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Sugar Confectionery in The Philippines
Sugar Confectionery in The Philippines
Philippines
Euromonitor International
July 2022
SUGAR CONFECTIONERY IN THE PHILIPPINES Passport i
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SUGAR CONFECTIONERY IN THE PHILIPPINES Passport 1
2022 DEVELOPMENTS
Return to growth
In 2022, sugar confectionery is likely to record a return to both value and volume growth
following two consecutive years of decline. Sugar confectionery is likely to see the beginnings of
recovery in 2022 as consumers become more open to going out, thereby creating more
opportunities for impulse purchases.
Since sugar confectionery is highly discretionary, consumers are not likely to actively seek it
out if they are confined to their homes, unless companies stimulate demand through activities
such as promotions, especially given the prevailing financial challenges facing many
households. As a result, the recovery that sugar confectionery does see during the year is set to
be driven by impulse buying, which will come with the easing of COVID-19 related restrictions
and consumers spending more time outside their homes.
Sugar confectionery recorded a marginal decline in 2021, following a marked fall in sales in
the previous year. While medicated confectionery recorded slight growth in 2021 as it benefited
from demand related to the spread of COVID-19 and its capacity to alleviate some symptoms of
the disease, the majority of the categories in sugar confectionery continued to struggle due to
widespread home seclusion, which greatly decreased the incidence of impulse purchases
during the year. The pandemic has also led to widespread financial insecurity with
unemployment rocketing to its highest level in 15 years, due to the economic impact of the
measures taken to control the spread of the SARS-CoV-2 virus. This led to decreased spending,
especially on non-essential items such as sugar confectionery, as consumers focused on
purchasing necessities such as food staples. Furthermore, when it comes to sugar
confectionery in the Philippines it is common for local and affordable brands to be sold by the
piece through sari-sari stores and street vendors. However, these channels were hit particularly
hard by the stay at home trend.
Another factor hampering growth is that chews, marshmallows, lollipops and yemas (sweet
custard other sugar confectionery made with egg yolks and condensed milk) are all included in
the list of foods not allowed to be sold in school canteens and stores within 100m of school
premises in Quezon City, which was released in June 2018. Pasig City, Cebu City, Davao City
and Muntinlupa City also introduced similar bans at the end of the review period. This is
hampering the growth of sugar confectionery, particularly as children are the main consumers of
these products.
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expected to return to spending on their children. These products are cheap, especially local
products, and are seen as an easy and largely affordable way of treating children.
CATEGORY DATA
Summary 1 Other Sugar Confectionery by Product Type: 2022
Product type
Cup jellies/pudding
Marshmallow
Cotton candy
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
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'000 tonnes
2017 2018 2019 2020 2021 2022
PHP million
2017 2018 2019 2020 2021 2022
% volume growth
2021/22 2017-22 CAGR 2017/22 Total
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Table 5 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
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Jack 'n' Jill (JG Universal Robina Corp 35.8 36.6 37.8 37.9
Summit Holdings Inc)
Mentos (Perfetti Perfetti Van Melle 9.5 9.6 9.4 9.5
Van Melle Group) Philippines Inc
Chupa Chups Perfetti Van Melle 4.6 4.3 4.1 4.0
(Perfetti Van Melle Philippines Inc
Group)
Starr (Republic SPI Corp 4.3 4.3 4.0 3.9
Biscuit Corp)
Halls (Mondelez Mondelez Philippines Inc 3.4 3.5 3.6 3.6
International Inc)
Potchi Columbia International 3.4 3.3 3.2 3.2
Food Products Inc
Frutos Columbia International 2.4 2.3 2.3 2.3
Food Products Inc
Clorets (Mondelez Mondelez Philippines Inc 1.9 2.0 1.9 1.9
International Inc)
Frooty Columbia International 1.8 1.7 1.6 1.6
Food Products Inc
Trolli (Trolli GmbH) Trolli Inc 1.5 1.5 1.5 1.4
Fox's (Nestlé SA) Nestlé Philippines Inc 1.6 1.5 1.4 1.3
Lipps (Republic SPI Corp 1.3 1.3 1.3 1.3
Biscuit Corp)
Viva Candyman Inc 1.2 1.2 1.2 1.1
Tic Tac Ferrero & related parties 1.2 1.2 1.1 1.1
Polo (Nestlé SA) Nestlé Philippines Inc 1.0 1.0 1.0 1.0
Kopiko Mayora Indah Tbk PT 0.8 0.8 0.8 0.8
Skittles (Mars Inc) Wrigley Philippines Inc 0.6 0.6 0.6 0.6
Werther's Original August Storck KG 0.7 0.6 0.6 0.6
Ricola Ricola AG 0.5 0.5 0.6 0.6
Kendimint Candyman Inc 0.4 0.4 0.4 0.4
Fisherman's Friend Lofthouse of Fleetwood Ltd 0.2 0.2 0.2 0.2
Gummi Kendi Columbia International - - - -
Food Products Inc
Tutti Frutti Columbia International - - - -
Food Products Inc
Boom Boom (Delfi Ltd) Delfi Foods Philippines - - - -
Inc
Boom Boom (Petra Delfi Foods Philippines - - - -
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'000 tonnes
2022 2023 2024 2025 2026 2027
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PHP million
2022 2023 2024 2025 2026 2027
% volume growth
2022/23 2022-27 CAGR 2022/27 Total
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SUGAR CONFECTIONERY IN THE PHILIPPINES Passport 9
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