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Bus121 Course Compact
Bus121 Course Compact
Course Venue:
Time:
E-mail: [email protected]
Course Content
The Evolution of Business and Commerce, Business performance and
Economic systems, organizational structure, management theories, evolution
of management thought, principles of management, and nature of
management development, the nature of business, marketing mix, product
life cycle, scales of operations, financing business doing Business in Nigeria,
international business, and recent development in Nigerian Business
Environment
Course Description
It’s focus is on the day-to-day activities of Business Organizations.
Course Justification
The course is aimed at building on what was learnt in the previous semester.
It is focused on the real life or day to day activities of the Business. Its center
focus is to understand the various concepts of doing Business in the dynamic
environment.
Course objectives
On completion of this course, candidates should be able to have
appreciable understanding of the following:
Evolution and development of business in Nigeria
Effects of Economic systems on the performance of Business
Organizational structure
Modes of financing available to businesses
Doing business in a foreign market
Marketing concept
Business in developed world and doing business in Nigeria
Nature and development of management thought
Public Enterprise
Recent development in business
Course Requirement
Method of Grading
S/N Grading Score (%)
1. Test 10
Assignments and
2. Presentation 20
4. Final Examination 70
Total 100
LECTURE CONTENT
WEEK 1
TOPIC Evolution of Business
OBJECTIVE At the end of the lecture, students should be able to
S understand the following:
Development of Commerce
Evolution of industry
Industrial Revolution
The impact of industrial revolution on Business
Management
Economic System and Business
Forms of Economic system
DESCRIPTI The first 2 hours of lecture will be focused on the above course
ON objectives. While the 1 hour will be a tutorial session. This will
enable review of study questions.
STUDY 1. Discuss the development of commerce
QUESTION 2. Discuss the evolution of industry and industrial revolution
S 3. Explain the impact of Industrial revolution on Business
management
4. Discuss three forms of Economic systems practiced
around the world
READING 1. Sunday A.Enikanselu (2008) Introduction to Business,
LIST Olas Ventures ISBN 978-978-088-194-8
2. Ogundele.O.J.K, Adeyeye.F, Opeifa.A.Z, Awoniyi.M.A
(2009) Introduction to Business Organisation- A book of
readings, PRINTMAT Ventures ISBN 978-373-75-7-0
3. Nickels.W.G, McHugh J.M. McHugh S.M, 2010)
Understanding Business, McGraw-Hill Irwin ISBN 978-0-
07-131410-7
WEEK 2
TOPIC Business Organizational Structure
OBJECTIVE At the end of the lecture, students should be able to understand the following
S Structuring of an Organization
Characteristics of Organization
Structural pattern of an organization
Centralization and decentralization
Relationship between authority and responsibility
Equilibrium Situation in Organizational Management
DESCRIPTI The first 2 hours of lecture will be focused on the above course
ON objectives. While the 1 hour will be a tutorial session. This will
enable review of study questions.
STUDY 1. What is organizational structure?
QUESTION 2. Discuss any three types of organizational structure
S 3. What is the equilibrium situation in organizational
management?
READING 1. Fela Odueyungbo (2009), Business Management: A
LIST Practical Approach, Nolachild Associates ISBN 978-062-
337
2. Ayo Oni (2009), Management :Theory and Practice, El-
TODA Ventures LtD ISBN 978-978-48655-5-5
3. Robert Krietner (2007), Management, Houghton Mufflin
Company ISBN 978-0-618-73201-2
WEEK 3
TOPIC Nature of Management and Development of management
thought (1)
OBJECTIVES At the end of the lecture, students should be able to
understand the following
Nature of Management
Evolution of Management
The approaches of Management
DESCRIPTIO The first 2 hours of lecture will be focused on the above
N course objectives. While the 1 hour will be a tutorial session.
This will enable review of study questions.
STUDY 1. What is management
QUESTIONS 2. Discuss the Evolution of Management
READING 1. Olayinka Moses (2010) Understanding Business,
LIST Matchers Publishing LtD ISBN 978-34034-1-7
2. Ayo Oni (2009), Management :Theory and Practice, El-
TODA Ventures LtD ISBN 978-978-48655-5-5
3. Robert Krietner (2007), Management, Houghton Mufflin
Company ISBN 978-0-618-73201-2
4. Robbins.P.R, Coutler.M (2013) Management, Pearson
ISBN 978-0-273-77977-3
5. Cole.G.A, Kelly.P (2004) Management Theory and
Practice, South-Western Cengage Learning ISBN 978-1-
4080-7430-5
WEEK 4
TOPIC Nature of Management and Development of management
thought (11)
OBJECTIVES At the end of the lecture, students should be able to
understand the following
Scientific Management
Principles of Management
Other contributions to Management
DESCRIPTIO The first 2 hours of lecture will be focused on the above
N course objectives. While the 1 hour will be a tutorial session.
This will enable review of study questions.
STUDY 1. Discuss the principles of management
QUESTIONS 2. Discuss Scientific Management
READING 1. Olayinka Moses (2010) Understanding Business,
LIST Matchers Publishing LtD ISBN 978-34034-1-7
2. Ayo Oni (2009), Management :Theory and Practice, El-
TODA Ventures LtD ISBN 978-978-48655-5-5
3. Robert Krietner (2007), Management, Houghton Mufflin
Company ISBN 978-0-618-73201-2
4. Robbins.P.R, Coutler.M (2013) Management, Pearson
ISBN 978-0-273-77977-3
5. Cole.G.A, Kelly.P (2004) Management Theory and
Practice, South-Western Cengage Learning ISBN 978-1-
4080-7430-5
WEEK 5
TOPIC PUBLIC ENTERPRISE
OBJECTIVE At the end of the lecture, students should be able to
S understand the following
Definition, principles and characteristics
Classes Of Public Enterprise in Nigeria
Functions and Characteristics of Public Enterprise
DESCRIPTI The first 2 hours of lecture will be focused on the above course
ON objectives. While the 1 hour will be a tutorial session. This will
enable review of study questions.
STUDY 1. What is a Public Enterprise?
QUESTION 2. Describe the advantages and disadvantages of public
S enterprise
3. Differentiate between a public and private enterprise
READING 1. Enikanselu.S.A, Adeyeye V.A, James.M.T, Oyende A.I.
LIST (2010) Introduction to Business Mangement, Enykon
Consult ISBN 978-978-908-599-6
2. Fela Odueyungbo (2009), Business Management: A
Practical Approach, Nolachild Associates ISBN 978-062-
337
3. Sunday A.Enikanselu (2008) Introduction to Business,
Olas Ventures ISBN 978-978-088-194-8
WEEK 6
TOPIC Marketing Mix and Marketing Concept
OBJECTIVES At the end of the lecture, students should be able to
understand the following
Marketing and related concepts
Nature, Scope and Evolution of Marketing
Importance of Marketing
Functions of Marketing
Marketing Mix
DESCRIPTIO The first 2 hours of lecture will be focused on the above
N course objectives. While the 1 hour will be a tutorial session.
This will enable review of study questions.
STUDY 1. What is marketing?
QUESTIONS 2. Discuss various functions of marketing
3. Discuss the principles of marketing
READING 1. Enikanselu.S.A, Adeyeye V.A, James.M.T, Oyende A.I.
LIST (2010) Introduction to Business Mangement, Enykon
Consult ISBN 978-978-908-599-6
2. Nickels.W.G, McHugh J.M. McHugh S.M, 2010)
Understanding Business, McGraw-Hill Irwin ISBN 978-0-
07-131410-7
3. Sunday A.Enikanselu (2008) Introduction to Business,
Olas Ventures ISBN 978-978-088-194-8
4. Sunday A.Enikanselu (2008) Basic Marketing, Olas
Ventures ISBN 978-978-088-194-8
5. David Jobber (2010) Principles and Practice of
Marketing, McGraw-Hill Companies ISBN 978-0-07-
712330-7
WEEK 7
TOPIC Product Lifecycle
OBJECTIVES At the end of the lecture, students should be able to
understand the following
Discuss the concept of New Product Development
Discuss the life cycle of a typical product
Categories of New product
Understand the various stages of a product
DESCRIPTIO The first 2 hours of lecture will be focused on the above
N course objectives. While the 1 hour will be a tutorial session.
This will enable review of study questions.
STUDY 1. With the aid of a diagram, describe the lifecycle of a
QUESTIONS product
2. Discuss the various categories of new product
READING 1. Enikanselu.S.A, Adeyeye V.A, James.M.T, Oyende A.I.
LIST (2010) Introduction to Business Mangement, Enykon
Consult ISBN 978-978-908-599-6
2. Nickels.W.G, McHugh J.M. McHugh S.M, 2010)
Understanding Business, McGraw-Hill Irwin ISBN 978-0-
07-131410-7
3. Sunday A.Enikanselu (2008) Introduction to Business,
Olas Ventures ISBN 978-978-088-194-8
4. Sunday A.Enikanselu (2008) Basic Marketing, Olas
Ventures ISBN 978-978-088-194-8
5. David Jobber (2010) Principles and Practice of
Marketing, McGraw-Hill Companies ISBN 978-0-07-
712330-7
WEEK 8
TOPIC Scales of Business Operations
OBJECTIVES At the end of the lecture, students should be able to
understand the following
Operation and Size of Firm
Measures of Size
Types of firm
Optimum Marketing Unit
Economics of Management, Production and Marketing
DESCRIPTIO The first 2 hours of lecture will be focused on the above
N course objectives. While the 1 hour will be a tutorial session.
This will enable review of study questions.
STUDY 1. What is scale of operation and economics of scale?
QUESTIONS 2. Differentiate between plant, firm and an industry
3. Discuss three types of firms
READING 1. Sunday A.Enikanselu (2008) Introduction to Business,
LIST Olas Ventures ISBN 978-978-088-194-8
2. Ogundele.O.J.K, Adeyeye.F, Opeifa.A.Z, Awoniyi.M.A
(2009) Introduction to Business Organisation- A book of
readings, PRINTMAT Ventures ISBN 978-373-75-7-0
WEEK 9
TOPIC The Nigerian Business Environment
OBJECTIVES At the end of the lecture, students should be able to
understand the following
Nigerian Business Environment
Problems of Nigerian Business Environment
Effect of Nigerian Economy on Business Development
Doing Business in Nigeria
DESCRIPTIO The 3 hours of lecture will be focused on the above course
N objectives. The session will also ensure students’
participation and practice of the various forms of letters and
memos
STUDY 1. What has Nigerian government done to help Business
QUESTIONS Development
2. State the documents required to start Business in
Nigeria
READING 1. Ogundele.O.J.K, Adeyeye.F, Opeifa.A.Z, Awoniyi.M.A
LIST (2009) Introduction to Business Organisation- A book of
readings, PRINTMAT Ventures ISBN 978-373-75-7-0
2. Fela Odueyungbo (2009), Business Management: A
Practical Approach, Nolachild Associates ISBN 978-062-
337
3. Olayinka Moses (2010) Understanding Business,
Matchers Publishing LtD ISBN 978-34034-1-7
4. Sunday A.Enikanselu (2008) Introduction to Business,
Olas Ventures ISBN 978-978-088-194-8
WEEK 10
TOPIC International Business
OBJECTIVES At the end of the lecture, students should be able to
understand the following
Basic entry decisions
Regulatory decisions
DESCRIPTIO The 3 hours of lecture will be focused on the above course
N objectives. The session will also ensure students’
participation and practice of the various forms of letters and
memos
STUDY 1. Discuss the basic entry decisions a business must make
QUESTIONS before entering an international business environment
2. Discuss five strategies for entering the international
business environment
READING 1. Sunday A.Enikanselu (2008) Introduction to Business,
LIST Olas Ventures ISBN 978-978-088-194-8
2. Nickels.W.G, McHugh J.M. McHugh S.M, 2010)
Understanding Business, McGraw-Hill Irwin ISBN 978-0-
07-131410-7
WEEK 11
TOPIC Financing Business
OBJECTIVES At the end of the lecture, students should be able to
understand the following
The roles and importance of finance to Business
The responsibilities of a financial manager
Sources of funding Business
DESCRIPTIO The 3 hours of lecture will be focused on the above course
N objectives. The session will also ensure students’
participation and practice of the various forms of letters and
memos
STUDY 1. What is finance?
QUESTIONS 2. Discuss the various sources available for funding a
Business
3. Discuss the responsibilities of a Financial Manager
READING 1. Fela Odueyungbo (2009), Business Management: A
LIST Practical Approach, Nolachild Associates ISBN 978-062-
337
2. Olayinka Moses (2010) Understanding Business,
Matchers Publishing LtD ISBN 978-34034-1-7
3. Sunday A.Enikanselu (2008) Introduction to Business,
Olas Ventures ISBN 978-978-088-194-8
WEEK 12
TOPIC Recent Development in Business
OBJECTIVES At the end of the lecture, students should be able to
understand the following
Business and Information Technology (E-business)
Business Management Process
DESCRIPTIO The first 2 hours of lecture will be focused on the above
N course objectives. While the 1 hour will be a tutorial session.
This will enable students practise what was learnt in the
previous session
STUDY The 3 hours of lecture will be focused on the above course
QUESTIONS objectives. The session will also ensure students’
participation and practice of the various forms of letters and
memos
READING 1. Fela Odueyungbo (2009), Business Management: A
LIST Practical Approach, Nolachild Associates ISBN 978-062-
337
WEEK 13
TOPIC REVISION
READIN 1. Enikanselu.S.A, Adeyeye V.A, James.M.T, Oyende A.I. (2010)
G LIST Introduction to Business Mangement, Enykon Consult ISBN
978-978-908-599-6
2. Nickels.W.G, McHugh J.M. McHugh S.M, 2010)
Understanding Business, McGraw-Hill Irwin ISBN 978-0-07-
131410-7
3. Sunday A.Enikanselu (2008) Introduction to Business, Olas
Ventures ISBN 978-978-088-194-8
4. Sunday A.Enikanselu (2008) Basic Marketing, Olas Ventures
ISBN 978-978-088-194-8
5. David Jobber (2010) Principles and Practice of Marketing,
McGraw-Hill Companies ISBN 978-0-07-712330-7
6. Ogundele.O.J.K, Adeyeye.F, Opeifa.A.Z, Awoniyi.M.A (2009)
Introduction to Business Organisation- A book of readings,
PRINTMAT Ventures ISBN 978-373-75-7-0
7. S.O.Otokiti Ph.D (2006) Fundamentals Of Business
Management, The Book House Company, Nigeria, Lagos