upon relevant skills, knowledge and understanding from
Unit R067, Topic Areas 4.3, 4.4 and 4.5.
Task 2 Tips
• The three different promotional material types should be chosen from those taught in R067, Topic
Areas 4.3, 4.4 and 4.5. They must include both digital and non-digital materials.
• You can present your promotional materials in any appropriate format, for example social media
posts/competitions, radio script, newspaper advert.
• Key Performance Indicators (KPIs) should be used to help you measure the success of your
promotional campaign. The KPIs are targets that you hope to achieve. You can compare the KPI
targets with the actual results from the promotional campaign at key points in time, e.g. every
month or every two months. One of your KPIs may be the number of people who view your social
media posts or number of people who enter a prize competition.
• The timeframe should be appropriate for the launch of a product and should show how long your
promotional campaign will last and how often you will use each of your methods of promotion.
This can be presented in any suitable format such as a timeline, list, Gantt chart.
You have been asked to prepare a pitch to explain why you think your product proposal will be
successful if introduced to the market. Your pitch will last 5–10 minutes. You must justify the following:
• Your product design.
• Your brand personality.
• Your pricing recommendation.
• Your proposed promotional campaign.
• Any other relevant information.
As the pitch is important to the future success of your product proposal, you need to plan and carry
out a practice pitch in front of an audience of your peers.
Part One – An explanation of the factors you must consider when planning for the pitch.
You must:
• Explain the factors that you need to consider when planning to deliver the pitch for your design:
□□ Objectives of the pitch.
□□ Venue.
□□ Audience.
□□ Use of appropriate media.
□□ Personal appearance.
• Produce a pitch and resources/supporting material to show that your business proposal will be
successful. This should include:
□□ A visual aid to help deliver your pitch e.g. presentation slides, flip chart.
□□ A second visual aid to hand out to your audience e.g. handouts, props, mood board from
R068, advert storyboard/mock-ups.
□□ Speaker notes/prompt cards.
□□ Identification of possible questions from the audience and suitable responses that you could
give to the questions.
□□ Any other relevant information.
You must:
• Carry out a practice pitch in front of at least two of your peers. They should provide you with
some support, ask you relevant questions, and offer feedback on your pitch. They must provide
you with evidence of the feedback given on the OCR Practice Pitch Feedback form.
• Watch the practice pitch of at least one of your peers to provide support, ask relevant questions,
and offer feedback. You will need to provide evidence of the feedback you have given on the
OCR Practice Pitch Feedback form.
Task 3 Tips
• Make sure you include some reference to your work from R068 (market research findings,
customer profile, product design and financial overview).
• Practise your pitch out loud to yourself to make sure it makes sense and you can keep to the
correct timings.
• Make sure you produce two supporting visual aids. A printout of the presentation slides can be
provided as a visual aid, but it will not count as a visual aid to hand out. The visual aid to hand
out could include props, a mood board from R068, advert storyboard/mock-ups.
• Annotate your practice pitch materials to show the changes that you have made.
Following the practice pitch you delivered in Task 3, you must pitch your business proposal to an
external panel who will decide whether or not they think your business proposal will be successful.
Your pitch must last 5–10 minutes.
Your pitch will be carried out to an audience of at least two people, one of which may be your teacher
and the other will be independent of the class. If the panel is two independent people, your teacher
will still supervise your pitch.
Your evidence must include the Teacher Observation Form and any supporting materials or visual
aids you have used.
Task 4 Tips
• Practise your amended pitch to familiarise yourself with the changes made, and remain within the
allocated time.
• Make sure you use two supporting visual aids. A printout of the presentation slides can count as
a visual aid but it does not count as a visual aid to hand out.
Now you have delivered your professional pitch, you must reflect on the whole experience by
reviewing your pitching skills, brand and promotional campaign as well as your product proposal for
R068. Within your reviews you should use a range of sources of evidence.
You must:
• Review your performance after completing your professional pitch. Within your review you must
explain your strengths and areas for development. You must include the following aspects:
□□ Verbal communication (e.g. clarity, tone of voice, voice projection, use of formal/informal
language, pace).
□□ Non-verbal communication (e.g. body language, posture, eye contact, confidence, visual
aids, gestures).
□□ Visual aids (e.g. design, amount of content, appropriateness).
□□ Time management.
□□ Ability to answer questions from the audience.
□□ Value of rehearsing and practising your pitch.
□□ Feedback received from others.
Part Two – Carry out a review of the likely overall success of the business proposal using a range of
evidence.
You must:
• Review your business proposal, identifying strengths and areas for development. You must
review the following aspects:
□□ Costs for your product proposal (Unit R068, Task 5, plus your knowledge from Unit R067,
TA3.1).
□□ Relevance and appeal of your brand (Unit R069, Task 1) to your identified customer profile
(Unit R068, Task 2).
□□ Suitability of the brand personality to your product proposal (Unit R069 Task 1).
□□ Your promotional campaign (Unit R069, Task 2).
□□ Your promotional materials (Unit R069, Task 2) and the approximate costs of producing
them.
• Explain the likely overall success of your product proposal.
• Assess future developments/recommendations for further refinement of the brand and
promotional campaign.
Task 5 Tips
• Ensure you consider all bullet points in both Part One and Part Two.
• When reviewing your pitch, brand personality and promotional campaign, ensure you consider
both strengths and areas for development.
• In Part Two you should refer to your product proposal from R068 as well your brand personality
and promotional campaign from this unit.
Topic Area 4: Review a brand proposal, promotional campaign and professional pitch
Word Meaning
Word Meaning
Word Meaning
Student name
(delivering the pitch):
Qualification: OCR Level 1/Level 2 Cambridge National in Enterprise and Marketing
Unit number and title: Unit R069: Market and pitch a business proposal
Feedback:
Reviewer name:
Reviewer
Date:
signature:
Student name:
Qualification: OCR Level 1/Level 2 Cambridge National in Enterprise and Marketing
Unit number: R069
Unit number and title:
Unit title: Market and pitch a business proposal
Pitch your business proposal to an audience
Activity observed:
Task 4
Date activity completed:
Additional evidence
(see guidance notes):
Pitch to an external panel of at least two people. One can be the teacher, at least one must be an
independent witness
INDEPENDENT WITNESS SECTION:
Independent
witness 1 name: Job role:
Independent
witness 1 signature: Date:
Independent
witness 2 name: Job role:
(optional)
Independent
witness 2 signature: Date:
(optional)
Number of people on external panel
TEACHER SECTION:
How did the student complete the activity?
Your response must provide details of what the student did and how this relates to the
relevant marking criteria. The student’s mark for the activity does not need to be recorded here.
STUDENT SECTION:
YES
I agree with my teacher’s description of how I completed this activity.
Teacher name:
External panel
• Should be at least two people.
• One can be the class teacher (but does not have to be) the other must be (or both can be)
independent of the class.
• When there are two independent witnesses, the teacher will still supervise the pitch.
• The independent witness(es) could be: another teacher who does not teach that class; an
external business person; a school governor, a member of the school leadership team. This list is
not exhaustive, but it should not be another student.
An independent witness should be a suitable person who may have competence or knowledge in
carrying out business presentations. They will need to be able to judge the presentation skills and
performance of the student and discuss their judgements with the teacher.
The Teacher Observation Record is used by the teacher to detail the observations of a student
completing the pitch. The teacher must detail how and where the student completed their pitch,
including reference to relevant marking criteria, this will be informed by discussion with the
independent witness(es). The evidence provided must be individual to the student.
The Teacher Observation Record is also used to show that the student agrees with the teacher’s
assessment of this activity.
The information given by the teacher must be shared with the student for the student to agree, or
otherwise. If the student does not agree with the teacher’s and/or other panel member(s)’ comments,
they must have the chance to talk about these further with the teacher to reach an agreed outcome
before the work is submitted for moderation.
Both the teacher, the independent witness(es) and student must sign and date the form to provide
evidence of this agreement.
Additional evidence of the student completing the activity (e.g. presentation, handouts or any
recording) must also be provided with the form.