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Page v
contents in brief
List of Boxes xx
About the Author xxii
Preface xxiv
contents
Cover
Title Page
Copyright
Dedication
Also Available from McGraw-Hill by Conrad Phillip Kottak
contents in brief
list of boxes
about the author
a letter from the author
Preface
Learn Without Limits
Acknowledgments
Connects
UNDERSTANDING OURSELVES 2
Human Diversity 2
Adaptation, Variation, and Change 3
Cultural Forces Shape Human Biology 4
General Anthropology 4
The Subdisciplines of Anthropology 6
Cultural Anthropology 6
Anthropological Archaeology 6
FOCUS ON GLOBALIZATION: World Events 7
Biological Anthropology 8
Linguistic Anthropology 8
Applied Anthropology 9
Anthropology and Other Academic Fields 10
Cultural Anthropology and Sociology 10
Anthropology and Psychology 11
The Scientific Method 12
Theories, Associations, and Explanations 12
Case Study: Explaining the Postpartum Taboo 12
APPRECIATING ANTHROPOLOGY: Anorexia Goes Global 14
The Value, and Limitations, of Science 15
Summary 15
Key Terms 16
Critical Thinking 16
Page vii
2 Culture 17
UNDERSTANDING OURSELVES 18
What Is Culture? 18
Culture Is Learned 19
Culture Is Symbolic 19
Culture Is Shared 20
Culture and Nature 20
Culture Is All-Encompassing 21
Culture Is Integrated 21
Culture Is Instrumental, Adaptive, and Maladaptive 22
Culture’s Evolutionary Basis 22
What We Share with Other Primates 23
How We Differ from Other Primates 23
Universality, Generality, and Particularity 24
Universals and Generalities 24
Particularity: Patterns of Culture 25
Culture and the Individual: Agency and Practice 26
Levels of Culture 26
Ethnocentrism, Cultural Relativism, and Human Rights 27
APPRECIATING DIVERSITY: Who Owns Culture? 28
Mechanisms of Cultural Change 31
Globalization 31
Globalization: Its Meaning and Its Nature 32
Summary 33
Key Terms 34
Critical Thinking 34
3 Applying Anthropology 35
UNDERSTANDING OURSELVES 36
The Role of the Applied Anthropologist 37
Early Applications 37
Academic and Applied Anthropology 38
Applied Anthropology Today 38
Development Anthropology 39
Equity 40
Negative Equity Impact 40
Strategies for Innovation 40
Overinnovation 41
Underdifferentiation 41
Indigenous Models 42
Anthropology and Education 42
Urban Anthropology 43 44
Medical Anthropology 44 Page viii
Disease - Theory Systems 44
Scientific Medicine versus Western Medicine 46
Industrialization, Globalization, and Health 46
FOCUS ON GLOBALIZATION: The Deadliest Global Pandemic of Our Time 48
Anthropology and Business 49
Public and Applied Anthropology 49
APPRECIATING DIVERSITY: Culturally Appropriate Marketing 50
Careers and Anthropology 51
Summary 52
Key Terms 52
Critical Thinking 52
UNDERSTANDING OURSELVES 55
Research Methods in Archaeology and Biological Anthropology 56
Multidisciplinary Approaches 56
Studying the Past 58
Survey and Excavation 58
Kinds of Archaeology 60
Dating the Past 60
Relative Dating 61
Absolute Dating: Radiometric Techniques 61
Absolute Dating: Dendrochronology 62
Molecular Anthropology 63
APPRECIATING ANTHROPOLOGY: All This from a Finger Bone? 63
Kinds of Biological Anthropology 65
Bone Biology 65
Anthropometry 66
Primatology 66
Doing Anthropology Right and Wrong: Ethical Issues 66
Ownership Issues 67
The Code of Ethics 67
Summary 68
Key Terms 68
Critical Thinking 69
5 Evolution and Genetics 70
UNDERSTANDING OURSELVES 71
Evolution 72
Natural History Before Darwin 72
Evolution: Theory and Fact 73
APPRECIATING DIVERSITY: Intelligent Design versus Evolutionary Theory 74
Genetics 75
Mendel’s Experiments 75
Independent Assortment and Recombination 78
The Role of DNA 78
Cell Division 79
Crossing Over 79
Population Genetics and Mechanisms of Genetic Evolution 80 80
Natural Selection 80 Page ix
Mutation 83
Random Genetic Drift 83
APPRECIATING ANTHROPOLOGY: Disease Evolution: A Case Study 84
Gene Flow 85
Microevolution, Macroevolution, and Extinction 85
Punctuated Equilibrium 86
Extinction 86
Summary 87
Key Terms 87
Critical Thinking 88
6 Human Variation and Adaptation 89
UNDERSTANDING OURSELVES 90
Race: A Discredited Concept in Biology 90
Races Are Not Biologically Distinct 92
Genetic Markers Don’t Correlate with Phenotype 93
The AAA Race Project 94
Human Biological Adaptation 95
Explaining Skin Color 95
APPRECIATING ANTHROPOLOGY: What’s Wrong with Race? 96
Facial Features 99
Size and Body Build 100
Genes and Disease 100
FOCUS ON GLOBALIZATION: A Devastating Encounter in The Columbian Exchange 102
Lactose Tolerance 103
Summary 103
Key Terms 104
Critical Thinking 104
7 The Primates 105
Sociolinguistics 264
Linguistic Diversity within Nations 265
Gender Speech Contrasts 265
Language and Status Position 266
Stratification 266
APPRECIATING ANTHROPOLOGY: I Wish They All Could Be California Vowels 268
African American Vernacular English (AAVE) 269
Historical Linguistics 270
Language, Culture, and History 273
Language Loss 273
Summary 274
Key Terms 275
Critical Thinking 275
Page xiv
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