A

PROJECT REPORT
ON

Marketing strategies at Jabalpur cement pipe mfg.co

SUBMITTED IN PARTIAL FULFILMENT OF DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

RANI DURGAVATI VISHWAVIDYALAYA, JABALPUR

UNDER THE SUPERVISION OF

PROF. Prof. Amit Joy Pershadi

SUBMITTED BY:

TANISHQ JAIN

MBA III SEMESTER

ENROLLMENT NO. – R220277P190021 ROLL NO-

22133887

SESSION: 2023
 BADERIA GLOBAL INSTITUTE
OF
ENGINEERING AND MANAGEMENT, JABALPUR
BADERIA GLOBAL INSTITUTE
OF
ENGINEERING AND MANAGEMENT

(DEPARTMENT OF MANAGEMENT STUDIES)

CERTIFICATE OF HOD

This is to certify that the project report titled “ RETAIL AND SALES
MANAGEMENT”
Submitted by Tanishq Jain (Student’s Name) of MBA III semester
may be accepted towards partial fulfillment of Masters of Business
Administration with specialization in Marketing
(Finance/HR/Marketing/IT).

Date: Dr. Shailendra Basedia

DEAN-MBA
BGIEM, JABALPUR
 BADERIA GLOBAL INSTITUTE
OF
ENGINEERING AND MANAGEMENT

(DEPARTMENT OF MANAGEMENT STUDIES)

CERTIFICATE OF GUIDE
This is to certify that the project report titled “ RETAIL AND SALES
MANAGEMENT”
Submitted by Tanishq Jain (Roll No 22133887 Enrollment No
R22027P7190021 of MBA III semester) in partial fulfillment of the
requirement of the degree of Masters of Business Administration of
RDVV has worked under my supervision and guidance. The
candidate is regular student of our institution.

This report is up to the standard both in respect of its contents and

literacy presentation for being referred to all examiners.

Date:12/01/2024
Amit Joy Pershadi
BGIEM, JABALPUR
 BADERIA GLOBAL INSTITUTE
OF
ENGINEERING AND MANAGEMENT

(DEPARTMENT OF MANAGEMENT STUDIES)

STUDENT DECLARATION
I TANISHQ JAIN declare that the project report entitled “The study
on RETAIL AND SALES MANAGEMENT submitted in partial fulfillment of
the requirement for the degree of Master of Business Administration
to Rani Durgavati Vishwavidyalaya, Jabalpur.
This is my original work and that no part of this report has been
submitted for the award of any other Degree, Diploma, Fellowship or
other similar titles or prizes and that the work has not been published
in any journals or magazines.

Date: Name – Tanishq Jain

Roll No.- 22133887
Enrollment No.- ……………....
BGIEM, JABALPUR
 ACKNOWLEDGEMENT
I would like to express my deep and sincere gratitude to my supervisor Mr.
Amit joy sir for giving the valuable feedback during the internship. Her
dynamism, vision, sincerity and motivation have deeply inspired me. She taught
me the methodology to carry out the research and to present the report work as
clearly as possible. It was a great privilege and honor to work and study under
her guidance. I want to further acknowledge the Baderia global college and the
faculty members, for an opportunity to research on attaining spirituality through
architecture.
Last but not the least: I am thankful to all, who lent their help during the
internship. I will always cherish their support, guidance and encouragement that
bolster me to achieve my goal. I hope the study will be extremely beneficial for
the forthcoming future project.

Tanishq Jain
22133887
Signature
 INDEX

SL.NO. TITLE PAGE NO.

01 EXECUTIVE SUMMARY
02 OBJECTIVES OF THE STUDY
03 INTRODUCTION OF TOPIC
04 COMPANY PROFILE
05 DATA ANALYSIS & INTERPRETATION
06 FINDINGS
07 SUGGESTIONS
08 CONCLUSIONS
09 BIBLIOGRAHY & WEBLIOGRAPHY
A REPORT ON RETAIL AND SALES MANAGEMENT
ON JABALPUR CEMENT PIPE MANUFACTURING
COMPANY

Jabalpur cement pipe Manufacturing Executive Summary

Industry leader across India working on all over India under Pan
India initiative.

EXECUTIVE SUMMARY
Jabalpur cement pipe is one of the highly reputed company in Jabalpur. And in
near by cities and state. its many offices are there in many cities of Madhya
Pradesh. Its famous for his quality of work in cement articles the company has a
vast experience in in field of cement articles as the company was stablish in
90s . The product of the company includes Rcc Hume pipe, fencing pole, fly ash
bricks, precast boundary walls, paver blocks, kilometer stone and etc.

The main object of doing this project is to find out the retail and sales strategies
of Jabalpur cement pipe mfg.co. my whole work was revolving around the
same. Using different types of sales and marketing strategies to give myself for
the best of the organization. i have noticed that company was not taking the
feedback from the customer as the company offers the product as that the
product can be used till 50 years. So i introduced to take feedback so that we
can improve the quality as well as are after service response. The company send
many of his workers to other cities to take order from the contractor. This was
the first step I have taken as soon I reach there. I thanks the management for
giving me the opportunity to work under this wonder full organization and
giving me vast amount of knowledge and experience which will be very
beneficial for me in my future.
 OBJECTIVE OF THE STUDY

More specifically, this study entails the following aspects:

 To focus and discuss the Sales and Marketing Strategies of JCPM.

 To give an overview of JCPM.

 Business Associations and Networking with Prospects through Online

Platforms and Business Networking and Relationship Building via Key
Marketing Initiatives.

 To focus on the various services, work environment and facilities provided

by JCPM.

 To focus on the importance, benefits, reasons of Marketing Strategies of

JCPM.
 INTRODUCTION
Brands are reflection of the spirit or soul of an organization. It is considered a
very important in the consumer market as it is what interconnects consumers
with the company. A brand can be a name, logo, trademark or symbol. The
purpose of a brand is to distinguish a company’s product from another in order
for loyalty to take position in the consumer mind for that particular brand.

Slow Moving Consumer Goods (SMCG) is not one of the largest and fastest
growing sector in the economy of india. SLOW Moving Consumer Goods are
defined as high involvement products which are generally not used everyday
goods. Products like big machines, furniture etc. fall under this category.

In recent years, the SMCG industry is happening to experience a rather difficult

market condition. In some cases, former popular brands have either been gone
out of business or surviving as the middle entity among the market leaders and
low cost competitors, partly because it is very difficult to track consumer’s
brand preference. Sometimes after deciding on one brand, consumer may
change their decision at the time of actual purchase. This is where brand trust
and brand loyalty come to play.

To build consumer loyalty, a company must focus on building and maintaining

trust in the consumer brand relationship. Unlike interpersonal trust that is built
on person to person relationship, brand trust is different as brand is a symbol
and is unable to respond to the consumer. This study focuses on examining how
some factors like brand reputation, company reputation, brand predictability etc,
is affecting the development if trust in brand of consumer goods in SMCG
industry.
 Company profile

Jabalpur Cement Pipe Manufacturing Company is India's largest provider of

precast concrete solutions for the infrastructure industry. With an experience of
three
decade, they continue to function of values- quality, reliability and efficiency

The company Jabalpur Cement Pipe Manufacturing Co.

was established in 1969.and is one of the largest and highly reputed industry in
Jabalpur. they are manufacturing of industrial products.

Cement A building material cement made by grinding calcined limestone and

clay to a fine powder, which can be mixed with water and poured to set as a
solid mass or used as an ingredient in making mortar or concrete. From our
wide range of construction products, we are betrothed in offering our clients
high grade UltraTech Cement . It is extensively used for reinforcing concrete
pipes and aggressive waters in the ground water sulphate bearing soils and is
highly demanded.

The company is a trend-setter in the industry, engaged as manufacturer and

supplier of a range of Industrial Products. According to the requirements of the
clients, the offered rubber products are made available in varied sizes,
thicknesses and other specifications.

They are the Leading Manufacturer of RCC Hume Pipe, RCC Poles, RCC
Hume Pipes (ISI Marked) and RCC Half Round Pipes from Jabalpur.

Owing to years of industry-experience and knowledge, they have been able to

offer an extensive array of Pipes in UP, MP, And Maharashtra. Moreover, these
pipes are manufactured using high grade raw material and leading edge
technology in accordance with the international quality standards. These pipes
are tested by our quality controllers. Client can avail these pipes from them at
market leading price.

ISO & ISI CERTIFIED

Since 1975, Jabalpur Cement Pipe Manufacturing Company has maintained an

approach to constant improvement, and an ongoing commitment to quality. To
stay up to date with the toughest standards. Simply put, JCP will produce and
supply products that will exceed your expectations for quality and service every
time. It's that commitment to excellence that has kept JCP strong for the last 45
years, and it will carry it into the future.

Product offered from the company.

RCC- HUME PIPE:

RCC Hume Pipe: - Reinforced concrete cement (RCC) Spun / Hume Pipes are
generally used for water drainage, sewerage, culverts and irrigation. Hume Pipe
is also known as Spun Pipe as it is manufactured while spinning the cage at the
time of pouring concrete. There are three class of pipe that is NP2,NP3,NP4.
Size: 150mm dia to 2000mm dia.

Concrete Pipe is the strongest pipe available. Which Provides

Conduct and structure when it arrives at the Job Site.
 FENCING POLE:

Well-suited for commercial buildings and agricultural lands to confine the areas.
And are generally used to cover the land so that no outsider and animals can
breach into your land. Fencing poles are concrete cement poles that are used to
build up a fence or perimeter to avoid trespassing.

FLY ASH BRICKS:

Fly ash brick is a building material, specifically masonry units, containing class
C or class F fly ash and water. Compressed at 28 MPa and cured for 24 hours in
a 66 °C steam bath, then toughened with an air entrainment agent, the bricks can
last for more than 100 freeze-thaw cycles.
PRECAST BOUNDRY WALLS:

Precast concrete simply means concrete cast into a reusable mold or “form,”
which is then cured in a controlled environment, transported to the install-site
and lifted into place. Our precast wall panels make a beautiful addition to any
plan.

PAVER BLOCKS:

Paver blocks are more environment-friendly as compared to the solid plain

surface. Solid surface causes water and chemical runoff that may pollute natural
water sources. Block paving will also prevent rainwater from gathering or
flooding, allowing you to create better drainage system on your patio or
driveway.
KILOMETER STONE:

That indicates the distance from the point you see the stone to the place which is
written on stone. The stone is made up of concrete and it is highly durable.

Mission, vision, values of company.

Mission:

Jabalpur cement pipe mfg.co (JCPM) looks forward to enhance its capability in
a competitive and globalizing environment delivering superior and sustainable
value. It shall be a professionally manage consumer delight and enhancing value
of its own. JCPM is determined to be an innovation entrepreneurial and
empowered team constantly creating value and attaining international
benchmarks which fosters a culture of caring, daring, trust and continuous
learning while meeting expectation of employees, and society at large.

Vision:

 Provide healthy environment to their workers,

 Building mutual and strong relationship with their partners,
 Satisfy people's wishes and wants and
 Become a highly successful, learning and rapidly changing
organisation.

Jabalpur cement pipe mfg.co (JCPM) is passionately creating sustainable

economic value for the country by contributing to the industrial development of
the nation and fundamental requirements of our consumers.

Values of company.

Management: The courage to shape a better future.

Enthusiasm: Committed in heart & mind.
Truthfulness: Be real.
Responsibility: If it is to be, it’s up to me.
Invention: Seek, imagine, create, delight.
Excellence: What we do, we do well.

Industrial Development:
JCPM believes that as a business it has to actively contribute to
The industrial development of the country to create sustainable economic value.
JCPM is constantly trying to embark on projected that would have positive
impact on the fundamental fabric of the
country.

Progress:

JCPM’s origin stern from the belief that every individual has a deep desire to
progress. JCPM put sits effort to make that progress happen for their employees,
consumers, suppliers, society and nation at large.

COMPETITION ANALYSIS:

OSWAL CONCRETE PIPE MFG CO

Pioneers in RCC pipes manufacturing and later entered into various

verticals like CI casting, Fabrication and reparing and manufacturing of
transformer. It is situated in industrial estate ADHARTAL in area of around
1,00,000 sq ft

MAHAKOSHAL PIPE INDUSTRIES

Mahakoshal Pipe Industries situated at Industrial Estate near, New Kanchanpur
Colony, is a producer of Cement based Products that are required to make a
house. Some of the products are RCC Hume Pipes, Interlocking Paver Blocks,
A. C. Pipes, Half Round Pipes, Water Tanks, Ready Made Septic Tanks, Curve
Stones, Chequred Stones, Manhole Cover and Drain Cover, Fencing Poles,
Urinal Chambers, Guard House, Route Indicater Mile Stone, Fly ashBricks,
Hollow Bricks, Well Rings, Tree Guards".
M/S Mahakoshal Pipe Industries was founded by Late Shri B.C. Jain who
started this business in the year 1972.

During my working experience JCPM, I came across a major and

consistent problem of manpower gaps or shortage in every section due to
which there is an excess burden of workload on the remaining Customer
Relation Executives (CRE‘s).This is also increasing the employee turnover as
the worker are leaving the organization at a very high rate. The outcome of
which is leading to lack of customer service because there are lesser
number of staff present on the floor to attend the customers as well lack of
inventory of cement articles.

Problem Area Identification :

Disadvantages
The major areas of concern for JCPM are as follows:
How to increase the customer satisfaction level by assisting each every
customer?
How to effectively manage the daily store operation?
How to make the display of the store attractive and appealing to the
customers?
What strategies should be implemented to fulfill the manpower gaps?
What criteria should be taken to distribute the workload equally among the
salespersons?
What should be done in order to reduce the attrition rate i.e. employee
turnover?
 DESCRIPTION OF THE TASK/ JOB

In the training process the main objective of the task were as follows:

To enhance the customer service by taking care of each and every customer.

To get familiar with the products and the schemes offered by the organization.

To know about the visual merchandising of the store and how to perform it.

How to get the work done from the Customer Relation Executives and keep a
track of their daily records.

How to lower down the employee turnover in the organisation by reducing

their work pressure.

DETAILED ANALYSIS OF THE TASK.

Task 1: Visual Merchandising of the Footwear Department.

VISUAL MERCHANDISING

Visual merchandising is one the most important aspect of retail

operations as the display of the store most important in maximising daily sales.

The activity and profession of developing the firm plans and three-dimensional
displays in order to maximize sales. Both goods and services can be displayed
to highlights their features and benefits. The purpose of such visual
merchandising is to attract, engage, and motivate the customer towards making
a purchase.

Use of visual merchandising: merchandise is the presentation of a firm and

its merchandise in such a manner that will attract the attention of potential
customers.

Definition: Visual merchandise is the presentation of a firm and its merchandise

in such a manner that will attract the attention of potential customers.Visual
merchandising consists of mainly two techniques; interior and exterior
displays, also known as in-firm design and window displays.
 CRITICALITY OF THE TASK:
The most important part of the task was to study consumer behavior in order to
make them satisfied to a great extent. The task included the following major
concerns:

To attend each and every customer properly.

To perform daily report operations.
To manage inventory and minimize the shrinkage.
To display the products according to the planogram and getting it checked by
the Department Manager. In the entire training process each day I tried my level
best to understand the complex buying behaviour of the customers so that I can
help the organization by different ways.

DAILY CHECKLIST WORK:

IS all the work is going properly or not.

What all are the item to be required in the firm make a list and give to manager.
Handel the customers.
Taking the look that the order is been displaced or loaded or not.
After service call for taking review.
Checking the dm’s, expense book.
Checking ledger .
Taking the look on the quality of work .
Sometimes going outside for bringing new customer.
 Learning outcomes

COMPREHENSION OF THE TASK

Being a learner my task was not easy at all. I had a responsibility to help
the firm to increase inventory volume and also I had to help them in
some technical issues. During the training tenure, I skilled myself as part
of retail management team who can support team and organization to
increase the sales.

PROBLEMS FACED DURING ACCOMPLISHMENT OF THE TASK

JCPM does not have proper inventory management, due to which many times
stock are not placed in adequate numbers.

employees are not regular they take many holidays.

.JCPM does not have its own cafeteria for employees working there.

JCPM does not have good maintenance cycle as result one or the other
machine is out of service .
 METHODS ADOPTED TO SOLVE THE PROBLEMS

I started training with a plan and structured the design of my training. I

started training with help of secondary data as initially I visited company
website and also went through journals to get knowledge about the complete
product range. Afterwards I started interacting with the customers at firm v
and interacted to different customer. I attended some customers and helped in
product selection. I also tried to get information about their inventory volume.

MONITORING OF PERFORMANCE ON DAILY BASIS

I prepared a MS excel sheet for my daily updates. I started task with a plan and
at end of daily basis I tried to mark did i completed the task or something left.
Such planned study helped me a lot as days were allotted according to task.
Every day I started with ―do‘s & don‘ts‖ and at end of the I checked the status
of my report card. Starting days were little puzzled as atmosphere was new
for me but support from company executives and my help of my training
mentor made everything easy for me.

OVERALL LEARNING FROM THE TASK

Product management:

Product management is also an important strategy in JCPM. In the JCPM

each and every product are useful and run able product in the market. Product
would be changed if those are not sold on the market.

Brand management:

Brand management is also important strategy in the way of which brand

should be for sale , because it is gives impact on the customer. Every brand
has its market value and it is also gives impact on the store image.
Sales and sales promotion:

Sales and sales promotion gives a positive result. Showing the higher sales
report makes brand value in customer. And customers are also gives attention on
those types of retailer.

Services marketing:

Providing service for customer also a marketing function which makes

customer satisfaction and attracts the customer for next time coming in the
office.
It helped me to gain knowledge about the following areas:
Customer’s problems and their possible solutions.
Customer’s preference of shopping at JCPM.
Improvement in customer service for fitting of pipe.
Managing staff so that every customer is attended properly be helping &
communication in formal way regularty of employees.
 Assign them per day work so that there focus would on that
work only.
 Improve after service.
 Give the chance to the youth as many employees are old.
 Regular maintenance of machine and parts.
 Taking the regular look on amt of raw material consumed
everyday.
 Give some incentives to workers.
 The attitude of sales force must.
 Take action quickly.

Details of EACH RECOMMENDATION, DISCUSSION OF ITS TECHNICAL

SUITABILITY, ECONOMIC JUSTIFICATION AND FEASIBILITY OF
IMPLEMENTATION.
The recommendations provided by myself are some of the major issues that are
faced by an organisation and it will help the organisation in one way or the other
if they consider the following suggestions given In Retail suggestions and
feedbacks matters a lot as it is totally depended upon the customers through its
outlet sales so the implementation of such practises and can be taken into
consideration by the top level management to improve its overall customer
service and increasing the level of customer satisf and creation is driven by the
internet, which is an interactive medium that allows for the exchange of
currency and value.
 MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

PRODUCT:

JCPM makes cement articles like rcc hume pipe, fly ash bricks, fencing pole
etc.
Product life cycle is more than 50 years.
It is a differentiated product from other as it is iso qualified which is a highly
tested product.

Price:

JCPM offer Rcc hume pipe at a competitive price of 12500 rupees of np3 1200
mm size. Price elasticity of demand, when it comes to purchase decision is less
than 1 as product is prized according to market leader.

Place and distribution network:

JCPM generally has its distribution network throw govt network like Nagar
Nigam , railways , airport, forest department, and Jal Vikas Nigam etc.
Some of private Construction firm are:
L&T
RELIANCE
DILIP BUILDCON LTD. etc
 SWOT ANALYSIS OF JCPM

SWOT analysis of JCPM the brand by its strength, weakness, opportunity and
threats. In JCPM SWOT analysis, the strengths and weaknesses are the internal
factors whereas opportunities and threats are the external factors. SWOT
Analysis is a proven management framework which enables a brand like JCPM
to benchmark its business & performance as compared to the competitors.
JCPM is one of the leading brands in the cement articles sector. The table below
lists the JCPM SWOT (Strengths, Weaknesses, Opportunities, Threats)

JABALPUR CEMENT PIPE MFG CO

PARENT COMPANY -- JCPM

CATEGORY ---- CEMENT ARTICLES

SECTOR --- PIPE SECTOR

ISO ----- WIDE RANGE OF HIGLY TESTED & QUALIFIED PIPE.

STRENGTH
Below are the strengths in the SWOT Analysis of JCPM:-
The product has excellent brand awareness and a high quality image.
Efficient and attractive finishing of articles
Trusted for quality and durability.
Good supply chain ensuring availability of products.
Aptly priced for their customer.
WEAKNESS
 Here are the Weaknesses in the JCPM SWOT Analysis:
 Less advertising is done compared to other industries.
 Regularity of employees is a major concern.
 No regular maintenance of machinery.
 Major supply is in MP only.

OPPORTUNITY
 Following are the opportunities in JCPM SWOT analysis
 Increase its reach in India .
 Expand the cement pipe business to iron pipes as well .
 Increasing the no of offices in cities as well as in states.
 Aggressively advertise and promote the brand.
 Arranging the expert team from outside .
 Giving training to the new ones and then make them as a
permanent employees.

THREATS
 The Threats in the SWOT analysis of JCPM are as
mentioned:
 In future the cement pipe could replaced.
 Now days fly ash bricks can also be produced by plastic .
 Increased competition from other brands and local players.
SUGGESTED SCHEME OF IMPLEMENTATION,
PRECAUTIONS AND MONITORING SYSTEMS

These suggestions can be very well implemented by taking care of the following
measures:
Company policies and procedures
Product specific
Customers likings and preferences
Procurement of stock and inventory guidelines
These can be measured by looking on the daily sales and monthly sales of the
store as well as analysis the change in sales of various products on which the
discounts are provided.

Any information, which have been accumulated before for some other object,
are optional information in the possession of researcher. That information
gathered direct, either by the specialist or by another person, particularly with
the end goal of the examination is known as essential information. The
information gathered for this undertaking has been taken from the secondary
data. sources of secondary uu’data: -

Internet
Magazines
Publications
Newspapers
Broachers
Internet
Brochure
Magazine
 LIMITATIONS OF THE PROJECT

Time limitation.
Training has been done in JABALPUR city only.
Training based on secondary data majorly.

SCOPE FOR FURTHER WORK

Retail sector has lots of scope in its operations because as the needs and
demands of the consumer are changing with time thus there are many
unexplored areas in which the research and non research has to be
conducted as to gain new insights about the consumer. It will help the
organisation to have better understanding of their target market thus
increasing their overall sales and building a brand image in the market.
 RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the

research problem. It may be understood as a science of studying
how research is done scientifically. The scope of research
methodology is wider than that of research methods. When we
talk of research methodology we not only talk of research
methods but also consider the logic behind the methods we use in
the context of our research study and explain why we are using a
particular method or technique.

1. RESEARCH DESIGN

“A research design is the arrangement of conditions for collection

and analysis of data in a manner that aims to combine relevance
to the research purpose with economy in procedure”.

Research design is the conceptual structure within which research

is conducted; it constitutes the blueprint for the collection,
measurement and analysis of data.

The type of research design used in the project was Descriptive

research, because it helps to describe a particular situation
prevailing within a company.

Careful design of the descriptive studies was necessary to ensure

the complete interpretation of the situation and to ensure
minimum bias in the collection of data.
2.SAMPLE DESIGN

Sampling is the selection of some part of an aggregate or totality on the basis of

which a judgment about the aggregate or totality is made. Simple random
sampling method was used in this project. Since population was not of a
homogenous group, Stratified technique was applied so as to obtain a
representative sample. The employees were stratified into a number of
subpopulation or strata and sample items (employees) were selected from each
stratum on the basis of simple random sampling.

2.1 SIZE OF THE SAMPLE

For a research study to be perfect the sample size selected should be optimal
i.e. it should neither be excessively large nor too small. Here the sample size
was bounded to 50.

2.2RESEARCH AREA : JCPM, jabalpur

2.3 DATA COLLECTION METHOD

Both the Primary and Secondary data collection method were used in the
project. First time collected data are referred to as primary data. In this research
the primary data was collected by means of a Structured Questionnaire.
The questionnaire consisted of a number of questions in printed form. It had
both openend closed end questions in it. Data which has already gone through
the process of analysis or were used by someone else earlier is referred to
secondary data. This type of data was collected from the books, journals,
company records etc.
2.4TOOLS USED FOR ANALYSIS  Percentage analysis.  Graph Percentage
analysis: One of the simplest methods of analysis is the percentage method. It is
one of the traditional statistical tools. Through the use of percentage, the data
are reduced in the standard form with the base equal to 100, which facilitates
comparison.
DATA ANALYSIS AND INTERPRETATION
 QUESTIONS
1. Do you have any info about Rcc Hume pipes or Rcc
Balram septic tank.

Options No.of Percentage

respondents

Yes 35 70
No 10 20
Maybe 5 10

Interpretation

According to the analysis 69.4% people have info about Rcc

Hume pipe 19.4 % people don’t have any info regarding what is
Rcc Hume pipe 11% people says that they may have any info
about Rcc Hume pipe.
2.Have you ever availed any services from balram septic tank or
from Jabalpur cement pipe Mfg.co.

Options No.of percentage

respondents
Yes I have 21 42%
No,but I 15 30%
know
someone who
have
Maybe 14 28%
total 50 100%

Interpretation:
According to the analysis, 42% respondents have availed the services from
Jabalpur cement pipe manufacturing company. and 30%. People know
someone who have availed the services. and rest 28%. People doesn’t know
that whether they have availed the services or not from BST.
3: Has your house have been fitted with a RCC septic tank. If
yes then from which company.
Options No.of respondents Percentage

JCPM 23 46%
Mahakaushal 5 10%
Oswal 1 1%
Don’t know 21 38%
total 50 100%

JCPM
Mahakaushal
Oswal
Don’t know

Interpretation:

According to the analysis 47.2% Houses in Jabalpur have availed

the services of JCPM (aka) Balram septic tank and 41.7% don’t
know that from which company they have availed the services.
and rest 11.1% percent people have availed the service from
other companies.
4: If you have used the services of Jabalpur Cement Pipe
MFG.CO a.k.a. Balram Septic Tank then what's your opinion.

Options No.of respondent Percentage

Highly satisfied 20 40%
Moderate-satisfied 7 14%
neither 8 16%
Moderate dissatisfy 1 2%
Highly 1 2%
dissatisfy
Don’t know 13 26%
Total 100 100%

Interpretation:

According to the analysis 27.8% people in Jabalpur have availed

the services of JCPM (aka) Balram septic tank and was highly
satisfied and 44.4% people don’t know 13.9% people were
neither satisfied nor dissatisfied and 11.1 percent people were
moderately satisfied.
5: Do you think retail audit & research marketing have a great
role in providing services and product .
Options No.of respondants Percentage
Yes 39 78%
No 1 2%
Maybe 6 12%
Don’t have any idea 4 8%

Total 50 100%

Interpretation:

75% people says that retail audit & research marketing have a
great role in providing services and product and 13.9% says
maybe and 8.3% says don’t have any idea.
6: How conveniently JCPM provide the product & services to
its customers.

Options No.of respodants Percentage

Very quick(hrs) 12 24%
Quick(a day) 12 24%
Average(2-3days) 4 8%
Depends on situations& 5 10%
preferences
Very late 2 4%
Don’t know 15 30%
Total 50 100%

Interpretation
According to the analysis, 24% people things that JCPM provides
it services very quickly in hours and 24% people think that JCPM
provided services in a Day and 8% people things it takes average
2 to 3 days and 10% people think that it depends upon the
preferences and situations 4% people thinks that JCPM service is
very late and 30% people says don’t know.
7: JCPM CO. follows half advance payment procedure before service and another half
after the service has been provided. What's your opinion regarding the payment policy.
Options No.of respondants Percentage
Highly satisfied 25 50%
Full payment in advance 7 14%
Full payment after completion 10 20%
Give 2-3 days credit to clients 8 16%
Total 50 100%

Interpretation:

According to the analysis, 50% people are highly satisfied by the JCPM
payment policies and 14% people says that the full payment in advance
policy is good and 20% people says that the payment should be taken after
the complete mission of the services and 16% people says that that the
JCPM should give the credit to the client of 2 to 3 days.
8: How was the Quality of our product & services .

Options No.of respondents Percentage

Excellent 18 36%
Good 15 30%
Fair 2 4%
Poor 1 2%
Don’t know 14 28%
Total 50 100%

Interpretation

According to the analysis, 36% people think that quality of the product and
services provided by JCPM is excellent and 30% people think that the quality is
good 4% people things that the quality is fair and 2% people things that the
quality is poor and the rest 28% people says that that they don’t know what kind
of quality and services are provided by the JCPM.

SUGGESTIONS
  Be helping & communication in formal way regularty of
employees.
 Assign them per day work so that there focus would on that
work only.
 Improve after service.
 Give the chance to the youth as many employees are old.
 Regular maintenance of machine and parts.
 Taking the regular look on amt of raw material consumed
everyday.
 Give some incentives to workers.
 The attitude of sales force must.
 action.

findings

•To know about Customer demographics (age, gender,

ethnicity, income status, etc.)

• Opinions about products purchased or service received.

• Overall satisfaction with a location, product or service.

• Recognition of the brand and its marketing effort.

.

CONCLUSION
The past 4-5 years have seen increasing activity in retailing. And,
various business houses have already planned for few investments in
the coming 2-3 years. And though the retailers will have to face
increasingly demanding customers, and intensely competitive rivals,
more investments will keep flow in. And the share of organized sector
will grow rapidly. Retailing in India is surely poised for a take off and will
provide many opportunities both to existing players as well as new
entrants...The country is witnessing a period of boom in retail trade,
mainly on account of a gradual increase in the disposable incomes of the
middle and upper-middle class- households. More and more corporate
houses including large real estate companies are coming into the retail
business, directly or indirectly.

In my training program I learned what are the various customer demands

and needs so that they can be satisfied in the best- possible ways. This
internship helped me to get practical experience of the retail sector and
increase my knowledge. It also helped me to deal with various problems
faced by the organisation as well as an employee. I went through difficult
challenges of retail operations to check whether I am right fit for the
sector.
 Bibliography

 Marketing management by Philip Kotler (2017)

 Marketing strategies by Edward mcquarri
 Customer Insight Strategies by Dr Christine Bailey
 Buyer person by Adeele Revella
 The Anatomy of sell by Emanuel Rosen(2016)
 Marketing Fundamentals by Santino spencer(2019)

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