Assignment 4 (10/03/2022)

Persona 1 : Working Professional Non- Technical.

Hello, Good Morning Mr Singh!

My name is Swajasha and I am a Career Counsellor at Relevel by Unacademy.

So how are you doing today?

Good to hear that Mr Singh. I hope you know that Relevel is aiming at providing equal
opportunities to the aspirant irrespective of their educational background, finances, or region
they belong to and develop Skills in them in order to get them placed in their dream product-
based companies with best salaries. Also our mission is to help candidates secure highly
earning jobs at all pincodes.

So I see you have registered yourself for the Relevel Test on the 11th March.

Ok, So Mr Singh, If you don’t mind me asking, can I know about your profession. (Ans:
Sales).

Okay. And if you further don’t mind me asking whats your educational background (B.com).
Okay, so you have somewhat knowledge about computers. Great. So again if you don’t mind
can I know, whats your package? (5 LPA). Okay. That’s wonderful.

So can I understand that you are planning to take the relevel test. So is it that you want a
career change? (Looking for growth in salary). And how quick do you think your present job
will take you there?

Now, here is why I would say that a Technical field/ or a Technical job is going to meet your
aspiration soon. You see since it’s a more specialised sector your salary growth takes a
steep growth. The Minimum packages start at say 8-40 LPA if you are a Full-End Developer
or a Back end developer. And if you are a Full-stack developer it might start lowest at 10
LPA and can go as high as 50 Lpa.

I understand you have no background of the same. But here is what is more interesting that
all you require is to be 18+ and knowing the fundamentals of DSA and have knowledge on
Front-End, Back End or Full stack Development. There is no degree needed in this sector. I
hope you are aware of these terms.

So what we at Relevel are offering you in the course is Live classes support by Top
Educators of the industry. And by the Top -educators I do not mean that they are educators
at colleges. These are professionals from the top-notch companies who have done
tremendously well in their organisations and are at positions of Senior Technical
Managers/Leaders or are even CTOs of the organisations. Naming a few: Full Stack: Sanket
Singh (Software Engineer at Google), Sanjeet Boora (Software Development Engineer at
Microsoft).
Front End: Sumit Jha (Software Engineer at Adobe) and Saurabh Singh (Software developer
at SAP)

Back End: Vishwa Mohan (Staff Software Engineer at Linked In) Sanjeet Boora (Software
Development Engineer at Microsoft)

Plus a 1:1 mentorship. So during the course we are constantly aiming at keeping 3 most
important pillars in mind, i.e the Pedagogy (unlike the college courses, we are not giving you
theories). So you would agree that we at college were just learning everything but gaining
specialisation at nothing.

You will Learn by doing. You would be working on Projects like building a e-commerce
website, a sales CRM app and a movie booking application). Not only this during the course
we would be in a habit formation as we would be having Bi-weekly Proctored tests of 1000
each plus a Term-end test at end of each module which would be an exact replica of the
Relevel test.

Not only this there are evaluations of these tests and you are marked on specific bands,
where in we provide you mentorship on areas of improvement, extra support in terms of
study materials plus, you have 4 doubt solving sessions with in a week, a dedicated Student
Success Manager and Teaching Assistance who would take care of your doubts and get
these resolved by the SMEs. You have access of all these videos throughout your course.

Also for making the sessions more interactive and giving you more idea of the industry we
arrange Guest Lectures twice every module. Plus you have a community on Slack where in
you can connect with the batch members.

SO you know the components of the test right? It would have an Aptitude, DSA, App
Creation, App Optimisation and an Interview. So you are undergoing this test at least 6 times
before you are giving the final relevel test and then you have your final Placement interviews
with the organisation, that we arrange for you, once you score 700+ in the Relevel test. We
would be creating your profile and arranging Interviews with 5 unique organisations. You
have the opportunity to reject at least 2 unique interview opportunities and reject at least
1offer. Which means we are taking your preferences when we set up an interview for you.

Now I want to know from you, that you, who are doing so well in Sales, after such consistent
supports and assistance, would you not be able to crack the interview through your Dream-
company.

So now coming to the Course fee, we are offering this course at 75000/. You must have
seen it on the website. So what I can do for you is if you are opting for us today I can give
you a straight discount of 10%.

OS can I know if You have a Debit Card/Credit Card.

Debit Card: Okay, which bank is it? (if HDFC, Kotak, ICICI or Axis). That’s great , you can
straight away apply for EMI options for 12 months.

OR

Credit Card : That’s great , you can straight away apply for EMI options for 12 months.

OR

Loan Partners:
1. Finance Peers: 0% Interest, 3,6,9,12 months tenure. KYC: Pan, Aadhar, 3 Months Bank
statement and a Live Selfie. We will do this for you. No extra or hidden charges. 1 st EMI
upfront at the time of enrolment. That means you are starting your course bt just paying 5K
upfront

2. Propelld: 0% Interest, 3,6,9,12 months tenure. KYC: Pan, Aadhar, 3 Months Bank
statement and a Live Selfie. We will do this for you. No extra or hidden charges. 1 st EMI
upfront at the time of enrolment. That means you are starting your course bt just paying 5K
upfront

3. Bajaj Finance: 10,12,15 months tenure, 0% interest. If you have Pan and Adhar, No KYC
documentation required.

So, Mr Singh, I would also like to tell you that we have a Referral Program for our learners.
Wherein if using Your referral code your friend joins a Full Stack course, you get a straight
reward of 7500 in your bank account within 30 days of your friend subscribing with us, On
the second referral -11250, 3rd -11250, 4th 15000, 5th- 30,000. You see this way you are
recovering almost the entire course fee that you invested right?

But it is only when you subscribe for the course and so does your friend. Also after
completing this course, you are ensuring yourself a salary of 10-50 LPA. Isn’t it worth a little
bit of your investment. And most importantly, you are doing it to rocket launch your Career.

Persona 2 : Working Professional Technical.

Hello, Good Morning Mr Singh!

My name is Swajasha and I am a Career Counsellor at Relevel by Unacademy.

So how are you doing today?

Good to hear that Mr Singh. I hope you know that Relevel is aiming at providing equal
opportunities to the aspirant irrespective of their educational background, finances, or region
they belong to and develop Skills in them in order to get them placed in their dream product-
based companies with best salaries. Also our mission is to help candidates secure highly
earning jobs at all pincodes.

So I see you have registered yourself for the Relevel Test on the 11th March.

Ok, So Mr Singh, If you don’t mind me asking, can I know about your profession. (Ans:
Trainee Engineer).

Okay. And if you further don’t mind me asking whats your educational background (B.Tech
in EEE). Okay, so you have somewhat knowledge about computers. Great. So again if you
don’t mind can I know, whats your package? (4 LPA). Okay. And my last question, would be
What would be your Dream Company?

So can I understand that you are planning to take the relevel test.

Now, here is why I would say that a more specialized field is important for you as you know
the Tech Market it is highly seeking for personnel with more specialised domain and hence
are paying heavily for the same. The Minimum packages start at say 8-40 LPA if you are a
Full-End Developer or a Back end developer. And if you are a Full-stack developer it might
start lowest at 10 LPA and can go as high as 50 Lpa.

I understand you have basic knowledge of the same. But here is what is more interesting
what we did at Graduation was being jack of all trades and Mastering at none and hence the
industry requirements were never paid attention to. Its not a rocket science. All you require
is to be 18+ and knowing the fundamentals of DSA and have knowledge on Front-End, Back
End or Full stack Development. There is no degree needed in this sector. I hope you are
aware of these terms.

So what we at Relevel are offering you in the course is Live classes support by Top
Educators of the industry. And by the Top -educators I do not mean that they are educators
at colleges. These are professionals from the top-notch companies who have done
tremendously well in their organisations and are at positions of Senior Technical
Managers/Leaders or are even CTOs of the organisations who give you a much clearer view
of the industry requirements. Plus a 1:1 mentorship. Naming a few: Full Stack: Sanket Singh
(Software Engineer at Google), Sanjeet Boora (Software Development Engineer at
Microsoft).

Front End: Sumit Jha (Software Engineer at Adobe) and Saurabh Singh (Software developer
at SAP)

Back End: Vishwa Mohan (Staff Software Engineer at Linked In) Sanjeet Boora (Software
Development Engineer at Microsoft)

So during the course we are constantly aiming at keeping 3 most important pillars in mind,
i.e the Pedagogy (unlike the college courses, we are not giving you theories). So you would
agree that we at college were just learning everything but gaining specialisation at nothing.

You will Learn by doing. You would be working on Projects like building a e-commerce
website, a sales CRM app and a movie booking application). Not only this during the course
we would be in a habit formation as we would be having Bi-weekly Proctored tests of 1000
each plus a Term-end test at end of each module which would be an exact replica of the
Relevel test.

Not only this there are evaluations of these tests and you are marked on specific bands,
where in we provide you mentorship on areas of improvement, extra support in terms of
study materials plus, you have 4 doubt solving sessions with in a week, a dedicated Student
Success Manager and Teaching Assistance who would take care of your doubts and get
these resolved by the SMEs. You have access of all these videos throughout your course.

Also for making the sessions more interactive and giving you more idea of the industry we
arrange Guest Lectures twice every module. Plus you have a community on Slack where in
you can connect with the batch members.

SO you know the components of the test right? It would have an Aptitude, DSA, App
Creation, App Optimisation and an Interview. So you are undergoing this test at least 6 times
before you are giving the final relevel test and then you have your final Placement interviews
with the organisation, that we arrange for you, once you score 700+ in the Relevel test. We
would be creating your profile and arranging Interviews with 5 unique organisations. You
have the opportunity to reject at least 2 unique interview opportunities and reject at least
1offer. Which means we are taking your preferences when we set up an interview for you.
Now I want to know from you, that you, who are doing so well in your job, and after such
consistent supports and assistance, would you not be able to crack the interview through
your Dream- company.

So now coming to the Course fee, we are offering this course at 75000/. You must have
seen it on the website. So what I can do for you is if you are opting for us today I can give
you a straight discount of 10%.

OS can I know if You have a Debit Card/Credit Card.

Debit Card: Okay, which bank is it? (if HDFC, Kotak, ICICI or Axis). That’s great , you can
straight away apply for EMI options for 12 months.

OR

Credit Card : That’s great , you can straight away apply for EMI options for 12 months.

OR

Loan Partners:

1. Finance Peers: 0% Interest, 3,6,9,12 months tenure. KYC: Pan, Aadhar, 3 Months Bank
statement and a Live Selfie. We will do this for you. No extra or hidden charges. 1 st EMI
upfront at the time of enrolment. That means you are starting your course bt just paying 5K
upfront

2. Propelld: 0% Interest, 3,6,9,12 months tenure. KYC: Pan, Aadhar, 3 Months Bank
statement and a Live Selfie. We will do this for you. No extra or hidden charges. 1 st EMI
upfront at the time of enrolment. That means you are starting your course bt just paying 5K
upfront

3. Bajaj Finance: 10,12,15 months tenure, 0% interest. If you have Pan and Adhar, No KYC
documentation required.

So, Mr Singh, I would also like to tell you that we have a Referral Program for our learners.
Wherein if using Your referral code your friend joins a Full Stack course, you get a straight
reward of 7500 in your bank account within 30 days of your friend subscribing with us, On
the second referral -11250, 3rd -11250, 4th 15000, 5th- 30,000. You see this way you are
recovering almost the entire course fee that you invested right?

But it is only when you subscribe for the course and so does your friend. Also after
completing this course, you are ensuring yourself a salary of 10-50 LPA. Isn’t it worth a little
bit of your investment. And most importantly, you are doing it to rocket launch your Career.

Persona 3: Technical Student

Hello, Good Morning Avinash!

My name is Swajasha and I am a Career Counsellor at Relevel by Unacademy.

So how are you doing today?

Good to hear that Avinash. I hope you know that Relevel is aiming at providing equal
opportunities to the aspirant irrespective of their educational background, finances, or region
they belong to and develop Skills in them in order to get them placed in their dream product-
based companies with best salaries. Also our mission is to help candidates secure highly
earning jobs at all pincodes.

So I see you have registered yourself for the Relevel Test on the 11th March.

Ok, So Avinash, If you don’t mind me asking, can I know what are your pursuing? Okay, so
you have somewhat knowledge about computers. Great. So again if you don’t mind can I
know, what are you planning to do after B.Tech. Okay. And my last question, would be What
would be your Dream Company?

So can I understand that you are planning to take the relevel test.

Now, as I see you are planning a career in Technical field, do you have an idea what kind of
jobs are mostly in Demand or paying heavily in this sector? Yes. Specialised jobs, with
Practical implementations. The Minimum packages start at say 8-40 LPA if you are a Full-
End Developer or a Back end developer. And if you are a Full-stack developer it might start
lowest at 10 LPA and can go as high as 50 Lpa.

I understand you have basic knowledge of the same. But here is what is more interesting
what we did at Graduation was being jack of all trades and Mastering at none and hence the
industry requirements were never paid attention to. All you require is to be 18+ and knowing
the fundamentals of DSA and have knowledge on Front-End, Back End or Full stack
Development. There is no degree needed in this sector. I hope you are aware of these
terms.

So what we at Relevel are offering you in the course is Live classes support by Top
Educators of the industry. And by the Top -educators I do not mean that they are educators
at colleges. These are professionals from the top-notch companies who have done
tremendously well in their organisations and are at positions of Senior Technical
Managers/Leaders or are even CTOs of the organisations who give you a much clearer view
of the industry requirements. Plus a 1:1 mentorship. Naming a few: Full Stack: Sanket Singh
(Software Engineer at Google), Sanjeet Boora (Software Development Engineer at
Microsoft).

Front End: Sumit Jha (Software Engineer at Adobe) and Saurabh Singh (Software developer
at SAP)

Back End: Vishwa Mohan (Staff Software Engineer at Linked In) Sanjeet Boora (Software
Development Engineer at Microsoft)

So during the course we are constantly aiming at keeping 3 most important pillars in mind,
i.e the Pedagogy (unlike the college courses, we are not giving you theories). So you would
agree that we at college were just learning everything but gaining specialisation at nothing.

You will Learn by doing. You would be working on Projects like building a e-commerce
website, a sales CRM app and a movie booking application). Not only this during the course
we would be in a habit formation as we would be having Bi-weekly Proctored tests of 1000
each plus a Term-end test at end of each module which would be an exact replica of the
Relevel test.

Not only this there are evaluations of these tests and you are marked on specific bands,
where in we provide you mentorship on areas of improvement, extra support in terms of
study materials plus, you have 4 doubt solving sessions with in a week, a dedicated Student
Success Manager and Teaching Assistance who would take care of your doubts and get
these resolved by the SMEs. You have access of all these videos throughout your course.

Also for making the sessions more interactive and giving you more idea of the industry we
arrange Guest Lectures twice every module. Plus you have a community on Slack where in
you can connect with the batch members.

SO you know the components of the test right? It would have an Aptitude, DSA, App
Creation, App Optimisation and an Interview. So you are undergoing this test at least 6 times
before you are giving the final relevel test and then you have your final Placement interviews
with the organisation, that we arrange for you, once you score 700+ in the Relevel test. We
would be creating your profile and arranging Interviews with 5 unique organisations. You
have the opportunity to reject at least 2 unique interview opportunities and reject at least
1offer. Which means we are taking your preferences when we set up an interview for you.

Now I want to know from you, after such consistent supports and assistance, would you not
be able to crack the interview through your Dream- company.

So now coming to the Course fee, we are offering this course at 75000/. You must have
seen it on the website. So what I can do for you is if you are opting for us today I can give
you a straight discount of 10%.

OS can I know if You have a Debit Card/Credit Card.

Debit Card: Okay, which bank is it? (if HDFC, Kotak, ICICI or Axis). That’s great , you can
straight away apply for EMI options for 12 months.

OR

Credit Card : That’s great , you can straight away apply for EMI options for 12 months.

OR

Loan Partners:

1. Finance Peers: 0% Interest, 3,6,9,12 months tenure. KYC: Pan, Aadhar, 3 Months Bank
statement and a Live Selfie. We will do this for you. No extra or hidden charges. 1 st EMI
upfront at the time of enrolment. That means you are starting your course bt just paying 5K
upfront

2. Propelld: 0% Interest, 3,6,9,12 months tenure. KYC: Pan, Aadhar, 3 Months Bank
statement and a Live Selfie. We will do this for you. No extra or hidden charges. 1 st EMI
upfront at the time of enrolment. That means you are starting your course bt just paying 5K
upfront

3. Bajaj Finance: 10,12,15 months tenure, 0% interest. If you have Pan and Adhar, No KYC
documentation required.

So, Avinash, I would also like to tell you that we have a Referral Program for our learners.
Wherein if using Your referral code your friend joins a Full Stack course, you get a straight
reward of 7500 in your bank account within 30 days of your friend subscribing with us, On
the second referral -11250, 3rd -11250, 4th 15000, 5th- 30,000. You see this way you are
recovering almost the entire course fee that you invested right?
But it is only when you subscribe for the course and so does your friend. Also after
completing this course, you are ensuring yourself a salary of 10-50 LPA. Isn’t it worth a little
bit of your investment. And most importantly, you are doing it to rocket launch your Career.

Persona 4: Non-Tech Student

Hello, Good Morning Avinash!

My name is Swajasha and I am a Career Counsellor at Relevel by Unacademy.

So how are you doing today?

Good to hear that Avinash. I hope you know that Relevel is aiming at providing equal
opportunities to the aspirant irrespective of their educational background, finances, or region
they belong to and develop Skills in them in order to get them placed in their dream product-
based companies with best salaries. Also our mission is to help candidates secure highly
earning jobs at all pincodes.

So I see you have registered yourself for the Relevel Test on the 11th March.

Ok, So Avinash, If you don’t mind me asking, can I know what are your pursuing? Okay, so
do you have somewhat knowledge about computers. Great. So again if you don’t mind can I
know, what are you planning to do after B.A English. Okay. You would be going for business
after post graduation

So can I understand that you are planning to take the relevel test.

Now, here is why I would say that a Technical field/ or a Technical knowledge is going to
meet your aspiration soon. You see a Full Stack developer has the ability to create and
optimise applications, websites, manage huge data and everything. As a part of your
business, such platforms would play a major role in your Business growth. You would be
paying/hiring someone for the same. The Minimum packages start at say 8-40 LPA if you
are a Full-End Developer or a Back end developer. And if you are a Full-stack developer it
might start lowest at 10 LPA and can go as high as 50 Lpa. What would a free-lancer charge
you? Some lakhs right?

What if you are the CTO of your own company along with being the CEO. What if you are
the one creating a whole set-up of your business on your own without investing your hard
earned money on someone else.
I understand you have no background of the same. But here is what is more interesting that
all you require is to be 18+ and knowing the fundamentals of DSA and have knowledge on
Front-End, Back End or Full stack Development. There is no degree needed in this sector. I
hope you are aware of these terms.

So what we at Relevel are offering you in the course is Live classes support by Top
Educators of the industry. And by the Top -educators I do not mean that they are educators
at colleges. These are professionals from the top-notch companies who have done
tremendously well in their organisations and are at positions of Senior Technical
Managers/Leaders or are even CTOs of the organisations who give you a much clearer view
of the industry requirements. Plus a 1:1 mentorship. Naming a few: Full Stack: Sanket Singh
(Software Engineer at Google), Sanjeet Boora (Software Development Engineer at
Microsoft).

Front End: Sumit Jha (Software Engineer at Adobe) and Saurabh Singh (Software developer
at SAP)

Back End: Vishwa Mohan (Staff Software Engineer at Linked In) Sanjeet Boora (Software
Development Engineer at Microsoft)

So during the course we are constantly aiming at keeping 3 most important pillars in mind,
i.e the Pedagogy (unlike the college courses, we are not giving you theories). So you would
agree that we at college were just learning everything but gaining specialisation at nothing.

You will Learn by doing. You would be working on Projects like building a e-commerce
website, a sales CRM app and a movie booking application). Not only this during the course
we would be in a habit formation as we would be having Bi-weekly Proctored tests of 1000
each plus a Term-end test at end of each module which would be an exact replica of the
Relevel test.

Not only this there are evaluations of these tests and you are marked on specific bands,
where in we provide you mentorship on areas of improvement, extra support in terms of
study materials plus, you have 4 doubt solving sessions with in a week, a dedicated Student
Success Manager and Teaching Assistance who would take care of your doubts and get
these resolved by the SMEs. You have access of all these videos throughout your course.

Also for making the sessions more interactive and giving you more idea of the industry we
arrange Guest Lectures twice every module. Plus you have a community on Slack where in
you can connect with the batch members.

SO you know the components of the test right? It would have an Aptitude, DSA, App
Creation, App Optimisation and an Interview. So you are undergoing this test at least 6 times
before you are giving the final relevel test and then you have your final Placement interviews
with the organisation, that we arrange for you, once you score 700+ in the Relevel test. We
would be creating your profile and arranging Interviews with 5 unique organisations. You
have the opportunity to reject at least 2 unique interview opportunities and reject at least
1offer. Which means we are taking your preferences when we set up an interview for you.

Now I want to know from you, that you, who are doing so well in your job, and after such
consistent supports and assistance, would you not be able to crack the interview through
your Dream- company.

So now coming to the Course fee, we are offering this course at 75000/. You must have
seen it on the website. So what I can do for you is if you are opting for us today I can give
you a straight discount of 10%.

OS can I know if You have a Debit Card/Credit Card.

Debit Card: Okay, which bank is it? (if HDFC, Kotak, ICICI or Axis). That’s great , you can
straight away apply for EMI options for 12 months.

OR

Credit Card : That’s great , you can straight away apply for EMI options for 12 months.

OR

Loan Partners:

1. Finance Peers: 0% Interest, 3,6,9,12 months tenure. KYC: Pan, Aadhar, 3 Months Bank
statement and a Live Selfie. We will do this for you. No extra or hidden charges. 1 st EMI
upfront at the time of enrolment. That means you are starting your course bt just paying 5K
upfront

2. Propelld: 0% Interest, 3,6,9,12 months tenure. KYC: Pan, Aadhar, 3 Months Bank
statement and a Live Selfie. We will do this for you. No extra or hidden charges. 1 st EMI
upfront at the time of enrolment. That means you are starting your course bt just paying 5K
upfront

3. Bajaj Finance: 10,12,15 months tenure, 0% interest. If you have Pan and Adhar, No KYC
documentation required.

So, Avinash, I would also like to tell you that we have a Referral Program for our learners.
Wherein if using Your referral code your friend joins a Full Stack course, you get a straight
reward of 7500 in your bank account within 30 days of your friend subscribing with us, On
the second referral -11250, 3rd -11250, 4th 15000, 5th- 30,000. You see this way you are
recovering almost the entire course fee that you invested right?

But it is only when you subscribe for the course and so does your friend.. Isn’t it worth a little
bit of your investment. And most importantly, you are doing it to rocket launch your Career.