CASESTUDY:

ROYALBAKERY(DONATO-
QUEMAHOUSE)
FROM HERI
TAGEBAKERYTO CONTEMPORARYREST
AURANT

HI
STORI
CALBACKGROUND
THEHOUSE,ACONJ
UGALPROPERTYOFTHESPOUSESDONTEODORO DONATO ANDDOŇACARI
DAD-
QUEMAISATWO-
STOREYSOLI
DSTONESTRUCTUREBUI
LTI
NTHE192
0’S.

CHINESEMERCHANTSRENTEDTHESTRUCTUREWHENTHEYOPENEDTHEI RBUSI
NESSESATCRISOLOGO
STREET
,THE“ESCOL
TA”OFVI
GAN,CONSIDEREDTHENTHEBUSI NESSCENTEROFTHETOWN.ALMOST
ALLTHEGROUNDFL OOROFTHEHOUSESATCRISOLO STREETWERERENTEDBYCHI NESEBUSI
NESSMEN.

I
NTHELATE1960’
S,THEHOUSEWASSOLDTO FRANCI
SCAANTONIO BYDOŇACARI
DADQUEMAVDA.-
DEDONATO.MRS.FRANCISCAANTONI
O OPENEDABAKERYANDNAMEDITROYALBAKERYWHI
CH
OPERATESITUPTO THESEDAYS
S
WOTANAL YSI
S
S
TRENGTH
LOCATEDINAHI STORI
CALSITE
COMPATIBLEFORADAPTIVERE-USES
ATTRACTI
NGVI SI
TORSSEEKI
NGANAUTHENTI CCONNECTIONWI THLOCALHI STORY
EASYACCESSTO KEYTOURISTATTRACTI
ONS,MUSEUMS,
ANDHI STORI
CSITES.
PROVIDI
NGVI SI
TORSWITHANI MMERSI
VEEXPERI
ENCEINHISTORICALARCHITECTURE
ANDLIFESTYLE

WEAKNESSES
OLDERSTRUCTURESOFTENFACEMAINTENANCECHALLENGES
I
TCOULDBEDI FFI
CULTTO STRI
KEABALANCEBETWEENMAINTAI
NING HI
STORI
CALDET
AILSANDENSURI
NG
VISI
TORS'
COMFORTANDSAFETY.
OPPORTUNI
TIES
THEGROWI NGPOPULARI
TYOFHERI T
AGETOURI
SM OFFERSACHANCETO DRAW GUESTSL
OOKI
NG
FORSOMETHINGNEW TO THEM
COLLABORATIONSWITHLOCALTOURISM

THREATS
THEPOSSI
BILI
TYOFNATURALCALAMITI
ES,LI
KETYPHOONSOREARTHQUAKES,
COULDENDANGERTHEHOUSE'SSTRUCTURALSTABI
LITY.
COMPETITORS
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