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Singer potbelly is an American manufacturer of consumer sewing machines , first
established as I. M. Singer & Co. in 1851 by Isaac M. vocalist with New York lawyer Edward
C. Charles Joseph Clark .Best known for its sewing machines , it was renamed vocalizer
Manufacturing party in 1865 , then the Singer fellowship in 1963 .It is based in La Vergne ,
Volunteer State , near Nashville .Its first base large mill for stack production was built in
1863 in Elizabeth II , New jersey .== History == Singer 's original design was the first
pragmatic stitchery auto for general domesticated use .It incorporated the basic eye-pointed
phonograph needle and lock stitch , developed by Elias Howe , who won a patent-
infringement suit against vocaliser in 1854 .Singer obtained patent no .8294 in August 1851
for an ameliorate stitching machine that included a circular provender steering wheel ,
thread controller , and power transmitted by gear wheels and shafting .Isaac Bashevis
Singer consolidated enough patent of invention in the field to enable him to engage in mass
production , and by 1860 his company was the largest producer of sewing auto in the
world .In 1885 Singer produced its first `` vibrating shuttle '' sewing machine , an
melioration over contemporary transverse shuttle conception ( catch bobbin drivers ) .The
Singer ship's company began to market its machines internationally in 1855 and won first
prize at the French capital World 's Fair that class .The company demonstrated the first off
practicable galvanizing sewing auto in 1910 .Singer was also a marketing innovator and a
pioneer in promoting the exercise of installment payment architectural plan .=== Early sales
figures === By 1876 , Singer was claiming cumulative sales of two million sewing simple
machine and had put the two millionth machine on show in Philadelphia .=== Singer in
Scotland === In 1867 , the vocalist caller decided that the need for their sewing machines in
the United Kingdom was sufficiently high gear to give a local anaesthetic manufactory in
Glasgow on John Street .The Vice President of the United States of Singer , George Nellie
Ross McKenzie selected Glasgow because of its branding iron making industries , cheap
labour , and shipping capabilities .Demand for sewing machines outstripped output at the
new plant and by 1873 , a new great factory was completed on James Street , Bridgeton .By
that period , Singer employed over 2,000 hoi polloi in Scotland , but they still could not farm
enough machines .In 1882 , McKenzie , by then President-elect of the Singer Manufacturing
Company , undertook the solid ground breaking ceremony on 46 acres ( 19 HA ) of
plowland at Kilbowie , Clydebank .Originally , two main buildings were constructed , each
800-foot ( 240 mebibyte ) long , 50-foot ( 15 m ) across-the-board and three level high-
pitched .These were connected by three annexe .Built above the midway wing was a 200-
foot ( 61 one thousand ) tall clock tower with the `` Singer '' name clearly displayed for all to
see for miles around .A sum of 2.75 sea mile ( 4.43 km ) of railway line of merchandise were
laid throughout the factory to connect the different department such as the boiler room ,
foundry , merchant vessels and the dividing line to main railway stations .Sir Robert
McAlpine was the building contractor and the factory was designed to be fire trial
impression with water sprinklers , making it the most modern factory in Common Market at
that metre .With nearly a million square understructure of quad and almost 7,000
employees , it was possible to produce on average 13,000 machines a workweek , making it
the largest sewing machine manufactory in the humanity .The Clydebank factory was so
productive that in 1905 , the United States of America Singer party set up and registered the
Singer manufacture party limited company in the United realm .need continued to exceed
production , so each building was extended upwards to 6 storeys richly .A railway system
station with the company name was established in 1907 with connections to adjoining
townsfolk and central Glasgow to assist in transporting the workforce to the
adroitness .Increased productivity came from 'scientific management ' techniques which
increased workloads whilst keeping salary command overhead low , and in 1911 , a batch
walk out of 10,000 workers , the 'Singer tap ' , took place in support of twelve women
polishers , who had seen three stave dismissed , but the workload remained the like with no
additional pay .It was substantial in its acknowledgment of the rights of cleaning woman
doer and 'collective bargaining ' and predated the labour movement known as 'Red
Clydeside ' .A centenary moving-picture show was made by the BBC about the distaff doer
who stood up to the American management .In the first base Earth war , sewing machine
production gave way to munitions .The Singer Clydebank manufactory received over 5000
authorities contract , and made 303 million gun casing , shell components , priming , and
aeroplane contribution , as well as grenades , rifle parts , and 361,000 horseshoes .Its labour
military group of 14,000 was about 70 % female person at war 's end .From its hatchway in
1884 until 1943 , the Kilbowie manufactory produced approximately 36,000,000 sewing
machines .Singer was the world leader and sold more machines than all the other God
Almighty added together .In 1913 , the factory shipped 1.3 million machines .The late 1950s
and 1960s saw a period of significant change at the Clydebank manufactory .In 1958 ,
vocalist reduced output at their main American plant life and transferred 40 % of this
production to the Clydebank factory in a bid to reduce price .between 1961 and 1964 , the
Clydebank factory underwent a £4 million modernization political platform which saw the
Clydebank factory cease the production of plaster bandage iron machines and focus on the
product of aluminium machine for western mart .As section of this modernization
programme , the famous Singer Clock was demolished in 1963 .At the peak of its
productiveness in the mid-1960s , Singer employed over 16,000 workers but by the
remnant of that decade , compulsory redundancies were taking place and 10 days later the
men was down to 5,000 .Financial problems and want of orders forced the human race 's
orotund sewing simple machine manufactory to close in June 1980 , bringing to an end over
100 years of sewing motorcar yield in Scotland .The complex of buildings was demolished in
1998 .An archive about the manufacturing plant , the strike and the history of its business
organisation in Scotland , is regarded as a greet assemblage of national import by Museums
art gallery Scotland .=== Marketing === The Singer sewing machine was the number 1
coordination compound standardized technology to cost mass marketed .It was not the
showtime sewing machine , and its patent in 1851 led to a unmistakable battle with Elia
Howe , discoverer of the lockstitch machine .This eventually resulted in a patent sharing
accord among the Major firms .Marketing strategies included focusing on the manufacturing
manufacture , gender identity , credit plans , and `` hire purchase . ''Singer 's marketing
emphasized the role of women and their human relationship to the place , evoking paragon
of virtuousness , modesty , and diligence .Though the sewing machine represented
liberation from operose bridge player sewing , it chiefly benefited those sewing for their
menage and themselves .Tradespeople relying on sewing as a livelihood still suffered from
pitiable payoff , which dropped further in answer to the time economy gained by simple
machine sewing .Isaac Merrit Singer offered credit purchases and rent-to-own transcription
, allowing people to engage a machine with the letting payments applied to the eventual
purchase of the machine , and sold globally through the utilization of direct-sales door-to-
door canvasser to demo and trade the political machine .In the late 60s/early 70s , Isaac
Bashevis Singer sponsored rock and bowl concerts to help advertise a diversity of products
including a line of Singer record players .The 1971 concert series was broadcast by WPLJ
New York from the A & gas constant recording studio apartment and included the Apostle of
the Gentiles Butterfield blue angel Band , Seatrain , Procol Harum , Incredible String circle ,
mother earthly concern , and Delaney & Bonnie and Quaker .In 1968 , Singer sponsored ``
Isaac M. Singer Presents ... back breaker '' , commonly referred to as the '68 counter
Special .=== universe War deuce === During humans state of war II , the society suspended
sewing car production to contract on government contracts for weapons
manufacture .Factories in the United DoS supplied the American forces with Norden bomb
tidy sum and M1 Carbine rifle receivers , while factory in Germany provided their armed
forces with weapon system .