Harshit Mama Earth
Harshit Mama Earth
award of degree of
BACHELOR OF COMMERCE
(Sem-6th )
University of lucknow
By
KUMAR HARSHIT
(Roll No-2110922010059 )
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ACKNOWLEDGEMENT
It is indeed with a great sense of pleasure and immense gratitude that I acknowledge
the help of these individuals.
I would like to thank Dr. Neerja Dixit, course coordinator Department of Commerce
for her grateful support.
Kumar Harshit
B.COM(6TH SEM)
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CERTIFICATE
Signature ……………..
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TABLE OF CONTENT
Particular Page No.
1. Introduction 1
2. Literature Review 8
3. Company Profile 12
5. Research Methodology 37
8. Findings 73
10. Conclusion 77
11. Bibliography 78
12. Annexure 79
vii
CHAPTER – I
INTRODUCTION
Background of the Study: Mama Earth, a brand synonymous with natural
and toxin free products, has gained considerable traction in the consumer market
there has been a surge in demand for eco-friendly and sustainable products. Mama
Earth caters to this demand by offering a diverse range of skincare, haircare, and
baby care products made from natural ingredients. This study aims to delve into
the impact and influence of Mama Earth products within the Lucknow region, a
purchasing behaviour, and the overall market dynamics surrounding Mama Earth
products to gain insights into their performance and potential within the Lucknow
market.
Scope of the Study: This study focuses exclusively on Mama Earth products
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consumer behaviour, market penetration, and environmental consciousness
related to Mama
Earth products. The study will involve primary research through surveys,
interviews, and market analysis, targeting consumers, retailers, and other relevant
success of Mama Earth products in the region. Additionally, the study seeks to
offer insights that can inform marketing strategies, business decisions, and
Rationale of the Study: The rationale behind conducting this study lies in
the need to bridge the gap between consumer preferences and market offerings
environmental issues continues to grow, there is a pressing need for brands like
investigating the impact and influence of Mama Earth products in Lucknow, this
business
practices.
3
Consumer Behaviour towards Natural Products: Consumer behaviour
have shown that consumers are increasingly inclined towards natural and organic
these behavioural patterns is essential for brands like Mama Earth to effectively
target and engage with their target audience. Influence of Eco-conscious Brands:
leading to increased brand loyalty and purchase intent. Brands that effectively
status, and lifestyle preferences shape consumer choices in the region. Studies
have indicated a growing demand for natural and organic products in Lucknow,
4
Understanding these preferences allows brands like Mama Earth to tailor their
product offerings and marketing strategies to better resonate with the local
INDUSTRY PROFILES
The cosmetic industry is a dynamic and rapidly evolving sector that encompasses
1. Diverse Product Range: The cosmetic industry offers a diverse array of products
catering to various needs and preferences, including skincare, haircare, makeup,
segments.
product offerings and marketing strategies to meet their unique needs and
preferences.
5
3. Innovation and Research: Innovation is a driving force within the cosmetic
Industry, with companies constantly striving to develop new formulations,
attention.
ecommerce has transformed the way consumers shop for cosmetics, offering
convenience,
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accessibility, and a wide selection of products.
Regulatory bodies such as the Food and Drug Administration (FDA) in the
United States and the European Union's Cosmetics Regulation enforce stringent
consumers.
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CHAPTER – II
LITERATURE REVIEW
l. Mahboob Basha (2020): The study emphasizes the importance of creating
awareness about FMCG products to gain market share. It highlights the positive
brand, satisfaction, and brand trust as crucial variables influencing brand loyalty.
3. Singh and Sharma (2019): The research analyses customer perceptions towards
city, Haryana State. It finds that major cosmetics like shampoo, powder, and cream
are preferred by customers, with Lakme being the top brand among them.
4. Vibhuti et al. (2019): This study investigates consumer buying behaviour towards
dynamic nature of the FMCG sector and the importance of meeting consumer
needs
effectively.
marketing mix factors such as product, price, place, and promotion. It reveals that
7. Eze et al. (2018): The research investigates the influence of brand image, product
Malacca, Malaysia. It finds that product image, product knowledge, and brand
image significantly influence purchase intention, while price promotion does not.
8. Sarfaraz and Pratik (2018): This study explores consumer perceptions towards
private label brands in the FMCG sector in the Anand and Vadodara regions. It
9
suggests that private label brands can be positioned as either premium quality
product quality.
cosmetic brands, revealing insights into brand preferences across different product
categories. The study identified Lakme as the preferred brand for lipstick and
makeup, Elite for nail polish, Revlon for eyeliner, and Avon for fragrance.
Consumers considered factors such as product quality, price, and promised results
10. Ulfat (2013) delved into the role of brand consciousness in determining consumer
satisfaction with beauty care products. The study revealed that consciously
selected brands significantly impacted females' beliefs about product benefits and
11. In a similar vein, Yan et al. (2012) discovered various motivations driving
friends and relatives, and packaging design. These findings highlight the
multifaceted nature of consumer preferences and the diverse factors that shape
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their purchasing choices.
12. Yousaf and Usman et al. (2012) sheds light on the factors influencing brand
loyalty in the cosmetic industry. Their findings indicate that brand credibility,
brand awareness, brand association, perceived quality, and product knowledge are
relationship between these independent variables and brand loyalty, with brand
awareness emerging as the most Impactful factor. Moreover, the research suggests
that consumers of L'Oreal exhibit higher brand loyalty compared to other brands.
11
CHAPTER - III
COMPANY PROFILE
The company has gained popularity for its eco-friendly approach, cruelty-free
products, and commitment to sustainability. Mama earth's product range includes a
variety of items such as shampoos, lotions, face masks, and baby care essentials.
Over the years, it has expanded its presence both online and offline, catering to a
growing consumer demand for organic and natural products.
Mama earth offers a wide range of natural and toxin-free skincare, haircare, and
baby care products. Some of their popular sub-products include:
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1. Baby Care: Baby shampoo, baby lotion, baby body wash, diaper rash cream, and
baby massage oil.
2. Skincare: Face wash, moisturizers, serums, face masks, and under-eye creams.
3. Haircare: Shampoo, conditioner, hair oil, and hair masks.
4. Personal Care: Toothpaste, body lotion, sunscreen, and hand sanitizers.
5. Men's Care: Beard oil, face wash, and moisturizers designed specifically for
men.
Each of these categories has multiple products tailored to specific needs and
concerns.
BABY CARE
BABY SHAMPOO
Mama earth's baby shampoo is one of their popular products, specially formulated for
babies' delicate hair and scalp. It's known for being:
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- *Dermatologically Tested*: Ensures that it's safe and suitable for the baby's
delicate skin.
Many parents choose Mama earth baby shampoo because of its natural and safe
formulation that aims to keep babies' hair clean, soft, and healthy without any harsh
chemicals
BABY LOTION
Mama earth’s baby lotion is another popular product among parents. Here are some
key features and benefits of their baby lotion:
- *Toxin-Free*: Like all Mama earth products, their baby lotion is free from
harmful chemicals such as parabens, sulphates, and artificial fragrances.
- *Dermatologically Tested*: Ensures that the lotion is safe for babies and
won't cause irritation or allergies.
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BABY BODY WASH
Mama earth’s baby body wash is a favourite among parents looking for a gentle and
safe cleansing option for their babies. Here are some features and benefits of their
baby body wash:
- *Toxin-Free*: Just like other Mama earth products, their baby body wash is
free from harmful chemicals such as sulphates, parabens, and artificial fragrances.
- *pH Balanced*: Designed to match the natural pH level of baby's skin to keep
it soft and healthy.
- *Dermatologically Tested*: Ensures that the body wash is safe and suitable
for babies' delicate and sensitive skin.
Parents often appreciate Mama earth’s baby body wash for its gentle cleansing
properties and natural ingredients that help keep their baby's skin clean, soft, and
hydrated without any harsh chemicals.
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Mama earth’s diaper rash cream is a trusted product among parents for treating and
preventing diaper rashes. Here are some features and benefits of their diaper rash
cream:
- *Toxin-Free*: Like all Mama earth products, their diaper rash cream is free
from harmful chemicals such as parabens, sulphates, and artificial fragrances.
- *Fast-Acting*: Provides quick relief from diaper rash discomfort and helps
in healing the rash faster.
- *Dermatologically Tested*: Ensures that the cream is safe for babies and
won't cause further irritation or allergies.
Parents often choose Mama earth’s diaper rash cream because it offers effective
relief from diaper rashes while being gentle and safe for their baby's delicate skin.
Regular use can also help prevent diaper rashes by maintaining the skin's moisture
balance and protecting it from irritants
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Mama earth’s baby massage oil is a popular choice among parents for nourishing
and moisturizing their baby's delicate skin during massage sessions. Here are some
features and benefits of their baby massage oil:
- *Toxin-Free*: Like all Mama earth products, their baby massage oil is free
from harmful chemicals such as mineral oil, parabens, and artificial fragrances.
- *Soothing*: The gentle massage with this oil can help calm and relax the
baby, promoting better sleep and overall well-being.
- *Dermatologically Tested*: Ensures that the massage oil is safe for babies
and won't cause irritation or allergies.
Parents often appreciate Mama earth’s baby massage oil for its natural and safe
formulation that provides a soothing and nourishing experience during massage
sessions. It helps in maintaining the skin's moisture balance, making the baby's skin
soft, smooth, and healthy.
FACEWASH
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MAMA EARTH UBTAN FACE WASH
Mama earth’s Ubtan Face Wash is a popular skincare product that draws inspiration
from traditional Mama earth’s Ubtan Face Wash is a popular skincare product that
draws inspiration from traditional Indian skincare rituals. Here are some features
and benefits of their Ubtan Face Wash:
is formulated with natural ingredients like turmeric, saffron, and apricot oil.
Turmeric is known for its anti-inflammatory and brightening properties, while
saffron helps in improving skin texture and complexion. Apricot oil nourishes and
moisturizes the skin.
VITAMIN C FACEWASH
Mama earth’s Vitamin C Face Wash is formulated with Vitamin C and turmeric. It
helps in brightening the skin, reducing pigmentation, and promoting even skin tone.
The face wash is also free from harmful chemicals like sulphates, parabens, and
artificial fragrances, making it suitable for all skin types.
CHARCOAL FACEWASH
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Mama earth’s Charcoal Face Wash contains activated charcoal and coffee. It helps
to deeply cleanse the skin by removing dirt, impurities, and excess oil. The charcoal
also helps in detoxifying the skin, leaving it refreshed and revitalized. The face wash
is free from harmful chemicals, making it suitable for all skin types.
Mama earth’s Tea Tree Face Wash contains tea tree oil and neem extracts. It helps
in controlling acne, reducing breakouts, and purifying the skin. The face wash is
gentle yet effective, suitable for oily and acne
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Mama earth’s Retinol Face Wash contains retinol and bakuchiol. It helps in reducing
fine lines, wrinkles, and signs of aging by promoting skin cell turnover. The face
wash also contains natural ingredients to moisturize and nourish the skin. It's
designed to be gentle enough for daily use, suitable for all skin types looking to
address aging concerns.
Mama earth’s Aloe Vera Face Wash is formulated with aloe vera and cucumber
extracts. It provides gentle cleansing while soothing and hydrating the skin. Aloe
vera is known for its moisturizing and healing properties, making this face wash
suitable for sensitive and dry skin. It helps in maintaining skin's natural moisture
balance and leaves the skin feeling refreshed and revitalized.
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MOISTURIZERS
AQUA GLOW GEL AND MOISTURIZERS
The Mama Earth Aqua Glow Gel Face Moisturizer is a lightweight gel-based
moisturizer designed to hydrate and refresh the skin without leaving it greasy. It's
formulated with ingredients like hyaluronic acid and vitamin C to provide hydration
and a radiant glow to the skin.
The Mama Earth Rice Gel Face Moisturizer is formulated with rice water and
ceramides to provide deep hydration and nourishment to the skin. It aims to improve
skin texture, reduce pigmentation, and give the skin a healthy glow. The moisturizer
is also often free from harmful chemicals, making it suitable for sensitive skin.
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The Mama Earth Vitamin C Face Moisturizer is designed to brighten and even out
skin tone while providing hydration. It contains vitamin C, which is known for its
antioxidant properties that help fight free radicals and promote collagen production.
This moisturizer aims to give the skin a radiant glow, reduce dark spots, and
improve overall skin texture. It's often suitable for all skin types and is free from
harmful chemicals.
SERUMS
SKIN ILLUMINATE FACE SERUM
Skin Illuminate Face Serum: Formulated to even out skin tone, reduce
pigmentation, and give the skin a radiant glow.
FACE MASK
"Mama earth Ubtan Face Mask" is a skincare product that's designed to provide the
benefits of traditional Ubtan in a convenient face mask form. It typically contains
natural ingredients like turmeric, saffron, and apricot oil to help brighten, exfoliate,
and nourish the skin. The mask aims to improve skin texture, reduce tan, and give
a radiant glow. Many people appreciate its natural formulation and its effectiveness
in addressing various skin concerns.
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NEEM FACE MASK
The Mamaearth Neem Face Mask contains neem and tea tree oil to help reduce acne
and control excess oil. It's designed to purify the skin and is available for purchase
on Mamaearth's website and other online retailers.
C3 FACE MASK
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The Mamaearth C3 Face Mask combines Charcoal, Coffee, and Clay to detoxify,
exfoliate, and purify the skin. It helps in removing impurities, reducing acne, and
giving a refreshed look. It's available on Mamaearth's website and various online
retailers.
HAIR CARE
ONION SHAMPOO, OIL & CONDITIONER
The Mamaearth Onion Hair Care range includes shampoo, oil, and conditioner
infused with onion extract. These products aim to strengthen hair, reduce hair fall,
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and promote hair growth. They're available on Mamaearth's website and other
online stores.
The Mamaearth Tea Tree Hair Mask contains tea tree oil to help soothe the scalp,
reduce dandruff, and promote healthy hair. It's designed to nourish and hydrate the
hair. Available on Mamaearth's website and other online retailer
The Mamaearth Bhring Amla Hair Oil is formulated with bhringraj and amla to
promote hair growth, strengthen hair, and prevent hair fall. It's designed to nourish
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the scalp and hair follicles. Available on Mamaearth's website and other online
retailers.
The Mamaearth Argan Hair Mask contains argan oil to moisturize and nourish hair,
making it smoother and shinier. It helps repair damaged hair and reduce frizz.
Available on Mamaearth's website and other online retailers.
4P's of Marketing
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Product - The natural and toxin-free ingredients of Mamaearth's products set them
apart from other personal care products on the market. In its products, the company
uses a variety of plant-based components and avoids the use of harsh chemicals and
artificial smells. Mamaearth's products have also been dermatologically tested and
found to be hypoallergenic, making them suitable for even the most sensitive skin.
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Marketing Strategy of Mamaearth
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websites. Backlinks are among the most important factors in Google's ranking
algorithm, so Mamaearth's strong backlink profile helps it rank higher in SERPs.
Each month, millions of people visit the company's website, which prioritizes 91.5K
terms.
Brand Message
The brand message is a very important thing; it presents your brand in a nutshell.
So, it should be precise, clear, and engaging. It should commence with the
customers and proffer the feeling of home. Mamaearth's tagline and mission are
"Goodness Inside." It ensures that the brand does not jeopardize the consumers'
well-being. It offers goods that are free from contaminants and dangerous
chemicals. The brand's goods are somewhat more expensive, but they are of the
highest quality available.
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SOCIAL MEDIA AND INFLUENCER
MARKETING
Do you know how many people spend their time on social media? The answer is
every second individual. We are actually living in the social media era where things
can become memes, and people can become stars overnight. It can make and break
people. But more than this, people believe what they see on social media. It is the
platform for ordinary people to voice their opinions, and Mamaearth knows that.
Because of this, Mamaearth has established robust social media marketing
strategies. The crowd they seek is available on social media, so they approach
various influencers to spread the word about Mamaearth. The company is engaged
on several social media sites, including Twitter, Facebook, and Instagram.
Mamaearth's Influencer Marketing is the most influential approach, which includes
hashtags on platforms.
BRAND ENDORSEMENT
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It is one of the strongest pillars of Mamaearth's advertising strategy. It gradually
increases the overall value of the brand. The thing is, when a celebrity talks about
the product, people will fall for it no matter what. The same goes for if the brand is
endorsing our favourite show; we will definitely pay attention to it. Mamaearth's
growth accelerated after Shilpa Shetty, a well-known star, became a shareholder and
product ambassador. She is involved in the creation of new technologies and
marketing strategies. The actress used social media to promote the business. Not just
this, Big Boss, a popular reality television program, is also sponsored by the
company. The company has also roped in celebrities like Sara Ali Khan, Samantha
Ruth Prabhu and Sharmila Tagore to advertise their products.
MARKETING CAMPINGS
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The company has run a number of successful marketing campaigns over
the years, which have helped it build a strong brand image and reach a
wider audience.
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#IssWinterGlowNaturally - This commercial emphasized the
advantages of utilizing Mamaearth's natural winter skincare products.
The campaign included a video ad starring actress Shilpa Shetty Kundra,
which was marketed on social media and on television.
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Mamaearth Plant Goodness - This campaign highlighted
Mamaearth's commitment to sustainability. The campaign pledged to
plant a tree for every order placed, and it was promoted across social
media.
CHAPTER - IV
OBJECTIVES OF THE STUDY
1. To assess consumer perception in the Lucknow region regarding
Mama Earth products.
2. To understand purchase behaviour in the Lucknow region
regarding Mama Earth products.
3. To evaluate sub products in the Lucknow region regarding Mama
Earth products.
4. To analyse market share and sales trends in the Lucknow region
regarding Mama Earth products.
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5. To examine social and environmental impact in the Lucknow
region regarding Mama earth products.
CHAPTER - V
RESEARCH METHODOLOGY
1. Research Design:
Exploratory Research Design: This design aims to deeply investigate the
2. Data Source:
Mama Earth product users, retailers, and representatives from the beauty and
skincare industry.
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Secondary Data: Gathered from existing literature, market reports, and online
3. Sample Design:
such as age groups, income levels, and geographic locations within the
Lucknow region.
stakeholders in Lucknow.
4. Sample Type:
Purposeful Sampling Technique: Stakeholders are strategically selected based
on their relevance to the study objectives, allowing for a comprehensive
examination of the impact and influence of Mama Earth products in Lucknow.
5. Sample Size:
A varied sample size is considered, comprising Mama Earth product users,
retailers, and industry stakeholders, to ensure comprehensive insights into the
brand's impact and influence in the Lucknow region.
6. Sample Unit:
The sample consists of individuals and entities directly involved in the beauty
and skincare industry in Lucknow, including consumers, retailers, and industry
experts, enabling a holistic examination of the impact and influence of Mama
Earth products.
37
Interviews: Conducted with key stakeholders, including retailers and industry
experts, to obtain qualitative insights into the impact and influence of Mama
Earth products in the Lucknow region.
8. Analytical Tools:
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8. Sample Type:
6. Sample Size:
7. Sample Unit:
Earth products.
industry experts, to obtain qualitative insights into the impact and influence
products in Lucknow.
CHAPTER - VI
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LIMITATIONS OF THE STUDY
CHAPTER – VII
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Interpretation: The majority of respondents (29%) indicated that they purchase
Mama Earth products occasionally, followed by monthly (23%) and weekly
(19%) purchases. Only a small percentage (12%) stated that they never purchase
Mama Earth products.
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Question 2: What influences your decision to purchase Mama Earth products?
Interpretation: The data shows that the top influencing factor for purchasing
Mama Earth products is ingredients used (25%), followed closely by
recommendations from friends or family (19%).
Question 3: Are you aware of Mama Earth's focus on natural and toxin-free
ingredients?
Awareness Number of Respondents Percentage
43
Yes 79 79%
No 21 21%
•yes 'No
Question 4: How would you rate the quality of Mama Earth products compared
to other brands?
Excellent 35 35%
Good 29 29%
Average 18 18%
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Poor 8 8%
Skincare 42 42%
Haircare 25 25%
Men's grooming 8 8%
Others 7 7%
45
• Skincare • Haircare Baby care • Men's grooming Others
Question 6: How likely are you to recommend Mama Earth products to others?
Likely 32 32%
Neutral 10 10%
Unlikely 10 10%
Very unlikely 8 8%
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• Very likely • Likely Neutral • Unlikely Very unlikely
Online 55 55%
Other 5 5%
47
• Online • Physical stores Mama Earth's website • Other
Question 8: How satisfied are you with the variety of Mama Earth products available?
Satisfied 35 35%
Neutral 15 15%
Dissatisfied 15 15%
Very dissatisfied 5 5%
48
• Very satisfied • Satisfied Neutral • Dissatisfied Very dissatisfied
Yes 45 45%
No 55 55%
49
•yes • No
Question 10: How important is the eco-friendliness of Mama Earth products in your
purchase decision?
Important 32 32%
Neutral 15 15%
50
Very • Important Neutral • Not portant Not at all important
important
38%
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11: Do you believe Mama Earth products are priced competitively
compared to similar brands?
Yes 50 50%
No 25 25%
Neutral 25 25%
•yes • No Neutral
Interpretation: Half of the respondents (50%) believe that Mama Earth products
are priced competitively compared to similar brands, indicating a perception of
good value for money.
12: How satisfied are you with the packaging of Mama Earth products?
52
Interpretation: The majority of respondents (65%) express satisfaction with the
packaging of Mama Earth products, with 35% indicating they are very satisfied.
13: Have you ever faced any issues with the quality or effectiveness of
Mama Earth products?
Yes 20 20%
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No 80 80%
•yes • No
Question 14: How likely are you to switch to another brand if Mama Earth
products were unavailable?
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Interpretation: A majority of respondents (55%) express a likelihood of
switching to another brand if Mama Earth products were unavailable, with 30%
indicating they are neutral on the matter.
Question 15: Do you follow Mama Earth on social media platforms for updates
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and promotions?
Social Media Presence Number of Respondents Percentage
Yes 60 60%
No 40 40%
•yes • No
16: How often do you engage with Mama Earth's social media content?
Engagement Frequency Number of Respondents Percentage
Daily 25 25%
Weekly 30 30%
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Monthly 20 20%
Rarely 15 15%
Never 10 10%
Interpretation: The data suggests that respondents engage with Mama Earth's
social media content regularly, with the majority (75%) indicating daily or
weekly engagement.
Question 17: Are you aware of any social initiatives undertaken by Mama Earth?
Yes 70 70%
No 30 30%
57
•yes • No
58
18: How important are social initiatives in your perception of Mama
Earth as a brand?
60
61
Question 20: How satisfied are you with the availability of Mama Earth
products in your area?
Question 22: How likely are you to try new Mama Earth products when they are
launched?
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Interpretation: A majority of respondents (65%) express a likelihood of trying new
Mama Earth products when they are launched, with 35% indicating they are very likely
to do so.
Question 23: how satisfied are you with the customer service provided by Mama
Earth?
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Interpretation: The majority of respondents (65%) express satisfaction with the
customer service provided by Mama Earth, with 30% indicating they are very
satisfied.
Question 24: Have you ever participated in any surveys or feedback programs
conducted by Mama Earth?
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Participation Number of Respondents Percentage
Yes 40 40%
No 60 60%
•yes 'No
Question 25: How likely are you to continue purchasing Mama Earth products in
the future?
Likelihood Number of Respondents Percentage
Likely 30 30%
Neutral 15 15
Unlikely 5 5%
65
Very unlikely 5 5%
Question 26: How often do you read reviews or watch videos about Mama Earth
products before making a purchase decision?
Frequency Number of Respondents Percentage
Always 25 25%
66
Often 30 30%
Sometimes 25 25%
Rarely 15 15%
Never 5 5%
67
Interpretation: The majority of respondents (70%) express satisfaction with the
effectiveness of Mama Earth products compared to their claims, with 40% indicating
they are very satisfied.
28: Do you believe Mama Earth products cater to a diverse range of skin
and hair types?
Perception Number of Respondents Percentage
68
Yes 50 50%
No 20 20%
Neutral 30 30%
•yes • No Neutral
30%
20%
Interpretation: Half of the respondents (50%) believe that Mama Earth products cater
to a diverse range of skin and hair types, indicating a perception of inclusivity in the
brand's product offerings.
Question 29: How likely are you to switch to Mama Earth products if they offer
more variety in their product range?
Likely 30 30%
Neutral 20 20%
69
Unlikely 10
10%
Very unlikely 5 5%
Question 30: How satisfied are you with the overall experience of using Mama
Earth products?
Satisfied 35 35%
Neutral 15 15%
Dissatisfied 5 5%
70
Very dissatisfied 5 5%
CHAPTER – VIII
FINDINGS
l. The majority of respondents purchase Mama Earth products occasionally, suggesting that
they may not be regular consumers but still engage with the brand periodically.
2. Ingredients used and recommendations from friends or family are the top influencing
factors for purchasing Mama Earth products, indicating a strong emphasis on product
71
3. A significant majority of respondents are aware of Mama Earth's focus on natural and
toxin-free ingredients, reflecting a strong brand identity built around eco-friendly and
health-conscious values.
4. The majority of respondents rate the quality of Mama Earth products as either Excellent
or Good compared to other brands, indicating positive perceptions of the brand's product
quality.
5. Skincare products are the most preferred category among respondents, followed by
haircare and baby care, suggesting that Mama Earth has established a strong presence in
these segments.
7. The majority of respondents prefer to purchase Mama Earth products online, highlighting
conscious products.
products in the future, indicating a high level of brand loyalty and satisfaction.
10. A majority of respondents follow Mama Earth on social media platforms and engage with
its content regularly, highlighting the effectiveness of the brand's social media marketing
efforts.
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CHAPTER – IX
SUGGESTIONS AND
RECOMMENDATIONS
l. Mama Earth should consider expanding its product range to cater to a wider
expanding existing ranges in skincare and haircare to attract new customers and
increase sales.
2. The brand should focus on strengthening its online presence and optimizing
ecommerce channels. This involves enhancing the user experience on its website,
4. Mama Earth should actively engage with customers through surveys, feedback
73
5. Building on high social media engagement, Mama Earth should continue
and drive sales. This involves creating engaging content, collaborating with
7. The brand should focus on educating customers about product benefits and
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CHAPTER – X
CONCLUSION
Mama Earth has established a strong reputation for its commitment to natural and
toxin-free ingredients, as well as its emphasis on sustainability. The brand's
products are generally well-regarded by consumers, with many expressing
satisfactions with their quality and effectiveness. Additionally, Mama Earth has
built a loyal customer base, as evidenced by the high likelihood of repeat purchases
and recommendations to others.
However, there are areas where Mama Earth can enhance its strategies to capitalize
on its strengths and address any areas of concern. Strengthening the brand's online
presence, expanding product variety, and continuing to engage with customers
through social media and feedback channels are all recommended strategies to
drive growth and increase brand loyalty.
Overall, Mama Earth is well-positioned to continue its success in the market by
leveraging its strong brand identity, commitment to sustainability, and dedication
to customer satisfaction. With the implementation of targeted strategies and
ongoing efforts to meet consumer needs, Mama Earth can further solidify its
position as a trusted provider of natural and eco-friendly personal care products.
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CHAPTER XI
BIBLIOGRAPHY
JOURNALS
Olsen D. R. (2003) — Journal on supply chain management Vol.5
WEB RESOURCES
http://www.logisticsmanagement.com
http://orginlogistics.co.in
http://www.supplycahin24*7.com
www.mlv.com
CHAPTER XII
ANNEXURE
QUESTIONNAIRE
1. How often do you purchase Mama Earth products?
• a) Daily
b) Weekly
• c) Monthly
d) Occasionally
• e) Never
• a) Brand reputation
• b) Ingredients used
• c) Price
• d) Packaging
3. Are you aware of Mama Earth's focus on natural and toxin-free ingredients?
• a) Yes
• b) No
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4. How would you rate the quality of Mama Earth products compared to other
brands?
• a) Excellent
• b) Good
• c) Average
• d) Below Average
• e) Poor
5. Which Mama Earth product categories do you prefer? (Select all that apply)
• a) Skincare
• b) Haircare
• c) Baby care
• d) Men's grooming
• a) Very likely
• b) Likely
• c) Neutral
• d) Unlikely
• e) Very unlikely
8. How satisfied are you with the variety of Mama Earth products available?
80
• a) Very satisfied
• b) Satisfied
• c) Neutral
• d) Dissatisfied
• e) Very dissatisfied
79
9. Have you ever participated in promotional activities or events related to Mama
Earth products?
•
a) Yes
b) No
10. How important is the eco-friendliness of Mama Earth products in your purchase
decision?
• a) Very important
• b) Important
• c) Neutral
• d) Not important
• e) Not at all important l l. Do you believe Mama Earth products are priced
competitively compared to
similar brands?
• a) Yes
• b) No
12. How satisfied are you with the packaging of Mama Earth products?
• a) Very satisfied
• b) Satisfied
• c) Neutral
• d) Dissatisfied
• e) Very dissatisfied
13. Have you ever faced any issues with the quality or effectiveness of Mama Earth
products?
•
a) Yes
89
14. How likely are you to switch to another brand if Mama Earth products were
unavailable?
• a) Very likely
• b) Likely
• c) Neutral
• d) Unlikely
• e) Very unlikely
15. Do you follow Mama Earth on social media platforms for updates and
promotions?
• a) Yes
• b) No
16. How often do you engage with Mama Earth's social media content?
• a) Daily
• b) Weekly
• c) Monthly
• d) Rarely
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• e) Never
17. Are you aware of any social initiatives undertaken by Mama Earth?
• a) Yes
• b) No
18. How important are social initiatives in your perception of Mama Earth as a
brand?
• a) Very important
• b) Important
• c) Neutral
• d) Not important
family?
• a) Very likely
• b) Likely
• c) Neutral
• d) Unlikely
• e) Very unlikely
20. How satisfied are you with the availability of Mama Earth products in your area?
• a) Very satisfied
• b) Satisfied
• c) Neutral
• d) Dissatisfied
• e) Very dissatisfied
21. How important is it for you to support local brands like Mama Earth?
• a) Very important
83
• b) Important
• c) Neutral
• d) Not important
• e) Not at all important
22. How likely are you to try new Mama Earth products when they are launched?
• a) Very likely
• b) Likely
• c) Neutral
• d) Unlikely
• e) Very unlikely
23. How satisfied are you with the customer service provided by Mama Earth?
• a) Very satisfied
• b) Satisfied
• c) Neutral
• d) Dissatisfied
• e) Very dissatisfied
24. Have you ever participated in any surveys or feedback programs conducted by
Mama Earth?
• a) Yes
• b) No
25. How likely are you to continue purchasing Mama Earth products in the future?
• a) Very likely
84
• b) Likely
• c) Neutral
• d) Unlikely
• e) Very unlikely
26. How often do you read reviews or watch videos about Mama Earth products
• a) Always
• b) Often
• c) Sometimes
• d) Rarely
• e) Never
27. How satisfied are you with the effectiveness of Mama Earth products compared
to their claims?
• a) Very satisfied
• b) Satisfied
• c) Neutral
• d) Dissatisfied
• e) Very dissatisfied
28. Do you believe Mama Earth products cater to a diverse range of skin and hair
types?
• a) Yes
• b) No
85
29. How likely are you to switch to Mama Earth products if they offer more variety
• a) Very likely
• b) Likely
• c) Neutral
• d) Unlikely
• e) Very unlikely
30. How satisfied are you with the overall experience of using Mama Earth
products?
• a) Very satisfied
• b) Satisfied
• c) Neutral
• d) Dissatisfied
• e) Very dissatisfied
86