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Noval Surya

East Jakarta, Jakarta, Indonesia

[email protected]

linkedin.com/in/novalsurya

Summary
Noval specializes in community engagement, partnership, event marketing, and activation, gained from his work in
IT and financial service companies. He is passionate about technology, digitalization, and community work.

Since graduating from Universitas Indonesia in 2019, Noval has taken leadership roles in various organizations,
social campaigns, and community development projects.

Experience
Senior Community Specialist
Beam Mobility
Oct 2023 - Feb 2024 (5 months)
Responsible in a short term project, led dynamic initiatives to engage communities in Tangerang, South
Tangerang, and Bekasi for the successful launch of 'Beam Solo', a groundbreaking product. The task
are defined by:

1. . Launched impactful offline campaigns across key hubs like train stations and universities, driving
awareness and adoption.

2. Conducted thorough research, executed strategic implementations, and evaluated campaign


effectiveness, amplifying the Beam Solo program across regions.

Community, Event, and Partnership Activation Lead


Gojek
Jan 2023 - Aug 2023 (8 months)
Responsible for leading end-to-end initiatives in order to improve member acquisition and generate new
leads, defined by:

1. Established partnerships with over 50 communities, governments, and enterprises in just three
months to collaboratively execute successful acquisition events.

2. Spearheaded the planning and execution of events for six months, resulting in a budget efficiency
increase of up to 20% and a 10% improvement in attendee rates at each event.

3. Moderated a community leads group to drive member interest in subscribing to Moka, successfully
improving the monthly member acquisition rate by 5%.

Senior Community Associate


Gojek
Apr 2021 - Dec 2022 (1 year 9 months)

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Responsible in orchestrating engagement of 4 products, which are:
1. Moka (POS system)
2. GoKasir (Digital cashier under GoBiz Ecosystem)
3. GoStore (Free online store for retail SME's)
4. Selly (Smart keyboard for online seller)

Experiences:
1. Planned, executed, and evaluated community engagement strategy via webinars and offline events
on a half-yearly basis.

2. Increased attendee rates by up to 20% and feature adoption by up to 5%.

3. Managed 6.5k+ community members, moderated engagement content across Telegram and
Whatsapp groups.

4. Led revamp of community education platform, reducing merchant ticket issues by 5%.

5. Built merchant engagement curriculums, driving traffic to the education website from H1 to H2 2022.

Product Marketing and Partnership Associate


Qlue AI
Aug 2019 - Mar 2021 (1 year 8 months)
Experiences:
1. Led 60+ successful online events in 9 months, collaborating with 50+ partners including ministries,
media conglomerates, universities, and collaborative hubs, resulting in a database of 6k+ new users
and attendees.

2. Directed an end-to-end partnership with Rinso, Unilever for their national campaign "Yuk Mulai Bijak
Plastik," gaining free branding exposure to 50k+ viewers and increasing app users to 7k+ new users.

3. Initiated and led a successful offline community roadshow program, running over 15 events across 10
universities in 5 cities within just 2 months.

4. Key partner for national-scale events, delegating our team to speak at top events such as Happiness
Festival 2019, Social Media Week Jakarta 2019, and Ideafest 2019, further expanding brand reach and
visibility.

Community and User Growth


Qlue AI
Feb 2019 - Jul 2019 (6 months)
Experiences:
1. Created and developed a community group to supply talent for company events, successfully
gathering 75 loyal members in just one week.

2. Managed more than 10 offline events and campaigns with schools, universities, co-working spaces,
NGOs, and communities in just 4 months.

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3. Developed and maintained online ecosystems with digital activation, successfully holding 4 online
events in 4 months with an average attendance of 7k+ users per event.

Community Relations
Qlue AI
Aug 2018 - Jan 2019 (6 months)
Experiences:
1. Lead a project regarding the public facility cleanliness in Monumen Nasional named "Beranjak
Wisata". Successfully connecting to more than 10 community groups and NGO's concerned about
waste issue

2. Become a "frontline" in many marketing activities such as event exhibition, social campaign, and
community gathering
- Successfully got many media exposures from Detik.com and Tirto for our 2 offline campaigns.
- Successfully held 4 discussions and FGD with the local NGO and Gov. instituion in 4 months.

Public Relations
DPRD Provinsi DKI Jakarta
Jan 2018 - Mar 2018 (3 months)
Experiences:
1. Distribute the latest relevant information to the whole political party trough daily "DPRD Journal"

2. Manage and examine the data of entire public aspiration from public meetings to be assessed by
another division.

3. Produce, keep, and disseminate the meeting summary to the meeting audiences.

Education
University of Indonesia
Bachelor's degree, Social Work
2015 - 2019

SMAN 26 Jakarta
Senior High School, Social Sciences
2012 - 2015

Licenses & Certifications


Building Online Communities - LinkedIn

Marketing to Diverse Audiences - LinkedIn

Event Planning Foundations - LinkedIn

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Skills
Marketing Campaign Management • Customer Satisfaction • Communication • Community Engagement
• Community Development • Event Management • Event Planning • Partnership Marketing • Public
Speaking • Leadership

Honors & Awards


Abang None Jakarta Timur 2018 - Suku Dinas Pariwisata & Kota Administrasi
Jakarta Timur
Mar 2018
A youth competition & pageant that competes more than 200 teenagers around DKI Jakarta to be
a tourism ambassador of East Jakarta specifically, and DKI Jakarta in general. I am responsible for
supporting and promoting Tourism, Betawi culture, economy, government policies through government
events, and occasions. I learned many things about:
- Tourism
- Marketing
- Communication
- Public speaking
- Personal branding

Goodwill Scholarship Program Awardee 2017 - Goodwill International Foundation


Jan 2017
Scholarship program that not just about giving a financial grant for education, but also an intensive
career and personal skills training program that held twice per month. Learning a lot about:
- Effective communication 101
- Career advancement (interview, CV design, work ethics, etc)
- Leadership
- Financial planning
- Negotiation skills

Best Speaker Indonesian Debate Competition "Olimpiade Ilmiah Mahasiswa


Fisip UI 2016" - Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia
Nov 2016
Awarded by Faculty of Social and Political Science Universitas Indonesia (Fisip UI) as the best speaker
of debate competition of "Olimpiade Ilmiah Mahasiswa Fisip UI 2015" with the main theme of human
rights. Competed with more than 40 chosen delegations from 7 majors in my faculty. Noval also
successfully bring his major to be a group winner of that competition.

Best Project on Freshmen Community Development Competition Fisip UI 2015 -


Departemen Riset, Publikasi Ilmiah, dan Pengabdian Masyarakat Fakultas Ilmu Sosial
dan Ilmu Politik UI
Mar 2016
Awarded as the best project team in the community development competition by Fisip UI. We competed
with more than 500 freshmen and 80 teams of Fisip UI batch 2015. Noval took a role as a group leader
and regional district PIC.

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