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Sugar Confectionery in the

Philippines
Euromonitor International
July 2022
SUGAR CONFECTIONERY IN THE PHILIPPINES Passport i

LIST OF CONTENTS AND TABLES


KEY DATA FINDINGS.................................................................................................................. 1
2022 DEVELOPMENTS ............................................................................................................... 1
Return to growth ....................................................................................................................... 1
Companies adopt adaptive strategies....................................................................................... 2
Further new product developments .......................................................................................... 2
PROSPECTS AND OPPORTUNITIES......................................................................................... 2
Gradual recovery ahead ........................................................................................................... 2
Poor prospects for power mints ................................................................................................ 3
Lingering price sensitivity and growing focus on sugar’s role in health problems ..................... 3
CATEGORY DATA ....................................................................................................................... 3
Summary 1 Other Sugar Confectionery by Product Type: 2022 ...................................... 3
Table 1 Sales of Sugar Confectionery by Category: Volume 2017-2022 .................. 4
Table 2 Sales of Sugar Confectionery by Category: Value 2017-2022 ..................... 4
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2017-
2022 ............................................................................................................. 4
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2017-
2022 ............................................................................................................. 5
Table 5 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value
2017-2022 .................................................................................................... 5
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2018-2022 .......... 5
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022 ................ 6
Table 8 Distribution of Sugar Confectionery by Format: % Value 2017-2022 ........... 7
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2022-
2027 ............................................................................................................. 7
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2022-
2027 ............................................................................................................. 8
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume
Growth 2022-2027 ....................................................................................... 8
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth
2022-2027 .................................................................................................... 9

© Euromonitor International
SUGAR CONFECTIONERY IN THE PHILIPPINES Passport 1

SUGAR CONFECTIONERY IN THE


PHILIPPINES
KEY DATA FINDINGS
▪ Retail value sales increase by 2% in current terms in 2022 to PHP15.1 billion
▪ Mints is the best performing category in 2022, with retail value sales growing by 3% in current
terms to PHP3.3 billion
▪ Universal Robina Corp is the leading player in 2022, with a retail value share of 38%
▪ Retail sales are set to rise at a current value CAGR of 7% (2022 constant value CAGR of 4%)
over the forecast period to PHP21.5 billion

2022 DEVELOPMENTS

Return to growth
In 2022, sugar confectionery is likely to record a return to both value and volume growth
following two consecutive years of decline. Sugar confectionery is likely to see the beginnings of
recovery in 2022 as consumers become more open to going out, thereby creating more
opportunities for impulse purchases.
Since sugar confectionery is highly discretionary, consumers are not likely to actively seek it
out if they are confined to their homes, unless companies stimulate demand through activities
such as promotions, especially given the prevailing financial challenges facing many
households. As a result, the recovery that sugar confectionery does see during the year is set to
be driven by impulse buying, which will come with the easing of COVID-19 related restrictions
and consumers spending more time outside their homes.
Sugar confectionery recorded a marginal decline in 2021, following a marked fall in sales in
the previous year. While medicated confectionery recorded slight growth in 2021 as it benefited
from demand related to the spread of COVID-19 and its capacity to alleviate some symptoms of
the disease, the majority of the categories in sugar confectionery continued to struggle due to
widespread home seclusion, which greatly decreased the incidence of impulse purchases
during the year. The pandemic has also led to widespread financial insecurity with
unemployment rocketing to its highest level in 15 years, due to the economic impact of the
measures taken to control the spread of the SARS-CoV-2 virus. This led to decreased spending,
especially on non-essential items such as sugar confectionery, as consumers focused on
purchasing necessities such as food staples. Furthermore, when it comes to sugar
confectionery in the Philippines it is common for local and affordable brands to be sold by the
piece through sari-sari stores and street vendors. However, these channels were hit particularly
hard by the stay at home trend.
Another factor hampering growth is that chews, marshmallows, lollipops and yemas (sweet
custard other sugar confectionery made with egg yolks and condensed milk) are all included in
the list of foods not allowed to be sold in school canteens and stores within 100m of school
premises in Quezon City, which was released in June 2018. Pasig City, Cebu City, Davao City
and Muntinlupa City also introduced similar bans at the end of the review period. This is
hampering the growth of sugar confectionery, particularly as children are the main consumers of
these products.

© Euromonitor International
SUGAR CONFECTIONERY IN THE PHILIPPINES Passport 2

Companies adopt adaptive strategies


Companies are adopting a variety of strategies to cope with the challenges of the present
situation. In the first half of 2021, the leading company, Universal Robina Corp, was able to
recover and pull its sugar confectionery business out from its double-digit decline of the previous
year. Universal Robina Corp’s effort to innovate in flavour assisted in its recovery in the first half
of 2021. After launching a milk tea flavour for Jack 'n' Jill XO in the first quarter of the year, it
introduced a strawberry milk flavour variant of Jack 'n' Jill Lush in the second quarter. Through
the milk tea product, the company aimed to benefit from the popularity of milk tea in foodservice.
Since consumers could not access milk tea shops/stalls/kiosks as easily as before due to
COVID-19 restrictions, Universal Robina identified the opportunity to address the cravings of
Filipinos for milk tea with its new Jack 'n' Jill XO Milk Tea flavour. Filipinos who were
homebound but still desired to have milk tea could now look to replicate the experience in the
form of the new line of boiled sweets.
Tic Tac, meanwhile, tried to make its brand relevant to the current situation with the launch of
the “It’s Good to Chill” marketing campaign in the middle of 2021. The brand held an event
attended by popular celebrities and social media influencers who shared what they do to relax
or “chill”. With the spread of COVID-19 creating new stressors in consumers’ lives, Tic Tac
developed the campaign to remind people that it is okay to take a breather. Learning how the
celebrities cope with stress also gave other people ideas about how they could cope with the
current situation in a healthy way.

Further new product developments


As well as Universal Robina Corp’s efforts to address the challenges facing its sugar
confectionery business by launching new flavours, the category has seen new product
developments by other players. Frutos launched a milk tea flavour in a chewy candy format in
the second quarter of 2021. Frutos was following the lead of Universal Robina Corp’s milk tea
flavour for Jack 'n' Jill XO. In addition, the second quarter of the year saw the launch of Halls
Salt, which is available in two flavours, Halls Salt Watermelon and Halls Salt Lemon Lime. The
product stands out as it is a fusion of two flavours, fruity and salty, which is not widely seen in
the category.

PROSPECTS AND OPPORTUNITIES

Gradual recovery ahead


Sugar confectionery is expected to see a slow recovery over the forecast period. While the
category is set to see current value sales reach pre-pandemic levels by 2024, it is not expected
to fully recover in volume terms until the final year of the forecast period. Sugar confectionery is
likely to grow alongside an increased willingness amongst consumers to go out, as impulse
purchases make a key contribution to the category’s sales. In the Philippine market, it is
common for local brands of sugar confectionery to be sold by the piece through channels such
as sari-sari stores (traditional neighbourhood stores) and street peddlers/vendors, which are
strongly reliant on impulse purchases by consumers on the go.
However, the highly discretionary nature of sugar confectionery is likely to continually work
against it as households which face financial challenges in the wake of COVID-19 are likely to
have to sacrifice non-essential items until the situation improves. Also, individuals who are
looking for a treat or to relieve stress are more likely to turn to more indulgent packaged food
such as ice cream or chocolate confectionery. Nevertheless, sugar confectionery is particularly
popular amongst children, and as consumers regain their spending confidence they are

© Euromonitor International
SUGAR CONFECTIONERY IN THE PHILIPPINES Passport 3

expected to return to spending on their children. These products are cheap, especially local
products, and are seen as an easy and largely affordable way of treating children.

Poor prospects for power mints


Power mints is expected to be a laggard in retail over the forecast period, registering a
negative CAGR in both volume and value terms. The category’s poor performance will be
mainly due to the limited brand options available. In addition, power mints faces strong
competition from standard mints, in which there are notably more brand options available.
Furthermore, the distinction between standard mints and power mints is not very well-known
amongst ordinary consumers who are typically price sensitive and favour affordable options or
those which are more widely distributed.

Lingering price sensitivity and growing focus on sugar’s role in health


problems
Price sensitivity is likely to be heightened in the early part of the forecast period given the high
unemployment rate in the country and high rates of inflation. In this context, many consumers
will simply forego discretionary purchases such as sugar confectionery. Those that do continue
to purchase such products, meanwhile, will look for the most affordable options. While
premiumisation is likely to be a notable feature of some indulgence-orientated categories such
as chocolate confectionery and ice cream, as consumers look for simple luxuries to relieve
stress, this is much less likely in sugar confectionery. Sugar confectionery does not have an
established high-end segment comprised of products with a high-quality image.
With the cost of raw materials increasing, the expected upward trend in selling prices is
another challenge companies are likely to face during the forecast period. In order to maintain
accessibility to their products, companies may create smaller pack sizes in order to provide
options to consumers with a tight budget.
The ongoing health and wellness trend, which has been enhanced by the experiences of the
COVID-19 crisis, will also serve to dampen sugar confectionery’s recovery over the forecast
period. The lack of a strong premium segment with a high-quality image will contribute to this as
it does not offer consumers the option of trading up to prioritise quality over quantity, as is likely
to be seen in areas such as chocolate confectionery and ice cream. Sugar confectionery is also
particularly vulnerable to shifting consumer attitudes to health because of the increasingly strong
focus on sugar’s role in the development of a wide range of health issues, including type 2
diabetes, hypertension, inflammation, fatty liver disease and obesity.

CATEGORY DATA
Summary 1 Other Sugar Confectionery by Product Type: 2022
Product type

Cup jellies/pudding

Marshmallow

Confectioneries with toys

Cotton candy

Polvoron (powdered milk confectionery)

Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

© Euromonitor International
SUGAR CONFECTIONERY IN THE PHILIPPINES Passport 4

Table 1 Sales of Sugar Confectionery by Category: Volume 2017-2022

'000 tonnes
2017 2018 2019 2020 2021 2022

- Boiled Sweets 6.5 6.5 6.7 5.7 5.6 5.6


- Liquorice - - - - - -
- Lollipops 6.1 5.8 5.8 4.7 4.5 4.5
- Medicated Confectionery 15.7 16.3 17.1 15.2 15.3 15.6
- Mints 7.0 7.2 7.5 6.5 6.3 6.4
-- Power Mints 0.0 0.0 0.0 0.0 0.0 0.0
-- Standard Mints 7.0 7.2 7.5 6.5 6.3 6.4
- Pastilles, Gummies, 8.6 8.9 9.3 7.8 7.5 7.6
Jellies and Chews
- Toffees, Caramels and 9.1 9.2 9.4 8.0 7.7 7.7
Nougat
- Other Sugar 0.2 0.2 0.2 0.2 0.2 0.2
Confectionery
Sugar Confectionery 53.2 54.1 56.1 48.1 47.0 47.6
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 2 Sales of Sugar Confectionery by Category: Value 2017-2022

PHP million
2017 2018 2019 2020 2021 2022

- Boiled Sweets 1,298.2 1,334.5 1,385.2 1,200.7 1,191.7 1,209.0


- Liquorice - - - - - -
- Lollipops 1,386.2 1,307.1 1,333.3 1,083.0 1,033.9 1,046.2
- Medicated Confectionery 4,982.3 5,181.6 5,456.2 4,861.5 4,917.4 5,040.9
- Mints 3,433.9 3,598.0 3,799.4 3,316.0 3,237.6 3,326.1
-- Power Mints 7.4 7.0 7.3 5.5 4.9 4.5
-- Standard Mints 3,426.5 3,591.0 3,792.1 3,310.5 3,232.7 3,321.6
- Pastilles, Gummies, 2,855.8 2,941.5 3,038.6 2,591.0 2,529.1 2,591.3
Jellies and Chews
- Toffees, Caramels and 2,161.2 2,206.6 2,270.6 1,934.3 1,872.4 1,898.5
Nougat
- Other Sugar 30.1 31.7 33.6 29.3 29.6 30.0
Confectionery
Sugar Confectionery 16,147.6 16,601.1 17,316.9 15,015.9 14,811.7 15,141.8
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022

% volume growth
2021/22 2017-22 CAGR 2017/22 Total

- Boiled Sweets 0.3 -2.7 -12.9


- Liquorice - - -
- Lollipops 0.6 -6.0 -26.5
- Medicated Confectionery 2.0 -0.1 -0.7
- Mints 1.7 -1.7 -8.3

© Euromonitor International
SUGAR CONFECTIONERY IN THE PHILIPPINES Passport 5

-- Power Mints -8.1 -10.1 -41.2


-- Standard Mints 1.8 -1.7 -8.3
- Pastilles, Gummies, Jellies and Chews 0.9 -2.5 -12.1
- Toffees, Caramels and Nougat 0.7 -3.2 -14.9
- Other Sugar Confectionery 0.4 -2.1 -9.9
Sugar Confectionery 1.3 -2.2 -10.5
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022

% current value growth


2021/22 2017-22 CAGR 2017/22 Total

- Boiled Sweets 1.4 -1.4 -6.9


- Liquorice - - -
- Lollipops 1.2 -5.5 -24.5
- Medicated Confectionery 2.5 0.2 1.2
- Mints 2.7 -0.6 -3.1
-- Power Mints -7.9 -9.4 -38.9
-- Standard Mints 2.7 -0.6 -3.1
- Pastilles, Gummies, Jellies and Chews 2.5 -1.9 -9.3
- Toffees, Caramels and Nougat 1.4 -2.6 -12.2
- Other Sugar Confectionery 1.2 -0.1 -0.4
Sugar Confectionery 2.2 -1.3 -6.2
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 5 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022

% retail value rsp


2017 2018 2019 2020 2021 2022

Gummies, Jellies and 69.8 69.7 69.6 69.5 69.4 69.3


Chews
Pastilles 30.2 30.3 30.4 30.5 30.6 30.7
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 6 NBO Company Shares of Sugar Confectionery: % Value 2018-2022

% retail value rsp


Company 2018 2019 2020 2021 2022

Universal Robina Corp 35.1 35.8 36.6 37.8 37.9


Perfetti Van Melle 13.8 14.2 14.0 13.6 13.6
Philippines Inc
Columbia International 9.4 9.4 9.1 9.0 9.0
Food Products Inc
Mondelez Philippines Inc 5.4 5.3 5.5 5.5 5.4
SPI Corp 5.7 5.6 5.6 5.3 5.2
Nestlé Philippines Inc 2.7 2.6 2.5 2.4 2.3
Candyman Inc 1.7 1.7 1.6 1.6 1.5
Trolli Inc 1.5 1.5 1.5 1.5 1.4

© Euromonitor International
SUGAR CONFECTIONERY IN THE PHILIPPINES Passport 6

Ferrero & related parties 1.2 1.2 1.2 1.1 1.1


Mayora Indah Tbk PT 0.8 0.8 0.8 0.8 0.8
Wrigley Philippines Inc 0.6 0.6 0.6 0.6 0.6
August Storck KG 0.7 0.7 0.6 0.6 0.6
Ricola AG 0.5 0.5 0.5 0.6 0.6
Lofthouse of Fleetwood 0.2 0.2 0.2 0.2 0.2
Ltd
Regent Foods Corp 0.1 0.1 0.1 0.1 0.1
Delfi Foods Philippines 0.4 - - - -
Inc
Others 20.0 19.8 19.5 19.4 19.6
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022

% retail value rsp


Brand (GBO) Company (NBO) 2019 2020 2021 2022

Jack 'n' Jill (JG Universal Robina Corp 35.8 36.6 37.8 37.9
Summit Holdings Inc)
Mentos (Perfetti Perfetti Van Melle 9.5 9.6 9.4 9.5
Van Melle Group) Philippines Inc
Chupa Chups Perfetti Van Melle 4.6 4.3 4.1 4.0
(Perfetti Van Melle Philippines Inc
Group)
Starr (Republic SPI Corp 4.3 4.3 4.0 3.9
Biscuit Corp)
Halls (Mondelez Mondelez Philippines Inc 3.4 3.5 3.6 3.6
International Inc)
Potchi Columbia International 3.4 3.3 3.2 3.2
Food Products Inc
Frutos Columbia International 2.4 2.3 2.3 2.3
Food Products Inc
Clorets (Mondelez Mondelez Philippines Inc 1.9 2.0 1.9 1.9
International Inc)
Frooty Columbia International 1.8 1.7 1.6 1.6
Food Products Inc
Trolli (Trolli GmbH) Trolli Inc 1.5 1.5 1.5 1.4
Fox's (Nestlé SA) Nestlé Philippines Inc 1.6 1.5 1.4 1.3
Lipps (Republic SPI Corp 1.3 1.3 1.3 1.3
Biscuit Corp)
Viva Candyman Inc 1.2 1.2 1.2 1.1
Tic Tac Ferrero & related parties 1.2 1.2 1.1 1.1
Polo (Nestlé SA) Nestlé Philippines Inc 1.0 1.0 1.0 1.0
Kopiko Mayora Indah Tbk PT 0.8 0.8 0.8 0.8
Skittles (Mars Inc) Wrigley Philippines Inc 0.6 0.6 0.6 0.6
Werther's Original August Storck KG 0.7 0.6 0.6 0.6
Ricola Ricola AG 0.5 0.5 0.6 0.6
Kendimint Candyman Inc 0.4 0.4 0.4 0.4
Fisherman's Friend Lofthouse of Fleetwood Ltd 0.2 0.2 0.2 0.2
Gummi Kendi Columbia International - - - -
Food Products Inc
Tutti Frutti Columbia International - - - -
Food Products Inc
Boom Boom (Delfi Ltd) Delfi Foods Philippines - - - -
Inc
Boom Boom (Petra Delfi Foods Philippines - - - -

© Euromonitor International
SUGAR CONFECTIONERY IN THE PHILIPPINES Passport 7

Foods Ltd) Inc


Smint (Perfetti Van Perfetti Van Melle - - - -
Melle Group) Philippines Inc
Others Others 21.9 21.6 21.4 21.6
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 8 Distribution of Sugar Confectionery by Format: % Value 2017-2022

% retail value rsp


2017 2018 2019 2020 2021 2022

Retail Channels 100.0 100.0 100.0 100.0 100.0 100.0


- Retail Offline 100.0 100.0 100.0 99.1 98.3 97.6
-- Grocery Retailers 93.0 93.0 93.0 92.1 91.5 90.9
--- Convenience Retail 4.3 4.4 4.4 4.1 4.0 3.9
---- Convenience Stores 3.7 3.8 3.8 3.6 3.5 3.4
---- Forecourt Retailers 0.6 0.6 0.6 0.6 0.5 0.5
--- Supermarkets 29.6 29.6 29.6 30.9 32.0 32.0
--- Hypermarkets 5.3 5.4 5.5 5.8 6.0 6.0
--- Discounters - - - - - -
--- Warehouse Clubs - - - - - -
--- Food/drink/tobacco 6.1 6.1 6.1 5.6 5.2 5.1
specialists
--- Small Local Grocers 47.7 47.6 47.4 45.7 44.4 43.8
-- Non-Grocery Retailers 7.0 7.0 7.0 7.0 6.8 6.7
--- General Merchandise - - - - - -
Stores
--- Apparel and - - - - - -
Footwear Specialists
--- Appliances and - - - - - -
Electronics Specialists
--- Home Products - - - - - -
Specialists
--- Health and Beauty 7.0 7.0 7.0 7.0 6.8 6.7
Specialist Retailers
--- Leisure and - - - - - -
Personal Goods
Specialists
--- Other Non-Grocery - - - - - -
Retailers
-- Vending - - - - - -
-- Direct Selling - - - - - -
- Retail E-Commerce - - - 0.9 1.7 2.4
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027

'000 tonnes
2022 2023 2024 2025 2026 2027

- Boiled Sweets 5.6 5.7 5.8 5.9 6.0 6.1


- Liquorice - - - - - -
- Lollipops 4.5 4.6 4.7 4.8 4.8 4.9

© Euromonitor International
SUGAR CONFECTIONERY IN THE PHILIPPINES Passport 8

- Medicated Confectionery 15.6 16.2 16.8 17.6 18.3 19.0


- Mints 6.4 6.6 6.9 7.2 7.5 7.8
-- Power Mints 0.0 0.0 0.0 0.0 0.0 0.0
-- Standard Mints 6.4 6.6 6.9 7.2 7.5 7.8
- Pastilles, Gummies, 7.6 7.8 8.2 8.5 9.0 9.4
Jellies and Chews
- Toffees, Caramels and 7.7 7.8 7.9 8.1 8.3 8.5
Nougat
- Other Sugar 0.2 0.2 0.2 0.2 0.2 0.2
Confectionery
Sugar Confectionery 47.6 48.9 50.5 52.3 54.1 56.1
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027

PHP million
2022 2023 2024 2025 2026 2027

- Boiled Sweets 1,209.0 1,227.8 1,252.0 1,277.8 1,302.9 1,326.2


- Liquorice - - - - - -
- Lollipops 1,046.2 1,064.8 1,087.4 1,109.2 1,129.4 1,147.4
- Medicated Confectionery 5,040.9 5,248.6 5,499.4 5,772.8 6,056.8 6,345.7
- Mints 3,326.1 3,457.6 3,621.0 3,800.4 3,986.2 4,174.8
-- Power Mints 4.5 4.2 3.8 3.5 3.2 3.0
-- Standard Mints 3,321.6 3,453.5 3,617.2 3,796.9 3,983.0 4,171.8
- Pastilles, Gummies, 2,591.3 2,682.7 2,807.0 2,949.5 3,104.7 3,264.9
Jellies and Chews
- Toffees, Caramels and 1,898.5 1,923.7 1,958.9 2,003.8 2,057.1 2,119.0
Nougat
- Other Sugar 30.0 30.7 31.8 33.1 34.4 35.7
Confectionery
Sugar Confectionery 15,141.8 15,636.0 16,257.5 16,946.6 17,671.4 18,413.6
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-


2027

% volume growth
2022/23 2022-27 CAGR 2022/27 Total

- Boiled Sweets 1.4 1.7 8.9


- Liquorice - - -
- Lollipops 1.6 1.7 9.0
- Medicated Confectionery 3.5 4.0 21.9
- Mints 3.5 4.2 22.7
-- Power Mints -8.3 -8.2 -35.0
-- Standard Mints 3.5 4.2 22.7
- Pastilles, Gummies, Jellies and Chews 3.2 4.4 23.9
- Toffees, Caramels and Nougat 1.1 2.1 10.7
- Other Sugar Confectionery 2.4 3.4 18.2
Sugar Confectionery 2.6 3.3 17.8
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

© Euromonitor International
SUGAR CONFECTIONERY IN THE PHILIPPINES Passport 9

Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-


2027

% constant value growth


2022/2023 2022-27 CAGR 2022/27 Total

- Boiled Sweets 1.6 1.9 9.7


- Liquorice - - -
- Lollipops 1.8 1.9 9.7
- Medicated Confectionery 4.1 4.7 25.9
- Mints 4.0 4.6 25.5
-- Power Mints -8.0 -7.9 -33.8
-- Standard Mints 4.0 4.7 25.6
- Pastilles, Gummies, Jellies and Chews 3.5 4.7 26.0
- Toffees, Caramels and Nougat 1.3 2.2 11.6
- Other Sugar Confectionery 2.6 3.6 19.2
Sugar Confectionery 3.3 4.0 21.6
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

© Euromonitor International

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