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Devin HarrisENPFinalProjectPart1
Devin HarrisENPFinalProjectPart1
ENP-7320-MB900
Final Project: (Part 1) The Industry and the Company/Market Research and Analysis – Draft
The Industry
A sports agent may offer services like contract negotiations, marketing and promotion,
career planning, and financial advice. Sports agencies provide extra benefits, including legal
counsel, tax advice, and media relations. The sports industry, the largest global entertainment
industry, significantly boosts economic conditions through the popularity of sports like the
A professional sports representation and scouting agency, the Harris Excel Management
Group based in New Jersey provides sports services for athletes and teams. Sports
representation services will be provided to domestic and international clients as part of the
approach to enhancing their athletic, personal, and professional capabilities. Services provided
(Capital, 2022)
“Video is an excellent medium for storytelling. It allows sports marketers to portray the
human side of athletes, showcases team spirit, and highlight the rigorous training and
dedication behind each victory. Such compelling narratives not only humanize athletes and
teams but also serve to inspire and engage fans on a deeper level” (Marcus, 2023).
Providing the highest level of service and support to clients than any other sports agency in
the United States is the goal of this sports agency; becoming the exclusive agent for all
professional athletes in the country will be its achievement. The main drivers of the expansion
are the popularity of sports leagues and competitions, the rise in the number of professional
athletes, and the rising amount of money being invested in the sports business.
Customers
Brand management is all about creating and maintaining a positive image for your team. This
can be done through things like developing a team website, creating promotional materials, and
Event planning is another important service that a sports marketing agency can provide. This
includes things like organizing fan days, arranging appearances by players and coaches, and
Media relations is another key service offered by sports marketing agencies. This involves
working with local and national media outlets to get coverage for your team. This can be done
through things like writing press releases, pitching story ideas, and arranging interviews.
The global sports agency services market size was USD 3.67614 billion in 2022, as per our
research, the market is expected to reach USD 10.27 billion by 2031, exhibiting a CAGR of
10.94% during the forecast period (BRI, 2024). Over the next three years, the number of
agencies, clients, and money spent on sports agency services is expected to increase. “The
Sports Agent Responsibility and Trust Act prohibits certain conduct by sports agents relating to
the signing of contracts with student athletes. It makes it unlawful for an agent to directly or
indirectly recruit a student athlete by giving any false or misleading information, making a false
associated with the athlete, before he or she has entered into an agency contract” (FTC, 2004).
There are several different markets for sports agency services. You have well-known
organizations like IMG and Optimum that are in charge of representing most professional
athletes. However, other small to medium-sized firms are equally capable of effectively
representing their customers. Then there are the new, emerging agencies attempting to
establish themselves in the market. It's critical to select the type of sports agency that suits you
and your demands because each has unique strengths and shortcomings (BRI, 2024).
As more and more people turn to home entertainment technologies like game consoles and
VR headsets, the sports market is facing a new challenge. The rise of on-demand streaming
services such as Netflix, Amazon Prime, and Disney+ is causing a decline in the demand for
sports events worldwide. On-demand video services like Netflix, Amazon Prime, and Disney+,
which have become increasingly popular, are having a detrimental impact on the global sports
market.
Estimated revenue
negotiates for clients. The purpose of writing a business plan for a sports agency is to help in
contract negotiation, marketing, public relations, financial planning, and investment advice.
Also, the sports agency sales business generates revenue by selling sports merchandise, tickets,
and other services (Capital, 2022). There is no expectation of big spikes or dips in sales at our
The global COVID-19 pandemic has been unprecedented and staggering, with the market
levels. The sudden rise in CAGR is attributable to the sports agency services market growth and
demand returning to pre-pandemic levels once the pandemic is over (BRI, 2024).
Market Analysis: Conduct an in-depth analysis of the sports marketing industry and identify
current market trends, opportunities, and potential challenges. This will help assess the demand
for sports marketing services and the agency's position within the market.
Client Base: Evaluate the agency's existing client base and assess the quality of clients. Consider
factors such as client diversity, revenue generated from major clients, and the duration of client
relationships.
Competitive Advantage: Determine the agency's unique selling points and competitive
advantage in the market. This could be expertise in a specific sports niche, a strong network of
including factors such as the increasing popularity of sports, emerging technologies, and overall
market expansion. A growing industry indicates potential future growth for the agency.