1

INTRODUCTION

LEO FASHION

LEO FASHION is an online and offline rental portal in Bangalore, at

yashwanthpur Established in the year 2000, she is the person who came up with
idea of starting the online Rent portal naming ‘LEO FASHION’ to overcome
the problem of ‘nothing to wear’ Leo fashion provide all kind of designer and
boutique wears like sarees , lehangas , gowns, Western wear and indo western
dress along with men’s wear on the rent which is both up to the Needs and
budget of their customers. Girl always needs to wear new dress for the every
occasion which is not trendy but also compliments her body type, so the best
part about LEO FASHION is that their team mostly consists of fashion
designers and stylists who can very well apprehend the requirement of their
customer.

With more spending options and choice, but less commitment, consumers can
use @LEO FASHION to constantly update their wardrobes, enabling them to
keep up the fashion’s fast-turning trend cycle. “you’re able to experience a trend
without feelings horrible that you’ve paid all this money for something You can
wear affordably and look fashionable always. You want to rent lehengas , saree,
suits, designer wears.

1
 accessiories, bridal wear, indo western-anything and everything-we will serve
you !!!

CATEGORIE
Leo fashion used to work on the four major categories:

 Women’s ethnic wear

 Women’s western wear
 Women’s indo western wear
 Men’s wear
 Jewalary
STORE MANAGEMENT
 Store layout is the design of a store’s floor space and the placement of items
within that store. Store layout helps influence a customer’s behavior, which
means when done right, it’s a key strategy to a store’s prosperity. Store owners
choose where the best spots are to place their merchandise, and this helps them
design their customer flow, as well as the ambiance within their store. When a
store understands its customer flow, it’s also able to understand if the placement
of its merchandise, or its store layout, is working correctly. Store owners take
the information they get from understanding these two and analyze which areas
are performing well and which need to be improved. STORE MANAGEMENT

STORE MANAGEMENT is the activity of running and monitoring all

operations in a store. Its main responsibilities include working with employees,
creating work schedules, communicating with

suppliers, and dealing with customer complaints.

PRODUCT MANAGEMENT

Product management is an interdisciplinary role that reaches across teams to

designer, design, and continuously bring better products to customers. The role

evolved out of a set of responsibilities that traditionally fell to lead developers.

 Idea Management-In this phase of the product management process,

new designers dress suggestions, ideas and feature requests are captured as part
of
the product backlog.

 Specification- every product have own id (SKU no). Who specify

product
each details. PRODUCT MANAGEMENT

Product management brings together the work of the design studio, pattern
cutting

and production departments, ensuring a fashion collection achieves the required

style, production standards, price points, delivery dates and points of sale.

A product manager's primary responsibility is to ensure that the products

produced

meet the needs of the target audience while also aligning with the company's

overall strategy. This requires having a deep understanding of the consumers'

needs, industry trends, and the company's goals.

MARKETING
Marketing Is Crucial To Get Customers In The Door And Keep Them Interested

In Your Changing Inventory. Because The Clothing Market Can Be Volatile,

Effective Marketing May Help You Build A Loyal Customer Base To See Your

Store Through The Years. As We Plan A Marketing Campaign, Aim For A Mix
Of

Online And Physical Promotional Items To Cast The Widest Net For Potential

Customers .Even if your boutique is in a location that sees heavy foot traffic,
you

can always increase your customer base by employing innovative marketing

strategies. Before you develop a marketing plan, determine how much of your
annual budget you can designate to advertising and promotion. It's possible to

reach current and potential customers using relatively inexpensive

techniques if your budget is tight.

GO TO MARKETING STRATEGY-

 Social Media
 College, Social Group, Kitty Group associations

 Associations- Wedding planners, Beauty parlors etc

BTL Activities- Leaflets, Ads, Posters

 DM associations- Fashion Bloggers, wedding portal

 Sponsorship in fashion events
 Lifestyle Exhibitions
 Testimonials, word of mouth & Referrals MARKETING

ONLINE MARKETING

ONLINE MARKETING CAMPETIONS

The person with the highest likes will get a chance to feature as a star model on

our website and app.We will also run no copy rights i.e. any picture with the
hash

tag of the contest will become the property of Pink Peacock Solution And hence

saving us the cost of hiring a model and a photographer.

Winner will also get free rental service for their next 2purchase from “LEO

FASHIONS”

Digital marketing helps fashion brands gather data about their target audience,

customer preferences, and purchasing behaviour through tools such as Google

Analytics, surveys, and customer feedback.

Digital marketing, if used in the right manner, can increase your sales, improve

brand presence and make your brand more profitable. It makes your product

available to your target audience. When done right, it increases brand

awareness,

boosts sales, and turns users into brand ambassadors.

STEPS TO OPEN ONLINE MARKETS

Secure your domain name

Choose the right ecommerce platform
A secure (SSL) certificate is a must
Choose the right hosting package
Secure an internet merchant account (IMA)
Choose a payment service provider (PSP)
GDPR, terms and conditions
Ongoing digital marketing

PROUDUCT DESCRIPTION
VISUAL MERCHANDISE

Visual Merchandising is the art of displaying merchandise in a manner that is

appealing to the eyes of the customer. It sets the context of the merchandise in
an

aesthetically Pleasing fashion, presenting them in a way that would convert the

window shoppers into prospects and ultimately buyers of the product. A

creative

and talented retailer can use this upcoming art to breathe in new life into his
store

products. VISUAL MERCHANDISE

In-store visual merchandising can be used to capture the attention of consumers

whilst they are in the store, an essential component in the buying decision-
making process.

Visual merchandising is a marketing practice that uses floor plans, colour,

lighting,

displays, technology, and other elements to attract customer attention. Its

ultimate

purpose is to use the retail space to generate more sales by making a store stand
out

and attracting shoppers.

Defining, designing and implementing a creative visual merchandising

strategy.

Creating appealing and eye-catching visual displays that lead the customer
through

the entire store. Producing window displays, signs, interior displays, floor plans
and

special promotions
WEBSITE BACKEND HANDLING

 Back-end Code Adds Utility to everything the front- end Designer

Creates.
 The Back End Is a Combination of A database And A Software Written
in A Server-side Language, Which Are Run On Web Servers, Cloud-
based Servers, Or A Hybrid Combination Of Both. A Network’s Server
Set-up Can Vary, With the Server- side Workload Divided up Between
Various Machines (E.G., A Server dedicated to housing the database).
 This Server-side Application Directly Interacts With The Database Via
An Application Programming interface , Which Pulls, Saves, Or Changes
Data.
 The Data Are Returned and Converted into Front- end Code A User
Interacts With: Filling Out A Form, Creating A Profile, Shopping
Online, Etc.
 In General, Anything You see on a Site Is Made Possible By Back-end
Code, Which Exists On, And Is Powered By, A Server. WEBSITE
BACKEND HANDLING
 In order to create a back end on a website, you need a good
understanding of the basic algorithms and structures used in back end
development. Since the back end focuses on creating the code to make a
website work properly, you will need to choose a coding language:
Object-oriented: Java, Python
 Marketers refer to “Front-End” and “Back-End” marketing campaigns.
The front-end is the first product that a new customer buys. The back-end
is all the additional products that a customer will buy from you over the
time that they remain your customer.

RECORD MAINTENANCE
WE FOLLOW THIS PROCESS TO MAINTAIN RECORDS

 Make Proper Bill When Booking Is Done

 Take Measurements , Confirm It With Customer
 Be Sure About The Rental Amount And Security Amount , Confirm It With The
Head
 Bill Should Be Kept Properly In File
 Put A Sticker On Calendar
 Make The Entry In Excel
 Mail To Be Send To The Designer RECORD MAINTENANCE

PRODUCT SHOOT

 For a shoot we collaborate we models, photographer and hotels for a shoot.

 All decide the perfect location for shoot.
 Products should look their absolute best in your images. It’s an unfortunate fact of
life that clothing can become wrinkled, creased, and begin to look worn from storage
and transport. Clothing samples face a particularly rough time of it, as they often
cover a lot of miles and may not have been perfectly constructed to begin with.
 We Try to capture our garment in a state as close to perfect as possible and use
Photoshop only to add final touches and Color correction.
 We shooting with smaller items like Jewelry, bags, wallets or other accessories.
 Photographing a garment on a mannequin or a model is the best way to demonstrate
shape and fit, while also encouraging customers to visualize themselves wearing it.
PRODUCT SHOOT
Customer handling
Customer Handing S Very Important Factor For Us. We Always Listen To The Customer.
They

Are Concerned About An Aspect Of Your Services. Let Go Of The Temptation To Respond
In

Any Quick Fashion. Take The Time To Listen And Truly Understand What Is Driving Their

Concern. Most Important Thing In Customer Handling Is Enthusiasm. Should Be Aware Of

Rules And Regulations And Procedure Of Doing So. Greet The Customer , Ask For Water ,

Most Customer Doesn’t Know What Is Renting . Ask What They Are Looking For, Anything

Particular Not, Show Them The Collection And Give The Idea Of Rates Of Different Dresses
,

So They Understand The Rates Structure. Maintain Customer Register Names , Number ,

Requirement Etc. Attend The Customer On Phone Or WhatsApp , Send The Pics Required
By

Them. CUSTOMER HANDLING

CUSTOMER HANDLING is a way of dealing with customers when they interact with your

brand, products, or services to keep them happy and satisfied. Customer care goes beyond

customer service and support because it focuses on building emotional connections between

brands and customers.

BOUTIQUE CUSTOMER SERVICE TIPS

1. Let your voice be heard - Don’t shy away from any customer that walks through your
store, but instead treat everyone as if they are your #1 customer. Spoil them with friendliness,
attention and knowledgable product information to help them really experience your store
and the products you sell.
2. Brand your boutique - Your logo is one thing, but the overall style you create in your
store can help shape the experience your customers have. Use repetitive colors, strong visual
appeal, bold features, comfortable additions (think nice dressing rooms or comfy but stylish
chairs to sit) that will all help position your store as a leading boutique in it’s enviornment.
3. Be a united team - if there is more than one person working in your store, you should all
represent your boutique in a united way. This means from how you greet customers to how
you support them as they shop. Strong employee training and expectations can help set this
standard among your team.