TR19 Mustard Value Chain Analysis 22feb 17
TR19 Mustard Value Chain Analysis 22feb 17
Technical Report 19
February 2017
Technical Report 19
February 2017
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Content
Annexes
Annex 1. Annexures 1
1.1 List of consultancy service providers (Research and Extension) ________________________ 1
1.2 List of Seed Dealers (polder level) _______________________________________________ 1
1.3 List of Fertilizer and pesticide Dealers (polder level)_________________________________ 1
1.4 List of mustard buyers (Farias/Beparies) __________________________________________ 1
1.5 List of mustard Arotders ______________________________________________________ 2
1.1 List of mustard crushing Mills __________________________________________________ 2
Tables
Table 1 ............................................................................................................................................................ 5
Table 2 ............................................................................................................................................................ 6
Table 3 ............................................................................................................................................................ 6
Table 4 ............................................................................................................................................................ 8
Table 5 ............................................................................................................................................................ 9
Table 6 .......................................................................................................................................................... 10
Table 7 .......................................................................................................................................................... 11
Table 8 .......................................................................................................................................................... 12
Table 9 .......................................................................................................................................................... 16
Figures
Figure 1: Mustard Production trend in Bangladesh as of BBS-2015 .............................................................. 1
Figure 2: Information collection from the Farmers ..................................................................................... 2
Figure 3: DAE UAO and TL of BGP, talk with mustard .................................................................................... 3
Figure 4: UAO of Patuakhali Sadar visited the Mustard field ......................................................................... 4
Figure 5: UAO Amtali visited the mustard field in his area ............................................................................ 4
Figure 6: Mustard production scenario in Barisal division ............................................................................. 5
Figure 7: Information collection from output actors ..................................................................................... 7
Figure 8: Nationally processed mustard oil in the market ............................................................................. 1
Figure 9: Fig: Mustard field at Polder 43/2F ................................................................................................... 3
Figure 10: Local level mustard crushing Mill at Patuakhali ............................................................................ 4
Figure 11 Mustard seeds sold by Seed dealers .............................................................................................. 7
Figure 12: Supply Chain for Mustard in Patuakhali ........................................................................................ 8
Figure 13: Countrywide monthly prices of mustard seeds and oil cake for 2014 & 2015 ........................... 10
Figure 14 Maturing Mustard Field end of January 2017 .............................................................................. 17
Figure 15: Mustard crop condition 1 February 2017 ................................................................................... 19
List of Abbreviations
1. Introduction
Blue Gold Program (BGP) conducted Cropping System Market Oriented Farmer Field Schools (MFS) with
polder dwellers to promote the concept of “Agriculture as a Business” and with a view to increase
earning opportunities at household level. One of the major objectives of the Cropping System MFS is
increasing cropping productivity and profitability in the polder area in the extension of water resource
management efforts. To allow the farmers to experience potential improvements, BGP through its MFS
activities in close cooperation with DAE, promoted BRRI developed short duration rice varieties of T-
Aman rice on relatively high land where drainage of water is assured. Such land serves as a proxy to
good water resource management. We acknowledge this generally leads to a productivity improvement
but not really a profitability improvement of rice production. The objective though of the adoption of
short duration T-Aman rice, is to create the opportunity to cultivate more intensively and profitably
thereafter during the Robi season. In the Patuakhali area there is an opportunity to include short
duration Mustard before Mung bean on the same piece of land. While it is a widespread cropping
system idea, it is not practiced in the area. The question is why? For this purpose, we undertook the
Value Chain Analysis on Mustard.
700
600
500
400
300
200
100
0
2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15
Mustard (Brassica campestris) belongs to the family Brassicaceae. Bangladeshi farmers cultivate several
types of oilseed crops and the seeds are a popular and major source of edible oil in Bangladesh as well
as the Patuakhali region. During the last decade its production is expanding in terms of area and
production but the yield varies enormously between species and across locations. Mustard is generally
produced as short duration rabi crop before Boro rice cultivation. As a Government priority cropping
system (Cereal Oilseeds Pulses) DAE is trying to expand mustard in the Southern part of
Bangladesh.
Presently 77.51% of land under oilseeds in Bangladesh is covered by mustard (Yearbook of Agricultural
Statistics-2015, BBS). Oilseeds crop cultivation is although not widespread in Bangladesh, only 2.75% of
total agricultural land is under oilseeds cultivation (Yearbook of Agricultural Statistics-2015, BBS). The
total area cultivated under mustard in Bangladesh is 8,02,882 acre, with a production of 35,952 MT and
an average yield of 447Kg/acre (Statistical Yearbook, BBS-2015).
The same survey discloses that in Patuakhali, the mustard cultivated area is only 117 acre, with a
production of 27 MT and a yield of 230Kg/acre. So, as per Agricultural Statistics-2015 in Patuakhali the
average mustard yield is lower than the national average yield. In fact, the Patuakhali region including
Amtali of Barguna, and particularly the polder areas, are not included by DAE in their mustard crop
zoning on the basis of their actual cropping systems. In the BGP working area mustard only covers
0.001% of land (District Statistics, BBS-2011). Among BGP’s working upazillas (Polders in Bauphal,
Dashmina, Galachipa, Patuakhali Sadar and Amtali upazilla), Galachipa upazilla is the highest mustard
growing upazila in terms of land coverage and production. This area has more loamy soils, has
somewhat better water resource management and cultivates sesame after mustard, or drop the robi
crop completely.
In areas where the Blue Gold program provided support to T-Aman rice farmers and short duration
varieties were produced, DAE and TA staff encouraged 23 farmers to undertake 700 decimal trials with
mustard. Simultaneously a quick assessment was started on the mustard value chain with the aim to
improve the understanding of its present status, prospects and constraints, the market linkages for
both input and outputs, along with available service actors, mechanization and labour and issues in the
business enabling environment (BEE). Along with the positive results of the short duration rice in the
Cropping System MFS, there appeared a sufficient basis to proceed with the demonstrations ahead of a
more detailed value chain analysis.
As indicated, discussions with DAE UAOs led to the initiative to set up block demonstrations. Their
continued involvement has proven to be very valuable. To prepare this Value Chain Analysis report,
information was collected from both secondary and primary sources. Information from secondary
sources was used to identify key informants on the value chain including relevant researchers, key
research organizations, as well as private and public actors. Information collection from meetings and
field visits helped us to structure key informant interviews (KIIs) and focus group discussions (FGDs) and
to validate the information from secondary sources.
Preparation The consideration of mustard in the local cropping system is not new. It arose from field
contacts between DAE staff and TA. DAE included mustard in their programs. DAE Upazilla Agricultural
Officers in the area supported the process throughout.
Key Informant Interviews (KIIs) with relevant stakeholders like mustard processors (crushing millers),
arotders, beparies (big buyer), farias (small buyers), advance farmers, extension service providers (DAE
officials), researchers (BARI-OFRD) who are involve with mustard production, improvement, extension,
processing, and trading. Through these KIIs, information was collected about problems and constraints
in the mustard Value Chain and how to address these issues as part of Value Chain Analysis.
Focus Group Discussions (FGDs) Jointly with DAE staff, a series of FGDs were conducted with local
farmers of Polders 43/2B, 43/2F & 43/2D using a guideline. Through the FGDs, information was collected
about cultivation practices, problems and constraints, prospects and marketing issues in the mustard
Value Chain and how to address these issues.
Figure 4: UAO of Patuakhali Sadar visited the Figure 5: UAO Amtali visited the mustard field in
Mustard field his area
As mustard is not a very non-conventional crop in the Patuakhali region, there is no specifically
developed or functional market for inputs, outputs and other required services. But by prior demand
arrangements the seed sellers of Patuakhali were able to ensure the required quantity and variety of
mustard seeds.
Core Function and Actors: Input sellers, Producers, traders (Faria/Bepari), Processors, and
wholesalers/retailers are defined as core actors directly involved with mustard input and output market.
Supporting Function and Actors: Micro Finance Institutions (MFIs), Transport agencies, line agencies
and research institutes, such as Department of Agricultural Extension (DAE), BADC, Oilseeds Research
Centre of BARI (ORC-BARI), On-Farm Research Division of BARI (OFRD-BARI), Department of Agriculture
Marketing (DAM), public and private companies (seed, fertilizer, pesticide) etc. these actors are involved
indirectly to provide support for stimulating market change to leverage a response within a specific
market system.
Enabling Environment: Ministry of Agriculture (MoA), DAE, Seed Certification Agency (SCA), Food
Department, Union Parishad (UP), and Market Committee, etc. formulates, regulates and implement the
different government policies, rules and regulations, issue trade license, undertake registration, quality
control etc. all elements which create the enabling business environment.
Retailers
Extension and Research
Market)
Distributers/Dealers
Transport Agencies
100%
Processing
Local Level
Regional/National Level
Crushing mill Tillage and Irrigation
Processor
100% Service Providers
100%
(Large Traders)
Grain/Seeds
Traders
90 100%
%
Faria/Chatia Union level
(Small Traders)
Traders
10% Enabling Function Actors
Production
30%
Agrochemical Dealers
Seed Dealers
(Fertilizers & Pesticides
Also mustard oilcake is a highly demanded by-product and equally its local, regional and national demand is
unmet. Again, India is a large supplier of mustard oilcake.
National Market
The large mustard traders in the
national market are mostly
found in Pabna, Sirajganj,
Tangail, Dhaka, Narsindi and
Chittagang etc. From these large
traders the oil moves into the
distribution channels (regional
traders, districts traders, small
traders, and grocery shops) to oil
end-consumers. Sometimes the
end-consumers are also reached
by the local oil processors.
Square, Ruchi, Teer, Suresh, Al
Modina Oil Mills, Paul, Tanveer
Mustard Oil Mill, Amrita, etc. are Figure 8: Nationally processed mustard oil in the market
the big mustard oil marketing
companies in Bangladesh. The demand for mustard from these processors is growing every year and new
companies are emerging. The branded bottled mustard oil price is Tk. 240-250/Litre and loose oil (not
bottled, unbranded) is Tk. 140-180/Litre. The product competes to some extent with maize, soya and palm
oil.
Regional Market
The regional market level for mustard oil from Patuakhali is defined by the district and divisional market of
South-western part of Bangladesh. At regional market, the key role players are the large beparies and
arotders which are mainly based in Patuakhali Sadar, Golachipa, and Amtali of Borguna. There are only a
few large arotders collecting mustard seed from paikars/beparies. Sometimes large collectors (beparies or
paikers) sell mustard directly to millers. The large paikars/beparies sell mustard to the arotders/millers at a
profit of Tk.1/kg, in this case the incurred costs like labour, transports, bagging etc. are born by the
arotders/millers. Arotders sell to the big millers in distant districts at a profit/commission of Tk. 1-1.20/Kg
after incurring all costs for loading, bagging etc. and the millers bear transport, unloading and other costs.
local consumers’ market for mustard. The main market places are Amtali badghat, Kalagachhia,
Badurabazar, Amkhola bazar, Hajirhat, Khasherhat, Boga, Chunakhali, Chiknikandi, Botolbunia, and
Khatashia. At household consumer level mustard oil is considered one of the more expensive oils on the
market, still there is an indication that demand is increasing locally. Mustard seeds are used as mash to eat
local cake (Pitha) but are mostly consumed as edible oil after processing/crushing and its by-product-
oilcake-is used as fertilizer, fish feed and as well as cattle feed. In the local market farmers sell oil at Tk.
120/Litre and oilcake at Tk.40-45/kg. Other uses for the oil are (i) as medicine for new born bay body
message, (ii) as hair oil for all, (iii) as body lotion mainly in winter season, (iv) used in potato or any other
mash preparation, (v) in salad preparation etc.
A preliminary focus on the local demand at introduction of a crop in an area, such as Patuakhali, is justified.
Most of the mustard producers of Patuakhali use their produce for family consumption, and only a limited
number of farmers sell any mustard and, if doing so only a small quantity of their production.
Availability of Land
In this region there is no high land for field crop production, moreover tidal flows and long monsoons and
heavy rainfalls reduce the crop cultivation options of the farmers. Moreover, poor drainage systems in the
polders hinder the cropping system and crop diversification. Still in every polder nearly 5-7% of the land is
feasible for mustard cultivation under existing (poor) water management systems. If the water
management systems improve then 10-15% of the land potentially can come under mustard cultivation.
Production Trend
For the last decade, land acreage under mustard cultivation is increasing in Bangladesh. As per District
Statistics, 2011 this is also true in Patuakhali region (BGP working upazilas), namely from 285 acres and
79MT of 2019-10 to 300 acres and 85MT in 2010-11. But this production trend does not match the rising
demand; i.a. by population growth.
The Patuakhali region including Amtali of Barguna, and particularly the polder areas, is not featuring as a
mustard growing zone in DAE’s zoning. Due to water resource conditions related to the long monsoon
mustard simply does not fit in the present cropping systems. In the BGP working area, mustard only covers
0.001% of land (District Statistics, BBS-2011). Among BGP working upazillas (Polders in Bauphal, Dashmina,
Galachipa, Patuakhali Sadar and Amtali upazilla), Galachipa upazilla is the highest mustard growing upazila
in terms of land coverage and production.
The main reason for the increasing trend, is the extension work through demonstrations by the Department
of Agriculture Extension (DAE) and other line agencies including NGOs activities. BARI played an important
role in increasing mustard cultivation by developing short duration mustard varieties.
Productivity of Mustard
Also productivity is increasing across the country but remains lower than expected on the basis of the BARI
recommendations. In Patuakhali region the productivity lags behind the national productivity and it is
particularly poor. (Agricultural Statistics-2015). Reasons include, poor adherence to recommended
47% 16%
42%
14%
Fig: Upazila wise land coverage and Production as per District Statistics, 2011
cultivation practices, poor crop management and particularly quality seed and timely ploughing.
In Patuakhali productivity is 230Kg/acre, whereas national productivity is 447kg/acre. Late seed sowing
(entering short winter), poor management, susceptibility to diseases, insect pests attacks and limited to no
fertilizer use, are the main causes for low productivity. The core problem among these is late sowing due to
late T-Aman harvesting.
Tillage:
While late, farmers ploughed according to tiller availability. Those owning a tiller ploughed 3-4 passes while
those renting a tiller ploughed 2-3 passes. The former is the recommended practice as mustard is a small
size grain.
Crop Management:
Farmers who cultivated mustard as demonstration, applied fertilizers as per DAE supplied rate. They, and
neither the farmers who cultivated on their own initiative, could recall which fertiliser dosage they used. All
the farmers did report that they used TSP (Kala sar) and urea (sada sar) and that they provided one
irrigation. Meanwhile, none of the farmers had taken any weed control measurement (neither manually
weeding or weedicide use).
Post-Harvest Activities:
Post-harvest activity for mustard is rather simple. After threshing, 2-3 days of sun drying is required to have
seeds ready for processing or shelling. Since it is a very small grain, mustard should be dried on the
polythene sheet, blue net, mat or something similar.
According to farmers and local millers the oil content in mustard seed is 25-40% of seed weight varying on
seed quality. The variation is explained by mustard variety, seed quality and crushing technology. The
Manager of a local mill, the Sikder Flour & Oil Mill, reported that the oil content in mustard seed is 32-35%
(13-14 Kg oil per 40 Kg mustard seeds). At the same time mustard oil cake content is 55-65% (22-26Kg oil
cake produced from 40Kg of mustard seeds) of mustard seed weight.
Marketing:
Across the country the main usages of mustard seeds are edible oil, hair oil, body lotion and as medicine. In
the rural areas mustard oil is, besides as edible oil, largely used as insect repellent for new born babies and
for adults against cold related diseases. In addition, it is widely used in the preparation of fried rice and
different types of mash, in Patuakhali, particularly to eat with local cake (pitha). In this region more than
90% of mustard seeds are used for household oil consumption and 10% of seed is sold in the local markets.
Very rarely some oil is traded. Farmers use oil cake as fertilizer in their beetle leaf field, and as fish feed and
cattle feed.
Table 1
Cost and Profitability Calculation in 1ha of Land (Grain basis)
Existing Practices with low Recommended
Head of Expenditure/Income Description
inputs (Tk.) Practices (Tk.)
1 Land preparation Rental Tiller (3 Passes) 2,500 2,500
2. Cost for Input use
a Seed BADC Seed, 2.8Kg 182 182
b Fertilizers
b.1 Urea 810 1,215
b.2 TSP 910 1,457
b.3 Gypsum 00 486
Fertilizers
b.4 MoP 180 300
b.5 Borax 00 120
b.6 Zinc Sulphate 00 100
Sub-Total for Fertilizers in Tk. 1,900 3,558
c Pest Management
c.1 Insect killer (depends on insect attack) 265 265
Insecticides
c.2 - -
c.3 Thiovit - -
Fungicides
c.4 Amister Top -
Sub-Total for Pest Management 265 265
d Irrigation Own/Rental Pump 500 500
2. Total Cost for Input Use in (a + b +c + d) Tk. 2,847 4,505
3. Cost for Labour
3.a Land preparation (@Tk. 300/day) 150 150
3.b Seeds sowing in line (@Tk. 300/day)
3.d Own/Family Labour Irrigation/drain-out 150 150
3.e Crop harvest (@Tk. 300/day) 600 900
3.f Shelling, drying & bagging (Tk.300/day) 300 300
Sub-Total for against Family Labour in Tk. 1,200 1,500
3.g Seeds sowing in line 00 00
3.h Hired Labour Irrigation/drain-out 00 00
3.i Crop harvest 00 00
Sub-Total against Hire Labour in Tk. 00 00
3.Total Cost for Labour use (3a-3l) in Tk. 900 1,200
Total Production Cost (1+2+3) in Tk. 6,547 8,505
4. Revenue Earned from production
Ignoring hired and own or family labour, the ROI are respectively 54% and 95% which is a substantial return.
The returns of mung, ignoring labour (126%), are somewhat higher but particularly labour is a major cost
for mung. It indicates mustard to be of a somewhat higher investment risk with a slightly lower return on
the expenditure put at risk but most probably a higher return on labour. Actual risks are also lower than for
mung and sesame, which have higher climatic risks. For mustard risks are largely limited to pests and a lack
of irrigation water. One must also remember this is an extra crop. Farmer decision making so far was
determined by opting for the higher return on mung or sesame and by the time constraint to fit in mustard
between T-Aman rice and mung or sesame. There are few alternatives, but the mustard-mung combination
could be replaced by a high risk watermelon crop for example.
Table 2
Cost and Profitability Calculation for 40kg (1 mound) mustard seed (Oil basis)
Head of Expenditure Limited input Optimal input Remarks
Production cost of 40kgs mustard seeds 1,296 1,050 Optimal input more produn.
1
less prodn. cost
2 Crushing (Tk. 8/kg) 320 320
3 Transport 50 50 Person + Goods, Up-down
4 Others (like wage cost) 100 100 Lump sum
5 Total oil production cost (Tk.) 1,766 1,520
Revenue Earned
Main product (Oil) 12 L 14L Optimal input better quality
6
By-product (Oil cake) 26Kgs 23Kgs more oil prodn.
Value received from edible oil @ Tk. 1,440 1,680
7
120/L oil
Value received from oil cake (by- 1,170 990
8
product) @ Tk. 45/kg oil cake
9 Total revenue earned (Tk.) 2,610 2,670
10 Packaging cost (Tk.) 50 50 Used water bottle
11 Total Cost Tk. (5+10) 1,606 1,419
Gross margin (Tk.) 884 1,150
Table 3
Value comparison Mustard Seeds versus Own Comparison Oil
Table 3 compares the income from selling the mustard production as seeds to the value of own
consumption of seeds in the form of oil and oilcake (expenditure replacement). Under the above
assumptions the income, or expenditure reduction, generated by own consumption compares well
(4,010/9,275) with the income from selling the produce as seeds (2,843/6,525). If one makes provision for
the financing cost of seed storage in the former the benefits might be almost similar though. The
processor’s income is 8 BDT on 45/kg. This seems substantial but has to cover his investment and
operational costs and still appears acceptable as the value of own consumption is definitely not lower than
the income from the sales of seeds.
On the one hand there is little specific demand. Few farmers have heard of these varieties and their
advantages in terms of yield and short duration characteristics that make these feasible to cultivate
between T-Aman and mung bean. On the other hand and in reply, the seeds are only to a limited degree
distributed by BADC and private companies like Krishibid Group, ACI Seeds Ltd., Siddik Seeds etc. On the
supply side, there is very little or no evidence of any promotional activities for suitable and quality mustard
seeds. Besides, mustard seeds are not always timely available and of the desired variety in the small and
uncertain market in Patuakhali.
Of the total demand, 95% of mustard seed originates from BADC and the rest is sourced from private
companies. When selling BADC seeds, BADC dealers must adhere to a fix price and get only a commission
which results in a lower profit. In case of private company seeds, dealers earn more profit on a higher
selling price. The BADC price of mustard seed is Tk.65/kg whereas it is Tk.115-125/Kg for private company
seed. About 70% of mustard seed is purchased directly from the dealer and only 30% from retailers. This is
somewhat odd but DAE and NGOs are responsible for most of the seed purchases for use in their
demonstrations. New farmers entering the business buy small quantities and other farmers seldom use
their own preserved seeds. The small amount required (1 kg for 40 dec) and low cost involved (1kg = Tk.65)
is not worth the seed preservation trouble. An actors list is attached as Annex-1.1
Urea, TSP and MoP fertilizer is supplied by the government agency (BCIC) supposedly at fixed prices but the
farmers can’t access it at this government declared rate. Farmers have to pay Tk.1-2/Kg more than the
declared price. Gypsum and boron are supplied by private companies. An actors list is attached as Annex-
1.2.
Mustard is susceptible to insects especially aphids which can reduce the yield of mustard as well as the
quality dramatically while IPM practices are ignored. Agro-Chemical input providers are not very
knowledgeable on mustard diseases and tend to give priority to personal gain above farmer result. They
have active marketing and sales forces in district headquarters and at Upazilla level, but their distribution
networks at polder and union level are insignificant.
Table 4
Invest and profit calculation for Farias of Mustard
SL. Head of expenditure Cost (Tk./mound) Remarks
1 Mustard seeds (grains) 1,800.00
2 Toll to hat committee 10.00 Sometimes no toll (as small amount)
3 Jute bag purchase 00.00 Provided by bepari
Bepari/Arotders: Beparies/arotders collect mustard from farias and sometimes directly from producers at
their business place (arot) and bulk substantial quantities at Patuakhali Puran Bazar, Galachipa and Amtali.
After bulking they contact processors/large millers in distant markets and sell as per agreement in Pabna,
Sirajganj, Tangail, Narshindi and Dhaka. In Barisal there is a big mustard processor, but he procures mustard
mainly from Barisal and Bhola district. Processors/large millers crush mustard and market mustard’s
finished products (oil and oil cake). Usually the arotders receive Tk.40-50/mound as profit/commission
excluding all kinds of incurred cost. There are no exclusive businesses/arotder for mustard. They conduct
their mustard business along with other agriculture products. The arotders provide handling labour, storage
facilities and invest money in the trade. They ‘oil’ the system with credit satisfying the cash needs of the
producing farmers. The investment and profit calculation of arotders for mustard is given in the table
below. An actors list is attached as Annex 1.4.
Table 5
Invest and profit calculation for Farias of Mustard
SL Head of expenditure Cost (Tk./mound) Remarks
1 Mustard seeds (grains) 1,880.00
2 Jute bag purchase 32.00
3 Labour 2.00
4 Local transport cost 10.00 Truck fair paid by Processors/buyers
5 Truck load (Labour) 6.00
6 Warehouse rent 00.00 Warehouse fair incurred on main products
Total cost 1,930.00
7 Sale value 1980.00
Gross margin 50.00 Varies Tk. 1 to 1.25/kg
Oil Seed 2015 Oil Seed 2014 Oil Cake 2015 Oil Cake 2014
60
50
40
Price rate TK/Kg
30
20
10
0
Averag
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
e
Oil Seed 2015 42 43 43 45 46 46 47 48 48 50 50 52 47
Oil Seed 2014 47 42 42 43 43 44 45 46 48 48 49 50 46
Oil Cake 2015 29 29 29 29 31 31 31 31 32 32 32 32 31
Oil Cake 2014 29 28 28 28 28 28 30 29 29 29 29 30 29
Monthly price rate of Mustard seed and Oil cake, BBS-2015
Figure 13: Countrywide monthly prices of mustard seeds and oil cake for 2014 & 2015
Local Processors/Crushers: There are sufficient local processing mills in this region that can be categorized
from small to medium mills. Most of these are old and pre-date the expansion of mung bean cultivation in
the area when a lot of sesame was cultivated instead and farmers where still very much self-dependent for
their needs. These mills presently crush mustard along with sesame and sunflower and only provide a
crushing service. None of these are involved with post-crushing processing and distribution or marketing
activities for either oil or oil cake. As a result, they do not impact directly on the mustard seed price.
Local millers do not seem to be interested in such vertical integration of value chain functions. Such
activities would bring along major stock financing costs. The local mill combines business in flour milling,
spice crushing, rice husking and oil seed crushing to maintain a balanced operation over the year. The
rather limited supply of oil seeds does not encourage them to renovate their technologies or invest in more
efficient technologies. As a result, crushing technology at local level is not efficient when compared to the
large scale millers such as Savar, Pabna or Narshindi. Large mills can obtain 40-45% oil content while local
mills only obtain 32-35% oil of unrefined condition.
Table 6 provides a profitability calculation for a local miller. Local mills do not procure mustard or sell oil but
charge a service fee per maund. Only in Galachipa there is an alternative system based on exchange. For
one mound (40Kgs) of mustard the millers return 13-14Kg mustard oil in exchange depending on mustard
quality. A list of local oil mills is attached as Annex 1.5.
Table 6
Cost and Profitability Calculation for 40kg mustard crushing
Head of Expenditure Unit Cost Cost for Remarks
(Tk.) 40Kgs (Tk.)
Salary/Wage (Manager, Driver) 21,000 87.50 Crushing Capacity 8 mound/day
Wholesalers/Retailers
PRAN, ACI, BD-FOODS, SQUARE, Fresh, Suresh, etc. are the leading companies engaged in the sale of
packed mustard oil from small to large bottles as consumer item. They collect mustard seeds mainly from
regional markets and through seed import. They directly take oil from millers located at Pabna, Sirajganj,
Narshindi and Dhaka.
Table 7
Added value and margin analysis along the value chain
Value Chain Actor added value and margin share Analysis - Mustard
Value Chain Actor Cost Revenue Margin Value
total cost Added cost % added cost* price margin** % total margin* value % retail price % processor price
Farmer 1050 1050 94% 1800 750 87% 1800 48% 91%
Faria 1800 20 2% 1880 60 7% 80 2% 4%
Arotdar 1880 50 4% 1980 50 6% 100 3% 5%
Processor 1980 0% 0% 0%
Retailer 0 0% 3780 0% 1800 48%
Total 1120 860 3780
* up to processor level **excludes by-product
Table 7 presents an analysis of the added value generated and margin realised of the main actors in the
mustard value chain. The figures are at best indicative and at the higher end of the value chain some are
difficult to determine. Overall, they give a reasonable idea of the actual situation. The farmer receives
nearly half of the retail price, though this could drop to 40% if the bottled end-product is considered.
Farmers can at best hope to supply to distant market processors so indicators up to that level are
sufficiently of interest. The farmer takes responsibility for most of the costs, and commands only a slightly
lower margin and share of the processor price. Contrary to general belief, the margins by the trading
middlemen are not excessive. It is an indication of the extent of competition in the trading of grains/seeds.
Simultaneously, it gives an idea of what stands to be gained when farmers integrate the functions
performed by these middlemen. On an individual basis farmers will face much higher transaction costs and
at present low volume production levels it will be hard for them to coordinate the bulking and the
transportation to gain from this. Moreover, this is not an issue at present as farmers largely produce for
home consumption. Table-8 presents a similar analysis for the home consumption option of edible oil.
The margin of the processor is substantially higher (11%). They are somewhat of a local monopolist but the
financial advantage to the farmer of oil for home consumption over selling the seeds (see table-3) is an
indication that the processor is reasonably held in check by this alternative market channel and that his
margin is not excessive. Besides, his share of the total cost, of the value and his margin are nearly identical
and are indicative of a well-balanced relation.
Table 8
Cost, Value and Margin Analysis for home consumption end-product
However, few farmers seeking to sell seeds do look for information on current market prices which can help
them decide in which market they should sell. Most of the farmers have access to mobile phones but are
still constrained in accessing sources of information. Community Information Centres (CIC) by Grameen
Phone and Call centres by Bangla Link could be widely accessed by farmers for information on market
prices. Prices are available from several large markets for the main crops and from Dhaka market for
vegetables. The AIS Krishi call centre provides information on production technologies, while DAE and BARI
have extensive internet platforms with information on cultivation practices.
Farmers have no, or do not, access reliable sources of information regarding improved seed varieties and
cultivation practices from competent sources. Due to a lack of institutional support farmers have to rely on
input traders for seeds, fertilizers and pesticide supply and use. The input traders are generally aware of
pesticides’ impact against cost but business objectives prevail. Seed dealers can advise about seed rate and
can share the performance of seeds from his previous farmer-clients. Promotion of recommended varieties
will have to precede this.
Research
Bangladesh Agriculture Research Institute (BARI) has an Oil Seed Research Centre at Ishwardi, Pabna. They
regularly introduce new high yielding mustard seed varieties and recommend improved production
technologies. BARI so far promoted 17 varieties for mustard of which 2-3 varieties are recommended for
southern coastal region. Another institute promoting new mustard seeds is the Bangladesh Institute of
Nuclear Agriculture (BINA). They have introduced 8 varieties for mustard. DAE demonstrates the suitable
varieties.
A similar organisation is Bangladesh Chemical Industries Corporation (BCIC) that is responsible for the
manufacturing and distribution of fertiliser to its selected dealers. Generally, the coastal farmers are
reluctant to use fertilizers, while the actual mustard cultivation season is considered the off-season for
agro-inputs business in the Patuakhali region. That why the dealers refrain from stocking fertilizers. BCIC
provide fertilizers to their limited number of registered/licenced dealers in bulk, but most of them (BCIC
dealers) are not much involved with retailing.
Labour is not a problem for mustard cultivation as at the time of seed sowing no hiring of labour is required
and harvesting time is not a problem as it is a lean demand period for agri-labour. Having said so, mustard
cultivation creates an opportunity for agri-labour during lean labour demand periods.
Irrigation pump services demand attention. In the polders, there are no specific irrigation service providers
for mustard or any other crops. Mustard farmers usually do not apply irrigation (flood), but some farmers
express their interest to practice irrigation. Some farmers possess LLPs generally used for fish ponds. Also
some WMGs have received LLPs in the agricultural mechanisation package from FAO. Farmers usually
prefer to use scarce irrigation water for another crop like Watermelon. This crop is an alternative to the
mustard-mung bean combination, requires frequent irrigations using a different technology (canal), is more
profitable but also riskier.
DAE is supportive in the promotion of high yielding mustard cultivation particularly in the Patuakhali region.
Their upazilla level officials have shown interest and provide technical support to mustard farmers with
respect to good production practices. It will take additional efforts to bring them to the producer groups as
they have a busy schedule and are often engaged in different (non-agricultural) activities.
Transportation
BGP working Polders are connected with upazila and district city Patuakhali by road transportation and
waterways while its connection with the Barguna district head quarter is rather difficult. The roads inside
the polder leading to the main road to Patuakhali are although often narrow, marked by potholes and
mostly unpaved. As a result, transportation is not always easy and efficient, and in other words expensive. It
can be concluded that, farmers have to sell their limited quantities of produce in nearby markets to avoid
transportation hassles and to save time and money. On the other hand, farias and paikers bulk to lower
transaction costs and maintain business relations with large beparies and arots in Patuakhali, Golachipa and
Amtali. Different types of vehicles can be arranged to transport agricultural commodities at varying rental
rates. The transportation cost from Patuakhali arot to Pabna where mills are situated, is Tk.18,000-20,000
for a 10-12 ton truck based on the road condition, traffic, ferry crossings and political situations. From Boga
and Komlagonj river ports, mustard can also be transported by boat to Munshigonj and Dhaka.
Access to Finance
There are bank branches and NGOs offices inside the polders, along with many B-Kash centres. Through all
of these, cash transactions are possible. In addition, government commercial banks like Krishi bank have an
agriculture loan product with low interest. In reality and due to different practical problems, farmers
generally do not feel encouraged to go for a government loan. Sometimes arots provide credit to
beparies/paikers purchasing mustard. When millers/arotder provide credit to paikers to procure mustard in
the local markets in order to assure a certain supply, such funding in the system has an impact on the prices
in local markets with limited supply, to the benefit of the farmers.
As part of government, DAE is providing support by demonstrations to expand the mustard cultivation.
Concerned government agencies (DAE-for extension/practice, BADC-seed/minor irrigation, DAM-market
information/price) might become more effective in encouraging production of mustard if imports are better
tuned to supply-demand conditions. The price fluctuations in the market demotivate the farmers while
these seem due to random imports of edible oil as well as mustard. So, import policies and actions may
need to be re-examined.
Government can play a vital role in encouraging the development of additional new varieties which are
feasible to coastal agro-ecological conditions. Government could support the establishment of a commodity
standard (fair and transparent) for different types of agricultural produce. Finally, Government can take
initiatives to ensure that farmers get timely fertiliser deliveries and fair access to appropriate agricultural
loan products, at the set low interest rates.
Market/Hat Committee
Market committees can support the trading of mustard in their market in various ways. Market committees
can provide security to the distant/big buyers who come from outside with money. Market committees can
also lower or abolish taxes on mustard selling & buying in the market during the initial stages of production
encouragement. Finally, market committees can ensure fair weighing, and can provide protection to the
farmers/buyers from any type of cheating activities.
Summary of findings
In Table-9 a summary is provided for the cultivation of mustard of the findings related to the behavioural
characteristics of farmer actors and market linkages.
Table 9
Findings related to cultivation, farmers and market linkages
Cultivation Farmer actor behaviours Market linkage behaviour characteristics
Land Late due to T-Aman practices Tillage services and sowing labour generally
preparation and Number of tillage passes unclear available in this period.
sowing Line sowing is labour intensive PTOS is not equipped for such small seeds
Seed Little known of recommended varieties and No or limitedly available and/or timely available
their short duration and yield characteristics seed amongst seed traders
Farmers seek information sources on a Few retailers at polder level and private company
rather ad hoc basis retailers more expensive than BADC
Retailers have ICT access but are unaware of
sources of information
Fertiliser Not applied or dosage TSP, Urea and MOP Dealers and retailers refrain from stocking in off-
unclear season production periods
Have to pay more than fixed prices Retailers have ICT access but are unaware of
sources of information
Irrigation Required but depends on fresh water Water resource management to consider fresh
availability water storage in water bodies
Low lift pumps are available
Pollination No apiculture in the area, insufficient other Sufficient natural bees appear to be present
crops to be commercially feasible
Weeding Not undertaken, very difficult in a No other demands in the polder on labour during
broadcasted crop this season
Pest Over dosage of insecticides Limited # of retailers with knowledge of mustard
Management Inadequate knowledge of diseases, diseases and remedial products.
remedial products and IPM Retailers after own advantage only
Harvesting Stacking or heaping and sun drying pose Oil content influenced by harvesting technology
techniques little problems
Better understanding of quality/price relation
required
Post harvesting Use of sheet is required to avoid impurities Available and demonstrated in mung bean
production
Processing Return product lower due to poor crushing Sufficient capacity available but no new
efficiency technology at local millers investments and technology improvements
Horizontal integration, and no interest by
processors in vertical integration (high stock
financing costs)
Marketing Sufficient local demand for oil and oil cake. Several faria and paiker available with fair
Farmers seek market information but have margins
weak buyer network High transportation costs due to poor
infrastructure
5.1 Summary of Key Findings, Constraints faced and Preliminary Intervention Options
Findings Constraints(Problems) Probable Interventions
1 Land preparation and Poor WRM arrangements at catchment Workable institutional arrangement at catchment to be established
seed sowing can’t take Limited area of medium-high land available in polder Habituate small internal water management practices
place at optimal time Cultivate long duration T-Aman rice, and do so late as well Explore and introduce coastal feasible short duration HYV rice varieties
and lead to limited Two steps harvesting system in rice (straw left standing in the Increase awareness on modern rice cultivation practices
production acreage field) Promote cropping system intensity benefits and introduce production planning
2 Farmers (Primary Mustard is not a conventional crop to Patuakhali farmers Explore and introduce feasible short duration HYV mustard varieties
producers) have limited Opportunity of short duration varieties is not recognized by Horizontal learning on mustard cultivation demonstration
knowledge of mustard farmers Draft Mustard FFS curriculum and support DAE FFS
cultivation practices Attention by extension services is limited to demonstrations Provision for incentive to first mover mustard farmers linked to short duration
rice
Networking for information is enhanced and ICT promoted to overcome
access constraints
3 Productivity lags on Lack of knowledge of recommended practices Improve farmer understanding on crop budget/gross margin of mustard
potential (no intensive Inadequate quantities or inappropriate inputs used cultivation
production practices) Insufficient insight in benefits of intensification Gross margin calculations on demonstrations
Sub-optimal use of capital (apparently minimizes financial Introduction on record keeping, risk considerations and farm/ household
risks in crop production cost) decision making
4 Farmers do not use Lack of farmers’ awareness on modern seeds variety Stimulate further demonstrations based on cropping system intensity
appropriate seed variety Insufficient attention of extension services Promote knowledge of short duration varieties and on germination quality
Unavailability in seed supply systems through extension services
Aggregate demand for seed in locality, negotiate and arrange on basis of
increased bargaining power
5 Input suppliers unaware Poor supply chain of required inputs Enhance understanding of input suppliers of mustard cultivation (workshops)
and lacking interest due Farmer demand for inputs off-season and small quantities Aggregate demand for inputs on the basis of local production and sales plan
to low demand and facilitate collective action
Networking between farmers and input suppliers and use of mobile phones is
facilitated
6 Irrigation water scarcity WRM arrangements at catchment level fail Identify areas feasible to store fresh water with improved water resource
during production Present water infrastructure only allows limited amount of management (re-excavation of khals and canals)
season, required to fresh water to be stored Enhance small scale water management activities
boost productivity Insufficient attention to operation of the infra according to Workable institutional arrangement at catchment to be established (proper
production planning and to regular maintenance handling of sluices, inlets)
Organise collective actions on water infrastructure maintenance (removal of
water hyacinth)
7 Opportunities to capture Still very small volumes being produced Build farmers network with market actors
more of total market Inadequate accessing of market information Strengthen farmer’s hand by mobile phone use for market information
value created Satisfied with home consumption of oil and oilcake Integrate faria function when volume is sufficient to justify bulking
Weak farmers network with buyers Seek options to lower transportation costs for bulk
Focus on oil content of quality production
8 Local crushing Equipment of local crushers dates from more than 10 years Development of miller entrepreneurship
Annex 1. Annexures
1.1 List of consultancy service providers (Research and Extension)
Sl. # Name Designation Institute Mobile no.
1 Dr. Md. Shahidul Islam (Badsha) PSO OFRD, Patuakhali 01716145752
2 Dr. Md. Mostafizur Rahman PSO BARI, (farm in-charge, Lebukhali O712752253
Patuakhali)
3 Md. Abdul Mannan UAO Galachipa, Amtali 01716066265
4 Md. Badrul Alom UAO Amtali, Barguna 01718365612
5 Mr. Sanjib Mredha UAO Patuakhali Sadar 01722096969
*** PSO (Principal Scientific Officer), OFRD = On-Farm Research Division of BARI
1. Md. Delowar Hossen Molla Md. Abul Kasem Molla Badura Bazar 01920061317
2. Md. Al amin Hawlader Md. Ruhul Amin Hawlader Badura Bazar 01728395520
3. Md. Zahangir Khan Md. Seraj Khan Mudir Hat
4. Md. Samsul Haque Md. Abul Hasem Mudir Hat
5. Md. Eunus Mian Md. Eusuf Sikder Amkhola Bazar 01740549282
6. Md. Taslim Mredha Abdul Sabhan Mredha Amkhola Bazar
7. Md. Monsef Sikder Md. Kadam Ali Sikder Baw Bazar
8. Md. Nasir Md. Siddikur Rahman Baw Bazar
9. Md. Shahjada Sikder Md. Moslem Uddin Amkhola Bazar 01733134734
10 Nizam Uddin Bishmilla Store Mahishkata Bazar 01745139297
11 Abu Sayed M/S Sayed Traders Mahishkata Bazar 01713964981
12 Kabir Hossain Kabir Store Amtali 01920592183
13 Mosharef Hossain Mredha Enterprise Bandhghat 01713954878
14 Manowar Hawlader Mim Store Patuakhali 01729646351
15 Abu Taleb Mredha Enterprise Khaserhat 01749300249