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80 20 Sales and Marketing
80 20 Sales and Marketing
80/20 SALES
AND MARKETING
The Definitive Guide to
Working Less and Making More
PERRY MARSHALL
PERRY MARSHALL is the founder of his own sales and marketing consulting firm, Perry S. Marshall & Associates. He has a
background in copywriting and prior to his consulting career helped grow Synergetic Micro Systems from $200,000 to $4 million
in sales in four years. He is an acknowledged expert on Google AdWords and is the author of several books including the
bestsellers Ultimate Guide to Google AdWords and Ultimate Guide to Facebook Advertising. Mr. Marshall is a graduate of the
University of Nebraska-Lincoln.
The Web site for this book is at www.perrymarshall.com/8020.
ISBN 978-1-77544-780-1
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80/20 Sales and Marketing – Page 1
MAIN IDEA
The 80/20 principle states 80 percent of your
results will come from 20 percent of your efforts.
However, that's just the starting point. 80/20 applies 1 2 3 4 5
to everything, even itself. If you can master and
apply 80/20 thinking to everything you do, then Use the 80/20 Before you do Keep it simple Develop, Test, test
you're armed with all you need to excel. Power Law – any 80/20 – Use the project and again and
Think 80/202, marketing, 80/20 Power communicate then test some
80/203, always rack Triangle to an unmissable more … and
80/204 the shotgun guide your 80/20 USP then scale up
… and so on first thinking what works
Results 80 20 Efforts massively
Page 2 Pages 2 - 3 Page 3 Page 4 Pages 4 - 5
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