Handouts Lesson-2-3
Handouts Lesson-2-3
QUANTITATIVE ADVANTAGES
You may be very familiar with quantitative research from your science classes where you learned and
practiced using the scientific method. A problem or question is examined by deductively forming a
hypothesis derived from theory. Controlled, objective testing and experimentation ultimately supports
or rejects your hypotheses. Each step is standardized to reduce bias when collecting and analyzing
data. A big advantage of this approach is that the results are valid, reliable and generalizable to a larger
population. Quantitative research is advantageous for studies that involve numbers, such as measuring
achievement gaps between different groups of students or assessing the effectiveness of a new blood
pressure medication.
QUANTITATIVE DISADVANTAGES
While quantitative research methods work well in the laboratory under tightly controlled conditions,
measuring phenomena like human behavior in natural settings is trickier. Survey instruments are
vulnerable to errors such as mistakes in measurement and flawed sampling techniques. Another
disadvantage is that quantitative research involves numbers, but some topics are too difficult to
quantify in numbers. For example, constructing an effective survey with closed-ended questions about
how people fall in love would be difficult.
QUALITATIVE ADVANTAGES
Qualitative research is often used to conduct social and behavioral studies because human interactions
are more complex than molecular reactions in a beaker. Subjectivity, nonrandom sampling and small
sample size distinguishes qualitative research from quantitative research. A big advantage of
qualitative research is the ability to deeply probe and obtain rich descriptive data about social
phenomena through structured interviews, cultural immersion, case studies and observation, for
instance. Examples include ethnography, narratives and grounded theory.
QUALITATIVE DISADVANTAGES
Qualitative studies often take more time to complete due to the painstaking nature of gathering and
analyzing field notes, transcribing interviews, identifying themes and studying photographs, for
instance. Studies are not easily replicable or generalizable to the general population. Conscious or
unconscious bias can influence the researcher’s conclusions. Lacking rigorous scientific controls and
numerical data, qualitative findings may be dismissed by some researchers as anecdotal information.
(Source:https://prezi.com/mw2fn_olmvtn/basic-research-terms-and-concepts-and-the-research-
process/)
Many times those that undertake a research project often find they are not aware of the differences
between Qualitative Research and Quantitative Research methods. Many mistakenly think the two
terms can be used interchangeably.
Quantitative methods are ideally suited for finding out who, what, when and where. Likewise with
qualitative methods, it also seeks out the who, what, however, it does not focus on the when and
where. Additionally, it includes the question how. In relation to this information, research gives
statements with proofs through careful observations and calculations.
The main purpose of research is to inform action, to prove a theory, and contribute to developing
knowledge in a field or study. Below are 7 significance of research (Zarah 2019).
1. A Tool for Building Knowledge and for Facilitating Learning
2. Means to Understand Various Issues and Increase Public Awareness
3. An Aid to Business Success
4. A Way to Prove Lies and to Support Truths
5. Means to Find, Gauge, and Seize Opportunities
6. A Seed to Love Reading, Writing, Analyzing, and Sharing Valuable Information
7. Nourishment and Exercise for the Mind