Dell Report
Dell Report
i
Contents
1 History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
2 Organogram . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
2.1 Board of Directors . . . . . . . . . . . . . . . . . . . . 2
2.2 Executive Leadership Team . . . . . . . . . . . . . . . . 2
2.3 Divisions . . . . . . . . . . . . . . . . . . . . . . . . . . 2
2.4 Regional Organization . . . . . . . . . . . . . . . . . . 2
2.5 Support function . . . . . . . . . . . . . . . . . . . . . 2
2.6 Matrix Structure . . . . . . . . . . . . . . . . . . . . . 3
3 Mission Statement . . . . . . . . . . . . . . . . . . . . . . . 3
4 vision Statement . . . . . . . . . . . . . . . . . . . . . . . . 4
5 Management Approach . . . . . . . . . . . . . . . . . . . . 4
5.1 Customer-Centric Focus . . . . . . . . . . . . . . . . . 4
5.2 Direct Sales Model . . . . . . . . . . . . . . . . . . . . 4
5.3 Innovation in Technology . . . . . . . . . . . . . . . . . 5
5.4 Supply chain Efficiency . . . . . . . . . . . . . . . . . . 5
5.5 Global Presence and Localization . . . . . . . . . . . . 5
5.6 Diversity in Portfolio and services . . . . . . . . . . . . 5
5.7 Continuous improvement and adaptation . . . . . . . . 5
6 Organization Culture . . . . . . . . . . . . . . . . . . . . . 5
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List of Figures
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1 History
Dell Inc. is an international company which is known for develping and de-
signing of personal computers and computer related products.This company
started its business with name ”PC’s Limited” . Michael Dell, who was an
American student in University of Texas founded it in 1984.The company
released The Turbo Pc in 1985 which was 1st computer featuring Dell’s own
design.[2]
The logo of Dell company also changed in different years. Logo and corre-
sponding year is shown in following figure
1
2 Organogram
Organogram of Dell consist of follwing key elements [5]
2.3 Divisions
Dell have several business units or divisions which focus on product lines,
services or customer segment.
2
2.6 Matrix Structure
In larger business Dell also utilize Matrix structure where employees report
to functional managers and project managers.
3 Mission Statement
The mission statement of Dell is , Dell’s mission is to be the most successful
computer company in the world at delivering the best customer experience
in markets we serve. In doing so, Dell will meet customer expectations of:
• Highest quality
• Leading technology
• Competitive pricing
• Individual and company accountability
• Best-in-class service and support
• Flexible customization capability
• Superior corporate citizenship
• Financial stability [6]
3
4 vision Statement
Dell company have no clear cut vision statement but in customer help they
provide a general statement which is :
”For more than 28 years, Dell has empowered countries, communities, cus-
tomers and people everywhere to use technology to realize their dreams.
Customers trust us to deliver technology solutions that help them do and
achieve more, whether they’re at home, work, school or anywhere in their
world.”[7]
5 Management Approach
Key aspects of Dell’s management approach are :
4
enables to quickly respond the market demand.
6 Organization Culture
Dell has developed a strong and unique organization culture. Employees are
encouraged to set goals and take the ownership of their work. Dell emphasize
on team work and collaboration to achieve common goals. Dell also invests
on employee development and growth. Company provides opportunities for
learning, training and career advancement.
5
Bibliography