Logo Design Brief Template
Logo Design Brief Template
Company Name]
Designer name:
Company Description
Industry:
Company history:
Company mission:
Company size:
Staff/team size:
Product/service description:
Competitors:
Project Purpose
What are the brand’s main products or services?
Provide a few examples of competitor logos the client dislikes. Explain what they
don’t like about them.
[blank space where they can drag and drop images and write text]
Provide other sources of inspiration from outside the industry to spark ideas.
[blank space where they can drag and drop images and write text]
Provide any design elements that could or should be used and instructions on
how to use them.
[blank space where they can drag and drop images and write text]
[blank space]
Using color psychology principles, list the colors that can be used in the color
palette.
[blank space]
Provide details on the kind of fonts and typography you want to use and/or
examples.
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Deliverables
Please provide as much information as possible about client expectations
(including any visual branding guidelines, dos and don’ts, and elements to
include or exclude).
[blank space]
Specify all the required file formats and sizes for the logo according to their end
use (for example, different versions for website, social media, or marketing
materials).
[blank space]
Timelines
Provide a rough list of milestones and deadlines for the project, including
revisions.
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Budget
Provide the rough budget for this project.
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Point of contact
Provide the contact details for the person who will be the main contact point
throughout this project.
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