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TLE
Quarter 1 – Module 8:
Environment and Market
TLE – Grade 7/8
Alternative Delivery Mode
Quarter 1 – Module 8: Environment and Market
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in any
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Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand

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authors do not represent nor claim ownership over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writers: Dexter D. Mondia
Editors: Jonathan L. Bayaton and Rolan Ben L. Lorono
Reviewers: Rosemarie O. Elum and Reynald M. Manzano
Illustrator: Reynald M. Manzano
Layout Artist: Reynald M. Manzano and Dexter D. Mondia
Management Team: Senen Priscillo P. Paulin, CESO V Rosela R. Abiera
Fay C. Luarez, TM, Ed.D., Ph.D. Maricel S. Rasid
Adolf P. Aguilar Elmar L. Cabrera
Nilita R. Ragay, Ed.D.
Antonio B. Baguio, Ed.D.

Printed in the Philippines by ________________________

Department of Education –Region VII Schools Division of Negros Oriental

Office Address: Kagawasan, Ave., Daro, Dumaguete City, Negros Oriental

Tele #: (035) 225 2376 / 541 1117
E-mail Address: [email protected]
 7/8

TLE
Quarter 1 – Module 8:
Environment and Market
 What I Need to Know

This module was designed and written with you in mind. It is here to help
you master the nature of Animal Production. The scope of this module
permits it to be used in many different learning situations. The language
used recognizes the diverse vocabulary level of students. The lessons are
arranged to follow the standard sequence of the course. But the order in
which you read them can be changed to correspond with the textbook you
are now using.

The module has one lesson:

• Lesson 1 – Recognize and understand the market for animal
production

After going through this module, you are expected to:

1. identify and enumerate the differences between products/services
available in the market;
2. apply and identify the customers and the reason these
products/services are purchased;
3. identify the companies selling these products/services in the market;
and
4. manifest industry in identifying customers for the products & services
available in animal production

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 What I Know

A. Direction: Answer the question by writing the letter of your choice in

your notebook.

1. The following are examples of peoples basic needs, EXCEPT:

A. recreation
B. clothing
C. shelter
D. food

2. Which of the following should be considered first by a prospective

entrepreneur in choosing the right location for his/her store?
A. Types of merchandise
B. The access of the target customers
C. The attractiveness of the store layout
D. The prevailing prices of goods in the area

3. Thong plans to put a “poultry farm” in their locality. Which of the

following will help him determine a successful plan for the setting up of his
business?
A. Survey of consumer associations
B. Checking of a similar business to avoid competition
C. Getting feedback on the quality of service
D. Conducting a SWOT analysis

4. Caesar studies the population in his immediate community. He is doing

this to ____________.
A. identify his would-be “suki”
B. predict who his biggest buyer
C. select his favorite would-be customers
D. determine whom to sell his product or service

5. When an entrepreneur improves and alters products to make it more

appealing to target consumers, he/she is doing an _____ of the product.
A. alteration
B. invention
C. innovation
D. improvisation

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B. Direction: Identify whether it is a Product or Service form of business.
Write your answer in your notebook.

1. Meat Supply -

2. Beauty Parlor -

3. Bakeshop -

4. Veterinary Clinic –

5. Laundry Shop -

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Lesson Recognize and understand
1 the market for animal
production
Needs and Wants of People

Everyone has his or her own needs and wants. However, people have
different concepts of needs and wants. Needs in business are important
things that every individual cannot do without in a society.

These include:
1. basic commodities for consumption
2. clothing and other personal belongings
3. shelter, sanitation, and health
4. education and relaxation

Basic needs are essential to every individual so he/she may be able to

live with dignity and pride in the community of people. These needs can
help you generate business ideas.

Wants are desires, luxury, and extravagance that signify wealth and
an expensive way of living. Wants or desires are considered above all the
necessities of life. Some examples are the passion of every individual for:
fashion accessories, shoes, clothes; traveling around the world; eating in an
exclusive restaurant; watching movies, concerts, plays; having luxurious
cars; wearing expensive jewelry, perfume; living in impressive homes; and
others.

Generating Ideas for Business

Here are some ways by which you may generate possible ideas for business.

1. Examine existing goods and services. Are you satisfied with the
product? What do other people who use the product say about it? How can
it be improved? There are many ways of improving a product from the way it
is made to the way it is packed and sold. You can also improve the
materials used in crafting the product. Also, you introduce new ways of
using the product, making it more useful and adaptable to the customers’
many needs. When you are improving the product or enhancing it, you are
making an innovation. You can also make an invention by introducing an
entirely new product to replace the old one.
Business ideas may also be generated by examining what goods and services
are sold outside by the community. Very often, these products are sold in a
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form that can still be enhanced or improved.

2. Examine the present and future needs. Look at and listen to what
the customers, institutions, and communities are missing in terms of goods
and services. Sometimes, these needs are already obvious and felt at the
moment. Other needs are not that obvious because they can only be felt in
the future, in the event of certain developments in the community. For
example, a town will have its electrification facility in the next six months.
Only by that time will the entrepreneur think of electrically- powered or
generated business such as a photocopier, computer service, digital
printing, etc.

3. Examine how the needs are being satisfied. Needs for the products
and services are referred to as market demand. To satisfy these needs is to
supply the products and services that meet the demands of the market. The
term market refers to whoever will use or buy the products or services, and
these may be people or institutions such as other businesses,
establishments, organizations, or government agencies.

There is a very good business opportunity when there is absolutely no

supply to pressing market demand.

Businesses or industries in the locality also have needs for goods and
services. Their needs for raw materials, maintenance, and other services
such as selling and distribution are good sources of ideas for business.

4. Examine the available resources around you. Observe what

materials or skills are available in abundance in your area. A business can
be started of available raw materials by selling them in raw form and by
processing and manufacturing them into finished products. For example, in
a copra-producing town, there will be many coconut husks and shells
available as “waste” products. These can be collected and made into coco
rags/doormat and charcoal bricks and sold profitably outside the
community.
A group of people in your neighborhood may have some special skills that
can be harnessed for business. For example, women in the Mountain
Province possess loom weaving skills that have been passed on from one
generation to the next generation. Some communities there set up weaving
businesses to produce blankets, as well as decorative items and various
souvenir items for sale to tourists and lowland communities. Business ideas
can come from your skills. The work and experience you may have in
agricultural arts, industrial arts, home economics, and ICT classes will
provide you with business opportunities to acquire the needed skills which
will earn you extra income, should you decide to engage in income-
generating activities. With your skills, you may also tinker around with
various things in your spare time. Many products were invented this way.

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 5. Read magazines, news articles, and other publications on new
products and techniques or advances in technology. You can pick up new
business ideas from Newsweek, Reader’s Digest, Business Magazines, Go
Negosyo, KAB materials, Small- industry Journal. The Internet serves as a
library where you may browse and surf possible businesses. It will also
guide you on how to put the right product in the right place, at the right
price, at the right time.

Listing of possible businesses to set up in an area may also be available

from banks or local non-government organizations.

Selecting the Right Idea

Once you have embarked on identifying the business opportunities,

you will eventually see that many possibilities are available for you. It is
very unlikely that you will have enough resources to pursue all of them at
once. Which one will you choose?

You have to select the most promising one from among a hundred and
one ideas. It will be good to do this in stages. In the first stage, you screen
your ideas to narrow them down to about five choices. In the next stage,
trim down the five choices to two options. In the final stage, choose between
the two and decide which business idea is worth pursuing.

In screening your ideas, examine each one in terms of the following factors:

1. How much capital is needed to put up the business?

2. How big is the demand for the product? Do many people need this
product and will continue to need it for a long time?
3. How is the demand met? Who are processing the products to meet the
need (competition or demand)? How much of the need is now being
met
(supply)?
4. Do you have the background and experience needed to run this
particular business?
5. Will the business be legal, not going against any existing or foreseeable
government regulation?
6. Is the business in line with your interest and expertise?

Your answers to these questions will be helpful in screening which

ones from among your many ideas are worth examining further and worth
pursuing.

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 Environmental Scanning

There is a need to conduct environmental scanning to identify the

needs and wants of people, the niche for your business mission, and to give
attention to trends and issues. This may also serve as an evaluation of the
type of entrepreneurial activity appropriate in the community.

Environmental scanning is defined as a process of gathering,

analyzing, and dispensing information for tactical or strategic purposes.
The environmental scanning process entails obtaining both factual and
subjective information on the business environments in which a company is
operating.

In generating a business idea, you should first identify what type of

business is suited to your business idea. You should analyze and scan the
potential environment, study the marketing practices and strategies of your
competitors, analyze the Strengths, Weaknesses, Opportunities, and the
Threats in your environment to ensure that the products/goods and services
you are planning to offer will be patronized within the easy reach of your
target markets/consumers.

Bear in mind these simple rules for successful SWOT analysis.

1. Be realistic about the strengths and weaknesses of your business when

conducting SWOT analysis.
2. SWOT analysis should distinguish between where your business is
today,
and where it could be in the future.
3. SWOT should always be specific. Avoid grey areas.
4. Always apply SWOT with your competition, i.e., better than or worse
than
your competition.
5. Keep your SWOT short and simple. Avoid complexity and over-analysis
6. SWOT is subjective.

What’s In

What are the personal entrepreneurial competencies of a successful

entrepreneur?
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 What’s New

Am I an Entrepreneur?

Direction: Observe your community and answer this question in your

notebook:
1. What are the common businesses in your locality?
2. If you are an entrepreneur, what do you think is the best business
to put up in your barangay?
3. What is your basis in putting up a business in your community?
Why?

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 What is It

Needs and wants of people are the basic indicators of the kind of a
business that you may engage in because it can serve as the measure of
your success. Some other good points that you might consider in business
undertakings are the kind of people, their needs, wants, lifestyle, culture
and tradition, and social orientation that they have.

The external environment in the community can be viewed according

to its technological, political, legal, environmental, economic, and social
aspects. For example, in the past, people in the community used personal
computers but the transmission of development in terms of technology was
interrupted because people were not satisfied with what they had. They still
look for the changes in their life and corresponding changes in their
environment. As a future entrepreneur, you must be well-versed in this
kind of advancement and progression of your environment, particularly in
technology, to secure the success of your future business. Always think of
something new, something novel, authentic; reinvent the existing ones; and
create your new version of goods/products, and services. For instance, your
hair straightening is herbal, while in the other salons it is made of synthetic
chemicals.

This kind of changes being made will affect the existing principles in
business and industries that can be easily adapted to the changes in
producing the products/services to meet the needs and wants of people in
the community.

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 What’s More

Direction: Answer the following questions in your notebook:

1. How does one determine the product to be produced or services to
be offered and delivered to the target market or customers in a
community?
2. How does one select an entrepreneurial activity?
3. How can one respond effectively to a business enterprise?

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 What I Have Learned

Direction: Identify the following items whether it is a Need or a Want. Write

your answer in your notebook.
1. feeds for your chicken –
2. vacation to Boracay –
3. school enrollment –
4. school supplies –
5. farm fertilizers
6. rice –
7. hair rebonding –
8. new gadgets –
9. medicines –
10. laundry soap -

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 What I Can Do

Instruction: List down the possible businesses that can be established

based on the following location and target market.

Location Suited Business

Establishment
1. a construction site
2. a shoreline community
3. a community near the riverbank
4. an ethnic community
5. a city with lots of banking
establishments
Target Market Suited Business
Establishment
1. pig and chicken raiser
2. outdoor activities enthusiast
3. fishermen
4. corn and sugarcane planters
5. students

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 Assessment

Can You Prove This?

Direction: Answer the question in your notebook (ESSAY)

1. Suppose that there are already similar businesses in the place where you
want to locate the business you have in mind. What can you do to make
your target market buy your product or avail your services? Would you be
considering putting up your business somewhere else? Why or why not?

(4) (3) (2) (1)

Expert Accomplished Capable Beginner
Quality of • Piece was • Piece was • Piece had • Piece had
Writing written in an written in an little style or no style or
extraordinary interesting voice. voice.
style and style and • Gives some • Gives no
voice. voice. new new
• very • Somewhat information information
informative informative but poorly and very
and well- and organized organized poorly
organized organized
Grammar, • Virtually no • Few spelling • A number • So many
Usage & spelling, and of spelling, spelling,
Mechanics punctuation punctuations punctuation punctuation,
or errors, minor or and
grammatical grammatical grammatical grammatical
errors errors errors errors that it
interferes
with the
meaning

12
 Additional Activities

Direction: List down all the probable business opportunities which you
may wish to venture in. Remember to consider the ideas and suggestions
discussed in the lesson. Use the suggested matrix below to indicate your
choice. Write your answers in your notebook.
Example: Selling Eggs or Chicken Meat

Positive Factors Negative Factors

Strengths Opportunities Weaknesses Threats

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 14
What I Know What I Have Learned
A. 1. Need
1. A 2. Want
2. B 3. Need
3. D 4. Need
4. D 5. Need
5. C 6. Need
B. 7. Want
1. Product 8. Want
2. Product 9. Need
3. Product 10. Need
4. Service
5. Service
Answer Key
References
1. Illescas, Armando V., et.al Technology and Livelihood Education 9
Animal Production NCII Learner’s Material
2. Dr. Rojo, Luz V., et.al Effective Technology and Home Economics I & II
3. Valdez, Emmanuel S., et.al Agriculture and Fishery Arts
For inquiries or feedback, please write or call:

Department of Education – Schools Division of Negros Oriental

Kagawasan, Avenue, Daro, Dumaguete City, Negros Oriental

Tel #: (035) 225 2376 / 541 1117

Email Address: [email protected]
Website: lrmds.depednodis.net