BUS203 - Team Amazon Report
BUS203 - Team Amazon Report
Team Report
Amazon Inc.
CRN – #91653
Section – SD2
Sawansukha ca
INDEX
Acknowledgement……………………………………………………………...3
Certificate of Originality…………………………………………………….....4
Introduction………………………………………………………………….....5
Motivation techniques……….……………………………………………….11
Team Dynamics……….………………..…………………………………….13
Conclusion…………………….……………………………………………….21
References……………………….…………….……………………………….22
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Acknowledgement
We would like to express our immense gratitude to our Professor, Giacomo Mengucci for
his endless knowledge and continuous support. Through this report, we have been able to
learn a lot about Amazon Inc. It has also helped us polish our teamworking skills,
researching skills and overall understanding of the subject that is, Organizational
Behavior. We would also like to thank all the sources which have helped us in gathering
credible information that has proven to be instrumental in the completion of this project.
Lastly, we would like to thank our group members for completing this project with utmost
Certificate of Originality
We, as a group, take full responsibility for the information provided in the following case
Introduction
commerce, cloud computing, digital streaming, and artificial intelligence. On July 5, 1994,
Jeff Bezos started Amazon from his garage in Bellevue, Washington. It began as an online
book marketplace but has now grown to include a wide range of goods, earning it the
nickname "The Everything Store." Amazon Web Services (cloud computing), Zoox
(autonomous cars), are just a few of its numerous subsidiaries. Ring, Twitch, IMDb, MGM
Holdings, and Whole Foods Market are some of its other subsidiaries. The reach as a physical
store was significantly expanded with its purchase of Whole Foods in August 2017 for
US$13.4 billion.
Through technical innovation and "aggressive" reinvestment of its profit into capital
In terms of revenue and market share as of 2021, it is the biggest online marketplace, smart
speaker supplier, cloud computing service provider (AWS), live-streaming service provider
Due in considerable share to its premium membership scheme, Amazon Prime, which
has more than 200 million users globally, it surpassed Walmart in 2021 as the largest retailer
in the world outside of China. It is the second-largest private employer in the United States
Through its Amazon Prime Video, Amazon Music, Twitch, and Audible divisions,
Amazon also distributes a range of digital and streaming content. It produces movies and
television shows through Amazon Studios, and it owns Metro-Goldwyn-Mayer since Mach
2022. It also publishes books through its publishing division, Amazon Publishing.
Fire tablets, and Fire TVs. Given its geographical reach through Alexa Internet. Amazon's
presence now has extended to 58 different countries and has 1.2 billion online users.
Amazon's annual revenue increased by 9.66% to $502.191 billion in the year that
ended September 30, 2022. Amazon's 2021 yearly revenue was $469.822 billion.
"To be Earth's most customer-centric organization, where consumers can search and
The company's vision statement reiterates its aim to become a place where all customers
feel satisfied and cared for in every way. In this regard, the following components of this
company culture. As an illustration of how much the company works to astound its
influence on the global market. The progressive growth efforts that Amazon targets
are closely related to the company's strategic approaches. It explains why the business
uses the slogan "be Earth's" as a reminder of its intention to have an effect.
Mission statement
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focus, passion for invention, commitment to operational excellence, and long-term thinking.
CEOs and three senior vice presidents who are in charge of several crucial areas of the
company and directly answer to CEO Andy Jassy make up the senior management team.
The most essential elements of the Amazon organisational system are as follows:
Hierarchical corporate structure: The enormous scale of the company has led to the
development of a hierarchical structure at Amazon. More than 1,3 million people are
employed globally by the largest online retailer in the world according to revenue.
Hybrid project groups: When developing new products and services, Amazon's
organisational structure integrates hybrid project groups. Depending on the knowledge and
abilities needed for the project, specialists from different areas are drawn to it. These workers
may be hired on a part-time basis to work on the project while also reporting to the
departmental and project leaders, or they may work on the project full-time while solely
several small teams that handle various business-related issues. Jeff Bezos, the founder, and
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former CEO of Amazon, is credited with inventing the "two pizza rule." This guideline states
that teams should be small enough so that everyone could be fed with just two pizzas during
meetings. Under the new CEO Andy Jassy, the "two pizza rule" is still in effect.
Value Statement
The vision statements of almost all businesses serve as a roadmap for the organization's
operations and personnel. Sometime it will also have a set of fundamental beliefs that will
guide everything from daily operations to hiring procedures. One of the biggest and most
successful firms in the world, Amazon, also has a vision statement and a list of "leadership
The e-commerce giant established the Amazon Relief Fund in 2020, with an initial
investment of USD25 million, with the goal of assisting its independent delivery service
partners and other stakeholders in coping with the detrimental effects of coronavirus
developments on the company. The business periodically conducts "Girls Who Code"
events to encourage more females to become interested in coding. The world's largest online
Regardless of whether the skills are applicable to a future at Amazon, the Amazon
Career Choice Program prepays 95% of the tuition for employees to join in courses for in-
demand professions like nursing or aviation mechanic. More than 10,000 employees from all
6200 safety experts work for Amazon globally. The business advised all international
workers in roles that permit remote work to do so for a certain amount of time starting in
The business committed more than $300 million to a variety of safety measures in
2021.
The e-commerce and cloud computing giant invested USD 15 billion in COVID-19-related
new products on behalf of their clients. Their varied viewpoints are influenced by a variety of
factors, including gender, race, age, national origin, sexual orientation, culture, educational
attainment, and work and personal experience. They are devoted to inclusion and diversity
For all parents, including adoptive parents and parents of all genders, Amazon
provides substantial, flexible paid leave. Additionally, they offered the innovative Time Share
programme, which enables Amazon employees to split their parental leave with a partner or
spouse whose employer does not offer paid parental leave. When possible, Amazon also
offer unrestricted benefits for gender transition, such as gender affirmation. They have
internal resources to support team members and management in supporting workers who are
Amazon believe that creating a welcoming and inclusive culture is crucial to enabling
employees to perform at their highest level and is crucial to the success of our business. To
create a welcoming and inclusive workplace, they deliberately attract individuals from many
backgrounds and also take measures to guarantee that workers have a feeling of opportunity,
Amazon have nearly 40,000 veterans and military spouses working, and they
aggressively seek diverse individuals through connections with historically Black colleges
and universities, Hispanic-serving organisations, and women's colleges. Veterans and spouses
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of military personnel have thrived in difficult circumstances, making them adaptable and
resilient under stress. As a result, they contribute special value to every team at Amazon.
At Amazon, more women are working in tech positions, therefore the company is
progressing in its efforts to diversify its workforce. Several of Amazon's biggest and most
important businesses, including Amazon Fresh, AWS Public Sector, our whole delivery
Amazon hosts a lot of Internal Conferences & Learning Programs to exchange ideas
1. Every year, Glamazon chapters around the world take part in Pride celebrations. In
2018, they also supported the creation of Amazon's Transgender Toolkit. Additionally,
Amazon’s affinity organisations organise lectures and events for Black History Month,
2. For the purpose of educating Amazon employees from all backgrounds on the
experiences people of colour have in the workplace and how to build supportive and inclusive
teams, CORE (Conversations on Race and Ethnicity) seminars feature outside scholars,
3. Amazon staff members study how gender intersects with ethnicity, sexual orientation,
disability, veteran status, and other diversity-related factors during AmazeCon. Senior
Initiatives taken by Amazon to maintain the work-life balance of its employees and
manage stress.
Much of the issues stem from a national work culture issue (not just at Amazon),
where the practises that frequently result in these terrible circumstances begin as simple self-
imposed routines. People in our culture are woefully unwilling to say "no" to a task, staying
down for a whole day of paid time off, or even figuring out how to care for their own
wellness.
Staff discuss how the awareness and prevention incentive from Amazon made it
simpler to get the assistance that they and their dependents require. Staff can now
momentarily choose to reduce their hours to prioritise private issues under the new policy.
Amazon has unveiled a new part-time working solution strategy as part of its
continued attempts to implement liberal ideas and promote improved work-life balance. Staff
can take advantage of shortened workweeks under the revised policy to prioritise their own
goals. Workers who have had prior conversations with their superiors and Human resources
Amazon's interim part-time program. Workers can seek professional advancement regardless
of the number of hours they work since all areas of the perks and policies have been carefully
considered to assure that inner work experience and changes to other positions are not
hindered. The staff's ability to exhibit upcoming talents and managerial qualities will
competence of the personnel. The approach assures that consumer aspirations are not
violated, even though targets will be changed considering the shortened periods.
performance.
staff morale. The business genuinely values its customers, and it works hard to improve
the user satisfaction in all facets of its business. The atmosphere, growth possibilities, job
advancement, and remuneration are just a few of the elements that influence staff
enthusiasm at Amazon. Each of these elements are very important in keeping people
motivated.
and enjoy receiving recognition for your exceptional potential. An option to purchase
accomplishment. In the workforce, inspiration is the urge to put out energy in support of
the corporation's goals and ambitions while also meeting some personal requirements.
career prospects, and workplace culture. With Amazon, compensation is a major factor in
staff motivation. Amazon recognized that money, notably after it has been acquired, does
not serve as a powerful drive. Nevertheless, workers' "desire for money" is a powerful
staff members as enthusiastic as feasible because Amazon has a reputation for being an
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engagement and production. It's because organizations always behave with a significant
level of passion and desire to see a work through to conclusion when they view it as
Amazon.com. A good example is starting a new fulfilment facility. Our current fulfilment
channel's historical data is used to evaluate potential new expansion options and predict
periodic spikes. We determine how much room we need and if we require a station for
lesser "sortable" goods or for larger things that often transport alone by taking into
account the expected product offerings, considering commodity weight and size. We
evaluate possible areas depending on accessibility to clients, transit networks, and present
facilities to minimize shipping times and lower outgoing freight costs. Data research
feedback loop that, over time, generates far more surplus cash flow so, as a result, makes
Amazon.com far more profitable. Similar assessments have been made regarding
Amazon Prime as well as Free Super Saver Shipping, both of whom are pricey in the
short to midterm but, in our opinion, significant and worthwhile in the long haul.
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Amazon follows a hierarchical structure with sub elements based on functional and
geographical divisions. Amazon started with a simple structure and evolved over time as its
At the top level, a senior management team called the S team, works directly with CEO Andy
Jassy to help him solve problems, generate ideas, and much more. The S team members are
Finance.
Human resources.
Corporate affairs.
Worldwide consumers.
Worldwide operations.
Amazon has divided its teams based on two geographic divisions, North America and
International. This approach helps the company to meet region specific demands and
expectations proactively. Work is done in smaller teams. Efficiency and Scalability is the
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goal. For e.g., Teams meant for developing new product lines focus solely product
development while other duties like processes and logistics are handled by other teams.
A company as big as Amazon cannot perform well without proper planning and guidance.
Good leaders are not only responsible for their own work but also influence the productivity
of their colleagues. Amazon’s key leaders are all highly charismatic and knowledgeable
people.
One Fund. He also owns the Washington Post. Bezos has a degree in electrical engineering
was appointed the CEO of Amazon immediately after his tenure as the CEO of AWS. He has
a BA degree from Harvard University and an MBA from Harvard Business School.
Jeffrey P. Bezos
Andy Jassy
Keith B. Alexander
Edith W. Cooper
Jamie S. Gorelick
Daniel P. Huttenlocher
Judith A. McGrath
Indra K. Nooyi
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Jonathan J. Rubinstein
Patricia Q. Stonesifer
Wendell P. Weeks
Leadership Style
Amazon has curated a set of principles which make are followed by everyone who is a
part of the company. These principles make Amazon’s Organizational Behaviour unique
Customer Obsession
All activites undertaken by the leaders at Amazon are customer oriented and benefit
Ownership
Leaders do not let short-term goals take precedence over the long-term goals. They do
not display selfish behaviour always work for the betterment of the whole company.
Leaders are always searching for new and innovative opportunies. They try simplify
Leaders should trust their own judgement. They should seek diverse perspectives
from their collegues to solidify or mend their decisions to decide whats best for the
company.
Leaders are best developing Leaders. They should work towards finding exceptional
talent and share their knowledge and expertise with them to improve them.
Leaders need to have high standards. They need to work towards meeting and raising
these standards. Sometimes others may think of the standards as unrealistic. It is the duty
of the leaders to motivate them to work towards meeting the set standards.
Think Big
Leaders should think big and instill the same behaviour in their collegues and juniors.
Speed is key in business environment. Some decision do not need much analysis
before their implementation. Leaders should identify such instances and take action.
Frugality
Leaders should work efficiently. Their motto should be to “accomplish more with
less”.
Earn trust
Leaders should earn the trust of their colleagues. This can be done by repecting them
Dive Deep
Leaders are obligated to challenge others’ decisions if they feel they are not right.
They should not let social cohesion take precedence over the overall benefit of the
company.
Deliver Results
Leaders deliver good results on the right time. Despite setbacks, they rise to the
Leaders ensure that they are providing their employees a safe and fun working
environment. They present their employees with ample learning opprtunities and make
Amazon impact the whole world. Leaders should take their resposibilties seriously and act
accordingly.
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Organizational Environment in a company like Amazon is very dynamic and tends to evolve
with time. The three major orgnaisational changes that took place at Amazon in the past three
years are –
1. The most significant change came in the form of Andy Jassy replacing company
founder Jeff Bezos as the company CEO on July 5, 2021. Jeff held the position of
CEO since the company’s inception. Jeff Bezos stated that he wished to focus more
on his other ventures as the reason for stepping down as the CEO.
2. Year 2021 saw a major reshuffle in senior leadership of Amazon. Apart from Jeff
Bezos stepping down as the CEO, Jeff Wike and Charlie Bell left the company for
other ventures. Jeff Wike was the Amazon Consumer CEO and, Charlie Bell was a
3. Jeff Bezos and an early leadership team came up with the 14 Amazon Leadership
Principles. These principles have been a core guiding factor for the company culture.
Earth’s Best Employer”, “Success and Scale Bring Broad Responsibility” were
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added making it 16 Amazon Leadership Principles. These principles have been added
in response to the criticism the company was facing with regards to its employee
management culture.
Conclusion
cloud computing, digital streaming, artificial intelligence, and e-commerce. In this research,
our team's findings and observations on Amazon show that it is a rapidly expanding business
that places a high priority on its workers, suppliers, and clients. Amazon takes its ideals and
ethical principles very seriously. By launching new campaigns both inside and outside the
company, as seen by their CSR activities, Amazon performs a significant amount of social
work. Many of Amazon's programmes encourage employees to enrol in courses and offer
For the benefit of its customers, Amazon draws on a diverse range of viewpoints,
concepts, and backgrounds when developing new goods.For the benefit of its customers,
developing new goods. Their differing perspectives are impacted by a wide range of
variables, including gender, race, age, national origin, sexual orientation, culture, level of
education, and job and personal experience. They are committed to diversity and inclusion
and are continually looking for new methods to broaden their influence. for instance, Amazon
offers generous, flexible paid leave to all parents, including adoptive parents and
Sustaining a work life balance involves time and commitment, much like creating
new routines or habits. It takes time to establish balance. Finding an equilibrium that operates
well for you may need some adjustment, reordering, or prioritisation of responsibilities.
You'll ultimately realise that each habit has assimilated into your daily existence. You'll
experience progress and achieve equilibrium in both your private and corporate lives.
Executives need to come up with innovative approaches to continually keep their staff
members as engaged as possible because Amazon has a reputation for being an intriguing
work environment. Every business needs motivation to increase staff efficiency and
production.
When it came time to make crucial choices for the firm, Jeff Bezos followed a certain
set of guidelines that helped Amazon achieve enormous success. Bezos clarified, "Customers
out of a perpetual desire to satisfy them." Bezos occasionally took choices that could have
Success of every large scale corporation is result of the hardwork put in by its great
leaders. Jeff Bezos, Andy Jassy, and Brian Olsavsky are few of the notable individuals who
have made Amazon such a huge company. Good leaders motivate their employees to work
for the betterment of the company and its elements. The leaders themselves are selfless and
always work for the benefit of the company and its employees. Amazon in particular follows
a very distinct style of leadership with its 16 Leadership principles. Amazon is continually
References
Amazon.com, Inc. - Officers and directors. (n.d.). Amazon.com, Inc. - Officers and Directors.
Retrieved November 15, 2022, from
https://ir.aboutamazon.com/officers-and-directors/default.aspx#:~:text=Jeff%20Bezos
%20founded%20Amazon.com,Earth%27s%20most%20customer%2Dcentric%20company.
Amazon’s global career site. (n.d.). Amazon.jobs. Retrieved November 15, 2022, from
https://www.amazon.jobs/en/principles
Amazon’s new management principles are a sign of the times for corporates. (2021, July 3).
Business Insider. Retrieved November 15, 2022, from
https://www.businessinsider.in/tech/news/amazons-new-management-principles-are-a-sign-
of-the-times-for-corporates/articleshow/84093056.cms
Bishop, T. (2022, June 6). Amazon’s Great Reshuffle: Consumer CEO’s exit continues exec
shakeup. GeekWire. Retrieved November 15, 2022, from
https://www.geekwire.com/2022/amazons-great-reshuffle-consumer-ceos-exit-caps-big-
leadership-shakeup/
Leadership Principles. (n.d.). US About Amazon. Retrieved November 15, 2022, from
https://www.aboutamazon.com/about-us/leadership-principles
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