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Survey
Index
List Of Figures And Tables
Figures
1.1 Business analytics in context (Vidgen 2014)

1.2 Open data available from the London Datastore (LDS) for ‘Crime and
Community Safety’

1.3 The Internet of Things

1.4 Google Glass ( https://www.varifocals.net/google-glass/ )

1.5 A taxonomy of disciplines related to analytics (Mortenson et al. 2015)

1.6 Business analytics function

2.1 Core elements of a business analytics development function

2.2 Steps in the analytics process

2.3 Phases of the CRISP-DM reference model (Chapman et al. 2000, p.13)

2.4 An A/B test

2.5 An A/B test in the UK courts service (Haynes et al. 2012, p. 10, fig. 5)
2.6 Artificial intelligence (AI), machine learning, and deep learning
(reprinted from Chollet 2018, p.4, Copyright (2018) with permission
from Manning Publications)

2.7 Data scientist attributes (Data Science Radar™, Reprinted with

permission from Mango Solutions 2019)

2.8 The DataRobot approach to automated machine learning ( https://

blog.datarobot.com/ai-simplified-what-is-automated-machine-learning )

2.9 Aligning the analytics development function

3.1 From data to wisdom

3.2 Farr’s analysis of mortality data (Farr 1885)

3.3 Farr’s analysis of cholera mortality data (Farr 1852)

3.4 Two movies compared

3.5 Data quality in context

3.6 Data quality in six dimensions

3.7 Normal distribution (mean = 0, sd = 1)

3.8 Exponential distribution

4.1 Anscombe’s quartet

4.2 Scatter plot showing the relationship between television, earnings

and age for a

small sample of the dataset

4.3 Heat map showing the relationship between television, earnings, and
age for the entire dataset

4.4 The top of the SAS VA homepage window

4.5 Data Explorer window

4.6 Data options.

4.7 Automatic chart

4.8 Properties of the automatic chart

4.9 Role tab options

4.10 Bar chart aggregated by the sum of each employee’s age

4.11 Change the aggregation on a bar chart

4.12 Bar chart aggregated by the average age of each employee

4.13 Bar chart of average age across job roles and gender

4.14 How to change properties of a graph so gender is grouped

4.15 Better bar chart of average age across job roles and gender

4.16 Data pane for the dataset country

4.17 Creating a hierarchy for the dataset country

4.18 Creating a custom category for the dataset country

4.19 Creating a new variable for the dataset country

4.20 Viewing the properties of measure data

4.21 Bar chart in SAS VA

4.22 Bar chart with grouping in SAS VA

4.23 Histogram in SAS VA

4.24 Line chart in SAS VA

4.25 Scatter chart in SAS VA

4.26 Bubble charts in SAS VA

4.27 Pie charts

4.28 Bar charts displaying the same information as the pie charts in
Figure 4.6

4.29 Box plot showing outliers

4.30 Tree map

4.31 Heatmap

4.32 Geo map

4.33 Correlation matrix

4.34 Bar chart displaying the proportion of customers who are smokers

4.35 Histogram of the age variable

4.36 Setting a filter

4.37 Creating a new variable, age 2

4.38 Histogram of BMI

4.39 Bar chart visualization showing charges by region and sex

4.40 Bar chart visualization showing average charges by region and

smoker

4.41 Bar chart visualization showing average charges by region, whether

the charge is from a smoker and whether BMI is over or under 30

4.42 Line chart visualization showing average charges by age, whether

the charge was made by a smoker, and whether BMI is over or under 30

4.43 Nested if statements

4.44 BMI and smoker grouped by age

4.45 Bubble chart of BMI and smoker

4.46 Bubble chart grouped by male and female

5.1 Clustering Mario Kart characters

5.2 Example of a dendrogram for hierarchical clustering

5 3 Example of k-means clustering

5.4 Individuality of countries in the dataset (higher scores represent

greater individualism and lower scores represent more collectivist
societies)

5.5 Default clustering of the Hofstede dataset

5.6 Cluster matrix for all six dimensions

5.7 Parallel coordinate plot for three clusters

5.8 Geo map of cultural clusters (based on three cluster groups)

5.9 Geo map cultural clusters (based on ten cluster groups)

6.1 Graph of exam marks – actual versus predicted (mean)

6.2 Scatter plot of hours of revision against exam mark with a fitted
regression line

6.3 Scatter plot of hours of revision against exam mark with a fitted
regression line and error terms

6.4 Creating a simple linear regression model in SAS VA

6.5 Linear regression model results in SAS VA

6.6 Multiple regression visualization produced in SAS VA

6.7 Residuals (scatter plot)

6.8 Residuals (histogram)

6.9 Residual plot – identifying outliers

6.10 Influence plot

6.11 Kitchen quality as a single, categorical predictor of sale price

6.12 Creating an interaction effect

6.13 Setting the variable selection parameter

6.14 House sale price model (variable selection = 0.01)

6.15 House sale price model – variables included

7.1 Online calculator of a natural logarithm for value 3 ( http://www.

1728.org/logrithm.htm )

7.2 Online calculator of a natural anti-logarithm http://www.1728.org/

logrithm.htm )

7.3 The logistic function

7.4 Expressing logit as a probability

7.5 Setting the response variable for logistic regression

7.6 Setting the response event

7.7 Setting properties of the analysis

7.8 SAS VA logistic regression results

7.9 SAS VA logistic regression fit summary

7.10 SAS VA logistic regression assessment – misclassification

7.11 SAS VA logistic regression assessment – lift

7.12 SAS VA logistic regression assessment – ROC

7.13 SAS VA logistic regression assessment – inspection of residuals

7.14 SAS VA logistic regression assessment – residuals

7.15 SAS VA generalized linear model (GLM) applied to logistic

regression

7.16 SAS VA GLM model results

8.1 An illustration of a decision tree

8.2 Creating a SAS VA decision tree with Sex as predictor

8.3 Setting the event level to ‘Survived’

8.4 SAS VA decision tree model with Sex as a single predictor

8.5 SAS VA decision tree model with Sex and Age as predictors

8.6 Entropy graph

8.7 SAS VA decision tree variables and growth strategy

8.8 SAS VA decision tree

8.9 SAS VA decision tree model performance

8.10 SAS VA decision tree model performance – misclassification

8.11 SAS VA decision tree model advanced growth strategy

8.12 SAS VA decision tree model advanced growth strategy

8.13 SAS VA decision tree model custom growth strategy

8.14 Model comparison – selecting the models to be compared

8.15 Model comparison – logistic regression vs. decision tree

8.16 Decision tree with a continuous target

8.17 Decision tree with a continuous target

8.18 Variables used to predict house price (partial)

8.19 Model performance (ROC curve)

9.1 Example of a social network diagram

9.2 Unordered and ordered divergent colour spectrums

9.3 Sample idea illustration – publication process

9.4 Sample idea generation – brainstorming for health analytics ( www.

flickr.com/photos/juhansonin/3093096757 ).

9.5 Sample DataViz – a dashboard (commons.wikimedia.org/wiki/File:

Opsview_Monitor_6.0_Dashboard.jpg)

9.6 Sample visual discovery – exploring countries’ wine by price and

production quantity
9.7 Sample dashboard showing a report on sales execution

9.8 First bar chart in the sample report on sales execution

9.9 Two bar charts for the sample report on sales execution

9.10 First two bar charts with bullet gauges in the sample report on sales
execution

9.11 Formatted bullet gauges in the sample report on sales execution

9.12 Sample report on sales execution with controls to filter data on

Performance and non-auto firms with 100K or less revenue

9.13 Interaction view for the sample report on sales execution

9.14 Using hierarchies in the sample report on sales execution

9.15 Dashboard on sales execution in the Report Viewer

10.1 The DataRobot predictive modelling process

10.2 Creating a new project in DataRobot

10.3 Uploading data

10.4 Exploring the dataset

10.5 Data exploration (Fare)

10.6 Creating a new feature (Child) using transform

10.7 The new feature, Child, is shown as derived from Age

10.8 The Start button

10.9 The model repository (partial)

10.10 DataRobot at work

10.11 Feature importance

10.12 Histogram post Autopilot

10.13 The DataRobot leaderboard

10.14 Training, validation, and Holdout partitions

10.15 Data partitioning (source: DataRobot documentation)

10.16 Blueprint for the recommended model – eXtreme Gradient
Boosted Trees Classifier (M85)

10.17 Blueprint for the most accurate model – Advanced AVG Blender
model (M88)

10.18 Performance – lift chart

10.19 Performance – ROC (confusion matrix)

10.20 Performance – prediction distribution

10.21 Performance – ROC (KS and AUC)

10.22 Feature impact

10.23 Feature effects – categorical feature (Pclass)

10.24 Feature fit – continuous feature (Age)

10.25 Feature effect – continuous feature (Age)

10.26 Prediction explanations

10.27 Insights menu

10.28 Insights from text analysis – text mining

10.29 Insights from text analysis – Word Cloud

10.30 Leaderboard sorted by Holdout

10.31 Batch predictions

10.32 Houseprice data – continuous target

10.33 Leaderboard – sorted by Gamma deviance

10.34 Leaderboard – sorted by R-squared

10.35 Lift chart

10.36 Feature impact

10.37 Feature effects (OverallQual)

10.38 Partial dependence (OverallQual) rescaled

10.39 House price prediction explanations

10.40 Learning curve (houseprice)

10.41 Speed vs. accuracy (houseprice)

10.42 Model comparison (houseprice)

11.1 Installation of R ( http://www.r-project.org )

11.2 Installation of RStudio ( https://www.rstudio.com/ )

11.3 The RStudio interface (RStudio is a trademark of RStudio, Inc)

11.4 Getting help in R – help(getwd) (RStudio is a trademark of RStudio,

Inc)

11.5 Installing the package ‘psych’ in RStudio (RStudio is a trademark of

RStudio, Inc)

11.6 Histogram for sales variable

11.7 Box plot for Press and Sales variables

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